ProHoster > ื‘ืœื•ื’ > ื—ื“ืฉื•ืช ื‘ืื™ื ื˜ืจื ื˜ > ืฉื•ืง ื”ื˜ืœื•ื•ื™ื–ื™ื” ื”ื—ื›ืžื” ื‘ืจื•ืกื™ื” ื’ื“ืœ ื‘ืžื”ื™ืจื•ืช

ืฉื•ืง ื”ื˜ืœื•ื•ื™ื–ื™ื” ื”ื—ื›ืžื” ื‘ืจื•ืกื™ื” ื’ื“ืœ ื‘ืžื”ื™ืจื•ืช

ืื™ื’ื•ื“ IAB Russia ืคืจืกื ืืช ืชื•ืฆืื•ืช ืžื—ืงืจ ืขืœ ืฉื•ืง Russian Connected TV - ื˜ืœื•ื•ื™ื–ื™ื•ืช ืขื ื™ื›ื•ืœืช ืœื”ืชื—ื‘ืจ ืœืื™ื ื˜ืจื ื˜ ืœืฆื•ืจืš ืื™ื ื˜ืจืืงืฆื™ื” ืขื ืฉื™ืจื•ืชื™ื ืฉื•ื ื™ื ื•ืฆืคื™ื™ื” ื‘ืชื›ื ื™ื ืขืœ ื”ืžืกืš ื”ื’ื“ื•ืœ.

ื™ืฆื•ื™ืŸ ื›ื™ ื‘ืžืงืจื” ืฉืœ Connected TV ื ื™ืชืŸ ืœื‘ืฆืข ื—ื™ื‘ื•ืจ ืœืจืฉืช ื‘ื“ืจื›ื™ื ืฉื•ื ื•ืช - ื“ืจืš ื”ื˜ืœื•ื•ื™ื–ื™ื” ื”ื—ื›ืžื” ืขืฆืžื”, ืžืžื™ืจื™ื, ื ื’ื ื™ ืžื“ื™ื” ืื• ืงื•ื ืกื•ืœื•ืช ืžืฉื—ืงื™ื.

ืฉื•ืง ื”ื˜ืœื•ื•ื™ื–ื™ื” ื”ื—ื›ืžื” ื‘ืจื•ืกื™ื” ื’ื“ืœ ื‘ืžื”ื™ืจื•ืช

ืื–, ืžื“ื•ื•ื— ื›ื™ ื‘ืกื•ืฃ 2018, ืงื”ืœ ื”-Connected TV ื”ืกืชื›ื ื‘-17,3 ืžื™ืœื™ื•ืŸ ืžืฉืชืžืฉื™ื, ืื• 12% ืžื”ืจื•ืกื™ื. ื‘ืžืงื‘ื™ืœ, ื›ืคื™ ืฉืžืฆื™ื™ื ื™ื ืžื—ื‘ืจื™ ื”ื“ื•"ื—, ื”ืฉื•ืง ืฆื•ืžื— ื‘ืžื”ื™ืจื•ืช. ืœืคื™ื›ืš, ื‘-3โ€“4 ื”ืฉื ื™ื ื”ืงืจื•ื‘ื•ืช, Connected TV ื›ื›ืœ ื”ื ืจืื” ืชื”ืคื•ืš ืœืคืœื˜ืคื•ืจืžืช ื”ื˜ืœื•ื•ื™ื–ื™ื” ื”ื“ื•ืžื™ื ื ื˜ื™ืช ื‘ืจื•ืกื™ื”.

ื‘ืžืงื‘ื™ืœ, ื’ื ืฉื•ืง ื”ืคืจืกื•ื ื‘ื’ื–ืจืช Connected TV ืฆื•ืžื—. ื”ืžืกืคืจ ื”ื›ื•ืœืœ ืฉืœ ื”ื•ืคืขื•ืช ืคืจืกื•ื ื‘ืคืœื— ื–ื” ื‘ืจื•ืกื™ื” ื’ื“ืœ ื‘-170% ืžืฉื ื” ืœืฉื ื” ื•ืžืžืฉื™ืš ืœืขืœื•ืช.


ืฉื•ืง ื”ื˜ืœื•ื•ื™ื–ื™ื” ื”ื—ื›ืžื” ื‘ืจื•ืกื™ื” ื’ื“ืœ ื‘ืžื”ื™ืจื•ืช

"ื”ืงื”ืœ ืฆื•ืจืš ื™ื•ืชืจ ื•ื™ื•ืชืจ ื•ื™ื“ืื• ืžืงื•ื•ืŸ, ื›ื•ืœืœ ืขืœ ื”ืžืกืš ื”ื’ื“ื•ืœ. ืœื›ืŸ, Connected TV ื”ื•ื ืคืœื— ื—ื ื‘ืฉื•ืง ื”ืคืจืกื•ื, ื•ื”ื ืชื— ืฉืœื• ื‘ืชืžื”ื™ืœ ื”ืžื“ื™ื” ืจืง โ€‹โ€‹ื™ื’ื“ืœ", ื ื›ืชื‘ ื‘ืžื—ืงืจ.

ื ื›ื•ืŸ ืœืขื›ืฉื™ื•, ื˜ืœื•ื•ื™ื–ื™ื•ืช ื—ื›ืžื•ืช ื”ืŸ ื”ื“ืจืš ื”ื ืคื•ืฆื” ื‘ื™ื•ืชืจ ืœื—ื‘ืจ ืžืกืš ื’ื“ื•ืœ ืœืื™ื ื˜ืจื ื˜ ื‘ืจื•ืกื™ื”. 



ืžืงื•ืจ: 3dnews.ru

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