2007 人ã®å¥³æ§ãåãéãã«ããé£ã®å®¶ã«äœãã§ããŸãã 圌ãã¯ãäºãã®ããšãç¥ããŸãããã楜ããå ±éç¹ã 4 ã€ãããŸããããã¯ãäºäººãšãã±ãŒããäœããšããããšã§ãã 12人ã¯XNUMX幎ã«æ³šæãåããŠãã調çããè©Šã¿ãå§ããã ãã人ã¯èªåã®ããžãã¹ãæã£ãŠããŠã泚æãåé ããæéããªããã³ãŒã¹ãéããåžžèšã®ã¯ãŒã¯ã·ã§ãããæ¢ããŠããŸãã圌女ã®ã±ãŒãã¯ããããã§ãããå¹³åçãªã«ãã§ã®ãããªæšæºçãªãã®ã§ãã XNUMX 人ç®ã¯ãä¿¡ããããªãã»ã©ããããèªå®¶è£œã®æçãäœããŸãããåæã«åœŒå¥³ã¯ XNUMX 幎éã§ããã XNUMX 件ã®å£²ãäžãããããããããçµå±æçããã®ã¯å®¶æã®ããã ãã§ãã ããã¯å¹Žéœ¢ãè¯å¿ãSES ããã®èšªåã®åé¡ã§ã¯ãããŸããã å®éã®ãšãããæåã®ã·ã¹ãã ã§ã¯çç£ãšè²©å£²ã®å®å šãªèªååã«å¯Ÿå¿ã§ããŸããããXNUMX çªç®ã®ã·ã¹ãã ã§ã¯å¯Ÿå¿ã§ããŸããã§ããã ããã決ãæãšãªããŸããã æ¬åœã«ãæ¥åžžã®åçŽãªäŸã§ããããïŒ ãŸããXNUMX 人èŠæš¡ã®åºå代çåºãã倧äŒæ¥ãŸã§ãããããèŠæš¡ã«æ¡åŒµã§ããŸãã èªååã¯æ¬åœã«éèŠã§ãã? 話ãåããŸãããã
PS: ç±å¿ãªèªè ã®ããã«ãã«ããã®äžã«å¥ã®çŽ¹ä»ããããŸã:)
ãªããŠãã£ãã æ¥ãŠã ã©ãã§ãïŒ
女ã®åãå«ããªäººã®ããã®ä»£æ¿çŽ¹ä»ïŒã³ã¡ã³ãã«ç¶ããŸãïŒå人 2 人ã¯ãã«ãŒããªããžã®è£å
ãšããªã³ã¿ãŒã®ä¿®çãšããããžãã¹ãå§ããããšã«ããŸããã ããããã®äºæ¥ãåæã«ã¹ã¿ãŒããããæåã®20ã¶æã§æ³äººé¡§å®¢ãš22件ã®å¥çŽãçµã¶ããšãã§ããŸããã æåã®äººã¯ãã¹ãŠãèªåã§è¡ããå€åã§ã顧客ã®ãšãããžåºåŒµããä»äºãããªããŸããã ããããããã«åé¡ããããŸãã XNUMXåç®ã®å¥çŽã§ã¯ã圌ã¯ã©ãã§ãé
å»ããããã«ãªãã顧客ãšã®äŒè°ãå¿ããæééãã«æ©åšãä¿®çããæéããªããªãã顧客ãæ··åããŠééã£ãã«ãŒããªããžãæž¡ããããšãããããŸããã
XNUMXçªç®ã®åã¯æ ãè ã§ãèªåèªèº«ãèµ°ããããªãã£ãã®ã§ãééãåŒã³ãŸããã éã¯åœŒãèŠãŠæè¬ããäœæ¥ãèªååããããšãç³ãåºãŸããã åºåã§ãªãŒããç²åŸããã«ã¯ãWeb ãµã€ãã«ã¢ã¯ã»ã¹ããå人ã¢ã«ãŠã³ãã®ãã©ãŒã ã«èšå ¥ããŠã¯ã©ã€ã¢ã³ãã«ãªããŸãã ãããŠããµã€ãããæ å ±ãã®ãã®ã CRM ã«åã蟌ãŸããŸãããã®ã·ã¹ãã ã¯ããªãã£ã¹æ©åšã®é éã®ããã«ãã©ã€ããŒã«ã¿ã¹ã¯ãèªåçã«å²ãåœãŠãã·ã¹ãã ã§ãããããã«è¯ãããšã«ãCRM èªäœãã«ãŒã ã·ãŒããäœæããå¥çŽæžãå°å·ããããã«ã¯èŠå¶æéã®é å®ãç£èŠããæ©åšãå°çãããšãä¿èšŒéšéã«æ³šæãåºããŸãã ãŸããããšã話ã¯ããšã話ã§ãïŒ ããã§ã圌ã®ééã¯ãRegionSoft CRM ãå®è£ ããŸããã å®è£ ããŸãããå®è£ ããŸããã çªç¶ããã¹ãŠãé£ã³åããå転ããããžãã¹ãã³ã¯ã¹ããŒãã®äžã«åº§ã£ãŠå šå¡ã«ã¿ã¹ã¯ãåé ãããã®å®è¡ãç£ç£ããŠããŸãã ãããŠã圌ã¯ããžãã¹ãããã®ããšãŠã奜ãã§ããã¹ãŠãããŸãããå§ããã®ã§ãããžãã¹ãæ¡å€§ããããŸããŸãªéœåžã«æ¯åºãéèšãããã¹ãŠã®ç®¡çãåäžã®çµ±åã·ã¹ãã ã«çµ±åããããšã«æ±ºããŸããã ããšã話ã£ãŠèšããã§ããïŒ ã¯ããããã«ãã³ãããããŸã...è³¢ã仲éã®ããã®ã¬ãã¹ã³ã§ã!
äŒæ¥æŽ»åã®äžå¿ãšãªã 7 ã€ã®èŠçŽ
ç§ãã¡ã¯éçºãé²ããŠããŸã
ã§ã¯ãäžå°äŒæ¥ã«ãããäŒæ¥ã®åç¶ã«æ¬ ãããªããææããšã¯äœã§ããããïŒ
- åŸæ¥å¡ã¯æãéèŠãªèŠçŽ ã§ãããåŸæ¥å¡ãªãã§ã¯äŒç€ŸèªäœãååšããŸããã 圌ãã¯ç®¡çããå¿ èŠããããå調ãªã«ãŒãã£ã³ã«åãããªããããã¯ã©ã€ã¢ã³ããéçºãªã©ã«é¢é£ããã¿ã¹ã¯ã«åŽåãåé åã§ããããã«ãä»äºãã§ããã ãç°¡åã«ããå¿ èŠããããŸãã
- çµå¶é£ãåŸæ¥å¡ã§ãããç¹å¥ãªèŠä»¶ããããŸããæŠç¥ãã©ã®ãããªçµæãããããããææšã®ãã€ããã¯ã¹ã¯äœããåŸæ¥å¡ã®å¹æ (KPI) ã確èªããããšãéèŠã§ãã çµå¶è ã«ã¯ãåé¡ãè¿ éãã€ç°¡æœã«åæããŠç°¡åã«è§£æ±ºã§ããããŒã«ãå¿ èŠã§ã (ããšãã°ããªãŒããåé¢ãããã顧客ããã®èŠæ ã®éã«åé¡ã®ããé»è©±ã«è³ãåŸããããããªã©)ã
- ã¯ã©ã€ã¢ã³ã - ç§ãã¡ã¯æå³çã«ã¯ã©ã€ã¢ã³ãã補åãããäžäœã«çœ®ããŠããŸãããªããªããããªãã®è£œåãã©ãã»ã©ã¯ãŒã«ã§éåžžã«æŽç·ŽãããŠãããšããŠããããã売ãçžæãããªããã°ãããããäœãåŸãããªãããã§ãïŒã¯ã©ã€ã¢ã³ãã®ä»äºãçèããæ Œå¥ãªåã³ãé€ããŠïŒãããªãã®æ/è³ããããããªãã¯ãã®ç¹å¥ãªçŸåŠã«ããããããããšã¯ãããŸããïŒã 圌ãã¯åªãããè¿ éãªããããŠä»ã§ã¯ããŒãœãã©ã€ãºããããµãŒãã¹ãå¿ èŠãšããŠããŸãã
- å¶äœã¯ãã¯ã©ã€ã¢ã³ãããã®ãéãšäº€æããããã«è£œåãäœåããµãŒãã¹ãäœæããæãéèŠãªããã»ã¹ã§ãã 顧客ã®èŠä»¶ã«åŸã£ãŠãžã£ã¹ãã€ã³ã¿ã€ã ã§çç£ã§ããããã«ããã¹ãŠã®ããã»ã¹ãçµ±åã§ããããšãéèŠã§ãã
- ããŒã¿ã¯åãªããæ°ããç³æ²¹ãã§ã¯ãªããæŸçœ®ãã¹ãã§ã¯ãªã貎éãªãã®ã§ããäŒæ¥ã®åªåãå€§ç ²ããéãæã¡åºãã®ã§ã¯ãªãã倧ææãäžããããã«ãå¿ èŠãã€é¢é£ããæ å ±ãåéãåŠçã解éããããšãéèŠã§ããæ£ç¢ºã«ã¿ãŒã²ãããå®ããŸãã
- 管çã¢ãã«ã¯ãäŒæ¥å ã§ç¢ºç«ãããé¢ä¿ãšçžäºæ¥ç¶ã®ã·ã¹ãã ããŸãã¯ããžãã¹ ããã»ã¹ã®ç¶²ã®ç®ã§ãã ç¶ç¶çãªæŽæ°ãå¿ èŠã§ãããéæãã€æ確ã§ãªããã°ãªããŸããã
- è³ç£ãšãªãœãŒã¹ã¯ãã¹ãŠããããªãã§ã¯ããžãã¹ãååšã§ããªãä»ã®ããŒã«ãçç£æ段ããã®ä»ã®è³æ¬ã§ãã ããã«ã¯ãçµæžçãªæå³ã§ã®æ圢è³ç£ãç¹èš±ãããŠããŠããœãããŠã§ã¢ãã€ã³ã¿ãŒããããããã«ã¯æéãå«ãŸããŸãã äžè¬ã«ãäŒç€Ÿå ã«ååšãããã¹ãŠã®ç°å¢ã
7 ã€ã®èŠçŽ ãããªãå°è±¡çãªãªã¹ãããããããç¬ç«ãã巚倧ãªã·ã¹ãã ã§ãã ããã§ãã7 ã€ã®èŠçŽ ã¯ãã¹ãŠãã©ããªã«å°ããªäŒæ¥ã§ãã£ãŠãååšããŸãã 圌ãã«ã¯èªååãå¿ èŠã§ãã CRM ã®äœ¿çšäŸã䜿çšããŠãããèŠãŠã¿ãŸããã (ããã§ã¯ãã³ã¡ã³ããäºæ³ããŠãCRM ã«ã€ããŠç§ãã¡ã®ç«å Žãã€ãŸãäŒç€Ÿå šäœã®èªååã¿ã¹ã¯ãã«ããŒããæ®éçã§å æ¬çãªè£œåãšããŠè©±ããŠããããšãçä¿ããŸã) ã販売ããã°ã©ã ããšããŠã§ã¯ãããŸããïŒã
ãšããããšã§ãæ¬é¡ã§ãã
èªååã¯ããããã¹ãŠã®äººã ãããŒã¿ã«ã©ã®ããã«åœ¹ç«ã¡ããŸã劚ããšãªãã®ã§ãããã?
ã¹ã¿ãã
ããã¯ã©ã®ããã«åœ¹ç«ã¡ãŸãã?
- äœæ¥ãæŽçããŠã¹ããŒãã¢ããããŸãã CRM/ERP ãžã®ããŒã¿å
¥åã¯åŸæ¥å¡ã®æéã奪ãè¿œå äœæ¥ã§ãããšããæèŠãç¹°ãè¿ãèªãã ãèãããããŠããŸããã ãã¡ãããããã¯ãŸã£ããã®è©åŒã§ãã ã¯ããåŸæ¥å¡ã¯é¡§å®¢ãšãã®äŒç€Ÿã«é¢ããããŒã¿ã®å
¥åã«æéãè²»ãããŸãããåæ¥ææ¡ãæè¡ææ¡ããã¹ãŠã®äž»èŠææžãè«æ±æžã®äœæãé£çµ¡å
ã®æ€çŽ¢ãé»è©±çªå·ã®ãã€ã€ã«ãæçŽã®éä¿¡ãªã©ã®ããŒã¿ãç¶ç¶çã«ä¿åããŸãã ããã¯å€§å¹
ãªç¯çŽã«ãªããŸããç°¡åãªäŸã次ã«ç€ºããŸãã ãã©ãŒã ã«èšå
¥ããŠå°èŠæš¡ãªè¡çºãšè«æ±æžãæåã§çæããã«ã¯ã10 åã»ã©ããããŸãã
ãªãŒãžã§ã³ãœãã CRM â ååãäœåã®æ°ã«å¿ããŠ1ã3åã æåéããã·ã¹ãã éçšã®æåã®æ°æ¥ããå éãèµ·ãããŸãã - ã¯ã©ã€ã¢ã³ããšã®ã³ãã¥ãã±ãŒã·ã§ã³ãç°¡çŽ åããŸãããã¹ãŠã®æ å ±ãæå ã«ãããå±¥æŽãç°¡åã«ç¢ºèªã§ããæåã®ã³ã³ã¿ã¯ããã 10 幎åŸã§ãã¯ã©ã€ã¢ã³ãã«ååã§é£çµ¡ã§ããŸãã ã§ãããã¯äœã§ããïŒ ããã§ããããŒã±ãã£ã³ã°çšèªã®ããã€ã€ã«ãã£ãã¯ã誰ãã奜ããåå ¥ããšããèšèã圢æããŠããŸãã
- ãã¹ãŠã®åŸæ¥å¡ã矩åçãã€æéå³å®è ã«ããŸããèšç»ãéç¥ããªãã€ã³ããŒã®ãããã§ãæããŒããããããããŒãžã£ãŒã®æ³šæãåŒãã¿ã¹ã¯ãé»è©±ã¯ XNUMX ã€ããããŸããã ãããŠãçªç¶ãããŒãžã£ãŒãéåžžã«æ æ°ãªæ 床ããšãããã«ãªã£ãå Žåã¯ã圌ãæãŸããŠãã«ã¬ã³ããŒã«éŒ»ãçªã£èŸŒã¿ãéç¥ãåãåããªãçç±ãå°ããããšãã§ããŸã (ãããªããšã¯ããªãã§ãã ãããéªæªãªããšãããªãã§ãã ãã)ã
- å°å·çšã®ããã¥ã¡ã³ãã®äœæãšæºåãšãããæãé¢åãªäœæ¥ãè¿
éãæ£ç¢ºãå®ç§ã«è¡ãã®ã«åœ¹ç«ã¡ãŸãã ãã¡ãããã¹ãŠã§ã¯ãããŸãããã倧èŠæš¡ãª CRM ã§ã¯ãæåã®ãã©ãŒã å
šäœãç°¡åã«çæãã以åã«å
¥åããããŒã¿ã«åºã¥ããŠæ°åã¯ãªãã¯ããã ãã§çŸããæ£ç¢ºãªå°å·ãã©ãŒã ãæºåã§ããŸãã ããã«å°ãªãã·ã¹ãã ã§ããå¥çŽæžãåæ¥ææ¡æžãäœæã§ããŸãã éçºäžã§ã
ãªãŒãžã§ã³ãœãã CRM æåŸãŸã§è¡ããŸããããç§ãã¡ã䜿ãã°ãè€éã ãéåžžã«å¿ èŠãªææžã§ããTCPïŒæè¡çããã³åæ¥çææ¡ïŒãããèšç®ããŠäœæã§ããŸãã - èšç»ããŒã«ã®ãããã§ãããŒã å ã®äœæ¥è² è·ãåæ£ããã®ã«åœ¹ç«ã¡ãŸãã ããã«ãããã«ã¬ã³ããŒã«ã¢ã¯ã»ã¹ããŠãäŒç€Ÿå šäœãŸãã¯éšéå šäœã®å¿ããã確èªããXNUMX åã®ã¯ãªãã¯ã§ã¿ã¹ã¯ãå²ãåœãŠãããäŒè°ãã¹ã±ãžã¥ãŒã«ãããã§ãããããäœæ¥ãã¯ããã«ç°¡åã«ãªããŸãã æ¬åœã«æéã®ãããé話ãäŒè°ããã®ä»ã®ã³ãã¥ãã±ãŒã·ã§ã³ã¯å¿ èŠãããŸããã
ããã«åæ°ã®æ©èœãåæããããšãã§ããŸãããæãéèŠãªæ©èœãã€ãŸãèªååã®æãç±çãªå察è ã§ãããè©äŸ¡ããæ©èœãæããŸããã
äœãããªãã劚ããŠããã®ã§ããããïŒ
ããããèªååã«ãããåŸæ¥å¡ã¯è·å Žã§ä»äºãããããä»äºããããããããšãã§ããªããªããŸããã€ãŸãã顧客ãååŒãå¥çŽãªã©ãã»ãŒç¬èªã®ç¬ç«ããããžãã¹ãçµç¹ããŠãèªåã®ããšãè¡ãããšãã§ããªããªããŸãã åã CRM ã«ãã£ãŠã顧客ããŒã¹ã¯åã ã®åŸæ¥å¡ã®è³ç£ã§ã¯ãªãäŒç€Ÿã®è³ç£ã«ãªããŸããåŸæ¥å¡ãäŒç€Ÿãã絊äžãšããŒãã¹ãåãåã£ãŠããããšãèãããšãããã¯å ¬å¹³ã§ããããšã«ããªããåæããŸãã ããããªããšãèŠå®ãéãäžãããšæã£ãŠæ¯ãåãããšãããžã§ãŒã¯ã®ããã«ãªããŸãã
ã¬ã€ã
ããã¯ã©ã®ããã«åœ¹ç«ã¡ãŸãã?
å šç€Ÿå¡å¯Ÿè±¡ã®äžèšãã€ã³ãã«å ãã管çè åãã®ç¹å žãå¥éããããŸãã
- ææ決å®ã®ããã®åŒ·åãªåæ - éåžžã«å¹³å¡ãªãœãããŠã§ã¢ã䜿çšããŠããå Žåã§ããåéãåæã䜿çšã§ããæ å ±ãèç©ãããŸãã ããŒã¿äž»å°ã®ç®¡çã¯ãããã§ãã·ã§ãã«ãªã¢ãããŒãã§ãããã€ã³ã¹ãã¬ãŒã·ã§ã³ã«ãã管çã¯äžäžã®ãããªãã®ã§ãã ããã«ãããªãã®äžåžãåªããçŽæãæã£ãŠããå Žåããããã圌ã¯åæã·ã¹ãã ãã¿ãã¬ããã®ç§å¯ã«ã¿ãã°ã®ãããªãã®ãæã£ãŠããã§ãããã
- ã·ã¹ãã å ã®äœæ¥å 容ãåŸæ¥å¡ã®ãã°ãèŠãã ãã§ããå®éã®äœæ¥ã«åºã¥ããŠåŸæ¥å¡ãè©äŸ¡ã§ããŸãã ãããŠãããšãã°ãç§ãã¡ã¯ã¯ãŒã«ãª KPI ã³ã³ã¹ãã©ã¯ã¿ãŒãäœæããŸãããRegionSoft CRM ã§ã¯ãæãè€éã§è€éãªäž»èŠææšã·ã¹ãã ãããããé©çšã§ãããã¹ãŠã®äººã«åããŠã»ããã¢ããã§ããŸãã
- ããããéçšæ å ±ã«ç°¡åã«ã¢ã¯ã»ã¹ã§ããŸãã
- åå¿è ã®çŽ æ©ãé©å¿ãšãã¬ãŒãã³ã°ã®ããã®ç¥èããŒã¹ã
- èŠæ ãçŽäºãçºçããå Žåã§ããç°¡åã«äœæ¥ã確èªãããã®å質ãè©äŸ¡ã§ããŸãã
äœãããªãã劚ããŠããã®ã§ããããïŒ
èªååããŒã«ãçµå¶ã«å¹²æžããã®ã¯ããŸãã« XNUMX ã€ã®ã±ãŒã¹ã§ããããã¯ãæéãæ¯æãå¿ èŠããã (ãŸãã¯ãã§ã«äžåºŠæ¯æãããŠãã) å Žåã§ãããåæã«ã¢ã€ãã«ç¶æ ã«ããå ŽåãåŸæ¥å¡ã«ãã£ãŠãã€ã³ãããããŠããå ŽåããŸãã¯èŠãããã®ããã«ååšããŠããå Žåã§ãã ãéã倱ããããœãããŠã§ã¢ãèäœåŽåèªååã·ã¹ãã ãžã®æè³ã¯å ±ãããŸããã åœç¶ããã®ãããªè³ç£ã¯ââåŠåããå¿ èŠããããŸãã ãŸãã¯ãäœãééã£ãŠããã®ããç解ããã§ããã ãæ©ãç¶æ³ãä¿®æ£ããŸãã
ã¯ã©ã€ã¢ã³ã
ããã¯ã©ã®ããã«åœ¹ç«ã¡ãŸãã?
ã¯ã©ã€ã¢ã³ãã¯ãããªãã CRM ãæã£ãŠãããã©ããã決ããŠèããŸããããµãŒãã¹ã®ã¬ãã«ã«åºã¥ããŠãããèã§æããããã«åºã¥ããŠãããªãã«æ¯æãããå®å šã«èªååãããŠãã競åä»ç€Ÿã«æ¯æããã決å®ããŸãã
- èªååã«ãã顧客ãµãŒãã¹ã®é床ãåäžããŸãã圌ãããªãã®äŒç€Ÿã«é»è©±ããããŠãããšããããªãã¯åœŒã«ãããã¯ãŽã©ãã°ãã®ã€ã¯ã³ã»ã€ã¯ããããã§ãã1幎åã«ããªãããã³ã³ãã€ã³ããŒãã¹ã¿ãŒãè³Œå ¥ãããã®åŸæçš®æ©ãè³Œå ¥ããä»ã¯æçš®æ©ãå¿ èŠã§ããããšãäŒããå¿ èŠã¯ãããŸããããã©ã¯ã¿ãŒã ãããŒãžã£ãŒã¯èæ¯å šäœãèŠãŠãããã«æ確ã«ããŠãã€ã¯ã³ã»ã€ã¯ãããããããªãã«ã¯äœãå¿ èŠã§ãããã³ã³ãã€ã³ãšã·ãŒããŒã«æºè¶³ããŠããŸããããšèšããŸããã ã¯ã©ã€ã¢ã³ãã¯æºè¶³ããæéãç¯çŽãããæ°ããååŒãè¡ãå¯èœæ§ã + XNUMX å¢å ããŸãã
- èªååã«ããããŒãœãã©ã€ãº - CRMãERPãããã«ã¯ã¡ãŒã«èªååã·ã¹ãã ã®ãããã§ãç¹å®ã®ããŒãºãçµè²»ãå±¥æŽãªã©ã«åºã¥ããŠåã¯ã©ã€ã¢ã³ãã«é£çµ¡ã§ããŸãã ãããŠãããããªããããŒãœãã©ã€ãºãããŠãããªããããªãã¯å人ãªã®ã§ãããããªãå人ããè³Œå ¥ããªãã®ã§ãããã? å°ãèªåŒµããŠç°¡ç¥åããŠãããŸããããããããããªæãã§ãã
- ã¯ã©ã€ã¢ã³ãã¯ãä»äºã®çŽåãé»è©±ãäŒè°ãçºéãªã©ããã¹ãŠãæéã©ããã«è¡ãããããšã奜ã¿ãŸãã CRM ã BPM ã®ã¯ãŒã¯ãããŒãèªååããããšã§ãããã¹ã ãŒãºãªéçšãå®çŸã§ããŸãã
äœãããªãã劚ããŠããã®ã§ããããïŒ
èªååãã¯ã©ã€ã¢ã³ãã«å¹²æžããã®ã¯ãèªååãååšããªãå ŽåããŸãã¯å®å šã«èªååãããŠããªãå Žåã®ã¿ã§ãã ç°¡åãªäŸ: ãŠã§ããµã€ãã§ãã¶ã泚æãããšãããæ¯æãã¯ã«ãŒãã§ãé é㯠17:00 ãŸã§ã«å¿ èŠã§ããããšãããããŸããã ãããŠããããã§ãªã¢ã®ãããŒãžã£ãŒãããªãã«æãè¿ãé»è©±ãããšããã圌ãã¯çŸéã®ã¿ãåãå ¥ãããããŒãžã£ãŒã¯ããã®æ å ±ãã¢ããªã±ãŒã·ã§ã³ã«è»¢éããªãããããããªããé éæéãæå®ããããšã«æ°ã¥ããŸããã§ããã ãã®çµæã次åã¯ããã¹ãŠãã¹ã ãŒãºã«æ©èœãããã¶å±ã«ãªã³ã©ã€ã³ã§ãã¶ã泚æããå¯èœæ§ãé«ããªããŸãããã ãããã¡ãããæåã®ãã¶å±ã§ãã¶èªäœãããŸãçŸå³ãããªããä»ã®çŽ°ããç¹ãç¡èŠã§ããå Žåã¯å¥ã§ãã
çç£ãšå庫
ããã¯ã©ã®ããã«åœ¹ç«ã¡ãŸãã?
- ãªãœãŒã¹ç®¡ç - çç£ãšå庫管çã®é©åã«èª¿æŽãããèªååã«ãããåšåº«ã¯åžžã«æéã©ããã«è£å ãããããŠã³ã¿ã€ã ãªãã§äœæ¥ãè¡ãããŸãã
- å庫èªååã¯ãååã®ç§»åãååŽãä»åãã管çããååã®é¢é£æ§ãšéèŠãè©äŸ¡ããã®ã«åœ¹ç«ã¡ãŸãããããã£ãŠãå庫ãæã€äŒæ¥ã® XNUMX ã€ã®æãæããããã©ãã«ãã€ãŸãçé£ãšéå°åšåº«ãæå°éã«æããããšãã§ããŸãã
- ãµãã©ã€ã€ãŒã®ãã£ã¬ã¯ããªãåœåæ³ãããã³äŸ¡æ Œãªã¹ããç¶æãããšã補åã®ã³ã¹ããšäŸ¡å€ãè¿ éãã€æ£ç¢ºã«èšç®ããã¯ã©ã€ã¢ã³ããžã®æè¡çããã³åæ¥çãªææ¡ãäœæããã®ã«åœ¹ç«ã¡ãŸãã
äœãããªãã劚ããŠããã®ã§ããããïŒ
åŸæ¥ã®çç£ç®¡çã·ã¹ãã ãšãšã³ã¿ãŒãã©ã€ãº ãœãããŠã§ã¢ãçµ±åãããšãã«è¡çªãçºçããããšããããŸãããã®ãããªå Žåã¯ãã³ãã¯ã¿ãäœæããŠãããªããºããšããã亀差ãããããšãæšå¥šãããå ŽåããããŸãããå€ãã®å Žåã¯åçŽã« XNUMX ã€ã®ã·ã¹ãã ã䜿çšããæ¹ãããã§ããããXNUMX ã€ã¯èªåå¶åŸ¡ãšããŠã§ããã·ã¹ãã ããã XNUMX ã€ã¯éçšäœæ¥ (泚æãææžåãå庫äŒèšãªã©) çšã§ãã ãã ããäžå°äŒæ¥ã§ã¯ãã®ãããªè¡çªã¯ãŸãã§ãã»ãšãã©ã®å Žåã管çãçç£ãå庫ã¿ã€ãã®å
æ¬çãªã·ã¹ãã ãæ§ç¯ãããŠããŸãã
ããŒã¿
ããã¯ã©ã®ããã«åœ¹ç«ã¡ãŸãã?
èªåã·ã¹ãã ã¯ããŒã¿ãåéããå¿ èŠããããŸãããããè¡ããªãå Žåãããã¯ãã§ã«åå£ãªååãä»ããå¥ã®ãã®ã«ãªããŸãã
- CRMãERPãBPM ã®ããŒã¿ã¯ãååãšããŠçµ±åãããéè€ãé€å»ãããåŠçãšåæã®ããã«æ£èŠåãããŸã (æ¯èŒçã«èšããšããããŒãžã£ãŒãéåŽã«ãªã£ãŠãäŸ¡æ Œããã£ãŒã«ãã« 12 ã«ãŒãã«ã§ã¯ãªã 900% ãšå ¥åããå Žåãã·ã¹ãã ã¯åªãããããééããèš±ããŸããïŒã ããããããšã§ãããšãã° Excel ã§ã®é¢åãªäžŠã¹æ¿ããæžåŒèšå®ã«æéãç¡é§ã«ããå¿ èŠããªããªããŸãã
- ããŒã¿ã¯ãæ¢è£œã®ã¬ããŒãã®ãããã§æ倧éã®æ·±ãã§ä¿åãããŸãã
ãªãŒãžã§ã³ãœãã CRM XNUMX 以äžïŒããã£ã«ã¿ãŒã¯ããããæéããã³ããããã³ã³ããã¹ãã§å©çšã§ããŸãã - ãœãããŠã§ã¢ããã®ããŒã¿ã¯ãæ°ä»ãããã«çãã ã䟵害ãããããããšãéåžžã«å°é£ã§ããããããœãããŠã§ã¢ã¯æ å ±ã»ãã¥ãªãã£ã®éèŠãªã€ã³ãã©ã¹ãã©ã¯ãã£èŠçŽ ã§ããããŸãã
äœãããªãã劚ããŠããã®ã§ããããïŒ
ãœãããŠã§ã¢èªäœã«ããŒã¿å¶åŸ¡æ¹æ³ (å ¥åãã¹ã¯ãæ£èŠè¡šçŸã䜿çšãããã§ãã¯ãªã©) ããªãå ŽåãããŒã¿ã¯éåžžã«æ··æ²ãšããŠãããåæã«ã¯é©ããªãå¯èœæ§ããããŸãã ãã®ãããªãœãããŠã§ã¢ã«ã¯å€ãã®ã¡ãªãããæåŸ ããªãã§ãã ããã
çµå¶ã¢ãã«
ããã¯ã©ã®ããã«åœ¹ç«ã¡ãŸãã?
- ãœãããŠã§ã¢ã§ããã»ã¹ãèªååã§ããå Žåã¯ã倧åœããããããšèããŠãã ãããããã¹ãããšã¯ XNUMX ã€ãããŸããããã¯ãããã»ã¹ãç解ããäžèŠãªãã®ããã¹ãŠåé€ãããã³ããŒãšååããŠæ®µéçãªèªååãéå§ããããšã§ãã ããããã°ã瀟å ã®åã«ãŒãã³ããã»ã¹ã«ã¯ãç¬èªã®è²¬ä»»è ãæéããã€ã«ã¹ããŒã³ãªã©ãèšå®ãããŸãã ããã¯éåžžã«äœ¿ãããããäžå°äŒæ¥ãããã»ã¹èšèšè ãæããçç±ã¯ãããŸãã (ããšãã°ãRegionSoft CRM ã«ã¯è¡šèšæ³ããããŸããã人éãç解ã§ããã·ã³ãã«ãªãã€ãã£ã ããã»ã¹ ãšãã£ã¿ãŒãšããã»ã¹ ãã¹ã¿ãŒã§ã)ã
- æ£ããæ§æãããŠããå ŽåãCRM ã ERP ãªã©ã®èªååã·ã¹ãã ã¯ç®¡çã¢ãã«ãã³ããŒããããã»ã¹ããäœåãªãã®ãäžå¿ èŠãªãã®ãå€ããã®ããã¹ãŠæé€ã§ããããã«ãªããŸãã CRM ã·ã¹ãã ãèŠãŠããã ãã§ãã£ãŠããäŒç€Ÿãå€ããèŠãã®ã¯çŽ æŽãããããšã§ãã
äœãããªãã劚ããŠããã®ã§ããããïŒ
æ··ä¹±ãèªååãããšãèªååãããæ··ä¹±ãçããŸãã ããã¯ãã¹ãŠã® CRM éçºè ã®èãªã信念ã§ãã
èªååãå¿ èŠãªãã®ã¯ã©ã®ãããªå Žåã§ãã?
ã¯ããèªååãå¿ èŠãªãããŸãã¯å®è¡ãã¹ãã§ãªãå ŽåããããŸãã
- èªååã®ã³ã¹ããæœåšçãªåå ¥ãããé«ãå Žå: ããžãã¹ã®åçæ§ãã©ã®çšåºŠã§ããããèªååã«æè³ããæºåãã§ããŠãããã©ãããç解ãããŸã§ã¯ãå°å ¥ã«çæãã¹ãã§ã¯ãããŸããã
- 顧客ã®æ°ãéåžžã«å°ãªããããžãã¹ã®ç¹æ§äžãå°æ°ã®ãã©ã³ã¶ã¯ã·ã§ã³ãå¿ èŠãªå Žå (è€éãªãã¯ãããžãŒç£æ¥ãéå¶ãµã€ã¯ã«ã®é·ãåœå¶äŒæ¥ãªã©)ã
- å¹æçãªèªååãæäŸã§ããªãå Žåã¯ãã©ã€ã»ã³ã¹ã®è³Œå ¥ã ãã§ãªããå®è£ ãå€æŽããã¬ãŒãã³ã°ãªã©ãå¿ èŠã«ãªããŸãã
- ããªãã®ããžãã¹ãåæ§ç¯ã®æºåãããŠããå Žåã
- ããã»ã¹ãã©ã®ããã«æ©èœãããã確ç«ããã人éé¢ä¿ãç解ãââãŠãããããã®æ··ä¹±ããäŒæ¥ã®äžã§ãã¹ãŠã«æºè¶³ããŠããå Žåã¯ã ç¶æ³ãå€ãããå Žåã¯ãããã»ã¹ã®èªååãæå©ã«ãªããŸãã
äžè¬ã«ãäŒæ¥ã®èªååã¯åžžã«å©ç¹ã§ãããæ¡ä»¶ã XNUMX ã€ãããŸããã€ãŸããèªååã«åãçµãå¿ èŠããããšããããšã§ããèªååã¯éæ³ã®æããæåãå°œããããã¿ã³ã§ã¯ãããŸããã
èªååããæ¹æ³: ç°¡åãªãã³ã
èšäºã®ããã¿ãŒã«ã¯ãCRM ã·ã¹ãã ã®å®è£ ã®ããŸããŸãªåŽé¢ã«é¢ãã詳现ãªèšäºã®ãªã¹ãã衚瀺ãããŸããååãšããŠèªååã«åœ¹ç«ã€å€ãã®æ å ±ãåŠã¶ããšãã§ããŸãã ããã§ã¯ãæèœãªèªååã®ååã®éåžžã«çããã§ãã¯ãªã¹ããæäŸããŸãã åã®æãããããšããŸãã
- èªååã®æºåãããå¿ èŠããããŸãã瀟å ã®ããã»ã¹ãèŠçŽããåŸæ¥å¡ãéšéã®èŠä»¶ãåéããã¯ãŒãã³ã° ã°ã«ãŒããäœæããIT ã€ã³ãã©ã¹ãã©ã¯ãã£ãèŠçŽãã瀟å ã®å°é家ãéžã³ãåžå Žã®ãªãã¡ãŒã粟æ»ããŸãã
- ãã³ããŒãšååããŠèªååããå¿ èŠããããŸããéçºäŒç€Ÿãä¿¡é Œãã圌ãã®æèŠã«è³ãåŸããŠãã ããã圌ãã¯è±å¯ãªçµéšãæã£ãŠãããå Žåã«ãã£ãŠã¯ãäŒæ¥ã«ãšã£ãŠå€§æšäºã®ããã«æãããäºæ ãæ¬åœã«ç¡èŠããŠãããããšããããŸãã
- æ¥ãå¿ èŠã¯ãããŸãããåŸã ã«èªååããŠãã ããã
- ãã¬ãŒãã³ã°ãç¯çŽããããšã¯ã§ããŸãããããã¯ãã³ããŒã®äŸ¡æ Œè¡šã®äžã§æãé«äŸ¡ãªãµãŒãã¹ã§ã¯ãªããããé倧è©äŸ¡ããããšã¯å°é£ã§ãã èšç·ŽãåããåŸæ¥å¡ = æããç¥ãããçŽ æ©ãåãåŸæ¥å¡ã
- æè¡ä»æ§ (TOR) ãªãã§ã¯äœæ¥ããªãã§ãã ãããããã¯ãããªããšãã³ããŒããäºããæ£ããç解ããåãèšèªã話ãããšãä¿èšŒãããã®ã§ãã ã¯ãŽã³ãã£ã±ãã®ç¥çµãç¯çŽãããŸãã - 100%ã
- ã»ãã¥ãªãã£ã«æ³šæãã: ã·ã¹ãã ã®æäŸæ¹æ³ãââ確èªããã»ãã¥ãªãã£æ¹æ³ã«ã€ããŠãã³ããŒã«åãåãããã·ã¹ãã ã»ã¯ã·ã§ã³ãžã®åŸæ¥å¡ã®ã¢ã¯ã»ã¹ ã¬ãã«ãæäœã¬ãã«ã§åé¢ãããŠãããã©ããã確èªããŸãã
- å°å ¥åã«ããã»ã¹ãåçåããŸããäœæ¥ãã©ãã»ã©éããªããããéææ§ãé«ããªãããããããŸãã
- èªååãç¶ç¶çã«è¡ã: ã€ã³ã¹ããŒã«ãããŠãããœãããŠã§ã¢ãæŽæ°ãã瀟å ã§è¡ããããã¹ãŠã®å€æŽãå ããç¹å®ã®ããžãã¹èŠä»¶ãããå Žåã¯å€æŽã泚æããŸãã
- è©Šåãã±ãããªãã§ãã ããã å°å ¥ãããžã§ã¯ããéå§ããŠããå Žåã¯ãå¿ èŠãªæ©èœããã¹ãŠæŽ»çšããŠãã ãããããŒãºãç解ããã®ãé ããšã³ã¹ãããããå¯èœæ§ããããŸãã
- ããã¯ã¢ãããäœæããŸãã å Žåã«ãã£ãŠã¯ããããäŒç€Ÿå šäœã®åœãæãããšããããŸãã
ããããããžãã¹ãç¹ã«äžå°èŠæš¡ã®ããžãã¹ã«ã¯èªååãå¿ èŠã§ããèªååã¯ç€Ÿå ãœãããŠã§ã¢ã ãã§ãªããã¯ã©ã€ã¢ã³ããšã®ååã«ããã倧ããªé²æ©ã«ãã競äºäžã®åªäœæ§ãšãªããŸãã çµå±ã®ãšããããã銬è»ããã¹ãŠã®äººãæºè¶³ãããŠããããèªåè»ã¯ã»ãšãã©çºæãããªãã£ãã§ãããã å±æã¯é²åäžã§ãã
10æ23æ¥ããXNUMXæXNUMXæ¥ãŸã§ãã£ã³ããŒã³ãå®æœããŸã
«13 幎éãRegionSoft CRM ã«æºãããŸããã è¿·ä¿¡ã¯å¿ããŠãã ãã - ä¿¡é ŒããŠããã ãããããšãããããŸã!ã æå©ãªè³Œå ¥æ¡ä»¶ãšå²åŒãä»ããŠããŸãã
ç§ãã¡ã®åœ¹ç«ã€èšäº
RegionSoft CRM ã«ã€ããŠ
CRMã®å°å ¥
æ¡ä»¶ã®KPIã«ã€ããŠ
ãã®ä»èå³æ·±ã
åºæïŒ habr.com