์™„์ „ ๋ฌด์„  ์ธ์ด์–ด ํ—ค๋“œํฐ ์‹œ์žฅ์ด ํญ๋ฐœ์ ์œผ๋กœ ์„ฑ์žฅํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

์นด์šดํ„ฐํฌ์ธํŠธ๋ฆฌ์„œ์น˜(Counterpoint Research)๋Š” ํ–ฅํ›„ ์ „ ์„ธ๊ณ„ ์™„์ „ ๋ฌด์„  ์ธ์ด์–ด ํ—ค๋“œํฐ ์‹œ์žฅ์— ๋Œ€ํ•œ ์ „๋ง์„ ๋ฐœํ‘œํ–ˆ์Šต๋‹ˆ๋‹ค.

์™„์ „ ๋ฌด์„  ์ธ์ด์–ด ํ—ค๋“œํฐ ์‹œ์žฅ์ด ํญ๋ฐœ์ ์œผ๋กœ ์„ฑ์žฅํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

์šฐ๋ฆฌ๋Š” Apple AirPods์™€ ๊ฐ™์€ ์žฅ์น˜์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ํ—ค๋“œํฐ์—๋Š” ์™ผ์ชฝ ๊ท€์™€ ์˜ค๋ฅธ์ชฝ ๊ท€์šฉ ๋ชจ๋“ˆ ์‚ฌ์ด์— ์œ ์„  ์—ฐ๊ฒฐ์ด ์—†์Šต๋‹ˆ๋‹ค.

์ง€๋‚œํ•ด ์ด๋“ค ์ œํ’ˆ์˜ ์„ธ๊ณ„ ์‹œ์žฅ ๊ทœ๋ชจ๋Š” ์ˆ˜๋Ÿ‰ ๊ธฐ์ค€์œผ๋กœ ์•ฝ 46๋งŒ๊ฐœ์— ๋‹ฌํ•˜๋Š” ๊ฒƒ์œผ๋กœ ์ถ”์‚ฐ๋œ๋‹ค. ๊ฒŒ๋‹ค๊ฐ€ ์•ฝ 35๋งŒ ๋Œ€๊ฐ€ ์—์–ดํŒŸ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ "์‚ฌ๊ณผ" ์ œ๊ตญ์€ ์ „ ์„ธ๊ณ„ ์‚ฐ์—…์˜ ์•ฝ XNUMX๋ถ„์˜ XNUMX์„ ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค.

์™„์ „ ๋ฌด์„  ์ธ์ด์–ด ํ—ค๋“œํฐ ์‹œ์žฅ์ด ํญ๋ฐœ์ ์œผ๋กœ ์„ฑ์žฅํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

์ „ ์„ธ๊ณ„ ์™„์ „ ๋ฌด์„  ์ธ์ด์–ด ํ—ค๋“œํฐ ์‹œ์žฅ์€ ํ–ฅํ›„ ํญ๋ฐœ์ ์ธ ์„ฑ์žฅ์„ ๊ฒฝํ—˜ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ 2020๋…„์—๋Š” ์ด๋Ÿฌํ•œ ์žฅ์น˜์˜ ์ถœํ•˜๋Ÿ‰์ด 129์–ต XNUMX๋งŒ ๋Œ€์— ์ด๋ฅผ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ด ์˜ˆ์ธก์ด ์‹คํ˜„๋˜๋ฉด ๋งค์ถœ์€ ์ง€๋‚œํ•ด๋ณด๋‹ค XNUMX๋ฐฐ ๊ฐ€๊นŒ์ด ๋Š˜์–ด๋‚  ์ „๋ง์ด๋‹ค.

 

Apple ์™ธ์—๋„ Samsung, Bose, Jabra, Huawei, Bragi, LG ๋“ฑ์ด ์‹œ์žฅ์„ ์ฃผ๋„ํ•  ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.

์™„์ „ ๋ฌด์„  ์ธ์ด์–ด ํ—ค๋“œํฐ ์‹œ์žฅ์ด ํญ๋ฐœ์ ์œผ๋กœ ์„ฑ์žฅํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.

Counterpoint Research์˜ ๋ถ„์„๊ฐ€๋“ค์€ ๋˜ํ•œ 2021๋…„๊นŒ์ง€ ์™„์ „ ๋ฌด์„  ์ธ์ด์–ด ํ—ค๋“œํฐ์˜ ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์ด 27์–ต ๋‹ฌ๋Ÿฌ์— ์ด๋ฅผ ๊ฒƒ์ด๋ผ๊ณ  ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ถœ์ฒ˜ : 3dnews.ru

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