{"id":30248,"date":"2019-10-31T21:34:30","date_gmt":"2019-10-31T18:34:30","guid":{"rendered":"https:\/\/prohoster.info\/blog\/4k-evolyutsiya-ili-marketing\/"},"modified":"2019-10-31T21:34:30","modified_gmt":"2019-10-31T18:34:30","slug":"4k-evolyutsiya-ili-marketing","status":"publish","type":"post","link":"https:\/\/prohoster.info\/lv\/blog\/4k-evolyutsiya-ili-marketing","title":{"rendered":"4K: evol\u016bcija vai m\u0101rketings?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

\"4K:
\nVai 4K ir lemts k\u013c\u016bt par telev\u012bzijas standartu, vai tas paliks k\u0101 privil\u0113\u0123ija, kas pieejama vien da\u017eiem? Ko gaida pakalpojumu sniedz\u0113jus, kuri ievie\u0161 UHD pakalpojumu? Atbildi uz \u0161iem un citiem jaut\u0101jumiem atrad\u012bsiet anal\u012btisk\u0101 zi\u0146ojum\u0101 no BROADVISION<\/a><\/noindex> j\u016bs atrad\u012bsiet atbildi uz \u0161o un citiem jaut\u0101jumiem.
\n<\/a><\/noindex>
\nPirmaj\u0101 mirkl\u012b var\u0113tu \u0161\u0137ist, ka telev\u012bzijas att\u0113la kvalit\u0101te ir tie\u0161i atkar\u012bga no numura: jo vair\u0101k pikse\u013cu uz kvadr\u0101tcollas, jo lab\u0101k. Apstiprin\u0101jums nav j\u0101mekl\u0113 t\u0101lu: atcerieties, cik entuziastiski skat\u012bt\u0101ji uz\u0146\u0113ma HD un FullHD form\u0101tus.
\nTom\u0113r attiec\u012bb\u0101 uz 4K viedok\u013ci at\u0161\u0137iras: da\u017ei to uzskata par vienk\u0101r\u0161u m\u0101rketinga g\u0101jienu, kas gandr\u012bz uzlabo lietot\u0101ja pieredzi; citi drosm\u012bgi nosauc to par mediju industrijas evol\u016bciju. <\/p>\n

Ra\u017eot\u0101ju centieni pan\u0101kt pieaugo\u0161o piepras\u012bjumu p\u0113c televizoriem ar ultrahigh defin\u012bciju jau ir izrais\u012bju\u0161i ne tikai milz\u012bgu 4K uztv\u0113r\u0113ju un televizoru izv\u0113li tirg\u016b, bet ar\u012b jaunu saspie\u0161anas un datu p\u0101rs\u016bt\u012b\u0161anas standartu par\u0101d\u012b\u0161anos, k\u0101 ar\u012b 4K satura ra\u0161an\u0101s un glab\u0101\u0161anas tehnolo\u0123ijas.<\/p>\n

Vai 4K form\u0101tam ir lemts k\u013c\u016bt par jaunu tehnolo\u0123isko izr\u0101vienu, vai tas paliks lietot\u0101ju pr\u0101tos k\u0101 m\u0113\u0123in\u0101jums mudin\u0101t skat\u012bt\u0101jus ieg\u0101d\u0101ties d\u0101rg\u0101kus televizorus? Apskat\u012bsim, ko par to saka fakti un skait\u013ci.<\/p>\n

4K televizori: tuv\u0101ko gadu h\u012bts
\n<\/b>
\n4K televizori noteikti ir visspilgt\u0101k\u0101 zvaigzne 4K debes\u012bs. Tie visvair\u0101k interes\u0113 lietot\u0101jus un presi. Saska\u0146\u0101 ar OVUM prognoz\u0113m, UHD TV popularit\u0101te tikai pieaugs. L\u012bdz 2020. gadam ultrahigh defin\u012bcijas televizoru skaits vis\u0101 pasaul\u0113 p\u0101rsniegs 540 miljonus \u2014 tas ir gandr\u012bz desmitk\u0101rt\u012bgs pieaugums sal\u012bdzin\u0101jum\u0101 ar 2015. gadu.
\n \"4K:
\nIHS un Strategy Analytics prognoz\u0113, ka jau \u0161ogad liel\u0101k\u0101 da\u013ca ra\u017eoto ekr\u0101nu ar lielu diagon\u0101li (50 collas un vair\u0101k) atbalst\u012bs 4K. Nedaudz v\u0113l\u0101k forms k\u013c\u016bs popul\u0101rs ar\u012b maz\u0101kos ier\u012bc\u0113s.
\nTas noved\u012bs pie t\u0101, ka l\u012bdz 2020. gadam katrai ceturtajai \u0123imenei pasaul\u0113 b\u016bs jauns UHD televizors. Visliel\u0101kais tirgus b\u016bs Zieme\u013camerika, kur 4K iek\u013cau\u0161an\u0101s p\u0101rsniegs 45%. Otraj\u0101 viet\u0101 b\u016bs Rietumeiropa, savuk\u0101rt p\u0113d\u0113j\u0101 b\u016bs \u0100frikas un Tuvo Austrumu tirgus.
\n \"4K:
\nRun\u0101jot par konkr\u0113t\u0101m valst\u012bm, 4K TV vis\u0101tr\u0101k iekaro Jap\u0101nu. Saska\u0146\u0101 ar Mitsubishi Research Institute datiem l\u012bdz 2020. gadam UHD televizori b\u016bs jau pus\u0113 jap\u0101\u0146u \u0123ime\u0146u. <\/p>\n

Lielie 4K televizoru ra\u017eot\u0101ji b\u016bs \u0136\u012bna un Dienvidkoreja. \u0160aj\u0101s valst\u012bs atrodas liel\u0101kie UHD displeju ra\u017eo\u0161anas uz\u0146\u0113mumi. Galvenais eksport\u0113t\u0101js \u0161aj\u0101 duo b\u016bs Dienvidkoreja, jo \u0136\u012bnas ra\u017eot\u0101ji p\u0101rdod liel\u0101ko da\u013cu produkcijas viet\u0113j\u0101 tirg\u016b.
\n \"4K:
\n4K atbalsto\u0161\u0101s TV iek\u0101rtas: iev\u0113rojama tirgus da\u013ca <\/b><\/p>\n

Ar\u012b set-top box tirgus piedz\u012bvos \u010detrk\u0101r\u0161u pieaugumu. L\u012bdz 2020. gadam tie veidos ceturto da\u013cu no visiem p\u0101rdotajiem 4K ier\u012bc\u0113m. <\/p>\n

UHD iek\u0101rtu p\u0101rdo\u0161ana pieaug par 10 miljoniem vien\u012bbu gad\u0101, un tiek pl\u0101nots, ka l\u012bdz 2020. gadam tiks p\u0101rdotas vair\u0101k nek\u0101 50 miljoni \u0161\u0101du ier\u012b\u010du. <\/p>\n

Saska\u0146\u0101 ar OVUM datiem, l\u012bdz 2020. gadam 4K iek\u0101rtas b\u016bs uzst\u0101d\u012btas vair\u0101k nek\u0101 225 miljonos m\u0101jok\u013cu vis\u0101 pasaul\u0113. UHD saturu caur iek\u0101rt\u0101m pat\u0113r\u0113s 80 miljoni skat\u012bt\u0101ju no Zieme\u013camerikas un pa 65 miljoniem skat\u012bt\u0101ju no Eiropas un \u0100zijas.<\/p>\n

\"4K:
\n
\nPakalpojumu tirgus: atpalic\u0113ji<\/b><\/p>\n

4K televizoru un iek\u0101rtu p\u0101rdo\u0161ana nep\u0101rtraukti pieaug. Tom\u0113r, to \u012bpa\u0161nieki jau ir sask\u0101ru\u0161ies ar b\u016btisku probl\u0113mu: vi\u0146iem nav, ko skat\u012bties. Tam ir vair\u0101ki iemesli:
\n\u25cf Tehnolo\u0123isks: 4K satura ra\u017eo\u0161ana ir sare\u017e\u0123\u012bta un d\u0101rga, turkl\u0101t FullHD saturs joproj\u0101m ir popul\u0101rs un labi atmaks\u0101jas.
\n\u25cf Lo\u0123istisks: ne visos m\u0101jok\u013cos ir \u0101trs internets.
\n\u25cf Ekonomisks: lietot\u0101ji nev\u0113las pirkt abonementus, jo tie ir pietiekami d\u0101rgi, un satura izv\u0113le ir ierobe\u017eota.
\nNeskatoties uz vis\u0101m gr\u016bt\u012bb\u0101m, tuv\u0101kaj\u0101 n\u0101kotn\u0113 \u0161\u012b probl\u0113ma tiks atrisin\u0101ta. Mediju industrija jau bija sask\u0101rusies ar l\u012bdz\u012bgu situ\u0101ciju, kad par\u0101d\u012bj\u0101s FullHD form\u0101ts. Taj\u0101 laik\u0101 jaunu ier\u012b\u010du \u012bpa\u0161niekiem n\u0101c\u0101s gaid\u012bt vair\u0101kus gadus, l\u012bdz vi\u0146iem bija pietiekami daudz satura skat\u012b\u0161anai.<\/p>\n

Augo\u0161ais UHD video pied\u0101v\u0101jums, cenu samazin\u0101\u0161an\u0101s televizoriem, 4K set-top iek\u0101rt\u0101m un abonementiem nep\u0101rtraukti noved\u012bs pie eksploz\u012bva lietot\u0101ju skaita pieauguma. Liel\u0101k\u0101 da\u013ca no vi\u0146iem b\u016bs vidus un augst\u0101k\u0101 sl\u0101\u0146a pils\u0113tnieki, kas dz\u012bvo Zieme\u013camerikas, Klus\u0101 oke\u0101na un Rietumeiropas re\u0123ionos. <\/p>\n

2021. gad\u0101 liel\u0101ks abonentu skaits koncentr\u0113sies uz kabe\u013ctelev\u012bzijas, satel\u012btu un IPTV pakalpojumiem. Izp\u0113t\u012bt\u0101 telev\u012bzija, ar da\u017eiem iz\u0146\u0113mumiem, nevar\u0113s pied\u0101v\u0101t skat\u012bt\u0101jiem UHD iz\u0161\u0137irtsp\u0113ju.<\/p>\n

Interneta telev\u012bzija 4K<\/b><\/p>\n

4K IPTV
\nLai gan IPTV pakalpojumu skaits v\u0113l joproj\u0101m ir maz\u0101ks nek\u0101 kabe\u013ctelev\u012bzijas un satel\u012btu konkurentiem, IPTV pakalpojumu sniedz\u0113ji sp\u0113s ar katru skat\u012bt\u0101ju nopeln\u012bt vair\u0101k. Galvenais iemesls pe\u013c\u0146as at\u0161\u0137ir\u012bb\u0101m ir tas, ka IPTV pakalpojumu sniedz\u0113ji \u0101tr\u0101k ievie\u0161 jaunus popul\u0101rus funkcionalit\u0101tes risin\u0101jumus, kas piesaista visapmaks\u0101t\u0101kos lietot\u0101jus.<\/p>\n

\"4K:
\n
\nSaska\u0146\u0101 ar OVUM prognoz\u0113m, l\u012bdz 2021. gadam IPTV pakalpojumu abonentu skaits ar 4K p\u0101rsniegs 10 miljonus. Tas ir vair\u0101k nek\u0101 20 reizes liel\u0101ks pieaugums sal\u012bdzin\u0101jum\u0101 ar 450 t\u016bksto\u0161iem 2017. gad\u0101. Visakt\u012bv\u0101k \u0161\u0101diem pakalpojumiem piesl\u0113gsies skat\u012bt\u0101ji no Rietumeiropas: 2021. gad\u0101 \u0161aj\u0101 re\u0123ion\u0101 abonentu skaits p\u0101rsniegs 3 miljonus. Tie dos operatoriem 1,2 miljardus dol\u0101ru ie\u0146\u0113mumu, kas ir gandr\u012bz puse no glob\u0101lajiem ie\u0146\u0113mumiem.
\n\"4K:
\n4K-OTT <\/b>
\nSaska\u0146\u0101 ar Juniper Research datiem n\u0101kamajos 5 gados \u012bpa\u0161i popul\u0101ri k\u013c\u016bs OTT pakalpojumi, kas nodro\u0161ina piek\u013cuvi 4K saturam. Tiek prognoz\u0113ts, ka l\u012bdz 2021. gadam unik\u0101lo pat\u0113r\u0113t\u0101ju skaits \"over the top\" saturam 4K sasniegs 190 miljonus, bet pakalpojumu ie\u0146\u0113mumi p\u0101rsniegs 5 miljardus dol\u0101ru. <\/p>\n

Galvenais lietot\u0101ju ier\u012b\u010du veids 4K-OTT satura skat\u012b\u0161anai paliks televizori, tom\u0113r visp\u0101r\u0113js mobil\u0101 ekr\u0101na risin\u0101jumu ievie\u0161ana padar\u012bs UHD saturu pieejamu viedt\u0101lru\u0146os, plan\u0161etdatoros un datoros. <\/p>\n

Nosl\u0113dzot<\/b>
\n \"4K:
\nDro\u0161i var teikt, ka 4K saturs ilgi nepazud\u012bs un t\u0101 popularit\u0101te tikai pieaugs. Ta\u010du apl\u016bkosim galvenos faktorus, kas ietekm\u0113 tehnolo\u0123ijas ievie\u0161anas \u0101trumu:
\nIzaugsmes faktori
\n\u25cf Piepras\u012bjums p\u0113c augst\u0101k\u0101s klases elektronikas.
\n\u25cf Jaunu UHD kan\u0101lu un pakalpojumu ra\u0161an\u0101s.
\n\u25cf 4K apr\u012bkojuma samazin\u0101\u0161an\u0101s.
\n\u25cf Saspie\u0161anas algoritmu un datu p\u0101rraides tehnolo\u0123iju att\u012bst\u012bba.
\nApturo\u0161ie faktori
\n\u25cf Pa\u0161laik UHD apr\u012bkojums v\u0113l joproj\u0101m ir p\u0101r\u0101k d\u0101rgs liel\u0101kajai da\u013cai iedz\u012bvot\u0101ju.
\n\u25cf Kam\u0113r tirgus v\u0113l tikai veidojas, ne visi investori uzdr\u012bkstas ieguld\u012bt taj\u0101.
\n\u25cf 4K satura rad\u012b\u0161ana maks\u0101 daudzk\u0101rt d\u0101rg\u0101k nek\u0101 FullHD satura rad\u012b\u0161ana.
\n\u25cf Nav att\u012bst\u012btas t\u012bkla infrastrukt\u016bras, kas nepiecie\u0161ama 4K video p\u0101rs\u016bt\u012b\u0161anai.
\n\u25cf Iedz\u012bvot\u0101jiem att\u0101lajos vai mazajos apdz\u012bvotajos punktos nav piek\u013cuves augstas kvalit\u0101tes internetam, t\u0101p\u0113c 4K saturs vi\u0146iem v\u0113l ilgi neb\u016bs pieejams.<\/p>\n

Jau tagad operatoriem ir gr\u016bta izv\u0113le: izveidot savu 4K servisu, kam\u0113r nav konkurences, un piepras\u012bjums nep\u0101rtraukti pieaug; vai koncentr\u0113ties uz FullHD, kam\u0113r vi\u0146u skat\u012bt\u0101ju t\u012bkli v\u0113l nav gatavi 4K apraidei.
\nKvalitat\u012bva att\u0113la nepietiek, lai iekarotu lietot\u0101ju m\u012blest\u012bbu. Saturam j\u0101b\u016bt interesantam. To apliecina izr\u0101des, kas uz\u0146emtas ar viedt\u0101lru\u0146a kameru, bet sp\u0113ja iekarot miljoniem auditorijas.
\n
Avots: habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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