{"id":42161,"date":"2019-03-18T00:00:00","date_gmt":"2019-03-17T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/kto-chto-smotrit"},"modified":"2020-02-18T13:44:58","modified_gmt":"2020-02-18T10:44:58","slug":"kto-chto-smotrit","status":"publish","type":"post","link":"https:\/\/prohoster.info\/lv\/blog\/administrirovanie\/kto-chto-smotrit","title":{"rendered":"Kas ko skat\u0101s?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Kas ko skat\u0101s?\" src=\"\/wp-content\/uploads\/2019\/03\/43f590ed057e24c2d2b4e24b4bc4beb0.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nZ\u012bm\u0113jam m\u016bsdienu skat\u012bt\u0101ja portretu da\u017e\u0101d\u0101s pasaules mal\u0101s. Izjusti at\u0161\u0137ir\u012bbu starp Amerikas Savienotaj\u0101m Valst\u012bm un Dienvidameriku BROADVISION anal\u012bti\u0137u zi\u0146ojum\u0101. <\/p>\n<p>Kas ir m\u016bsdienu skat\u012bt\u0101js? Kas vakar\u0101 sapulc\u0113jas kop\u0101 ar \u0123imeni un draugiem, lai noskat\u012btos futbola sp\u0113li vai iecien\u012bto raid\u012bjumu? Cik labi j\u016bs zin\u0101t savus sekot\u0101jus? M\u0113s esam apkopoju\u0161i datus par auditorij\u0101m vis\u0101 pasaul\u0113, lai pal\u012bdz\u0113tu jums atbild\u0113t uz \u0161iem jaut\u0101jumiem.<br \/>\nPirmaj\u0101 p\u0113tniec\u012bbas da\u013c\u0101 apl\u016bkosim rietumu puslodi, proti: ASV un Dienvidameriku.<br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nSkat\u012bt\u0101ju priek\u0161roc\u012bbas<\/p>\n<p>Neskatoties uz to, k\u0101 tas izklaus\u0101s, cilv\u0113ks p\u0113c smagas darba dienas dod priek\u0161roku tam, lai tiktu izdar\u012bts izv\u0113les darbs vi\u0146a viet\u0101. Galu gal\u0101, ja padom\u0101jam, m\u016bsdienu rekl\u0101mdev\u0113jiem un pakalpojumu sniedz\u0113jiem jau ir nepiecie\u0161am\u0101s zin\u0101\u0161anas: dati par TV skat\u012b\u0161an\u0101s laiku, priek\u0161roc\u012bb\u0101m, darbu vai br\u012bvo laiku \u2014 t\u0101 ir pietiekami, lai saprastu, kas nepiecie\u0161ams abonentam.<\/p>\n<p>J\u0101\u0146em v\u0113r\u0101, ka dinamiskaj\u0101 pasaul\u0113 cilv\u0113kam tr\u016bkst laika, ko pavad\u012bt ar tuviniekiem, un vi\u0146\u0161 nov\u0113rt\u0113 mirk\u013cus, kad \u0123imene pulc\u0113jas pie televizora ekr\u0101na.<\/p>\n<p><img decoding=\"async\" alt=\"Kas ko skat\u0101s?\" src=\"\/wp-content\/uploads\/2019\/03\/77ecb9d65bbb51e10f047c94ca295afa.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n <br \/>\nEksperiments ar nosaukumu \"TV-detoks\" par\u0101d\u012bja cilv\u0113ku atkar\u012bbu no TV skat\u012b\u0161an\u0101s. Viacom Global Insights sadarb\u012bb\u0101 ar p\u0113t\u012bjumu uz\u0146\u0113mumu Think veica neparastu izp\u0113ti. T\u0101 m\u0113r\u0137is bija izp\u0113t\u012bt cilv\u0113ku saj\u016btas un uzved\u012bbu, ko da\u017eas dienas izol\u0113ja no TV satura skat\u012b\u0161an\u0101s uz jebk\u0101d\u0101m ier\u012bc\u0113m.<\/p>\n<p>Eksperiment\u0101 piedal\u012bj\u0101s vair\u0101k nek\u0101 16 t\u016bksto\u0161i cilv\u0113ku vecum\u0101 no 6 l\u012bdz 44 gadiem no 14 valst\u012bm. Pirmaj\u0101s piec\u0101s dien\u0101s respondentiem tika liegts praktiski skat\u012bties jebkuru TV: maksas, bezmaksas, kabe\u013ctelev\u012bzijas, video p\u0113c piepras\u012bjuma, TV lietot\u0146u kan\u0101los un pakalpojumu sniedz\u0113jos. At\u013cautas bija tikai straum\u0113\u0161anas abonementi \u2014 SVOD.<br \/>\n N\u0101kam\u0101s piecas dienas pag\u0101ja pret\u0113ji: p\u0113t\u012bjuma dal\u012bbniekiem tika liegta video skat\u012b\u0161an\u0101s p\u0113c abonementa, bet tika at\u013cauta TV skat\u012b\u0161an\u0101s.<\/p>\n<p>Eksperiments nosl\u0113gum\u0101 skat\u012bt\u0101ji nor\u0101d\u012bja, ka piecu dienu izol\u0101cijas no telev\u012bzijas laik\u0101 vi\u0146iem pietr\u016bka emociju un saj\u016btu, ko sniedz TV: relaks\u0101cijas saj\u016bta, pieder\u012bbas saj\u016bta \u0123imenei, kop\u012bgiem interes\u0113m un \u0123imenes pavad\u012btajam laikam, v\u0113lme b\u016bt inform\u0113tam par notieko\u0161o un uzzin\u0101t kaut ko jaunu. Tom\u0113r liel\u0101k\u0101 da\u013ca atz\u012bm\u0113ja, ka dz\u012bve bez video abon\u0113\u0161anas bija daudz viegl\u0101ka nek\u0101 dz\u012bve bez iesp\u0113jas skat\u012bties TV ierastaj\u0101 veid\u0101.<\/p>\n<p>Amerikas Savienot\u0101s Valstis<\/p>\n<p>Jauni p\u0113t\u012bjumi liecina, ka vidusm\u0113ra cilv\u0113ks Amerikas Savienotaj\u0101s Valst\u012bs skat\u0101s TV gandr\u012bz piecas stundas dien\u0101, kas ir par stundu vair\u0101k nek\u0101 vid\u0113ji liel\u0101kaj\u0101s valst\u012bs pasaul\u0113.<br \/>\nFaktiski telev\u012bzijas skat\u012b\u0161an\u0101s maksimums bija 2009.-2010. gad\u0101. Toreiz vid\u0113j\u0101 amerik\u0101\u0146u \u0123imene pavad\u012bja priek\u0161\u0101 televizora 8 stundas un 55 min\u016btes dien\u0101. 2000. gados tika nov\u0113rots visliel\u0101kais skat\u012b\u0161an\u0101s laika pieaugums desmitgades laik\u0101. P\u0113d\u0113jo 8 gadu laik\u0101 t\u0101di satura avoti k\u0101 Facebook, YouTube, Netflix un citi resursi samazin\u0101ju\u0161i TV skat\u012b\u0161an\u0101s laiku tikai par stundu. Ta\u010du amerik\u0101\u0146u \u0123imene joproj\u0101m pavada pie televizora vair\u0101k nek\u0101 7 stundas un 50 min\u016btes dien\u0101.<\/p>\n<p>Neskatoties uz ekspertu prognoz\u0113m, \"vadu grie\u0161ana\" \u2014 tas ir, tradicion\u0101lo maksas TV abonementu atcel\u0161ana par labu piepras\u012bjuma straum\u0113\u0161anas pakalpojumiem, v\u0113l nav k\u013cuvusi par masveida par\u0101d\u012bbu Amerikas Savienotaj\u0101s Valst\u012bs.<\/p>\n<p>Lai gan kop\u0161 2009. gada 2. ceturk\u0161\u0146a samazin\u0101jums ir vair\u0101k nek\u0101 tr\u012bs miljoni abonentu, tas nav masveida tendence, kuru daudzi gaid\u012bja p\u0113c tam, kad Netflix, Amazon Prime un citi tie\u0161saistes pakalpojumi sasniegtu sava att\u012bst\u012bbas maksimumu.<br \/>\nKam\u0113r tie\u0161saistes video pieaugums noteikti nav atvieglojis maksas telev\u012bzijas pakalpojumu sniedz\u0113ju darbu, liel\u0101k\u0101 da\u013ca pat\u0113r\u0113t\u0101ju ac\u012bmredzot pagaid\u0101m nepl\u0101no atteikties no maksas TV abonementiem.<\/p>\n<p>71% Amerikas Savienoto Valstu pat\u0113r\u0113t\u0101ju skat\u0101s kabe\u013ctelev\u012bziju vai satel\u012bt TV un nepl\u0101no no t\u0101 atteikties. Atbildot uz jaut\u0101jumu par galveno iemeslu, k\u0101p\u0113c \"nesagriezt vadu\", 18% respondentu nor\u0101d\u012bja, ka vi\u0146i vienk\u0101r\u0161i ir pie t\u0101 pieradu\u0161i, kam\u0113r 16% min\u0113ja \u0113rt\u012bbu skat\u012bties daudzus kan\u0101lus vienuviet.<\/p>\n<p> <img decoding=\"async\" alt=\"Kas ko skat\u0101s?\" src=\"\/wp-content\/uploads\/2019\/03\/7b9aaef65808ab5fdb6aeab6ec9c532a.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n <br \/>\nLat\u012b\u0146amerika<\/p>\n<p>TGI Latin veica p\u0113t\u012bjum\u0101 jaut\u0101ja respondentiem, vai vi\u0146i pl\u0101no skat\u012bties telev\u012bziju. 32,6% atbild\u0113ja apstiprino\u0161i, ka tas ir iek\u013cauts vi\u0146u ikdienas pl\u0101n\u0101. \u0160is r\u0101d\u012bt\u0101js ir j\u0101uztver k\u0101 lielisks fenomens, kad tre\u0161\u0101 da\u013ca iedz\u012bvot\u0101ju pl\u0101no savu dz\u012bvi ap telev\u012bzijas programm\u0101m.<\/p>\n<p>P\u0113t\u012bjuma rezult\u0101ti pal\u012bdz lab\u0101k izprast skat\u012bt\u0101jus un vi\u0146u v\u0113lmes. Piem\u0113ram, katr\u0101 vecuma grup\u0101 sieviet\u0113m ir augst\u0101ks TV skat\u012b\u0161an\u0101s l\u012bmenis. V\u012brie\u0161iem visaugst\u0101kais piepras\u012bjums ir pusaud\u017eu vid\u016b. Interesanti, ka visaugst\u0101kie r\u0101d\u012bt\u0101ji attiecas uz visjaun\u0101kaj\u0101m un visvec\u0101kaj\u0101m grup\u0101m.<\/p>\n<p><img decoding=\"async\" alt=\"Kas ko skat\u0101s?\" src=\"\/wp-content\/uploads\/2019\/03\/223862ef4faba91c0e5a55e260882a49.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n <br \/>\nN\u0101kamais grafiks par\u0101da soci\u0101li ekonomisk\u0101 dz\u012bves l\u012bme\u0146a r\u0101d\u012bt\u0101jus.<\/p>\n<p>Augst\u0101kais \u2014 A = 10%,<br \/>\nZem\u0101kais \u2014 D = 40%.<\/p>\n<p>Var secin\u0101t, ka kop\u0113jais TV skat\u012b\u0161an\u0101s l\u012bmenis samazin\u0101s ar augo\u0161o soci\u0101li ekonomisko l\u012bmeni. Kam\u0113r telev\u012bzija ir galvenais izklaides veids zem\u0101kajai klasei, t\u0101 nav tik noz\u012bm\u012bga augst\u0101ko soci\u0101lo sl\u0101\u0146u vid\u016b. <br \/>\nTV skat\u012b\u0161an\u0101s laiks ir tie\u0161i saist\u012bts ar dz\u012bves l\u012bmeni valst\u012b. Meksik\u0101 tas ir viszem\u0101kais. Taj\u0101 pa\u0161\u0101 laik\u0101 Meksika ir liel\u0101kais sp\u0101niski run\u0101jo\u0161o programmu eksport\u0113t\u0101js visai Lat\u012b\u0146amerikai.<\/p>\n<p> <img decoding=\"async\" alt=\"Kas ko skat\u0101s?\" src=\"\/wp-content\/uploads\/2019\/03\/b31a17cc4becf8af89530f657e475c1f.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n <br \/>\nP\u0113t\u012bjuma rezult\u0101ti \u013cauj secin\u0101t, k\u0101di videokontentu veidi b\u016bs aktu\u0101l\u0101ki attiec\u012bgaj\u0101 valst\u012b. Piem\u0113ram, tie cilv\u0113ki, kuri ir vair\u0101k noska\u0146oti skat\u012bties TV p\u0113c grafika, visticam\u0101k, b\u016bs ieinteres\u0113ti seri\u0101los, raid\u012bjumos un reli\u0123isk\u0101s programm\u0101s.<\/p>\n<p>\nTelev\u012bzija Braz\u012blij\u0101<\/p>\n<p><img decoding=\"async\" alt=\"Kas ko skat\u0101s?\" src=\"\/wp-content\/uploads\/2019\/03\/8dc962c61543218475b9a92dd6792cdb.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n Braz\u012blie\u0161i pie televizora pavada vair\u0101k nek\u0101 piecus stundas dien\u0101.<\/p>\n<p>\nBraz\u012blij\u0101 televizora kl\u0101tb\u016btne noz\u012bm\u0113 soci\u0101lo iesaisti. Tas ir vispopul\u0101r\u0101kais satura avots valst\u012b: vismaz viens televizors ir 95% braz\u012blie\u0161u m\u0101jok\u013cu. Braz\u012blie\u0161i tie\u0161i saista TV ar statusu: jo liel\u0101ks un modern\u0101ks televizors, jo bag\u0101t\u0101ka ir \u0123imene.<\/p>\n<p>Braz\u012blie\u0161i ar prieku skat\u0101s praktiski jebkuru saturu: no futbola l\u012bdz seri\u0101liem, kurus v\u012brie\u0161i skat\u0101s l\u012bdz\u0101s sieviet\u0113m un nesaskata taj\u0101 neko nenoz\u012bm\u012bgu.<\/p>\n<p>\nIzvade<\/p>\n<p><img decoding=\"async\" alt=\"Kas ko skat\u0101s?\" src=\"\/wp-content\/uploads\/2019\/03\/a0c49772a9fb975e45c9c5212d33302a.png\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<br \/>\nTelev\u012bzija jau sen ir k\u013cuvusi par svar\u012bgu m\u016bsu dz\u012bves da\u013cu. Tom\u0113r cilv\u0113ki saturu skat\u0101s at\u0161\u0137ir\u012bgi. Vec\u0101ka gadag\u0101juma cilv\u0113ki gandr\u012bz nemaz neizklaid\u0113jas un nep\u0101rsl\u0113dz kan\u0101lus. V\u012brie\u0161i r\u012bkojas impuls\u012bvi, bet sievietes bie\u017e\u0101k pl\u0101no br\u012bv\u0101 laika pavad\u012b\u0161anu iepriek\u0161. Tom\u0113r nav grupu, kuras visp\u0101r neskat\u0101s TV \u2013 t\u0101 vai cit\u0101di, t\u0101 ir kl\u0101teso\u0161a visur.<\/p>\n<p>Klaus\u012bt\u0101jiem ne vienm\u0113r ir nepiecie\u0161ama izv\u0113le. Pavadot laiku pie televizora, gribas atsl\u0101bin\u0101ties, atp\u016bsties un pavad\u012bt laiku ar \u0123imeni. T\u0101p\u0113c TV loma m\u016bsdienu cilv\u0113ka dz\u012bv\u0113 ir gr\u016bti p\u0101rv\u0113rt\u0113t, pat neskatoties uz paaud\u017eu un mentalit\u0101tes at\u0161\u0137ir\u012bb\u0101m.<\/p>\n<p>Avots: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/post\/444068\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u0420\u0438\u0441\u0443\u0435\u043c \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0437\u0440\u0438\u0442\u0435\u043b\u044f \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0433\u043e\u043b\u043a\u0430\u0445 \u043c\u0438\u0440\u0430. \u041f\u043e\u0447\u0443\u0432\u0441\u0442\u0432\u0443\u0439\u0442\u0435 \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u043c\u0435\u0436\u0434\u0443 \u0421\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u043c\u0438 \u0428\u0442\u0430\u0442\u0430\u043c\u0438 \u0438 \u041b\u0430\u0442\u0438\u043d\u0441\u043a\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u043e\u0439 \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432 BROADVISION. \u041a\u0442\u043e \u043e\u043d \u2014 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u0437\u0440\u0438\u0442\u0435\u043b\u044c? \u041a\u0442\u043e \u043f\u043e \u0432\u0435\u0447\u0435\u0440\u0430\u043c \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u0432 \u043a\u0440\u0443\u0433\u0443 \u0440\u043e\u0434\u043d\u044b\u0445 \u0438 \u0434\u0440\u0443\u0437\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0438\u044e \u043c\u0430\u0442\u0447\u0430 \u0438\u043b\u0438 \u043b\u044e\u0431\u0438\u043c\u043e\u0435 \u0448\u043e\u0443. \u0425\u043e\u0440\u043e\u0448\u043e \u043b\u0438 \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435 \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432? \u041c\u044b \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0445 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443, [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-42161","post","type-post","status-publish","format-standard","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0420\u0438\u0441\u0443\u0435\u043c \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0437\u0440\u0438\u0442\u0435\u043b\u044f \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0433\u043e\u043b\u043a\u0430\u0445 \u043c\u0438\u0440\u0430.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Yuri Gagarin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prohoster.info\/lv\/blog\/administrirovanie\/kto-chto-smotrit\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"lv_LV\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProHoster | \u041a\u0443\u043f\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0439 \u0445\u043e\u0441\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432 \u0441 \u0437\u0430\u0449\u0438\u0442\u043e\u0439 \u043e\u0442 DDoS, VPS VDS \u0441\u0435\u0440\u0432\u0435\u0440\u044b\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\ud83e\udd47\u041a\u0442\u043e \u0447\u0442\u043e \u0441\u043c\u043e\u0442\u0440\u0438\u0442? 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