{"id":52945,"date":"2019-11-20T00:00:00","date_gmt":"2019-11-19T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/crm-s-chelovecheskim-litsom"},"modified":"2020-02-18T14:00:46","modified_gmt":"2020-02-18T11:00:46","slug":"crm-s-chelovecheskim-litsom","status":"publish","type":"post","link":"https:\/\/prohoster.info\/lv\/blog\/administrirovanie\/crm-s-chelovecheskim-litsom","title":{"rendered":"CRM ar cilv\u0113ka seju","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>\u00abIevie\u0161am CRM? Nu, skaidrs, m\u0113s esam zem palda, tagad tikai kontrole un zi\u0146ojumi,\u00bb \u2013 aptuveni t\u0101 dom\u0101 liel\u0101k\u0101 da\u013ca uz\u0146\u0113mumu darbinieku, dzirdot, ka dr\u012bz darbs p\u0101rcelsies uz CRM. Tiek uzskat\u012bts, ka CRM ir programma vad\u012bt\u0101jam un tikai vi\u0146a interes\u0113m. T\u0101 nav taisn\u012bba. Padom\u0101jiet, cik bie\u017ei j\u016bs:<\/p>\n<ul>\n<li>aizmirs\u0101t izpild\u012bt uzdevumu vai atgriezties pie k\u0101da darba\n<\/li>\n<li>aizmirs\u0101t piezvan\u012bt klientam vai nos\u016bt\u012bt inform\u0101ciju kol\u0113\u0123im\n<\/li>\n<li>atkal v\u0101cat nepiecie\u0161amos darba datus\n<\/li>\n<li>l\u016bdz\u0101t datus no kol\u0113\u0123iem un gaid\u012bj\u0101t tos tr\u012bs dienas\n<\/li>\n<li>mekl\u0113j\u0101t atbild\u012bgo par darba kav\u0113\u0161anu kol\u0113\u0123i\n<\/li>\n<li>v\u0113r\u0161aties pie kol\u0113\u0123iem vai priek\u0161nieka, bet sa\u0146emat atteikumu vi\u0146u aiz\u0146emt\u012bbas d\u0113\u013c.<\/li>\n<\/ul>\n<p>\nJa t\u0101 ir noticis, lasiet t\u0101l\u0101k, darba organiz\u0113\u0161ana \u2013 t\u0101 nav tikai gr\u0101matu las\u012b\u0161ana par prokrastin\u0101ciju un laika mened\u017ementu, tas ir ar\u012b lielisks instruments rok\u0101s. Bet, ja t\u0101 nav noticis \u2013 velns par\u0101vis, kas j\u016bs esat?!<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/476310\/\"><img decoding=\"async\" alt=\"CRM ar cilv\u0113ka seju\" src=\"\/wp-content\/uploads\/2019\/11\/baa5fbcde8d23e770d0502fb2476ea36.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nSaska\u0146\u0101 ar Insight Managing Consulting datiem, 64% CRM ievie\u0161anas pan\u0101kumu ir atkar\u012bgi no organiz\u0101cijas darbinieku atbalsta. 42% probl\u0113mu ar CRM rodas ar\u012b darbinieku d\u0113\u013c. Un j\u016bs zin\u0101t, m\u0113s neesam p\u0101rsteigti par \u0161o statistiku. Ne glu\u017ei t\u0101, ka 13 gadu laik\u0101 izstr\u0101d\u0113 un ievie\u0161an\u0101 <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\"><b>RegionSoft CRM<\/b><\/a><\/noindex> m\u0113s b\u016btu redz\u0113ju\u0161i visu, bet m\u0113s zin\u0101m tr\u012bs galvenos iemeslus, k\u0101p\u0113c CRM sist\u0113ma un uz\u0146\u0113muma darbinieki izr\u0101d\u0101s at\u0161\u0137ir\u012bg\u0101s pus\u0113s \u00abfront\u0113\u00bb.<\/p>\n<ol>\n<li>CRM tiek uzskat\u012bta par vienk\u0101r\u0161u tehnolo\u0123isku risin\u0101jumu. Daudzu lietot\u0101jupr\u0101t, t\u0101 ir tikai programma, kurai j\u0101veic kaut kas un kura aiz\u0146em laiku datu aizpild\u012b\u0161anai. Paties\u012bb\u0101 CRM sist\u0113ma ir pirmk\u0101rt cilv\u0113ki, kuri to izmanto un pielieto k\u0101 instrumentu. Ja j\u016bs noliksiet uz galda z\u0101\u0123i (pat iesl\u0113gtu), tas neko nedar\u012bs, tikai \u0113d\u012bs elektr\u012bbu. Ja j\u016bs to dosiet meistaram rok\u0101s, j\u016bs sa\u0146emsiet br\u012bni\u0161\u0137\u012bgu izstr\u0101d\u0101jumu. Tie\u0161i t\u0101pat zino\u0161s mened\u017eeris izspied\u012bs no CRM visu, lai g\u016btu maksim\u0101lo ie\u0146\u0113mumu, bet slinks p\u0101rdev\u0113js tikai saboj\u0101s b\u0101zi ar nepareiziem datiem.\n<\/li>\n<li>CRM \u2014 p\u0101rdo\u0161anas programma. Kadreiz t\u0101 ar\u012b bija. Tagad t\u0101du risin\u0101jumu praktiski nav, minim\u0101lie \u201eaizver\u201d p\u0101rdo\u0161anas un m\u0101rketinga uzdevumus, bet modern\u0101s univers\u0101l\u0101s risina gan p\u0101rdo\u0161anu, gan m\u0101rketingu, gan ra\u017eo\u0161anu, gan noliktavu un citas jomas. CRM \u0161odien \u2014 tas ir korporat\u012bva ekosist\u0113ma, kas atvieglo praktiski katra darbinieka darbu, samazina tie\u0161o komunik\u0101ciju un atvieglo liel\u0101ko da\u013cu procesu. Bet tam ir nepiecie\u0161ams padom\u0101t, pielikt p\u016bles, p\u0101rveidot procesus. Ir viegl\u0101k teikt, ka \u201enekas nedarbojas, velti uzst\u0101d\u012bj\u0101m.\u201d\u00a0\n<\/li>\n<li>CRM \u2014 programma priek\u0161 vad\u012bt\u0101ja, ar kuras pal\u012bdz\u012bbu vi\u0146\u0161 ievies\u012bs kontroli un izplat\u012bs stingras normas uz katru darbinieku. Tas ir meli: liel\u0101k\u0101 da\u013ca CRM nav apr\u012bkotas ar fizisk\u0101s un inform\u0101cijas kontroles funkcij\u0101m, piem\u0113ram, ievades kontroli, darba laika izseko\u0161anu pa min\u016bt\u0113m, darbinieku bezdarb\u012bbas uzraudz\u012bbu vai t\u012bmek\u013ca lapu apmekl\u0113\u0161anas v\u0113stures ierakst\u012b\u0161anu. Visa kontrole notiek taj\u0101 pa\u0161\u0101 l\u012bmen\u012b k\u0101 bez CRM: atskaites, darb\u012bbu \u017eurn\u0101ls sist\u0113m\u0101, KPI utt.\n<\/li>\n<\/ol>\n<p>\n\u0160ie tr\u012bs maldi \u013coti \u201eatdzes\u0113\u201d Krievijas uz\u0146\u0113m\u0113ju interesi par CRM, veido d\u012bvainus m\u012btus no tuk\u0161uma un bie\u017ei vien k\u013c\u016bst par iemeslu atteik\u0161an\u0101s no ievie\u0161anas.\u00a0<\/p>\n<p>Protams, tas t\u0101 nav. CRM nepiecie\u0161ama galvenok\u0101rt darbiniekiem. Vair\u0101k nek\u0101 tas, t\u0101 vi\u0146iem tie\u0161\u0101m pal\u012bdz.<\/p>\n<blockquote><p><b>Piecus rindu rekl\u0101ma<\/b><\/p>\n<p>M\u0113s esam pret laika kontroles un da\u017e\u0101diem darba izseko\u0161anas r\u012bkiem \u2014 m\u0113s par \u0113rt\u0101m darba ier\u012bc\u0113m darbiniekiem. M\u016bsu <b>jauns<\/b> <noindex><a rel=\"nofollow\" href=\"https:\/\/www.zedline.ru\/\"><b>m\u0101kon\u012b balst\u012bto helpdesk ZEDLine Support<\/b><\/a><\/noindex>\u00a0 \u2014 noder\u012bgs r\u012bks jebkurai atbalsta dienestam, iek\u0161\u0113j\u0101m un klientu vajadz\u012bb\u0101m. Pa\u0161a port\u0101la izveide aiz\u0146em tikai 5 min\u016btes, bet t\u0101 s\u0101kotn\u0113j\u0101 iestat\u012b\u0161ana \u2014 10-15 min\u016btes. Pievienojieties! Nu, ja k\u0101dam nepiecie\u0161ama CRM, t\u0101 ir \u0161eit \u2014 <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex>.<\/p><\/blockquote>\n<h2>CRM \u2014 uz\u0146\u0113muma darbinieka draugs<\/h2>\n<p><\/p>\n<h4>Ar klientiem \u2014 viegl\u0101k<\/h4>\n<p>\nGalvenais CRM \u2014 ir darbs ar klientiem, no jebkura aspekta: tehnisk\u0101 vai komerci\u0101l\u0101. Tas ir \u0113rti, caursp\u012bd\u012bgi, informat\u012bvi, viegl\u0101k nek\u0101 bez jebk\u0101das autom\u0101tiz\u0101cijas. Kad darbiniekam ir CRM k\u0101 zin\u0101\u0161anu centrs un aktu\u0101la inform\u0101cija par klientu, daudz viegl\u0101k izskat\u012bties k\u0101 loj\u0101la komp\u0101nija, kas v\u0113rt\u0113, atceras un m\u012bl katru klientu.<\/p>\n<p>Var sniegt piem\u0113ru, balstoties uz m\u016bsu pa\u0161u pieredzi. Bie\u017ei m\u016bsu biroj\u0101 skan zvani, kad cilv\u0113ki saka: \u201eM\u0113s ar jums sadarboj\u0101mies pirms 5 vai 7 gadiem, bet, iesp\u0113jams, j\u016bs m\u016bs neatceraties...\u201d. Un k\u0101 atbildi vi\u0146i dzird: \u201eK\u0101 gan m\u0113s var\u0113tu neatcer\u0113ties, Dmitriji Sergejevi\u010d, mums ta\u010du ir CRM sist\u0113ma, es pat varu pateikt, kad un kuri produkti j\u016bs interes\u0113ja, cik reizes m\u0113s run\u0101j\u0101m pa telefonu un par k\u0101d\u0101m t\u0113m\u0101m tika run\u0101ts... Paties\u012bb\u0101 darbinieks, kur\u0161 j\u016bs tolaik apkalpoja, pie mums vairs str\u0101d\u0101 jau 3 gadus... \ud83d\ude42 Un tas ir tikai s\u0101kotn\u0113jais, pamata CRM iesp\u0113ju variants.<\/p>\n<p><img decoding=\"async\" alt=\"CRM ar cilv\u0113ka seju\" src=\"\/wp-content\/uploads\/2019\/11\/064c9c6eb0518c335eb33f7d33181b29.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Klienta karte <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex>. Aug\u0161\u0113j\u0101 blok\u0101 ir visa inform\u0101cija par klientu, ko j\u016bs var\u0113tu teor\u0113tiski ievad\u012bt un uzkr\u0101t. Apak\u0161\u0113j\u0101 blok\u0101 ir operat\u012bv\u0101 darb\u012bba, rut\u012bnas un mijiedarb\u012bba ar klientu. Ja visu aizpild\u012bsiet, tas b\u016bs gandr\u012bz pats lab\u0101kais biznesa kompromats \ud83d\ude09<\/i><\/p>\n<h4>Bez kav\u0113jumiem un probl\u0113m\u0101m<\/h4>\n<p>\nSamazin\u0101s uz\u0146\u0113muma reput\u0101cijas riski un izz\u016bd darbinieka bailes k\u013c\u016bt par reput\u0101cijas probl\u0113mu iemeslu. Ja mened\u017eeris nokav\u0113 sapulci vai aizmirst par zvanu, tas izskat\u0101s p\u0113c uz\u0146\u0113muma nekompetences, intere\u0161u tr\u016bkuma dar\u012bjum\u0101. Ko var\u0113j\u0101t iedom\u0101ties slikt\u0101ku? CRM nodro\u0161ina termi\u0146u iev\u0113ro\u0161anu, darbinieku noslodzi un pati izs\u016bta atg\u0101din\u0101jumus, t\u0101d\u0113j\u0101di aizmirst par notikumu k\u013c\u016bst praktiski neiesp\u0113jami.\u00a0<\/p>\n<p>Turkl\u0101t korporat\u012bvie kalend\u0101ri un pl\u0101not\u0101ji \u013cauj redz\u0113t nepiecie\u0161am\u0101 kol\u0113\u0123a noslodzi un cien\u012bt vi\u0146a laiku vai l\u016bgt da\u013cu no vi\u0146a br\u012bv\u0101 laika \u2014 \u0161\u0101da komunik\u0101cija samazina konfliktus, tom\u0113r nenodod attiec\u012bbas form\u0101lismam, jo m\u0113s visi esam pieradu\u0161i pie kalend\u0101riem un spraud\u0146iem ar\u012b priv\u0101taj\u0101 dz\u012bv\u0113, tie nesaskaras ar stingr\u0101m darba attiec\u012bb\u0101m.<\/p>\n<p><img decoding=\"async\" alt=\"CRM ar cilv\u0113ka seju\" src=\"\/wp-content\/uploads\/2019\/11\/1228214fdc2c5ef623a1441e85544877.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Uz CRM darbvirsmas att\u0113lojas pa\u0161reiz\u0113jie uzdevumi (m\u0113s tos saucam par cauru\u013cvadiem, jo tie nav saist\u012bti ar konkr\u0113t\u0101m datumiem), k\u0101 ar\u012b badge uz Asistentu pane\u013ca \u2014 cipari, kas jums pasaka, kur jums doties interfeis\u0101 un ar ko nodarboties. Un v\u0113l ir uznirsto\u0161ie atg\u0101dino\u0161i pazi\u0146ojumi, SMS un e-pasta br\u012bdin\u0101jumi. Pam\u0113\u0123iniet aizmirst!<\/i><\/p>\n<h4>Darba \u0101trums<\/h4>\n<p>\nDarbo \u0101trums iev\u0113rojami palielin\u0101s. Pirmaj\u0101 br\u012bd\u012b \u0161\u0137iet, ka datu ievade CRM sist\u0113m\u0101 palielina laiku, kas pavad\u012bts operat\u012bv\u0101 darb\u0101. Tas ir lo\u0123isks uzst\u0101d\u012bjums, ko izmanto CRM pretinieki sav\u0101s egoistiskaj\u0101s interes\u0113s. Paties\u012bb\u0101 viss darbojas cit\u0101di: vienreiz ievadot visus nepiecie\u0161amos datus par klientu, tas v\u0113l\u0101k \u013cauj iev\u0113rojami ietaup\u012bt laiku: prim\u0101rie dokumenti tiek \u0123ener\u0113ti, pamatojoties uz iepriek\u0161 sagatavotiem veidn\u0113m, burtiski da\u017eu sekun\u017eu laik\u0101, ien\u0101ko\u0161ie un izejo\u0161ie zvani tiek re\u0123istr\u0113ti un var tikt noklaus\u012bti tie\u0161i no klienta kartes, uz\u0146\u0113muma e-pasts ir organiz\u0113ts un sadal\u012bts p\u0113c kontaktperson\u0101m un klientiem (vismaz t\u0101 tas ir RegionSoft CRM).\u00a0<\/p>\n<p>Tom\u0113r galven\u0101 priek\u0161roc\u012bba, str\u0101d\u0101jot ar CRM, nav pat operat\u012bv\u0101 rut\u012bna, bet gan tas, ka p\u0113c CRM sist\u0113mas apguves pieaug produktivit\u0101te un samazin\u0101s p\u0101rdo\u0161anas procesa dz\u012bves cikla laiks kopum\u0101, l\u012bdz ar to par\u0101d\u0101s iesp\u0113ja palielin\u0101t ie\u0146\u0113mumus. Tas netie\u0161i ietekm\u0113 algu pieaugumu vai pr\u0113miju veido\u0161anos.<\/p>\n<h4>KPI<\/h4>\n<p>\nJa izveidosiet adekv\u0101tu KPI kopumu, kas ir izm\u0113r\u0101ms un tie\u0161\u0101 veid\u0101 atkar\u012bgs no darbinieka centieniem, CRM ar ieb\u016bv\u0113tu KPI apr\u0113\u0137ina sist\u0113mu k\u013c\u016bs par lielisku motivatoru darbiniekam, jo vi\u0146am past\u0101v\u012bgi b\u016bs pieejami progresu r\u0101d\u012bt\u0101ji m\u0113r\u0137u izpildei, un vi\u0146\u0161 var\u0113s p\u0101rdal\u012bt savas p\u016bles, lai \u201eizsist\u201d maksim\u0101lo koeficientu un sa\u0146emtu peln\u012bto pr\u0113miju. T\u0101d\u0113j\u0101di j\u016bs ieg\u016bsiet meh\u0101nismu, lai kontrol\u0113tu m\u0113r\u0137u izpildi, gan kopum\u0101, gan katram atsevi\u0161\u0137am noda\u013cu\/darbinieku l\u012bmenim, bet darbinieks var\u0113s automatiz\u0113t savu darbu un b\u016bt efekt\u012bv\u0101ks.<\/p>\n<p><img decoding=\"async\" alt=\"CRM ar cilv\u0113ka seju\" src=\"\/wp-content\/uploads\/2019\/11\/64edc48c09cbc9b4937b3db534527aca.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>M\u016bsu m\u012b\u013c\u0101 KPI monitorings <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> \u2014 visi m\u0113r\u0137i ir redzami k\u0101 uz delnas. Pati r\u0101d\u012bt\u0101ju konfigur\u0101cija ir piel\u0101gojama, un to skaits ir ierobe\u017eots tikai ar sapr\u0101t\u012bgiem ierobe\u017eojumiem.<\/i><\/p>\n<h4>Komandas darbs bez bail\u0113m un p\u0101rm\u0113r\u012bgas kritikas<\/h4>\n<p>\nCRM sist\u0113ma ir veids, k\u0101 str\u0101d\u0101t komand\u0101. \u0160o iesp\u0113ju nosaka programmat\u016bras arhitekt\u016bra: viena datu b\u0101ze nodro\u0161ina inform\u0101ciju p\u0101rdev\u0113ja, atbalsta darbinieka, m\u0101rketinga speci\u0101lista, noliktavas darbinieka u.c. lietot\u0101ja saskarnei. Tagad m\u0101rketinga speci\u0101listam vai vad\u012bt\u0101jam vairs nav j\u0101jaut\u0101, kur\u0161 produkts tika p\u0101rdo\u0161anas zi\u0146\u0101 visv\u0101j\u0101kais, un kur\u0161 ilgi st\u0101v\u0113ja noliktav\u0101 \u2014 vi\u0146\u0161 var piek\u013c\u016bt nepiecie\u0161amajai komerci\u0101lajai inform\u0101cijai un izdar\u012bt secin\u0101jumus, izstr\u0101d\u0101t pl\u0101nus. Taj\u0101 pa\u0161\u0101 laik\u0101 visa komanda str\u0101d\u0101, lai nodro\u0161in\u0101tu aktu\u0101las inform\u0101cijas atjaunin\u0101\u0161anu.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"CRM ar cilv\u0113ka seju\" src=\"\/wp-content\/uploads\/2019\/11\/b02291268f6923abaec32c6558279725.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Grupu pl\u0101not\u0101js \u2014 faktiski Ganta diagramma, kur var redz\u0113t atbild\u012bgos, izpildes pak\u0101pi, termi\u0146us un citas deta\u013cas.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"CRM ar cilv\u0113ka seju\" src=\"\/wp-content\/uploads\/2019\/11\/7dab95648b901d4398f1ee71847b40cb.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nP\u0101rredzams tr\u012bs ned\u0113\u013cu pl\u0101not\u0101js \u2014 komandas noslogojuma p\u0101rskats tr\u012bs ned\u0113\u013cu uz priek\u0161u.<\/p>\n<p><img decoding=\"async\" alt=\"CRM ar cilv\u0113ka seju\" src=\"\/wp-content\/uploads\/2019\/11\/29415e8d2b5841397f2845ef2b19cb62.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\nVizualiz\u0113ts dienas pl\u0101ns katram darbiniekam, iesp\u0113jams tie\u0161i p\u0101riet no pl\u0101not\u0101jiem.<\/i><\/p>\n<p>Darbinieki inform\u0101cijas apmai\u0146ai, uzdevumu dele\u0123\u0113\u0161anai un kop\u012bgai darbu veik\u0161anai pie projekte izmanto vienotu CRM sist\u0113mas vidi, t\u0101d\u0113j\u0101di iek\u0161\u0113j\u0101s attiec\u012bbas k\u013c\u016bst produkt\u012bv\u0101kas. Komandas centieni tiek apvienoti CRM k\u0101 klientu attiec\u012bbu p\u0101rvald\u012bbas l\u012bdzeklis, un \u0161\u0101ds pieeja rada siner\u0123isku efektu, ko nav iesp\u0113jams pan\u0101kt standarta san\u0101ksm\u0113s, piepras\u012bjumos un diskusij\u0101s.<\/p>\n<h4>Atbild\u012bgie nepaz\u016bd.<\/h4>\n<p>\nDro\u0161i vien visnepat\u012bkam\u0101kais komand\u0101 str\u0101d\u0101jot ir mekl\u0113t vain\u012bgo, ja k\u0101ds biznesa process noplok vai aizkav\u0113jas. Darbinieki s\u0101k novelt vainu uz citiem, cen\u0161oties izsist sevi un aps\u016bdz\u0113t kol\u0113\u0123i, izpludinot procesu kolekt\u012bv\u0101 atbild\u012bb\u0101. CRM risina ar\u012b \u0161o probl\u0113mu: biznesa procesi ar vizu\u0101lo konstruktoru, pilnu darb\u012bbu protokol\u0113\u0161anu, laika termi\u0146u kontroli un interakt\u012bviem parametriem \u013cauj risin\u0101t darbinieku atbild\u012bbas un darb\u012bbas caursp\u012bd\u012bguma probl\u0113mu sakn\u0113. Process tiek protokol\u0113ts, un vienm\u0113r var redz\u0113t, pie k\u0101 notikusi aizkav\u0113\u0161an\u0101s vai apst\u0101\u0161an\u0101s.\u00a0<\/p>\n<p>T\u0101p\u0113c nevajag baid\u012bties no biznesa procesiem, pat maz\u0101s uz\u0146\u0113mumos \u2014 tie b\u016bs noder\u012bgi visur un b\u016btiski ietekm\u0113s k\u0101rt\u012bbu uz\u0146\u0113mum\u0101.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"CRM ar cilv\u0113ka seju\" src=\"\/wp-content\/uploads\/2019\/11\/a2b1b4e013ed550ece1ffcd777fe78e8.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Biznesa procesos RegionSoft CRM \u2014 viegli konstru\u0113jams, viegli p\u0101rvald\u0101ms.<\/i><\/p>\n<h4>Uz\u0146\u0113mums, dod iesp\u0113ju vad\u012bt.<\/h4>\n<p>\nCRM \u013cauj katram darbiniekam justies k\u0101 vad\u012bt\u0101jam biznesa proces\u0101: jo vair\u0101k zin\u0101\u0161anu j\u016bsu darbiniekiem, jo vair\u0101k vi\u0146iem ir pilnvaru un iesp\u0113ju. Aktu\u0101lie dati, sav\u0101kti un apstr\u0101d\u0101ti modern\u0101 CRM, pal\u012bdz risin\u0101t klientu probl\u0113mas eleganti, piem\u0113ram, atsaucoties uz attiec\u012bbu v\u0113sturi, atgrie\u017eoties pie problem\u0101tiskajiem jaut\u0101jumiem, nov\u0113rt\u0113jot klientu ne tikai p\u0113c pa\u0161reiz\u0113j\u0101 dar\u012bjuma, bet ar\u012b attiec\u012bbu v\u0113stures kontekst\u0101. No malas tas izskat\u0101s \u013coti iespaid\u012bgi un pievilc\u012bgi. Es jums to saku k\u0101 klients \u2014 viegli varu noteikt uz\u0146\u0113mumu, kur\u0101 ir laba CRM, p\u0113c komunik\u0101cijas ar mened\u017eeriem \ud83d\ude42 Un, protams, \u0161\u012b iesp\u0113ja \u201evad\u012bt\u201d \u013coti motiv\u0113.\u00a0<\/p>\n<h4>Efekt\u012bva darba metode<\/h4>\n<p>\nKatrs apzin\u012bgs mened\u017eeris, str\u0101d\u0101jot ar CRM, k\u013c\u016bst mazliet par zin\u0101tnieku un eksperiment\u0113t\u0101ju. Programmat\u016bra pal\u012bdz sekot p\u0101rdo\u0161anas procesam, ieg\u016bt un analiz\u0113t datus par dar\u012bjumiem, uz kuru pamata ir iesp\u0113ja izveidot savu inovat\u012bvo komunik\u0101cijas stilu ar klientiem. Attiec\u012bgi var izcelt visprodukt\u012bv\u0101kos uzved\u012bbas mode\u013cus un, tos izmantojot, palielin\u0101t rezult\u0101tu.<\/p>\n<h4>Aizvieto\u0161ana lauk\u0101<\/h4>\n<p>\nJa darbinieks ir neatz\u012bts vai atlaists, p\u0101reja uz citu kol\u0113\u0123i notiek \u0101tri, nododot piek\u013cuvi CRM. Tas iev\u0113rojami samazina riskus gad\u012bjum\u0101, ja notiek \u201eslikta\u201d atlai\u0161ana, darbinieka boikots utt. Pateicoties tam, ka superadministrators var viegli nodot ties\u012bbas, negat\u012bvie procesi kolekt\u012bv\u0101 tiek nom\u0101kti un p\u0101riet priv\u0101taj\u0101 pl\u0101ksn\u0113, netrauc\u0113jot darbu.<\/p>\n<p>CRM ievie\u0161ana vienm\u0113r saist\u0101s ar liel\u0101m cer\u012bb\u0101m. Vad\u012bt\u0101ji, t\u0101pat k\u0101 darbinieki, cer, ka CRM sist\u0113ma palielin\u0101s produktivit\u0101ti, palielin\u0101s p\u0101rdo\u0161anu, atvieglos oper\u0101cijas, ietaup\u012bs l\u012bdzek\u013cus. Viss ir pareizi, jebkura mai\u0146a j\u0101papildina ar gaid\u0101m. Tom\u0113r gaid\u012bt j\u0101s\u0101k ne no CRM, bet no cilv\u0113kiem, kas taj\u0101 str\u0101d\u0101s. Un lab\u0101k negaid\u012bt, bet ieviest un dar\u012bt. Tad CRM sist\u0113ma b\u016bs daudz lab\u0101ka nek\u0101 laimes pakavs. Kuru, starp citu, ar\u012b lab\u0101k piekabin\u0101t pie \u0137epas un ar to str\u0101d\u0101t \u2014 tad b\u016bs gan veiksme, gan nauda! \ud83d\ude42<br \/>\n<br \/>Avots: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/476310\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u00ab\u0412\u043d\u0435\u0434\u0440\u044f\u0435\u043c CRM? \u041d\u0443 \u044f\u0441\u043d\u043e, \u043c\u044b \u043f\u043e\u0434 \u043a\u043e\u043b\u043f\u0430\u043a\u043e\u043c, \u0442\u0435\u043f\u0435\u0440\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0438 \u043e\u0442\u0447\u0451\u0442\u044b\u00bb, \u2014 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u0442\u0430\u043a \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0443\u0441\u043b\u044b\u0448\u0430\u0432 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u043a\u043e\u0440\u043e \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u0435\u0440\u0435\u043c\u0435\u0441\u0442\u0438\u0442\u0441\u044f \u0432 CRM. \u0421\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e CRM \u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0438 \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432. \u042d\u0442\u043e \u043d\u0435 \u0442\u0430\u043a. \u041f\u043e\u0434\u0443\u043c\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u043e \u0432\u044b: \u0437\u0430\u0431\u044b\u0432\u0430\u043b\u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0437\u0430\u0434\u0430\u0447\u0443 \u0438\u043b\u0438 \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043a \u043a\u0430\u043a\u043e\u0439-\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0435 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-52945","post","type-post","status-publish","format-standard","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u00ab\u0412\u043d\u0435\u0434\u0440\u044f\u0435\u043c CRM? 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