{"id":53882,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-11T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/ocherednoj-pervyj-v-mire-superapp"},"modified":"2020-02-18T14:01:49","modified_gmt":"2020-02-18T11:01:49","slug":"ocherednoj-pervyj-v-mire-superapp","status":"publish","type":"post","link":"https:\/\/prohoster.info\/lv\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","title":{"rendered":"V\u0113l viens \"pirmais pasaul\u0113\" SuperApp","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Un atkal visi run\u0101 par \"pirmo Krievij\u0101\" SuperApp, \u0161oreiz no Tinkoff. Nesen bija jubileja vienam no pirmajiem SuperApp \u2014 Maskavas \"valsts pakalpojumiem\", kur var samaks\u0101t par autost\u0101vvietu un soda naud\u0101m, iesniegt komun\u0101lo pakalpojumu skait\u013cus, pierakst\u012bties pie \u0101rsta, apskat\u012bt b\u0113rna m\u0101jasdarbus un atz\u012bmes. Vi\u0146u p\u0113d\u0101s sekoja ar\u012b feder\u0101lie valsts pakalpojumi: v\u0101rda \"super\" pievieno\u0161ana (super-pakalpojumi vai super-apps) autom\u0101tiski paaugstina jebkura pakalpojuma \"kr\u0101\u0161\u0146umu\". Un, lai gan man nav siltu j\u016btu pret superappiem (kombin\u0101cij\u0101m), tom\u0113r m\u016bsdienu digit\u0101lo valsts pakalpojumu iek\u013cau\u0161an\u0101s ir vi\u0146u nopelns.<\/p>\n

Ko m\u0113s \u0161obr\u012bd nov\u0113rojam, SuperApp saules pieaugumu vai norietu? <\/a><\/noindex> <\/p>\n

Pirmaj\u0101 da\u013c\u0101<\/h3>\n

\nInterneta att\u012bst\u012bbas br\u012bd\u012b visi v\u0113l\u0113j\u0101s izveidot megaport\u0101lus \u2014 sveiki, Yahoo! Taj\u0101 br\u012bd\u012b tas bija pareizi. Vi\u0146iem uzrad\u0101s \"\u0161aurie\" pakalpojumi \u2014 mekl\u0113t\u0101ji, interneta veikali un soci\u0101lie t\u012bkli uzvar\u0113ja port\u0101lu monstrus... Un pa\u0161i k\u013cuva par \u0161iem monstru. Viss g\u0101ja labi, l\u012bdz notika revol\u016bcija (paldies St\u012bvam D\u017eobsam) un port\u0101lu monopols s\u0101ka v\u0101jin\u0101ties. Vienk\u0101r\u0161i main\u012bj\u0101s pieeja darbam ar viedt\u0101lru\u0146u saskarni \u2014 telefona logs k\u013cuva par to pa\u0161u \"port\u0101lu\" un ar to pakalpojumu kopumu, kas bija nepiecie\u0161ams lietot\u0101jam. Jums nav nepiecie\u0161ams izmantot Yandex pastu, ja j\u016bs izmantojat tikai t\u0101 mekl\u0113t\u0101ju. Tagad pakalpojumu kopums ir lietot\u0101ja izv\u0113le un lietot\u0146u ra\u017eot\u0101ju konkurence. Kontrole p\u0101rg\u0101ja uz tirgus \u012bpa\u0161niekiem \u2014 Google un Apple. Tas neapmierina \"pakalpojumu\" mil\u017eus \u2014 lietot\u0146u m\u0101rketings k\u013c\u016bst d\u0101rg\u0101ks, kontrole p\u0101r veicin\u0101\u0161anu tiek zaud\u0113ta, lietot\u0101ju vad\u012bba tiek zaud\u0113ta. Un rad\u0101s ideja, pareiz\u0101k sakot, pat divas:<\/p>\n

    \n
  1. \"tirgus tirg\u016b\" <\/li>\n
  2. lietotne \"\u0160veices nazis\".<\/li>\n<\/ol>\n

    <\/p>\n

    Otr\u0101 da\u013ca<\/h3>\n

    \nVai ir iesp\u0113jams izveidot App \"\u0160veices nazis\"? Nu, visticam\u0101k, da\u013c\u0113ji ir iesp\u0113jams. Valsts pakalpojumu piem\u0113rs bija diezgan veiksm\u012bgs, bet laiks iet. Visi citi piem\u0113ri, kurus bie\u017ei min (WeChat, Uber), tom\u0113r nav uzskat\u0101mi par pilnv\u0113rt\u012bgu \"SuperApp\". \u0160\u012bs ir lietotnes, kur\u0101m ir fokuss uz konkr\u0113tu pakalpojumu, pat ne pakalpojumu, bet dz\u012bves jomu. Tas ir k\u0101 aklie aptaustot zilo\u0146u. Vieniem \u2014 tas viss ir \"par komunik\u0101ciju\", citiem \u2014 \"par finans\u0113m\". B\u016btu d\u012bvaini sa\u0146emt atg\u0101din\u0101jumu no balss asistenta Olegam ievietot menstru\u0101lo ciklu Tinkoff lietotn\u0113, pat ja t\u0101 b\u016btu SuperApp.<\/p>\n

    \u0160odienas finan\u0161u organiz\u0101ciju SuperApp palai\u0161ana atg\u0101dina izteicienu \"no r\u012bta nauda \u2014 vakar\u0101 kr\u0113sls vai otr\u0101di\". Kur\u0161 ir svar\u012bg\u0101ks \u2014 e-komercija vai fintech preces vai pakalpojumu pat\u0113ri\u0146a proces\u0101? L\u012bdz nesenam laikam maks\u0101jumu pakalpojumi bija dievs par procesu, prec\u012bz\u0101k sakot, tie bija intelektu\u0101li vad\u0101mi (apmaks\u0101t ar karti, punktiem, elektroniskajiem naudas l\u012bdzek\u013ciem), bet, \u0146emot v\u0113r\u0101 Apple un Google pa\u0161u pakalpojumu palai\u0161anu, bank\u0101m probl\u0113ma k\u013c\u016bst ak\u016bt\u0101ka. <\/p>\n

    Finanses k\u013c\u016bst par \"infrastrukt\u016bru\", t\u0101du pa\u0161u k\u0101 telekomunik\u0101ciju operatori. Pret re\u0101liem ekosist\u0113mu rad\u012bt\u0101jiem \u2014 Google un Apple c\u012bn\u012bties ir nere\u0101li, t\u0101p\u0113c bankas izv\u0113l\u0113j\u0101s par sparinga partneriem \u0146emt \"re\u0101lus konkurentus\". C\u012b\u0146as veidi ir at\u0161\u0137ir\u012bgi. Sberbank nol\u0113ma ieg\u0101d\u0101ties pakalpojumus un veikt to kontroli. Tinkoff pied\u0101v\u0101 tirgus konceptu\/SuperApp. Yandexam bija savs ce\u013c\u0161 SuperApp rad\u012b\u0161an\u0101 \u2014 \"pa\u0161i\" izveidosim. <\/p>\n

    Interesanti redz\u0113t poz\u012bciju transform\u0101ciju \u0161aj\u0101 ce\u013c\u0101 starp Yandex un Sberbank. Ja Sber balst\u012bj\u0101s uz to, ka \"ieg\u0101d\u0101simies\", jo galvenais resurss ir \"nauda\", tad Yandex, kas, glu\u017ei pret\u0113ji, ir \"rokas\", nol\u0113ma dar\u012bt visu pats. Rezult\u0101t\u0101 gan viena, gan otra puse ir piedz\u012bvojusi transform\u0101ciju. Sber vairs ne tikai ieg\u0101d\u0101jas, bet ar\u012b pa\u0161i veido, bet Yandex, glu\u017ei pret\u0113ji, ir s\u0101cis ieg\u0101d\u0101ties projektus. Jaut\u0101jums ir kuram resursi beigsies \u0101tr\u0101k \u2014 nauda Sber vai \"roka\" Yandex. <\/p>\n

    \u0160aj\u0101 izdz\u012bvo\u0161anas strat\u0113\u0123ij\u0101 Tinkoff, kas ir \"pietic\u012bg\u0101ks\" gan naudas, gan \"roku\" zi\u0146\u0101, ir sare\u017e\u0123\u012bt\u0101 poz\u012bcij\u0101. Rezult\u0101t\u0101 Tinkoff liek uzsvaru uz \"rekl\u0101mu\" un savu z\u012bmolu. Bet ir \u013coti liels jaut\u0101jums \u2014 vai tagad izdosies uz \u0161\u012b peln\u012bt vai tas ir m\u0113\u0123in\u0101jums sevi p\u0101rdot d\u0101rg\u0101k pirms aizie\u0161anas.<\/p>\n

    Tre\u0161\u0101 da\u013ca. Nosl\u0113dzo\u0161\u0101<\/h3>\n

    \nSuperAppi \u2014 vai tas ir strupce\u013c\u0161? Paties\u012bba ir t\u0101da, ka vissvar\u012bg\u0101k\u0101 izmai\u0146a pakalpojumu pat\u0113ri\u0146a veid\u0101 bija revol\u016bcija, kas saist\u012bta ar mijiedarb\u012bbu ar viedt\u0101lruni. Un \u013coti l\u012bdz\u012bgi \u0161\u0137iet, ka revol\u016bcija atkal tuvojas. Siri, Google, Alise \u2014 \u0161ie ir n\u0101kotnes t\u0113li, kas nor\u0101da, k\u0101 notiks mijiedarb\u012bba. Ja paskat\u0101mies uz izmai\u0146\u0101m, ko \u0161ogad demonstr\u0113ja Apple (SiriKit) izstr\u0101d\u0101t\u0101jiem, var saprast, k\u0101 n\u0101kotn\u0113 main\u012bsies pati saskarnes izmanto\u0161ana \u2014 balss asistents, \u0101tr\u0101s pogas un lietot\u0146u elementi mijiedarb\u012bbas proces\u0101. Iesp\u0113jams, tas k\u013c\u016bs par patieso pirmo SuperApp. Dr\u012bz redz\u0113sim...
    \n
    Avots:     habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    \u0418 \u0441\u043d\u043e\u0432\u0430 \u0432\u0441\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u044e\u0442 \u00ab\u043f\u0435\u0440\u0432\u044b\u0439 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438\u00bb SuperApp, \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437 \u043e\u0442 \u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444. \u041d\u0430 \u0434\u043d\u044f\u0445 \u0431\u044b\u043b \u044e\u0431\u0438\u043b\u0435\u0439 \u0443 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 SuperApp-\u043e\u0432 \u2014 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u00ab\u0433\u043e\u0441\u0443\u0441\u043b\u0443\u0433\u0438 \u041c\u043e\u0441\u043a\u0432\u044b\u00bb, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u043f\u0430\u0440\u043a\u043e\u0432\u043a\u0443 \u0438 \u0448\u0442\u0440\u0430\u0444\u044b, \u0441\u0434\u0430\u0442\u044c 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[…]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-53882","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n","aioseo_head_json":{"title":"\ud83e\udd47V\u0113l viens \u00abpirmais pasaul\u0113\u00bb SuperApp | ProHoster","description":"Un atkal visi run\u0101 par \u00abpirmo Krievij\u0101\u00bb SuperApp, \u0161oreiz no Tinkoff.","canonical_url":"https:\/\/prohoster.info\/lv\/blog\/news\/ocherednoj-pervyj-v-mire-superapp","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":null,"og:locale":"lv_LV","og:site_name":"ProHoster | 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