{"id":55585,"date":"2020-01-23T00:00:00","date_gmt":"2020-01-22T21:00:00","guid":{"rendered":"https:\/\/prohoster.info\/blog\/blog_prohoster\/crm-2020"},"modified":"2020-02-18T14:03:43","modified_gmt":"2020-02-18T11:03:43","slug":"crm-2020","status":"publish","type":"post","link":"https:\/\/prohoster.info\/lv\/blog\/news\/crm-2020","title":{"rendered":"CRM 2020","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>ITsf\u0113ra ir neatz\u012bta lieta, un prognozes \u0161eit ir t\u0101das pa\u0161as k\u0101 laikapst\u0101k\u013ciem pag\u0101ju\u0161aj\u0101 vasar\u0101 \u2014 tu tom\u0113r sasalsi. Vai ar\u012b izg\u0101zies. Vai saules d\u016briens tev tr\u0101p\u012bs. Tom\u0113r prognozes par 2019. gadu, k\u0101 laiks par\u0101d\u012bja, izn\u0101ca diezgan labas, t\u0101p\u0113c nol\u0113m\u0101m past\u0101st\u012bt par CRM tendenc\u0113m 2020. gad\u0101, k\u0101 m\u0113s t\u0101s redzam mazajam un vid\u0113jam biznesam. Mums izn\u0101ca pavisam nesymboliski 11, un kas gan ir simbolisms un pravietojums in\u017eeniera darb\u0101? Viss, ko m\u0113s iek\u013caujam tendenc\u0113s p\u0113c m\u016bsu komandas versijas, ir balst\u012bts uz 14 gadu pieredzi CRM tirg\u016b, pa\u0161reiz\u0113jiem notikumiem nozar\u0113 un m\u016bsu klientu piepras\u012bjumu. Kopum\u0101, m\u0113s atbildam par prognoz\u0113m.<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/485028\/\"><img decoding=\"async\" alt=\"CRM 2020\" src=\"\/wp-content\/uploads\/2020\/01\/d305488767c4dceb65fea529f76c7dd5.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><br \/>\n<i>\u0160aj\u0101 ziem\u0101 laika apst\u0101k\u013cus var noteikt tikai t\u0101 \ud83d\ude41<\/i><br \/>\n<noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><br \/>\nSvar\u012bgi! Prognoze attiecas uz Krievijas tirgu un uz\u0146\u0113mumu automatiz\u0101ciju Krievij\u0101 un NVS, rietumu tirgos un ASV ir piln\u012bgi citas tendences, un, protams, \u0161obr\u012bd ir cits izk\u0101rtojums.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"CRM 2020\" src=\"\/wp-content\/uploads\/2020\/01\/272838d8bf05319dcb324968802e6d45.jpg\" style=\"display:block;margin: 0 auto;\" \/><br \/>\n<i>Pa\u0161reiz\u0113jie CRM intere\u0161u kritumi ir tikai sv\u0113tku laik\u0101, 2018. \u2014 2019. gads, Krievija + NVS, Yandex<\/i><\/p>\n<h2>CRM piln\u012bb\u0101 izies \u0101rpus p\u0101rdo\u0161anas jomas<\/h2>\n<p>\nCRM sist\u0113mu izstr\u0101d\u0101t\u0101ji turpina veidot m\u0101rketingu, pamatojoties uz t\u0101d\u0101m fr\u0101z\u0113m k\u0101 \u2018CRM ievie\u0161ana \u2014 tas ir +50% pie p\u0101rdo\u0161anas\u2019, jo lietot\u0101ju apzi\u0146\u0101 ir iecement\u0113jies raksturs sagaid\u012bt p\u0101rdo\u0161anas pieaugumu no CRM sist\u0113mas. Tom\u0113r \u0161is ir novecojis uzskats par CRM: liel\u0101k\u0101 da\u013ca sist\u0113mu jau sen ir k\u013cuvu\u0161as par univers\u0101l\u0101m biznesa automatiz\u0101cijas risin\u0101jumiem, s\u0101kot no sekret\u0101ra l\u012bdz \u0123ener\u0101ldirektoram, ieskaitot lo\u0123istikas, ra\u017eo\u0161anas, m\u0101rketinga un p\u0101rdo\u0161anas speci\u0101listus.\u00a0<\/p>\n<p>Tagad ir visas priek\u0161noteikumi, lai bizness apzin\u0101tos visu funkcion\u0101lo jaudu <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">CRM sist\u0113mas<\/a><\/noindex>. Ir da\u017ei punkti, ko v\u0113l\u0113tos \u2018izspiest\u2019 2020. gad\u0101 un nostiprin\u0101t CRM sist\u0113mu lietot\u0101ju apzi\u0146\u0101.<\/p>\n<ul>\n<li>Uz\u0146\u0113mumu procesus ir nepiecie\u0161ams automatiz\u0113t ikvien\u0101 uz\u0146\u0113mum\u0101, neatkar\u012bgi no nozares un lieluma. Automatiz\u0101cija rut\u012bnas darbu un skaidra posmu un atbild\u012bgu personu sadale ietaupa uz\u0146\u0113muma l\u012bdzek\u013cus un atbr\u012bvo darbasp\u0113ka resursus (kuriem, starp citu, nevajadz\u0113tu samazin\u0101t, bet efekt\u012bvi izmantot).\n<\/li>\n<li>CRM sist\u0113mai j\u0101b\u016bt individu\u0101l\u0101s un kolekt\u012bv\u0101s pl\u0101no\u0161anas centram, lai vad\u012bba un kol\u0113\u0123i var\u0113tu kontrol\u0113t laiku kolekt\u012bv\u0101. Un ticiet man, pl\u0101not\u0101ji da\u017eu CRM sist\u0113mu ietvaros ir daudz lab\u0101ki nek\u0101 visiem m\u012b\u013cais Google kalend\u0101rs (un dro\u0161\u0101k!).\n<\/li>\n<li>CRM j\u0101uzskata nevis par p\u0101rdo\u0161anas r\u012bku, bet gan par dro\u0161\u012bbas r\u012bku, jo tie\u0161i taj\u0101 tiek glab\u0101tas zi\u0146as par visiem klientiem (klientu datu b\u0101ze), dar\u012bjumiem un liel\u0101ko da\u013cu dar\u012bjumu. Nav mazsvar\u012bga ar\u012b piek\u013cuves ties\u012bbu pie\u0161\u0137ir\u0161ana katram darbiniekam (ko reti izmanto, bet velti). Jums nav j\u0101veic raganu med\u012bbas un j\u0101p\u0101rbauda katrs darbinieks \u2014 pietiek ar dro\u0161\u012bbas pas\u0101kumu iestat\u012b\u0161anu vienai CRM sist\u0113mai, un uz\u0146\u0113muma vad\u012bt\u0101js gul\u0113s nedaudz mier\u012bg\u0101k.\n<\/li>\n<\/ul>\n<p>\nM\u0113\u0123iniet uz CRM paskat\u012bties pla\u0161\u0101k. Starp citu, j\u016bs varat lejupiel\u0101d\u0113t rokasgr\u0101matu m\u016bsu <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> un redz\u0113t, ko sp\u0113j atsevi\u0161\u0137a sist\u0113ma \u2014 gandr\u012bz 400 lapas sist\u0113mas iesp\u0113ju apraksta t\u0101lu ne tikai par p\u0101rdo\u0161anu (<noindex><a rel=\"nofollow\" href=\"http:\/\/bit.ly\/2ONW3Nv\">tie\u0161a saite uz lejupiel\u0101di bez v\u012brusiem un citiem atkritumiem<\/a><\/noindex>). L\u012bdz 2020. gadam m\u0113s cent\u0101mies izveidot sist\u0113mu ar vis\u0101m svar\u012bg\u0101kaj\u0101m un, kas ir svar\u012bgi, lietotaj\u0101m biznesa funkcij\u0101m bez AI un pulsa sensoru. M\u0113s \u2014 par biznesu.<\/p>\n<h2>Mazu uz\u0146\u0113mumu sagaida omnikan\u0101lums.<\/h2>\n<p>\nVisiem 3-5 gadiem atpaka\u013c galvenie sazi\u0146as kan\u0101li starp uz\u0146\u0113mumiem un klientiem bija telefons (IP telefonija) un e-pasts. \u0160odien situ\u0101cija ir cit\u0101da: klienti un vietnes apmekl\u0113t\u0101ji var n\u0101kt no t\u012bmek\u013ca \u010data, Telegram, Yandex \u010data un soci\u0101lajiem t\u012bkliem (\u012bpa\u0161i aktu\u0101li B2C). CRM sist\u0113mas k\u0101 galven\u0101 programmat\u016bra komercdarb\u012bb\u0101 uzdevums ir: apkopot, apstr\u0101d\u0101t un saglab\u0101t inform\u0101ciju par visiem noz\u012bm\u012bgajiem dialogiem. To var izdar\u012bt atsevi\u0161\u0137i katram kan\u0101lam, vai, piem\u0113ram, apkopo visus datus e-past\u0101 un vietnes \u010dat\u0101, un p\u0113c tam integr\u0113t tos CRM. \u0160\u0101ds risin\u0101jums ir optim\u0101ls no dro\u0161\u012bbas un datu organiz\u0113\u0161anas viedok\u013ca: maz\u0101k \u0101r\u0113ju piesl\u0113gumu, zem\u0101ks nerakstur\u012bgu uzlau\u0161anas risks un iek\u013c\u016b\u0161ana sist\u0113m\u0101.<\/p>\n<p>Omnikan\u0101lums att\u012bst\u012bsies t\u0101l\u0101k, lai klients var\u0113tu sazin\u0101ties tie\u0161i t\u0101, k\u0101 vi\u0146am ir \u0113rti, nevis t\u0101, k\u0101 to nosaka j\u016bsu programmat\u016bra. K\u0101p\u0113c jums ir izdev\u012bgi par to padom\u0101t?<\/p>\n<ul>\n<li>J\u016bs nepazaud\u0113siet nevienu klientu un ieinteres\u0113tu vietnes apmekl\u0113t\u0101ju.\n<\/li>\n<li>Jums b\u016bs vair\u0101k datu pirmaj\u0101 posm\u0101.\n<\/li>\n<li>Jums atveras rekl\u0101mas iesp\u0113jas, kas m\u0113r\u0137\u0113tas uz sazi\u0146as kan\u0101lu (tom\u0113r tas ir diezgan ap\u0161aub\u0101ms rekl\u0101mas zi\u0146ojumu veids, t\u0101p\u0113c nov\u0113rt\u0113jiet, cik aktu\u0101li un \u0113tiski jums ir \"skriet\" aiz klienta faktiski vi\u0146a person\u012bgaj\u0101 telp\u0101).\n<\/li>\n<li>Jums b\u016bs viegli atrast kop\u012bgu valodu ar lietot\u0101jiem, kuri izvair\u0101s no zvaniem un mutiskas sazi\u0146as ar p\u0101rdev\u0113jiem, in\u017eenieriem un atbalsta dienestu. Turkl\u0101t, sarakstes proces\u0101 uz\u0146\u0113muma mened\u017eeriem ir vair\u0101k laika p\u0101rdom\u0101t savu dialoga da\u013cu, kas b\u016btiski uzlabo sniegt\u0101s inform\u0101cijas kvalit\u0101ti.\n<\/li>\n<\/ul>\n<p><\/p>\n<h2>Anal\u012btika \u2014 maza biznesa rok\u0101s<\/h2>\n<p>\n\u0160im trendam ir daudz gadu, tas past\u0101v kop\u0161 pa\u0161\u0101m pirmaj\u0101m CRM sist\u0113m\u0101m, ta\u010du mazais bizness tikai tagad s\u0101k piev\u0113rsties anal\u012btikai. \u0160\u0101da nokav\u0113jusies pievieno\u0161an\u0101s trendam ir saist\u012bta ar diviem faktoriem: 1) bizness nevajadz\u0113ja anal\u012btiku un izvirz\u012bja galveno m\u0113r\u0137i \u2014 p\u0101rdot; 2) nebija masu biznesa kult\u016bras datu izmanto\u0161anai. Situ\u0101cija main\u012bj\u0101s: 1) necenojam\u0101 konkurences apst\u0101k\u013cos dzi\u013ca katra klienta izpratne patiesi bag\u0101tina; 2) anal\u012btika non\u0101ca mazaj\u0101 biznes\u0101 ar Yandex.Metrics un Google.Analytics \u2014 \u0161ie digit\u0101lie dati lika mazajiem uz\u0146\u0113mumiem dom\u0101t par r\u0101d\u012bt\u0101jiem, analiz\u0113t un main\u012bties. Tom\u0113r, diem\u017e\u0113l, tas joproj\u0101m nav realit\u0101te, bet tikai trends, un 2020. gads turpin\u0101sies.<\/p>\n<p>Pareizi ieviesta CRM ir ide\u0101la zin\u0101\u0161anu b\u0101ze par katru klientu, un t\u0101 sniedz milz\u012bgas iesp\u0113jas iespaid\u012bgam servisa un p\u0113cp\u0101rdo\u0161anas atbalstam. Tas ir nauda. Ac\u012bmredzami, ka 2020. gads neb\u016bs kluss un mier\u012bgs ekonomisk\u0101s konjunkt\u016bras zi\u0146\u0101, t\u0101d\u0113j\u0101di c\u012b\u0146a par katru klientu saasin\u0101sies. Vai v\u0113laties izdz\u012bvot? Izmantojiet anal\u012btiku sav\u0101 CRM sist\u0113m\u0101, rezult\u0101ts b\u016bs diezgan \u0101trs un priec\u012bgs. Pat ja j\u016bs neizveidosiet super anal\u012btikas sist\u0113mas, bet vienk\u0101r\u0161i str\u0101d\u0101siet ar skait\u013ciem un izdar\u012bsit secin\u0101jumus.<\/p>\n<h2>Kompleks\u0101s pakalpojumu snieg\u0161anas iesp\u0113jas pieaugs \u2014 diem\u017e\u0113l<\/h2>\n<p>\nTeik\u0161u god\u012bgi \u2014 mums \u0161is trends nepat\u012bk, bet tas nesen ir radies un tikai pieaugs. \u0160odien par\u0101d\u0101s CRM sist\u0113mu agregatori, kas vienk\u0101r\u0161i p\u0101rdod, hostinga pakalpojumu sniedz\u0113ji akt\u012bvi pied\u0101v\u0101 ne tikai hostingu, bet ar\u012b VDS ar CRM, 1C, biroju uz ku\u0123a. Parast\u0101 mened\u017eera, vad\u012bt\u0101ja un gr\u0101matve\u017ea skat\u012bjum\u0101 \u2014 tas ir lieliski: \u0101tri uzs\u0101kt, nav nek\u0101du ITC l\u012bgumu, maks\u0101jumi neveido pamatkapit\u0101la izmaksas, visu dara k\u0101di \u0101r\u0113jie administratori, nek\u0101du stresu. Un galvenais, izdev\u012bgi un j\u0101str\u0101d\u0101 tikai ar vienu uz\u0146\u0113mumu. Tas ir dr\u016bms trends \u2014 un \u0161eit ir iemesli.<\/p>\n<ul>\n<li>Riski nav sadal\u012bti: tehnisku vai komerci\u0101lu probl\u0113mu gad\u012bjum\u0101 ar hostingu j\u016bs pazaud\u0113siet visu uzreiz un nodro\u0161in\u0101siet d\u012bkst\u0101vi, kas praktiski nav atkar\u012bga no jums.\n<\/li>\n<li>Sist\u0113m\u0101s, kas iepriek\u0161 instal\u0113tas att\u0101lin\u0101tajos serveros, bie\u017ei ir ierobe\u017eojumi konfigur\u0101cijas, iestat\u012bjumu, papla\u0161in\u0101\u0161anas utt. izmai\u0146\u0101m.\n<\/li>\n<li>Abon\u0113\u0161anas maksa par \u0161\u0101d\u0101m pakalpojumiem (un tas vienm\u0113r ir abon\u0113\u0161anas maksas) kop\u0101 \u013coti \u0101tri p\u0101rsniegs programmat\u016bras licen\u010du (CRM vai 1C) ieg\u0101des izmaksas, \u012bpa\u0161umties\u012bbu cena b\u016bs diezgan j\u016btama, \u012bpa\u0161i mazai uz\u0146\u0113mumam.\n<\/li>\n<li>J\u016bs nekad nevar\u0113siet b\u016bt p\u0101rliecin\u0101ti par savu datu dro\u0161\u012bbu un aktu\u0101lo rezerves kopiju pieejam\u012bbu \u2014 nevajag izsl\u0113gt nevienu uzbrukuma faktu vai cilv\u0113ka faktoru.\n<\/li>\n<\/ul>\n<p>\nEsiet uzman\u012bgi, izv\u0113loties \u0161\u0101dus pakalpojumus.<\/p>\n<h2>Mikro CRM \u2014 ne visiem, bet vajag<\/h2>\n<p>\nCRM sist\u0113mas k\u013c\u016bst sare\u017e\u0123\u012bt\u0101kas, k\u013c\u016bst par univers\u0101l\u0101m. M\u0113s veicam nep\u0101rtrauktu un akt\u012bvu izstr\u0101di <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/\">RegionSoft CRM<\/a><\/noindex> daudzu gadu garum\u0101 un t\u0101s piem\u0113ra redzam \u0161o izaugsmi. T\u0101p\u0113c bija j\u0101sadala izdevumi un katram biznesam j\u0101nodro\u0161ina sava varianta pied\u0101v\u0101jums (lai gan visiem \u012bpa\u0161i patika <noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/loader.php?src=crm_redactions\">RegionSoft CRM Professional<\/a><\/noindex>). Tom\u0113r ir uz\u0146\u0113mumi, kuriem pat bazisk\u0101s CRM sist\u0113mas no tirgus neder. Vi\u0146iem vajag tikai to, lai re\u0123istr\u0113tu klienta vienreiz\u0113ju piepras\u012bjumu, apzvan\u012btu, \"nop\u0101rdotu\" un pabeigtu dar\u012bjumu. Tas ir mikro un mazais bizness, kas v\u0113l nav gatavs maks\u0101t par anal\u012btiku, pirmajiem so\u013ciem, sare\u017e\u0123\u012bt\u0101m dar\u012bjumu form\u0101m, biznesa procesiem un visu p\u0101r\u0113jo.\u00a0<\/p>\n<p>\u0160\u0101d\u0101m komp\u0101nij\u0101m nepiecie\u0161amas mikro CRM \u2014 pavisam vienk\u0101r\u0161i m\u0101ko\u0146risin\u0101jumi, kas sp\u0113j risin\u0101t pamatprobl\u0113mas biznes\u0101 bez sare\u017e\u0123\u012btas ievie\u0161anas, apm\u0101c\u012bbas un labpr\u0101t v\u0113lami l\u0113ti. T\u0101d\u0113\u013c bizness mekl\u0113 vienk\u0101r\u0161as CRM. Agr\u0101k m\u0113s nepaman\u012bj\u0101m \u0161o vajadz\u012bbu, jo cie\u0161i str\u0101d\u0101j\u0101m ar funkcion\u0101li jaud\u012bg\u0101m CRM. Atkl\u0101jums bija, kad m\u0113s laid\u0101m klaj\u0101 m\u016bsu <noindex><a rel=\"nofollow\" href=\"https:\/\/www.zedline.ru\/\">vienk\u0101r\u0161o bi\u013ce\u0161u sist\u0113mu ZEDLine Support<\/a><\/noindex>: klienti izr\u0101d\u012bja interesi tie\u0161i par to k\u0101 \u013coti vienk\u0101r\u0161u CRM (dar\u012bjums k\u0101 piepras\u012bjums, telefonija, darbu izmaksas, statusi \u2014 \u0161\u012bs lietas maz\u0101 un mikro biznesa klientiem ir piln\u012bgi pietiekami).\u00a0<\/p>\n<p>Tas ir labs virziens: no t\u0101das \"mazas\" automatiz\u0101cijas bizness agri vai v\u0113lu p\u0101ries uz liel\u0101ku un var\u0113s ieg\u016bt no t\u0101s to pa\u0161u, ko liel\u0101kas komp\u0101nijas, t\u0101d\u0113j\u0101di augot, balstoties uz anal\u012btiku, str\u0101d\u0101jot ar KPI, vadot biznesa procesos. Viens no lab\u0101kajiem trendiem, ko esam paman\u012bju\u0161i.\u00a0<\/p>\n<h2>Low code \u2014 slazds vad\u012bt\u0101jiem<\/h2>\n<p>\n2019. gad\u0101 CRM pasaul\u0113 atgriez\u0101s j\u0113dziens low code. Princip\u0101, t\u0101s ir t\u0101s pa\u0161as platformas, kas bija agr\u0101k, bet beidzot t\u0101s ieguva skaistu m\u0101rketinga nosaukumu. Procesu dizainers ar BPMN atbalstu? \u2014 J\u0101, tas ir low code! Vizu\u0101lais UI redaktors? \u2014 Low code. Kopum\u0101, vizu\u0101lais biznesa procesu editors m\u016bsu RegionSoft CRM vai anketas iestat\u012b\u0161ana bi\u013ce\u0161u sist\u0113m\u0101 ZEDLine Support \u2014 tas viss ir low code. Starp citu, ir v\u0113l viens \u0161\u012b termina sinon\u012bms \u2014 NO-code.<\/p>\n<p>Es esmu p\u0101rliecin\u0101ts, ka 2020. gad\u0101 \u0161o t\u0113mu turpin\u0101s att\u012bst\u012bt. Starp citu, ja j\u016bs gad\u012bjum\u0101 v\u0113laties redz\u0113t \u012bstu low-code, apskatiet platformu Pega BPM, reiz\u0113 nov\u0113rt\u0113jiet t\u0101s cenu un nov\u0113rt\u0113jiet, vai j\u016bsu darbinieki sp\u0113s tikt gal\u0101 ar \u0161o low code. Viet\u0101m ir viegl\u0101k iem\u0101c\u012bties programm\u0113\u0161anas valodu \ud83d\ude42\u00a0<\/p>\n<p>Low code att\u012bst\u012bba noz\u012bm\u0113 iesp\u0113ju main\u012bt inform\u0101cijas sist\u0113mu klienta pus\u0113 bez darba procesa p\u0101rtraukuma, neizmantojot programmat\u016bras kodu (caur vizu\u0101lo \"izstr\u0101di\"). Vienk\u0101r\u0161\u0101k sakot, tas ir t\u0101 st\u0101sts, kad p\u0101rdev\u0113js p\u0101rdod CRM\/ERP, motiv\u0113jot: \"vad\u012bt\u0101ji var pa\u0161p\u0101rvald\u012bt sist\u0113mu bez programm\u0113\u0161anas prasm\u0113m\". Bet vai j\u016bs BPMN m\u0113\u0123in\u0101j\u0101t uzb\u016bv\u0113t kaut ko sare\u017e\u0123\u012bt\u0101ku par line\u0101ru procesu? Vai UML diagrammas jums pat\u012bk? Nu, pat ne katrs IT speci\u0101lists mor\u0101li ir gatavs ar to \u0146emties, nemaz nerun\u0101jot par parastajiem vad\u012bt\u0101jiem, kam programmat\u016bra start\u0113jas \"nospie\u017eot uz <i>pentagramm\u012btes<\/i> 1C\u00bb.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>K\u0101p\u0113c low code \u2014 tas nav tas trends, kas jums nepiecie\u0161ams?<\/p>\n<ul>\n<li>Lai tiktu gal\u0101 ar low code konfigur\u0101ciju, vad\u012bt\u0101jam ir j\u0101zina vismaz lo\u0123ika (k\u0101 t\u0113ma, nevis k\u0101 dom\u0101\u0161anas veids) un j\u0101p\u0101rvalda procesu p\u0101rvald\u012bba. Vienk\u0101r\u0161i sakot, low code izstr\u0101d\u0101t\u0101jam ir j\u0101dom\u0101 tie\u0161i k\u0101 izstr\u0101d\u0101t\u0101jam. Pret\u0113j\u0101 gad\u012bjum\u0101 b\u016bs nepiecie\u0161ams daudz laika, lai pie\u013cautu k\u013c\u016bdas un apg\u016btu \u0161o b\u016bv\u0113t\u0101ju.\n<\/li>\n<li>Jums b\u016bs par maz \"sast\u0101d\u012bt\" biznesa procesu, zi\u0146ojumu vai modu\u013ca \u2014 svar\u012bgi ir pareizi to iek\u013caut sist\u0113mas lo\u0123ik\u0101, kuru j\u016bs piel\u0101gojat.\n<\/li>\n<li>Ar augstu varb\u016bt\u012bbu j\u016bs non\u0101ksiet pie maksas tehnisk\u0101s atbalsta no pieg\u0101d\u0101t\u0101ja, jo jums rad\u012bsies jaut\u0101jumi par darbu ar low code platformu, un vi\u0146\u0161 ar prieku uz tiem atbild\u0113s \u2014 par papildu maksu.\u00a0\n<\/li>\n<li>J\u016bsu darbinieki t\u0113r\u0113s darba laiku, m\u0101coties platformu un paties\u012bb\u0101 \"low code izstr\u0101di\", un \u0161is laiks tiks izt\u0113r\u0113ts pamata uzdevumu r\u0113\u0137ina. Lab\u0101k ir t\u0113r\u0113t naudu uz pieg\u0101d\u0101t\u0101ja uzlabojumiem un nenov\u0113rst darbiniekus no vi\u0146u amata pien\u0101kumiem. Pat ja j\u016bs stingri esat nol\u0113mu\u0161i p\u0101riet uz low code platformu, lab\u0101kais risin\u0101jums b\u016bs pie\u0146emt darb\u0101 vai norakst\u012bt uz darbu ar to atsevi\u0161\u0137u cilv\u0113ku.\n<\/li>\n<li>Low code platforma ir nekas cits k\u0101 b\u016bv\u0113t\u0101js, kuram ir ierobe\u017eots bloku, deta\u013cu, rite\u0146u un cilv\u0113ku kl\u0101sts. Ja j\u016bs v\u0113l\u0113sieties izveidot princip\u0101 jaunu funkciju, kas nepiecie\u0161ama j\u016bsu biznesa pras\u012bb\u0101m, jums b\u016bs nepiecie\u0161ams rakst\u012bt \u012bstu kodu (un, visticam\u0101k, griezties pie pieg\u0101d\u0101t\u0101ja).\u00a0\n<\/li>\n<li>Platform\u0101m ir daudzas ierobe\u017eojumi attiec\u012bb\u0101 uz integr\u0101cij\u0101m, API, darbu ar pastu utt. Jums n\u0101ksies risin\u0101t \u0161os uzdevumus \u0101rpus low code iesp\u0113j\u0101m.\n<\/li>\n<\/ul>\n<p>\nEs neizsl\u0113dzu, ka low code platformas ar noteiktu m\u0101rketinga piegar\u0161u var izr\u0101d\u012bties ilgsto\u0161s trends uz\u0146\u0113mumu CRM, bet cer\u0113t uz tiem k\u0101 uz supernovu vai panaceju vis\u0101m probl\u0113m\u0101m noteikti nevajadz\u0113tu. Visticam\u0101k, t\u0101s b\u016bs izdev\u012bgas liel\u0101k\u0101m mazo projektu bez m\u0113rogo\u0161anas un sare\u017e\u0123\u012bt\u0101m biznesa pras\u012bb\u0101m vai, ja skat\u0101mies uz d\u0101rg\u0101m sist\u0113m\u0101m, uz\u0146\u0113mumiem, kam ir l\u012bdzek\u013ci, lai izceltu savus izstr\u0101d\u0101t\u0101jus (b\u016bv\u0113t\u0101jus) low code platformai.<\/p>\n<h2>Neraudi, Alisa, tavs laiks v\u0113l nav pien\u0101cis<\/h2>\n<p>\nM\u0113s sav\u0101 2019. gada prognoz\u0113 pie\u0146\u0113m\u0101m, ka runas tehnolo\u0123ijas iek\u013c\u016bs CRM sist\u0113m\u0101s, ta\u010du ar t\u0101du fr\u0101zi: \u00abAlisa, zvani Sergejam Mihailovam no SIA \u201eIstok\u201d\u00bb. Prognoze piepild\u012bj\u0101s slikt\u0101kaj\u0101 veid\u0101: runas pal\u012bgi patie\u0161\u0101m ir non\u0101ku\u0161i m\u016bsu CRM sist\u0113m\u0101s, bet pagaid\u0101m vi\u0146i var tikai izveidot uzdevumus \u2014 tas ir daudz maz\u0101k intelektu\u0101ls uzdevums nek\u0101 zvan\u012b\u0161ana ar balsi. M\u0113s joproj\u0101m paliekam pie sava viedok\u013ca: pa\u0161laik balss pal\u012bgs CRM sist\u0113m\u0101 ir vair\u0101k m\u0101rketinga triks un rota\u013c\u012bgums, biznesa v\u0113rt\u012bbas horizonts nav saskat\u0101ms.\u00a0\u00a0<\/p>\n<h2>Funkcijas par funkcij\u0101m palielin\u0101s CRM izmaksas.<\/h2>\n<p>\nTirdzniec\u012bbas vid\u0113 IT uz\u0146\u0113mumu vid\u016b var sastapt j\u0113dzienu biznesa funkcija (noder\u012bga funkcionalit\u0101te, kas non\u0101k izlai\u0161an\u0101) un produktu funkcija (nevis \u012bsti nepiecie\u0161ama lieta, kas viegli tiek pied\u0101v\u0101ta auditorijai preses rel\u012b\u017eu un zi\u0146u veid\u0101 no specializ\u0113t\u0101m vietn\u0113m). Piem\u0113ram, biznesa procesu veidot\u0101js vai pl\u0101not\u0101js \u2014 t\u0101 ir svar\u012bga biznesa funkcija, savuk\u0101rt pulss m\u0113r\u012bt\u0101js vai so\u013cu skait\u012bt\u0101js mobilaj\u0101 CRM versij\u0101 \u2014 produkta funkcija. Noteiktos apst\u0101k\u013cos t\u0101 var k\u013c\u016bt par funkciju AI, VR vai sp\u0113\u013cu elementiem \u2014 ja tie nav piem\u0113rojami m\u0113r\u0137a klientu biznesam. Diem\u017e\u0113l 2018.-2019. gad\u0101 notika burtiski \u0161\u0101du funkciju vilnis: da\u017e\u0101das CRM s\u0101ka pied\u0101v\u0101t m\u0101rketinga funkcijas (kuras ir saprotamas!), aicin\u0101t uz partnerattiec\u012bb\u0101m paz\u012bstamus biznesa trenerus, veidot d\u012bvainas sadarb\u012bbas. Viss tas izmaks\u0101 naudu uz\u0146\u0113mumiem un ac\u012bmredzami noved pie risin\u0101juma izmaksu pieauguma gala pat\u0113r\u0113t\u0101jam.\u00a0<\/p>\n<p>\u0160\u0101ds pieg\u0101jiens k\u013c\u016bs par trendu, jo tas \u013coti atvieglo komerci\u0101las uzdevumus, \u013caujot iek\u013c\u016bt visda\u017e\u0101d\u0101kajos medijos un, neskatoties uz piln\u012bgu bezj\u0113dz\u012bbu, pat\u012bk pat\u0113r\u0113t\u0101jam. T\u0101p\u0113c padomu neb\u016bs \u2014 vienk\u0101r\u0161i atcerieties, ka par katru mazo funkciju, kas jums \u00absmaida\u00bb vai \u00abtrendi piesaista\u00bb, maks\u0101jat tie\u0161i j\u016bs. Nu, m\u0113s ar to neesam pirmie \u2014 vai tad m\u0113s nemaks\u0101jam par \u0161\u0101d\u0101m liet\u0101m ier\u012bc\u0113s, lietojumprogramm\u0101s un pat izstr\u0101des r\u012bkos? \ud83d\ude42\u00a0\u00a0<\/p>\n<h2>M\u0101ko\u0146i turpin\u0101s augt. Riska faktori ar\u012b.<\/h2>\n<p>\nEiforija no m\u0101ko\u0146u tehnolo\u0123iju \u0113rt\u012bbas un pieejam\u012bbas aizst\u0101j probl\u0113mas ar dro\u0161\u012bbu: uz datu, konfigur\u0101ciju un m\u0101ko\u0146u infrastrukt\u016bras saglab\u0101\u0161anu arvien vair\u0101k ietekm\u0113 \u0101r\u0113j\u0101s uzbrukumi, \u0101rk\u0101rtas situ\u0101cijas un pat korporat\u012bvas c\u012b\u0146as starp hostinga un Datu centru uz\u0146\u0113mumiem. T\u0101d\u0113j\u0101di tre\u0161\u0101 puse, kas neman\u0101mi kl\u0101teso\u0161a uz\u0146\u0113m\u0113jdarb\u012bb\u0101, kuram ir m\u0101ko\u0146u programmat\u016bra sav\u0101 infrastrukt\u016br\u0101, ieg\u016bst svaru un k\u013c\u016bst par taust\u0101mu un re\u0101lu draudu uz\u0146\u0113muma inform\u0101cijas dro\u0161\u012bbai.<\/p>\n<p>2020. gad\u0101 atteikties no m\u0101ko\u0146u tehnolo\u0123ij\u0101m ir vismaz d\u012bvaini, t\u0101p\u0113c p\u0101rejiet uz inform\u0101cijas dro\u0161\u012bbas risku diversifik\u0101cijas strat\u0113\u0123iju: saglab\u0101jiet 2-3 dubl\u0113jumus uz da\u017e\u0101diem serveriem, klientu datu b\u0101zes un dar\u012bjumu b\u0101zes glab\u0101\u0161anai dodiet priek\u0161roku galddatora CRM (kuras tiek mitin\u0101tas uz j\u016bsu servera), uzraugiet piek\u013cuves ties\u012bbu dro\u0161\u012bbu. Ja jums ir gr\u016bti ar to tikt gal\u0101, l\u016bdziet konfigur\u0113t dro\u0161\u012bbas sist\u0113mu \u0101rpakalpojumu uz\u0146\u0113mumam vai j\u016bsu n\u0101kamajam sist\u0113mu administratoram. Neekonom\u0113jiet uz dro\u0161\u012bbu \u2014 galu gal\u0101 probl\u0113mas ar to izmaks\u0101s d\u0101rg\u0101k.\u00a0<\/p>\n<h2>Reitings turpin\u0101s melot<\/h2>\n<p>\nDiem\u017e\u0113l 2019. gad\u0101 izn\u0101ca vismaz divi pas\u016bt\u012bti p\u0113t\u012bjumi, kas pie\u0161\u0137\u012bra CRM sist\u0113mai numuru 1 vai vado\u0161o lomu tirg\u016b. T\u0101pat tika izveidoti daudzi t\u0101di reitingi un apskati, un tika izveidota vesela grandioza balva zilo\u0146u izsnieg\u0161anai. Dom\u0101jams, \u0161is trends ir atgriezies un paliks dz\u012bvs. Starp citu, m\u0113s rakst\u012bj\u0101m, k\u0101p\u0113c <noindex><a rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/444676\/\">liel\u0101k\u0101 da\u013ca CRM reitingu melo<\/a><\/noindex>. T\u0101tad test\u0113jiet CRM, izv\u0113lieties pa\u0161i, nevis balstieties uz inform\u0101ciju, kas rakst\u012bta no miru\u0161iem VK kontiem vai izdev\u012bgi \"izloc\u012bta\" no jauna NII\u010cA\u0412\u041e.\u00a0<\/p>\n<p>Ir v\u0113l da\u017ei specifiski trendi, kas ietekm\u0113s CRM sist\u0113mu tirgu Krievij\u0101: joproj\u0101m ir atkl\u0101ts jaut\u0101jums par m\u0101ksl\u012bgo intelektu un t\u0101 piepras\u012bjumu, tirgus ir p\u0101rpild\u012bts ar \"vienas dienas\" CRM sist\u0113m\u0101m, kas m\u0113\u0123ina sevi pier\u0101d\u012bt pa\u0161as vai partneru t\u012bklos, \u0161o pa\u0161u partneru t\u012bklu sabrukums, zems uz\u0146\u0113mumu automatiz\u0101cijas l\u012bmenis (aptuveni 8% Maskav\u0101, re\u0123ionos v\u0113l zem\u0101ks), zema lietot\u0101ju inform\u0113t\u012bba u.c. Bet tas nav t\u0101 k\u0101 2020. gada notikumi, dr\u012bz\u0101k tendences, ar kur\u0101m visiem mums j\u0101dz\u012bvo.<\/p>\n<p>Kopum\u0101 CRM tirgus ir dz\u012bvotsp\u0113j\u012bgs, uz\u0146\u0113mumi izr\u0101da interesi par automatiz\u0101ciju, saprotot t\u0101s priek\u0161roc\u012bbas, mekl\u0113jot alternat\u012bvas, sal\u012bdzinot un p\u0101rdom\u0101jot. \u0160\u012b automatiz\u0101cija arvien vair\u0101k izskat\u0101s p\u0113c nepiecie\u0161am\u012bbas, nevis modes tendences vai \"t\u0101p\u0113c, ka t\u0101 j\u0101dara\". Turpin\u0101m str\u0101d\u0101t.<\/p>\n<p><noindex><a rel=\"nofollow\" href=\"https:\/\/www.regionsoft.ru\/index.php\"><img decoding=\"async\" alt=\"CRM 2020\" src=\"\/wp-content\/uploads\/2020\/01\/9735cedc28bce36a6061c9461ce04985.jpg\" style=\"display:block;margin: 0 auto;\" \/><\/a><\/noindex><br \/>\n<br \/>Avots: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/regionsoft\/blog\/485028\/\">habr.com<\/a><\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>IT-\u0441\u0444\u0435\u0440\u0430 \u2014 \u0448\u0442\u0443\u043a\u0430 \u043d\u0435\u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u0430\u044f \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0442\u0443\u0442 \u0442\u0430\u043a\u0438\u0435 \u0436\u0435, \u043a\u0430\u043a\u00a0 \u0441 \u043f\u043e\u0433\u043e\u0434\u043e\u0439 \u043f\u0440\u043e\u0448\u043b\u044b\u043c \u043b\u0435\u0442\u043e\u043c, \u0432\u0441\u0451 \u0440\u0430\u0432\u043d\u043e \u0437\u0430\u043c\u0451\u0440\u0437\u043d\u0435\u0448\u044c. \u0418\u043b\u0438 \u043f\u0440\u043e\u043c\u043e\u043a\u043d\u0435\u0448\u044c. \u0418\u043b\u0438 \u0441\u043e\u043b\u043d\u0435\u0447\u043d\u044b\u0439 \u0443\u0434\u0430\u0440 \u0436\u0430\u0445\u043d\u0435\u0442. \u041d\u043e \u0441 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u044f\u043c\u0438 \u043d\u0430 2019, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e \u0432\u0440\u0435\u043c\u044f, \u0443 \u043d\u0430\u0441 \u0432\u044b\u0448\u043b\u043e \u043d\u0435\u043f\u043b\u043e\u0445\u043e, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u0442\u0440\u0435\u043d\u0434\u0430\u0445 CRM 2020, \u043a\u0430\u043a\u0438\u043c\u0438 \u043c\u044b \u0438\u0445 \u0432\u0438\u0434\u0438\u043c \u0434\u043b\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0438 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0423 \u043d\u0430\u0441 \u0438\u0445 [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702],"tags":[],"class_list":["post-55585","post","type-post","status-publish","format-standard","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"IT-\u0441\u0444\u0435\u0440\u0430 \u2014 \u0448\u0442\u0443\u043a\u0430 \u043d\u0435\u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u0430\u044f \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0442\u0443\u0442 \u0442\u0430\u043a\u0438\u0435 \u0436\u0435, \u043a\u0430\u043a \u0441 \u043f\u043e\u0433\u043e\u0434\u043e\u0439 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