{"id":85951,"date":"2020-06-20T13:42:24","date_gmt":"2020-06-20T11:42:24","guid":{"rendered":"https:\/\/prohoster.info\/blog\/administrirovanie\/avito-analytics-meetup"},"modified":"2020-06-20T13:42:24","modified_gmt":"2020-06-20T11:42:24","slug":"avito-analytics-meetup","status":"publish","type":"post","link":"https:\/\/prohoster.info\/lv\/blog\/administrirovanie\/avito-analytics-meetup","title":{"rendered":"Avito Analytics meetup","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Sveiks, Habr! 30. j\u016bnij\u0101 plkst. 18:00 p\u0113c Maskavas laika m\u0113s r\u012bkosim tie\u0161saistes sapulci anal\u012bti\u0137iem. Run\u0101t\u0101ji past\u0101st\u012bs par re\u0123ion\u0101lajiem A\/B testiem, pre\u010du izvieto\u0161anu interneta veikal\u0101, jauno funkciju pe\u013c\u0146as prognoz\u0113\u0161anu un datu zin\u0101tni pre\u010du pieg\u0101d\u0113. <\/p>\n<p><\/p>\n<p>K\u0101 vienm\u0113r, zem k\u0101da eso\u0161\u0101s satura b\u016bs zi\u0146ojumu t\u0113zes un visi nepiecie\u0161amie linki. <\/p>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/430fb103ec48c5e6f87ab0b5cfe56ffb.png\" style=\"display:block;margin: 0 auto;\" \/><\/p>\n<p><noindex><a rel=\"nofollow\" name=\"habracut\"><\/a><\/noindex><\/p>\n<h2 id=\"doklady\">Zi\u0146ojumi<\/h2>\n<p><\/p>\n<h3 id=\"regionalnye-ab-testy-zachem-nuzhny-i-kak-ustroenynbsp-igor-krasovskiy-avito\">Re\u0123ion\u0101lie A\/B testi. K\u0101p\u0113c tie ir nepiecie\u0161ami un k\u0101 tie darbojas \u2014 Igors Kravoskis, Avito<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/da340fd416c1b896bbcc1fe6da8f1a6e.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>Ko dar\u012bt, ja test\u0113\u0161anas grupu A\/B test\u0101 nevar noteikt, bet ietekme uz lietot\u0101ju notiek off-line, piem\u0113ram, re\u0123ion\u0101laj\u0101 TV rekl\u0101m\u0101? K\u0101 veidot kontroli grupu izkrop\u013cotam testam? K\u0101 izm\u0113r\u012bt efektu un at\u0161\u0137irt to no nejau\u0161as k\u013c\u016bdas? Past\u0101st\u012b\u0161u, k\u0101 m\u0113s atbild\u0113j\u0101m uz \u0161iem jaut\u0101jumiem Avito un ar k\u0101d\u0101m probl\u0113m\u0101m sastap\u0101mies.<\/p>\n<p>Par run\u0101t\u0101ju: Avito jau vair\u0101k nek\u0101 2 gadus, iepriek\u0161 str\u0101d\u0101jis eCommerce un IT konsult\u0101cij\u0101s. Pa\u0161laik str\u0101d\u0101ju Core Analytics komand\u0101, kas atbild par t\u0101d\u0101m jom\u0101m k\u0101 Datu p\u0101rvald\u012bba, Strat\u0113\u0123isk\u0101 anal\u012bze, Core Analytics platforma, Galveno kontu anal\u012bze.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"luchshie-data-produkty-rozhdayutsya-vnbsppolyahnbsp-marina-kalabina-lerua-merlen\">Lab\u0101kie datu produkti piedzimst laukos \u2014 Marina Kalabina, Leroy Merlin<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/63409b99367c75e18573b192c73034ea.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>Liel\u0101k\u0101 da\u013ca no m\u016bsu interneta pas\u016bt\u012bjumiem tiek sav\u0101kti no veikalu tirdzniec\u012bbas z\u0101l\u0113m, nevis no noliktav\u0101m. Tas noved pie k\u013c\u016bd\u0101m starp to, kas tiek r\u0101d\u012bts t\u012bmek\u013ca vietn\u0113, un to, ko m\u0113s varam re\u0101li sav\u0101kt. <\/p>\n<p>Augst\u0101 pre\u010du apgroz\u012bjuma d\u0113\u013c veikalos un sare\u017e\u0123\u012btaj\u0101m kr\u0101jumu p\u0101rvald\u012bbas sist\u0113m\u0101m rodas k\u013c\u016bdas, kuras var noteikt autom\u0101tiski. Balstoties uz m\u016bsu zin\u0101\u0161an\u0101m par sist\u0113m\u0101m un izmantojot soci\u0101lo in\u017eenieriju, m\u0113s pied\u0101v\u0101j\u0101m risin\u0101jumu, kur\u0161 \u013cautu autom\u0101tiski atrast problem\u0101tiskas preces un kori\u0123\u0113t to kr\u0101jumus pirms public\u0113\u0161anas t\u012bmek\u013ca vietn\u0113.<\/p>\n<p>Par run\u0101t\u0101ju: 9 gadus str\u0101d\u0101jusi Leroy Merlin. Vispirms atv\u0113ra veikalus, tad tajos str\u0101d\u0101ja, bet tagad k\u0101rto pre\u010du kr\u0101jumus. Izveidoja komandu un palaida datu produktu 6 ned\u0113\u013cu laik\u0101.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"model-rostanbsp-predskazyvaem-profit-ot-fich-dlya-prioritizaciinbsp-pavel-mihaylov-ostrovokru\">Izaugsmes modelis \u2014 prognoz\u0113jam pe\u013c\u0146u no funkcij\u0101m prioritiz\u0113\u0161anai \u2014 Pavel Mihailovs, Ostrovok.ru<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/6925132c2640779cfec02df7b5f45205.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote>\n<ul>\n<li>Veidojam izaugsmes modeli \u2014 ietvara sist\u0113ma balst\u012bta uz kohort\u0101m un atsl\u0113gas metrik\u0101m, kas vid\u0113ja termi\u0146a prognoz\u0113 ie\u0146\u0113mumus.<\/li>\n<li>P\u0101rveidojam produktu un uz\u0146\u0113muma metrikas naud\u0101 ar mode\u013ca pal\u012bdz\u012bbu.<\/li>\n<li>Nov\u0113rt\u0113jam potenci\u0101lo pe\u013c\u0146u no funkcij\u0101m ar piem\u0113ru pal\u012bdz\u012bbu.<\/li>\n<\/ul>\n<p>Par run\u0101t\u0101ju: Uz\u0146\u0113muma Emerging Travel Group (Ostrovok.ru) izaugsmes vad\u012bt\u0101js ar anal\u012btisko pieredzi. \u0122ener\u0113ju, izstr\u0101d\u0101ju un test\u0113ju izaugsmes hipot\u0113zes.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<h3 id=\"kak-data-science-avito-dostavke-pomogalnbsp-dima-sergeev-avito\">K\u0101 datu zin\u0101tne pal\u012bdz\u0113ja Avito Pieg\u0101dei \u2014 Dima Sergejevs, Avito<\/h3>\n<p><\/p>\n<p><img decoding=\"async\" alt=\"Avito Analytics meetup\" src=\"\/wp-content\/uploads\/2020\/06\/90c948986ce52a12839123721d1ee0c4.png\" style=\"display:block;margin: 0 auto;\" \/> <\/p>\n<p><\/p>\n<blockquote><p>\u2026 Vai st\u0101sts par to, k\u0101 p\u0101rtraukt pied\u0101v\u0101t lietot\u0101jiem ieg\u0101d\u0101ties \"Kamaz kab\u012bnu\" ar Pieg\u0101di. Avito jau ir vair\u0101k nek\u0101 60 miljoni pre\u010du. Ne vis\u0101m no t\u0101m var viegli noteikt, vai p\u0101rdev\u0113js var\u0113s to ievietot kast\u0113, kuras izm\u0113rs ir 120\u00d780\u00d750, un nos\u016bt\u012bt pirc\u0113jam uz citu pils\u0113tu.<\/p>\n<p>Reiz\u0113m m\u0113s pie\u013caujam \u0161\u0101das k\u013c\u016bdas: pied\u0101v\u0101jam pieg\u0101di tur, kur t\u0101s nemaz nevajadz\u0113tu b\u016bt, un otr\u0101di. Past\u0101st\u012b\u0161u mazliet par to, k\u0101 m\u0113s risin\u0101m \u0161o probl\u0113mu un k\u0101dus rezult\u0101tus esam sasniegu\u0161i.<\/p>\n<p>Par run\u0101t\u0101ju: P\u0113d\u0113j\u0101 gada laik\u0101 nodarbojos ar anal\u012bzi Avito Pieg\u0101d\u0113. Pirms tam tr\u012bs gadus str\u0101d\u0101ju anal\u012btik\u0101 uz\u0146\u0113mum\u0101 OZON.<\/p><\/blockquote>\n<p><br clear=\"left\">\n <\/p>\n<p><\/p>\n<p>Uzdodiet jaut\u0101jumus tie\u0161raides \u010dat\u0101 \u2014 uz interesant\u0101kajiem atbild\u0113sim \u0113ter\u0101. P\u0113c katra zi\u0146ojuma var\u0113siet atsevi\u0161\u0137i parun\u0101t ar run\u0101t\u0101ju.<\/p>\n<p><\/p>\n<h2 id=\"paroli-i-yavki\">Paroles un piek\u013cuves dati<\/h2>\n<p><\/p>\n<p>Transl\u0101cija <noindex><a rel=\"nofollow\" href=\"https:\/\/bit.ly\/2Y9vadw\">m\u016bsu YouTube kan\u0101l\u0101<\/a><\/noindex> s\u0101ksies otrdien, 30. j\u016bnij\u0101 plkst. 18:00. Pl\u0101nojam pabeigt l\u012bdz 20:40. Tie\u0161raides laik\u0101 var\u0113siet uzreiz nospiest pogu \"atg\u0101din\u0101t\", lai nekas netiktu palaists gar\u0101m. <\/p>\n<p><\/p>\n<p>Ja v\u0113laties sa\u0146emt atg\u0101din\u0101jumu ar saiti uz \u0113teru uz e-pastu, varat <noindex><a rel=\"nofollow\" href=\"https:\/\/avitotech.timepad.ru\/event\/1338890\/?utm_refcode=acb15c7ca59bda87df99188b277eb8797cd23089#register\">re\u0123istr\u0113ties uz timepad<\/a><\/noindex>.<\/p>\n<p><\/p>\n<p>Tiksimies tie\u0161saist\u0113!<\/p>\n<p>Avots: <a content=\"nofollow\" rel=\"nofollow\" href=\"https:\/\/habr.com\/ru\/company\/avito\/blog\/507202\/\">habr.com<\/a> <\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 30 \u0438\u044e\u043d\u044f \u0432&nbsp;18:00 \u043f\u043e&nbsp;\u041c\u043e\u0441\u043a\u0432\u0435 \u043c\u044b \u043f\u0440\u043e\u0432\u0435\u0434\u0451\u043c \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0438\u0442\u0430\u043f \u0434\u043b\u044f&nbsp;\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432. \u0421\u043f\u0438\u043a\u0435\u0440\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0443\u0442 \u043f\u0440\u043e&nbsp;\u0440\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 A\/B-\u0442\u0435\u0441\u0442\u044b, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u044b\u0434\u0430\u0447\u0435\u0439 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432&nbsp;\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0444\u0438\u0442\u0430 \u043e\u0442&nbsp;\u043d\u043e\u0432\u044b\u0445 \u0444\u0438\u0447\u0435\u0439 \u0438 data science \u0432&nbsp;\u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u041f\u043e\u0434&nbsp;\u043a\u0430\u0442\u043e\u043c, \u043a\u0430\u043a \u0438 \u0432\u0441\u0435\u0433\u0434\u0430, \u0442\u0435\u0437\u0438\u0441\u044b \u0434\u043e\u043a\u043b\u0430\u0434\u043e\u0432 \u0438 \u0432\u0441\u0435 \u043d\u0443\u0436\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438. \u0414\u043e\u043a\u043b\u0430\u0434\u044b \u0420\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 A\/B-\u0442\u0435\u0441\u0442\u044b. \u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u044b \u0438 \u043a\u0430\u043a \u0443\u0441\u0442\u0440\u043e\u0435\u043d\u044b&nbsp;\u2014 \u0418\u0433\u043e\u0440\u044c \u041a\u0440\u0430\u0441\u043e\u0432\u0441\u043a\u0438\u0439, \u0410\u0432\u0438\u0442\u043e \u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 \u0442\u0435\u0441\u0442\u043e\u0432\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 \u0432&nbsp;A\/B-\u0442\u0435\u0441\u0442\u0435 \u0442\u043e\u0447\u043d\u043e [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":85952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-85951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrirovanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u0440\u0438\u0432\u0435\u0442, \u0425\u0430\u0431\u0440! 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