i muri i tauākī Whai muri i te panuitanga a te Ratonga Ārai-Moni ā-Motu e kī ana he ture kore te pānuitanga i runga i a Telegram me YouTube, kua tīmata ngā rōpū pānuitanga nui ki te whakamutu i ā rātou kaupapa pānuitanga i roto i te karere, e ai ki te pūrongo a Vedomosti.
Ina koa, kua whakamutua e te rōpū pānuitanga Media Direction Group (i tū ki te 8 o runga rawa atu i runga i te nui o ngā hoko pāpāho i te tau 2024 e ai ki a Sostav me te Association of Communication Agencies of Russia (ACAR)) āna mahi whakatairanga. E ai ki tā te kaiwhakahaere matua, a Denis Maksimov, i kōrero ki a Vedomosti, kei te mahi te rōpū "i ngā mahi katoa hei pupuri i te whai huatanga o ngā kaupapa whakatairanga me te whakawhiti atu ki ētahi atu hongere."
I kī te māngai o te rōpū kamupene Rodnaya Rech (e ono o runga rawa atu i runga i te nui o ngā hoko pāpāho i te tau 2024) he rerekē ngā tauhohenga a ngā kaiwhakatairanga ki te panuitanga, ā, i whakamutua e ētahi ā rātou kaupapa whakatairanga i te ahiahi o inanahi. "Kei te aroturuki mātou, tae atu ki ā mātou rōia, i te āhuatanga, e tatari ana ki te whakamārama mana, ā, kua rite mātou ki te mahi wawe tonu i runga i ngā mōhiohio e tae mai ana," tana kī.
I kōrero a Sergey Efimov, te kaiwhakahaere matua o OMD Resolution (he wāhanga o OMD OM Group; he wāhanga o Group1, te tari nama 1 mā te rahinga hoko pāpāho i te tau 2024), ki a Vedomosti he maha ngā kiritaki kua rapu whakamārama mō te anga ture mō te whakanoho ki te karere, ā, 10-15% noa iho o rātou kua tuku tono kia taea te tango i ngā pānuitanga mai i Telegram. I kī ia kāore anō kia mutu ngā kaupapa pānuitanga i tēnei wā.
I rīpoata a NMi Digital (he wāhanga o NMi Group) kāore anō kia tae mai he tono mai i ngā kiritaki kia whakakorea ngā kaupapa pānuitanga Telegram, engari kei te whakahaerehia he arotake katoa o ngā whakatakotoranga, ā, e taunaki ana kia whakamutua ngā kaupapa pānuitanga Telegram kia mārama rā anō ngā āhuatanga. E rīpoata ana hoki ētahi atu tari kāore te nuinga o ngā kaiwhakatairanga e whakakore ana i ā rātou whakatakotoranga, e tatari ana kia whakamāramahia e ngā kaiwhakahaere mana.
E ai ki a Vasily Yashchuk, te Kaiwhakahaere o te Wāhanga Auaha i Kokoc Group, ka pāngia ngā rauemi e te aukati pānuitanga i runga i a Telegram me YouTube, e 70% pea te nui o te mākete hokohoko kaiwhakatairanga (pānuitanga me ngā kaituhi purongo): 40% i runga i a Telegram, 30% i runga i a YouTube. Ko tētahi atu 15% i ahu mai i a VK, ā, ko te toenga 15% i ahu mai i a TikTok, Rutube, Zen, Twitch, me ētahi atu papaaho. I mua ake nei, i whakatauhia te uara o te wāhanga hokohoko kaiwhakatairanga ki te 50-60 piriona rubles i te tau 2025, e ai ki te Association of Bloggers and Agencies (ABA).
I tēnei wā, kāore a Telegram me YouTube i roto i ngā rēhita rauemi e aukatia ana te pānuitanga e te ture, e ai ki tā Dmitry Grigoryev, te Kaiwhakahaere o te Tari Ture i te European Media Group. Kei roto i ēnei ko te rēhita kotahi o ngā ingoa rohe, ngā rārangi whārangi paetukutuku, me ngā wāhitau whatunga kei roto ngā mōhiohio e aukatia ana te horapa i Rūhia (e puritia ana e Roskomnadzor), te rārangi o ngā whakahaere o tāwāhi me te ao kāore e hiahiatia, me te rārangi o ngā whakahaere tino kino a te Manatū Ture. Hei tāpiri, kei roto tonu a Telegram me YouTube i te rēhita whatunga pāpori a Roskomnadzor, tāna tāpiri.
I tēnei wā, he rerekētanga kei waenganui i te whakamāramatanga pea o te tūranga o te FAS me ngā mahi tuturu a te kaiwhakahaere, e ai ki a Yulia Sinitsyna, he hoa mahi i roto i te mahi Taonga Hinengaro me te Hangarau Mōhiohio i te umanga ture Chervets.Partners. "Mēnā ka whakamanahia mana te tūranga o te FAS, tera pea he whakamāramatanga whānui ake o te ture pānuitanga—ka pā te aukati ehara i te mea ki ngā rauemi kua aukatia katoatia engari ki ngā papaaho he iti noa te urunga," tana kī.
Source:
Source: 3dnews.ru
