Ehara a Instagram i te puna moni nui rawa atu a Facebook, engari he tino mahi nui tāna ki te whakaputa moni whiwhi pāpāho pāpori a te kamupene. I pūrongo a Bloomberg i whakaputa te taupānga i te $20 piriona i roto i ngā moni whiwhi pānuitanga i te tau kua hipa, neke atu i te hauwhā o te moni whiwhi katoa a Facebook i te tau 2019.

Ka puta ngā pānuitanga ki runga i a Instagram i waenga i ngā kōrero, i te whāngai, me ngā ripa. Kei te rapu tonu te tīma Instagram i ngā huarahi hei whakauru i ngā pānuitanga i waenga i ngā ihirangi a ngā kaiwhakamahi.
He tino whakamīharo tēnei tatauranga hoko i te mea i panuitia e Google inanahi ko te $15 piriona te moni whiwhi a YouTube i te tau kua hipa, arā, tata ki te 10% o te moni whiwhi katoa a Google. Kāore a Instagram e tohatoha moni whiwhi pānuitanga ki ngā kaihanga, he rerekē ki a YouTube. Heoi, i kōrero mua a The Verge e utua ana e Instagram ētahi kaihanga mō ā rātou ihirangi IGTV, ahakoa i tēnei take, ka whakahokia mai anō e te kamupene ngā utu taputapu me ngā utu kiriata, kaua ki te tohatoha moni whiwhi pānuitanga. E ai ki a Instagram, ko ēnei whakapaunga kāore e eke ki te rima mati. Engari, ka tohatoha moni whiwhi pānuitanga a YouTube ki ngā kaihanga, ā, i kōrero te Tumuaki Moni o Alphabet, a Ruth Porat, ki ngā kaipupuri moni inanahi e $8,5 piriona te moni e pau ana i a YouTube ki te "hoko ihirangi."
Kei te arotahi a Pukamata ki te whiwhi moni mai i a Instagram. Kua waihangahia e ia he hua hokohoko e taea ai e ngā waitohu te hoko tika i ngā hua mai i te taupānga, ā, kua rite hoki ki te whai wāhi nui ki ngā mahi hokohoko ihirangi a ngā kaiwhakatairanga. Te āhua nei ka haere tonu te kamupene ki te whakawhānui ake i ana taputapu mō ngā kaihanga mamati me te whakarato i ngā waitohu ki te urunga atu ki ngā momo tātaritanga, ka taea ai te whakaputa moni ake mō Pukamata.
Source: 3dnews.ru
