Ziribe kanthu mliri: Xiaomi adanenanso zakuchita bwino mu theka loyamba la chaka

Xiaomi Corporation, yomwe imagulitsa mitundu yambiri yamagetsi kuchokera ku mafoni a m'manja kupita ku zipangizo zamakono za intaneti ya Zinthu, yalengeza zotsatira za gawo lachiwiri ndi theka loyamba la 2020 lonse. Panali zopambana zambiri: choyamba, phindu ndi ndalama zidaposa zomwe akatswiri amaneneratu, ngakhale mliriwu.

Xiaomi adati: "Mu theka loyamba la 2020, ngakhale kukhudzidwa kwa COVID-19 komanso kusatsimikizika kwakukulu, chilengedwe cha Xiaomi chidawonetsa kulimba mtima popeza ndalama zonse komanso phindu losinthidwa zidapitilira msika pomwe ntchito zikupitilira kukula. Kampaniyo idalowanso pamndandanda wa Fortune Global 500 kachiwiri, ndikuyika 422nd, mawanga 46 apamwamba kuposa chaka chatha. Ndi 2020 kukhala Xiaomi wazaka 10, njira yayikulu yasinthidwa kukhala Smartphone × AIoT, pomwe AIoT (mitundu yonse yamagetsi anzeru) ikumangidwa mozungulira bizinesi yayikulu yama smartphone. Pamene tikuyembekezera zaka khumi zikubwerazi, kampaniyo idzatsatira motsimikiza mfundo zitatu zotsogola: osasiya kufufuza ndi kupanga zatsopano, kupitiriza kupereka zinthu zamtengo wapatali, ndikuyesetsa kupanga zinthu zomwe zimapangitsa kuti anthu azikhala ndi moyo. dziko labwino. ”

Mafoni a mafoni

Ndalama zochokera kubizinesi yayikulu ya mafoni a m'manja zinali 61,952 biliyoni ya yuan ($ 8,96 biliyoni) ndi 31,628 biliyoni ya yuan ($ 4,58 biliyoni) mu theka loyamba la 2020 ndi gawo lachiwiri la 28,3, motsatana, ndipo kutumiza kwa mafoni a m'gawoli kudakwana mayunitsi 2020 miliyoni. Malinga ndi Canalys, mgawo lachiwiri la 10,1, Xiaomi adakhala pachinayi padziko lonse lapansi potengera kutumiza kwa mafoni a m'manja, ndi gawo la msika la 300%. M'misika yakunja, zotumizira zida zotsika mtengo zokhala ndi mtengo wogulitsa wa € 99,2 kapena kupitilira apo zidakwera ndi 2019% poyerekeza ndi gawo lachiwiri la 11,8. Chifukwa cha kugulitsa kwakukulu kwa mafoni apakati ndi apamwamba, mtengo wogulitsa mafoni a Xiaomi udakwera ndi XNUMX% panthawi yomweyi - kampaniyo ikupita patsogolo pang'onopang'ono mumsasa wamtundu wamtengo wapatali.

Njira yamtundu wapawiri (Redmi ndi Mi) yapereka zotsatira zazikulu. Mafoni apamwamba a Xiaomi Mi 10 ndi Mi 10 Pro adakhazikitsidwa mu February 2020 ndipo zotumizira zidapitilira mayunitsi 1 miliyoni m'miyezi iwiri yokha. Mu Ogasiti 2020, Xiaomi adatulutsidwa Mi 10 kopitilira muyeso, yomwe idalandira mphambu ya DXOMARK ya 130 pamakamera onse, adakhalanso woyamba padziko lonse lapansi pa nthawi yoyamba. Pakangotha ​​​​mphindi 10 pambuyo pake, malonda adapitilira 400 miliyoni yuan ($ 57,9 miliyoni).

Mtundu wa Redmi ukupitilizabe kupangitsa ukadaulo wa 5G kupezeka pamsika wambiri. Mu June 2020, mndandanda wa Redmi 9A unakhazikitsidwa kuyambira pa 499 Yuan ($ 72). Kampaniyo kenako idakhazikitsa Redmi K30 Ultra mu Ogasiti yokhala ndi zida zonse zoyambira pa CNY 1999 ($289).

Ndizofunikira kudziwa kuti Xiaomi adakhazikitsanso fakitale yake yanzeru ndi ndalama zokwana $600 miliyoni ($87 miliyoni), ndikuyambitsa nthawi yopanga mwanzeru m'mafakitole ake. Mi 10 Ultra ndiye mtundu woyamba wapamwamba kwambiri wotulutsidwa ku Xiaomi Smart Factory.

Kusinthidwa kwa Smartphone × AIoT njira yamoyo wanzeru

Ndalama zochokera pa intaneti ya Zinthu ndi gawo la Smart Electronics zidakwana $28,237 biliyoni ($4,1) ndi yuan biliyoni 15,253 ($2,2 biliyoni) mgawo loyamba ndi lachiwiri la 2020, motsatana. Kutumiza kwapadziko lonse kwa ma TV a Xiaomi kudakwana mayunitsi 2,8 miliyoni kotala, kupitilira chaka chimodzi m'mbuyomu - ngakhale msika wamba. Ku China, kampaniyo idatsogolera gawo la TV kwa kotala lachisanu ndi chimodzi motsatizana.

M'gawo lachiwiri, Xiaomi adayambitsa zida ziwiri zotsogola za mndandanda watsopano wa Mi TV Master, ndikukulitsa kupezeka kwake m'gulu loyamba. Mu Julayi 2020, OLED TV Mi TV Lux 65 yoyamba yoyamba idawonetsedwa. Mu Ogasiti 2020, kampaniyo idakhazikitsa TV yachiwiri yapamwamba kwambiri pagulu la Mi TV Master - Mi TV LUX Transparent Edition, yomwe ndi TV yoyamba yowonekera padziko lonse lapansi pamsika wa anthu ambiri.

M'gawo lachiwiri, kampaniyo idayambitsa ma TV ake m'misika ya Poland, France ndi Italy. Mu Julayi 2020, Xiaomi adakhazikitsa koyamba padziko lonse lapansi zinthu za Xiaomi, ndikuyambitsa Mi Smart Band 5 ndi Mi True Wireless Earphones 2 Basic m'misika yonse.

Pofika pa Juni 30, 2020, kuchuluka kwa zida zolumikizidwa za IoT (kupatula mafoni am'manja ndi laputopu) papulatifomu ya Xiaomi zidafika pafupifupi mayunitsi 271 miliyoni, chiwonjezeko cha 38,3% poyerekeza ndi chaka chatha. Chiwerengero cha ogwiritsa ntchito omwe ali ndi zida zisanu kapena kuposerapo zolumikizidwa ndi nsanja ya Xiaomi Internet of Things (mafoni a m'manja ndi laputopu) adakwera mpaka anthu 5,1 miliyoni - 63,9% kuposa chaka chapitacho. Chiwerengero cha ogwiritsa ntchito a Mi Home adafika 40,8 miliyoni, kukwera 34,1% pachaka. Ndipo lero anthu 78,4 miliyoni amagwiritsa ntchito chithandizo cha wothandizira Xiaomi AI Assistant - 57,1% kuposa chaka chapitacho.

Services ndi ntchito za digito

Kupereka kwa ntchito zapaintaneti ku ndalama zamakampani kukukulanso. Ndalama za gawo la ntchito za intaneti zidakwana 11,808 biliyoni yuan ($1,71 biliyoni) ndi 5,908 biliyoni ($0,85 biliyoni) mgawo loyamba la 2020 ndi gawo lachiwiri la 23,3, motsatana. Chiwerengero cha ogwiritsa ntchito nsanja ya MIUI chinawonjezeka ndi 343,5% poyerekeza ndi nthawi yomweyi chaka chatha kwa anthu 109,7 miliyoni - omwe China ndi XNUMX miliyoni okha.

M'gawo lachiwiri la 2020, ndalama zotsatsa zidakula ndi 23,2% pachaka kufika pa RMB 3,1 biliyoni ($ 0,45 biliyoni), motsogozedwa ndi kukula mwachangu kwa ndalama zotsatsa zakunja komanso kuchira pang'onopang'ono muzotsatsa zotsatsa ku China. Ndalama zochokera kuzinthu zapaintaneti kupatula kutsatsa ndi masewera, zomwe zimabweretsa sitolo yapa intaneti ya Youpin, bizinesi ya fintech, ma TV ndi ntchito zakunja, zidakwera ndi 39,5% poyerekeza ndi chaka chatha.

Mu June 2020, chiwerengero cha ogwiritsa ntchito Xiaomi TV ndi Mi Box set-top boxes chinafika 32 miliyoni, chiwonjezeko cha 41,8% poyerekeza ndi chaka chapitacho. Pofika pa June 30, 2020, chiwerengero cha olembetsa omwe amalipidwa chinakwera ndi 33,1% pachaka kufika pa 4 miliyoni.

Kukula kwa bizinesi m'misika yakunja

Xiaomi akadali pamalo 1 ku Western Europe pakati pa osewera akulu pankhani ya kukula kwa mafoni otumizidwa. Malinga ndi Canalys, mgawo lachiwiri la 2020, Xiaomi adakhala m'gulu la anthu asanu apamwamba omwe amatumiza mafoni a m'manja m'maiko 50 ndi zigawo ndipo adakhala pa atatu apamwamba pa 25 yamisikayi.

Nthawi zambiri, pamsika waku Western Europe, kutumiza kwa mafoni a kampaniyo kudakula ndi 115,9% pachaka ndipo Xiaomi tsopano akutenga 12,4% yamsika. Ku Spain, kukula kunali 150,6% - kampaniyo yakhala ndi malo oyamba kwa magawo awiri. Xiaomi adatenganso malo achiwiri ku France komanso 1 ku Germany ndi Italy potengera kutumiza kwa mafoni a m'manja.

Kum'maŵa kwa Ulaya, Xiaomi wakhala wopanga mafoni a nambala 1 ku Ukraine ndi Poland ponena za kutumiza mafoni ndi magawo amsika a 37,1% ndi 27,5%, motsatira. Kuphatikiza apo, kampaniyo idakhala ndi gawo la 2020% pamsika wa mafoni aku India ku Q30,7 1 ndipo idasungabe malo ake No. 12 ku India kwa magawo XNUMX motsatizana, malinga ndi IDC.

Zotsatira zazikulu zachuma za II kotala 2020 zikuwoneka motere:

• ndalama zonse zinali pafupifupi 53,54 biliyoni yuan ($ 7,75 biliyoni - kukwera 3,1% kuchokera nthawi yomweyi mu 2019 ndi 7,7% kuchokera kotala yapita);
• phindu lonse linali pafupifupi 7,7 biliyoni ya yuan ($ 1,11 biliyoni - inakwera ndi 6,1% poyerekeza ndi kotala yoyamba ya chaka chatha ndi 1,9% poyerekeza ndi kotala yapitayi);
• ndalama zogwirira ntchito zinali pafupifupi ma yuan 5,4 biliyoni ($ 0,78 biliyoni - chiwonjezeko cha 131,7% poyerekeza ndi nthawi yomweyi ya chaka chatha ndi 133% poyerekeza ndi zotsatira za kotala yoyamba ya 1);
• Ndalama zosinthidwa zinali pafupifupi RMB 3,37 biliyoni ($ 0,49 biliyoni, kutsika ndi 7,2% pachaka koma kukwera 2019% pachaka);
• EPS inali 0,189 yuan (¢ 2,7).

Zotsatira zazikulu zandalama za I theka lonse la 2020:

• ndalama zonse zinali pafupifupi 103,24 biliyoni yuan ($ 14,94 biliyoni - 7,9% kuposa nthawi yomweyi mu 2019);
• phindu lonse linali pafupifupi 15,3 biliyoni ya yuan ($ 2,21 biliyoni - inakwera ndi 22,3% poyerekeza ndi theka loyamba la chaka chatha);
• ndalama zogwirira ntchito zidafika pafupifupi $7,7 biliyoni ($1,11 biliyoni, chiwonjezeko cha 30% poyerekeza ndi nthawi yomweyi ya chaka chatha);
• Phindu losinthidwa linali pafupifupi ma yuan 5,67 biliyoni ($ 0,82 biliyoni - 0,7% kuchepera pa nthawi yomweyi ya 2019, koma kuposa zomwe zanenedweratu);
• EPS inali 0,279 yuan (¢ 4).

Source:

• Xiaomi

Source: 3dnews.ru