Kuchita bwino komanso kuchita bwino kwamunthu ndikofunikira pakuchita bwino kwa kampani iliyonse, koma makamaka poyambira. Chifukwa cha zida zazikulu ndi zosungiramo mabuku, zakhala zosavuta kukweza ndi kukhathamiritsa ntchito yanu kuti ikule mwachangu.
Ndipo ngakhale pali nkhani zambiri zokhudzana ndi zoyambitsa kumene zangopangidwa kumene, zimanenedwa zochepa pazifukwa zenizeni zotsekera.
Ziwerengero zapadziko lonse lapansi pazifukwa zotsekera zoyambira zikuwoneka motere:
Koma zolakwa zonsezi zimakhala ndi tanthauzo losiyana pamisika yosiyanasiyana. Kupatula zolakwika zowonekeratu zoyambira, pali zochepa zosasangalatsa koma zofunika kwambiri. Ndipo lero ndikufuna kulemba za iwo. Pazaka zisanu ndi chimodzi zapitazi, ndalangiza oyambitsa opitilira 40 ndipo ndilemba za zolakwika zitatu zomwe zidabwerezedwa mu chilichonse.
Cholakwika 1: Kusalankhulana bwino mu gulu
Cholakwika ichi nthawi zambiri chimachitika chifukwa chosowa kulumikizana ndi eni ake oyambitsa, koma nthawi zina kusagwirizana kumabuka pakati pa madipatimenti angapo. Gulu logwira ntchito ndilo gawo lofunikira kwambiri pakuchita bwino koyambira.
Malinga ndi kafukufuku wopangidwa ndi Holmes, kutayika kwathunthu kwa phindu m'makampani chifukwa cha kusalumikizana bwino kunali $37 biliyoni. Komanso, mabungwe oposa 400 ku United States ndi ku Britain anafufuza anthu ogwira ntchito nβkunena kuti vuto la kulankhulana limachepetsa ntchito yogwira ntchito ndipo limawonongetsa kampaniyo pafupifupi madola 62,4 miliyoni pachaka.
Pakakhala anthu awiri kapena anayi poyambitsa, kulumikizana konse kumachitika ndi mawu: aliyense amamvetsetsa udindo wake, gawo laudindo, ndikuchita ntchito yake. Koma antchito atsopano akangofika, mapangano onse apakamwa amaiwalika, ndipo kulumikizana kudzera pa imelo ndi Skype kumasiya kugwira ntchito.
Chochita?
Gululo likamakula ndipo antchito atsopano abwera omwe sadziwa mbali zonse za mankhwalawa, zimakhala zofunikira kupanga kulumikizana. Nawa mapulogalamu otchuka kwambiri olumikizirana ndimagulu amkati:
1. Slack. Messenger wopangidwa mwapadera kuti aziyang'anira ntchito zamagulu. Imakulolani kuti mupange mayendedwe apamwamba, kuphatikiza ntchito zamagulu ena, ndikulumikizana ndi gulu lanu mwachangu kwambiri.
2. Asana - kugwiritsa ntchito mafoni ndi intaneti poyang'anira polojekiti m'magulu ang'onoang'ono. Gulu lirilonse likhoza kudzipangira malo ogwirira ntchito abwino, omwe amaphatikizapo ntchito zambiri. Ntchitoyi, nayonso, imatha kukhala ndi ntchito zambiri. Ogwiritsa ntchito omwe ali ndi mwayi wopeza ntchito amatha kuwonjezerapo, kuyika mafayilo, ndikulandila zidziwitso za momwe ikugwirira ntchito. Asana amaphatikizana bwino ndi Slack: koyambirira ndikosavuta kukhazikitsa ntchito, chachiwiri mutha kukambirana mwachangu.
3. uthengawo - ntchito yotumizira mauthenga mwachangu. Ngakhale kuti mthengayu sali wotchuka kwambiri m'mayiko a CIS, ndi yabwino kwa kulankhulana mwachisawawa ndikuvomereza mwamsanga tsatanetsatane wa polojekiti. Mutha kupanga magulu angapo ammutu kuti mukambirane ma projekiti.
Ngati mukufunikira kulamulira osati kulankhulana kwamkati, komanso kulankhulana ndi makasitomala ndi ntchito ya dipatimenti yogulitsa malonda, simungathe kuchita popanda CRM. Momwemo, ma CRM amakulolani kuti mupange malo amodzi olankhulirana ndi makasitomala ndikusintha mauthenga onse kuchokera kwa amithenga apompopompo.
Oyambitsa ambiri amalumikizana ndi makasitomala mu Gmail, chifukwa chake CRM yamtambo ndi kuphatikiza kwa Gmail ndiye njira yabwino kwambiri yoyambira.
Kodi CRM imathandizira ndi chiyani?
- Lunzanitsa zambiri pakati pa madipatimenti;
- Chepetsani ndalama za ogwira ntchito pantchito yanthawi zonse
- Sinthani mameseji ambiri ndi zotsatila
- Sinthani malonda bwino
- Kufikira kwathunthu kwa data yamakasitomala: mbiri yogula, chifukwa chomwe adayimbira foni komaliza, ndi zina zambiri kuchokera ku chipangizo chilichonse padziko lonse lapansi.
- Kupereka malipoti ku dipatimenti iliyonse
- Ziwerengero zonse za ntchito zoyambira;
- Sinthani kulumikizana ndi makasitomala kuchokera pamakalata, Kalendala, Google Drive ndi Hangouts kukhala mawonekedwe amodzi ndikuchotsa ma tabu ambiri.
- Osataya otsogolera
Pansipa ndilankhula mwachidule za ma CRM a Gmail omwe tagwira nawo ntchito, ndikuchenjeza zomwe zili zofunika kwa ife: mawonekedwe omveka bwino popanda kukwera, mtengo wotsika komanso chithandizo chokwanira.
Panali ochepa ma CRM otere - ndendende, awiri okha.
NetHunt - CRM yokwanira mkati mwa Gmail kuti isinthe machitidwe ndi kuwongolera malonda kuyambira pakugwiritsa ntchito mpaka kugulitsa. Zimaphatikizapo zinthu zingapo zoyendetsera kutsogolera, kukulitsa maubwenzi ndi makasitomala, kuyang'anira malonda ndi kutseka malonda.
Popeza mbiri ya kuyankhulana ndi makasitomala imasungidwa mumtambo, sichitayika pamene mmodzi wa ogulitsa achoka ndipo alipo. .
Ubwino: mawonekedwe achibadwidwe, magwiridwe antchito okulitsidwa kwambiri (mu ma CRM ena muyenera kulipira padera pazowonjezera zina monga kutumiza makalata ambiri), kuphatikiza ndi G-Suite ndi mtengo. Kwa oyambitsa ambiri, mtengo ndi wovuta kwambiri - kuyambika ndi anthu 4-5 sangakwanitse kugula CRM yoposa ndalama za 150 pamwezi (mtengo wa NetHunt pa wogwiritsa ntchito / mwezi ndi $ 10 okha). Kuphatikiza kosiyana ndi manejala wamunthu komanso chithandizo chabwino.
Mwa minuses: palibe kuphatikizika kwachindunji ndi ntchito zamakalata a SMS ndipo mapangidwe amtundu wamafoni siwochezeka.
Chachiwiri ndi chiyambi cha Estonian Pipedrive, zomwe ndi zosiyana chifukwa ali ndi mwayi wolandira mafoni ndi kugwiritsa ntchito mosavuta. Komabe, mtengo wawo wogwirira ntchito zapamwamba ndi $ 49/munthu pamwezi, zomwe sizoyenera aliyense.
Kulakwitsa 2: Kufanana kwa mlengi
Cholakwika chofala chomwe chimapangitsa 90% ya zoyambira kulephera ndi omwe adayambitsa. Atalandira gawo loyamba la ndalama, ambiri aiwo amawona nthawi iyi ngati nthawi yawo yabwino kwambiri. Gehena yapadera ndi omwe amatchedwa "atsogoleri achikoka" omwe, pamene akuyamika chiyambi chawo ndi kupereka zoyankhulana, amanyalanyaza kwathunthu luso la luso la ubongo wawo. Iwo ali okonzeka kuthamangira ndi zofalitsa za The Verge kapena TechCrunch kwa zaka zambiri, pomwe kuyambika kwawo kumayimilira mwachisoni chifukwa cha ulemerero wake wakale. Nthawi zambiri mumawapeza pamisonkhano yokhala ndi milandu yolimbikitsa momwe mungapezere ndalama kuchokera kwa Investor ndikukonzekeretsa ofesi yokonza mapulani, koma sanganene chilichonse chomwe chikuchitika m'chipinda chogwirira ntchito.
Kulephera kulingaliranso mozama lingaliro loyamba la kuyambika ndi vuto la eni mabizinesi ambiri. Eni ake oyambira nthawi zambiri amatembenukira kwa ine kuti nditsimikizire kulondola kwa malingaliro awo m'malo mwa ukatswiri weniweni. Amanyalanyaza kusanthula kwa msika, malingaliro a ogwiritsa ntchito komanso malingaliro a antchito.
Eni ake oyambira amawona zolephera nthawi zonse ndi zolakwika pagawo lililonse lakubweretsa chinthu kumsika kapena kutsatsa ngati vuto laumwini ndipo amayesetsa kutsimikizira kuti lingaliro lawo lidzagwira ntchito. Ndipo enawo samamvetsa kalikonse.
Izi ndi zoyambira pomwe gawo la mkango limagwiritsidwa ntchito pakutsatsa ndi PR. Mlingo wodumpha pambuyo poyeserera kwaulere ndiwokwera kwambiri, ndipo G2Crowd ndi nsanja zina zimadzazidwa ndi ndemanga zambiri za ogwiritsa ntchito oyipa. Ogwira ntchito poyambira kotero amasankhidwa kukhala okhulupirika: ngati ngakhale m'modzi wa iwo amakayikira Lingaliro la Mlengi Wamkulu, amamutsanzikana mwamsanga.
Mndandanda wa zoyambira ndi mtsogoleri wachikoka uli pamwamba pa Theranos, kampani yoyesa magazi yomwe tsopano ikuimbidwa mlandu wachinyengo ndi osocheretsa ogwiritsa ntchito. Kumapeto kwa chaka cha 2016, osunga ndalama adapeza ndalama zokwana madola 9 biliyoni, apamwamba kuposa chiwerengero cha 20 Silicon Valley startups pamodzi. Zaka zingapo pambuyo pake, chinyengocho chinawululidwa ndipo dziko lonse lapansi linaphunzira kuti lingaliro limene Mlengi Elizabeth Holmes amakhulupirira kwambiri silingakwaniritsidwe.
Chochita?
Kuti chithunzi chakunja chigwirizane ndi njira zamkati poyambira, mukufunikira gulu labwino. Ngati ndinu oyambira koyambirira popanda ndalama zakunja, simungathe kukopa katswiri wabwino ndi gulu laubwenzi ndi makeke muofesi.
Pali njira zingapo zopangira gulu lalikulu popanda kuphatikizira abwenzi ndi abale:
1. Perekani nawo gawo poyambira: Mchitidwe wamba wopereka zosankha kapena magawo mu kampani. Werengani zambiri za kugawa ndalama poyambira . Popeza ndizosatheka kumaliza mgwirizano wosankha pakuyambitsa kolembetsa ku Russia popanda kupanga kampani yakunyanja, onani mfundo zotsatirazi.
2. Ufulu ndi udindo: kwa katswiri wabwino, kukhudzidwa ndi digiri ya ufulu nthawi zambiri ndizofunikira kwambiri kuposa ndalama (koma osati kwa nthawi yayitali). Wogwira ntchito yemwe akuwona ngati gawo la polojekiti yabwino ndipo amatha kusankha njira ndi njira kuti akwaniritse cholinga mwakufuna kwake amatha kupititsa patsogolo kukula kwa oyambitsa ndi maulendo atatu. Mpatseni mwayi wopeza ma analytics, perekani ndemanga pafupipafupi, ndikugawana mapulani anthawi yayitali. Wogwira ntchito woteroyo amamvetsetsa kuthekera kwa oyambitsa, amatha kuwunika momveka bwino masiku omaliza ndikuwona zovuta zazomwe ogwiritsa ntchito asanaziwone.
3. Tengani matalente achichepere: Ophunzira ambiri aluso sadziwidwa ndi owalemba ntchito kwa nthawi yayitali. Yang'anani otukula achichepere ndi QA pa hackathons, pakati pa omaliza maphunziro komanso pamabwalo apadera. Maphunziro ambiri amaphatikizapo ntchito zenizeni zomwe gulu likuphunzirapo. Yambitsani zoyambira zanu ndikuyang'ana ophunzira aluso.
4. Perekani mwayi wokulitsa kunja kwa mbiri yanu: Ndibwino ngati wogwira ntchito angaphunzire zambiri za ntchito za kampaniyo ndikuwongolera osati m'dera lake lokha, komanso m'madera okhudzana nawo. Kuyamba kumapereka gawo loyenera lachitukuko chokwanira, kuthandizira ndikukulitsa zoyeserera za ogwira ntchito.
5. Phunzitsani antchito: Kukula kwa ogwira ntchito ndi ndalama zabwino mtsogolomo poyambira. Ngakhale miyezi isanu ndi umodzi pambuyo pake mmodzi wa iwo amapita ku bungwe lalikulu kuti akalandire malipiro amsika. Kambiranani zochotsera pamisonkhano yapadera, alangizi ogwira ntchito ndikugula mwayi wopeza maphunziro apa intaneti.
Ndipo upangiri waukulu ndikuvomereza kuti ngakhale wanzeru ngati iwe ungakhale wolakwa. Ndiyeno mayankho ochokera kwa ogwira ntchito adzawoneka ngati zotheka kukula, osati phokoso lopanda kanthu.
Kulakwitsa 3: Kupanga chinthu popanda kuyang'anira msika
Mu 42% ya milandu, oyambitsa adalephera chifukwa adathetsa mavuto omwe kulibe. Ngakhale ndi gulu lamaloto, mtsogoleri wanzeru komanso kutsatsa kosangalatsa, zitha kukhala kuti palibe amene ali ndi chidwi ndi malonda anu. Kodi chinalakwika ndi chiyani pochita zimenezi?
Treehouse Logic, pulogalamu yosinthira makonda, idafotokoza chifukwa chake idalephereka motere: βSitinathetse vuto la msika wapadziko lonse lapansi. Ngati titha kuthetsa mavuto akulu mokwanira, titha kufikira Β»
Gululi likukhulupirira mpaka komaliza kuti msika ukudikirira malonda awo ndipo samamvetsetsa chifukwa chake osunga ndalama ochokera ku AngelList sakuyikamo ndalama nthawi yomweyo. Oyambitsa amasankha madera omwe amadzisangalatsa okha, osati kwa osunga ndalama. Chifukwa chake, amapanga zinthu ndi ntchito zamabizinesi, kupanga ntchito pogwiritsa ntchito matekinoloje apamwamba, ndikupanga ukadaulo wamaphunziro ndi IoT. Ogulitsa ma Venture ali ndi chidwi ndi fintech, ntchito zogwirira ntchito, misika, malonda ogulitsa ndi matekinoloje amakampani azakudya.
Chochita?
Lingaliro lililonse loyambira limadutsa pafupifupi mkombero womwewo lisanakhazikitsidwe. Pa gawo lililonse ndikofunikira kulabadira ma nuances:
Gawo 1. Kulemba ndondomeko ya bizinesi. Anthu ambiri amaganiza kuti sitejiyi ndi ya ofooka, ndipo amapita ku gawo lachitatu. Pafupifupi theka la oyambitsa onse olephera sanalandire ndalama zokwanira. Kumbukirani kuti kufika pa nthawi yopuma kungatenge nthawi yaitali kuposa momwe mukuganizira. Magwero osungira ndalama ndi ndalama zokwanira ndizomwe zimasiyanitsa oyambitsa bwino.
Gawo 2. Kufufuza kufunikira kwa msika. Fufuzani zamakampani anu ndikuwona zomwe zachitika posachedwa. Ndikofunika kuwerengera kuti ndi ndani mwa iwo amene adzakhalapo kwa nthawi yaitali: yerekezerani ziwerengero ndi kukula kwa makampani. Fufuzani omwe akupikisana nawo mwachindunji komanso osalunjika: malo awo, gawo la msika, chitukuko. Ndani adachoka kumsika ndipo chifukwa chiyani?
Gawo 3. Dziwani omvera omwe mukufuna. Zoyankhulana, zofufuza m'magulu amutu. Funsani pamabwalo, m'magulu a Facebook, abwenzi ndi omwe mumawadziwa. Kufufuza koteroko kumatenga miyezi ya 2, koma palibe chiyambi chimodzi chomwe ndikudziwa chomwe chinasiyidwa popanda chidziwitso pambuyo powerenga zotsatira zonse zafukufuku. Ndizomveka kupanga ndi kuyesa malingaliro osiyanasiyana pa gawo laling'ono la omvera okhulupirika.
Ngati ndinu oyambitsa achichepere omwe adutsa magawo onse panjira yopita kukukula kokhazikika kapena mwangotsala pang'ono kuyambitsa polojekiti yanu, gawanani zolakwa zanu mu ndemanga.
Ndalama zazikulu komanso kukula kwa aliyense!
Source: www.habr.com