Arthur Khachuyan ndi katswiri wodziwika bwino wa ku Russia pakupanga deta yayikulu, woyambitsa kampani ya Social Data Hub (tsopano Tazeros Global). Mnzake wa National Research University Higher School of Economics. Kukonzekera ndi kuperekedwa, pamodzi ndi National Research University Higher School of Economics, bilu pa Big Data mu Federation Council.Analankhula ku Curie Institute ku Paris, St. Petersburg State University, Federal University pansi pa Boma la Russian Federation, ku Red Apple, International OpenDataDay, RIW 2016, AlfaFuturePeople.
Nkhaniyi idajambulidwa pamwambo wotsegulira "Geek Picnic" ku Moscow mu 2019.
Arthur Khachuyan (pano - AH): - Ngati kuchokera ku mafakitale ambiri - kuchokera ku mankhwala, kuchokera ku zomangamanga, kuchokera ku chinachake, chinachake, kusankha kumene teknoloji ya deta yaikulu, kuphunzira makina, kuphunzira mozama kumagwiritsidwa ntchito nthawi zambiri, ndiye kuti izi ndizo malonda. Chifukwa kwa zaka zitatu kapena zingapo zapitazi, chirichonse chomwe chimatizungulira mumtundu wina wa mauthenga otsatsa tsopano chikumangiriridwa ndendende ndi kusanthula deta ndi ndendende zomwe zingatchedwe nzeru zopangira. Chifukwa chake, lero ndikuwuzani za izi kuchokera ku mbiri yakale kwambiri ...
Ngati mukuganiza zanzeru zopangira komanso momwe zimawonekera, mwina ndi chinthu chonga chimenecho. Chithunzi chachilendo ndi chimodzi mwama neural network omwe ndidalemba chaka chapitacho kuti ndipeze kudalira zomwe galu wanga amachita - ndi kangati komwe amafunikira kuti akhale wamkulu, waung'ono, ndipo zimatengera bwanji momwe amadya. kapena ayi?. Izi ndi nthabwala za momwe luntha lochita kupanga lingaganizidwe.
Komabe, tiyeni tiganizire momwe zonsezi zimagwirira ntchito pazotsatsa zotsatsa. Pali njira zitatu zomwe ma aligorivimu amakono pakutsatsa ndi kutsatsa angagwirizane nafe. Ndi zoonekeratu kuti nkhani yoyamba ndi yofuna kupeza ndi kuchotsa chidziwitso chowonjezera chokhudza inu ndi ine, ndikuchigwiritsa ntchito pazinthu zabwino osati zabwino; sinthani njira yamunthu aliyense payekhapayekha; Mwachilengedwe, zitatha izi, pangani kufunikira kwina kuti mukwaniritse cholinga chachikulu ndikugulitsa zina.
Pogwiritsa ntchito zipangizo zamakono, akuyesera kuthetsa vuto la kulankhulana kogwira mtima
Ndikakuuzani kuti muganizire zomwe Pornhub ndi M. Kanema”, mukuganiza bwanji?
Ndemanga zochokera kwa omvera (amene atchulidwa pano ndi C): - TV, omvera.
O: - Lingaliro langa ndiloti awa ndi malo awiri omwe anthu amabwera ku mtundu wina wa utumiki, kapena tiyeni titchule mtundu wina wa katundu. Ndipo omvera awa ndi osiyana chifukwa safuna kuuza wogulitsa chilichonse. Amafuna kubwera ndikupeza zomwe zimamusangalatsa mwatsatanetsatane kapena mosabisa. Mwachilengedwe, palibe amene amabwera ku M. Kanema" safuna kulankhula ndi ogulitsa aliyense, safuna kumvetsa, safuna kuyankha aliyense wa mafunso awo.
Choncho, nkhani yoyamba ikutsatira zonsezi.
Pamene matekinoloje opezera chidziwitso chowonjezera adawonekera kuti apewe kuyankhulana ndi munthu. Tonsefe timasangalala tikaimbira foni kubanki ndipo banki imatiuza kuti: “Moni. Alexey, ndinu kasitomala wathu wa VIP. Tsopano manejala wina wamkulu alankhula nawe." Mwabwera ku banki iyi, ndipo palidi manejala wapadera yemwe angalankhule nanu. Tsoka ilo kapena mwamwayi, palibe kampani imodzi yomwe idapezabe momwe angalembere mamenejala amunthu chikwi kwa makasitomala chikwi; ndipo popeza ambiri mwa anthuwa tsopano ali pa intaneti, ntchito yake ndikumvetsetsa kuti ndi munthu wotani komanso momwe mungalankhulire naye molondola asanabwere kuzinthu zina zotsatsa. Ndipo kotero, kwenikweni, teknoloji yawonekera yomwe ikuyesera kuthetsa vutoli.
Kuchotsa deta ndi mafuta atsopano
Tiyerekeze kuti ndinu mwiniwake wa malo ogulitsira maluwa. Anthu atatu abwera kudzakuwonani. Woyamba amaima kwa nthawi yaitali kwambiri, amazengereza, amayesa kulankhula nanu, amatenga mtundu wina wa maluwa - mumapita kukakulunga, kupita kukachita chinachake kumeneko; amathawa m'khola ndi maluwa - mwataya zikwi zitatu rubles. Chifukwa chiyani zidachitika? Simudziwa chilichonse chokhudza munthu uyu: simukudziwa mbiri yake yomangidwa mu Unduna wa Zam'kati, simukudziwa kuti ndi kleptomaniac ndipo amalembedwa m'chipatala cha matenda amisala. Chifukwa chiyani? Chifukwa mudaziwona koyamba, ndipo sindinu katswiri wamakhalidwe.
Wina amabwera ... Vitaly. Vitaly nayenso amatenga nthawi yayitali kuti azindikire, akuti, "Chabwino, ndikufunika izi ndi izo." Ndipo mumamuuza kuti, "Maluwa a amayi, sichoncho?" Ndipo mumamugulitsa maluwa.
Lingaliro apa ndikupeza deta yokwanira kuti mumvetse zomwe munthuyo akufunikira. Aliyense nthawi yomweyo anaganiza za mtundu wina wa maukonde otsatsa ndi zina ...
Aliyense mwina adamvapo mawu opusa akuti "deta ndi mafuta atsopano" kangapo? Ndithudi aliyense wamva. M'malo mwake, anthu adaphunzira kusonkhanitsa deta kalekale, koma kuchotsa deta kuchokera ku deta iyi ndi ntchito yomwe luntha lochita kupanga pakutsatsa, kapena mtundu wina wa ma algorithms owerengera, tsopano akuyesera kuthetsa. Chifukwa chiyani? Chifukwa ngati mulankhula ndi munthu, akhoza kukupatsani yankho lolondola, lolakwika, kapena lachikuda. Nthabwala yomwe ndimauza ophunzira anga ndi momwe kafukufuku amasiyanirana ndi ziwerengero.
Izi zikutanthauza kuti m’midzi iwiri anaganiza zochititsa phunziro pa avareji ya umuna. Izi zikutanthauza kuti m'mudzi woyamba, Villaribo, kutalika kwake ndi masentimita 15, m'mudzi wa Villabaggio - 25. Kodi mukudziwa chifukwa chake? Chifukwa miyeso inkachitika m’mudzi woyamba, ndipo m’mudzi wachiwiri munali kufufuza.
Makampani olaula ndiye maziko a machitidwe opangira
Ichi ndichifukwa chake njira yamakono ndiyo kufufuza anthu onse popanda kupatulapo, ngakhale atakhala osachepera 100%, koma awa ndi anthu omwe simukusowa kuwafunsa, simukusowa kuwayang'ana. Ndikokwanira kusanthula zomwe tsopano zimatchedwa digito footprint kuti mumvetse zomwe munthuyu akufunikira, momwe angalankhulire naye molondola, momwe angapangire zofunikira mozungulira iye. Kumbali imodzi, iyi ndi makina opanda malingaliro (koma inu ndi ine timadziwa bwino izi); sitikufuna kulumikizana ndi anthu ochokera ku M. Kanema," komanso zochulukirapo, tikapita kuzinthu ngati Pornhub, timafuna kupeza zomwe tikufuna.
Chifukwa chiyani ndimakonda kulankhula za Pornhub? Chifukwa makampani akuluakulu ndi oyamba kubwera pakuwunika matekinoloje oterowo, pakukhazikitsa matekinoloje otere, kusanthula deta. Ngati mutenga malaibulale atatu otchuka kwambiri m'derali (mwachitsanzo, TensorFlow kapena Pandas for Python, pokonza mafayilo a CSV, ndi zina zotero), ngati mutsegula pa Github, ndi Google yochepa ya mayina onsewa mudzapeza a. anthu angapo omwe amagwira ntchito kapena pano akugwira ntchito ku kampani ya Pornhub, ndipo anali oyamba kugwiritsa ntchito njira zovomerezera kumeneko. Kawirikawiri, nkhaniyi ndi yopita patsogolo kwambiri, ndipo ikuwonetsa kuchuluka kwa omvera awa, momwe kampaniyi yapitira patsogolo.
Magawo atatu a chizindikiritso
Pali seti yayikulu ya data yozungulira munthu yomwe imatha kudziwika. Nthawi zambiri ndimagawa izi m'magawo atatu, kupita mozama komanso mozama. Mwachibadwa, kampaniyo ili ndi deta yakeyake.
Ngati, titi, tikukamba za kumanga dongosolo lothandizira, ndiye kuti mlingo woyamba ndi deta yomwe ili pa sitolo yokha (mbiri yogula, mitundu yonse ya zochitika, momwe munthu amachitira ndi mawonekedwe).
Kenako pali mulingo (waukulu kwambiri) - ichi ndi chomwe chimatchedwa magwero otseguka. Musaganize kuti ndikukulimbikitsani kuti muwononge malo ochezera a pa Intaneti, koma kwenikweni, zomwe zimapezeka m'mabuku otseguka zimatsegula deta yaikulu yomwe mungathe, kunena, kuphunzira za munthu.
Ndipo gawo lalikulu lachitatu ndi chilengedwe cha munthu ameneyu. Inde, pali lingaliro lakuti ngati munthu sali pa malo ochezera a pa Intaneti, palibe deta za iye kumeneko (mwinamwake mukudziwa kale kuti izi sizowona), koma chofunika kwambiri ndi chakuti deta yomwe ili pa mbiri ya munthu. (kapena mwanjira ina) ndi 40% yokha ya chidziwitso chomwe chingapezeke pa izi. Zotsalazo zimachokera ku chilengedwe chake. Mawu oti "ndiuzeni kuti bwenzi lanu ndi ndani ndipo ndikuuzeni kuti ndinu ndani" amatenga tanthauzo latsopano m'zaka za zana la XNUMX chifukwa chiwerengero chachikulu cha deta chingapezeke pafupi ndi munthuyo.
Ngati tilankhulana pafupi ndi mauthenga otsatsa, ndiye kuti kulandira mauthenga otsatsa osati kuchokera ku malonda, koma kuchokera kwa bwenzi lina, bwenzi kapena mwinamwake munthu wotsimikiziridwa ndi chinthu chozizira kwambiri chomwe otsatsa ambiri amagwiritsa ntchito. Ntchito ina ikakupatsirani khodi yaulere yaulere, mumalemba za izi ndikukopa omvera atsopano. M'malo mwake, nambala yotsatsira iyi ya "Yandex.Taxi" yokhazikika sinasankhidwe mwachisawawa, koma chifukwa cha izi, kuchuluka kwa data kudawunikidwa za kuthekera kwanu kukopa omvera atsopano ndikulumikizana nawo mwanjira ina.
Amapendanso khalidwe la anthu otchulidwa pa TV
Ndikuwonetsani zithunzi zitatu, ndipo mundiuze kusiyana kwake kuli pakati pawo.
Ic:
Izi:
Ndipo iyi:
Kodi pali kusiyana kotani pakati pawo? Zonse ndi zophweka apa. Monga mu quantum mechanics, pankhaniyi izi zidapangidwa ndi wowonera. Ndiko kuti, kusiyana kwa kampeni yotsatsa yofananira, yopangidwa ndi mtundu womwewo panthawi imodzimodzi, ndi mwa omwe adawonera kulenga uku. Payekha, ndikamapita ku Amediateka, amawonetsabe Khal Drogo. Sindikudziwa zomwe Amediateka akuganiza za zomwe ndimakonda, koma pazifukwa zina izi zimachitika.
Zomwe tsopano zimatchedwa kulumikizana kwamunthu ndi nkhani yotchuka kwambiri yokopa omvera ndikulumikizana nayo moyenera. Ngati pa gawo loyamba tidazindikira anthu omwe amagwiritsa ntchito deta yathu yamtundu, deta yotseguka komanso, mwachitsanzo, deta yochokera kumalo a munthu uyu, ife, titatha kumusanthula, tikhoza kumvetsetsa kuti ndi ndani, momwe tingalankhulire naye molondola komanso, chofunika kwambiri. , chinenero chimene amalankhula amalankhula naye.
Pano luso lamakono lapita kutali kotero kuti anthu omwe ali mu mndandanda wa TV omwe anthu amawonera tsopano akuwunikidwa. Ndiye kuti, mumakonda mndandanda wapa TV - [amakonda] amawonedwa, amayang'ana omwe mudalumikizana nawo pamenepo, kuti mumvetsetse kuti ndi munthu wamtundu wanji yemwe angakhale woyenera kuti muyanjane naye. Zikumveka ngati zopanda pake, koma kungosangalatsa, yesani pa chimodzi mwazothandizira - anthu osiyanasiyana amawona opanga osiyanasiyana (kuti azitha kulumikizana nawo moyenera).
Palibe media yamakono kapena vidiyo yomwe imangokuwonetsani nkhani. Pitani kumawayilesi - ma aligorivimu ambiri adakwezedwa omwe amakuzindikiritsani, kumvetsetsa zomwe munachita kale, funsani masamu ndikukuwonetsani china chake. Pankhaniyi, pali nkhani yachilendo.
Kodi zosowa zimatsimikiziridwa bwanji? Psychometry. Physiognomy
Pali njira zambiri (zenizeni) zodziwira zosowa zenizeni za munthu komanso momwe mungalankhulire nawo molondola. Pali njira zambiri, zonse zimathetsedwa mosiyana, sizingatheke kunena zomwe zili zabwino ndi zoipa. Akuluakulu akuwoneka kuti amadziwa zonse.
Psychometry. Pambuyo pa nkhaniyi ndi Cambridge Analytics, zinatengera mtundu wina wodabwitsa, mwa lingaliro langa, mtundu wina wa kutembenuka, chifukwa kampani yachiwiri iliyonse ya ndale tsopano imabwera ndikuti: "O, kodi mungandipange ngati Trump? Ndikufunanso kupambana, ndi zina zotero. " Ndipotu izi, ndithudi, ndizopanda pake pazowona zathu, mwachitsanzo, zisankho zandale. Koma kudziwa ma psychotypes, mitundu itatu imagwiritsidwa ntchito:
- choyamba chimachokera pazomwe mumadya - mawu omwe mumalemba, zina zomwe mumakonda, makanema, ndi zina;
- yachiwiri imamangiriridwa ndi momwe mumachitira ndi mawonekedwe a intaneti, momwe mumalembera, mabatani omwe mumasindikiza - ndithudi, pali makampani onse omwe, malinga ndi zolemba zawo za kiyibodi, akhoza kudziwa modalirika zomwe tsopano zimatchedwa psychotypes.
- Sindine katswiri wa zamaganizo, sindikumvetsa momwe zimagwirira ntchito, koma kuchokera kumbali ya mauthenga otsatsa malonda, omvera omwe amagawidwa m'zigawozi amagwira ntchito bwino kwambiri, chifukwa wina ayenera kuwonetsedwa chophimba chofiira ndi buluu. mkazi, munthu ayenera kusonyezedwa mdima chophimba -buluu maziko ndi mtundu wa abstraction, ndipo ntchito ozizira kwambiri. Pazigawo zina zotsika - kwambiri kotero kuti munthu sangaganize nkomwe. Kodi vuto lalikulu pamsika wotsatsa ndi chiyani tsopano? Aliyense ndi wanzeru, aliyense akubisala, aliyense ali ndi zilolezo za osatsegula miliyoni miliyoni, kuti asadziwike mwanjira iliyonse - mwina muli ndi "Adblocks", "Gostrey" ndi mitundu yonse ya mapulogalamu omwe amaletsa kutsatira. Chifukwa cha zimenezi, n’zovuta kumvetsa chilichonse chokhudza munthu. Ndipo teknoloji yasunthira - simuyenera kudziwa kuti munthu uyu wabwerera ku malo anu kwa nthawi ya 125, koma kuti iyenso ndi munthu wachilendo.
Physiognomy ndi sayansi yotsutsana kwambiri. Izo sizimaganiziridwa nkomwe sayansi. Ili ndi gulu la anthu omwe kale anali kupanga mapulogalamu ozindikira mabodza a Unduna wa Zam'kati, ndipo tsopano akuchita zomwe zimatchedwa kuti munthu waluso. Njira apa ndiyosavuta: zithunzi zanu zingapo zapagulu zimatengedwa pamasamba ena ochezera, ndipo ma geometry amitundu itatu amapangidwa kuchokera kwa iwo. Ndipo ngati ndinu loya, mudzanena tsopano kuti uyu ndi munthu komanso deta yanu; koma ndikuwuzani kuti izi ndi 300 zikwizikwi zomwe zili mumlengalenga, ndipo uyu si munthu, ndipo sizinthu zaumwini. Izi ndi zomwe aliyense amalankhula Roskomnadzor akabwera kwa iwo.
Koma mozama, nkhope yanu padera, ngati dzina lanu loyamba ndi lomaliza silinasainidwe pamenepo, sizomwe zili zanu. Mfundo ndi yakuti anyamata amalemba maonekedwe osiyanasiyana a nkhope omwe amakhudza momwe munthu amapangira zisankho komanso momwe angagwirire naye bwino. M'madera ena izi sizigwira ntchito bwino, m'magulu ena otsatsa; zomwe zigawo zimagwira ntchito bwino kwambiri. Pamapeto pake, zikuwoneka kuti mukamapita kuzinthu zina, simukuwona mbendera imodzi yokha yomwe ikuwonetsedwa kwa aliyense, koma, mwachitsanzo ... zabwino kwambiri. Inde, izi ndizomvetsa chisoni kwambiri kuchokera kwa ogula, chifukwa anthu akuyamba kugwiritsidwa ntchito mowonjezereka. Koma komabe, kuchokera ku bizinesi imagwira ntchito bwino kwambiri.
Bokosi lakuda la kuphunzira makina
Izi zimabweretsa vuto lotsatira ndi matekinoloje otere: pambuyo pake, kwa ambiri opanga tsopano zomwe zimatchedwa kuphunzira mozama ndi "bokosi lakuda". Ngati munalowetsedwapo m’nkhaniyi ndikulankhula ndi opanga, nthawi zonse amati: "O, mvetserani, chabwino, talembapo chinthu chosamvetsetseka kumeneko, ndipo sitikudziwa momwe chimagwirira ntchito." Mwina wina wachitapo zimenezi.
Izi ziri kutali ndi zoona. Zomwe tsopano zimatchedwa kuphunzira makina zili kutali ndi "bokosi lakuda". Pali chiwerengero chachikulu cha njira kufotokoza athandizira ndi linanena bungwe deta, ndipo pamapeto pake kampaniyo bwinobwino pamaziko a zimene zizindikiro makina anaganiza kukusonyezani izi kanema zolaula kapena china. Funso ndiloti palibe makampani omwe amawulula izi, chifukwa: choyamba, ndi chinsinsi cha malonda; chachiwiri, padzakhala kuchuluka kwakukulu kwa deta yomwe simunadziwe nkomwe.
Mwachitsanzo, izi zisanachitike, pokambirana za makhalidwe, tidakambirana momwe malo ochezera a pa Intaneti amasanthula mauthenga aumwini kuti alembe anthu munkhani zina zotsatsa. Ngati mulembera wina chinachake, kutengera izi mumalandira chizindikiro chapadera, makamaka, mtundu wina wa mauthenga otsatsa. Ndipo simudzatsimikizira, ndipo mwina palibe chifukwa chotsimikizira. Komabe, ngati mitundu yofananayo itawululidwa, ingakhalepo. Zikuoneka kuti msika womanga machitidwe olimbikitsa otere amadziyesa kuti sakudziwa chifukwa chake izi zidachitika.
Anthu safuna kudziwa zomwe anthu akudziwa za iwo
Ndipo nkhani yachiwiri ndi yoti kasitomala safuna kudziwa chifukwa chake adalandira malonda awa, chinthu ichi. Ndikuuzani nkhaniyi. Chondichitikira changa choyamba pakuchita malonda a machitidwe ovomerezeka otengera ma aligorivimu ofanana ndendende chifukwa cha kafukufuku anali mu 2015 mu network yayikulu kwambiri yamashopu ogonana (inde, komanso osati nkhani yosasangalatsa).
Makasitomala adapatsidwa zotsatirazi: amalowa, amalowa ndi malo awo ochezera a pa Intaneti, ndipo patapita masekondi pafupifupi 5 amalandira sitolo yaumwini, ndiye kuti, zinthu zonse zasintha - zimagwera m'gulu linalake, ndi zina zotero. . Kodi mukudziwa kuchuluka kwa kutembenuka kwa sitoloyi kwakwera? Osati mwanjira iliyonse! Anthu analowa ndipo nthawi yomweyo anathawa. Adalowa ndikuzindikira kuti adapatsidwa zomwe akuganiza ...
Vuto la mayesowa linali lakuti pansi pa chinthu chilichonse chinalembedwa chifukwa chake munapatsidwa ("chifukwa ndinu membala wa gulu lobisika "Mkazi Wamphamvu akufunafuna mwamuna yemwe ali pakhomo"). Chifukwa chake, machitidwe amasiku ano amavomerezera samawonetsa deta pamaziko omwe "kuneneratu" kudapangidwa.
Nkhani yodziwika kwambiri ndi media chifukwa onse amagwiritsa ntchito machitidwe olimbikitsa ofanana. M'mbuyomu, ma aligorivimu anali osavuta: yang'anani gulu la "Ndale" - ndipo amakuwonetsani nkhani za gulu la "Ndale". Tsopano zonse ndizovuta kwambiri kotero kuti amasanthula malo omwe mudayimitsa mbewa, mawu omwe mudayang'ana kwambiri, zomwe mudakopera, momwe mumachitira ndi tsamba ili. Kenako amasanthula mawu a mauthengawo: eya, simukungowerenga nkhani za Putin, koma mwanjira inayake, ndi mtundu wina wamalingaliro. Ndipo munthu akalandira nkhani zina, saganizira n’komwe za mmene anadzera kuno. Komabe, iye amalumikizana ndi izi.
Zonsezi, mwachibadwa, cholinga chake ndi kusunga wosauka, kamwana kakang'ono kakang'ono kamene kamayamba kale kupenga kuchokera kuzinthu zambiri zomwe zili pafupi naye. Apa ziyenera kunenedwa kuti zingakhale bwino kugwiritsa ntchito machitidwe otere kuti musinthe zolengedwa mozungulira inu ndikusonkhanitsa zambiri, koma, mwatsoka, palibe ntchito zoterezi.
Artificial intelligence imagwira kasitomala mumlengalenga ndikupanga kufunikira
Ndipo apa funso limodzi losangalatsa kwambiri la filosofi likutuluka, kuchoka pakupanga njira yopangira malingaliro ndikupanga zofuna. Nthawi zambiri palibe amene amaganiza za izi, koma mukayesa kufunsa otchedwa Instagram, "N'chifukwa chiyani mukusonkhanitsa deta? Bwanji osandiwonetsa kutsatsa kwachisawawa?" - Instagram idzakuwuzani: "Bwenzi, zonsezi zachitika kuti ndikuwonetseni zomwe zimakusangalatsani." Monga, tikufuna kukudziwani bwino lomwe kuti titha kukuwonetsani zomwe mukuyang'ana.
Koma ukadaulo wadutsa kale izi, ndipo matekinoloje ofananawo samaneneratu zomwe mukufuna. Iwo (tcheru!) amapanga zofuna. Mwina ichi ndiye chinthu chowopsa kwambiri chomwe chimakhudza nzeru zopangapanga pazolumikizana zotere. Chowopsya ndi chakuti chakhala chikugwiritsidwa ntchito pafupifupi kulikonse kwa zaka 3-5 zapitazi - kuchokera ku zotsatira za Google kufufuza zotsatira za Yandex, ku machitidwe ena ... Chabwino, sindidzanena zoipa za Yandex; ndi zabwino.
Mfundo yake ndi yotani? Papita nthawi yaitali kuchokera pamene mauthenga otsatsa malondawa achoka pa njira yomwe mumalemba kuti "Ndikufuna kugula mpando wa mwana" ndikuwona zofalitsa zikwi zana limodzi. Iwo anapitirira ku zotsatirazi: mkaziyo akangoika chithunzi cha mimba yosaoneka, mwamuna wake nthaŵi yomweyo anayamba kutsatiridwa ndi mauthenga: “Mwamuna, kubadwa kukubwera posachedwa. Gulani mpando wamwana."
Apa, mutha kufunsa, chifukwa chiyani, ndi kupita patsogolo kwakukulu kwaukadaulo, tikuwonabe kutsatsa koyipa kotereku pamasamba ochezera? Vuto ndilakuti pamsika uno chilichonse chimasankhidwabe ndi ndalama, motero mphindi imodzi yabwino wotsatsa wina ngati Coca-Cola angabwere ndi kunena kuti: “Nazi 20 miliyoni zanu - onetsani zikwangwani zanga zonyansa pa intaneti yonse. Ndipo adzachitadi zimenezo.
Koma ngati mupanga mtundu wina wa akaunti yoyera ndikuyesa momwe ma aligorivimu amakuganizirani molondola: amayesa kukulingalirani, kenako amayamba kukuchitiranitu pasadakhale. Ndipo ubongo wa munthu umagwira ntchito m’njira yakuti, polandira chidziŵitso chodalirika kaamba ka uwo, sugwira n’komwe nthaŵi imene unalandira chidziŵitsocho. Lamulo loyamba kuti mudziwe kuti muli m'maloto ndikumvetsetsa momwe mudadzera kuno. Munthu sakumbukira nthawi imene anafika m’chipinda chinachake. Ndi chimodzimodzi pano.
Google Ikhoza Kuyamba Kupanga Mawonedwe Anu Padziko Lonse
Maphunziro oterowo adachitidwa ndi makampani angapo akunja omwe amatsata i-tracking. Anaika zipangizo pamakompyuta apadera omwe amalemba pamene maso a munthu woyesedwa akuyang'ana. Ndinatenga odzipereka zikwi zisanu mpaka zisanu ndi ziwiri omwe amangoyang'ana chakudyacho, amalumikizana ndi malo ochezera a pa Intaneti, ndi malonda, ndipo adalemba zambiri zomwe anthuwa adayimitsa maso awo.
Ndipo zikuwonekeratu kuti anthu akalandira kulenga kotereku kwamunthu, samaganiziranso za izi - nthawi yomweyo amapitilira, ndikuyamba kucheza nawo. Kuchokera ku bizinesi, izi ndi zabwino, koma kuchokera kwa ife, monga ogwiritsa ntchito, izi sizozizira kwambiri, chifukwa - amawopa chiyani? - Kuti nthawi ina yabwino "Google" yokhazikika ikhoza kuyamba (kapena, mwina, siyingayambe) kupanga mawonekedwe ake adziko lapansi. Mwachitsanzo, mawa akhoza kuyamba kusonyeza anthu nkhani zoti dziko lafulati.
Kungoseka, koma agwidwa nthawi zambiri moti nthawi ya zisankho amayamba kupereka zidziwitso zina kwa anthu ena. Tonse timazolowera kuti makina osakira amapeza chilichonse moona mtima. Koma, monga ndimanenera nthawi zonse, ngati mukufunadi kudziwa momwe dziko limagwirira ntchito, lembani injini yanu yosakira, popanda zosefera, osalabadira kukopera, osayika ena mwa anzanu pazotsatira zosaka. Kuwonetsedwa kwa deta yeniyeni pa intaneti nthawi zambiri kumakhala kosiyana ndi zomwe zikuwonetsedwa ndi Google, Yandex, Bing, ndi zina zotero. Zida zina zimabisika chifukwa abwenzi, ogwira nawo ntchito, adani kapena munthu wina (kapena wokondedwa wakale amene mumagona naye) - zilibe kanthu.
Momwe Trump adapambana
Pamene kunali chisankho chomaliza ku United States, phunziro losavuta kwambiri linachitika. Anatenga zopempha zomwezo m'malo osiyanasiyana, kuchokera ku ma adilesi osiyanasiyana a IP, kuchokera kumizinda yosiyanasiyana, anthu osiyanasiyana adagwiritsa ntchito Google chinthu chomwecho. Conventionally, pempho anali mu kalembedwe: ndani adzapambana zisankho? Ndipo chodabwitsa, zotsatira zake zidamangidwa m'njira yoti m'maboma omwe anthu ambiri adayesa kuvotera munthu wolakwika, adalandira uthenga wabwino wokhudza munthu yemwe adasankhidwa ndi Google. Chiti? Chabwino, zikuwonekeratu kuti ndi ndani - yemwe adakhala purezidenti. Iyi ndi nkhani yosatsimikizika, ndipo maphunziro onsewa ndi chala m'madzi. Google ikhoza kunena kuti: "Anyamata, zonsezi zachitika kuti tikuwonetseni zofunikira kwambiri."
Kuyambira pano, muyenera kudziwa kuti zomwe zimatchedwa kuti ndizofunikira kwambiri sizili choncho. Kampaniyo imayitana chinthu choyenera chomwe chiyenera kugulitsidwa kwa inu pazifukwa zabwino kapena zoipa.
Amene alibe ndalama panopa akukonzekera kale kugula mtsogolo
Palinso mfundo ina yosangalatsa pano yomwe ndikuuzeni. Chiwerengero chachikulu cha anthu omwe ali ndi chidwi tsopano pa malo ochezera a pa Intaneti ndi m'mapulogalamu ndi achinyamata. Tiyeni titchule izi - achinyamata osakhazikika: ana azaka 8-9 omwe amasewera masewera a moronic, awa ndi 12-13-14 omwe akungolembetsa pamasamba ochezera. Chifukwa chiyani makampani akuluakulu amawononga ndalama zambiri komanso zothandizira kupanga mapulogalamu a anthu osalipira omwe sapanga ndalama? Panthawi yomwe omverawa akukhala zosungunulira, padzakhala chiwerengero chokwanira cha deta za izo kuti zidziwike khalidwe lake bwino kwambiri.
Tsopano funsani katswiri aliyense wa chamba, omvera ovuta kwambiri ndi ati? Adzanena: Zopindulitsa kwambiri. Chifukwa kugulitsa Mwachitsanzo, nyumba mtengo 150 miliyoni rubles kudzera malo ochezera a pa Intaneti ndi pafupifupi zosatheka. Pali milandu yodzipatula pamene mukuchita malonda amtundu wina kwa anthu 10, wina amagula nyumbayi - kasitomala ndi wopambana ... Koma mmodzi mwa zikwi khumi, kuchokera ku ziwerengero, ndi zopanda pake. Kotero, nchifukwa ninji kuli kovuta kuzindikira omvera opeza ndalama zambiri? Chifukwa anthu omwe tsopano ali omvera opindulitsa kwambiri anabadwa pamene intaneti idakali yaing'ono kwambiri, pamene palibe amene adamudziwa Artemy Lebedev, ndipo palibe zambiri za iwo. Ndikosatheka kuneneratu za machitidwe awo, ndizosatheka kumvetsetsa kuti atsogoleri amalingaliro awo ndi ndani, komanso kuchokera kumagwero ati omwe amalandila.
Kotero pamene inu nonse mudzakhala mabiliyoni mu zaka 25, ndipo makampani omwe akugulitsani inu chinachake adzakhala ndi kuchuluka kwa deta. Ndicho chifukwa chake tsopano tili ndi GDPR yodabwitsa ku Ulaya yomwe imalepheretsa kusonkhanitsa deta kuchokera kwa ana.
Mwachibadwa, izi sizikugwira ntchito konse, chifukwa ana onse amasewerabe pa akaunti ya amayi ndi abambo - umu ndi momwe chidziwitso chimasonkhanitsidwira. Nthawi ina mukapatsa mwana wanu piritsi, ganizirani izi.
Zowonadi sizowopsa, tsogolo la dystopian, pamene aliyense adzafa pankhondo ndi makina - nkhani yeniyeni tsopano. Pali makampani ambiri omwe akupanga ma aligorivimu a anthu omwe ali ndi mbiri ya psycho kutengera momwe amasewerera masewera. Makampani osangalatsa kwambiri. Kutengera zonsezi, anthu amagawidwa kuti azitha kulumikizana nawo mwanjira ina.
Kuneneratu za khalidwe la anthu awa lidzakhalapo mu zaka 10-15 - ndendende pa nthawi imene iwo adzakhala zosungunulira omvera. Chofunika kwambiri ndi chakuti anthuwa apereka kale chilolezo chokonzekera deta yawo, kuwasamutsira kwa anthu ena, ndipo zonsezi ndi chimwemwe, ndi zina zotero.
Ndani adzachotsedwa ntchito?
Ndipo nkhani yanga yomaliza ndi yakuti aliyense amafunsa nthawi zonse zomwe zidzachitike m'zaka za 50: tonsefe tidzafa, padzakhala kusowa kwa ntchito kwa ogulitsa ... Pali ogulitsa pano omwe akuda nkhawa ndi kusowa kwa ntchito, chabwino? Kawirikawiri, palibe chifukwa chodera nkhawa, chifukwa munthu aliyense woyenerera kwambiri sadzataya ntchito.
Ziribe kanthu zomwe ma aligorivimu amapangidwa, ziribe kanthu momwe makinawo amayandikira pafupi ndi zomwe tili nazo pano (akulozera kumutu kwake), ngati zikukula mofulumira, anthu oterowo sadzasiyidwa opanda ntchito, chifukwa wina adzayenera kupanga zinthu zolenga izi. kuchita. Inde, pali mitundu yonse ya "gans" yomwe imajambula zithunzi zomwe zimawoneka ngati anthu ndikupanga nyimbo, komabe n'zokayikitsa kuti anthu a m'derali adzataya ntchito.
Ndili ndi chilichonse ndi nkhaniyi, kotero mutha kufunsa mafunso ngati muli ndi zambiri. Zikomo.
Zitsogozo: - Anzanga, tsopano tikupita ku block "Mafunso ndi Mayankho". Inu kwezani dzanja lanu, ine ndikubwera kwa inu.
Funso lochokera kwa omvera (XNUMX): - Funso la "bokosi lakuda". Iwo adanena kuti ndizotheka kumvetsetsa chifukwa chake chotsatiracho chinapezedwa kwa wogwiritsa ntchito. Kodi awa ndi ma aligorivimu amtundu wina, kapena amayenera kuwunikidwa nthawi zonse pamtundu uliwonse wa ad hoc (zolemba za mlembi: "makamaka izi" - gawo la mawu achilatini)? Kapena pali okonzeka amtundu wina wa neural network omwe, kunena pang'ono, amatha kupanga bizinesi yomveka?
O: - Apa muyenera kumvetsetsa izi: pali ntchito zambiri pakuphunzirira makina. Mwachitsanzo, pali ntchito - regression. Kuti muchepetse, palibe ma neural network omwe amafunikira nkomwe. Chilichonse ndi chophweka: muli ndi zizindikiro zingapo, muyenera kuwerengera zotsatirazi. Pali ntchito zomwe zimayenera kutembenukira kuzinthu monga kuphunzira mozama. Zowonadi, pophunzira mwakuya ndizovuta kumvetsetsa zolemera zomwe zidaperekedwa kwa ma neuron, koma mwalamulo zonse zomwe mukufunikira ndikumvetsetsa zomwe data idalowetsedwa komanso momwe idasewerera pazotulutsa. Izi ndizokwanira mwalamulo kuti pakhale chisankho chotere ndipo ndikwanira kumvetsetsa zomwe nkhaniyo idapangidwa.
Sizili ngati mudapita kutsambali ndikuwonetsedwa mtundu wina wa mbendera chifukwa mudatenga chithunzi ndi tsitsi lofiira pa Instagram miyezi iwiri yapitayo. Ngati wopanga mapulogalamuwa saphatikizapo kusonkhanitsa deta iyi ndi chizindikiro cha mtundu wa tsitsi mu chitsanzo ichi, ndiye kuti sichidzangotuluka.
Kodi mungagulitse bwanji zotsatira zamakina ophunzirira makina?
Z: - Ndi funso chabe la chiyani: ndendende momwe mungafotokozere, momwe mungagulitsire munthu amene samamvetsa kuphunzira makina. Ndikufuna kunena: chitsanzo changa chimatsogolera bwino kuchokera ku mtundu wa tsitsi kupita ku ... chabwino, mtundu wa tsitsi umasintha ... Kodi izi ndizotheka kapena ayi?
O: - Mwina inde. Koma kuchokera kumalo ogulitsa, chiwembu chokhacho chidzagwira ntchito: muli ndi kampeni yotsatsa, timalowetsa omvera ndi omwe amapangidwa ndi makina - ndipo mumangowona zotsatira zake. Izi, mwatsoka, ndiyo njira yokhayo yotsimikizira makasitomala modalirika kuti nkhani yotereyi imagwira ntchito, chifukwa pali mayankho ambiri pamsika omwe adakhazikitsidwa kale ndipo sanagwire ntchito.
Za kupanga umunthu weniweni
Z: - Moni. Zikomo chifukwa cha phunziroli. Funso ndilakuti: ndi mwayi wanji womwe munthu ali nawo, yemwe pazifukwa zina safuna kutsatira njira yophunzirira makina, kuti adzipangire yekha umunthu womwe ndi wosiyana kwambiri ndi umunthu wake, polumikizana ndi mawonekedwe kapena kwa ena. chifukwa china?
O: - Pali mulu wa mapulagini osiyanasiyana omwe amachita makamaka ndi machitidwe osintha. Pali chinthu chozizira - Ghostery, yomwe, m'malingaliro mwanga, imakubisani kwathunthu ku gulu laotsatira osiyanasiyana omwe sangathe kulemba izi. Koma kwenikweni, tsopano zonse zomwe mukusowa ndi mbiri yotsekedwa pa malo ochezera a pa Intaneti kuti pasakhale wina aliyense, palibe zoipa zowonongeka, zomwe zingatolere kalikonse kumeneko. Ndikwabwino kukhazikitsa mtundu wina wowonjezera kapena kulemba china chake.
Mukuwona, lingaliro pano ndiloti mwalamulo, mwachitsanzo, deta yaumwini imatanthawuza deta yomwe mungadziwike nayo, ndipo lamulo limapereka mwachitsanzo adiresi yanu yakukhala, zaka, ndi zina zotero. Masiku ano pali chiwerengero chosawerengeka cha deta chomwe mungadziwike nacho: zolemba za kiyibodi zomwezo, makina osindikizira omwewo, siginecha ya digito ya osatsegula ... Posakhalitsa, munthu amalakwitsa. Akhoza kukhala kwinakwake mu "cafe" pogwiritsa ntchito "Thor", koma pamapeto pake, panthawi imodzi yabwino, mwina VPN idzaiwala kuyatsa, kapena chinachake, ndipo panthawiyo akhoza kudziwika. Chifukwa chake njira yosavuta ndiyo kupanga akaunti yachinsinsi ndikuyika zowonjezera.
Msika ukupita kumalo komwe muyenera kungodina batani limodzi kuti mupeze zotsatira.
Z: - Zikomo chifukwa cha nkhaniyi. Monga nthawi zonse, zimakhala zosangalatsa kwambiri (ndikukutsatirani). Funso ndilakuti: ndi kupita patsogolo kotani komwe kulipo popanga machitidwe omwe ali abwino kwa ogwiritsa ntchito, machitidwe opangira? Munati nthawi ina munali mukugwira ntchito yopangira ndondomeko yopezera mnzanu wogonana naye, mnzanu m'moyo (kapena nyimbo zomwe munthu angakhoze kuzikonda)... Zonsezi ndizopindulitsa bwanji, ndipo mukuwona bwanji chitukuko chake kuchokera malingaliro opanga machitidwe omwe anthu amafunikira?
O: - Kawirikawiri, msika ukuyenda mpaka pamene anthu amafunika kukanikiza batani limodzi ndikupeza zomwe akufuna. Ponena za zomwe ndakumana nazo popanga zibwenzi (mwa njira, tidzayiyambitsanso kumapeto kwa chaka), kuwonjezera pa mfundo yakuti 65% anali amuna okwatira, vuto lalikulu lovomerezeka linali lakuti munthu anapatsidwa zitsanzo zingapo. kumayambiriro kwa ntchito - " Ubwenzi", "Kugonana", "Ubwenzi Wogonana" ndi "Bizinesi". Anthu sanasankhe zimene anafunikira. Amuna anabwera ndikusankha "Chikondi," koma kwenikweni adaponyera maliseche kwa aliyense, ndi zina zotero.
Vuto linali kuzindikiritsa munthu yemwe sakugwirizana ndi imodzi mwa zitsanzozi, ndipo mwanjira ina yake amamutenga ndikumusunthira mbali ina. Chifukwa cha kuchuluka kwa deta, zimakhala zovuta kudziwa ngati izi ndi zolakwika mu algorithm yolosera, kapena ngati munthu sali m'gulu lake. N'chimodzimodzinso ndi nyimbo: tsopano pali ma algorithms ochepa kwambiri omwe angathe "kuwonetsa" nyimbo bwino. Mwina "Yandex.Music". Anthu ena amaganiza kuti algorithm ya Yandex.Music ndi yoyipa. Mwachitsanzo, ndimamukonda. Ine ndekha, mwachitsanzo, sindimakonda nyimbo za YouTube ndi zina zotero.
Pali, ndithudi, zina zobisika - chirichonse chimamangiriridwa ku zilolezo ... Koma zoona zake, kufunikira kwa machitidwe oterowo ndikokwera kwambiri. Panthawi ina, kampani ya Retail Rocket inkadziwika, yomwe inkagwira nawo ntchito zowonetsera machitidwe, koma tsopano sizikuyenda bwino - mwachiwonekere chifukwa sanapange ma algorithms awo kwa nthawi yaitali. Chilichonse chimapita ku izi - mpaka timalowa ndipo, popanda kukanikiza chilichonse, tipeze zomwe tikufuna (ndikukhala opusa, chifukwa luso lathu losankha lazimiririka).
Kukopa chidwi
Z: - Moni. Dzina langa ndine Konstantin. Ndikufuna kudzutsa funso lokhudza kutsatsa. Kodi mumadziwa machitidwe omwe amalola bizinesi kuti isankhe blogger yoyenera bizinesiyo potengera ziwerengero zina ndi zina zotero? Ndipo izi zimachitika pazifukwa ziti?
O: - Inde, ndiyambira patali ndipo nthawi yomweyo ndikunena kuti vuto ndi matekinoloje onsewa ndikuti nzeru zonse zopangira malonda tsopano zili ngati woyenda pazingwe: kumanzere kuli makampani akuluakulu omwe ali ndi ndalama zambiri, ndipo mu mulimonse chilichonse chidzakhala chothandiza kwa iwo ntchito chifukwa kampeni yawo yotsatsa ili ndi malingaliro chabe; kumbali ina, pali mabizinesi ang'onoang'ono ambiri omwe izi sizingagwire ntchito, chifukwa ali ndi deta yambiri. Mpaka pano, kugwiritsidwa ntchito kwa nkhanizi kuli kwinakwake pakati.
Pamene pali kale bajeti zabwino, ndipo ntchito ndi kukonza bajeti izi molondola (ndipo, mfundo, pali zambiri ndithu deta)… Ndikudziwa angapo mautumiki, chinachake monga Getblogger, amene amawoneka kuti ali aligorivimu. Kunena zowona, sindinaphunzire ma aligorivimu awa. Nditha kukuuzani njira yomwe timagwiritsa ntchito kuti tipeze atsogoleri amalingaliro tikafuna kupereka mphatso kwa amayi ena.
Timagwiritsa ntchito metric yotchedwa Content Distribution Time. Zimagwira ntchito motere: mumatenga munthu amene omvera ake mukusanthula, ndipo muyenera kusanthula mwadongosolo (mwachitsanzo, kamodzi pa mphindi 5) kusonkhanitsa zambiri pa positi iliyonse, yemwe adakonda, adayankhapo, ndi zina zotero. Mwanjira iyi, mutha kumvetsetsa nthawi yomwe munthu aliyense mwa omvera anu adalumikizana ndi zomwe mumalemba. Bwerezani ntchitoyi kwa woimira aliyense wa omvera ake, motero, pogwiritsa ntchito miyeso ya nthawi yofalitsa yokhutira, ikhoza, mwachitsanzo, kukhala yojambula pazithunzi zazikulu za anthuwa ndikugwiritsa ntchito metric iyi kupanga masango.
Izi zimagwira ntchito bwino ngati tikufuna, mwachitsanzo, kupeza amayi 15 omwe amasunga maganizo awo pagulu pa woman.ru. Koma uku ndikukhazikitsa kwaukadaulo kovutirapo (ngakhale mwachidziwitso kutha kuchitika mu Python). Mfundo yofunika kwambiri ndi yakuti vuto la kukopa kwa malonda m'mabungwe akuluakulu otsatsa malonda ndiloti amafunikira olemba mabulogi akuluakulu, ozizira, okwera mtengo omwe sagwira ntchito zonyansa. Tsopano, mtundu wamagalimoto akufuna kugulitsa malonda kudzera mwa mtsogoleri wina wamalingaliro - akuyenera kugwiritsa ntchito blogger yamagalimoto ngati njira yomaliza, chifukwa omvera awo mwina adagula kale galimoto, kapena amadziwa ndendende mtundu wagalimoto womwe akufuna, amangokhala ndikukhala. amayang'ana magalimoto ozizira. Apa ndikofunikira kuti musaphonye kusanthula kwa omvera a munthuyo mwiniyo.
Marketing bots
Z: - Ndiuzeni, kodi bots pamasamba ochezera amakhudza bwanji kusonkhanitsa zidziwitso ndi mtundu wake?
O: -Ndi chinthu chosangalatsa kwambiri ndi bots. Ma bots otchipa ndiosavuta kuzindikira - amakhala ndi zomwe zili zofanana, kapena ndi anzawo, kapena ali pa intaneti yomweyo. Palinso njira zothana ndi zovuta za bots. Kapena mukufunsa vuto momwe mungalumikizire munthu ndi zabodza zake?
Z: - Kodi chidziwitso chapamwamba chidzakhala chotani ndi zinyalala zonsezi?
O: - Apa zimagwira ntchito motere: chifukwa chakuti pali chiwerengero chachikulu cha deta (mwachitsanzo, mtundu wina wa kafukufuku wamalonda), zonsezi zikhoza kutayidwa kunja. Ndiko kuti, ndi bwino kutaya anthu enieni pang'ono kusiyana ndi kutenga bots, chifukwa n'zosathandiza kuti asonyeze malonda aliwonse. Koma ngati mutenga ma metric, mwachitsanzo, kuyanjana ndi zikwangwani kapena machitidwe opangira, maakaunti otere amatha kutayidwa.
Tsopano pa malo ochezera a pa Intaneti, pali pafupifupi sikisi pa zana aliwonse otchulidwa kapena masamba ongosiyidwa kapena ma introverts, omwe ma aligorivimu "amafanana" ngati bots. Ponena za kugwirizanitsa munthu ndi chinyengo chake, apa, nayenso, chirichonse chimamangirizidwa kuti munthuyo posakhalitsa adzalakwitsa, ndipo chinthu ndi chakuti khalidwe la khalidwe ndilofanana - zonse akaunti yake yeniyeni ndi yabodza. Posakhalitsa adzawonera zomwezo kapena zina.
Apa zonse zimatsikira osati kuchuluka kwa zolakwika, koma kuchuluka kwa nthawi yofunikira kuti muzindikire munthu modalirika. Kwa munthu yemwe amakhala ndi Instagram yawo, nthawi ino kuti adziwike odalirika amabwera mpaka mphindi zisanu. Kwa ena - miyezi isanu ndi umodzi kapena isanu ndi itatu.
Kwa ndani komanso momwe mungagulitsire deta?
Z: - Moni. Ndikufuna kudziwa momwe deta imagulitsidwa pakati pamakampani? Mwachitsanzo, ndili ndi pulogalamu yomwe mungapeze (kwa wopanga mapulogalamu) komwe munthu amapita, masitolo omwe amapitako, komanso ndalama zomwe amawononga kumeneko. Ndipo ndili ndi chidwi chodziwa momwe, tinene, ndingagulitse deta za omvera anga kumasitolo awa kapena kuyika deta yanga mu database imodzi yaikulu ndikulipidwa?
O: - Ponena za kugulitsa deta mwachindunji kwa wina, inu ndi wina aliyense munali patsogolo pa OFD - ogwira ntchito zandalama, omwe adadzimanga mochenjera pakati pa kusamutsidwa kwa cheke ndi Utumiki wa Misonkho ndipo tsopano akuyesera kugulitsa deta kwa aliyense. Zowonadi, adasokoneza msika wonse wa analytics wam'manja. M'malo mwake, mutha kuyika pulogalamu yanu, mwachitsanzo, pixel ya Facebook, dongosolo lake la DMP; ndiye gwiritsani ntchito omvera awa kugulitsa. Mwachitsanzo, pixel ya "May Target". Sindikudziwa kuti muli ndi omvera amtundu wanji, muyenera kumvetsetsa. Koma mulimonse, mutha kuphatikiza mu Yandex kapena My Target, omwe ndi machitidwe akulu kwambiri a DMP.
Iyi ndi nkhani yosangalatsa kwambiri. Vuto lokhalo ndikuti mudzawapatsa magalimoto onse, ndipo iwo, monga kusinthanitsa, adzitengera okha ndalama zamagalimoto awa. Angakuuzeni kapena sangakuuzeni kuti anthu 10 agwiritsa ntchito omvera anu. Chifukwa chake, mwina mumapanga maukonde anu otsatsa, kapena mumadzipereka ku ma DMP akulu.
Ndani adzapambana - wojambula kapena techie?
Z: - Funso lakutali pang'ono ndi gawo laukadaulo. Zinanenedwa ponena za mantha a ochita malonda ponena za kusowa kwa ntchito komwe kukubwera. Kodi pali mtundu wina wa mpikisano wampikisano pakati pa malonda opanga (anyamatawa omwe adabwera ndi malonda a nkhuku, kutsatsa kwa Volkswagen, zikuwoneka) ndi omwe akukhudzidwa ndi Big Data (omwe amati: tsopano tingosonkhanitsa deta yonse ndikupereka malonda omwe akutsata onse)? Monga munthu yemwe akukhudzidwa mwachindunji, malingaliro anu ndi otani okhudza yemwe angapambane - wojambula, katswiri, kapena padzakhala mtundu wina wa synergistic zotsatira?
O: - Mvetserani, chabwino, amagwira ntchito limodzi. Mainjiniya samabwera ndi luso. Amene ali ndi luso sapanga omvera. Pali nkhani yamitundu yosiyanasiyana pano. Mavuto enieni tsopano ndi omwe amakhala ndikusindikiza mabatani, kwa iwo omwe amachita "ntchito ya nyani", akukakamiza zomwezo tsiku ndi tsiku - awa ndi anthu omwe adzasowa.
Koma iwo omwe amasanthula deta adzakhalabe, koma wina ayenera kukonza izi. Wina adzayenera kubwera ndi zithunzi izi, kuzijambula. Makina sangathe kubwera ndi luso lotere! Uwu ndi misala yotheratu! Kapena monga, mwachitsanzo, malonda a tizilombo a Carprice, omwe, mwa njira, adagwira ntchito bwino kwambiri. Kumbukirani, panali iyi pa YouTube: "Gulitsani ku Carprice," wamisala kwambiri. Zachidziwikire, palibe neural network yomwe ingapange nkhani yotere.
Kawirikawiri, ndine wothandizira kuti si anthu omwe adzataya ntchito, koma adzakhala ndi nthawi yopuma pang'ono, ndipo adzatha kugwiritsa ntchito nthawiyi pa maphunziro awo.
Kutsatsa koyambirira kutha
Z: - Mwambiri, zotsatsa zomwe zikuwonetsedwa, zikwangwani - mokulira, ngakhale kugulitsa zolemba sizinalembedwe pamenepo: "Mukufuna mazenera - tengani!", "Mukufuna china - tengani!", ndiko kuti, kulibe kulenga kumeneko nkomwe.
O: - Kutsatsa koteroko kudzatha, ndithudi, posachedwa. Idzafa osati chifukwa cha chitukuko chaukadaulo, koma chifukwa cha chitukuko cha inu ndi ine.
Ndi bwino kusakaniza zogwirizana ndi zosafunika
Z: - Ndili pano! Ndili ndi funso lokhudza kuyesa komwe mudati sikunagwire ntchito kwa inu (ndi pulogalamu ya recommender). M'malingaliro anu, kodi vuto ndi lomwe lidasainidwa pamenepo, chifukwa chiyani kuli kovomerezeka, kapena zonse zomwe wogwiritsa ntchito adawona zidawoneka kuti ndi zofunika kwa iye? Chifukwa ndinawerenga kuyesera kwa amayi, ndipo panalibe deta yochuluka kwambiri, ndipo panalibe deta yochuluka kuchokera pa intaneti, panalibe deta kuchokera kwa wogulitsa zakudya zomwe zinaneneratu za mimba (kuti adzakhala amayi). Ndipo pamene adawonetsa zosankha za amayi oyembekezera, amayi adachita mantha kuti adazipeza zisanachitike zinthu zilizonse zovomerezeka. Ndipo izo sizinagwire ntchito. Ndipo kuti athetse vutoli, adasakaniza dala zinthu zoyenera ndi chinthu chopanda ntchito.
O: "Tidawonetsa anthu makamaka maziko omwe malingalirowo adaperekedwa kuti amvetsetse zomwe akunena. Kwenikweni, apa ndipamene kunabadwa lingaliro lakuti anthu safunika kuuzidwa kuti awa ndi zinthu zina zofunika kwambiri kwa iye.
Inde, mwa njira, pali njira yowasakaniza ndi osafunika. Koma pali zosiyana: nthawi zina anthu amabwera ndikumalumikizana ndi chinthu chosafunika ichi - zotuluka mwachisawawa zimachitika, zitsanzo zimasweka ndipo zinthu zimakhala zovuta kwambiri. Koma izi zilipodi. Komanso, makampani ambiri mwadala, ngati akudziwa kuti wina akukonza deta yawo (wina akhoza kuwabera zomwezo), nthawi zina amazisakaniza kuti atsimikizire kuti simunatenge deta kuchokera ku ndondomeko yake, koma kuchokera otchedwa Yandex.Market.
Zoletsa zotsatsa ndi chitetezo cha msakatuli
Z: - Moni. Munatchula Ghostery ndi Adblock. Kodi mungatiuze momwe ma tracker ngati amenewa amagwira ntchito nthawi zonse (mwina kutengera ziwerengero)? Ndipo mudali ndi malamulo aliwonse kuchokera kumakampani: amati, onetsetsani kuti kutsatsa kwathu sikungatsekedwe ndi Adblock.
O: - Sitilumikizana mwachindunji ndi nsanja zotsatsa - ndendende kuti asafunse kuti kutsatsa kwawo kuwonekere kwa aliyense. Ine ndekha ndimagwiritsa ntchito Ghostery - ndikuganiza kuti ndizowonjezera zabwino kwambiri. Tsopano asakatuli onse akumenyera chinsinsi: Mozilla yatulutsa zosintha zamitundu yonse, Google Chrome tsopano ndiyotetezeka kwambiri. Onse amaletsa chilichonse chomwe angathe. "Safari" yazimitsanso "Gyroscope" mwachisawawa.
Ndipo izi, ndithudi, ndi zabwino (osati kwa iwo omwe amasonkhanitsa deta, ngakhale kuti adatulukamo), chifukwa anthu poyamba adatseka ma cookies. Aliyense amene anali ndi maukonde otsatsa amakumbukira ukadaulo wodabwitsa ngati zisindikizo za msakatuli - awa ndi ma aligorivimu omwe amalandira magawo 60 osiyanasiyana (kusintha kwazenera, mtundu, mafonti oyika) ndipo kutengera iwo amawerengera "ID" yapadera. Tiyeni tipitirire ku izi. Ndipo osatsegula anayamba kulimbana ndi izi. Kawirikawiri, iyi idzakhala nkhondo yosatha ya titans.
Madivelopa aposachedwa a Mozilla ndiwotetezedwa. Imapulumutsa pafupifupi ma cookie ndipo imakhazikitsa moyo waufupi. Makamaka ngati muyatsa "Incognito", palibe amene angakupezeni. Funso ndiloti zidzakhala zovuta kuyika mawu achinsinsi muzinthu zonse.
Kodi psychotyping ndi physiognomy zimagwira ntchito kuti ndipo sizigwira ntchito?
Z: - Arthur, zikomo kwambiri chifukwa cha nkhaniyo. Ndimakondanso kutsatira maphunziro anu pa YouTube. Mudanena kuti otsatsa akuyamba kugwiritsa ntchito psychotyping ndi physiognomy. Funso langa ndilakuti: Kodi izi zimagwira ntchito m'magulu ati? Chikhulupiriro changa ndi chakuti izi ndizoyenera FMCG yokha. Mwachitsanzo, kusankha galimoto ndi ...
O: – Ndikhoza kukopera kumene ntchito ndendende. Izi zimagwira ntchito zosiyanasiyana monga "Amediateka", mndandanda wa TV, mafilimu ndi zina zotero. Izi zimagwira ntchito bwino m'mabanki ndi zinthu zamabanki, ngati si gawo loyamba, koma makadi amtundu uliwonse wamakadi, mapulani a magawo - zinthu zamtunduwu. Izi zimagwira ntchito bwino kwambiri mu FMCG ndi mitundu yonse ya ma iPhones, ma charger, zopusa zonsezi. Izi zimagwira ntchito bwino muzinthu za "mayi ndi pop". Ngakhale ndikudziwa kuti mu usodzi (pali mutu wotero) ... Pakhala pali milandu ndi asodzi kangapo - sangathe kugawidwa modalirika. Sindikudziwa chifukwa chake. Zolakwika zamtundu wina.
Izi sizigwira ntchito bwino ndi oyendetsa galimoto, ndi zodzikongoletsera, kapena ndi zinthu zina zapakhomo. M'malo mwake, sizikuyenda bwino ndi zinthu zomwe anthu sangalembe pamasamba ochezera - mutha kuziwona motere. Conventionally, ndi kugula makina ochapira: apa ndi mmene kumvetsa amene ali ndi makina ochapira ndi amene alibe? Zikuwoneka ngati aliyense ali nazo. Mutha kugwiritsa ntchito data ya OFD - onani omwe adagula zomwe amagwiritsa ntchito malisiti, ndikufananiza anthuwa pogwiritsa ntchito malisiti. Koma kwenikweni, pali zinthu zomwe simunganene, mwachitsanzo, pa Instagram - ndizovuta kugwira ntchito ndi zinthu zotere.
Makina amazindikira zidule ngati zowerengera zowerengera.
Z: - Ndili ndi funso lokhudza kulunjika. Kodi n'zotheka (kapena zimakhalapo mwadzidzidzi) za munthu yemwe amadzitsutsa yekha m'chilichonse: choyamba amayesa Google "malo ochitira masewera olimbitsa thupi", ndiyeno Googles "njira 10 zosachita kanthu"? Ndi momwemonso muzonse. Kodi kulunjika kungathe kutsata chinthu chomwe chimadzitsutsa chokha?
O: - Funso lokhalo ndi ili: ngati mwakhala mukugwiritsa ntchito Google kwa zaka 2, ndikuwuzani zonse zomwe mungathe za inu nokha, ndipo tsopano dziyikirani pulogalamu yowonjezera yomwe ingalembe mafunso omwewo mwachisawawa, ndiye, ndithudi, kuchokera ku ziwerengero zomwe mungafune. mutha kumvetsetsa - zomwe mukuchita tsopano ndizowerengera, ndipo zonsezi ndi nkhani yakusefa. Ngati mukufuna, lembani akaunti yatsopano, koma kuchuluka kwa malonda sikudzasintha. Amangodabwitsa. Ngakhale akadali wachilendo.
Zotsatsa zina 🙂
Zikomo chifukwa chokhala nafe. Kodi mumakonda zolemba zathu? Mukufuna kuwona zambiri zosangalatsa? Tithandizeni potipatsa oda kapena kulimbikitsa anzathu, , ma analogi apadera a ma seva olowera, omwe adakupangirani inu: (ikupezeka ndi RAID1 ndi RAID10, mpaka 24 cores mpaka 40GB DDR4).
Dell R730xd 2x yotsika mtengo ku Equinix Tier IV data center ku Amsterdam? Pokhapokha ku Netherlands! Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - kuchokera $99! Werengani za
Source: www.habr.com