Arthur Khachuyan: "Real Big Data in Advertising"

Pa March 14, 2017, Arthur Khachuyan, CEO wa Social Data Hub, analankhula pa BBDO nkhani. Arthur adalankhula za kuyang'anira mwanzeru, kumanga zitsanzo zamakhalidwe, kuzindikira zithunzi ndi mavidiyo, komanso zida zina za Social Data Hub ndi kafukufuku zomwe zimakulolani kutsata omvera pogwiritsa ntchito malo ochezera a pa Intaneti ndi Big Data teknoloji.

Arthur Khachuyan: "Real Big Data in Advertising"

Arthur Khachuyan (pano - AH): - Moni! Moni nonse! Dzina langa ndi Arthur Khachuyan, ndimayendetsa kampani ya Social Data Hub, ndipo tikuchita zofufuza zosiyanasiyana zosangalatsa za magwero otseguka a deta, minda yachidziwitso ndikuchita mitundu yonse ya kafukufuku wosangalatsa ndi zina zotero.

Ndipo lero ogwira nawo ntchito ku BBDO Group adatipempha kuti tilankhule za matekinoloje amakono owunikira deta yaikulu, deta yaikulu komanso osati yaikulu kwambiri yotsatsa malonda: momwe amagwiritsidwira ntchito, amasonyeza zitsanzo zosangalatsa. Ndikukhulupirira kuti mufunsa mafunso panjira, chifukwa ndimatha kukhala wotopetsa komanso osawulula zomwe zili ndi zina, choncho musachite manyazi.

Kwenikweni, mayendedwe akulu, pomwe njira zina za "pafupifupi-zazikulu" zidagwiritsidwa ntchito," zonse zikuwonekeratu - uku ndikutsata kwa omvera, kusanthula, kupanga kafukufuku wowunikira. Koma nthawi zonse zimakhala zosangalatsa zomwe deta yowonjezera ingapezeke, ndi matanthauzo otani omwe angapezeke mutagwiritsa ntchito kusanthula.

Chifukwa chiyani timafunikira luso laukadaulo pakutsatsa?

Tiyambira pati? Chodziwika kwambiri ndikutsatsa pamasamba ochezera. Lero ndinachotsa m'mawa: pazifukwa zina VKontakte akuganiza kuti ndiyenera kuwona malonda awa ... Kaya ndi zabwino kapena zoipa ndi funso lachiwiri. Tikuwona kuti ndikugwera m'gulu la olembedwa:

Arthur Khachuyan: "Real Big Data in Advertising"

Chinthu choyamba komanso chochititsa chidwi kwambiri chomwe chingatengedwe ngati njira yothetsera teknoloji ... Chinthu choyamba chimene ndinkafuna kusankha tisanayambe ndikufotokozera mawu: deta yotseguka ndi chiyani ndi deta yaikulu? Chifukwa anthu onse ali ndi kumvetsetsa kwawo pa nkhaniyi, ndipo sindikufuna kukakamiza mawu anga kwa aliyense, koma ... Kuti pasakhale zotsutsana.

Payekha, ndikuganiza kuti zotsegula ndizo zonse zomwe ndingathe kuzifikira popanda malowedwe kapena mawu achinsinsi. Iyi ndi mbiri yotseguka pa malo ochezera a pa Intaneti, izi ndi zotsatira zosaka, izi ndi zolembera zotseguka, ndi zina zambiri. Deta yayikulu, mwachidziwitso changa, ndikuwona motere: ngati ndi data plate, ndi mizere biliyoni, ngati ili mtundu wina. posungira mafayilo, ndi petabyte ya data. Zina zonse m'mawu anga sizinthu zazikulu, koma zina zotero.

Mbiri yolondola kwambiri komanso kugoletsa mbiri

Tiyeni tipite mwadongosolo. Chinthu choyamba komanso chosangalatsa kwambiri chomwe mungabwere nacho posanthula magwero otseguka a data ndikulemba molondola kwambiri komanso kugoletsa mbiri. Ichi ndi chiyani? Iyi ndi nkhani yomwe akaunti yanu yapaintaneti imatha kuneneratu kuti ndinu ndani, osati zokonda zanu zokha.

Koma tsopano, pophatikiza magwero osiyanasiyana, mutha kumvetsetsa kuchuluka kwa malipiro anu, kuchuluka kwa nyumba yanu, komanso komwe kuli. Ndipo deta yonseyi ingagwiritsidwe ntchito kwenikweni kuchokera ku njira zomwe zilipo. Mwachitsanzo, ngati mutenga akaunti yanu pa malo ochezera a pa Intaneti, yang'anani, tinene, kumene mumakhala, kumene mumagwira ntchito; mvetsetsani gawo la bizinesi yomwe kampani yomwe mumagwira ntchito ili; tsitsani ntchito zofananira kuchokera ku HH ndi "Superjob" ngati ndinu katswiri, manejala, ndi zina; yang'anani komwe mukukhala (m'munsi, nenani CIAN), mvetsetsani kuti ndi ndalama zingati kubwereka nyumba pamalo ano, ndi ndalama zingati kugula nyumba pamalo ano, neneratu za ndalama zomwe mumapeza. Komanso, pogwiritsa ntchito malo ochezera a pa Intaneti, mungamvetse kuchuluka kwa maulendo amene mukuyenda, komwe muli, komanso kukhulupirika kwanu kwa abwana anu.

Chifukwa chake, kuchokera pamiyeso yayikulu chotere titha kuchita chilichonse chomwe tikufuna. Tikhoza kukudziwitsani za chinthu chomwe chimakusangalatsani. Kodi mungayerekeze sitolo yapaintaneti? Mukapita kumeneko - sitolo yapaintaneti imagwira akaunti yanu pamalo ochezera a pa Intaneti ndikukuuzani kuti: "Masha, wangosiyana kumene ndi chibwenzi chako, apa pali zinthu zina zako." Izi siziri pafupi ...

Kodi geolocation ya munthu imatsimikiziridwa bwanji?

Mayankho a mafunso ochokera kwa omvera:

  • Nthawi zambiri, 80% ya ma cheki onse amawonedwa kuti ndi malo enieni okhala. Koma kwa anthu omwe sayang'ana paliponse, pali zosankha zingapo: mwina fufuzani, kapena geolocation, kapena izi ndi kusanthula zolemba ndi zofalitsa kwa nthawi yonse yomwe munthu analemba chinachake ... Ndipo penapake, chinachake chidzatulukira monga "Ndikufuna kugula choyenda pafupi ndi Akademicheskaya" kapena "posachedwa ndinawona zolemba zoipa pakhoma pano." Ndiko kuti, pafupifupi 80% ya anthu, malo awo, malo ogwira ntchito ndi malo omwe amakhala angadziwike pogwiritsa ntchito deta kapena metadata yomwe ingasonkhanitsidwe kuchokera ku malo ochezera a pa Intaneti.

    Izi, kachiwiri, ndi kusanthula posts. Mwachidule, uku ndikuwunika kwa ma cheki ndi ma geolocation pamasamba ochezera, omwe samachotsa metadata ya jpeg (mutha kudziwapo kanthu). Koma kwa anthu otsalawo, izi nthawi zambiri zimakhala zofalitsa: mwina munthu "amawala" pamene akulemba za chinachake, kapena "amawala" foni yake, yomwe mungapeze malonda ake pa Avito kapena akaunti yake " Auto RU". Malingana ndi deta iyi, mukhoza kuphatikiza (mwachitsanzo, "Ndikugulitsa galimoto pafupi ndi Mayakovskaya") ndipo pafupifupi kuganiza izi.

  • Nthawi zambiri anthu amaika izi pa malo ochezera a pa Intaneti. Timagwira ntchito ndi magwero otseguka ndipo apa tikulankhula za malo otseguka. Nthawi zambiri amafalitsa zotsatsa, ndiko kuti, m'ma makumi asanu ndi limodzi mwa magawo XNUMX aliwonse, nkhani yodziwika kwambiri pamene anthu "awonetsa" nambala yawo yam'manja yamakono ndi zotsatsa malonda. Kaya m'magulu ena munthu amalemba ("Ndikugulitsa izi kapena izo apo"), kapena kupita kwinakwake.

    Inde! Nthawi zambiri amayankha ngati: "Ndiyankheni kapena nditumizireni SMS, imbani nambala yanga. Izi zimachitika kawirikawiri kwa anthu omwe amagulitsa chinachake, kugula chinachake pa malo ochezera a pa Intaneti, kulankhulana ndi munthu wina ... Avito. Awa ndi otchuka kwambiri, magwero apamwamba, adzakhala patsogolo - awa ndi Avito, CIAN ndi zina zotero.

  • Izi zikutanthauza sitolo yapaintaneti. Chotsatira chidzakhala luso la kuzindikira nkhope ndi kufananitsa mbiri (tidzakambirana). Mwachidziwitso, izi zitha kugwiritsidwa ntchito kusitolo yopanda intaneti. Ndipo kawirikawiri, loto langa lalikulu ndiloti pamene zikwangwani za mumsewu zikuwonekera, mukamadutsa kamera, "imatchera" nkhope yanu. Koma mlanduwu udzaletsedwa ndi lamulo chifukwa ndikuphwanya chinsinsi. Ndikukhulupirira kuti zichitika posachedwa.
  • Kuchokera pa zomwe zinamuchitikira. Nthawi zambiri, munthu akakulemberani chinachake, mumagwiritsa ntchito mfundo zina za moyo wake zomwe simukuyenera kuzidziwa ... Anthu nthawi zambiri amachita mantha. Koma! Kutengera ziwerengero zaposachedwa, kuchuluka kwa maakaunti otsekedwa pamasamba ochezera atsika ndi 14%. Chiwerengero cha zabodza chikuchulukirachulukira, kuchuluka kwa maakaunti otseguka kukukulirakulira - anthu akuchulukirachulukira kutseguka. Ndikuganiza kuti m'zaka 3-4 adzasiya kuchitapo kanthu mwamphamvu kuti wina adziwe zambiri za iwo zomwe samayenera kuzidziwa. Koma ndizosavuta kupeza poyang'ana khoma lake.

Ndi chiyani chomwe chingatengedwe poyera?

Pali mndandanda wazinthu zomwe zitha kumveka modalirika kwambiri kuchokera kuzinthu zotseguka. M'malo mwake, palinso ma metric osiyanasiyana; zimatengera kasitomala wa kafukufuku wotere. Pali bungwe lina la HR lomwe likufuna kudziwa ngati mumalumbira pa malo ochezera a pa Intaneti kapena kwinakwake komwe kuli anthu. Winawake ali ndi chidwi chofuna kudziwa ngati mumakonda zofalitsa za Navalny kapena, zofalitsa za United Russia, kapena zolaula - zinthu zotere zimachitika kawirikawiri.

Zofunika kwambiri ndizo makhalidwe a banja, pafupifupi mtengo wa nyumba, nyumba, kufunafuna galimoto, ndi zina zotero. Malingana ndi izi, anthu akhoza kugawidwa m'magulu a anthu. Awa ndi ogwiritsa ntchito a Moscow Tinder, omwe ali (malinga ndi zithunzi zawo zopezeka pa akaunti zawo za Facebook); kutengera zomwe amakonda, amagawidwa m'magulu osiyanasiyana:

Arthur Khachuyan: "Real Big Data in Advertising"

Ngati tiyandikira pafupi ndi malonda, ndiye kuti tachoka pang'onopang'ono kuchoka ku zotsatsa zokhazikika, mukasankha pa VKontakte kuti mumakonda amuna azaka za 18 omwe adalembetsa kumagulu ena. Ndili ndi chithunzi chotsatira, ndikuwonetsani:

Arthur Khachuyan: "Real Big Data in Advertising"

Mfundo yofunika kwambiri ndi yakuti mautumiki ambiri omwe alipo panopa omwe amasanthula, makamaka, anthu omwe amasanthula malo ochezera a pa Intaneti, akugwira ntchito pofufuza zokonda ... Chinthu choyamba chimene chimabwera m'maganizo a anthu ndicho kufufuza magulu apamwamba a olembetsa awo. Mwina izi zimagwira ntchito kwa ena, koma ine ndekha ndikuganiza kuti ndizolakwika kwenikweni. Chifukwa chiyani?

Zokonda zanu zimasonkhanitsidwa ndikuwunikidwa

Tsopano tengani mafoni anu, yang'anani magulu anu apamwamba - ndithudi padzakhala magulu oposa 50% omwe mwaiwala kale, izi ndi zina mwazinthu zomwe ziribe ntchito kwa inu. Simumadya konse, koma makinawo amakutsatani molingana ndi iwo: kuti mwalembetsa ku maphikidwe, kumagulu ena otchuka. Ndiko kuti, mudzaphwanya dongosolo lomwe limasanthula mbiri yanu, ndipo zokonda zanu sizidzalungamitsidwa.

Kupitilira... Pali chiyani? Timaganiza zomwe anthu ena akuchita. M'malingaliro athu, njira yokwanira yowunika zokonda za ogwiritsa ntchito ndizokonda. Mwachitsanzo, pa VKontakte palibe chakudya chokonda, ndipo anthu amaganiza kuti palibe amene akudziwa zomwe amakonda. Inde, zina mwazokonda zimayambitsidwa pa Instagram, timawona chinachake pa Facebook, koma zambiri zomwe zili m'magulu ena sizimawulutsa izi mu chakudya wamba, ndipo anthu amakhala ndi kuganiza kuti palibe amene angadziwe zomwe amakonda.

Ndipo posonkhanitsa zina zamtundu wina zomwe zimatisangalatsa, kusonkhanitsa zolembazi, kusonkhanitsa zokonda izi, ndikufufuza munthu uyu pogwiritsa ntchito deta iyi, tikhoza kudziwa molondola kwambiri kuti iye ndi ndani, tsogolo lake ndi chiyani, zomwe akufuna. Muikeni ndendende pagulu linalake la anthu ocheza nawo ndikumacheza naye.

Kugula galimoto kumasintha khalidwe

Ndili ndi chitsanzo chotero. Ndidzasungira nthawi yomweyo kuti zitsanzo zanga zili pafupi-zotsatsa komanso zamalonda, chifukwa, mukudziwa, nthawi zambiri zimatetezedwa ndi NDA ndi zina zotero. Koma padzakhalabe zinthu zambiri zosangalatsa. Chifukwa chake, nkhani ndi anthu awa: awa ndi amuna omwe adagula galimoto pakati pa 2010 ndi 2015. Mmene khalidwe lawo pa Intaneti lasinthira zimasonyezedwa ndi mitundu. Chiwerengero cha atsikana pakati pa olembetsa chasintha, ndidalembetsa masamba agulu "anyamata", ndidapeza bwenzi lokhazikika ...

Arthur Khachuyan: "Real Big Data in Advertising"

Izi zonse zaphwanyidwa ndi mtundu wagalimoto ndi kuchuluka kwa anthu. Kuchokera apa mutha kupeza malingaliro osangalatsa okhudza machitidwe a anthu komanso momwe zimagwirira ntchito. Ndikhoza kunena kuti Porsche Cayenne ndi Priora yobzalidwa ndi ofanana mofanana ndi chiwerengero cha omvera omwe amakopeka. Ubwino wa omvera awa ndi khalidwe lawo ndi zosiyana, koma kuchuluka kwake kumakhala kofanana. Mapeto omwe mungatenge kuchokera pano ndi chilichonse chomwe mukufuna, pafupi ndi msika wanu. Mukagulitsa Audi, mumapanga mawu akuti "Gulani Audi ndipo thawani kwa makolo anu!" ndi zina zotero.

Inde, ichi ndi chitsanzo choseketsa cha mfundo yakuti khalidwe la anthu kutengera kusanthula amakonda, kutengera gulu lomwe iwo amasamukira, zimene iwo kusanthula - ndi pafupifupi 100% Mwina izo zikusonyeza kuti ndinu ndani. Chifukwa ngati mulibe mwayi wopezeka pa intaneti komanso osawerenga mauthenga anu, zokonda zimakuuzani nthawi zonse kuti munthu uyu ndi ndani - mayi wapakati, mayi, msilikali, wapolisi. Ndipo kwa inu, monga munthu wokhoza kutsatsa, uku ndikugunda kwakukulu pa chandamale.

Mayankho a mafunso ochokera kwa omvera:

  • Chigawo chilichonse ndi chiwerengero cha anthu omwe ali m'galimoto iyi; momwe machitidwe awo amasinthira. Onani: anthu omwe adagula Porsche Cayenne - pafupifupi anthu 550 (achikasu), chiwerengero cha atsikana pakati pa olembetsa chawonjezeka.
  • Chitsanzo ndi ogwiritsa ntchito malo ochezera a pa Intaneti "Vkontakte", "Facebook", "Instagram" kuyambira 2010 mpaka 2015. Kufotokozera kokha: magalimoto osankhidwa apa ndi omwe amatha kudziwika pazithunzi zolondola kuposa 80% pogwiritsa ntchito zida zina.
  • Pakapita nthawi, galimoto yake (chabwino, osati yake, timasiya izi ku malo ochezera a pa Intaneti)... M'kupita kwa nthawi, munthu nthawi zonse ankajambulidwa ndi galimotoyo, anali nayo, zofalitsa. zinali zosiyana, zithunzi zinali zosiyana, ndi zina zotero. Pambuyo pake padzakhala chithunzi chomwe anthu akujambula zithunzi ndi magalimoto ndi ... Inde, ili ndilo funso lachiwiri - kudalira deta pa intaneti.
  • Popeza tidabweretsa, mwatsoka, zidziwitso zapa media sizili zolondola nthawi zonse. Anthu sakonda kufalitsa zambiri zawo. Payekha, ndinachita phunziro lotere: Ndinayerekezera chiwerengero cha omaliza maphunziro a mayunivesite a Moscow ndi chiwerengero cha anthu olembetsa pa malo ochezera a pa Intaneti. Pafupifupi, 60% anthu ochulukirapo amalembedwa pa malo ochezera a pa Intaneti - omaliza maphunziro a Moscow State University m'chaka china muzochitika zinazake - kuposa momwe zilili kwenikweni. Kotero inde - pali, mwachibadwa, peresenti ya zolakwika apa, ndipo palibe amene amabisa izo. Apa tikungotenga ngati maziko magalimoto omwe amatha kudziwika ndi kuthekera kopitilira 80%.

Mndandanda wa magwero a maphunziro achitsanzo

Pano pali mndandanda wa magwero omwe angagwiritsidwe ntchito, omwe amagwiritsidwa ntchito kutsimikizira motsimikiza kwambiri za chikhalidwe cha anthu, chomwe iye ali.

Arthur Khachuyan: "Real Big Data in Advertising"

Timatenga mbiri kuchokera kumalo ochezera a pa Intaneti, kuchokera ku CIAN - mtengo wa nyumba ndi pafupifupi, "Head-Hunter", "Superjob" - awa ndi malipiro apakati pa munthu wopatsidwa. Ndikuyembekeza kuti palibe oimira a Head Hunter pano, chifukwa akuganiza kuti si zabwino kwambiri kutenga deta iyi kwa iwo. Komabe, awa ndi malipiro apakati m'madera ena amitundu ina yantchito zapantchito.

"Avito", "Avto.ru": nthawi zambiri anthu, pomwe foni yawo yayatsidwa, amakhala nayo (nthawi zambiri) pa "Avito", kapena "Avto.ru", kapena pa malo ena angapo komwe mungamvetse kuti ndi ndani. Ngati stroller kapena galimoto idagulitsidwa pa nambala ya foni iyi ... Rosstat ndi Unified State Register of Legal Entities akadali olembetsa ambiri ndi chithandizo chomwe mungathe kuyika kampani yolemba ntchito - malinga ndi ndondomeko ina, malinga ndi chitsanzo chomwe munthu aliyense akhoza kukhazikitsa (mukhoza pafupifupi kudziwa ndalama za munthu uyu etc.).

Tinder imathandiza kusonkhanitsa deta pazochitika za anthu

Kuphatikiza apo, pali chinthu chosangalatsa chotere (mwinanso, ndizoseketsa kwambiri mu phunziroli) - uku ndikonso, kusonkhanitsa deta kuchokera ku Moscow Tinder pogwiritsa ntchito bots pa Tinder iyi. Mtunda wopita kwa anthu unadziwika, ndiyeno pafupifupi malo awo anadziwika.

Arthur Khachuyan: "Real Big Data in Advertising"

Cholinga cha phunziroli chinali kudziwa kuchuluka kwa akaunti za Tinder m'dera la mabungwe aboma - ku Duma, ofesi ya wosuma mlandu, ndi zina zotero. Koma inu, monga wotsatsa, mutha kulingalira chilichonse chomwe mukufuna: mwina, mwachitsanzo, Starbucks kapena munthu wina ... Ndiko kuti, chiwerengero cha anthu pa Tinder omwe amamwa khofi kuchokera kwa inu, kuyitanitsa chinachake, ali m'masitolo. Ponena za malo awa: izi zitha kuchitika ndi ntchito iliyonse.

Yankho ku funso lochokera kwa omvera:

  • Tinder? Simukudziwa? Tinder ndi pulogalamu ya zibwenzi pomwe mumayang'ana pazithunzi (kumanzere-kumanja), ndipo pulogalamuyi imakuwonetsani mtunda wofikira kwa munthuyo. Mukapeza mtunda wopita kwa munthu uyu kuchokera kumalo atatu osiyanasiyana, mutha kudziwa komwe kuli (+ 5-7 metres). Pankhaniyi, kutsimikiza pa gawo la ofesi ya wosuma mlandu kapena State Duma, sizovuta. Koma kachiwiri, ikhoza kukhala sitolo yanu, ikhoza kukhala chirichonse.

Mwachitsanzo, kalekale, kale tinali ndi mlandu wotere (osati phunziro), pamene tidalandira kuchokera kwa mmodzi wa oyendetsa ma cellular deta pa kachulukidwe ka magalimoto, deta pa kachulukidwe ka kayendedwe ka ma cellular, ndipo zonsezi zinali pamwamba. pamalumikizidwe a zikwangwani zomwe zili m'misewu yayikulu. Ndipo ntchito ya wogwiritsa ntchito ma cellular ndi kudziwa pafupifupi kuchuluka kwa anthu omwe akudutsa ndikutha kuwona kutsatsa kwa zikwangwani izi.

Ngati pali akatswiri otsatsa malonda apa, munganene kuti: ndizosatheka kumvetsetsa ndi kudalirika kwakukulu - wina akubwera, wina sanayang'ane, wina adayang'ana ... awa ku Moscow, komwe kuli kuchulukana kwa anthu awa pa ola lililonse m'njira zina… Mutha kuwona zomwe anthuwa amadutsa nthawi iliyonse ndikuyerekeza kuchuluka kwa okwera.

Yankho ku funso lochokera kwa omvera:

  • Palibe amene amapereka deta yotere. Tidachita kafukufuku wotero kwa m'modzi mwa ogwiritsa ntchito; iyi ndi nkhani yamkati yokha, kotero, mwatsoka, siyimawonetsedwa ngati zithunzi. Koma nthawi zambiri mabungwe akuluakulu otsatsa sakhala ndi vuto lolumikizana ndi wogwiritsa ntchito. Osachepera ku Moscow, pali zitsanzo zambiri pamene, mwachitsanzo, makampani a inshuwalansi amatembenukira ku makampani monga GetTaxi, omwe amapereka deta yopanda umunthu ponena za zaka za dalaivala, momwe amayendetsa (zabwino - zoipa, zosasamala - ayi), kuti athe kulosera ndondomeko ndi zina zotero. Aliyense akulimbana ndi izi, koma pamlingo wina wamkati, kupereka deta yosadziwika - ndikuganiza kuti palibe amene ali ndi vuto lotere.

Kuzindikiritsa Zithunzi ndi Chitsanzo

Chitani zomwezo. Zomwe ndimakonda ndi kuzindikira zithunzi. Padzakhala kachidutswa kakang'ono kofufuza anthu ndi nkhope, koma nthawi zambiri sitimatenga gawo ili. Timatenga kuzindikira kwachithunzithunzi ndikuzindikira zomwe zili pachithunzichi - kupanga kwagalimoto, mtundu wake, ndi zina zotero.

Arthur Khachuyan: "Real Big Data in Advertising"

Ndili ndi chitsanzo choseketsa ichi:

Arthur Khachuyan: "Real Big Data in Advertising"

Panali kafukufuku wotero pakusaka ma tattoo pama social network osiyanasiyana. Chifukwa chake, zomwezo zitha kugwiritsidwa ntchito pamtundu uliwonse, pachithunzi chilichonse chowoneka, pafupifupi chithunzi chilichonse. Pali zomwe sizingadziwike modalirika (sitizitenga).

Arthur Khachuyan: "Real Big Data in Advertising"

Nazi zomwe ndimakonda. Mitundu yamagalimoto nthawi zambiri imatembenukira ku ntchitoyi chifukwa ntchito yawo, mwachitsanzo, ndikupeza eni ake onse a BMW X6, kumvetsetsa kuti ndi ndani, momwe amalumikizirana wina ndi mnzake, zomwe amakonda, ndi zina zotero. Izi zikugwirizana ndi funso la magalimoto omwe anthu amajambula nawo pa malo ochezera a pa Intaneti.

Arthur Khachuyan: "Real Big Data in Advertising"

Panalibe kusefa apa nkomwe: chinthucho chinali chawo, galimotoyo sinali yawo; Ndizowonongeka chabe kwa magalimoto - zaka ndi zina zotero. Koma kuzindikira kwazithunzi kumagwiritsidwa ntchito nthawi zambiri: uku ndikufufuza kwa amayi apakati, komanso kusaka ma logo mumtundu wina wapa media (yemwe amalemba chiyani).

Arthur Khachuyan: "Real Big Data in Advertising"

Mlandu wanga womwe ndimakonda (womwe umagwiritsidwa ntchito ndi malo odyera osiyanasiyana): ndi mipukutu yanji yomwe imayikidwa pa malo ochezera a pa Intaneti. Ndizoseketsa, koma zimakulolani kumvetsetsa zinthu zambiri zosangalatsa, choyamba, za makasitomala anu: omwe adabwera kwa inu ndi chifukwa chake adachitira. Chifukwa sizobisika kuti m'mabala a sushi, anthu ambiri (sindidzanena kuti "atsikana") amajambula zithunzi kuti ayang'ane, atenge chithunzi cha chinachake, ndi zina zotero.

Chizindikirocho chikhoza kutenga mwayi pa izi. Mtunduwu uli ndi chidwi ndi zinthu zamtundu wanji zomwe zimafunikira kujambula bwino ndikutumiza, ndi anthu otani omwe adabwera kumeneko. Izi zitha kuchitika ndi pafupifupi chilichonse, kuchokera ku chakudya.

Kuzindikira mawonekedwe avidiyo

Yankho ku funso lochokera kwa omvera:

  • Osati pavidiyo. Tili nazo mumayendedwe oyesera. Tidayesa lusoli, koma zidapezeka kuti ... Zimazindikira chilichonse ndi kanema bwino, koma sitinapeze pulogalamu yake kulikonse. Bye. Kupatula kusanthula kuchuluka kwa mabulogu ndi makanema omwe akulankhula kwinakwake ... Panali kafukufuku wotero. Ndi angati a nkhope zawo amakumana, kangati. Koma ma brand sanadziwe komwe angabwere ndi izi. Mwina tsiku lina lidzabwera.

Apanso, izi ndi chakudya, zikhoza kukhala amayi apakati, amuna (osati oyembekezera), magalimoto - chirichonse.

Monga njira, panali phunziro la Chaka Chatsopano pa chofalitsa chimodzi. Komanso kutali ndi kutsatsa, komabe. Izi ndi zakudya zomwe anthu amasala kudya pa Chaka Chatsopano:

Arthur Khachuyan: "Real Big Data in Advertising"

Imaphwanyidwanso ndi zaka pano. Mutha kuwona kulumikizana kotero kuti achinyamata nthawi zambiri amayitanitsa chakudya, akuluakulu nthawi zambiri amapanga tebulo lachikhalidwe. Ndi chinthu choseketsa, koma pochilingalira ngati eni ake amtundu, mutha kuwunika zinthu zambiri: ndani amayang'anira katundu wanu ndi momwe, amalemba za izo. Nthawi zambiri, anthu samatchula mtundu womwewo m'malembawo, ndipo machitidwe owunikira achikhalidwe sangamvetsetse nthawi zonse ndikupeza kutchulidwa kwa mtunduwo kokha chifukwa sichinatchulidwe m'mawu. Kapena mawuwo sanalembedwe molakwika, palibe ma tag a hashi kapena chilichonse.

Zithunzi zikuwonekera. Ndi kujambula, mungathe kudziwa ngati ndi mutu wapakati pa chimango kapena osati mutu wapakati pa chimango. Kenako mungaone zimene munthuyu analemba. Koma nthawi zambiri amagwiritsidwa ntchito ngati kusaka kwa anthu omwe atha kuyendetsa magalimoto ena ndi zina zotero. Ndiyeno tidzachita zinthu zambiri zosangalatsa ndi magalimoto amenewa.

Mabotolo amaphunzitsidwa kutsanzira anthu

Panalinso njira yotereyi yogwiritsira ntchito kuwerengera anthu:

Arthur Khachuyan: "Real Big Data in Advertising"

Pali njira yofananizira anthu, mukafuna kupeza anthu omwe akugwiritsa ntchito zithunzi, mvetsetsani mbiri yawo, omwe ali. Apanso, tikubwereranso ku funso loti ngati tili ndi kamera m'sitolo yapaintaneti, ndiye kuti iyi ndi njira yabwino yomvetsetsa omwe amabwera kwa inu, omwe amabwera kwa inu, omwe anthuwa ndi ndani, zomwe amakonda, zomwe zidawapangitsa kuti abwere kwa inu. .

Chotsatira pakubwera chinthu chochititsa chidwi kwambiri: ngati tisonkhanitsa ma akaunti awo pa malo ochezera a pa Intaneti, kumvetsetsa kuti anthu awa ndi ndani, zomwe ali nazo chidwi, tikhoza (monga njira) kupanga bot mofanana ndi anthu awa; bot iyi iyamba kukhala ngati anthuwa ndikuwunika zomwe amatsatsa pamasamba osiyanasiyana ochezera. Izi zidzakulolani kuti mumvetse bwino zomwe zili ndi malonda omwe akulunjika kwa munthu uyu. Iyinso ndi nkhani yodziwika bwino mukangofunika kusanthula kuti munthuyu ndi ndani komanso zomwe amakonda, komanso kutsatsa kwamtundu wanji womwe mungapikisane nawo kapena anthu ena achidwi ayenera kutsata.

Arthur Khachuyan: "Real Big Data in Advertising"

Kusanthula kwamalumikizidwe pamasamba ochezera

Arthur Khachuyan: "Real Big Data in Advertising"

Chotsatira chosangalatsa ndicho kusanthula maubwenzi pakati pa anthu. Kwenikweni, kusanthula kwa maulumikizidwe pamaneti, ma graph a maukonde awa - palibe pang'ono, palibe chatsopano mu izi, aliyense amadziwa izi.

Arthur Khachuyan: "Real Big Data in Advertising"

Koma kugwiritsa ntchito ntchito zotsatsa ndikosangalatsa kwambiri. Uku ndikufufuza kwa anthu omwe amakhazikitsa mayendedwe, uku ndikufufuza anthu omwe amafalitsa uthenga motsatira njira zina mkati mwa network iyi. Tiyerekeze kuti tili ndi chidwi ndi eni ake amtundu wina wa BMW. Powabweretsa onse pamodzi, tikhoza kupeza omwe amalamulira maganizo a anthu. Awa sikuti ndi olemba mabulogu amagalimoto ndi zina zotero. Nthawi zambiri awa ndi abwenzi osavuta omwe amakhala m'masamba osiyanasiyana agulu, amasangalatsidwa ndi zomwe zili mkati ndipo amatha, munthawi yochepa kwambiri, kukopa mtundu wanu kapena wina yemwe ali ndi chidwi kwa inu mu gawo ili laudindo, mdera la chidwi.

Pali chitsanzo chotero apa. Tili ndi anthu ena otheka, kulumikizana pakati pa anthu. Apa malalanje ndi anthu, madontho ang'onoang'ono ndi magulu wamba, mabwenzi wamba.

Arthur Khachuyan: "Real Big Data in Advertising"

Ngati musonkhanitsa maulumikizano onsewa pakati pawo, mutha kuwona momveka bwino kuti pali anthu omwe ali ndi magulu ambiri omwe amafanana, abwenzi apamtima, ali pakati pawo ... ndi zomwe amagawira, momwe amachitirana wina ndi mzake ... Pano mukhoza kuona kuti chithunzi chapitacho chinakhala chonchi:

Arthur Khachuyan: "Real Big Data in Advertising"

Apa magulu amasiyanitsidwa bwino ndi mtundu. Pamenepa, awa ndi ophunzira a mbuye wathu ku Higher School of Economics. Pano mukhoza kuona kuti zofiirira / buluu ndi omwe amakonda Transparency International, Open Russia, ndi masamba a anthu a Khodorkovsky. Pansi kumanzere ndi obiriwira, omwe amakonda United Russia.

Mutha kuona kuti chithunzi chapitacho chinali chonchi (izi ndi kugwirizana chabe pakati pa anthu), koma zadziwika bwino. Ndiko kuti, anthu onse nthawi zonse amalumikizana wina ndi mzake, ali ndi zofuna zofanana, ndi mabwenzi wina ndi mzake. Palinso ena pamwamba, ena pansi, ndi ma comrades ena apo. Ndipo ngati chilichonse mwamagawo ang'onoang'onowa chikuwoneka mosiyana ndi magawo ena ndikuyang'ana kuthamanga kwa kufalitsa zomwe zili (pafupifupi kuyankhula, yemwe amalembanso zomwe pamenepo), mutha kupeza m'gawo lililonse anthu amodzi kapena awiri omwe nthawi zonse amakhala ndi malingaliro a anthu m'manja mwawo, Kulumikizana ndi zomwe, kufunsa kutumiza mtundu wa positi kapena china - mutha kupeza yankho kuchokera kwa omvera onse osangalatsa awa.

Ndili ndi chitsanzo china chotere. Komanso graph: awa ndi antchito a BBDO Group omwe amapezeka pamasamba ochezera monga mwachitsanzo. Zikuwoneka zosasangalatsa, zazikulu, zobiriwira, kulumikizana pakati pawo ...

Arthur Khachuyan: "Real Big Data in Advertising"

Koma ndili ndi mwayi pamene magulu amangidwa kale pakati pawo. Ndiye, ngati wina ali ndi chidwi, pali njira yolumikizirana - mutha kudina ndikuyang'ana.

Pamwamba kumanja ndi omwe amakonda Putin. Apa zofiirira ndi okonza; omwe ali ndi chidwi ndi mapangidwe, chinthu chosangalatsa, ndi zina zotero. Apa zinthu zoyera ndi gulu loyang'anira (mwachiwonekere, monga momwe ndikumvera); Awa ndi anthu omwe, ambiri, samalumikizidwa mwanjira iliyonse, koma amagwira ntchito pafupifupi malo omwewo. Ena onse ndi magulu awo wamba, kugwirizana, ndi zina zotero.

Ma brand safuna olemba mabulogu, koma atsogoleri amalingaliro

Timawatenga anthuwa ndikuwapeza - ndiye bungwe lotsatsa malonda, kampani yotsatsa malonda imadzipangira yokha: ikhoza kupereka ndalama kwa munthu uyu kuti agwirizane ndi izi, chinachake, kapena atsogolere ndondomeko yake yotsatsa malonda kwa iwo. Izi zimagwiritsidwanso ntchito nthawi zambiri, makamaka tsopano, chifukwa mitundu yonse ikufuna kugwira ntchito ndi olemba mabulogu, amafuna kuti zomwe zili mkati zikwezedwe, koma mabungwe otsatsa sakufuna kulumikizana (chabwino, izi zimachitika).

Ndipo njira yeniyeni yotulutsira izi ndikupeza anthu omwe sali olemba mabulogi, osati olemba mabulogu okongola, koma mwachitsanzo, anthu ena enieni omwe amalumikizana ndi chizindikiro ichi, omwe angathe kulemba pamasamba ena omvetsa chisoni "Mayankho a Mail.ru", pezani. mawonedwe angapo. Anthu awa, omwe nthawi zonse amakhala ndi chidwi ndi zomwe munthuyu ali nazo, adzafalitsa chinthu chonsecho, ndipo chizindikirocho chidzatenga nawo mbali.

Njira yachiwiri yogwiritsira ntchito ukadaulo wotere tsopano ndiyofunikira - kufunafuna bots, zomwe ndimakonda. Ichi ndi chiwopsezo cha mbiri kwa omwe akupikisana nawo, ndi mwayi wochotsa anthu osafunikira pa kampeni yotsatsa, ndi china chilichonse (kuchotsa ndemanga, ndikusaka kulumikizana pakati pa anthu). Ndili ndi chitsanzo choterocho, ndi chachikulu komanso chothandizira - mutha kuchisuntha. Awa ndi kulumikizana kwa anthu omwe adalemba ndemanga mdera la Lentach.

Chitsanzo ichi ndi chakuti mumvetsetse momwe bots alili bwino komanso osavuta; ndipo chifukwa cha izi simuyenera kukhala ndi chidziwitso chaukadaulo. Izi zikutanthauza kuti "Lentach" adasindikiza positi yokhudza kufufuza kwa FBK za Dmitry Medvedev, ndipo anthu ena anayamba kulemba ndemanga. Tinasonkhanitsa anthu onse omwe analemba ndemanga - anthuwa ndi obiriwira. Tsopano ndisuntha:

Arthur Khachuyan: "Real Big Data in Advertising"

Anthuwo ndi obiriwira (omwe adalemba ndemanga). Iwo ali pano, ali pano. Madontho a buluu pakati pawo ndi magulu awo omwe amafanana, madontho achikasu ndi omwe amalembetsa nawo, abwenzi, ndi zina zotero. Anthu ambiri amalumikizana wina ndi mnzake. Chifukwa, chilichonse chiphunzitso cha atatu, anayi, asanu kugwirana chanza, anthu onse olumikizidwa kwa wina ndi mzake pa malo ochezera a pa Intaneti. Palibe anthu amene amalekana wina ndi mzake. Ngakhale anzanga okonda kucheza ndi anthu omwe amagwiritsa ntchito VKontakte kuti awonere makanema amalembetsabe masamba omwewo ngati ife.

Navalny amagwiritsanso ntchito bots. Aliyense ali ndi bots

Anthu ambiri (apa, apa) amalumikizana wina ndi mnzake. Koma pali gulu laling'ono lotere la ma comrades omwe ndi mabwenzi okhaokha. Pano iwo ali, ang'onoang'ono obiriwira, apa pali mabwenzi awo onse ndi magulu. Iwo anagweranso mosiyana apa:

Arthur Khachuyan: "Real Big Data in Advertising"

Ndipo mwamwayi mwamwayi, anali ndendende anthu awa omwe analemba pansi pa positi iyi: "Navalny alibe umboni" ndi zina zotero, analemba ndemanga zomwezo. Zachidziwikire, sindingayerekeze kuganiza. Koma komabe, ndinali ndi post ina pa Facebook, pamene panali mkangano pakati pa Lebedev ndi Navalny, ndinasanthula ndemanga mofananamo: zinapezeka kuti anthu onse omwe analemba "Lebedev ndi shit", sanakhalepo pa chikhalidwe cha anthu. ma network posachedwapa miyezi inayi, osalembetsa patsamba lililonse la anthu, mwadzidzidzi adapita ku positiyi, adalemba ndemanga iyi ndikusiya. Apanso, ndizosatheka kuganiza kuchokera pano, koma wina wa gulu la Navalny adandilembera ndemanga kuti sagwiritsa ntchito bots. Chabwino, chabwino!

Kuyandikira kutsatsa, kuyandikira mtundu. Aliyense ali ndi bots tsopano! Tili nawo, opikisana nawo ali nawo, ndipo ena ali nawo. Ayenera kutayidwa kapena kusiyidwa kuti akhale ndi moyo wabwino; Kutengera deta yotere (zolozera ku slide yapitayi), zibweretseni ku ungwiro kuti ziwoneke ngati anthu enieni ndikuzigwiritsa ntchito. Ngakhale kugwiritsa ntchito bots ndikoyipa! Komabe, nkhani yodziwika bwino ...

Munjira yokhayokha, chinthu choterocho chimakupatsani mwayi kuti musefe kuchokera pakuwunika kwanu anthu omwe alibe ntchito pakuwunika, anthu omwe sayenera kuphatikizidwa muzoyeserera, sayenera kuphatikizidwa mu kafukufukuyu. Nthawi zambiri amagwiritsidwa ntchito. Apanso, si eni ake onse omwe ali ndi magalimoto. Nthawi zina anthu amangokonda anthu omwe angathe kukhala ndi galimoto, omwe amakhala m'magulu ena, amalankhulana ndi wina, ali ndi omvera ena kumeneko.

Kusanthula mfundo ndi malingaliro

Chotsatira chomwe ndili nacho ndichomwe ndimakonda kwambiri. Uku ndikuwunika mfundo ndi malingaliro.

Arthur Khachuyan: "Real Big Data in Advertising"

Masiku ano aliyense amadziwa kutchula mtundu wawo m'malo osiyanasiyana. Palibe chinsinsi pa izi. Ndipo aliyense akuwoneka kuti amatha kuwerengera tonality ... Ngakhale ndekha, ndikuganiza kuti tonality metric palokha si yosangalatsa kwambiri, chifukwa pamene mubwera ndikuuza kasitomala, "Munthu, muli ndi 37% osalowerera ndale," ndipo akunena choncho. , " Oo! Zabwino!" Chifukwa chake, zingakhale zosangalatsa kupita patsogolo pang'ono: kuchokera pakuwunika malingaliro mpaka kuwunika malingaliro a zomwe akunena pazamalonda anu.

Ndipo ichi ndi chinthu chosangalatsa kwambiri, chifukwa ... Ine ndekha ndikukhulupirira kuti mwachidziwitso sipangakhale mauthenga osalowerera ndale, chifukwa ngati munthu alemba chinachake m'malo a anthu, uthenga uwu uli mwanjira ina iliyonse. Ineyo pandekha sindinawonepo uthenga wosalowerera ndale wonena za mtundu. Kawirikawiri ndi mtundu wina wa litsiro.

Ngati titenga chiwerengero chachikulu cha mauthengawa (pakhoza kukhala mamiliyoni, 10 miliyoni), kusonyeza lingaliro lalikulu kuchokera ku uthenga uliwonse, kuwaphatikiza, tikhoza kumvetsa modalirika zomwe anthu amanena za mtundu uwu, zomwe amaganiza. "Sindimakonda kulongedza," "Sindimakonda kusasinthasintha," ndi zina zotero.

Kodi anthu amaganiza chiyani za Transaero, Chupa Chups ndi Purezidenti wa United States?

Ndili ndi chitsanzo choseketsa: iyi ndi infographic ya zomwe ogwiritsa ntchito ochezera a pa intaneti angachite ndi kampani ya Transaero italephera.

Arthur Khachuyan: "Real Big Data in Advertising"

Pali zitsanzo zambiri zosangalatsa kumeneko: kuwotcha, kupha, kuthamangitsidwa ku Ulaya, panali ngakhale 2% omwe analemba - "Atumizeni ku Syria kuti akagwire ntchito zankhondo." Kupitilira kuchokera kuzinthu zoseketsa, zitha kukhala pafupifupi mtundu uliwonse - kuchokera pazakudya zomwe ndimakonda agalu kupita kumagalimoto ena. Aliyense amene sakonda kulongedza, yemwe sakonda zinthu zenizeni - mungathe kugwira ntchito ndi izi nthawi zonse, mukhoza kuganizira izi. Pali zitsanzo zambiri pomwe anthu adatsala pang'ono kusintha kupanga zinthu zawo chifukwa adalemba pamasamba ochezera kuti Chupa Chups sichinali chokwanira kapena sichinali chokoma mokwanira.

Palinso chitsanzo china choseketsa. Ganizirani ndemanga zanji komanso za ndani?

Arthur Khachuyan: "Real Big Data in Advertising"

Pazifukwa zina, tsopano kusanthula kwa malingaliro, kusanthula kwa mfundo zotengedwa ku mauthenga, sikugwiritsidwa ntchito kwambiri ndipo sikufalikira kwambiri. Ngakhale ukadaulo uwu si wachinsinsi kwambiri, palibe kudziwa konse mu izi, chifukwa kuchokera ku ndemanga za anthu, kuchotsa mutuwo, kuneneratu ndi kuziyika m'magulu sikufuna kuti munthu ali ndi luso pamalankhulidwe owerengera. Sizovuta kuchita. Koma ndikuyembekeza kuti m'zaka zingapo zikubwerazi anthu ayamba kugwiritsa ntchito izi, chifukwa ... Zidzakhala zozizira - izi ndizoyankha zokhazokha! Nthawi zonse mumadziwa zomwe akunena za inu. Chabwino, mukumvetsa kuti izi zidapangidwa za Purezidenti waku US.

Yankho ku funso lochokera kwa omvera:

  • Inde, iyi ndi Facebook mu Chingerezi. Amamasuliridwa ku Russian pano. Izi zinalembedwa penapake.

Big Data ndi ukadaulo wandale

Ndipotu, ndili ndi zitsanzo zambiri zosangalatsa za ndale za Trump ndi wina aliyense, koma tinaganiza kuti tisawabweretse kuno. Koma pali chitsanzo chimodzi cha ndale.

Izi ndi zisankho ku State Duma. Munali liti? Chaka chatha? Pafupifupi chaka ndi theka chapitacho.

Arthur Khachuyan: "Real Big Data in Advertising"

Nawa anthu omwe adatha kudziwa komwe ali, mpaka pamalo enaake, kuti amvetsetse malo osankhidwa omwe amagweramo. Ndiyeno kuchokera kwa anthu awa okhawo omwe adafotokoza malingaliro awo otsimikizika adatengedwa, omwe angawavotere.

Kuchokera pamalingaliro aukadaulo wandale, izi sizolondola, chifukwa chinthu chonsechi chiyenera kusinthidwa ndi kuchuluka kwa anthu ndi zina zotero. Komabe, ma blues apa akuvoterani inu mukudziwa omwe, ofiira adzavotera anzawo otsutsa, omwe, mwa njira, panalibe ambiri.

Ine ndekha ndikukhulupirira kuti Big Data sichidzafika pa matekinoloje a ndale posachedwa, koma, monga njira, wosankhidwayo ndi chizindikiro. Ndipo ichinso, pamlingo wina, kusanthula zowona ndi malingaliro amtundu wanu, komanso chinthu chosangalatsa, chifukwa mutha kumvetsetsa munthawi yeniyeni yemwe akuchita chiyani. Ndikudziwa milandu ingapo kuchokera ku BBC, pomwe adayang'anira malo ochezera a pa Intaneti munthawi yeniyeni muwayilesi ina: panali kuyankha koteroko, anthu amalemba za izi, amafunsa funso loti ndi loti - ndipo ndizabwino! Ndikuganiza kuti idzagwiritsidwa ntchito posachedwa, chifukwa ndizosangalatsa kwa aliyense.

Kutengera maudindo amtundu

Arthur Khachuyan: "Real Big Data in Advertising"

Kenako ndili ndi ma modelling a ma brand. Kachidutswa kakang'ono, kakang'ono ka momwe mungasinthire malonda pogwiritsa ntchito ma metric osiyanasiyana (osati zokonda za olembetsa pa malo ochezera a pa Intaneti, koma kugwiritsa ntchito ma metric ovuta, chidwi pazomwe zili, nthawi yomwe mumagwiritsa ntchito kulandira ma metrics).

Arthur Khachuyan: "Real Big Data in Advertising"

Ndili ndi chitsanzo cha "pharma" pazifukwa zina. Apa mabwalo ang'onoang'ono ali mkati, owala - izi ndizolemba zomwe chizindikirocho chimapanga, bwalo lalikulu ndilo kuchuluka kwa zithunzi ndi mavidiyo omwe chizindikirocho chimapanga.

Kuyandikira kwapakati kukuwonetsa momwe zomwe zilimo zimasangalalira omvera. Pali chitsanzo chachikulu, pali gulu la mitundu yonse ya magawo: zokonda, reposts, nthawi yoyankha, omwe adagawana nawo pafupifupi ... ndalama popanga zomwe zili zake, ndipo chifukwa cha izi ali pafupi kwambiri ndi likulu. Ndipo pali abwenzi omwe amapanganso zawo, koma omvera alibe nazo chidwi. Ichi si chitsanzo chokwanira, chifukwa nkhani zonsezi zinafa.

Yegor Creed amakondedwa kwambiri kuposa Basta

Arthur Khachuyan: "Real Big Data in Advertising"

Tsoka ilo, ena onse ... kuchokera pazomwe angasonyeze ... Chabwino, palinso oimba achi Russia, monga njira, kuchokera ku makampani enieni.

Kuphatikiza ndi chiyani? Chowonadi ndi chakuti kampani imatha kuyika chilichonse mwachitsanzo choterocho, kuyambira pamalipiro apakati a olembetsa omwe amagwira ntchito pamtundu wanu; chitsanzo chilichonse chomwe angakonde. Chifukwa kampani iliyonse yotsatsa imawerengera ma metric ake mosiyana, mitundu imawerengera ma metric awo mosiyana.

Palinso ina pano - Basta, yomwe imapanga zinthu zambiri, koma ili pamtunda, chifukwa izi zikuwoneka kuti sizosangalatsa kwambiri kwa omvera. Apanso, sindimayembekezera kuweruza. Komabe, pali Yegor Creed, yemwe, malinga ndi malo ochezera a pa Intaneti, ndi wochita bwino kwambiri m'nthawi yathu ino, koma amasindikiza zithunzi zake zokha. Komabe, ali ndi olembetsa ambiri: pali kwinakwake pafupifupi miliyoni miliyoni. Sindikukumbukira nambala yeniyeni; Ndikukumbukira kuti chiwerengero cha anthuwa ndi ochuluka kwambiri kuposa 85%, ndiko kuti, pa milioni olembetsa amalandira mayankho 850 zikwi kuchokera kwa anthu enieni awa - izi ndi misala yeniyeni. Izi ndi Zow.

Arthur Khachuyan: "Real Big Data in Advertising"

Mayankho a mafunso ochokera kwa omvera:

Zinatenga nthawi yayitali bwanji kupanga mtundu wosanthula rapper?

  • Aliyense ali ndi omvera ake, zokonda za anthuwa zimawerengedwa kwa aliyense ... Zonsezi zimasinthidwa mpaka pamtunda wapakati pafupifupi, malo awo ozungulira si ofunika (amangopaka pano chifukwa cha kukongola, kuti azichita. osathamangitsana). Kuyandikira pafupi ndi likulu kokha ndikofunikira. Ichi ndi chitsanzo chomwe timagwiritsa ntchito. Mwachitsanzo, ndimakonda bwalo bwino, anthu ena amachita m'maganizo ngati semicircle.
  • Chitsanzochi chinapangidwa mofulumira, mu maola awiri kapena atatu (inde, munthu mmodzi). Apa ma metric okha ndi omwe adayikidwa: zomwe timachulukitsa ndi chiyani, onjezerani, kenako ndikuzisintha mwanjira ina. Zimatengera chitsanzo. Pali anthu omwe ali ndi chidwi ndi malipiro apakati (izi si nthabwala) za olembetsa awo. Ndipo chifukwa cha ichi muyenera kupeza ojambula awo, Avito, kuwerengera izo zonse, kuchulukitsa izo. Izi zimatenga nthawi yayitali kuti ziganizire, koma makamaka izi (zikulozera ku slide yapitayi) - magawo apa ndi ophweka: olembetsa, obwereza, ndi zina zotero. Zinatenga pafupifupi maola awiri kapena atatu kuti amalize. Chifukwa chake, chinthu ichi chimasinthidwa munthawi yeniyeni, ndipo mutha kuchigwiritsa ntchito.

Tsopano pakubwera gawo losangalatsa. Ndatha ndi zitsanzo, chifukwa sizosangalatsa kuyankhula kwa nthawi yayitali ndekha. Ndipo ndikuyembekeza kuti tsopano mufunsa mafunso, ndipo tidzasuntha kuchokera kumutu kupita kumutu, chifukwa ndili ndi zitsanzo za momwe matekinoloje angagwiritsire ntchito ndi zina zotero ...

Mayankho a mafunso ochokera kwa omvera:

  • Ndinali ndi vuto limodzi laumwini ndi limodzi, kunena kwake, "pafupi-casino", pamene kamera inayikidwa pamenepo, nkhope zinazindikiridwa, ndi zina zotero. Chiwerengero cha anthu odziwika ndi chachikulu kwambiri - athu ndi omwe akupikisana nawo. Koma kwenikweni chidwi ndithu. Ndikuwona izi ngati chinthu chosangalatsa: mutha kumvetsetsa kuti anthu awa ndi ndani ndikulosera bwino chifukwa chomwe adabwera kuno, zomwe zasintha pamoyo wawo kwambiri kotero kuti adaganiza zobwera ku kasino. Koma ponena za mitundu yeniyeni ya bizinesi ... Ngati muyika chinthu choterocho mu pharmacy, ndiye palibe chifukwa - simungathe kudziwiratu chifukwa chake munthu anabwera ku pharmacy.

    Ntchito yapadziko lonse pano inali kupanga chitsanzo kuti amvetsetse pamene munthu akufuna kukhala ndi chidwi ndi mtundu wanu, kuti muthe kumupatsa malonda osati atagula chinachake (monga zikuchitika tsopano), koma mumupatse malonda " poneneratu” za nthawi imene zonsezi zidzachitika. Zinali zosangalatsa ndi "pafupi ndi kasino" wotere; panali chiwerengero chochititsa chidwi cha anthu awa - chifukwa: wina adalandira kukwezedwa mwadzidzidzi, wina adapeza chinthu china - zidziwitso zosangalatsa. Koma ndi masitolo ena, ogulitsa, ndi sitolo yamtundu wina wa mapiritsi, zikuwoneka kwa ine kuti sizingakhale zolondola kwambiri.

Kodi Big Data imagwiritsidwa ntchito pa intaneti?

  • Zinalibe intaneti. Mukungoyenera kumvetsetsa bwino, pafupifupi, ngati chitsanzochi chidzakwanira kapena ayi. Kachiwiri, ndi madzi othwanima ... Ine kwenikweni chidwi ndi chirichonse, koma ine ndekha sindikumvetsa kuchuluka, mmene mbiri anthu awa, khalidwe lawo zingadalire pamene akufuna kugula madzi a m'mabotolo. Ngakhale izi zikhoza kukhala zoona, sindikudziwa.

Kodi pali maakaunti angati otsegulira ochezera?

  • Tili ndi malo ochezera 11 - awa ndi "Vkontakte", "Facebook", "Twitter", "Odnoklassniki", "Instagram" ndi zina zazing'ono (nditha kuyang'ana mndandanda, monga "Mail.ru" ndi zina zotero) . Pa VKontakte tili ndi ma comrades onse awa. Tili ndi anthu pa VKontakte - ndi 430 miliyoni za aliyense amene anakhalapo (omwe pafupifupi 200 miliyoni amakhala nthawi zonse); pali magulu, pali kugwirizana pakati pa anthuwa ndipo pali zokhutira zomwe zimatisangalatsa (zolemba), ndi gawo lazofalitsa, koma zazing'ono kwambiri ... Mwachidule, timayang'ana chithunzichi: ngati pali nkhope pamenepo, ife apulumutseni, ngati pali meme, timawapulumutsa Sitimasunga, chifukwa ngakhale sitingakhale ndi zokwanira kuti tisunge zofalitsa.

    Pali Facebook ya chilankhulo cha Chirasha. Penapake tsopano 60-80% ndi Odnoklassniki, m'miyezi ingapo tidzawapeza onse mpaka kumapeto. Russian Instagram. Pama social network onsewa pali magulu, anthu, kulumikizana pakati pawo ndi zolemba.

  • Pafupifupi anthu 400 miliyoni. Pali zochenjera: pali anthu omwe mzinda wawo sunatchulidwe (akhoza kukhala achi Russia / osakhala achi Russia); Mwa awa, avareji ya malo ochezera a pa Intaneti ndi 14% ya akaunti zotsekedwa pa VKontakte, sindikudziwa chiwerengero chenichenicho pa Facebook.
  • Sitimasunganso media pa Instagram - pokhapokha ngati pali nkhope pamenepo. Sitisunga zinthu zotere (zina) zofalitsa. Nthawi zambiri zosangalatsa: zolemba zokha, kulumikizana pakati pa anthu; Zonse. Kafukufuku wodziwika kwambiri pa Instagram ndi kafukufuku wanthawi zonse kwa omvera: anthu awa ndi ndani, ndipo, chofunikira kwambiri, kulumikizana kwa anthuwa ndi malo ena ochezera. Pezani mbiri ya munthu uyu pa Vkontakte ndi Facebook kuti muwerenge zaka zake ndi zina zotero.
  • Palibe chifukwa chotengera wina aliyense pano - chifukwa kulibe makasitomala. Ponena za chilankhulo: tili ndi Chirasha, Chingerezi, Chisipanishi, komabe izi zimagwiritsidwa ntchito pamitundu yaku Russia; chabwino, kapena makampani omwe amawabweretsa kuchokera ku Russia.
  • Timafunsa anthu tsiku lililonse mu ulusi wambiri, wambiri, wambiri: timasonkhanitsa deta posonkhanitsa intaneti, ndikusintha zizindikiro izi pogwiritsa ntchito Api. Mu masiku 2-3 mukhoza kudutsa lonse "VKontakte" kudutsa iwo; Pafupifupi sabata imodzi mutha kudutsa pa Facebook yonse, kumvetsetsa yemwe wasintha zomwe ndi zomwe sanasinthe. Kenako sonkhanitsaninso anthu awa mosiyana: zomwe zasintha ndendende, lembani nkhani yonseyi. Ndikosowa kwambiri pazomwe ndakumana nazo pomwe mbiri yakale yapa media ya munthu idagwiritsidwa ntchito pazinthu zenizeni zabizinesi. Iyi inali nthawi yomwe munthu wina wandale adafunsira, ndipo ntchito yake inali kumvetsetsa kuti ndi anthu otani omwe amabwera ku likulu, omwe anthuwa anali miyezi 6-8 yapitayo (kodi adachotsa mbiri yawo, koma kwa munthu wina, mavoti adafika. kuwononga).

    Ndipo kangapo - nkhani zaumwini pomwe zithunzi za wina zidasindikizidwa pagulu. Zinali zofunikira kuti tipeze maulumikizidwe, ndi zina zotero. Mwatsoka, ndizomvetsa chisoni, koma sitingathe kuchitira umboni kukhoti, chifukwa deta yathu ndi yoletsedwa mwalamulo.

  • Kusungirako kwa MongoDB ndikomwe ndimakonda.

Ma social network akuyesera kulimbana ndi kusonkhanitsa deta

  • Kawirikawiri timayika mndandanda wa akauntizi kwa otsatsa, ndiyeno amagwiritsa ntchito muyezo ... Izi ndizo, pa malo ochezera a pa Intaneti, pa VKontakte, mukhoza kufotokoza mndandanda wa anthu awa.

    Koma Facebook imagwiritsa ntchito ma cookie ogulidwa. Ife tokha sitigwira ntchito ndi ma cookie, koma panali nkhani zingapo pamene wotsatsa mwiniwakeyo anapatsa anthu ena, tinkacheza nawo - ali ndi maukonde awa, ndi malonda a teaser, osakhala a teaser, "ma cookie" awa. Mutha kumangirira - palibe funso! Koma sindimakonda kwenikweni zinthu izi chifukwa sindikuganiza kuti ndizowona. Izi ndizowona, zili ngati TNS, yomwe "imayang'anira" ma TV - sizikudziwikiratu ngati mukuyang'ana TV iyi kapena ayi, kaya mukutsuka mbale pamene TV yanu ili ... Ndipo ndi chimodzimodzi pano. : Nthawi zambiri ndimagwiritsa ntchito Google pa intaneti, koma sizitanthauza kuti ndikufuna kugula.

  • Ngati mukugwiritsa ntchito maukonde otsatsira okhazikika: Ndidakhala ndi nkhani zingapo pomwe tidatsitsa anthuwa ndikuyesa, pogwiritsa ntchito mawonekedwe awo, kuwalumikiza ndi "ma cookie" patsamba lawo. Koma ine sindimakonda kwenikweni zinthu zoterozo.

Fomula yowerengera malipiro a munthu wogwiritsa ntchito intaneti

  • Ndondomeko ya malipiro apakati: ili ndi dera limene munthu amakhala, ili ndi gulu la bizinesi yomwe amagwira ntchito (ndiko kuti, kampani yomwe ndi bwana wake), ndiye kuti udindo wake mu kampaniyi umatengedwa, pafupifupi. malipiro a ntchito imeneyi akuyerekezedwa... Avereji yamalipiro otengedwa kuchokera kwa β€œHead Hunter” ndi β€œSuperjob” (ndipo pali magwero ena angapo) pampando womwe wapatsidwa mdera linalake komanso pankhani yabizinesi.

    Kuchokera ku "Avito" ndi "Avto.ru" zina zowonjezera zimatengedwa ngati munthu waunikira foni. Ndi Avito mukhoza kuona mtundu wa zinthu zomwe munthu akugulitsa - zodula, zotsika mtengo, zogwiritsidwa ntchito, zosagwiritsidwa ntchito. Ndi "Avto.ru" mukhoza kuona ngati ali ndi galimoto - ndi ake, iye alibe. Apa ndi penapake osakwana 20% mwa anthu omwe adaponya foni yawo mwangozi kwinakwake, ndipo akaunti yawo imatha kulumikizidwa ndi datayi.

Kodi kampani yosonkhanitsa deta imagwira ntchito zotani?

  • Kuchuluka kwa zithunzi zosungidwa mu petabytes ndi 6,4. Sindingathe kunena ndendende kuchuluka kwa kukula tsopano, chifukwa mu 2016 tinayamba kujambula "periscopes" ndipo tangoyamba kujambula kanema.

    Sindingathe kunena ndendende pamene inali ziro. Tinasamuka kuchoka ku kampani kupita ku kampani - zonsezi ndi nkhani zazitali. Koma nditha kunena kuti VK, Facebook, Instagram ndi Twitter - bizinesi yonseyi (anthu, magulu ndi kulumikizana pakati pawo) ndi zolemba ndi zomwe zili - izi sizowona zambiri, ndizokayikitsa ngakhale petabyte idakwanira. Ndikuganiza kuti ndi 700 gigabytes, mwina 800.

Kodi mumathandiza makasitomala kudziwa malo omwe alipo komanso komwe angakumbe?

  • Wogula akabwera, timamupangira zinthu zotere, koma ife tokha, monga Google Trends, sitimachita zinthu zotere.
  • Tidakhala ndi nkhani zingapo pafupi ndi chikhalidwe cha anthu, ndi mbiri ya zisankho, chisankho chisanachitike - tidasanthula zonse. Ndi ma brand ndikuwunika malingaliro amtundu, chilichonse chimagwirizana nthawi zonse. Nazi nkhani za zisankho - ayi (ndi kuwunika kwa yemwe ayenera kupambana). Sindikudziwa amene akulakwitsa apa - ife, kapena iwo omwe amaganiza mu VTsIOM.
  • Nthawi zambiri timatenga zotsatira zowongolera izi kuchokera ku mtundu womwewo, amazitenga kuchokera kwa abwenzi omwe amayitanitsa kafukufuku - kafukufuku wamafoni, kafukufuku wamalonda, ndi zina zotero. Kuphatikiza apo, chinthu chonsechi chikhoza kufufuzidwa ndi zinthu zofunika: wina adayankha mndandanda wamakalata, wina adachita kafukufuku ... - awa si ndemanga chabe pa malo ochezera a pa Intaneti ndi maganizo ena; Izi ndi zina mwa machitidwe amkati, ndemanga, ndi zina zotero.

Lamulo "silidziwa" zomwe deta yaumwini ili!

  • Timasanthula magwero otseguka a data ndipo sitimachita nawo zachinyengo zilizonse. Chitsanzo chathu chimamangidwa chifukwa chakuti timasunga deta zonse zotseguka m'malo ena owonetsera anthu, kubwereketsa kwinakwake, ndikuzisanthula kunyumba, ku maofesi athu, m'maseva athu, ndipo sizipita kulikonse kunja kwa gawo.

    Koma malamulo athu pankhani yotseguka deta ndi osadziwika bwino.

    Sitikudziwa bwino zomwe deta yotseguka ili, deta yaumwini ndi chiyani - pali 152nd Federal Law, komabe ... Amawerengera bwanji? Tsopano, ngati ndili ndi dzina lanu ndi nambala yanu ya foni mu database imodzi, mu database ina ndili ndi nambala yanu ya foni ndi imelo yanu, mu gawo lachitatu ndili nalo, kunena, imelo yanu ndi galimoto yanu; Zonsezi zikuwoneka kuti sizili zaumwini. Ngati mutagwirizanitsa zonsezi, zikuwoneka kuti malinga ndi lamulo lidzakhala deta yaumwini.

    Timazungulira izi m'njira ziwiri. Choyamba ndikuyika seva yokhala ndi mapulogalamu kwa kasitomala, ndiyeno deta iyi sichidutsa gawo lake, ndiyeno kasitomala ali ndi udindo wogawa deta yaumwini, deta yosakhala yaumwini, ndi zina zotero. Kapena njira yachiwiri: ngati iyi ndi nkhani ina yomwe muyenera kumangirira malo ochezera a pa Intaneti kapena china chake ...

    Tinali ndi phunziro loterolo pamene tinasonkhanitsa (panali United Russia primaries) kwa Lifenews nkhani za comrades awa ndikuyang'ana zolaula zomwe amakonda. Chinali chinthu choseketsa, komabe. Timagulitsa izi ngati zathu, malingaliro athu, osaulula mwalamulo muzolemba zomwe tidasanthula - Unified State Register of Legal Entities, malipiro, malo ochezera; Timagulitsa malingaliro a akatswiri, ndiyeno pambali timafotokozera munthuyo zomwe tasanthula komanso momwe tingachitire.
    Panali nkhani zingapo, koma zinali zogwirizana ndi ntchito zina zamalonda. Mwachitsanzo, tili ndi pulojekiti yaulere yopanda phindu kwa iwo omwe amakwera ma boardboard (ma board otere ndi aatali): ntchito yake inali kusonkhanitsa zofalitsa za anthu - munthu akamalemba "Ndinapita ku Gorky Park kukwera." Ndipo tsopano ayenera kufika pamapuwo, ndipo anthu oyandikana naye akhoza kuona kuti pali winawake pafupi naye. VK adalimbana nafe pamutuwu kwa nthawi yayitali, chifukwa sanakonde kuti timafalitsa izi popanda chilolezo cha anthu. Koma ndiye nkhaniyo siinabwere kukhoti, chifukwa m'madera angapo akuluakulu tinawonjezera ku malamulo omwe deta ingagwiritsidwe ntchito ndi anthu ena, mabungwe, makampani, kusanthula, ndi zina zotero. Inde, sizinali zoyenera, komabe.

  • Tidangozindikira munthawi yake ndikuyamba kugulitsa malingaliro athu akatswiri kwa aliyense.

Kodi mumagwira ntchito ndi mabungwe a maphunziro?

  • Timagwirizana ndi mabungwe a maphunziro, inde. Tili ndi mitundu yonse: tili ndi pulogalamu ya masters ku Sukulu Yapamwamba, ndipo timagwirizana ndi mayunivesite ena. Timakonda kwambiri mayunivesite!
  • Ngati muli ndi ma Contacts anga, mutha kundilembera. Ndipo ulalo wowonetsera, ngati wina ali ndi chidwi - zitsanzo zonsezi zilipo, mutha kuzisuntha.
  • Ngati mukudziwa nambala yafoni, makalata - iyi ndi njira pafupifupi zana, palibe amene angachotse. Ngati palibe nambala yafoni, nthawi zambiri ndi chithunzi; ngati palibe chithunzi, ndi chaka, malo okhala, ntchito. Ndiye kuti, chaka, malo okhala ndi ntchito, pafupifupi aliyense akhoza kudziwika mochenjera. Koma ili, kachiwiri, ndi funso lokhudza ntchitoyo.

    Tili ndi kasitomala yemwe amagulitsa wailesi yakanema pa intaneti. Wina adagula zolembetsa za "Games of Thrones" kwa iwo, ndipo ntchito yake ndikugwiritsa ntchito CRM yawo kuti apeze anthu awa pamasamba ochezera, ndikupeza omwe angakhale ochokera kudera lawo. Ndikungotanthauza kuti ali ndi, kunena, dzina loyamba, dzina lomaliza ndi imelo ... Ndiyeno ndizovuta kwambiri kuchita chirichonse. Nthawi zambiri, anthu amapezeka kudzera pa imelo.

  • Kutengera kapangidwe ka anzathu, nthawi zambiri "timafanana" ndi anthu pamasamba ochezera, koma izi sizolondola nthawi zonse. Sikuti nthawi zonse sizili bwino - sizimagwira ntchito nthawi zonse. Choyamba, izi zimafuna ntchito yambiri, chifukwa ntchitoyi (yofananitsa anthu) iyenera kuchitidwa poyamba kwa abwenzi onse - kumvetsetsa ngati adachokera ku malo ochezera a pa Intaneti kapena ayi. Ndiyeno - chosadziwika kwa aliyense kuti pa VKontakte tili ndi abwenzi omwewo, pa Facebook tili ndi abwenzi osiyanasiyana. Osati kwa aliyense, koma kwa ine, mwachitsanzo, zili chonchi; ndipo izi ndi zoona kwa anthu ambiri.

Kodi deta yokwanira kwambiri imasonkhanitsidwa bwanji?

  • Kuyika mapulogalamu a kasitomala kumbali yake. Seva imayikidwa pa iwo, yomwe imangotengera deta ya anthu onse kuchokera kwa ife, ndikukonzekera deta yawo mkati. NDA imamalizidwa ndi kasitomala. Izi, ndithudi, sizolondola kwambiri kuti asamutsire izi kwa ife, koma udindo walamulo umakhala ndi kasitomala - chabwino, ndiye kuti, kumuyikira mapulogalamu, kapena kusamutsa deta yosadziwika. Koma izi zinali zochepa kwambiri, chifukwa - kusadziwika bwino kapena kolakwika - nthawi zambiri kudalira pakati pa anthuwa kumatayika.

Ndani Amagula Facial Recognition Software?

  • Tikupita kuno chifukwa pulogalamu yathu yayikulu yomwe timagulitsa ndikufufuza nkhope, kusanthula kulumikizana, ndikugulitsa ku mabungwe aboma. Ndipo chaka ndi theka chapitacho, tinaganiza kuti tiziyika nkhani zonsezi mu malonda, mu malonda, kumsika wa anthu - umu ndi momwe Social Data Hub, bungwe lazamalamulo lamalonda, linapangidwira. Ndipo tsopano tikungobwera kuno. Takhala tikucheza pano kwa chaka ndi theka tsopano, kuyesera kufotokozera anthu kuti palibe chifukwa chopatsa anthu kutsitsa ndikutchula, kuti akuyenera kupatsidwa mayankho a mafunso, kuti palibe chifukwa chokhalira ndi mawu. , ndi zina zotero. Ndiye ndizovuta kunena kuti...
  • (Mukutanthauza ndani?) Kwa ma comrades onse omwe muyenera kuyang'ana zigawenga ndi ogona ana.
    Ndikhoza kunena nthawi yomweyo (ichi chidzakhala funso lotsatira): malinga ndi deta yathu, palibe aphunzitsi omwe anamangidwa chifukwa chobwezeretsanso.
  • Pa VKontakte - 14%; pa Facebook palibe mbiri chatsekedwa (pali mndandanda chatsekedwa abwenzi, ndi zina zotero). Ndipo chosangalatsa kwambiri ndichakuti ndangolemba uthenga - tsopano awerengera ndikunena.

Osalemba zomwe mudzachita nazo manyazi!

  • Osalemba chilichonse pamasamba ochezera omwe angakuchititseni manyazi - ndimatsatira izi. Ngakhale ndinali ndi zambiri zanga, chifukwa ndimalumbira pa Facebook. Chabwino, panali ndipo panali chinachake choti chichitidwe ... Osatumiza chirichonse chomwe chingakhale chochititsa manyazi! Ngati mudzagwira ntchito kwinakwake mu Public Chamber pambuyo pake, inde, ndibwino kuti musayankhe. Ngati simuchita izi, mokulira, palibe amene amasamala. Ndikukutsimikizirani kuti palibe amene amawerenga makalata anu, ndipo zonsezi zikupanga nkhani yonseyi ...

    Mlungu uliwonse, munthu wina amabwera kwa ine n’kunena kuti: β€œChabwino, zithunzi za mnzanga zinatsitsidwa patsamba linalake la anthu osadziwika! Thandizeni! Mwa njira, musasindikize chilichonse kumasamba osadziwika.

  • Sindikudziwa za machitidwe ena owunikira - tidzaganiziranso izi, kuti kutchulidwa kwa chizindikirocho kunali kolakwika, Mulungu andikhululukire ... amene ali ndi omvera oposa 5 zikwi, ndipo maganizo awo pagulu akhoza kukhudza wina. M'zochitika zanga, sizinachitikepo kuti bungwe la HR lomwe limalamula kuwunika kwa mbiri yathu linanena kuti: "Aliyense amene amakonda Navalny, osalemba ganyu aliyense!"

Za kufalitsa zotsatira. Ndi anthu angati omwe amalembedwa ntchito pofufuza?

  • Mwa makampani 10 apamwamba otsatsa, asanu ndi awiri tsopano akusindikiza. N'zovuta kunena: pamene tinayamba chaka ndi theka zapitazo ... Tili ndi anthu angapo m'dera lililonse - pali anthu angapo m'mabanki, pali anthu angapo ku HR, pali anthu angapo mu malonda. Ndipo tsopano tikuganiza za yemwe ali wopindulitsa kwambiri kuti tipite koyamba, kwa yemwe tiyenera kuyamba kupanga zolumikizira ...
  • (pafupifupi kuchuluka kwa anthu pagawo lililonse la msika) Osapitilira 25, chifukwa sitinagwiririre aliyense.
  • Kawirikawiri, makamaka, matekinoloje awa ochokera kumsika amagwiritsidwa ntchito, ndikuganiza, ndi oposa 50%. Ena mumakampeni otsatsa, ena mumtundu wa analytics wamkati. Ndinganene kuti 40 peresenti amagwiritsa ntchito mu analytics mkati, 50-60% amagulitsa kuti athetse zizindikiro. Koma izi zimadalira kale makampani otsatsa okha. Mukuwona, anthu ena amangonena za ndalama zomwe zagwiritsidwa ntchito, zotsatsa zomwe adayika, pomwe ena amalemba za anthu angati omwe adabweretsa, omvera otani ... sindikuganiza momwe ma comrades onsewa amagwirira ntchito. Ndikudziwa mu kuchuluka kwa data.

Zotsatsa zina πŸ™‚

Zikomo chifukwa chokhala nafe. Kodi mumakonda zolemba zathu? Mukufuna kuwona zambiri zosangalatsa? Tithandizeni potipatsa oda kapena kulimbikitsa anzathu, mtambo VPS kwa opanga kuchokera ku $ 4.99, ma analogi apadera a ma seva olowera, omwe adakupangirani inu: Chowonadi chonse chokhudza VPS (KVM) E5-2697 v3 (6 Cores) 10GB DDR4 480GB SSD 1Gbps kuchokera $19 kapena momwe mungagawire seva? (ikupezeka ndi RAID1 ndi RAID10, mpaka 24 cores mpaka 40GB DDR4).

Dell R730xd 2x yotsika mtengo ku Equinix Tier IV data center ku Amsterdam? Pokhapokha 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV kuchokera $199 ku Netherlands! Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - kuchokera $99! Werengani za Momwe mungamangire Infrastructure Corp. kalasi pogwiritsa ntchito ma seva a Dell R730xd E5-2650 v4 ofunika ma euro 9000 pa khobiri?

Source: www.habr.com

Kuwonjezera ndemanga