Zoyenera kuchita ngati makalata anu atha kale mu Spam: 5 njira zothandiza

Chithunzi: Unsplash

Pogwira ntchito ndi mndandanda wamakalata, zodabwitsa zingabwere. Zomwe zimachitika: zonse zinkayenda bwino, koma mwadzidzidzi kuchuluka kwa makalata kunatsika kwambiri, ndipo otsogolera makalata a makalata anayamba kusonyeza kuti makalata anu ali mu "Spam".

Zoyenera kuchita zikatero komanso momwe mungatulukire mu Spam?

Gawo 1. Kuyang'ana motsutsana ndi zofunikira zingapo

Choyamba, m'pofunika kuchita kafukufuku wofunikira wa makalata: mwinamwake, zonse siziri zosalala mwa iwo, zomwe zimapatsa makalata chifukwa chowayika mu "Spam". MU nkhaniyi Talemba zinthu zazikuluzikulu zomwe ziyenera kuganiziridwa poyambitsa kutumiza makalata kuti muchepetse mwayi wokhala mu Spam.

Ngati zonse zili bwino ndi magawo aumisiri amakalata, zomwe zili ndi zinthu zina zofunika, koma zilembo zikadali mu "Spam", ndi nthawi yoti muchitepo kanthu.

Gawo #2. Kusanthula malingaliro a zosefera sipamu + kuyang'ana malipoti a FBL

Gawo loyamba ndikumvetsetsa momwe mungalowe mu Spam. Ndizotheka kuti zosefera za sipamu pawokha zimayambitsidwa kwa olembetsa ena. Ma algorithms a imelo amasanthula momwe ogwiritsa ntchito amalumikizirana ndi mauthenga ofanana.

Ngati munthu adatumizapo kale maimelo ofanana ndi anu kufoda ya Spam, ndiye kuti kalata yanu yamakalata imatha kukhala pamalo omwewo. Pankhaniyi, pali vuto, koma sizowopsa ngati kuti dera lanu lonse lili pamndandanda wosadalirika.

Ndikosavuta kuwona kukula kwavutoli: muyenera kutumiza kalata kumabokosi anu amakalata omwe ogwiritsa ntchito asiya kutsegula mauthenga. Ngati maimelo omwe atumizidwa kwa inu atha, ndiye kuti mukuchita ndi zosefera za sipamu.

Mutha kuwazungulira motere: yesani kulumikizana ndi ogwiritsa ntchito kudzera munjira zina ndikufotokozera momwe mungasunthire kalata kuchokera ku "Spam" kupita ku "Inbox" powonjezera imelo yanu yobwezera ku bukhu la maadiresi. Ndiye mauthenga otsatirawa adzadutsa popanda mavuto.

Muyeneranso kukumbukira za malipoti a Feedback Loop (FBL). Chida ichi chimakupatsani mwayi wodziwa ngati wina wayika maimelo anu mu Spam. Ndikofunika kuti muchotse mwamsanga olembetsa oterowo kuchokera ku database ndipo musatumize china chirichonse kwa iwo, komanso kwa onse omwe amatsatira ulalo wosalembetsa. Ntchito zamakalata zimangopanga malipoti a FBL kuchokera kwa omwe amapereka maimelo omwe amawapereka, mwachitsanzo, mail.ru imatumiza. Koma vuto ndiloti mautumiki ena a imelo, kuphatikizapo, mwachitsanzo, Gmail ndi Yandex, musawatumize, kotero muyenera kuchotsa nokha olembetsa. Tikambirana momwe tingachitire izi pansipa.

Gawo #3. Kuyeretsa database

Dongosolo lililonse lili ndi olembetsa omwe amalandila makalata koma osatsegula kwa nthawi yayitali. Kuphatikizapo chifukwa adawatumizako ku Spam. Muyenera kunena zabwino kwa olembetsa oterowo. Izi sizingochepetsa kukula kwa nkhokwe ndikusunga pakukonza kwake (malipiro otumizira maimelo, ndi zina zambiri), komanso kukulitsa mbiri ya dera ndikuchotsa misampha ya sipamu ya omwe amapereka makalata.

Utumiki wa DashaMail uli nawo ntchito Kuchotsa pamanja osalembetsa:

Poyamba, izi zidzakhala zokwanira, koma m'tsogolomu ndi bwino kulemba malamulo malinga ndi momwe dongosololi lingathere kuzindikira osalembetsa olembetsa ndikuwachotsa okha. Komanso, mukhoza kukhazikitsa reactivation auto-mailing kwa iwo - pamene, pamaso kusuntha komaliza ku mndandanda osagwira ntchito, uthenga ndi wapamwamba logwira mutu amatumizidwa kwa olembetsa. Ngati izi sizikugwira ntchito, ndiye kuti wolembetsayo sakuwonanso makalata anu ndipo ndi bwino kumuchotsa ku database.

Gawo #4. Kutumiza ku gawo lomwe limagwira ntchito kwambiri pa olembetsa

Pamndandanda uliwonse wamakalata, pali ogwiritsa ntchito omwe amatsegula makalata nthawi ndi nthawi komanso/kapena osawayankha makamaka, palinso omwe ali ndi chidwi ndi zomwe zili, amatsegula maimelo ndikutsata maulalo. Kuti muwonjezere mbiri yamakalata anu pakabuka mavuto, ndikofunikira kugwira ntchito ndi ogwiritsa ntchito oterowo kwakanthawi.

Adatsegulapo maimelo anu kale ndipo ali ndi chidwi ndi zomwe zili, kotero ali ndi mwayi wapamwamba wopeza imelo yanu mubokosi lawo.

Kuti mulekanitse olembetsa omwe akugwira ntchito mugawo lina, mutha kugwiritsa ntchito mavoti a DashaMail. Poyambirira, onse olembetsa amalandira nyenyezi za 2 muyeso. Chotsatira, chiwerengero cha nyenyezi chimasintha malingana ndi zochitika za olembetsa pamakalata.

Chitsanzo cha olembetsa mu DashaMail:

Tumizani imelo imodzi kapena awiri kwa iwo okhawo omwe mlingo wawo wa chibwenzi uli nyenyezi 4 kapena kupitilira apo, ngakhale gawolo lili laling'ono. Pali kuthekera kwakukulu kuti pambuyo potumizirana mameseji, kutumiza mauthenga ndi mbiri ya imelo zidzawonjezeka. Koma izi, komabe, sizimachotsa kufunika kochotsa nkhokwe ya olembetsa omwe sanagwire ntchito.

Gawo #5. Kulumikizana ndi chithandizo cha positi

Ngati mwamaliza masitepe onse omwe tafotokozazi ndipo muli ndi chidaliro pamtundu wamakalata anu, koma makalata amatherabe mu Spam, ndiye kuti pali njira imodzi yokha yomwe yatsala: kulumikizana ndi chithandizo chautumiki wamakalata.

Apilo iyenera kulembedwa molondola. Ndi bwino kupewa kutengeka maganizo ndi kufotokoza mogwira mtima udindo wanu, kupereka zofunika deta. Nthawi zambiri, muyenera kulankhula za bizinesi yanu, kufotokoza momwe mungasonkhanitsire olembetsa, ndikuyika imelo mumtundu wa EML womwe udathera mu Spam. Ngati muli ndi ma postmasters okonzekera maimelo anu, mutha kulumikiza chithunzi chotsimikizira kuti chilembocho chinathera mu Spam.

Mudzafunikanso deta pa kalata yeniyeni yomwe tsogolo lanu limakukondani. Kuti mukweze kalata mumtundu wa EML, mudzafunika mabokosi anu amakalata pamakina omwe mukufuna. Mwachitsanzo, nayi momwe mungatsitse kalata ya EML mu Yandex.Mail:

Izi ndi zomwe mtundu wa EML wa kalatayo umawonekera:

Ndikoyeneranso kulumikizana ndi ma imelo omwe mumagwiritsa ntchito ndikupempha zipika za imelo inayake. Mukasonkhanitsa deta yonse ndikukonza kalatayo, iyenera kutumizidwa. Apa ndi pomwe mungalembe:

• Fomu ya Mail.ru
• Yandex anti-spam gawo
• Gmail Sender Feedback Fomu

Pambuyo pake, zomwe zatsala ndikudikirira kuyankha ndikukhala okonzeka kupereka zowonjezera ndikuyankha mafunso.

Kutsiliza: mndandanda wazomwe mungachotsere Spam

Pomaliza, tiyeni tidutsenso njira zomwe zikuyenera kuchitika kuti tipeze mwayi wotuluka mu Spam:

• Onani makonda aukadaulo ndi machitidwe abwino. Onani mbiri ya domain, DKIM, SPF ndi zoikamo zina zofunika. Ngati simunagwiritse ntchito kulowetsamo kawiri posonkhanitsa database, onetsetsani kuti mukuyigwiritsa ntchito.
• Konzani maimelo a ma postmaster. Mwanjira iyi mudzatha kuyang'anira momwe mumatumizira.
• Unikani chinkhoswe ndikuyang'anira ukhondo wa maziko, yeretsani pa nthawi yake. Yesani mawonekedwe osiyanasiyana, sankhani zomwe zimagwira bwino, musalembe kwa omwe alibe chidwi.
• Ngati muli mu Spam, choyamba yang'anani zonse ndikusonkhanitsa deta yochuluka momwe mungathere. Mvetsetsani kuti vuto ndi lalikulu bwanji, ndi mautumiki ati a imelo omwe amaphatikiza, yesani kutumiza pamakalata anu ndikutsitsa zipika ndi mtundu wa uthenga wa EML.
• Lumikizanani moyenera ndi chithandizo cha wothandizira. Kulumikizana ndi akatswiri othandizira ndikofunikira kwambiri. Muyenera kutsimikizira, popanda nkhanza, modekha komanso momveka, mfundo ndi mfundo, kuti simukutumizira anthu sipamu, koma mukutumiza zinthu zothandiza zomwe adazilembera komanso zomwe zili zofunika kwa wolandira.

Kuti mudziwe zomwe zikuchitika masiku ano pakutsatsa maimelo ku Russia, landirani ma hacks ofunikira ndi zida zathu, lembani Tsamba la Facebook la DashaMail ndi kuwerenga wathu blog.

Source: www.habr.com