Ma SEO akuda ndi njira zabwino zotsatsira. Wamkulu, pharma, nkhani, chibwenzi. Shestakov | Anthu PRO #75

M'magazini ya 75, Sergey Pavlovich akupitiriza kukambirana ndi Oleg Shestakov, yemwe anayambitsa ndi mwini wake wa Rush-analytics.ru ndi Rush-agency.ru.

Chifukwa chiyani pharma ndi "wakuda"?

SERGEY Pavlovich (pambuyo pake - SP): - Chifukwa chiyani pharma (chidziwitso - mankhwala) ndi "wakuda"? Ndikudziwa kuti momwe Interpol imalimbana naye ndizovuta. Ndimaganiza kuti ndi mtundu wina wa "imvi" - chabwino, Generic, ali ku India.

Oleg Shestakov (pambuyo pake - OS): – Ndinaphunzira mankhwala ndekha. Ndiko kuti, ndinayang'ana, ndinali ndi chidwi ndi momwe matekinoloje "wakuda" amagwirira ntchito. Sitimagwira ntchito ndi mankhwala; sitigwira ntchito ndi chilichonse chomwe sichiloledwa komanso chomwe mungatengere bulu wanu pambuyo pake. Sindiyipangira kwa aliyense.

SP: - Kodi izi sizikugwira ntchito pano? Muunyamata wanga, ndikuganiza, iwo ankagwira ntchito.

Os: - Kamodzi pa nthawi ndinatsanulira pa wamkulu kuchokera pakhomo. Panali ndalama zabwino kumeneko, chinali chaka cha 9 - ndinangoyamba ndi wamkulu. Ndinagwiritsa ntchito mapulogalamu ogwirizana ndi Russia (kumbukirani, mauthenga a SMS omwe amalipira)? Ngakhale pamenepo, tinapereka zomwe zili, ngati adalowa SMS, tidapereka zomwe adalipira.

SP: - Tsopano munthu wamkulu sagwira ntchito. Mulimonsemo, ndinkakonda kutumiza spam kwa akuluakulu - ndi momwe zinalili! Tsopano zonse zafa.

Os: - Uyenera kukhala ndani? Kodi munthu ayenera kukhala ndani kuti alipire zolaula kudzera pa SMS kuchokera pafoni yake? Kodi muyenera kukhala ndani? Sindikudziwa.

SP: - Kalelo, ndalama zambiri zidapangidwa kuchokera ku wap-clicks, wap-subscriptions ...

Os: — Uwu ndi mutu “wakuda”. Ngakhale tsopano, Google ndi Yandex akupulumuka - amaletsa malo omwe pali wap click; amaletsa, amangochitaya pazotsatira zakusaka.

Kodi zotsatsa zolipira za Google zimayambitsa bwanji chinyengo?

SP: - Pang'ono ndi mutu. Mwachitsanzo, mu malonda olipidwa a Google, zinthu zolipidwa zimawoneka bwanji zomwe zimasokoneza anthu opuma pantchito: "Boma silikulipirani ma ruble 100 pachaka - dziwani momwe ..."? Ndiyeno amatenga ndalama kwa wapenshoni watsoka ameneyu pa sitepe iliyonse imene watenga.

Os: - Ndiye iyi ndi infotraffic! Ili si bungwe lazachuma la Forex, pomwe chilolezo chimafunika. Ndi traffic chabe. Kungoti madude amagula kuchuluka kwa zidziwitso zotsika mtengozi, kuziyika patsamba lofikira, ndiyeno malo oimbira foni amanyenga opuma pantchito. Ndikuganiza, ndithudi, iwo ndi athunthu, simungathe kuchita izi, koma ndizovomerezeka - iyi ndi nkhani. Mukufuna chiyani? Iwo sangakhoze kuzifufuza izo. Mutha kudandaula zachinyengo kwa Google, za kutsatsa, koma nthawi zambiri ayi.
Chabwino, mukudziwa, mukhoza kutseka chirichonse. Ndani akudziwa, kunena, cloaching ndi chiyani?

Kodi "covala" ndi chiyani?

SP: - Ndikudziwa gawo lazambiri, koma sindimadziwa kugwiritsa ntchito. Uzani.

Os: - Kuchokera ku mawu akuti cloaking (kubisa). Ndiko kuti, simungayende bwino pamakina ena otsatsa. Simungakhale ndi kasino, mwachitsanzo ... (kasino, titi, sagwira ntchito - imadulidwa mulimonse). Mumatenga ndikutumiza chimodzi kuti chikhale chowongolera, mokhazikika, zinyalala zina. Pano ife tikukhala pa mipando, inu mukugulitsa mipando - tsamba lofikira ndi mipando. Imasinthidwa - mumasintha zomwe zili. Pa Facebook, Yandex, Edwards - kulikonse kumene machitidwe otsatsa amakunyengeni. Kampaniyo imayamba kukula - mumasintha tsamba lofikira, sinthani opanga kuti...

SP: - Umathira zolaula kapena mapiritsi m'malo mwa chimbudzi.

Os: - Inu mudzazidzaza, ndipo ndi zimenezo. Chachikulu ndichakuti sichikhala chaukali, kuti asakuponyereni nkhanza.

SP: - Ndikamva za izi, ndikuganiza: bwanji osapanga njira yosavuta? Tawonani, ndili ndi tsamba la webusayiti: tinene, pali chakudya cha nyama, mavitamini - iyi ndi tsamba langa "Zookeeper"; ndipo ndimatumiza (tsambali) kuti liziyenda pang'onopang'ono, ndiyeno ndimangosintha kukhala malo olaula kudzera pa FTP.

Os: - Inde, inde, zikhoza kuchitika.

SP: “Koma anandiuza, ukudziwa chiyani? Kuti amabwera pafupifupi ola lililonse - oyang'anira awa omwe amakuvomerezani, ndikuyang'ana kuti muwone ngati chirichonse chasintha ndi inu ...

Os: - Chabwino, inde, iyi ndi nkhani yonse ...

SP: - Kodi akubwera kudzayang'ana kapena chiyani?

Os: - Ndithudi. Pali ma checkers ndi bots, ndipo ndizomwezo. Izi zonse zimayendetsedwa. Koma mutha kuchitapo kanthu: mutha kudziwa maofesi onse a IP a oyang'anira ndikuwapatsa izi. Kodi mwaganizapo za izo?

SP: - Kudzera mu cloaca. Ayi, ndikudziwa - kudzera mu cloaca.

Os: - Nthawi zambiri, zonsezi zimachitika m'mafakitale. Pali anyamata omwe amalima maakaunti pa Facebook: amawawongolera, amawapopera, amawatumiza, kenako ndikutsegula akaunti yotsatsa. Monga antifraud mu injini yofufuzira pa Facebook - ngati pali chinthu chosavomerezeka ... Pamene munali pa Facebook, patapita zaka ziwiri mwinamwake munazindikira kuti mukhoza kulengeza kumeneko ndikulembetsa mutangofika kumeneko. Mwachitsanzo, patapita zaka 5, ndinayamba kutsatsa malonda kumeneko.

Ndipo mnyamatayo tsiku loyamba anapita ku Facebook Ads mu ofesi yovuta kwambiri ndipo anayamba kuthiramo - ndithudi, adaletsedwa. Chifukwa chake, amapopedwa, amapangidwa, ndiye kuti maofesi otsatsa awa amayamba, amayamba kutsatsa pamenepo, kenako kuvala, ndiko kuti, kumapopa. Ndinali ndi vuto losangalatsa: ziribe kanthu momwe ndinagwiritsira ntchito msakatuli wolembedwa mwapadera kuti avale ndikugwira ntchito pa Facebook.

SP: — Monga “Chigawo”?

Os: - Monga. Koma panali injini ya Chroma yokhazikika.

Momwe mungalembetsere maakaunti achikazi a Facebook?

SP: - Chabwino, Sphere ndi Chrome ali ndi zolembera zambiri, ndipo Indigo ali nazo.

Os: - Ndipo inu, mukasankha "Chotsani mapazi onse", palibe chomwe chimatsalira mu msakatuli wokhala ndi gwero lotseguka, mumalowetsa pansi pa akaunti ina. Palinso ... Anyamata omwe akuchita izi, sindidzawombera zipolopolo zonse, chifukwa zikhoza kuwononga moyo wa wina. Mwachitsanzo, kodi mumadziwa kuti akazi onse pakati pa 20 ndi 30 ku America ali kale pa Facebook?

SP: - Ayi.

Os: - Amalankhulana pa Facebook, pa Twitter ... Mwina muli pa malo ochezera a pa Intaneti, kapena simudzakhalapo - kaya ndinu wakufa, kapena mulibe intaneti, mukukhala pansi. Simungalembetse mtsikana waku America pa Facebook. Sadzakulolani, adzakuletsani, chifukwa aliyense ali kale.

SP: - Chifukwa maakaunti onse awa ... Anapiye khumi amandilembera pa Facebook tsiku.

Os: - Inde, izi ndi misala! Chabwino, ndiye mfundo yake ... Mwachibadwa, mukuchita chiyani? Mumatenga ndikuyang'ana kulowa mumsika wina wa Facebook, muwone momwe zimakhalira, ndikupanga akaunti kuchokera pamenepo - zimakupatsirani kumeneko. Kotero ife tinapanga akaunti, tinapanga mtsikana: tinajambula zithunzi kuchokera ku VK, tinaba zithunzi zake, zomwe zinamutcha Sasha Holstein (wokongola, ndi "maso" aakulu), tidawayika pa msakatuli uwu. Inu mulibe lingaliro! Kumanzere, komwe kuli gawo lazidziwitso, tili ndi kanema (mphindi 30)... Pali kuthyolako kwa moyo: muyenera kuwonjezera abwenzi atatu olondola...

SP: - "Kulondola" kumatanthauza chiyani?

Os: - Ayenera kukhala amuna kapena akazi osiyana ndi inu (pali malangizo achindunji a msakatuliyu). Nthawi zambiri, mumatha kukhala "zoyipa" - mumalimbikitsa anthu ambiri, chifukwa msakatuli wanu amakhala ndi mapazi ochokera kudziko lina. Ndipo mkati mwa mphindi za 3-4 anthu amayamba kukutumizirani zopempha za abwenzi, kulemba, kupereka ndemanga pamene mupereka chinachake. Tili ndi gawo ili kumanzere (ngati muyang'ana "monique") ndipo zonse zidangodzazidwa mumphindi 30: 5 zikwi abwenzi enieni mu ola limodzi.

Tinapeza mabwenzi ambiri. Kungoti msakatuli adalembedwa mwapadera kuti mugwere mu algorithm - "Tawonani, mkazi wokongola! Pita ukakumane naye." Gulu la amwenye ndi ena aku Pakistani anatilembera. Mmwenye wina anatitumiza kuti: “Ndine wolemera. Ndili ndi ng'ombe, tawonani." Ndipo wachiwiri waku Pakistani, mukudziwa zomwe adachita? Anatenga nkhope ya mtsikanayo, “kuijambula” m’mathithi, natitumizira kuti: “Mwanawe, khadi lako!” Mwachidule, tinali openga m'njira zosiyanasiyana, koma sitinatayire kalikonse - tinali openga kuti tidatha kunyenga ma aligorivimu.

Ndipo "chernushniki" - mungaganizire zomwe akuchita kumeneko? Amagwiritsa ntchito mitundu yonse ya ma smartlink. Choncho, ngati tikulankhula za njira "zakuda", ndiye kuti nthawi zonse mumapita ku mitu yovuta kwambiri - iyi ndi pharma, iyi ndi zolaula, iyi ndi nkhani - ndikuwona momwe matekinoloje amagwirira ntchito kumeneko. Mumakhala pansi, chotsani aliyense, ndikuyamba kufufuza momwe maulalo awa amapangidwira. Ndi chiyani chinanso chomwe mungauze owonera athu za "wakuda" chomwe chili chosangalatsa?

SP: - Ma niches opindulitsa kwambiri ndiye. Kuno ndi Kumadzulo - kuchokera ku chernukha.

Malo opindulitsa kwambiri ku Chernukha

Os: - Chabwino, zikuwonekeratu - uku ndikutchova njuga, iyi ndi kasino, uku ndikubetcha pamasewera, ngati mutha kuyichotsa.

SP: Inu munati, "Ngati mungathe kuzichotsa," bwanji, ndalama zanu kuchokera kwa ogwirizana nawo?

Os: - Ayi. Ngati mungathe kuzibweretsa pamwamba. Apanso, ku Russia tili ndi RKN - ndizosangalatsa kuthamanga mozungulira. Poyamba zinali zosavuta kuti amunyenge, koma tsopano sizili choncho. Ndiye kuti, ndizotheka - tsopano ndikuwuzaninso ...

Uku ndi kutchova njuga, kubetcha pamasewera (kubetcha), pharma ku America, SA ndi wamkulu, mwina ngati muli ndi magalimoto ambiri.

SP: - Nanga bwanji zowonjezera zakudya izi, "kuwonda", "Nutra"? Kodi ndi "imvi"?

Os: - "Grey", koma imayenda makamaka "moyera" - izi ndi nkhani zolembedwa ngati "Momwe mungachiritse kapamba"... Kodi mukutanthauza tiyi wa amonke, zipatso za goji?

SP: - Ayi, sindikuyankhula za izo. Izi ndi zopusa.

Os: - Ndinkafunanso kunena - fagots.

SP: - "Bactefort", "muli ndi mitundu yonse ya mphutsi, tizilombo toyambitsa matenda"... Ndikudziwa eni ake a "Leadbit", "Shakis" ...

Os: "Sindilemekeza bizinesi iyi."

SP: -Mwachita bwino guys pozindikira. Akuyenda...

Os: - Ayi, bizinesi ndiyabwino! Bizinesiyo idamangidwa bwino.

SP: - ...Njirazi, mukudziwa, kuwopseza munthu, "mankhwala" odabwitsawa.

Os: - Mwa njira, anthu amapanga ndalama zabwino kuchokera ku Russia, koma sindinakhalepo ndi chilichonse chochita ndi bizinesi iyi, sindinayifikire. Ndidayang'ana momwe izi zidatheka - ndidayesanso SEO kuti ndisangalale, kaya tsambalo lifike pamwamba kapena ayi: inde, idafika pamwamba - tidangochotsa tsambalo. Inde, mutha kupanga ndalama kumeneko, koma ndife okhazikika. Timakonda kulimbikitsa mawebusayiti ku Samara kuposa kuchita izi - kunyenga opuma pantchito za thanzi lawo.

Ndi zina ziti? Tengani njuga - izi ndi, ngati pali niches "wakuda". Titha kukambirana za zomwe mungachite pa intaneti ngati simukufuna kugulitsa Viagra kwa opuma pantchito ochokera ku California.

Zoyenera kuchita pa intaneti? Kodi khadi?

SP: - Kodi mukudziwa kangati patsiku amandilembera kuti: "Kodi khadi?", "Chabwino, ndiphunzitseni khadi!" Zili ngati ndili ndi malonda atapachikidwa penapake kuti ndikuphunzitsa makhadi! Ndipo sindimakonda. Zosangalatsa kwambiri: dzulo ndidatulutsa nkhani - ndikungonena za mitu yomwe ndinali m'ndende ndili m'ndende ndikugwira ntchito kwa nthawi yayitali ... ndikumvetsetsa kuti ndili ndi YouTube, ntchito yobwezera ndalama, kukhala projekiti inanso yachiyanjano m'moyo wanga - sindidzang'ambika, ndidangopereka kwa anthu. Ndipo lero ndikulankhula nanu - ndili ndi chidwi ndi chinthu chonga ichi ... kulenga, osati ndi zigawenga, koma makamaka zamalonda, chinthu china, kukulitsa, kuwapatsa [owonerera] ma hacks amoyo.

Os: - Kodi mukudziwa zomwe ndikuuzeni za "wakuda"? Taonani, ndimaganiza zowauza anyamata za izi lero. Pamene mukufufuza (tiyeni tifufuze, chifukwa iyi ndi njira yanga, ndikudziwa zambiri, ndili ndi magalimoto ambiri a anthu osiyanasiyana pamitu yosiyanasiyana) ndipo pamene mukuchita zonyansa - kumbukirani kuti kufufuza kuli ndi mainjiniya ambiri, zambiri. asayansi, zinthu zambiri. Adzapezabe zomwe mukuchita kumeneko, ndikumunyenga - adzakuvutitsanibe.

Za bizinesi "yakuda".

Os: - Chifukwa chake, izi zitha kufananizidwa ndi zomwe mumatsegula mawebusayiti pogwiritsa ntchito njira "zakuda". Muli ndi, tinene, otchetcha zana tsopano, miliyoni ... Mutha kuyika miliyoni pa deposit - izi zidzakupatsani pafupifupi 73 pachaka, sichoncho? Pa 7,3%, pa 7%.

SP: - Uku ndi kubwerera kwabwino. Kwenikweni zochepa.

Os: - Chabwino, ndi stable. Ngati chiwongola dzanja cha banki ndizovuta, ndiye kuti mutha kupanga 70 kwinakwake.

SP: - Mu Russia chaka chatha - 2,5%, pazipita anali 3,2% pa madipoziti ndalama zakunja.

Os: - Ayi, osati ndalama zakunja! Ndikunena - ma ruble milioni.

SP: - Chifukwa chake kukwera kwa mitengo kukudyerani!

Os: - Chabwino, ndizomveka ... Kupindula kwenikweni - sititenga kukwera kwa mitengo, mukhoza kufotokoza ma coefficients ambiri. Ndipo mutha kupita, kukatenga miliyoni iyi ndikuchita nawo kubetcha kwamasewera: ingolowani nawo "Betting League", kapena "Tornado", malo omwera.

SP: "Muwataya mwachangu kwambiri."

Os: - Mutha kupambana nawo zambiri: mudatenga miliyoni, kubetcha pazovuta za 3 (wina mwangozi adagwetsa wina) - mudakweza mfundo zitatu. Koma izi ndizowopsa kotero kuti mutha kutaya chilichonse.

Ndi chimodzimodzi pano. Ndani amachita ndi chernukha? Anthu anzeru kwambiri akuchita izi: pali ambiri opanga mapulogalamu, obera aluso, akatswiri aluso aukadaulo, akatswiri ofufuza pa intaneti - iyi ndi bizinesi yayikulu. Ndipo mumamanga gulu ili, mwachitsanzo, kulisonkhanitsa, kutsanulira mu kasino wina "wakuda" yemwe alibe chilolezo. Ndipo nthawi ina wowongolera amati: "Ndi momwemo, kasino saloledwa!" Google ikhoza kubwera ndikukupatsani chenjezo lapadera pamitu ina.

SP: - Monga zinali mu zolaula. Anachotsa zotsatira zonse zofufuzira zolaula.

Os: - Paid Alones - chonde, chifukwa cha kuchuluka kwamasamba omwe adabedwa.

SP: -Crypt nawonso.

Os: “Anthu osauka anatenga ngongolezi. Choyamba, msika wobwereketsa wa ku US udayendetsedwa; chachiwiri, malinga ndi zotsatira, adanena kuti Google inangobwera ndikuchotsa malo onse, ziribe kanthu zomwe munachita kumeneko. N'chimodzimodzinso ndi pharma: gulani, monga "kugula Viagra", kanikizani, palibe chomwe chidzachitike ...

SP: - Zikadali zachilendo. Ndinaziwona miyezi isanu ndi umodzi yapitayo.

Os: - Zomwe zidachitika zaka ziwiri zapitazo ndi nkhani yosiyana; koma pali kale chinthu choterocho ... Ndipo zotsatira zake, mudzamanga gulu ili - mudzakweza ndalama pa "utali waufupi", ndiyeno zonse zidzagwedezeka, chifukwa wolamulira adzabwera.

SP: - Ndimasakanso "generic Viagra"...

Os: - Chabwino, mumalowetsa "Viagra wamba" - ndizomveka. Ndipo ngati mulowa "kugula Viagra", mudzawona momwe kusanja kwasinthira poyerekeza ndi zomwe zidali zaka ziwiri zapitazo. Ndipo ngati mumanga chinachake "choyera", monga chosungira, mumachiwonjezera chaka chilichonse - teknoloji yanu imakula, gulu lanu limakula, likulu lanu limakula, zomwe mungathe kuziyika; ntchito zatsopano, kucheza, kuphunzitsa wina chinachake. Ine pandekha maphunziro 250-300 ophunzira. Seoshnikov.

Maphunziro a SEO, amawononga ndalama zingati?

SP: - Kodi muli ndi mtundu wina wa sukulu?

Os: - Inde, tili ndi Rush Academy. Tinachita izi mkati, mkati mwa kampani. Kenako tidaganiza: kodi pali amene akufunadi kuphunzira zaukadaulo wa SEO? Chabwino, ife tinati: inde, tiyeni tichite izo.

SP: "Ndikuganiza kuti pali anthu ambiri omwe akufuna kutero."

Os: - Ndipo ife, mwachidule, tinazichotsa pa intaneti. Kwenikweni sabata imeneyo inachitika, yotsatira ndi mu November.

SP: - Kulembetsa?

Os: - Inde, seti.

SP: - Mtengo wake ndi chiyani?

Os: - 20 zikwi, mwa lingaliro langa, tsopano. Masiku awiri athunthu tili muofesi yathu. Ndikuganiza kuti ndi zokwanira.

SP: - Apatseni mtundu wina wochotsera. Kodi gulu lanu lotsatira liti?

Os: Novembala 30 - Disembala 1. Tiyeni tipange 15 zikwi za People PRO.

SP: - 15 zikwi - omwe akufuna maphunziro a SEO. Inu nokha - sindikuyesera kukunyengererani. Ingodziweruzani nokha, penyani gawoli. Ngati mawu ndi matekinoloje a Oleg ndi oyenera chidwi chanu, chonde gwiritsani ntchito nambala yotsatsira "PeoplePro" 15 zikwi.

Os: - Bwerani, tidzachepetsa, inde.

SP: - Mwa njira, ngati anthu ambiri asonkhana, inenso ndibwera, mwinamwake kwa masiku angapo, ndidzakhala nanu, kutenga nawo mbali, kumvetsera chinachake chanzeru.

Os: - Inde. Timakuuzani m'masiku awiri kuti muthe kutuluka ndikuchita zofunikira za polojekiti yanu ndikulipidwa, pangani ndalama kuchokera kumayendedwe osaka.

Eya, kwa ine, chifukwa ndimakonda kupatsa anthu zinthu zosangalatsa komanso zabwino, anthu akamandilembera kuti: “Ziri bwino, Oleg, tinapanga webusaitiyi, sitikugwiranso ntchito kufakitale kapena kwina kulikonse, timapeza ndalama.” Ndipo ndimachitanso ngati philanthropist pafupifupi kamodzi pamwezi - kwa ophunzira kapena munthu wina. Chifukwa ndimatha kuuza anthu kuti ndikumanga kampani yaukadaulo, ndikuphunzitsa gulu, tikupanga. Sindikunena, mukudziwa, timayika makhadi a dollar imodzi pa Pornhub ndikutulutsa. Sindinganene izi kwa achinyamata ...

Choncho, ndikupangira kuti muchite chinachake "choyera". Pogwiritsa ntchito malo omwewo a Amazon, pitani ku America, gwirani ntchito ku Russia kaya mu bungwe kapena nokha. Izi ndi zinthu zabwino! Izi ndi zamakono - simunamangidwe pamalo, mukufuna MacBook, laputopu, chilichonse chomwe mukufuna - ndikugwira ntchito kulikonse padziko lapansi. Ndipo palibe amene angakugwireni, palibe amene amakuthamangitsani.

SP: - Akhoza kubwera kwa ophunzira anu (ndi anga, ngati wina achokera ku tchanelo chathu), "werengani" nkhani ya ola limodzi pa YouTube. Inu munanena za izo. Ndibwera kudzamwa tiyi basi.

Os: - Tili ndi chipinda cha tiyi.

SP: - Tiyeni timwe tiyi, ndikuwuzani zomwe ndikudziwa za YouTube. Sindikudziwa ngati zotsatira zanga zikuyenera kusamala. Ndili ndi 5 zikwi m'miyezi 100. Panali asanu mu April, ndipo pa September 2 tinakondwerera kale 100 zikwi.

Os: - Inde akuyenera. Anthu atatu ochokera mgulu langa adandiuza za inu: "O, yang'anani - "People PRO", yang'anani, bambo, yang'anani - ndi njira yosokoneza!

SP: - Ndikuganiza kuti ndangodutsa 40 peresenti ndikuphunzira zomwe ndimafunikira.

Os: - Inde, zedi! Tsopano muyamba kugwirizanitsa, kugwirizanitsa, kuyenda kwa magalimoto. Ndi luso kale.

SP: - Mwachidule, apa pali munthu yemwe akuchita bizinesi "yoyera" ndipo ali pafupi kwambiri ndi "wakuda", mulimonsemo, akuwona momwe izi zikuchitikira.

Os: - Ndinawona mitu yambiri. Ngati mukuchita nawo mutu wina (ku Russia, monga makhadi) ndipo mukuganiza kuti palibe amene angakugwireni, mumathyola malo ambiri - tsiku lina mudzawoloka njira ya wina. Ndikudziwa mitu yomwe anthu samapita kulikonse.

SP: - Monga makadi, inde.

Ndi ndalama ziti zazikulu zomwe mwapanga kuchokera kumayendedwe akuda?

Os: - Ngati mukuchita bizinesi "yakuda" ndikufika pamwamba pamutu wina ... Apa muli nazo: mudandiuza kuti ziwanda zina zimakuvutitsani nthawi zonse. Mukafika pamwamba pa pempho lina - amayamba kukumwetsani. Chabwino, tulukani pa pempho lina - "kuwunikanso nsapato za kusaka" ku Amazon - chabwino, palibe amene angakukhudzeni, mudzalandira ndalama, ndipo ndizo zonse.
Chifukwa chiyani ma projekiti awa amapangidwa bwino kwambiri? Mwachitsanzo, ngati tsamba limakubweretserani madola 2 (pamwezi), mutha kupita ku cache - pa "Impai Flippers", komwe kuli kusinthanitsa komwe kumagulitsa masamba.

SP: - Kodi mukutanthauza ngati Russian "Telderi"?

Os: - "Telderi", inde. Ndi ma bourgeoisie okha omwe nthawi zina amagula ndi nthawi yobwezera ya miyezi 36, kapena miyezi 24. Ndiko kuti, muli ndi tsamba lawebusayiti, limakubweretserani 2 madola zikwi pamwezi pa Amazon - mutha kugulitsa 30 madola zikwi.

SP: - Nthawi yomweyo.

Os: - Mutha kuzilipira, kudzigulira kakang'ono ...

SP: - Chabwino, muyenera nyumba.

Os: - Nyumba, inde. Izi ndi zinthu zabwino. Koma simungawononge tsamba la buyviagra.ru.

SP: - Ndiko kuti, "zoyera" zidzabweretsa zambiri m'kupita kwanthawi, m'kupita kwanthawi?

Os: - Inde. Ndikhozanso kukuuzani zina zomwe tikuchita, zomwe mungachite. Tinakhazikitsa kuyesa.

SP: - Ndiloleni mundiyankhe funso limodzi: Kodi kasitomala wanu amapeza ndalama zingati pamwezi, mwachitsanzo? Madola miliyoni, awiri, khumi?

Os: - Ndikudziwa kuti gulu limodzi lomwe linalangiza ... ndinawerengera, ndinayesa kutembenuka, ndithudi (choyamba, sindinawawonepo anthu awa pamasom'pamaso ndipo ndikungomvetsa mutuwo, sindinganene kuti ndi uti. ), - anyamata awiri adapanga mamiliyoni a madola pachaka.

SP: - Mu chaka? Chabwino, si zambiri. Mitu yambiri "yoyera" imakweza zambiri.

Os: - Inde, makamaka ku America. Ku America - inde. Ndizovuta kupeza madola mamiliyoni awiri ku Amazon pachaka. Ndiko kuti, iwo anayamba kuyambira pachiyambi, anapanga ntchito "zakuda" (pamapeto pake wolamulira anabwera ndikupha niche yonse), adapeza madola mamiliyoni awiri.

SP: - Kodi inu amalangiza kupita Kumadzulo yomweyo?

Os: - Ndithudi! Inde.

Za kuyesa kwanu

SP: - Za kuyesa kwanu.

Os: - Mvetserani, chabwino, ife ngati bungwe - kasitomala wamba amabwera kwa ife ndikuti: "Anyamata, tingachite CEO? Ndikufuna magalimoto, malonda. " Aliyense amafunikira magalimoto, sichoncho? Chabwino, tinachita ndipo tinatero. Kenako tinatsegula magalimoto olipidwa. Tsopano tikuchita Facebook, Insta, ndipo tsopano YouTube ikuyambitsanso, ngakhale kupanga kwathu kumakhala kochepa, ndikutsatsa kolipira mu Yandex ndi Google. Ndipo timaganiza: timachita zonsezi kwa makasitomala, timachita bwino, pafupifupi 95% ya makasitomala athu akupitiriza kugwira ntchito nafe kwa zaka zoposa ziwiri. Ndiko kuti, si mgwirizano wathunthu kwa zaka ziwiri, koma atagwira ntchito kwa chaka chimodzi, amabwererabe. Anthu amasangalala - ndiye kuti pali chotsatira.
Nthawi zambiri makasitomala amachoka chifukwa achita zonse - palibe chotsalira, chilichonse chili pamwamba. Sitidzama mkaka kasitomala: "Ingolipirani ife." Tikuganiza kuti: "Chabwino, popeza titha kuchita bwino kwambiri kwa makasitomala, tiyeni tidzichitire tokha!" Ndipo kotero ine ndi anzanga tinabwera ndi chinthu chozizira: m'chaka tinaganiza zopanga mawebusaiti a 100 ogulitsa.

SP: - Ndidawona zovuta zina pa YouTube - "chela" akuti: "Timapanga tsamba lofikira mwachangu tsiku limodzi (mwachitsanzo, kugulitsa mitengo ya Khrisimasi), kutsanulira kutsatsa kwapagulu, kulipidwa ("Google Adwords" , YAN, k mwachitsanzo), timayang'ana ma niches ambiri - omwe amalipira, omwe samalipira." Ndondomeko yotere?

Os: - Ayi. M'malingaliro, izi zitha kuchitika ...

SP: - Ankafuna kupanga mawebusayiti 100 m'masiku 100.

Os: - Chabwino, ndili ndi chidziwitso - Ndagwira ntchito monga mkulu wa zaumisiri kwa zaka 6, ndimamvetsa bwino luso lamakono, koma sindipanga tsamba lofikira tsiku limodzi ndipo sindidzakhazikitsa zotsatsa za niche zovuta kumeneko. Chifukwa ndithudi muyenera kuyendetsa analytics wamba kudzera mu Google Tag Manager, ngakhale kukhazikitsa matabwa onse, kuyendetsa malonda onse otsatsa ... Mwachidule, izi ndizopanda pake, sizingachitike mwanjira imeneyo. Chifukwa chake tidachita kwa chaka: masiku 365 - masamba 100.

SP: - Masiku osachepera atatu.

Os: - Inde. Masiku osachepera atatu.

SP: - Munasankha bwanji ma niches anu? Kodi mwatengako mitundu yosiyanasiyana?

Os: - Tinangotenga zosiyana, tinayang'ana pomwe panali magalimoto ochepa. Zosiyanasiyana: pali kagawo kakang'ono ka mtundu wina - "Kutsuka zitsime" - tangoganizani, chinthu choterocho. Tangoganizani, malaya anu a nandolo agwera m’chitsime. Ndi zimenezotu, tsitsani, simungathe kuzitulutsa - zidzavunda, muyenera kukumba chitsime. Kenako - "Maphunziro okwera pamahatchi", "kubwereketsa ma helikopita", mwachitsanzo.

SP: - Kukwera pamahatchi kudzakhala kodula, ndikuganiza. Niche niche.

Os: - Inde. Tinabweretsa pamwamba. "Kuyenda kwa Galu" - kubweretsedwa pamwamba.

SP: - Pali ndalama zambiri kumeneko. Kukwera pamahatchi ndi ntchito yodula, monganso tennis.

Os: - "Kubwereka helikopta" - tidakonda, tidabweretsa pamwamba; Tsopano tifika pamwamba - tidzagulitsa zotsogolera. Chochititsa chidwi kwambiri ndi chakuti tinapanga "Renting Heliks" - tsopano tikubwereka "Geliks" ku Moscow; "Ferrari Rent" Lembani "Yandex" - "Rent a Gelendvagen ku Moscow" kuti pakhale kiyi yachindunji "yolimba mtima". Pano malowa adzakhala oyamba, kotero timasonkhanitsa magalimoto onse - apa pali imodzi mwa ntchito. Timagulitsa zotsogolera. Tangopeza anyamata omwe ali ndi 30 Gelendvagens, ndipo timagulitsa amatsogolera kwa iwo. Ndiko kuti, timalandira mafoni.

SP: - Chabwino, ndamva: mumatumiza mapulogalamu onse kwa iwo.

Os: - Chabwino, kwa kontrakitala, mnzake, inde.

SP: - Amalipira ndalama zingati?

Os: - Kuti tikwezedwe, tikupanga dipatimenti yaying'ono yogwirizana - timatenga 10% pakadali pano. Nthawi zina wina amabwera kwa ife...

SP: - Ali ndi malire akulu, omwe sali okwanira konse.

Os: - Inde. Koma kwa mayeso! Mu niche iyi tsopano tikutenga kukayezetsa, kwinakwake titha kutenga 30.

SP: - Mumapeza magalimoto ochuluka bwanji pamwezi pa pempholi?

Os: - Sindikudziwa, pali mapulogalamu pafupifupi 40 pamwezi.

SP: - "Simlarep" (???) sichidzakuwonetsani.

Os: - Adzawonetsa zomwe mwa izi ...

Os: - Zopangidwa kuchokera kuzinthu zachilengedwe. 100% organic, mwaona?

SP: - Ayi, pazifukwa zina zikuwonetsa 30% ya magalimoto ...

Os: - Inde, iye ndi wopusa. "Simlarep" sichimawonekera pamabuku ang'onoang'ono, kumbukirani. "Social" sichipezeka konse. Komwe adazitenga sizikudziwika.
Chotero iwo anachita zimenezo. Ndipo mutha kupanga mawebusayiti atatu mumzinda wanu, ngakhale mutawuni yaying'ono - "Rent a Gelika", "Gelika Rent", "Gelendvagen ku Samara", lembani zotsatira zonse zakusaka ndikupeza mnzanu yemwe mungamugulitse zitsogozo. . Kodi muyenera kukonza chiyani? IP telephony, mwa njira, ndi yaulere.

SP: - Ndinakuwonetsani kale kanema m'mbuyomu.

Os: - Kampani yabwino; ngati muli ndi otumizira, aloleni apitirire, ndizoyenera kuyamikiridwa. Tumizani mafoni kwa m'modzi mwa okondedwa anu, kapena mwina kwa wachibale (perekani wachibale nambala yanu yafoni)…

SP: - Amagulitsa maluwa!

Os: - Mwa njira, tinkalimbikitsa maluwa kwambiri - mutu wa "nyama".

SP: - Mukutanthauza chiyani, "nyama"?

Os: - "Nyama" imatanthauza mpikisano, wolimba, nyanja "yamagazi". Chabwino, maluwa, maluwa! Tangoganizani, kodi malire awo ndi otani?! Mwachitsanzo, amayika zoyatsira moto, ma boilers, mitu iliyonse yomanga.

SP: - Mazenera ndi pulasitiki, mwina simudzakwanira konse?

Os: - Sitikuzitenga, moona mtima. Sitingathe kupita patsogolo! Mukufufuza kwathu ... Pali ndithu nkhani za PF, palidi makhalidwe - simudzatuluka, ndizo zonse.

SP: - Anthu zikwizikwi ogwira ntchito m'mafakitale amalowetsamo ola lililonse kuchokera pa foni yam'manja, kenako amatulutsa foni yakhumi m'thumba ndikulowa kuchokera kwa wogwiritsa ntchito watsopano.

Os: - Inde, ndi momwe zimagwirira ntchito. Sitigwiritsa ntchito mawindo apulasitiki, zitseko zachitsulo kapena zoziziritsira mpweya. Zosavuta. Ayi ndithu.

Mutha kukhazikitsa bizinesi yotere mumzinda wanu - pangani tsambalo molingana ndi bukhuli. Pali womanga webusayiti wotchedwa "Tilda".

SP: - "Yukit" ndi "Tilda".

Os: — “Tilda” ndi wabwino, tikudziwa kuti ikupita patsogolo. Tsopano ali wokonzeka SEO, mungathe. M'masiku atatu tinapanga tsambalo tokha.

SP: - Chitani nokha kapena kuyitanitsa kuchokera kwa ochita malonda.

Mabwalo othandiza okhudza chipewa chakuda SEO

Os: - Nazi zitsanzo za momwe mungapezere ndalama. Kodi mungapite kuti? Ndemanga yanga yoyamba yopezera ndalama (pambuyo pa zonsezi ... zaka zambiri kale mu bizinesi, pafupifupi khumi): Ndikukhulupirira kuti chinenero cha Chingerezi chimabwera poyamba.

SP: - Mitundu yonse ya maphunziro?

Os: - Ayi. Phunzirani nokha. Ichi ndi chinthu chabwino kwambiri chomwe muyenera kuchita. Zonse zabwino zokhudzana ndi malonda, zitsanzo zamalonda zokonzeka - mwachitsanzo, momwe mungapangire makalata a makalata a imelo, momwe mungapangire mtundu wina wa malonda oyambitsa - chirichonse chiri chaulere mu burzhunet, mumachitenga ndikuchiwerenga. Ngati simulankhula Chingerezi, simungapeze zambiri zokhudza malonda ndi kupanga ndalama pa intaneti. Ndi chiyani? BlackHatWorld ndi bwalo la ma CEO "akuda" (sagulitsa makhadi a ngongole kumeneko, kunena kwake).

SP: - Ndiye pali analogue ya "SearchEngins" yathu, kuchokera ku zilembo zitatu, zomwe nthawi zambiri zimatchedwa ...

Os: - MFC? Mwa njira, pali mnzanga wina wosangalatsa, Yar Gromov. Ali ndi malo opangira ndalama pa intaneti mfc.guru.

SP: Mu Russian?

Os: - Mu Russian. Ntchito yabwino kwambiri yomwe sindingakuuzeni kuti mupite ku gehena. Pali anthu abwinobwino, omvetsetsa akhala pamenepo, malo ofunda kwambiri. Mutha kutsutsana. Pali mtundu wina wa gawo lolipidwa, koma ngakhale kwaulere mutha kudziwa zambiri. Koma!
Pali ntchito zotere ku America - UK, mu Chingerezi - zolipira, mabwalo aulere (mamembala) okhudza "zoyera". Mwachitsanzo, mutha kuphunzira momwe mungachotsere magalimoto ku Info ku Brazil kapena Mexico, ndikupeza ndalama zambiri - nkhani chabe, munthu wina adalemba nkhani - mukudziwa momwe mungapangire SEO. Adachita ndipo adapeza ndalama. Ngati mulibe Chingerezi, simudzawerenga izi. Chifukwa chake, phunzirani Chingerezi.

Za mabuku, SEO ku West

SP: Nthawi zambiri, ndimaona kuti ndi chimodzi mwazinthu zofunika kwambiri pamoyo. Tsopano ndikugulitsa mulu wa mabuku anga. Munagula!

Os: - Inde, zikomo chifukwa cha bukuli.

SP: - Munagula mofulumira, kotero ndikanakupatsani tsopano. Ndipo mukudziwa, anthu samawerenga konse! Anthu ambiri a msinkhu wanu kapena ocheperapo (makumi awiri mpaka makumi atatu) amalemba kuti: “Buku lanu ndilo chinthu choyamba chimene ndinaŵerenga.” Ngakhale bamboyo anali ndi sukulu kumbuyo kwake. N’zachionekere kuti iye anaŵerenga mabuku ophunzirira, ndipo akuti: “Mwa mabuku wamba, lanu linali loyamba.” Munthu wina anati: “Ndawerengapo mabuku atatu m’moyo wanga, ndipo limodzi mwa mabukuwo linali lanu.” Ndimakhulupirira kuti kuwerenga ndi luso lofunika kwambiri kwa ana. Imakulitsanso luso lowonera. Zambiri zomwe ndimapeza zimachokera pakuwerenga, kuphatikiza chidziwitso cha chilankhulo china. Mitu yonse yatsopano, yovomerezeka kapena yosaloledwa, imawonekerabe nthawi yomweyo Kumadzulo, kenako imabwera kwa ife.

Os: - Chilichonse chiyenera kuyang'ana Kumadzulo. Chilichonse chomwe chikuwoneka ku Russia chimatumizidwa kuchokera Kumadzulo. Ngati mukudziwa momwe mungapangire SEO mu Chingerezi ... Chabwino, ruble ndi imodzi, dola ndi ma ruble 65 ... Zoonadi, zopindula kumeneko sizili nthawi 65 zapamwamba, ndithudi, koma mukhoza kupeza nthawi 20 zambiri. .

SP: - Chifukwa chake ngakhale potengera ndalama kuchokera ku YouTube kapena Adsense, ndalamazo ndizosiyana nthawi 5-8 ndikakhala ndi njira yachingerezi (ikubwera posachedwa). Chabwino izi ndizosiyana kwambiri ...

Os: - Tengani mutu wa "sertari", opaleshoni, mtundu wina wa Botex, pulasitiki "opaleshoni", tengani "inshons" (inshuwaransi), "galimoto" kapena "inshuwaransi ya moyo" ... Inde, inshuwalansi. Kudina kumatha kukhala ndi manambala atatu.

SP: - Ndinawona madola chikwi. Posachedwapa ndinaphunzira nkhaniyi. Mwa kudina kokhudzana ndi mtundu wina wosowa wa khansa (chifukwa malipiro a inshuwaransi ndi okwera kwambiri), ndiye kuti mitundu yonse ya inshuwaransi (moyo, galimoto), ndiyo kusefukira kwamadzi (chifukwa madera ambiri a USA akuvutika ndi kusefukira kwamadzi, komanso kusefukira kwamadzi, mwa lingaliro langa, ndi ngakhale yachiwiri pambuyo pa khansa iyi). Ndipo yerekezerani kuti muli ndi tsamba lawebusayiti, tsamba longodzipereka ku khansa, mwachitsanzo, zotupa zamitundu yonse, ndipo kudzera pa SEO mumayika zomwe zachitika. Mwina, Mulungu asalole, wachibale wako anali kudwala; fotokozani momwe zidalili, koka makanema amitundu yonse. Ndipo ngati apeza kuchuluka kwa anthu pogwiritsa ntchito njira za SEO ...

Os: - Pali Adsense. Zachidziwikire, sizikhala madola chikwi, koma kungodina kungawononge madola 25.

SP: - Mumaphimba ndi malonda anzeru kuchokera ku Google Adsense, ndipo ndizomwezo - zimakhala $ 25 pakudina kamodzi ndi zina ... Kapena mutu walamulo ndi wokwera mtengo kwambiri - dzipangeni nokha "Kuwerengera kwa Ma Lawyers", chonde.

Os: - Pali zoyambira zingapo za "unicorn" zomwe zidapita ku IPO ndi maloya awa (munandiuza, sindikukumbukira dzina la "loya aggregator"). Kungoti mungathe, ngati mukumvetsa Chingerezi, ndibwino kupita (ndakhala ku America kawiri, osati mochuluka, ndinangokhala kwinakwake kwa miyezi itatu) kuti ndiwone zomwe akuchita.

Ndili ndi mbiri yonyansa: ngati ndipita ku Spain kapena ku France, ndikuyang'ana momwe bizinesi imagwirira ntchito, zomwe zingachitike - kutsanulira kutsogolera ... Inu mungopita ku America, yang'anani - bwenzi lanu linandiuza: kutsuka magalasi kumatchuka. , kusuntha ... Ku France - "ma plumbers" (awa ndi ma plumbers); nyumba zakale, ndipo kukonzanso mapaipi kumakwera mtengo mopanda nzeru; Iwo ali, monga mazenera apulasitiki, mitundu yonse ya plumbers, magetsi.

SP: - Ndikuganiza kuti ndizofanana ku England, komanso nyumba zakale.

Os: - Inde. Ndipo mwachidziwitso, pali mizinda yaying'ono - ndi bwino kutenga 300-500 K ya anthu, kuti pakhale magalimoto, kuti pakhale omvera omwe amagula chinachake. Ndipo mukhoza kupanga webusaiti ya mzinda.

SP: - Kodi mukutanthauza kupanga tsamba lawebusayiti osati la Russia lonse, koma la Zelenograd makamaka?

Os: - Inde. Koma ndibwino kuti muzichita nthawi yomweyo ku America, ku California, mwachitsanzo. Ndipo mutha kulemberanso, kunena, aku Russia... Mnzanu adakulangizani kuti muyang'ane makasitomala kumeneko ngati CEO. Mukhozanso kupereka otsogolera okonzeka. Chifukwa chake tidayesa chitsanzo ichi: mumabwera kubizinesi ndikuti, "Pali CEO, tiyeni tikuchitireni." Ndipo iye anati: “Mwanawe, tiyeni tipite, chifukwa anachiponya katatu.” Ndipo mumabwera ndikuti: "Nayi foni yanu, ilira. Ndibweranso pakatha mwezi umodzi ndipo mudzandiuza."

Kusanthula kwa zogula ndi mawu?

SP: - Funso lomwe lafunsidwa ndilakuti: mumawongolera bwanji kuchuluka kwa mapulogalamu omwe adachokera patsamba lanu?

Os: - Ndipo ine ndikuyimira patelefoni ya IP. Ndi ma proxy applications.

SP: — Kodi mudzamvetsera nyimbo zojambulidwa?

Os: - Ayi, ndimagwiritsa ntchito mawu owerengera - loboti yomwe, pogwiritsa ntchito luntha lochita kupanga, imalemba zolemba zonse.

SP: - Palibe zoyipa! Kodi izi ndizotheka, mtundu wina waukadaulo wachinsinsi?

Os: - Sindingavomereze kampaniyo chifukwa makasitomala awo ndi osauka. Dzulo ndinayang'ana mankhwala omwe ndidzakhala ndikusintha - "Zowonjezera Zolankhula", ndikuganiza kuti zimatchedwa.

SP: - Ndi Western kapena Russian?

Os: - Ayi, anyamata achi Russia adachita. Ma ruble awiri ndi ofunika kuzindikira mu miniti imodzi. Ngati mumalipira zambiri, m'malingaliro mwanga, ruble / mphindi. Ndikungolemba ...

SP: - Ndipo muyang'ana mawu anu kuti muwone ngati kugula kunachitika kumapeto ndipo muli ndi zaka zingati? ..

Os: - Ndiwunika momwe mnzangayo alili: "Sindikudziwa," "Sindingathandize," "Moos." Zimalola, mwachitsanzo, kudziwa - munthu amene adayankha foni, amang'ung'uza, amatenga nthawi yayitali kuti ayankhe ...

SP: - Ntchito yothandizira, chabwino?

Os: - Ayi. Tiyerekeze kuti ndinapereka foni kwa kasitomala wina yemwe akulandira foni pogwiritsa ntchito Gelika. Mtsikana yemwe amayankhadi foniyo, amati, "Muli chiyani?", Monga, "Chabwino, pali chiyani?", "Sindingathe kuthandizira," "Ndili pa nkhomaliro," akutero. Kuchokera m'mawu awa mutha kumvetsetsa ngati mnzanuyo ali ndi malo ochezera abwino kapena ayi. Tili ndi woyang'anira dipatimenti yogulitsa malonda omwe amakhala kutali (Bambo X ndi dzina lake, kuti ogulitsa asadziwe kuti ndi ndani, kuti asamupachike chifukwa chake) - amamvetsera mafoni onse. , zizindikiro, ma tag, amapanga malipoti; akuti: “Pano wogulitsa anaiŵala kudzizindikiritsa,” “Pano wogulitsa anaiŵala ichi ndi icho.”

SP: - Zabwino. Sindimadziwa kuti pali luso lotere.

Os: - Ndakhala ndikumanga dipatimenti yogulitsa pano kwa zaka 5, makamaka, kuthandiza makasitomala. Ndinayenera kuthera nthawi yambiri pamutuwu. Choncho, kunena mwachidule. Yesani zomwe mumamvetsetsa - muli nazo, kunena, munthu yemwe ali kalipentala wozizira, wina amakhazikitsa machitidwe a PBX - kupanga webusaiti ku Russia, mukhoza kugulitsa izi kwa wina ngati muli katswiri. Ku America, mutha kupanga tsamba la ma plumbers, kugulitsa kwa anthu aku Russia ochokera ku New York omwe amatha kupanga mapaipi, kapena kukonzanso nyumba kwamtundu uliwonse.

Pali njira ya dude pa YouTube yemwe amagwira ntchito yothandiza m'nyumba zaku America ndikupanga blog. Inde, pakufunika pamenepo, amapeza ndalama 100 patsiku - kugulitsa zotsogola. Chabwino, iyi ndi "yoyera" kwathunthu, mutu wabwino.

Lifehack pa momwe mungaphunzire Chingerezi

Os: - Ndinali wamng'ono, ndinkafuna kuphunzira Chingerezi. Mwambiri, ndili ndi nkhani yosangalatsa ya momwe ndidalowa mu zonsezi; Ndikhoza kukuuzani nthawi ina. Ndinali nditamaliza maphunziro awo ku koleji ndipo ndinali kugwira ntchito.

SP: - Munaphunzira ndani kusukuluyi?

Os: - Ndinaphunzira kukhala injiniya wa mapulogalamu. Koma sindikudziwa momwe ndingapangire, ndine injiniya wopusa, koma manejala wabwino. Koma chifukwa cha ichi, ubongo umagwira ntchito mwaukadaulo. Ndiye kuti, nditha kulemba nambala yosavuta, koma sindingathe kulemba foni ya Api mu Python. Nditha kuphunzitsa makina ophunzirira makina pamakina opangidwa ndi manja, koma sindingathe kuyikonza, sindilemba manambala. Munali kunena chiyani?

SP: — Za Chingerezi.

Os: - Mwachidule, ndinadutsa Eastern Europe - iyi ndi Slovakia, Czech Republic. Ukafika pamalo osambira (ndinali wamng'ono), ndipo umadziwa Chingelezi chonyansa, ndipo umayesa kukumana ndi atsikana ndipo umasokonezedwa mu bar iyi. Koma mumadziwa kale mawu atsopano ndipo mulibe chosankha mu bar yotsatira: kaya mumayankhula, kapena mumatafuna ndikutumizidwa kumoto. Ndinangoyendayenda ndikulankhula ndi anthu, ndipo ndi momwe zinakhalira.

Ndinali ndi vuto loseketsa. Poyamba ndidabwera pa intaneti chifukwa nditapita ku koleji (makolo anga ndi anthu osavuta)…

SP: - Kodi ndinu ochokera ku Moscow?

Kupeza ndalama pa Ultima Online, chidziwitso choyamba chogwira ntchito pa intaneti

Os: - Ndine wochokera ku Moscow ndekha. Amayi ndi abambo ndi mainjiniya. Ndipo pamene ndinayamba, aliyense anali kusewera masewera apakompyuta; komanso Ultima Online - mwina mukukumbukira iyi ...

SP: - Ndimakumbukira dzina, koma sindinalisewera.

Os: - Awa ndi masewera akale a RPG, m'kalasi lachisanu ndi chinayi, mwina tinkagulitsa ndalama zamasewerawa: tidayika ma bots, kulima ndikugulitsa nthawi isanakwane - "Warcraft" inali isanatuluke, World of Warcraft - tinali kugulitsa kale . Ndinazindikira kuti sindikufuna kupita ku ntchito imeneyi, sindimamvetsa komwe ndingapite, kuti ndikanakonda, kuti abwana anga asandimenye ndi ndodo, kuti asandimenye. nenani “Pitirirani, chitani”!

Ndinayamba kufufuza momwe ndingapangire ndalama pa intaneti. Ndinadutsa pazodina zonsezi pazikwangwani. Kenako ndidakumana ndi munthu wina ku Searchengins yemwe adandiwonetsa CEO. Kenako tinayamba kutsanulira ndalama kwa wamkulu naye - tinapanga ndalama zambiri. Munali 2007, tinkalandira madola 1,5 patsiku.

SP: - Chabwino, chabwino. Kalelo dola inali ...

Os: - Kodi mungaganizire kuti zidakhala nthawi yayitali bwanji? Zinali zenizeni. Koma tinathirira kwa masiku 41 ndendende. Chabwino, tinali ndi kuphulika - ndithudi, tinawononga ndalama zonse kwinakwake. Ndiyeno kukweza kunatuluka, mwa lingaliro langa, "Snezhinsk" (sindinama, ndi ndondomeko yanji yomwe inatulutsidwa ku Yandex), yomwe inachotsa zonse zomwe zilipo. Tinaletsedwa. Ndinapita kukagwira ntchito ku bungwe la digito, lalikulu.

SP: - Ndinakhala waganyu.

Os: - Chabwino, inde, ndinapita kukagwira ntchito. Ndinagwira ntchito ndikuphunzira kukhala CEO wabwinobwino. Ndinali ndi mtsogoleri wabwino yemwe anandipatsa chidziwitso. Kenako kampaniyo idandinyengerera (ndikukubweretsani pamutu wokhudza Chingerezi). Mwangozi. Ndinathandiza ogulitsa: Ndinapita ku msonkhano ndi kasitomala mmodzi, tinangocheza naye kwa nthawi yaitali, sanagule kalikonse, koma kenaka anatidziwitsa ... Anati: "Ndili ndi mnzanga kuno wochokera ku Germany. Ndikufunika kundithandiza.” Ndinabwera. Zitatha izi, adandipatsa mwayi wamalipiro atatu kuchokera pazomwe ndidalandira ku bungweli, ngakhale ndili mchaka chachitatu ...

SP: - Mukutanthauza chiyani, "chopereka chamalipiro atatu"?

Os: - Ndinalandira malipiro kuchokera ku bungwe. Amandiuza kuti: “Kodi mukufuna kuti tikulipireni malipiro atatu? Koma bwerani mudzagwirizane ndi ndodo yathu! Ine ndinati: “Chabwino, chabwino.” Komanso, ichi chinali chaka changa chachitatu kusukuluyi, pamene ndinkagwira ntchito ku bungweli.

Munapanga bwanji bungwe lanu la SEO, mumatani mwachindunji? Kapangidwe ka kampaniyo?

SP: - Ndipo umagwira ntchito ndi mbale wako, sichoncho? Kodi ali ndi zaka zingati, ndi wamkulu kapena wamng'ono?

Os: - Ndife mapasa.

SP: - Ndinaganiza chinachake chonga icho. Mumagwira ntchito zoyang'anira pakampani. Kodi iyi ndi kampani yanu?

Os: - Zathu, zathu. Ndikuuzani momwe zinakhalira ndi mchimwene wanga ...

SP: - Momwe ndinakumana ndi mchimwene wanga ...

Os: - Mchimwene wanga sanali wokhudzidwa ndi CEO panthawiyo. Kampani yonse idamangidwa mwanjira yoti ...

SP: - Kodi mudapita kusukulu yomweyi? Kwa faculty imodzi?

Os: - Inde, anandithandiza kupambana mayeso anga, chifukwa ndinali kale ntchito kuntchito. Sanali nawo mu IT konse panthawiyo - chabwino, amangogwira ntchito kwinakwake ...

Ndipo anyamatawa amandiitana nati: “Kodi ukudziwa Chingelezi?” Ndikunena kuti inde". Ndikuyembekeza kuti Ellie adzawonera tsiku lina - ndikumvetsa kuti pambuyo pake anamvetsa zonsezi ... Ndimati: "Inde, inde, ndithudi, ndikudziwa"! Ndimapita kuntchito, ndiyenera kuyang'anira mayiko atatu, anthu asanu ndi atatu m'mayiko atatu osiyana. Ndinayenera kuchita misonkhano mu Chingerezi, wotsogolera. Mwachidule, ndinayenera kuphunzira Chingerezi m'masabata awiri - zofunikira, zamakono, zoyankhulana, mwinamwake ndikadachotsedwa ntchito. N’zoona kuti ndinathamangitsa mtsikana wina wa ku England chifukwa sindinkamvetsa zimene ankanena. Ndinati: “Sitikumufuna” - sindinkamvetsa zomwe amandiuza.

SP: - Mukudziwa, ndidalankhulana kwambiri kudzera muntchito yanga mu bizinesi yamakadi iyi ndi Southeast Asia: Ndikumva achi China, ndikumvetsetsa Amwenye, ndimamvetsetsa a Briteni, chifukwa a Briteni amatchula mawu aliwonse bwino. Fuck, koma sindingathe kuyankhulana pafoni ndi aku America, sindingathe konse - sindikumvetsa zomwe akunena. Ndinayesa - "Bwerezani kachiwiri, chonde", "Lankhulani pang'onopang'ono" - koma sindikumvetsa; Ndikumvetsa Chingerezi.

Os: - Zinali bullshit yemweyo. Nthawi zambiri, pambuyo pa bungweli, ndinapita ku kampani yapadziko lonseyi ndikugwira ntchito. Kenako adapanga bungwe. Ndinamuyimbira mchimwene wanga, tidapanga bungwe, tsopano ndife zibwenzi zinayi.

SP: - Kodi udindo wa mabwenzi ena ndi chiyani, ndalama kapena chiyani?

Os: - Tawonani, tsopano ndikuyang'anira chitukuko cha zinthu zina zamakono: Ndinaphunzira kulimbikitsa kumadzulo - tinamanga dipatimenti. Tinene kuti timagulitsa - ndimayika katundu, momwe zinthu zathu zimawonekera, zomwe timagulitsa kumsika. Ndimalankhula pamisonkhano, ndimakonda kukulitsa mtundu wathu pagulu.

SP: - Mwachidule, malonda ali pa inu.

Os: - Kutsatsa, PR ndi chitukuko chaukadaulo, kukonza zachuma pakampani nakonso.

SP: - Ndiwe manejala - uyeneranso kukhala katswiri. Ine sindine katswiri, mwachitsanzo, ndine katswiri.

Os: - Mwa njira, ndimayang'anira dipatimenti yogulitsa zamakampani komanso dipatimenti yaukadaulo ya Rush Analytics. Kampani yathu tsopano ili ndi madipatimenti pafupifupi 12, ndimayang'anira awiri okha.

SP: - Ndani kwenikweni amene amayang'anira machitidwe onse?

Os: - Pali mnzake, wotsogolera chitukuko - amasunga mawonekedwe amkati mwa kampaniyo ndikupanga zinthu zatsopano, amazipanga. Timawakweza ndi iye, kuwanyamula mu dipatimenti yogulitsa malonda ndikuyamba kuwagulitsa. Ndipo mchimwene wanga tsopano akuchita mbali yakumadzulo kwenikweni. Pakampani yathu tsopano pali oyang'anira akuluakulu 9 ("pamwamba"), pansi pawo pali magulu, ndipo akatswiri athu amzere ali kale. Zikuoneka kuti mnzako mmodzi akukhudzidwa ndi kapangidwe ka kampani, kachitidwe ka ntchito, kugwira ntchito ndi ogwira ntchito, mitundu yonse ya zinthu zamkati, khitchini yamkati. M'baleyo ndi wotanganidwa ndi luso lamakono ndipo akuyang'anira kukula kwa misika ya Kumadzulo.

SP: - Kodi amadziwa Chingerezi kuposa iwe?

Os: - Zikuwoneka kwa ine kuti ndimalankhula Chingerezi bwino kuposa wina aliyense mu kampaniyo, chifukwa ndimayenera kulankhula kwambiri, makamaka mu bizinesi. Chabwino, ndili ndi Chingerezi bwino (sindinena C1, chinachake chonga icho), koma ndimatha kulankhula momasuka pamitu yamalonda. Ngakhale sindingathe kuyankhula ndi Achimerika pa Skype, chifukwa ndikuzizira, mwa njira. Akayamba kuyankhula mofulumira, nthawi zina sindimvetsa katchulidwe kake - anthu aku Australia, Irish ndi America.

Ndipo bwenzi lachinayi limayang'anira kupanga malonda onse.

SP: - Pali mitundu yonse ya zinthu zolenga kumeneko, sichoncho?

Os: - Ayi. Akuluakulu onse, magalimoto onse omwe amachitidwa mu bungweli amayang'aniridwa ndi munthu wosiyana, kutanthauza kupanga: kuti makasitomala asakhale ndi zolakwika, kuti zathu zisasokonezeke, kuti kasitomala amvetse bwino, choncho kuti tingamugulitse kena kake mkati...

SP: - Kodi mkati mwake muli wowongolera wotere?

Os: - Inde, manejala wopanga. Ndiye kuti, ndi wogwira ntchito yopanga (hello, Antokha!). Mwa njira, iye ndi wokonda wanu ndipo amasangalala ndi tchanelo chanu.

SP: - Ndibwera kwa inu ndi phunziro ndipo tidziwane.

Os: - Palinso wothandizana naye yemwe ndi mite yathu yoyang'anira: amamanga aliyense mkati, dongosolo la bungwe, "West." Koma ndili ndi udindo pa PR ndi malonda. Ndi bwino kugwira ntchito ndi anzanu, chifukwa simungathe kuzichotsa nokha. Sankhani bwenzi lanu mwanzeru.

SP: - Koma ndikofunikira kukhala ndi luso losiyanasiyana. Ngati muli ndi luso limodzi, mukulemba nthawi pamunda womwewo, mukulowerana wina ndi mzake, mukugunda zigongono.

Os: - Zolondola kwambiri. Maluso, ngati musankha okondedwa, sayenera kukhala ofanana, ndipo ndithudi, ayenera kutsutsidwa kwathunthu. Mwachitsanzo, ndikhoza kubwera ndi mankhwala, teknoloji, kunena kuti "Chitani!", Koma nthawi zina ndilibe nthawi yokwanira yoyang'ana ntchito. Koma mnzanga wina adzakonza msonkhano kuti ndisachite koma kubwera. Iye anati: “Oleg, tikukuyembekezerani.” Monga kasamalidwe ka nthawi zonse, gulu liyenera kukhala ndi rhythm, ndiko kuti, limamanga kasamalidwe mkati.

Ngati ndikudziwa kugulitsa kwa anthu molondola, momwe mungapangire bwino katundu mu dipatimenti yogulitsa malonda, kuphunzitsa anthu ogulitsa, ndidzachita. Koma mnzako uyu, yemwe amapanga machitidwe onsewa, ogwiritsira ntchito, akuti, "Sindingathe kugulitsa izi, sindikudziwa."

Kodi muli ndi anthu angati pakampani yanu?

Os: - Tsopano ndi 73. Anthu 7 adachotsedwa ntchito kotala ili.

SP: - Kodi anali 80?

Os: - Inde, anali 80. Chabwino, tsopano dipatimenti yakumadzulo idzakulanso.

SP: - Kodi magawo pakati pa abwenzi agawidwa molingana? Kunena zoona, nonse muli ndi 25%?

Os: - Molingana, ndili ndi 1% yochulukirapo.

SP: -Ndinu bwana kumeneko?

Os: - Inde, Sergeant wamkulu. Umu ndi momwe tinavomerezera poyamba, chifukwa ndizosiyana ... Zikuwoneka kwa ine kuti pamene kampani ili mu digito, aliyense ndi wamakono, aliyense akadali wamng'ono, aliyense ali ndi ego - ndikuganiza kuti iyenera kukhala yofanana, yogwiritsidwa ntchito mofanana.

Kodi mumasemphana maganizo ndi anzanu?

SP: - Kodi mikangano iliyonse imachitika?

Os: - Tamverani, ndithudi ali pachibwenzi!

SP: - Ayi, ndikulankhula zapadziko lonse lapansi: zomwe simukugwirizana nazo mpaka kuthawa. Zikuwonekeratu kuti tsiku lililonse pali zochitika zazing'ono.

Os: - Ayi, sizichitika. Tikhoza, ndithudi, kutsutsana ndi okondedwa athu, wina akudandaula, koma nthawi zonse timapeza chinenero chofala. Anyamata abwino, ndimawadalira, ndimawakhulupirira. Ndipo m'mikhalidwe yambiri ya moyo (awa si anthu ochokera mumsewu) adandithandiza, osati mu bizinesi chabe.

SP: - Kodi mumamenyana ndi mchimwene wanu?

Os: - Ndi cunt iyi? Ndithudi. Hi Zhenya!

Mumalandira ndalama zingati?

SP: - CHABWINO. Mumapeza ndalama zingati? Aliyense ali ndi chidwi ndi kuchuluka kwa ndalama zomwe zilipo.

Os: - Pali miliyoni.

SP: - Madola miliyoni pachaka, sichoncho?

Os: - Zambiri, ndithudi. Ndikutanthauza mu cache pamwezi. Chabwino, ingondiuzani kuchuluka kwake.

SP: - Madola kapena ma ruble?

Os: - Ma ruble. Simungathe kupanga madola milioni pamsika waku Russia. Kuchuluka kwa msika ndi 500 miliyoni zokha.

SP: - Kodi mumatsindika kwambiri pa CEO makamaka ngati bungwe kapena ntchito zanu?

Os: - Mukudziwa, tikusiyana, tsopano tikuyesera kuchita zathu tokha, kuti tiwonjezere chuma chathu. Koma tsopano ambiri ndi makasitomala omwe timayang'anira. Makampani ambiri akuluakulu amagwira nafe.

Kodi SEO idzawononga ndalama zingati pa SecretDiscounter?

SP: - Chifukwa chake ine, ndi "Cashback" yanga, ndikufuna kuti muyang'anire SEO yanga yonse, kulemba ntchito, ukadaulo, ndikukhala ndi udindo pazolemba. Mwachitsanzo, ndilipira zingati pamwezi?

Os: - Tidzalipira pafupifupi 130 pamwezi pantchito yotere, ndikuganiza.

SP: - Ndiye ndi "turnkey", ndiiwalatu? Ndipo ndipeza chiyani pakatha chaka, titi? Munawona pafupifupi momwe polojekiti yanga ikuyendera, kuchuluka kwa magalimoto.

Os: - Mudzafunikabe mayankho, kotero kumbukirani: ngati mupita ku bungwe, musachite izi - "Apa, anyamata, khalani pamenepo, sindikufuna kukukhudzani!" Momwemonso, payenera kukhala ndemanga kuchokera kwa eni ake, eni ake kapena otsatsa pazomwe mukufuna kulandira kuchokera kwa CEO.

SP: - N'zoonekeratu kuti ine ndi chandamale magalimoto.

Os: - Magalimoto omwe akutsata. Koma muyenera kulankhulana: ndife anthu otani lero - kodi timalimbikitsa zovala kapena zamagetsi, mumapeza kuti ndalama zambiri? Mwina tiziyenda ulendo wonse?

SP: - Travel ndi chidwi kwambiri kwa ine.

Os: - Pano. Ndiko kuti, muyenera kutitsogolera, ndipo tidzapanga magalimoto. Kawirikawiri kwa malo akuluakulu ichi ndi mgwirizano wa 110 zikwi pamwezi kapena kuposerapo, malingana ndi kuchuluka kwa ntchito. Tili ndi dipatimenti yamapulojekiti ang'onoang'ono, tili ndi dipatimenti ya VIP - izi ndi ntchito zazikulu, monga zanu, pomwe pali masamba ambiri kapena mpikisano wamphamvu. Muli ndi mpikisano wamphamvu. Tidzatuluka monga choncho, mu maminiti a 2. Kumeneko mudzayenera kumenyana kwambiri ndi ochita nawo mpikisano, kuchita ma analytics ambiri, ndikutsitsa deta yambiri. Chabwino, Kumadzulo ndi nkhani yosiyana kotheratu.

Choyamba, tidzakukonzerani zonse - tidzakonza masamba onse otsetsereka, kulemba malemba onse, ndikubweretsa pamwamba momwe tingathere. Izi zitenga pafupifupi miyezi 9. Ndikuganiza kuti mutha kupanga chikwi patsiku pamenepo, mudzakula kakhumi. Modekha.

SP: - Mwina ndawononga CEO wanga ndi wowongolera.

Os: - Mukulimbikira mwamphamvu! Kodi Kumadzulo kuli ndi njira zotani?

SP: - Ndangotsala pang'ono ... Munali olondola za "nthawi yayitali". Panthawiyo, ndinali ndi chidwi ndi makasitomala enieni, choncho ndinagwiritsa ntchito njira zonse "zakuda", ndinangowasefukira mopusa ndi popunders ndi 301 redirects.

Os: - Kodi mukudziwa momwe amachitira Kumadzulo? Mumachitenga - mumayika domain pa mpikisano wanu, malo a mpikisano wagwa - chabwino, ku gehena naye, adasiya domain iyi; ndipo akakula, amasenda ndi kumamatira kwa iwo okha. Palinso "chida" chotere chotchedwa Link Detox - mutha kupeza maulalo oyipa omwe adalumikizidwa kwa inu.

SP: - Kodi tsopano mutha kundichotsa ku zomwe ndidachita - 301st yolozeranso, kuchuluka kwa magalimoto obwerezabwereza?

Os: - Inde, kuchuluka kwa anthu ambiri ndizabwinobwino, sindisamala.

SP: - Koma zimaipitsa khalidwe - chiwerengero chachikulu cha kukana! Pali 90% zolephera.

Os: - Chifukwa chake uku ndikutumiza anthu - kuchuluka kwa magalimotowa sikukhudzana ndi kusaka, kusaka sikumaganizira konse. Uku si kuchuluka kwa anthu omwe akufufuzidwa.

SP: - Ndinaganiza kuti akuwona ...

Os: - "Yandex" imawona bwino magawo ndi magalimoto ndipo imamvetsetsa kuti mukugwiritsa ntchito magalimoto otsika mtengo komanso kugwiritsa ntchito chip traffic. Chabwino, bwanji osatero. Ndikuwonetsani zowunikira - mumangokhala ndi zovuta zaukadaulo, ndikuganiza kuti mavutowo sali pamalumikizidwe. Ngati pali vuto ndi maulalo, simukanakhala ndi Google.

Chifukwa chiyani mwaganiza zosintha kuchoka ku Russia kupita ku Burzh?

SP: - Funso lochokera kwa omvera: chifukwa chiyani mudaganiza zochoka ku Russia kupita ku Burzh? Zikuwoneka kwa ine kuti yankho ndilodziwikiratu - chifukwa pali ndalama zambiri!

Os: - Inde, ndipo sindimakonda mkhalidwe wachuma m'dzikoli mwanjira ina: sizikudziwika, ndizovuta kuchita bizinesi, pali zolemba zambiri ku Russia. Ndipo chiyembekezo chakuti chuma pano chidzakula ndipo ndidzatha kukula pamodzi ndi dziko - ayi, osati pano. Ndiko kuti, pali kusayenda, makasitomala akucheperachepera, ena angotseka.

Ndipo Kumadzulo mumangobwera ... Mapikisano ambiri apamwamba ku America amachitidwa ndi aku Russia-Ukraine. Zowona! Nsonga zonse zimadzazidwa ndi masamba omwe amalimbikitsidwa ndi aku Russia-Ukrainians, nsonga zambiri zampikisano. Ku New York komweko mumitu "zoyera". Ndipo inu mumabwera, ndipo priori muli ndi teknoloji yambiri m'mutu mwanu, chifukwa munalimbana ndi teknoloji yovuta ku Yandex ... Mumabwera kwinakwake, chitani izi (ndi chithunzithunzi cha chala chanu), - "Chiani, chinafika pamwamba ? CHABWINO". Ndipo kumeneko cheke chapakati chimakhala chachikulu kuwirikiza katatu, katatu.

SP: - pa 6-8.

Os: - Chabwino, ngati simunakonde ku America, mudapita ku Latin America. Wogula sanapite kumeneko (chabwino, sitingathe kusonyeza google.com global) - tiyeni tikutengereni ku Mexico ndi Brazil.

Kodi mukulimbikitsa masamba a kasitomala kapena anu?

SP: - Kodi mumalimbikitsa kwambiri masamba a kasitomala kapena anu?

Os: - Tili ndi mawebusayiti athu omwe ali pansi pa Amazon.

SP: - Mukutanthauza chiyani kuti "Amazon"? Aka ndi kachisanu kumva izi.

Os: - Ichi ndi ndemanga, ndiye kuti, mumachita ndemanga za zinthu zina, zowerengera nthawi yayitali. Munthu amasankha mtundu wina wa gitala lamagetsi...

SP: - Ndi dziko ili?

Os: - Awa ndi masamba ambiri. Masamba otsetsereka amatha kukwezedwa, mutha kuwalimbikitsa pansi pa Amazon, koma ndi nkhani ina. Ndibwino kupanga tsamba lamasamba ambiri. Ndiye muli ndi zoopsa zochepa: tsamba limodzi silinatuluke chifukwa cha semantics, koma lina linatuluka. Tili ndi malo athu a Amazon, amabweretsa ndalama. Kulekeranji?

SP: - Kodi mumawapangira bwanji ndalama? Kodi mukungoyika ulalo wotumizira zinthu ku Amazon?

Os: - Inde Inde. Masamba owunikira okhazikika, owunikiranso masamba a Amazon - palibe chatsopano.

SP: - Tsamba lanu lalikulu, lalikulu kwambiri pansi pa Amazon, limakhala ndi anthu ochuluka bwanji pamwezi?

Os: - Makamaka ku America?

SP: - Inde. Kodi zonse ndi SEO?

Os: - Inde, CEO, kwinakwake - zikwi zitatu patsiku kwinakwake, ndiko kuchuluka kwa magalimoto.

SP: - Chifukwa chiyani manambala awa ali ka 5-8? Pa YouTube, mumapeza nthawi 5-8 kuchokera ku America. Mubizinesi yobweza ndalama yomwe ndidayang'ana: ndalama zomwe amapeza ndi pafupifupi nthawi 8. Nambala iyi 8 imawoneka nthawi zonse. Tiyeni tikhale opanda chiyembekezo, tisatenge denga, tiyeni titenge osachepera - 4 nthawi pamwamba. Kwenikweni chifukwa chake ndikunena kuti tiyenera kupita Kumadzulo mwachangu momwe tingathere.

Os: — Inde, ndipo anthu ali ndi ndalama zambiri, anthu amagawana ndalama mosavuta.

SP: Koma timawononga pafupifupi nthawi yomweyo, mphamvu, ndi ndalama.

Os: - Chabwino, ife ku Russia tatopa, chifukwa pali makampani ang'onoang'ono ambiri - anyamata atatu anasonkhana kumeneko ... Anajambula masamba okongola otsetsereka, adayambitsa malonda achizolowezi ... Amasokoneza makasitomala. Chifukwa chakuti sangathe, alibe zaka 10 zachidziwitso, sadziwa momwe, sadziwa chilichonse chokhudza kufufuza, koma amagulitsa bwino. Amauza makasitomala, "Tikupangani kukhala CEO," koma samachita kalikonse. Kenako kasitomala akubwera kwa ife nati: “Tiyeni tisayine pangano ndi zitsimikiziro.”

SP: - Komanso mphindi yovuta.

Os: "Ndipo amangowononga msika." Kodi chitsimikizo ku America ndi chiyani? Kodi mukudziwa nthabwala za bungwe la SEO?

Wothandizira amabwera ku bungwe la SEO ndikuti:

- Kodi muli ndi chitsimikizo?
-Ndi...ntia.
- Mutha kudalirika!

Kodi mumapeza ndalama zingati kuchokera patsamba lodziwika bwino laku America?

Msika ku Russia ndi woti anthu ali ndi ndalama zochepa. Sangathe kutenga madola zikwi 10 panjira - "Chabwino, tiyeni titsutsane, chabwino." Koma ku America zingatheke, chifukwa kampani yomwe ili ndi ndalama zokwana madola 2 miliyoni pachaka, sichisamala za madola 5 zikwizikwi kwa CEO pamwezi. Iwo sasowa kufunsa lipoti, ndiko kulondola.

SP: - Mwachidule, kodi muli ndi malo a kasitomala mumzindawu?

Os: - Inde, tangoyang'anani: kudakali msika ku Russia (147 miliyoni tsopano) ... Tayang'anani padziko lonse lapansi - pali zambiri ndipo ndizolemera; anthu awa ali ndi ndalama zogwiritsira ntchito.

Ku Russia, izi (anthu ochepa) ali ndi ndalama zogwiritsira ntchito, ndipo ena onse amawagwirira ntchito. Nayi yankho lanu chifukwa chake burzh.

Kodi Putin ndi purezidenti wabwino ku Russia?

SP: - Kodi Putin ndi purezidenti wabwino ku Russia?

Os: - Putin Vladimir Vladimirovich. Vladimir Vladimirovich.

SP: - Koma ndinu wamkulu kale, muli ndi mtundu wina wa malingaliro opangidwa.

Os: - Ndingakuuzeni chiyani? Pankhani yamalonda (ndi nkhani yayitali chabe ya dzikoli), zinthu sizinali bwino pazaka 10 zapitazi, zangowonjezereka. Boma silichita chilichonse chabwino pabizinesi. Sindingatenge zomwe kasitomala amandilipira pa PayPal, monga ku America, kutenga chithunzi ndikutumiza ku ofesi yamisonkho - ndipachikidwa chifukwa cha izi. Boma silikuchita zabwino. Ndipo ku America mutha kujambula chithunzi, kutenga chithunzi pafoni yanu ndikutumiza ku ofesi yamisonkho (mpaka madola 10 zikwizikwi kumeneko). Ndijambula chithunzi ndikunena kuti: “Apa. sindikufuna kuyang'ana."

SP: "Ndichifukwa chake simumakhulupirira za tsogolo labwino lazachuma?"

Os: - Sindikuwona zofunikira zilizonse zachuma. Ruble ikugwa, palibe chitukuko cha zomangamanga, palibe malipiro a msonkho, VAT yawonjezeka. Chabwino, mugwira ntchito bwanji? Muli ndi misonkho yokulirapo paliponse. Mwachitsanzo, kwinakwake ku Europe mutha kutenga ngongole pa 1, gawo limodzi ndi theka la bizinesi. Ku America mutha kugwiritsa ntchito zida zachuma. Apa, pita, akuvomereza overdraft yanu pa 25% - zabwino!

SP: - Ndiye simungapezebe ngongoleyi?

Os: - Inde, simungagwiritse ntchito zida zachuma.

SP: - Ndili ndi phindu m'munda - ndikhoza kuchita 100%. Ndiko kuti, nditha kutenga ngongole ngakhale pa 30%, koma sangandipatsebe. Muyenera kubweretsa mapepala ochuluka (owonetsa zambiri). Inde, ndizosavuta kuti ndilengeze, kuwonetsa ... Mukudziwa, kampani ya Dodo Pizza? Fedor Ovchinnikov.

Os: - Anyamata, mwa njira, anthu ambiri adayikapo ndalama. Akatswiri a SEO, mwa njira.

SP: - Anangokhala ndi malo ogulitsira mabuku, amasunga zolemba blog. Anali ndi malo ogulitsira mabuku ku Syktyvkar, anali kuchita bwino, kenako adasowa. Koma izo zinapezeka: pamene inu kupita anasweka, mofulumira inu kuwuka kachiwiri. Ndipo adakopa bwanji ndikulandila ndalama za Dodo Pizza? Anangolengeza pa blog yake (panali owerenga ambiri): "Tiyeni tilowemo ndikuyamba chonchi"! Tsopano ndidzakhala pa YouTube, chifukwa tsopano tikufunika kupanga dipatimenti yogulitsa malonda, zochitika zingapo - ndidzalengeza zomwezo pa YouTube. Ndipo phindu "lodetsedwa" ndi 100%. Sindikufuna kutenga ngongole, sindikufuna kutaya nthawi.

Os: — Inuyo mudzasankha m’malo otani ochitira zimenezi? Inde. Chifukwa ngati phindu lanu likuwonjezeka, mpaka nthawi inayake simungathe kugwira ntchito bwino ku Russia. Mukhoza kugwira ntchito ku America, kwinakwake ku Ulaya, ndithudi; ngati muli ndi pasipoti ya zilumba, mutha kugwira ntchito bwino kumayiko achiarabu. Koma kumeneko amakupatsirani zinthu izi, palibe amene angakuvutitseni. Ku Germany boma lidzakuuzani kuti: “N’chifukwa chiyani simupindula? Mwina tingakuthandize bwanji?” Ndipo apa adzakuuzani kuti munalipira msonkho wocheperako ndi ruble, chifukwa ofesi yamisonkho yokha idachoka ku akaunti yanu kawiri, mulibe ruble yolipira - maakaunti anu atsekedwa.

Sindikumvetsa nkhani yonseyi ku Russia. Mabizinesi ang'onoang'ono, ndikukhulupirira, amayendetsa ukadaulo ndikuyendetsa dziko. Palibe kupita patsogolo kwabwino, kotero ndikuganiza kuti tifunika kupita Kumadzulo, komwe dzikoli ladutsamo zonsezi kale.

SP: - Yakwana nthawi yoti mutuluke.

Os: - Chabwino, tikuganiza zosamukira kwina. Tsopano tili ndi ofesi ku Slovakia, tikutsegula ofesi ku Thailand (uwu ndi "msasa" wachisanu). Timagwiritsa ntchito zinthu zosiyanasiyana zamakono kuchokera kumakampani kupita kumakampani: Lachitatu, mwachitsanzo, tili ndi tsiku lakutali (anthu amatha kugwira ntchito kunyumba); ndipo tsopano omwe akufuna adzagwira ntchito ku Thailand. Ndiye kuti, takhala tikuyesa mawonekedwe akutali a ntchito ndi kasamalidwe kakutali kwa nthawi yayitali.

Kodi mumalemba ntchito anthu ochokera ku Russia?

SP: - Ndipo zikuwoneka kuti anthu anu amagwira ntchito ku Russia okha?

Os: - Ayi, tili ndi anthu ochokera ku Ukraine, tili ndi anthu ochokera ku Belarus.

SP: - Kodi zonsezi zili kutali?

Os: - Inde, koma awa ndi anthu anthawi zonse omwe amagwira ntchito pansi pa mgwirizano wovomerezeka. Tili ndi mgwirizano wantchito wakutali. Pali mtundu uwu wa mgwirizano wa ntchito. Timagula anthu nthawi zonse, tilibe ma freelancer. Amabwera kudzagwira ntchito, amadziwika pamacheza akampani, mutha kumuyimbira foni nthawi zonse (zilibe nthawi yomwe ali).

SP: - Mu Slack?

Os: - Tikugwiritsa ntchito WhatsApp tsopano. Ndikufuna kukhazikitsa Slack, ndikufuna kuchita chilichonse ndi bots, koma ndilibe zokwanira pazochita zonse. Ndipanga digito njira zonse pogwiritsa ntchito Google BigQuery, nkhokwe zamtambo, Google Data Studio - awa ndi ma dashboard.

SP: - Chabwino, ndimagwiritsa ntchito mayesero.

Os: - Ndimagwiritsanso ntchito kuyesa ntchito, koma apa mutha kuwerengera kuchuluka kwa ogwira ntchito onse, zowerengera zonse, kuziyika mu database imodzi yamtambo, kusonkhanitsa ma metric onse ndikuwonetsa pa TV zokongola.

SP: - Ndilibe ngakhale kuleza mtima kokwanira kwa ma metrics ndi analytics. Ndikanadzipachika ndekha ngati nditachita ngakhale theka la izi.

Os: - Ndipo padzakhalanso telegalamu bot. Mumakoka bot ya Telegraph kuchokera pamakinawa, imatumiza zidziwitso kwa antchito - mwachitsanzo, momwe adakumana ndi ma KPI lero.

SP: - Monga anyamata adauza nthabwala dzulo:

- Kuyambira tsopano, tonse tidzagwira ntchito m'njira yatsopano. Wogwira ntchito aliyense azikhala ndi chowongolera chakutali - "Khofi" ndi "Blowjob". Zabwino zidzakhala ndi batani loyimbira, zoyipa zidzakhala ndi babu.

Os: - Mwa njira, funso lachizolowezi - anthu amafunsa momwe kampani yanu imamangidwira - ndi holacracy, kodi ndi boma lodzilamulira ... Osati chinthu choyipa! Ndife gulu lachikale, loyimirira, "lofiira" lomwe lili ndi dongosolo lolimba. Tili ndi anthu ambiri nthawi zonse ndi ma KPIs: malipiro ang'onoang'ono, koma aliyense ali ndi mabonasi akuluakulu.

Kodi akatswiri a SEO omwe amalembedwa ganyu amapeza ndalama zingati?

SP: - Chiyembekezo cha kukula?

Os: - Nthawi zonse! Nthawi zonse, nthawi zonse ... Mukufuna, mumatenga ntchito zambiri, mumapeza ndalama. Malipiro athu a SEO ndi apamwamba kuposa msika.

SP: - Kodi malipiro pamsika tsopano ndi otani?

Os: - The pafupifupi malipiro pamsika ndi 75-80, mwina zambiri.

SP: - Zikwi za rubles pamwezi ... Kodi muli ndi zoposa zana?

Os: - Zambiri.

SP: - Kodi mumalemba antchito akunja? Kodi kusankha kumapangidwa bwanji?

Os: - Inde. HR idapangidwa motere: timalemba ntchito omwe amadziwa pang'ono; Tili ndi pulogalamu yosinthira - kusintha konse mu kampani kumangochitika zokha; Tili ndi masukulu athu apaintaneti omwe mumayesa, mumalemba, ndikupambana.

SP: - Kuti musafotokozere aliyense, maphunziro anu amalembedwa kamodzi kokha.

Os: - Inde, tinanyamula maphunziro a ntchitoyi - zinali zofunika kwambiri.

SP: - Kodi samakuberani?

Os: - Pita ukabe, pita ukabwerezenso kampani yanga! Osazitengera!

SP: - Kotero ndikunena ... Chifukwa chiyani sindiwopa kugawana malingaliro? Ndili ndi ambiri a iwo, choyamba... Chachiwiri, kukhazikitsa ndikofunika.

Os: - Ndimapereka chidziwitso nthawi zonse. Mukatero, mudzakhala mpikisano wanga wokhayo - tidzamwa mowa ndi kachasu nanu, nditi: "Zizilala, m'bale!" Ndimakonda pamene anthu amapanga ndi kuchita chinachake.

Ogwira ntchitowo anayesa kukhazikitsa kampani yopikisana nayo, zomwe sizinayende bwino. Inde, adamwalira ndi ngongole chaka chimodzi, chifukwa ali ndi njira yosiyana ya chitukuko - samamvetsetsa momwe angachitire bizinesi! Iwo amaganiza kuti n’zosavuta, mudzakhala ndi ndalama zambiri. Pitilizani, perekani misonkho, lendi ofesi.

SP: - Ndipo angagone bwanji kwa maola 4 kwa zaka, saganizira! Ndimagona maola anayi.

Os: “Ndinadzuka m’maŵa lero ndi kukhala ndi msonkhano wa miyezi itatu. Ndinamaliza, kenako ndinabwera kwa inu kuti mudzajambule.

Kodi zolephera zanu zazikulu mu bizinesi ndi ziti?

SP: - Kodi zolephera zanu zazikulu mu bizinesi ndi ziti, inu ndi gulu lanu?

Os: - Tili ndi chinthu chotchedwa Rush Analytics. Ankawoneka mosiyana kale, ndipo timaganiza:

"Ndife akatswiri a SEO, timafunikira." Koma sitinadziwe zomwe msika umafunikira. Ndipo sitinachite Chitukuko cha Makasitomala, sitinachite Kasdev, sitinafunse anthu zomwe amafunikira ndikuyamba kudula. Anagwira ntchito kwa zaka 4, anakhala zaka 5, madola milioni - anamaliza ndi kampani yotayika. Chabwino, tiyeni tisinthe kukhala ma euro.

SP: - Chifukwa chiyani muma euro? Kodi opanga mapulogalamu anu sachokera ku Ukraine?

Os: - Ayi. Tili ndi ofesi yachitukuko ku Slovakia.

SP: - Kodi pali phindu lililonse kukhala ndi ofesi yachitukuko m'dziko lokwera mtengo chonchi?

Os: - Opanga mapulogalamu abwinobwino. Mukhozanso ganyu mapulogalamu kwa 2 mayuro zikwi.

SP: - Momwe ndimalira ku Moscow kapena Ukraine ...

Os: - Chifukwa cha luso lathu lapadera monga wotsogolera luso, ndikhoza kulemba ntchito wolemba mapulogalamu ndi madigiri awiri aukadaulo. Awiri luso mayunivesite! Zabwino kwambiri mdzikolo. Pa mtengo woyenera. Chifukwa tinachita zomwe timakonda, osati zomwe msika umafunikira.

Ndinaganiza zopanga chinthu, ndinaganiza zopanga tsamba la webusayiti - ingolembani Kukula Kwamakasitomala mu YouTube, muwone chomwe chiri. Iyi ndi njira yopangira ogula. Pitani mukafunse anthu kuti: “Kodi mukufuna izi? Kodi zimakupwetekani?

SP: - Iwe, monga Jobs, udachita zomwe zidapita pamutu pako.

Os: - Chabwino, ife sitiri Ntchito konse, ndipo inu simuli Ntchito konse - masiku amenewo atha. Zikuwonekeratu kuti tsopano foni yokhala ndi "zowotcha" zitatu zatuluka. Sitinafunse anthu ngati ankafuna kapena ayi. Anawononga ndalama ndikuikapo.

SP: - Kodi izi zimawerengedwa ngati chimodzi kapena ziwiri?

Os: - Awiri. Padakali “wowotcha” wachitatu! Memes kale, inde.

Tikadayenera kupita nthawi yomweyo ndikulemba ganyu woyang'anira malonda wabwino.

SP: - Ndikudziwa utumiki wanu. Mwina sindikudziwa zonse. Munayika kuti ziphalaphala zambiri chonchi? Zikuwonekeratu kuti mutha kugwiritsa ntchito biliyoni.

Os: - Gulu la opanga mapulogalamu, zomangamanga ... Mukunena chiyani! Ndife pafupifupi wachinayi ku Eastern Europe ponena za kusonkhanitsa deta. Tili ndi ma seva ambiri, tili ndi ukadaulo wambiri pansi pa hood.

SP: - Muyenera kuyamba kugulitsa "deti lalikulu."

Os: -Tikupita ku izi. Kodi mwawona captcha pa Yandex?

SP: - Kodi mwawona captcha pa Aliexpress?

Os: -Sitikusamala.

SP: - Ndili ndi ntchito zina za spam pa Aliexpress. Ndine munthu, nditha kuthetsa chimodzi kapena ziwiri mwa khumi.

Os: - Ndizofanana pa Yandex, koma timadutsa pa captcha tokha.

SP: - Tiyenera kuwona ngati mudutsa Aliexpress captcha.

Os: "Tidamanga dipatimenti yathu, yomwe imagwira ntchito pamanja, pamaziko otsika mtengo.

SP: - Sindinawone captcha yoyipa kuposa ya Aliexpress.

Os: - Zinatitengera ma ruble 600 zikwi kuti tizindikire captcha pamwezi.

SP: - Funso ndilo kubwerera.

Os: - Inde. Ndipo zonse zidapita pansi. Tidalemba ntchito woyang'anira malonda yemwe anabwera kwa ife: "Oleg, ma metrics awa sakugwira ntchito moyenera. Tiyenera kusintha mtundu ”(kulembetsa, tinene kuti asintha kulembetsa). Tinasintha zida, tidayika bizinesi iyi mosiyana, ndipo kampaniyo idayamba kupanga phindu, idasiya kutaya ndalama. Tinachita zoyankhulana 30 ndi makasitomala athu ndipo tinazindikira kuti sakufunikira izi.

SP: - Kodi ndiyenera kupanga mtundu wosavuta wachitsanzo?

Os: "Tinangoyenera kuchita zomwe anthu amafunikira, osati zomwe ife, abwino, timadziganizira tokha komanso zomwe tikufuna." Osadziona ngati ndinu abwino - funsani anthu omwe mumawagulitsa. Uku kunali kulakwitsa kwakukulu mu bizinesi. Analakwitsa mwa anthu, amalemba mamenejala. Langizo lina: ngati mukuganiza kuti chinachake chalakwika ndi munthu, ndiye kuti pali chinachake cholakwika ndi iye! Nthawizonse. Ngati mukukayikira kubwereka, osalemba ganyu!

SP: - Monga momwe amayi anga amanenera nthawi zonse ndipo samatopa kubwereza: "Lingaliro loyamba lomwe limabwera m'maganizo ndilolondola kwambiri!"

Os: - Mukuwona - chinachake chiri mitambo, chinachake chimene simukonda ... Sichidzadutsa, sichidzagonjetsa matendawa, sichidzayambiranso! Idzakhaladi matope, ndithudi mudzataya ndalama. Anapanga zolakwika zotere ndi ogwira ntchito zachuma, adalakwitsa ndi woyang'anira chikhalidwe cha anthu (ndikukhulupirira kuti mukuwona izi), yemwe anali ndi zolinga zofanana ndi zolinga, zolinga ndi zolinga - palibenso china. Iwo adalakwitsa polemba ntchito, adalakwitsa muzochita zamalonda.

SP: - Ndipo adapanga mankhwala okwera mtengo kwambiri, adachipanga kwa nthawi yayitali, chomwe sichifunikira kwambiri.

Os: "Tsopano akungolimbana nawo, timamvetsetsa momwe tingakulitsire.
Ntchito yanu yayikulu ndi chiyani?

SP: - Ntchito yofunikira kwambiri yomwe muli nayo pamenepo ...

Os: - Kuyang'ana malo. Chomveka bwino kwa aliyense: lowetsani makiyi anu ndikuwona momwe tsamba lanu likuyendera.

SP: - Opikisanawo ndi ndani? Chifukwa chake ndimayang'ana mu Gogetlinks, mwachitsanzo. Ndili ndi mtundu wina wa masabusikripishoni kumeneko, amanditumizira malipoti kamodzi pamwezi kapena kamodzi pamlungu: “Masamba anu anali pamalo ano, tsopano ali pamalo ano.” Mukudziwa, ndizosavuta - mivi, mumawona zosinthika, kaya zikupita pansi kapena mmwamba.

Os: "Ndipo mwina amagula zambiri kuchokera kwa ife kapena kwa omwe akupikisana nawo. Sadzadziwerengera okha. Mwina kuchokera ku "Polt" kapena kwa ife. Koma palinso omwe akupikisana nawo - SE Ranking, yomwe mudawonanso. Kusanja ndi dongosolo labwino, koma pali zambiri kwa izo. Mukufuna chiyani ngati eni eni bizinesi: onani komwe tsamba lanu lili ndi kuchuluka kwa magalimoto omwe ali pamenepo. Tikuwonetsanso mwachindunji kuchuluka kwa magalimoto kuchokera ku Metrica mkati, maudindo akula - tikuwonetsa kuchuluka kwa magalimoto.

SP: - Chabwino, inde, pali china chake choti mumalize. Koma ndikadakhala inu, kuti ndibwezere ndalamazi mwachangu, ndikadayamba kugulitsa tsiku lalikulu.

Os: - Tayamba kale kusonkhanitsa nkhokwe, ngati mukufuna.

Burzh-nkhani za Amazon

SP: -Tiyeni tipitirize ndi mafunso a kasitomala. Kodi muli ndi zolemba zingapo za Amazon mubulogu yanu? Mwayankha kuti inde. Ndekha kapena?..

Os: - Pali angapo a iwo. Tinakhala nthawi yayitali kuyesa chitsanzocho, tinalemba zathu WordPress kumanga. Tsopano titha kungowafutukula motere (akugwira zala zake), kungokweza mkonzi, kulumikiza.

SP: - Ndipo ndangotsitsa zolemba zina, ndipo ndi momwemo.

Os: - Inde. Ndipo ofesi yathu yolembera ndi makina. Olemba athu sangathe kutumiza malembawo ... Ndipo amalemba mu ofesi yathu mwapadera, kumene robot yathu imayang'anitsitsa kulondola kwa malemba ndikutsatira ndondomeko zaukadaulo zokha. Mumangoyika zolemba zaukadaulo kumeneko kuchokera ku Rush Analytics, ndipo wolemba sangatumize mawuwo mpaka atalemba molondola.

SP: - Mophiphiritsa, sichingapulumutsidwe.

Os: - Simungathe. Iwo akumuuza kuti: “Konzekera cholakwacho.” Ndipo kotero ife timatenga injini ya "Amazon", mutuwo, kugwirizanitsa kusinthanitsa (posachedwa pa "bambo" nkhaniyi idzatsanulidwa m'mabuku a nkhani) - ndizo, ndipo envelopu imatumizidwa!

SP: - Zinkawoneka kwa ine kuti ndamvetsa chinachake, mwachitsanzo, ndikumvetsa IT ...

Os: - Ndangowona zambiri zokha m'moyo wanga.

SP: "Ndipo ndikumvetsa kuti sindikudziwa gawo limodzi mwa magawo atatu a zonsezi, ndipo ndikuphonya."

Kodi mumagwiritsa ntchito njira yanji ya SEO ku Burj?

SP: - Ndi njira yanji yomwe mumagwiritsa ntchito potsatsa pamsika - zomwe zili, maulalo, luso la SEO? Ganizirani pa chiyani?

Os: - SEO yaukadaulo imangofunika kukhala yolondola "kunja kwa bokosi" - kutsitsa tsambalo mwachangu.

SP: - A choyambirira. CHABWINO.

Os: - Kwa WordPress, ikani Yoast Seo.

SP: - Pali pulogalamu yowonjezera.

Os: - Ndipo Clearfy amatsuka zinyalala. Pulogalamu yowonjezera. Imayimitsa zobwereza.

SP: - Optimize ilipo.

Os: - Konzaninso, inde.

Os: - Mwachidule, tsamba loyera, labwino (tiyeni titenge WordPress). Izi ndizoyenera, molingana ndi mtundu wa zomwe zili, ndikulumikiza zomwe zili, zomwe mungapeze zotsika mtengo.

SP: - Kodi chinthu chachikulu pansi pa burgh ndi chiyani?

Os: - Maulalo. Avereji, zokhutira zabwino ndi maulalo abwino. Maulalo amapanga zinthu zapakatikati.

SP: - Ngati zili zokhutira, ndiye amalemba ndani? "Olankhula Native", ndiko kuti, alendo ochokera kumayiko amenewo, kapena omasulira okha.

Os: - "Olankhula mbadwa" okha ndi omwe angapite patsamba lamakasitomala. Tili ndi "olankhula mbadwa" pa antchito athu.

SP: — M’zinenero ziti?

Os: - Spain, France, Germany, English.

SP: - Kodi awa ndi olemba anzeru, abwino?

Os: - Inde. Tinali ndi zothandizira ku Spain ku Moscow. Pansi pa Colombia, timayika anthu aku Colombia muofesi. Analemba ganyu anthu a ku Colombia ku Moscow komweko, anapeza omasulira ndi kuwaika mu ofesi. Iwo anatenga^Iwo amagula makobiri.

SP: — Kodi chinenero chawo ku Colombia n’chiyani? Chipwitikizi kapena Chisipanishi?

Os: - Chispanya. Dwayne Diaz anali dzina lomaliza, chinachake chonga icho.

SP: — Dwayne Scala-Johnson.

Os: - Diaz, ndikukumbukira. Ndinkaopa kuti atenga mfuti pakona, munthu wabwino.

Ndi anthu angati omwe muli nawo mu dipatimenti yanu ya burz?

SP: - Muli ndi anthu angati pakampani yanu?

Os: — 8–9.

SP: - Kodi mudzaphimba dipatimenti yotsatsa ya CIS?

Os: - Sitidzatero. Osati pano. Bola pali msika pano. Tili ndi mtundu wolimba kwambiri - amadziwa Rush Agency chifukwa tili ndi mbiri yabwino. Mutha kutsegula kuyendera ma counterparties - tilibe khothi limodzi lamilandu, sitinakhalepo.

SP: - Ngakhale pali Rams okwanira ndi akatswiri a SEO?

Os: - Chabwino, tsegulani, tengani aliyense, padzakhala mayesero! Sitidzatseka chifukwa tikuwona kuti msika ukhoza kupangidwabe. Tikangosiya kukonda msika uwu, tidzasamuka - tidzasuntha gulu, ndizo zonse.

Mavuto akulu ndi SEO yakunja?

SP: - Zovuta zanu zazikulu ndikukweza mawebusayiti pamsika.

Os: - Tidakhala nthawi yayitali ndikuthamangira kwa olemba makope pamsika - ndizovuta kwambiri kupeza "anthu" abwinobwino. Mitundu yonse ya anthu aku Filipino amalembera kwa inu nthawi zonse ... Achi Filipino, mwa njira, ali bwino. Amwenye ena "a kumanzere" amalemba nthawi zonse kuti: "Sir-bwana, moni, bwenzi langa kwa inu, copywriting, chick-chick-chick-chick-chick ..." Copers zinali zovuta kupeza. Zinali zovuta kulemba matekinoloje omwe angatilole kupanga maulalo mwachangu komanso motsika mtengo.

SP: - Koma tsopano ndi maulalo angati omwe mungapeze kuzinthu zanu patsiku?

Os: - Ngati mutengeka, mutha kupanga gululi lamasamba khumi. Ingosokonezekani. Koma awa ndi masamba 10 amafuta.

SP: - Mafuta.

Os: "Koma tinene kuti titha kungotenga zomwe zili kwaulere." Titha kupeza tsamba lomwe latulutsidwa kale pazotsatira (zapadera), ndipo tidzatenga zomwe zili patsamba lofikira kwaulere.

Apanso, bwanji kwezani PBN: maulalo, maulalo ndi zomwe zili, zomwe zili. Kodi mukuwona kuti tsambalo silinasinthidwe ndi aku China, koma zomwe zilimo ndizabwino, zolemba zamaluso? Ndidatenga, ndikuyika, ndikusinthira zithunzi - ndizomwezo, zomwe "olankhula mbadwa" adakulemberani (0 rubles 0 kopecks).

SP: - Ndinauzidwanso ndi anyamata omwe amagwira ntchito ku CIS kubwereka mabuku akale ku laibulale, omwe sali pa intaneti. Mudasanthula kudzera pa FineReader ndikuyitaya.

Os: - Uwu! Uwu ndi mutu wakale! Sangakwere. Nthawi ina ndinagula masikeni kwa ana asukulu ndipo ndinapanga ma satelayiti oti ndipeze ma linki. Zinachitika atakhala wamkulu. Panali nthawi yonse ya ma satelayiti.
Kodi pali mabizinesi ofanana?

SP: - Kodi muli ndi mabizinesi aliwonse ofanana ndi kampani ya CEO? Mwina bizinesi yapaintaneti?

Os: - Ayi, sitichita kalikonse. Tili ndi bizinesi yamakasitomala, tili ndi tsamba la webusayiti, ndipo tili ndi Rush Analytics ngati chinthu. Tsopano palibe bizinesi. Koma aliyense akumanga mawebusaiti osiyanasiyana, aliyense akuyesera kutsegula pizzeria, cafe ... Tinaganiza zoganizira zomwe timachita bwino ndikuzikulitsa - ndikulangiza aliyense.

Pali buku lakuti "Kuchokera Kumwamba" - kafukufuku wa mabungwe omwe anali abwino, amphamvu, omwe adasokonekera, omwe adakhala aakulu. Ndipo pali "ndondomeko ya hedgehog": imatiuza momwe nkhandwe imayesera kudya hedgehog - imalumphira pa iye, ikuyesera kumutaya paphiri; hedgehog, chinthu chokha chimene iye amachita ndi kudzitsekera yekha (ichi ndi chinthu chokha chimene iye angakhoze kuchita); ndipo nkhandweyo siingathe kudya hedgehog pokhapokha itayiponya m'madzi. Ndiko kuti, njira ya hedgehog ndikuchita zomwe mukudziwa momwe mungachitire ndikupita patsogolo. Ndipo osayambitsa projekiti ya blockchain, simukudziwa za izi - pitani mukapange magalimoto! Pitani mukapeze mabwenzi atsopano opindulitsa omwe mungagulitse magalimoto a plumbers ku America, lei ya kasino, sindikudziwa, ku Vietnam. Ngati mukudziwa kupanga traffic, chitani traffic.

Zongosangalatsa, lero takambirana - tikufuna kupanga shopu ya khofi muofesi, kungosangalala, kupanga khofi muofesi. Wokonda. Aliyense amapanga malo ogulitsira khofi - tipanganso malo ogulitsira khofi. Koma zidzatitengera 0 rubles. Sitipita ku mabizinesi ena.

SP: - Chabwino, mutha kupanga bar ya hookah muofesi ndiye.

Kodi pamapeto pake mukufuna kupita kuti mu bizinesi?

SP: - Kodi pamapeto pake mukufuna kupita kuti mu bizinesi? Mapulani anu.

Os: - Mu bizinesi? Zachidziwikire, khalani obwereketsa, kubwereketsa mulu wa malo ogulitsa osachita kalikonse.

SP: - Mulu wa ntchito zanu?

Os: - Ntchito zambiri. Ndikadapitilirabe kugulitsa nyumba. Ndikachita lendi malo ndi kugula zina. Panthaŵi yanga yopuma, ndinkathera nthaŵi yanga kuphunzitsa anthu, kuuza anthu mmene angachitire zinthu...

SP: - Perekani zomwe mukudziwa.

Os: - Inde, ndikungodziwa zambiri, ndikukuuzani za malonda, za malonda; ndipo ndimakonda akabwera anyamata omwe amayamba monga ndidachitira zaka 10 zapitazo. Ndikhoza kuwauza momwe angachitire kuti asathamangire zaka 4 kuti palibe amene akudziwa komwe, koma chitani miyezi iwiri. Ndikangopereka maphunziro kwa achinyamata.

SP: - Pitani ku njira ya YouTube ndipo nthawi yomweyo mupange mtundu wa Chingerezi.

Os: - Tinagula studio! Osalipidwa ngati yanu.

SP: - Si wanga.

SEO Trends 2019-2020

SP: - Mayendedwe a CEO mu burzhunet, 19-20th chaka. Tchipisi zili pansi!

Os: - Mumitu "yakuda" adzazungulira PF, chifukwa anthu aku Russia amabwera kunja ndi zizindikiro. Tsopano akupotoza - adzapindika kwambiri. Ngati muwona zachilendo pazotsatira, mwina yang'anani PF. Palibe zambiri zomwe zingasinthe mu CEO "woyera". Google idatulutsa zosintha zatsopano, sindinapitebe ku dipatimenti yaku Western - mchimwene wanga akuphunzira. Masamba athu adakula chaka chino, pomwe ena agwa.

Algorithm yawo imatchedwanso "Ndalama zanu, Moyo Wanu", pomwe zolemba za "kumanzere" zimalembedwa zamankhwala, ndizo zonse. Ndizotheka kale kuchotsa pansi pa zosefera, koma zidzakhala zovuta kwambiri - samalani ndi mankhwala. Ndinkachiwona chikusuntha ndisanapite kumeneko. Ndipo ndithudi sindikanapita ku famuyo ndi Kulipira Yekha motsimikiza. Ayi ndithu. Chifukwa ndi ya-re-gu-li-ro-va-koma. Zidzakhala zovuta, ndiye kuti, SEO wamba sangagwire ntchito, muyenera kuphunzira kwambiri kagawo kakang'ono, kuyika ndalama zambiri ndikuthamangitsidwa kumeneko. Palibe chifukwa chopita kumeneko.

SP: - Mwachidule, sitipita ku pharma kapena ngongole.

Os: - Ku America. Tikukamba zambiri za America tsopano. Wina adatsegula posachedwa, adawerenga pa VC, wina akupanga ngongole ku South America. Wina akundipatsa ngongole ku Philippines - zabwino. Sindikukumbukira yemwe, sindidzanama, koma zimagwiranso ntchito.

Avereji yamitengo yokwezedwa mumzinda?

SP: - Avereji yamitengo pamwezi pokwezera ma projekiti anu mumzinda.

Os: - Makasitomala? Tiyike motere: ngati mupanga tsamba la Amazon, muyenera kuyika ndalama zambiri pamwezi.

SP: - Kodi amabweretsa? Malire ndi chiyani? Mukukumbukira momwe zinalili ku Portnyagin's?

Os: - Tisanazindikire kuti izi zitha kuchitika pang'onopang'ono, tidakhala madola 50 zikwizikwi. Chabwino, ili mu CMS, yopangidwa ... Mukudziwa, mumayambitsa mapangidwe, sankhani batani - imasintha mitundu ya mapangidwe osiyana ndikusakaniza CSS kuti simungathe ...

SP: - Ngakhale pagulu lamasamba?

Os: -Sindisamala konse.

Malire ndi chiyani?

SP: - Phindu ndi chiyani?

Os: - Chabwino, yang'anani, ngati mumayika ma mowers awiri, ngakhale, tiyeni tinene, muli ndi makina atatu ... Tinasankha yoyipa yomalizayi, ndi nyengo. Mutha kupeza madola 3-4 pamwezi. Koma ndizovuta. Sindingapite ku bizinesi yanga yoyamba monga CEO ku Amazon olemba nkhani, pokhapokha nditatenga nthawi yomweyo maphunziro ndi anyamata anzeru.

SP: - Ndikufuna kupita ku nkhani za Amazon.

Os: - Ndikadapanda kumvetsetsa chilichonse chokhudza SEO, ndikadangomvetsetsa SEO, SEO wamba, kenako ndikupita kumeneko. Chifukwa Amazon ndi mutu wampikisano. Si ife tokha anzeru. Anthu padziko lonse lapansi amachita zimenezi. Sindikadapita ku Amazon nthawi yomweyo, ndikadayamba ndikuwona wamkulu waku Russia, kukumba mozungulira, ndipo nthawi yomweyo kuphunzira Chingerezi ndikupita kuofesi.

SP: - Pamapeto pake, mawu omaliza akadali: mukafika mwachangu mumzinda, ndi bwino.

Os: - Inde inde.

SP: - N'chimodzimodzinso ndi YouTube: mukamatsegula njira, zimakhala bwino.

Os: - Inde. Phunzirani Chingerezi, chitani SEO.

Kodi mumagula madomeni otsika?

SP: - Kodi mumagula madambwe omwe agwetsedwa ndikubwezeretsanso masamba?

Os: - Inde Inde. Timagula. Sitikuwayang'ana pakali pano pamisika, yomwe ipezeka. Tikudziwa momwe tingapezere pankhokwe pamutu wathu chinthu chomwe wina waphonya, ndipo mutha kuchigula pamtengo wamba ndipo osachita nawo malonda.

SP: - Ndiye kuti derali silingagulitsidwebe?

Os: - Aliyense wamuphonya kale. Mumachitenga pamtengo wake n’kuchigula. Ndipo mukudziwa kuti pali zokhutira pamenepo, pali maulalo abwinobwino, omwe samatumizidwa ndi spammed - mu Rush Analytics mutha kuchita zonsezi kwa ma ruble 100.

SP: - Chifukwa chiyani mukubwezeretsa?

Os: - Gululi la maulalo, inde.

SP: - Kodi muli ndi gridi yayikulu yolumikizira maulalo?

Os: - Pa projekiti iliyonse timapanga zamutu. Pali malo ena ku Spain (tikulimbikitsa pansi pa UK) - tidzabwezeretsa madontho otsika panyumba ku Spain, tiyang'ane mabungwe aku Spain omwe alibe ndalama. Pali anthu omwe akufunafuna madontho awa, ndipo timapanga gridi yozizira.

SP: - Si ngati muli ndi masamba 10 zikwi?

Os: - Sindikuganiza kuti imagwira ntchito "kutalika." Simudzatha kugulitsa mapulojekitiwa pambuyo pake. Ngati mukufuna kutuluka mu izi, mudzasamutsa mwayi wopita ku netiweki iyi yamasamba pamodzi ndi izi, zikhala chilungamo kwa wogula. Ndipo mukhoza kutuluka popanda kusunga zomangamanga, kuti musawononge mbiri yanu. Mumagulitsa zonse ndikutuluka. Ndimangoganiza kuti ngati mutagulitsa webusaitiyi, gulitsani ulalo, musanyenge anthu.

SP: "Iye si wapambali - ndiye gawo la bizinesi iyi."

Kodi mumakambirana mwachindunji ndi oyang'anira masamba?

SP: - Kodi mumakambirana ndi oyang'anira masamba ngati mukufuna ulalo pazachinthu china?

Os: - Inde. Zovuta, zovuta. Pali mayankho ochepa pamenepo. Pali njira zotsatsira zozizira zomwe mungachite. Inde, timakambirana, inde, timafikira. Ngati pali chakudya chabwino, ngati pali nkhani yayitali yabwino, pali infographics, ndiye inde, ndithudi. Kwa makasitomala, ndithudi. Tili ndi makasitomala otchuka, ngati tilembera m'malo mwawo (imelo ili patsamba lawo - marketing@blablabla):

- Kodi mukufuna kugwirizana nafe?

- Inde, ndithudi, tiyika ulalo.

Kodi mungawonjezere bwanji zinthu zamakhalidwe?

SP: - Kodi mumakulitsa bwanji makhalidwe abwino? Ambiri ndi ZennoPosterom, ndipo amanena kuti ali pamwamba pa Yandex mu masabata awiri.

Os: - Sitimasewera khalidwe. Ayi. Monga momwe zilili. Sitizungulira. Ndinatenga malo, scrolled - ntchito; zachotsedwa. Ndinakuuzani za dongosolo ili - palibe chifukwa chochitira zoipa zambiri.

ZennoPoster? Chabwino, ngati ali anzeru kwambiri, asiyeni agwire ntchito. Ngati ndinu anzeru kwambiri, mumadziwa kutsanzira khalidwe la ogwiritsa ntchito, mumamvetsa momwe zimagwirira ntchito - inde, mukhoza kunyenga. Mwachidule, kaya ntchito yachinsinsi kapena ZennoPoster, ngati mukudziwa momwe mungachitire.

SP: - Kusuntha kwa mbewa pazenera?

Os: - Yes Yes Yes. Kutsanzira, mapazi, mapazi osasinthika, ndiye kuti, muyenera kumvetsetsa momwe zimagwirira ntchito. Ndipo nthawi zambiri, ndimagula chopondapo kuchokera kwinakwake ndikuchiponya pamenepo; kuchokera ku rauta ina, mwachitsanzo. Pano, pali Munthu pakati pa kuukira: Ndinagula mapazi kuchokera kwa owononga, musatenge makadi ... Ngati inu, monga wofufuza, mukufuna kuchita izi (zowona, zonsezi ndizoletsedwa, sindine kulimbikitsa kugula chinachake kuchokera kwa owononga), zomveka, muyenera kutenga mapazi enieni osatsegula, kuwakweza mu emulator yanu ndikuyenda nawo. Umu ndi momwe zidzagwirira ntchito.

Kukweza kwa PF kwa Google

SP: - Nanga bwanji kulimbikitsa kwa PF kwa Google? Basic njira.

Os: - Ndingonena - inde, Google imagwiritsa ntchito machitidwe. Inde, mukhoza kuwononga.

SP: - Kodi zotsatira zake ndi pang'onopang'ono kuposa Yandex?

Os: - Inde, ndizochedwa, koma zilipo. Google ndiyosavuta kwambiri. Yandex imagwira ntchito mofulumira kuposa PF, mwa lingaliro langa. Wina anganene mosiyana. Sindinasewere ku America pandekha, anyamata omwe ndimawadziwa ...

SP: - Kuchokera ku dipatimenti yanga ...

Os: - Ayi, kwenikweni. Sitimazipotoza kwa makasitomala, ngakhale atafunsa. Timati: "Anyamata, sitikhala ndi mlandu pa izi, adzatiletsa tikamachoka." Ngakhale atafunsa, sitimapotoza.

SP: - Tinakonza CEO, tinakonza zonse. Tiyeni tipereke: ndili ndi jekete ili...

Os: - Ngati muli ndi mafunso, ndisiya "Ngoloti" - lembani. Ndimayankha pang'onopang'ono, sindiyankha mwachangu, koma ndimayankha aliyense.
Mpikisano

SP: - Pano, ndili ndi jekete yotere ...

Os: - Gulu lathu la digito.

SP: - Oleg adabweretsa, Rush Agency.

Os: "Chifukwa chake chitani bizinesi yanu ndikutsata malamulo, munthu wathu wopanga kumbuyo amapita kwa aliyense amene angafunse funso labwino kwambiri m'mawu." Ndibwera kumakomenti ndikuyankha kuchokera ku akaunti yanga. Lembani. Ndipo tisiya "Ngoloti" pamenepo.

SP: - Pafunso labwino kwambiri la SEO, lamasamba. Wolemba funsoli adzalandira T-shirt iyi.

Os: - Osati mu uthenga waumwini.

SP: - Inde, pa YouTube, inde, pansi pa kanemayu.

Tiyeni tipange mpikisano wina ngati uwu. Aliyense amene atitumizira pulojekiti yozizira kwambiri - yosangalatsa kwambiri kapena yosangalatsa kwambiri, yolenga kwambiri pa intaneti, pafupifupi - mudzamupatsa kufufuza kwaulere, kungomupatsa malangizo, kumuwongolera munthuyo.

Os: - Inde, tiyeni tichite. Padzakhala chikhalidwe: kuti iyi ndi ntchito yeniyeni (osati yongopangidwa kumeneko - kumeneko, timagulitsa bulu wa beaver ku Australia); polojekitiyi ndi yabwino kwa Kumadzulo (tikhoza kuthandiza); ngati palibe zosangalatsa za Kumadzulo ... tumizani mapulojekiti aliwonse - tidzasankha pulojekiti imodzi ndikuchita mini-audit, tingopeza mfundo za kukula. Tinapatsa Sergei kafukufuku lero.

SP: - Sindinachiwonebe, koma ndiyang'ana.

Os: "Tidzachita, tithandiza, malo okulirapo." Titha kukuyimbirani ndikukuuzani kwa ola limodzi choti muchite. Yemwe amatumiza tsamba (ndipo ndimakonda) adzalandira kusanthula, ndi funso labwino kwambiri -...

SP: - The jekete ndi ozizira, kunena zoona.

Os: - Tinasindikiza mwapadera.

SP: - Oleg, zikomo kwambiri. Tidzakuwonaninso posachedwa ndiye posachedwa mukampani yanu, mu Disembala. Pogwiritsa ntchito nambala yotsatsira "PeoplePRO", ngati wina kusukulu yawo akufuna kuphunzira... Kodi mungaphunzitse chiyani kumeneko? CEO?

Os: - Tikuphunzitsani kumvetsetsa SEO m'masiku awiri, momwe imagwirira ntchito komanso kuti mutha kulimbikitsa tsamba lanu.

SP: - Mu Runet?

Os: - Inde, mu Runet. Sitikuchitabe Kumadzulo, chifukwa ndizovuta kumeneko.

SP: - ma ruble 15 okhala ndi nambala yotsatsira. Mwa njira, ndikuganiza kuti izi ndizabwinobwino, chifukwa poyamba tidawononga mwina madola zikwi zitatu pa CEO pama projekiti athu osiyanasiyana. Madola zikwi zitatu ndi abwinobwino, ndiwo ma ruble 180.

Os: "Mungomvetsetsa, ngakhale mutayitanitsa kwinakwake, mumvetsetsa kuti mukupusitsidwa, chifukwa si momwe zimagwirira ntchito." Mukudziwa kuti chizindikirochi ndi chofunikira pa izi, ndipo "munthu wogulitsa" akufotokozerani ...

SP: - Mumvetsetsa kale kuti m'malo mwa "chitsimikizo", katswiri wabwino wa SEO ayenera kunena kuti: "Huntia"!

Os: - Kotero inu mukhoza kumukhulupirira!

SP: - Amati YouTube ili ndi chosanthula mawu. Mawu osakira amafunikira osati pakulongosola kokha (amati!) ...

Os: - SEO, SEO, kuyitanitsa SEO, gulani SEO yotsika mtengo, SEO yabwino ...

SP: - Katswiri wa SEO komanso ...

Os: - Momwe mungalimbikitsire tsamba lawebusayiti, kukwezedwa kwa SEO, kuyitanitsa kukwezedwa kwa SEO ...

SP: - Momwe mungaphunzirire SEO, CEO amatsimikizira ...

Ndi zimenezo, anyamata! Kukumbatirana. Zikomo. Bye!

Zotsatsa zina 🙂

Zikomo chifukwa chokhala nafe. Kodi mumakonda zolemba zathu? Mukufuna kuwona zambiri zosangalatsa? Tithandizeni potipatsa oda kapena kulimbikitsa anzathu, mtambo VPS kwa opanga kuchokera ku $ 4.99, ma analogi apadera a ma seva olowera, omwe adakupangirani inu: Chowonadi chonse chokhudza VPS (KVM) E5-2697 v3 (6 Cores) 10GB DDR4 480GB SSD 1Gbps kuchokera $19 kapena momwe mungagawire seva? (ikupezeka ndi RAID1 ndi RAID10, mpaka 24 cores mpaka 40GB DDR4).

Dell R730xd 2x yotsika mtengo ku Equinix Tier IV data center ku Amsterdam? Pokhapokha 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV kuchokera $199 ku Netherlands! Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - kuchokera $99! Werengani za Momwe mungamangire Infrastructure Corp. kalasi pogwiritsa ntchito ma seva a Dell R730xd E5-2650 v4 ofunika ma euro 9000 pa khobiri?

Source: www.habr.com