Kodi mumakonda ma KPI? Ine ndikuganiza mwina ayi. Zimakhala zovuta kupeza munthu yemwe sanavutike ndi KPI mumtundu umodzi kapena wina: wina sanafikire zizindikiro zomwe akufuna, wina adakumana ndi mayesero, ndipo wina adagwira ntchito, kusiya, koma sanathe kudziwa zomwe zili zofanana. KPIs zomwe kampaniyo inkawopa ngakhale kutchula. Ndipo zikuwoneka ngati chinthu chabwino: cholinga cha kampaniyo chikuwululidwa kwa inu mu chizindikiro, mumachita chilichonse kuti mukwaniritse, kumapeto kwa mwezi mumalandira bonasi kapena bonasi ina. Masewera owonekera, mitengo yabwino. Koma ayi, ma KPIs asanduka chilombo choopsa komanso chosasangalatsa, chomwe nthawi ndi nthawi chimayesetsa kulimbikitsa osasamala, koma nthawi yomweyo sichipatsa antchito akuluakulu chilichonse. Chinachake chalakwika ndi manambala awa!
Ndikufulumira kukudziwitsani: ngati simukonda ma KPI, kampani yanu sadziwa momwe mungakonzekere. Chabwino, ndinu wopanga.
Pamene kampaniyo inakhazikitsa KPI yomweyo kwa antchito onse
Chodzikanira. Nkhaniyi ndi maganizo a munthu wogwira ntchitoyo, zomwe zingagwirizane kapena sizikugwirizana ndi udindo wa kampani.
Ma KPI amafunikira. Dothi
Poyamba, ndikhala ndikudumphadumpha m'nyimbo ndikulongosola momwe ndimakhalira potengera zomwe ndakumana nazo. Ma KPI amafunikiradi, ndipo pali zifukwa za izi.
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Pankhani ya gulu lakutali, logawidwa ndi gulu lina lodzipatula, KPI ndi njira yoperekera osati ntchito zokha, komanso kuwunika kwa ntchito kwa wogwira ntchito. Membala aliyense wa gulu atha kuwona momwe akuthamangira mwachangu ku cholinga chake ndikusintha ntchito yake, kugawanso zoyeserera.
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Kulemera kwa zizindikiro za KPI kumawonetseratu kufunikira kwa ntchito ndipo antchito sangathenso kugwira ntchito zosavuta kapena zomwe amakonda.
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KPI ndi njira yowonekera komanso yosasinthika ya kayendetsedwe ka antchito mkati mwa kampani: muli ndi dongosolo, mumagwira ntchito molingana ndi izo. Sankhani zida, njira ndi njira, koma khalani okoma mtima kuti mukhale pafupi ndi cholingacho.
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Ma KPI amabweretsa pamodzi ndikupereka mpikisano wocheperako mkati mwa kampani. Mpikisano wabwino mu timu umapangitsa kuti bizinesiyo ipindule.
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Chifukwa cha KPI, kupita patsogolo kwa wogwira ntchito aliyense kumawonekera, kukangana mkati mwa gulu kumakhazikika, ndipo kuwunika kwa ntchito ya aliyense kumatenga mawonekedwe odziwikiratu.
Inde, zonsezi ndizofunikira pokhapokha ma KPI osankhidwa akwaniritsa zofunikira zingapo.
Ali kuti, m'mphepete mwa KPI yodziwika bwino?
Ngakhale kuti nkhaniyi ndi yachinsinsi, ndiwonabe zifukwa zomwe zili ndi chidwi chozama pa mutu wa KPI. Mfundo ndi yakuti mu kumasulidwa gawo labwino lowerengera la KPI lawonekera: tsopano mkati mukhoza kupanga zizindikiro za zovuta zilizonse ndi kuyerekezera kulikonse ndi zolemera. Izi ndizosavuta komanso zomveka: CRM imalemba zonse zomwe zachitika ndi zomwe zakwaniritsa (zizindikiro) za wogwira ntchito aliyense pakampaniyo, ndipo kutengera iwo, ma KPI amawerengedwa. Talemba kale nkhani ziwiri zazikulu pamutuwu, zinali zamaphunziro komanso zozama. Nkhaniyi idzakwiya chifukwa makampani amachitira KPI ngati karoti, ndodo, lipoti, mwambo, ndi zina zotero. Ndipo ichi, panthawiyi, ndi chida chowongolera komanso chinthu chozizira choyezera zotsatira. Koma pazifukwa zina, ndizosangalatsa kwambiri kuti aliyense asandutse KPI kukhala chida chakupha cholimbikitsa komanso kupondereza mzimu wa antchito.
Chifukwa chake, ma KPI ayenera kuyeza, olondola, otheka - aliyense amadziwa izi. Koma sizimanenedwa kawirikawiri kuti ma KPI ayenera kukhala, choyamba, okwanira. Tiyeni tiloze mfundo ndi mfundo.
Siziyenera kukhala zizindikiro zachisawawa
Metrics iyenera kutengera mbiri yabizinesi, zolinga za kampani, ndi kuthekera kwa ogwira ntchito. Zonsezi ziyenera kufotokozedwa momveka bwino muzolemba za KPI (zomwe muyenera kungobweretsa kwa wogwira ntchito aliyense). Yang'anani zolinga zomwe mumakwaniritsa pokhazikitsa gulu lanu lofunika kwa aliyense wa iwo pogwiritsa ntchito zolemera za KPI, pangani zizindikiro za munthu aliyense payekha kapena gulu la antchito. Simungathe kuchita motere:
a) Ma KPI anali odalirana, ndiko kuti, magwiridwe antchito a KPI pamunthu m'modzi amatengera ntchito za antchito ena (classic 1: wotsatsa amatsogolera, ndipo KPI yake ndi kuchuluka kwa malonda, ngati dipatimenti yogulitsa malonda ilibe bwino, malonda akuvutika, zomwe sizingakhudze anzake mwanjira iliyonse; classic 2: KPIs tester imaphatikizapo kuthamanga kwa kukonza cholakwika, chomwenso sangakhudze);
b) Ma KPI adatsatiridwa mwachimbulimbuli kwa antchito onse ("tiyeni tikwaniritse dongosolo la malonda la KPI la kampani yonse yachitukuko" - sizingatheke, koma ndizotheka kupanga chiΕ΅erengero cha kukwaniritsa zolinga kukhala chifukwa cha mabonasi);
c) Ma KPI adakhudza ubwino wa ntchito, ndiko kuti, kuyeza kwachulukidwe kungakhale kopanda kuwunika kwabwino.
Sichiyenera kukhala matrix okhala ndi zowunikira
Ma matrices a KPI ochokera ku ntchito yanga yoyamba adangobwera m'chikumbukiro changa - kupambana kwachabechabe komanso kudzipereka, pomwe antchito adamizidwa m'machitidwe (adayika -2 "makhalidwe pakampani" ndipo nthawi yomweyo adachepetsa bonasi ndi 70%). . Inde, ma KPI ndi osiyana: amalimbikitsa kapena kuwopseza, amaphedwa kapena kubedwa mwachinyengo, amapangitsa kuti bizinesiyo ikhale yabwino kapena kumiza kampaniyo. Koma vuto ndilakuti, sizili mu KPI, koma zikadali m'maganizo mwa anthu omwe akuchita nawo. Subjective KPIs ndi omwe amamangiriridwa ku "kuwunika" makhalidwe, monga: "kufunitsitsa kuthandiza anzawo", "kutsata makhalidwe a kampani", "kuvomereza chikhalidwe cha makampani", "zotsatira zotsatila", "kuganiza bwino". Mavoti awa ndi chida champhamvu m'manja mwa owerengera, kuphatikiza dipatimenti ya HR. Tsoka, nthawi zambiri kupezeka kwa ma KPI oterowo kumasintha dongosolo lonse kukhala chida chosokoneza makampani, njira yofikira ogwira ntchito ofunikira komanso otalikirana omwe alibe phindu (awa si antchito oyipa nthawi zonse).
Chifukwa cha kukhalapo kwa kuwunika kokhazikika mu KPI (monga lamulo, iyi ndi dongosolo la mfundo kapena + - masikelo), yankho limodzi lokha ndilotheka: sayenera kukhala mwanjira iliyonse. Ngati mukufuna kulimbikitsa mikhalidwe yanu - yambitsani zamasewera pamakampani, ndalama zamkati, zomata, zomata maswiti, komanso perekani mabatani. KPI ikukhudza zolinga zamabizinesi ndi magwiridwe antchito. Osalola kupangidwa kwa gulu mukampani lomwe lili ndi mabanja odziwika bwino lomwe lingamenye kuposa kutsogoza kampani yanu ku zolinga zake.
Mabizinesi ang'onoang'ono amafunikira ma KPI. Bizinesi iliyonse imafunikira ma KPI
Kunena zowona, sindinawonepo nthawi zambiri ma KPIs m'mabizinesi ang'onoang'ono, nthawi zambiri kukhazikitsidwa kwa khadi lantchito kumayamba ndi bizinesi yapakatikati. Mubizinesi yaying'ono, nthawi zambiri pamakhala ndondomeko yogulitsa ndipo ndizomwezo. Izi ndizoipa kwambiri, chifukwa kampaniyo imasiya zizindikiro za ntchito ndi zomwe zimawakhudza. Mtolo wabwino kwa mabizinesi ang'onoang'ono: + KPI, monga deta idzasonkhanitsidwa kutengera mayendedwe, zochitika ndi zochitika, ndipo ma coefficients nawonso amawerengedwa okha. Izi sizidzangopanga njira zachizolowezi, komanso kusunga nthawi polemba malipoti osiyanasiyana. Ngati mukufuna kudziwa momwe mungapangire mtolowu kukhala wotsika mtengo, wosavuta komanso wogwira ntchito, (bonasi mkati) - mudzalumikizidwa.
Ma KPIs amagwirizana kwambiri ndi njira zamabizinesi
Ndizovuta kuyambitsa ma KPI motsutsana ndi njira zosakhazikika, chifukwa palibe masomphenya okhazikika a zolinga ndi zotsatira zomwe mukufuna. Kuphatikiza apo, kusowa kwa njira zamabizinesi mukampani nthawi yomweyo kumapangitsa kuti pakhale zinthu zambiri pakugwira bwino ntchito: kulephera kwanthawi yake, kutayika kwa anthu odalirika, kusamveka bwino kwa nthumwi, kusamutsa ntchito kwa wogwira ntchito yemwe "amakokera aliyense" (ndipo idzangokwaniritsa KPI potengera kuchuluka kwa ntchito ndikumaliza).
Njira yabwino: kukonzanso njira zamabizinesi (ndiko kukonzanso, chifukwa kwenikweni aliyense ali nazo, koma m'maiko osiyanasiyana) β kukhazikitsa momwe mungayambire kusonkhanitsa zisonyezo zonse za ntchito yogwirira ntchito β gwiritsani ntchito njira zamabizinesi mu CRM β gwiritsani ntchito KPI (zili bwinonso mu CRM kuti zizindikilo ziziwerengedwa zokha, ndipo ogwira ntchito azitha kuwona momwe akuyendera ndikumvetsetsa zomwe KPI yawo ili) β kuwerengera KPI ndi malipiro basi.
Mwa njira, takhazikitsa njira zonsezi mu RegionSoft CRM yathu. Onani momwe timapangira ma KPI osavuta komanso ovuta (otsogola). Zachidziwikire, ndikudziwa magwiridwe antchito a si ma CRM onse padziko lapansi, koma machitidwe ena omvetsa chisoni a 15-20, koma nditha kunena mosabisa kuti makinawo ndi apadera. Chabwino, kudzitama kokwanira, tikukambirananso mutuwo.
Kukonzekera kwa Basic KPI
Kusintha kwapamwamba kwa KPI
Uwu ndi mtundu wowunikira womwe umawonedwa ndi ogwira ntchito m'makampani omwe amagwira ntchito ku RegionSoft CRM. Dashboard yabwino komanso yowoneka bwino iyi imakupatsani mwayi wowunika momwe ntchito yanu ikuyendera ndikusintha tsiku lanu logwira ntchito. Woyang'anira atha kuwonanso momwe antchito onse amagwirira ntchito ndikusintha njira zogwirira ntchito mkati mwanthawiyo, ngati kuli kofunikira.
Mutha kugwira ntchito bwino osakumana ndi KPI imodzi
M'malo mwake, uwu ndi mliri wa ogwira ntchito osalakwa omwe amapangitsa ntchito zawo kukhala zangwiro ndikuwononga nthawi yambiri. Koma nkhani yomweyo ndi khalidwe pafupifupi aliyense: mukhoza kutumikira makasitomala awiri mwangwiro, amene adzabweretsa 2,5 miliyoni rubles aliyense, koma pa nthawi yomweyo kukumana mulingo uliwonse kwa nthawi utumiki. Mwa njira, ndi "zikomo" ku KPIs kotero kuti tonsefe nthawi zambiri timapeza ntchito zosagwiritsidwa ntchito kuchokera ku nsanja zotsatsa, mabungwe otsatsa, oyendetsa ma telecom ndi makampani ena "pamtsinje": ali ndi zizindikiro zomwe zimatsimikizira mtengo wake, ndipo ndizowonjezereka. zopindulitsa kwa iwo kutseka ntchito kuposa kufika pansi pa yankho Mavuto. Ndipo izi ndizolakwika kwambiri, chifukwa ma KPIs a oyang'anira apamwamba amamangiriridwa ku KPIs apansi ndipo palibe amene akufuna kumvera pempho kuti asinthe khadi. Koma pachabe. Ngati ndinu m'modzi mwa iwo, yambitsani kuwunikiranso, chifukwa posachedwa kufunafuna ndalama ndi ma coefficients kudzabweretsa madandaulo amakasitomala (omwe, ali ndi KPI yake) ndipo chilichonse chidzakhala chosasangalatsa komanso chovutirapo. kukonza.
Ndicho chifukwa chake ndi bwino kukhazikitsa mitundu ingapo ya KPIs, mwachitsanzo, ndondomeko ndi chiwerengero cha matikiti (makasitomala), ndi ndalama, ndi ndalama pa kasitomala, etc. Chifukwa chake, zitha kuwona kuti ndi gawo liti la ntchitoyo lomwe limabweretsa ndalama zambiri, ndi gawo liti lomwe likukulirakulira komanso chifukwa chake (mwachitsanzo, kulephera kwanthawi yayitali kwa makasitomala atsopano kungasonyeze kutsatsa kofooka komanso kugulitsa kofooka, nazi malipoti ena. kukuthandizani - monga mbiri yogulitsa kwakanthawi komanso njira yogulitsira).
KPI ndi chidule cha nthawi, osati kulamulira kwathunthu
KPI sichimalamulira konse. Ngati antchito anu amadzaza mapepala atsiku ndi tsiku / sabata, pomwe akuwonetsa kuti ntchito iliyonse idatenga nthawi yayitali bwanji, ndiye kuti iyi si KPI. Ngati ogwira ntchito anu ayesana pa sikelo ya -2 mpaka +2, imeneyo si KPI. Mwa njira, izi sizikulamuliranso, chifukwa ntchito zonse ndi nthawi yawo zimalembedwa kuchokera ku bulldozer, zimafalikira maola 8, ndipo kuwunika kwa anzawo kumaperekedwa motere: "O, Vasya ndi Gosha amamwa mowa ndi ine, oseketsa. anyamata, +2 kwa iwoβ , βMasha wololera anandichitira ntchito zazikulu 4, koma anali ndi nkhope yokhotakhota choncho, ndiika 0, ndichitira chifundo, osati -2.β
KPI ndikungowunika zomwe zachitika kapena kulephera kukwaniritsa zizindikiro zenizeni zoyezeka zomwe zimakwaniritsa zolinga zabizinesi. Ma KPI atangosanduka chikwapu, amakhala chinyengo, chifukwa antchito amangothamangitsa chithunzi chokongola kwambiri komanso "cholemera", sipadzakhalanso ntchito yeniyeni pazigawo zina.
Ma KPI sayenera kuzunza antchito
Nthawi zambiri zimachitika motere: kumapeto kwa mwezi, mafayilo akuluakulu a Excel okhala ndi ma tabo 4-5 amatumizidwa kwa antchito, komwe ayenera kulemba ma KPI awo ndikudzaza magawo ena. Mazunzo apadera:
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fotokozani ntchito yanu iliyonse ndikuipatsa mfundo (okonda odzikuza okha m'maganizo amapambana odziyesa okha);
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wunikani anzanu;
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kuwunika mzimu wakampani;
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werengerani coefficient yanu ndipo, ngati ili yokwera kwambiri kapena yocheperapo kuposa yanthawi zam'mbuyomu, mu ndemanga ku cell yokhala ndi mtengo, lembani kufotokozera chifukwa chake izi zidachitika (ndipo "Ndinagwira ntchito bwino chifukwa mwayi udapita" sikugwira ntchito) ndi ndondomeko yothetsera vutoli m'tsogolomu ("Sindidzagwiranso ntchito bwino").
Ndikukhulupirira kuti tsopano palibe amene angazindikire zochitika zenizenizi monga chitsogozo cha kuchitapo kanthu.
Chifukwa chake, ma KPI ayenera kuwoneka, opezeka komanso owonekera kwa ogwira ntchito, koma ogwira ntchito sayenera kunama podzaza matebulo, kukumbukira ntchito zawo ndikubwezeretsanso mabuku omalizidwa malinga ndi zikalata ndi mapangano, kuwerengera paokha zizindikiro zawo, ndi zina zotero. 2020 ndi nthawi yoyenera kuwerengera kwa KPI. Popanda zochita zokha, dongosolo la KPI silingakhale losadalirika, koma ngakhale lovulaza, chifukwa zosankha zenizeni zolakwika zidzapangidwa pamaziko a manambala onyenga ndi ziwerengero.
KPI si dongosolo lonse lolimbikitsa, koma gawo lake
Mwina ichi ndiye cholakwika chofala kwambiri - kulingalira KPI yokha ngati njira yonse yolimbikitsira. Apanso, uwu ndi muyeso chabe wa magwiridwe antchito. Inde, KPI imaphatikizapo zinthu zolimbikitsira komanso zoyambira mabonasi ogwira ntchito, koma njira zolimbikitsira nthawi zonse zimakhala zophatikizira zolimbikitsira zowoneka komanso zosafunikira. Izi zikuphatikizapo chikhalidwe chamakampani, ndi kumasuka kwa ntchito, ndi maubwenzi mu gulu, ndi mwayi wa ntchito, ndi zina zotero. Mwina ndi chifukwa cha kuzindikirika kwa mfundozi kuti ma KPIs akuphatikizapo zizindikiro za mzimu wamakampani ndi kuthandizana. Izi, ndithudi, ndi zolakwika.
Ndipo tsopano ndiyambitsa phokoso la kusakhutira pakati pa owerenga, koma kusiyana kwakukulu pakati pa njira zolimbikitsira ndi dongosolo la KPI ndikuti chilimbikitso chiyenera kukhazikitsidwa ndi kukhazikitsidwa ndi akatswiri a HR, ndipo KPI ndi ntchito ya woyang'anira ndi atsogoleri a madipatimenti, omwe. amadziwa bwino zolinga zabizinesi ndi miyeso yayikulu zomwe akwaniritsa. Ngati kampani yanu ikupanga HR KPIs, KPI yanu idzawoneka motere:
Zabwino, koma xs izi ndi chiyani ndi xs momwe mungapangirenso
KPI iyenera kulungamitsidwa, manambala kuchokera padenga adzayambitsa mikangano
Ngati mukudziwa kuti antchito anu pafupifupi amamasula zosintha ziwiri pamwezi, konzani nsikidzi 500 ndikugulitsa kwa makasitomala 200, ndiye kuti dongosolo la kutulutsa 6 ndi makasitomala 370 lidzakhala losatheka - uku ndikokulirakulira kwa magawo amsika komanso kukula kwachitukuko (nsikidzi). - china chake chidzakhalanso pafupifupi katatu). Momwemonso, simungakhazikitse dongosolo lalikulu la ndalama ngati dziko lili pachiwopsezo chakuya, ndipo makampani anu ali m'gulu la omwe akuyimilira kwambiri. Kusakwaniritsidwa kozama kwa dongosololi kumatsitsa antchito, kumawapangitsa kudzikayikira okha komanso kuchita bwino kwa kasamalidwe kanu.
Chifukwa chake, ma KPI ayenera:
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kugwirizana ndi zolinga za bizinesi;
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muphatikizepo mu chiΕ΅erengero cha ma metric okha omwe alipo ndipo ojambulidwa mu kampani;
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osakhala ndi zowunikira ndi mawonekedwe;
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sonyeza gwero la chilimbikitso, osati chilango;
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kugwirizana ndi mtengo weniweni wa zizindikiro kwa nthawi zingapo;
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kukula pang'onopang'ono;
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kusintha ngati zolinga kapena njira zamabizinesi zasintha, ma KPI obadwa nawo amakhala oyipa kambirimbiri kuposa ma code a cholowa.
Ngati ogwira ntchito akwiyitsidwa ndi KPI ndipo amakana momveka bwino kuthekera kokumana ndi zizindikiro zina, ayenera kumvera: nthawi zambiri pansi, mbali zina zokwaniritsira dongosololi zimawonekera kwambiri kuposa pampando woyang'anira (koma izi zimagwira ntchito makamaka kwapakati komanso mabizinesi akuluakulu).
Ngati KPI ndi yosakwanira, antchito posakhalitsa adzaphunzira kuzolowera, ndipo zotsatira zake, mudzapeza chinyengo, kapena chinyengo chenicheni. Chifukwa chake, mwachitsanzo, pali kulumikizana kotsalira kwa pasipoti imodzi yokhala ndi oyendetsa ma telecom kapena mavoti abodza amakasitomala ndi chithandizo chaukadaulo. Izi sizikuyenda bwino pabizinesi.
Palibe ma templates okonzeka a KPI
Pa intaneti komanso kuchokera kwa alangizi, mutha kupeza zotsatsa zogulitsa ma KPI okonzeka. Mu 90% yamilandu, awa ndi mafayilo omwewo a Excel omwe ndawatchula pamwambapa, koma kwenikweni ndi kusanthula kwamalingaliro kwa kampani iliyonse. Sadzakhala ndi zizindikiro zomwe zimagwirizana ndi zolinga zanu ndi zolinga zanu. Mafayilowa ndi maginito otsogolera kuti mulumikizane ndi mlangizi kuti mupange makina a KPI. Chifukwa chake, sindikulimbikitsani kuti mutenge ma tempulo a anthu ena ndikuwagwiritsa ntchito kuwerengera zisonyezo zazikulu zantchito kwa antchito anu. Pamapeto pake, ndichifukwa chake ali ofunikira, osati yunifolomu komanso osati onse.
Inde, chitukuko cha dongosolo la KPI kumatenga nthawi, koma pochita kamodzi, mudzadzipulumutsa nokha mavuto ambiri ndi antchito ndipo mudzatha kuyang'anira gulu lonse muofesi ndi ogwira ntchito akutali mofanana.
Pasakhale ma KPI ambiri
Zokwanira - kuyambira 3 mpaka 10. Ma KPI ambiri amabalalitsa chidwi cha antchito pa zolinga ndikuchepetsa ntchito yabwino. Zosagwira ntchito ndizochepa, ma KPI achizolowezi omwe samalumikizidwa ndi njira zazikulu, koma kuchuluka kwa mapangano, mizere yamalemba, kuchuluka kwa zilembo, ndi zina zambiri. (nthano iyi ikhoza kuwonetsedwa ndi lingaliro la "chihindu kachidindo" kapena "Glitch", pamene ku India pakati pa zaka za m'ma 80 kunali chizolowezi kulipira olemba mapulogalamu pa chiwerengero cha mizere ya code yomwe inalembedwa. Izi zinapangitsa kuti khalidweli likhale labwino. za codeyo zidavutika, zidakhala ngati Zakudyazi, zokonda zinthu, zokhala ndi nsikidzi zambiri).
Zina mwa zizindikiro za KPI ziyenera kukhudzana ndi ntchito ya munthu aliyense wogwira ntchito kapena dipatimenti, ndipo zina ziyenera kukhala zofunikira, zofanana ndi kampani yonse (mwachitsanzo, chiwerengero cha nsikidzi chomwe chapezeka ndi chizindikiro cha munthu aliyense, ndipo ndalama zomwe zimaperekedwa ndizopindula ndi madipatimenti onse. zonse). Mwanjira imeneyi, zolinga zolondola za kampani zimawulutsidwa kwa antchito, ndipo amazindikira kuti mgwirizano umakhazikitsidwa pakati pa ntchito yapayekha ndi gulu mkati mwa kampani.
Inde, pali ntchito zomwe zimakhala zovuta kapena zosatheka kugwiritsa ntchito KPI
Choyamba, awa ndi luso la kulenga, Madivelopa, mapulogalamu, ofufuza, asayansi, etc. Zimakhala zovuta kuyeza ntchito yawo ndi maola, mizere, chifukwa iyi ndi ntchito yanzeru kwambiri yokhudzana ndi kuphunzira mozama tsatanetsatane wa ntchitoyo, ndi zina zotero. KPI yolimbikitsa ingagwiritsidwe ntchito kwa ogwira ntchito ngati awa, mwachitsanzo, kuti awapatse mphotho ngati kampaniyo yakwaniritsa ndondomeko ya ndalama, koma ma coefficients awo ndi chisankho chovuta kwambiri.
Kuti mumvetsetse zotsatira zenizeni zoyambitsa ma KPI pazapadera zotere, yang'anani mkhalidwe wa chisamaliro chakunja m'dziko lathu (osati lathu lokha). Popeza kuti madokotala anali ndi miyezo yopimira wodwala, kulemba zikalata, ndi malangizo ena ofunika a mmene ayenera kukhalira ndi odwala, zipatala zapagulu zakhala nthambi ya helo. Pachifukwa ichi, zipatala zapadera zinakhala zopambana kwambiri, zomwe zinakhazikitsa KPIs, koma nthawi yomweyo zimapatsa wodwalayo nthawi yochuluka, ndiye kuti, makamaka amagwirira ntchito kukhulupirika kwa wodwalayo komanso chikondi chachipatala komanso chapadera. madokotala. Ndipo ndi kugwirizanitsa uku, ndondomeko ya ndalama ndi maulendo idzakwaniritsidwa yokha.
Wogwira ntchito amabwera ku kampani kuti asinthane chidziwitso chake ndi zomwe adakumana nazo ndi ndalama, ndipo chidziwitso ndi chidziwitso ziyenera kubweretsa zotsatira zina potengera zolinga zabizinesi. Kuyika zolinga za KPI patsogolo pake sizinthu zoipa, zotsutsana ndi zokhulupirika komanso zonyansa. M'malo mwake, ndi chitukuko choyenera cha dongosolo la zizindikiro zazikulu, wogwira ntchitoyo amawona njira yomwe ayenera kusunthira ndipo amatha kusankha kumene zomwe akukumana nazo zidzagwiritsidwa ntchito kwambiri komanso ntchito yake yogwira ntchito.
Tsoka ilo, KPI si bungwe lokhalo lomwe lakhudzidwa ndi ziwanda ndikusinthidwa kukhala cholepheretsa bizinesi. Izi ndizolakwika, chifukwa KPI, monga CRM, ndi ERP, ndi tchati cha Gantt ndi chida chothandizira kuyang'anira ndi kuyankhulana pakati pa antchito ndi oyang'anira awo. Ma KPI amagwira ntchito bwino ngati ali anzeru. Choncho, zonse zili m'manja mwanu. Inemwini, ndikuwona kuphatikiza koyenera kwa CRM, zodzikongoletsera zogulitsa ndi makina a KPI amakampani ang'onoang'ono ndi apakatikati. Tsopano, m'mikhalidwe ya kusatsimikizika kwachuma kwa COVID, mtolowu ukhoza kukonzanso gulu ndikuyambitsanso bizinesiyo. Ndipo sichikanatero?
Source: www.habr.com