Njira zonyansa za ogulitsa CRM: mungagule galimoto yopanda mawilo?

Ogwiritsa ntchito mafoni ali ndi mwambi wachinyengo kwambiri: "Palibe wogwiritsa ntchito pa telecom m'modzi yemwe waba kakobiri kwa olembetsa - chilichonse chimachitika chifukwa cha umbuli, umbuli komanso kuyang'anira kwa omwe adalembetsa." Chifukwa chiyani simunalowe muakaunti yanu ndikuzimitsa ntchito, chifukwa chiyani mumadina batani lodziwikiratu mukamawona ndalama zanu ndikulembetsa nthabwala za ma ruble 30? patsiku, bwanji simunayang'ane ntchito pa SIM? Ndipo udindo wa "iye ndi wopusa" ndiwothandiza kwambiri kwa wogulitsa - "tinayesetsa kuchita bwino, koma kasitomala sanayamikire ndipo safuna beep ndi zithunzi zolaula pazenera." Tsoka ilo, kupusa uku ndi komwe kumachitika m'mabizinesi onse: kuchokera ku malo ogulitsa ziweto mpaka ophatikiza makina. Inde, izi sizikugwira ntchito kumakampani onse, koma zimachitika nthawi zambiri. Kuchenjezedwa ndi zida zam'tsogolo: tiyeni tiwone zidule za ogulitsa ndi njira zothana nazo. Tikukhulupirira kuti sitidzawombera pakona 😉

Chidule cha saga yamaubwenzi pamsika wamabizinesi

Chodzikanira chaching'ono

RegionSoft sichipereka mayina amakampani enieni, popeza mikhalidwe ndi malamulo ogwiritsira ntchito amatha kusintha pakapita nthawi, ndipo kuwonetsa zoyipa ndikupikisana kosayenera.  

Sitidzayang'ana milandu yowonekeratu yachinyengo kwa ogulitsa ndi ogulitsa, milandu yachigawenga monga kutsekereza mapulogalamu chifukwa chopereka ntchito zolipiridwa, ndi zina zotero. nkhani ya ogulitsa pa Habré. Tikukamba za zidule zamtendere. 

Ndife ophunzirira kwathunthu pankhani ya automation komanso kumenyana ndi ogulitsa pagulu. Chifukwa chake, chitanipo kanthu ndikusamala, ndipo zili ndi inu kusankha yemwe mungamusankhe.

Kusankha ndi kugula CRM

Mtundu woyeserera

Tangoganizani kusankha galimoto yokhala ndi miyezi iwiri yoyendetsa galimoto ndi 2-3 miliyoni kuti musiye. Mumachita chidwi kwambiri ndi kuthamangitsidwa kwa Alpine kwa BMW ndipo mwasankha: inde, ndiyokhazikika, yamphamvu, yokhala ndi ayezi yabwino kwambiri (yothandiza m'nyengo yozizira), yolemera, koma yosasunthika. Pitani ku salon mukagule. Ndiyeno - chinachake chiri cholakwika, ndipo chimadumphira pa ayezi, ndipo miyesoyo siili ya magalimoto a Moscow, ndipo matayala ndi osiyana kwambiri ... Panali nthano kumeneko! N'zokayikitsa kuti wina angachite zimenezo, sichoncho?

Ndipo izi ndi zomwe amachita ndi CRM, zomwe mavenda amagwiritsa ntchito. Chifukwa chake, chinyengo choyamba: mtundu wa demo umagwira ntchito bwino nthawi zonse. Pali njira zingapo zowonetsera.

1. Chiwonetsero mu ofesi ya ogulitsa kapena m'dera lanu. Mtundu wa demo umayikidwa pazida zosankhidwa bwino komanso zokonzedwa bwino komanso zachilengedwe, katswiri amagwira nazo ntchito pamaso panu, ndipo ngati mungamudzutse usiku, adzakuyendetsani pazochitika zonse. Pofuna kukulitsa malingaliro, zithunzi zoseketsa, nthabwala, zojambula zovuta, ndi zina zimawonjezeredwa.
2. Mtundu wazithunzi patsamba la wopanga ndi wosonkhanitsidwa (kawirikawiri, ngakhale pali woyipitsitsa) mtundu womwe mutha kukhazikitsa / kulembetsa ndikuyamba. Iyi ndi nkhani yomwe ili pafupi ndi moyo, koma mumapezanso mapulogalamu opanda zolembera, ndiye kuti, amatsitsidwa momwe angathere.
3. Chiwonetsero pamsonkhano ndi mtundu wina "wokopa" kasitomala. Zomwe zimapangidwira mu lipoti la wokamba nkhani zimakulitsidwa mpaka ku automation, msonkhano wonse umakonzedwa ndikusinthidwa, pali othandizira angapo muholoyo omwe angathandizire ngati omvera sakugwirizana nawo. Zikuwoneka ngati matsenga kuchokera kunja, koma zenizeni, ndithudi, chirichonse chiri chosiyana.  
4. Ulaliki wa PowerPoint - zikuwoneka kuti nkhaniyi ndi yopitilira zabwino ndi zoyipa, koma pali zowonetsera zokhala ndi zithunzi zamakina a CRM (ndi mapulogalamu aliwonse akampani) ndi makanema ophatikizidwa. N'zoonekeratu kuti zonse zimagwira ntchito bwino kwa iwo. 

Pulogalamuyo sidzagwira ntchito nthawi yomweyo momwe imachitira pachiwonetsero. Idzafunika kasinthidwe, zokumana nazo zogwirira ntchito komanso kugwira ntchito kosalala kuti mukhale kalozera.

Mtundu wa "Kamaz"  

Kodi mungayendere bwanji chinyengo?

• Choyamba, yang'anani kuti pali demo version - ngati wogulitsa sakupereka chiwonetsero chilichonse, ndi bwino kusankha wopanga wina.
• Pambuyo powerenga mosamalitsa ziwonetsero za ogulitsa, ikani mawonekedwe owonetsera ndikungoyesa kugwira nawo ntchito: pezani kasitomala, pangani mgwirizano, onani momwe njira zimagwirira ntchito, makalendala, zolemba zimapangidwira, ndi zina zambiri. Izi zidzakhala nkhondo yanu ndipo mudzamvetsetsa ngati dongosololi lili ndi zonse zomwe mukufunikira. Chenjezo: simungakonde dongosolo la CRM nthawi yomweyo, chifukwa chake dalirani magwiridwe antchito, osati pamalingaliro omvera. 

Mtengo wokopa

Chinyengo chovuta kwambiri komanso chodziwika bwino ndikugwira ntchito ndi mitengo. Apanso pali zingapo zimene mungachite.

• Palibe mitengo patsamba - zomwe zimatchedwa "mtengo wobisika". Mtengowo udzaperekedwa kwa inu pokhapokha mutatolera zofunikira zoyambirira komanso zambiri za kampani yanu, zomwe zidzatsimikizire mtengo womaliza. Chifukwa chake, mwatsimikizika kuti mudzalandira mtengo wapamwamba kwambiri wovomerezeka pagawo lanu. 
• Tsambali lili ndi mitengo ndi wopanga - mumasonkhanitsa masinthidwe anu ndikupeza pafupifupi mtengo wamalayisensi. Kuyanjana kumakopa ndikuwonjezera nthawi yolumikizana ndi tsambalo, koma sikusintha momwe zinthu zilili, chifukwa mafunso ena ndi wamba, ndipo, mwatsoka, mtengo wake udzakhala pafupifupi. Choyipa kwambiri chomwe ndawonapo ndi mafunso 54 omwe amafunsa kuti adziwe zambiri ndipo pokhapo pomwe manejala amakufunsani. Zinali zosatheka kulambalala mafunsowo ndikungolankhula ndi bwana wa kampaniyo; iwo anangokana. 
• Webusayiti ili ndi mtengo ndi / kapena mtengo wowerengera - mutha kuwerengera mtengo wamalayisensi omwe mukufuna nokha (umu ndi momwe timachitira RegionSoft CRM), ndipo zikhala zolondola (chabwino, pokhapokha mutapemphanso kuchotsera voliyumu). Komabe, muyenera kukumbukira kuti izi ndi mtengo wa ziphaso, osati kukhazikitsa. Kodi ndizotheka kupeza dongosolo la CRM pamtengo uwu? Inde, koma mudzakwaniritsa ndikudziphunzitsa nokha. Pali makasitomala oterowo, ndipo nthawi zambiri amatha kuthana ndi ntchitoyi, mwamwayi kwa ife amathandizidwa ndi zolemba zatsatanetsatane ndi makanema ophunzitsira. 

Malingaliro olakwika ofunikira apa ndikuganizira mtengo wamalayisensi ngati mtengo wokhazikitsa, ndiye kuti, projekiti yonse ya CRM ya kampani yanu. Apa tidalemba kuti CRM imawononga ndalama zingati. 

Kodi mungayendere bwanji chinyengo?

Mvetsetsani kuti mukulandira zambiri za mtengo wamalayisensi. Zambiri zokhudzana ndi mtengo wathunthu wokhazikitsidwa zitha kupezeka pambuyo pakupanga ndi kusaina zaukadaulo, zomwe zingaganizire zonse zofunika pabizinesi yanu. Limbikitsani kuti ntchito zonse zigawidwe m'ntchito ndikukhala ndi mtengo wodziwika bwino. Ndipo ndi zabwino kwa inu - mudzadziwa bajeti, ndipo wogulitsa akutetezedwa - adzagwira ntchitoyo mosamalitsa malinga ndi luso, osati malinga ndi luso, monga momwe zilili.

Lendi kapena kugula

Ichi chinali chimodzi mwazinthu zomwe amakonda kwambiri ogulitsa CRM, koma lero zasintha kukhala njira yobweretsera ndipo ndiyomwe ili kale yogulitsa mapulogalamu abizinesi. Komabe, samalani ndi zochitika zina. 

• Kubwereketsa kungakhale kopindulitsa kwa inu ngati mulibe bajeti yogulira mapulogalamu enieni - mutha kugwiritsa ntchito CRM kwathunthu ndikusiya ngati muzindikira kuti izi sizoyenera kwa inu. Mwachitsanzo, nthawi zambiri timagulitsa CRM ngati pulojekiti (popanda malipiro olembetsa), koma pali zosankha zobwereka ndi mapulani a magawo omwe sanakonzekere kugula nthawi yomweyo.
• Rent nthawi zonse imakhala yokwera mtengo. Dziganizireni nokha: mwezi ndi mwezi mudzalipira ndalama zina, zomwe zaka 3-4 zokhala ndi dongosolo la CRM zidzaposa mtengo wamtundu uliwonse (pamene mumalipira kamodzi pa polojekiti). Mtengo wa umwini umakhala wokwera kwambiri, zomwe zimakhala zopindulitsa kwa wogulitsa (nthawi zonse malipiro olipidwa) komanso zosayenera kwa inu. Komabe, nthawi zambiri kampani imasankha dala kubwereka (malipiro amagwera "kufalikira" pa bajeti).  

Koma ichi sichinthu chachikulu (ngakhale ndalama za kampani zingakhale bwanji?) Mdierekezi ali m'mawu oti "lendi" - mosiyana ndi malayisensi ogulidwa, obwereketsa si anu, koma ndi a wogulitsa ndipo akhoza kugubuduza. sinthani zosintha zilizonse, siyani kupereka ntchito, sinthani malo obwereketsa, kwezani mitengo, ndi zina. Mwachitsanzo, mmodzi mwa ogulitsa ang'onoang'ono a mapulogalamu amakampani omwe amaperekedwa pansi pa chitsanzo cha SaaS kamodzi adatumiza makalata kwa makasitomala awo kuti "atulutse" deta mu masabata a 2 ndikutseka mgwirizano, popeza amaona kuti gawo ili la bizinesi ndi lopanda phindu. m'kalatayo chifukwa chake chinamveka bwino) - mu "non-core "Katunduyu adafikira ogwiritsa ntchito 600 padziko lonse lapansi. Kutsika m'nyanja, inde, koma iyi ndi nkhani yamakampani khumi ndi awiri omwe adawonongeka. 

Kodi mungayendere bwanji chinyengo?

Gulani pazomasulira ndi kulumikizana RegionSoft. Kungosewera 🙂 Msika wamasiku ano, ogulitsa ambiri ali ndi chinyengo chomwe simungachipeze, choncho werengani mgwirizanowu mosamala, tsatirani zosintha ndi kusamalira zosunga zobwezeretsera mwanzeru (mukhoza kutaya mwayi wopezera deta pa nthawi yosayenerera). Chabwino, werengani ndalama zanu.

Kusintha wogulitsa ndi wogulitsa kapena bwenzi

Komanso chinyengo chomwe chasiya kalekale kukhala chotere. Pali mavenda pamsika (akuluakulu ndi ang'onoang'ono) omwe, kwenikweni, samazichita okha, koma agawire ntchitoyi kwa ogulitsa mdera lanu. Chilichonse chikanakhala chabwino ngati sichochepa kwambiri: aliyense amene sali waulesi amakhala ogwirizana, kuchokera ku mabungwe otsatsa malonda ndi ma studio a pa intaneti (mwadzidzidzi!) Kulimbitsa thupi ndi kutambasula ma studio. Ndipo ndi funso lalikulu ngati mupeza bwenzi lalikulu kapena anyamata awa omwe ali ndi Pilates. Choncho, ubwino wa kukhazikitsa udzadalira kwambiri izi. Ndizoipa kuti mutha kupita kukampani popanda chidziwitso kudzera muzotsatsa pakusaka kapena pamasamba ochezera. Zotsatira zake, mumayamba kuda nkhawa ndi ndalama zambiri, ndikupeza mapulogalamu osagwira ntchito bwino omwe sanagwirizane ndi njira zanu.

Kodi mungayendere bwanji chinyengo?

• Ngati mukufuna CRM yeniyeni, funsani ku ofesi yapakati kapena pezani mnzanu wovomerezeka mumzinda/chigawo chanu. Izi zimapangitsa kuti zikhale zosavuta kuchita ndi mnzanu wodalirika.
• Funsani chiphaso cha ogulitsa kuchokera ku kampani yomwe ikukwaniritsa, funsani mafunso okhudza mapulojekiti omwe akhazikitsidwa, werengani ndemanga pa intaneti. Ngati mukukayika, imbani foni ku likulu ndikuwunika momwe kampani yomwe mukuyamba kugwira nayo ntchito.
• Osasiya deta yanu m'mafunso pamasamba ochezera - pamasamba amakampani okha.
• Sewerani kasitomala woyipa: funsani mafunso ovuta, khalani olimba (koma osachita mwano!), fotokozani zofunikira. Makampani ofooka kwambiri adzakana kuchita nanu ndi "kuphatikiza."  

Gulu lomweli lazamisala limaphatikizanso ziwiri zina, zomwe palibe chifukwa chodzipatula kukhala gawo losiyana.

1. Kuwonetsa zochitika zomwe kulibe - wogwiritsa ntchitoyo adzakuuzani kuti "wakhazikitsa njira yosungiramo mankhwala ngati yanu nthawi zana," koma kwenikweni akuyang'ana kuti "malo osungiramo mankhwala" ndi chiyani. Ndikosavuta kuwononga - funsani zambiri zamabizinesi, fotokozani momwe mabizinesi a m'dera lanu amapangidwira. Anyamata osadziwa amasambira.  
2. Kupereka antchito osadziwa zambiri. Obwera kumene kukampani akuyeneranso kuphunzitsa amphaka, ndipo ntchito yanu sikukhala phunziro loyesa. Funsani manejala wanu za zomwe wakumana nazo, funsani mafunso okhudza momwe mungakhazikitsire, kambiranani zomwe mungachite - woyang'anira wodziwa bwino adzamvetsetsa yemwe ali patsogolo pake. Funsani wogwira ntchito waluso komanso wodziwa zambiri, ndikulola obwera kumene kuti akuthandizeni, popanda chifundo komanso motetezeka. 

Kupereka pulogalamu yapamwamba kwambiri

Chifukwa chake, bwererani ku BMW yathu. Mufunika galimoto kunyumba-dacha-ntchito-kuwala kuyenda, koma kukupatsani kasinthidwe: M Sport kusiyana ndi braking dongosolo, adaptive kuyimitsidwa, bwino ergonomics, etc. Kuphatikiza apo - + 1,2 miliyoni pamtengo wake. Woyang'anirayo akuti ali ndi machitidwe apadera pa 230 km / h. OO! Ndiyeno inu kuima pa kupanikizana kwa magalimoto pa mlatho ndikuganiza, kumene ine kukhala 230 kamodzi kamodzi, amene ine overpads miliyoni?

Nkhani yomweyi ndi CRM - manejala adzakupatsani mtundu wapamwamba kwambiri wa CRM, wokhala ndi ntchito zambiri, zowonjezera, makina, ndi zina zambiri. Mtsutso wofala kwambiri ndi wakuti: "Mudzawona posachedwa kuti mudzafunika zonse." Ndipo pali chowonadi apa - ndikwabwino kugula makina omwe amakwaniritsa zofunikira zanu, osati zinthu zina zofunika. KOMA! Ngati mutapatsidwa dongosolo, tinene, ndi kasamalidwe ka malo osungiramo katundu, ndipo mukudziwa motsimikiza kuti simudzakhala nawo m'tsogolomu, funso likubwera - chifukwa chiyani mukufunikira mwayi umenewu? 

Kodi mungayendere bwanji chinyengo?

Lembani zonse zofunika pa dongosolo la CRM ndikuziyerekeza ndi zomwe mukufuna kuchita. Inde, simudzapeza machesi enieni, padzakhalabe ntchito zosafunikira, koma mudzatha kudula mitengo yomwe sichikugwirizana ndi inu (mwachitsanzo, kwa antchito 200 omwe ali ndi 15, malo akuluakulu a disk ndi kasitomala wamng'ono. maziko ndi chiwerengero chochepa cha zochitika ndi zina zotero). Mwambiri, kumvetsetsa zomwe mukufuna ndikuyambira bwino kukambirana ndi wogulitsa.

Chikhumbo chofuna kupha wopikisana naye pamtengo uliwonse

Nthawi zambiri, manejala ogulitsa amafunsa zomwe opanga mapulogalamu ena omwe mukuganizira. Ichi ndi chidziwitso chabwino kwambiri kwa iye - woimira aliyense wogulitsa malonda abwino ali ndi tebulo lathunthu la malo ndi kusiyanitsa kuchokera kwa omwe akupikisana nawo kutsogolo kwa mphuno yake (osati opereka CRM okha, opereka chithandizo, ogwira ntchito pa telecom, osungira, etc.). Kwenikweni, palibe cholakwika ndi izi, koma ngati ndinu kasitomala wamkulu ndipo tikulankhula za miliyoni kapena kuposerapo, nkhondo yopanda phindu kwa kasitomala ingayambike: abwera kwa inu ndi mphatso, adzakuyitanirani ku a. malo odyera, adzakulipirani ulendo wanu wopita ku Moscow ndi zosangalatsa kumeneko , bola mutasankha wogulitsa uyu. Panthawi imodzimodziyo, simudzalandira chidziwitso chilichonse chokhudza zopindulitsa, magawo aukadaulo ndi mitengo - kugulitsa kwamalingaliro kudzapambana, ndipo ndondomekoyo idzachedwa. Ndiye? Chowonadi ndi chakuti kuseri kwa izi pali uthenga wowopsa: kwa chilichonse chomwe mukufuna adzakuyankhani "tidzachita", ndiyeno "tidzachita" gawo lidzasanduka "izi sizingatheke" kapena "masiku omaliza osayenera." ”, ndipo izi ndizoyipa kale pakuyambitsa ntchito yokwanira.

Kodi mungayendere bwanji chinyengo?

• Ngati mukufuna kufananiza ndi dongosolo linalake, omasuka kufunsa mafunso ndikumvetsera mwatcheru mayankho: ayenera kukhala ndi cholinga, popanda PR wakuda.
• Ngati wogulitsa mwiniwakeyo adachitapo kanthu ndikuyamba kudzifananiza yekha ndi omwe akupikisana nawo ndi mayina, samalani ndikuyimitsa njira iyi, dziwitsani kuti mudzazindikira nokha.
• Kambiranani mwatsatanetsatane chofunikira chilichonse ndikumveketsa ngati chidzalembedwa muzolemba zaukadaulo zomwe zasainidwa ngati zowonjezera ku mgwirizano. 
• Ngati muyankha kuti "tidzachita," tchulani nthawi yomwe ikuyandikira komanso kuchuluka kwa mtengo wa ntchitoyo.

Kukhazikitsidwa kwa CRM

Kotero, mumagula galimoto, yomwe imaperekedwa mwachindunji ku garaja kapena malo oimikapo magalimoto popanda kutenga nawo mbali. Inu mumabwera nonse okondwa kuti plop pansi pa mpando, ikani manja anu pa chiwongolero, monyadira kuyang'ana pa nameplate chuma chamtengo wapatali ndi ... Koma palibe mawilo, palibe wipers, galimoto ndi wotetezedwa pa zothandizira. Razuli? Ayi, valani nsapato: mawilo ndi njira yolipiridwa, makiyi adzaperekedwanso kwa ndalama zowonjezera, koma mafuta ndi mphatso - theka lonse la thanki. Phantasmagoria? Ndipo izi ndi zomwe zimachitika pakugulitsa mapulogalamu.

Chete cha mtengo wa zomangamanga

Ichi ndi chodabwitsa choyamba chomwe chidzakudikirirani mukakhazikitsa. Mwadzidzidzi mumazindikira kuti mtambo ndi wapagulu, ndipo kubwereka pagulu ndikokwera mtengo kwambiri, mumapeza kuti muyenera kulipira zoonjezera za MS SQL pazosowa zanu kapena Oracle DB, zosunga zobwezeretsera zomwe zakonzedwa zimalipidwa kokha, kuti mugwire ntchito mokhazikika. makalata omwe mukufunikira chowonjezera cholipidwa, seva yoyamba sichitha kugwira ntchito popanda cholumikizira cha $ 300, ndipo telefoni iyenera kukhala yochokera ku Romashka Telecom, apo ayi pangakhale zovuta ndi magwiridwe antchito a PBX. Mwachidule, muphunzira kuti ngakhale ntchito yamtambo ili ndi zomanga zake, osanenapo pazomwe zili. Mwalipira kale ziphaso ndipo mwina mudzalipira zina zonse kuti muyambe kugwira ntchito. 

Kuphatikiza apo, zonse izi mwina zalembedwa mu mgwirizano wa ogwiritsa ntchito, mgwirizano kapena patsamba lomwe lili pansi pa ***, ndipo mwavomera mwakufuna kwanu kuwononga izi popanda kudziwa. Ndipo chodabwitsa kwambiri ndi chakuti si onse ogulitsa omwe amaphatikizapo magawowa pamtengo woyambirira wa pulogalamuyo - mwina amaiwala kuchita izi, kapena amayembekezera kupeza ndalama zambiri ngati atagawanika ndikugulitsanso zomangamanga.

Kodi mungayendere bwanji chinyengo?

• Werengani mapanganowo, kapenanso bwinopo, awerengeni pamodzi ndi antchito anu kuti ayamikire mfundo zogwirizana ndi ntchito yawo. Wothandizira wofunikira pano ndi woyang'anira dongosolo. Ngati mumagula pa intaneti, phunzirani tsamba lonse mkati ndi kunja.
• Mvetsetsani dongosolo losavuta: pulogalamu iliyonse yamabizinesi = mawonekedwe + DBMS + zomangamanga, ndipo chilichonse chimakhala ndi mtengo wake. M'mphepete mwa nyanja, fufuzani kuti ndi ndalama ziti zomwe zidzafunikire pantchito yokwanira. 

Kuphatikiza? Palibe vuto!

Koma iyi ndi chinyengo chosangalatsa kwambiri: wogulitsa akhoza kukulonjezani zophatikiza zonse zofunika ndipo adzakhalapo. Koma kumvetsetsa kwanu ndi kwa ogulitsa kuphatikizika kungakhale kosiyana. Zachidziwikire, atsogoleri pano ndi IP telephony, tsamba lawebusayiti ndi 1C. Wogulitsa angatanthauze mwa kuphatikiza kusinthanitsa kosavuta kwa deta, popanda ntchito zovuta ndi ntchito, popanda zochita zokonzedwa. Ndiyeno, kuti mukwaniritse ntchito zomwe mukufuna, mudzalandira invoice yosinthidwa, ndi yaikulu kwambiri: ndi chinthu chimodzi kuti wogulitsa asinthe mapulogalamu awo, ndi chinthu china kuti agwirizane ndi API, zolumikizira ndi zina. masinthidwe anu. Zotsatira zake, simupeza makina opangira omwe mukufuna.

Kodi mungayendere bwanji chinyengo?

• Choyamba, mvetsetsani ngati mukufunikiradi kuphatikiza. Zimachitika kuti kasitomala akufuna kusakanikirana chifukwa ena ali nawo, chifukwa adamva kwinakwake, chifukwa wogwira ntchito yekha mwa iwo akuwoneka kuti akufunikira. Sankhani mkati mwa kampani mbiri yogwiritsira ntchito pulogalamu yamapulogalamu ndi kuchuluka kwa ntchito ndi yankho lophatikizidwa. Mwachidziwikire, mudzadabwa kupeza kuti simukufuna zambiri ndikusunga ndalama. 

Chifukwa chiyani mukufunikira kuphatikiza ndi 1C ndipo "kuphatikiza kwathunthu" kumatanthauza chiyani? 

• Ngati mupeza kuti kuphatikizika kuli koyenera komanso kofunikira panjira zamabizinesi, tchulani malire ndi kuchuluka kwa kuphatikiza nthawi yomweyo, onetsani kwa wogulitsa chifukwa chomwe mukufunikira izi kapena yankho.

Kugwiritsa ntchito CRM 

Phukusi lothandizira ukadaulo ngati kudzipereka

Tiyeni tisungire malo nthawi yomweyo: thandizo laukadaulo ndi ntchito, ndipo muyenera kulipira, monga zina zilizonse. Pali zochepa zoyambira zomwe zimaphatikizidwa muutumiki wamakasitomala, pali kukakamiza majeure chifukwa cha vuto la wogulitsa (chinachake sichinayambike, cholakwika chinadziwika, ndi zina), ndipo pali mafoni pazifukwa zilizonse komanso zofunikira kuti " malipoti a fayilo" amikwingwirima ndi mitundu yonse - ndipo, zaulere. Pankhaniyi, wogulitsa amapereka phukusi lolipidwa la chithandizo choyambirira chaukadaulo (chomwe, mwa njira, sichimaphatikizapo malipoti ndi kukonza). Izi ndizokhazikika.

Koma chinyengo ndikuti mavenda ena amaphatikizanso thandizo laukadaulo lolipidwa pamtengo wokhazikitsa - kwa nthawi inayake (chaka choyamba) kapena kosatha (mpaka mutakana ntchitoyi). Choyipa kwambiri, nthawi zambiri simungathe kukana ntchito iyi - ndiyofunikira pogula CRM.

Kodi mungayendere bwanji chinyengo?

• Ngati simukufuna chithandizo chowonjezera chaukadaulo ndipo mwakonzeka kudzigwira nokha, funsani wogulitsa kuti asatengere phukusi lothandizira pamalipiro - ngakhale omwe apanga ntchitoyo mokakamiza angachite izi, chifukwa kukhazikitsa kuli kodula kale.
• Ngati simukutsutsana ndi phukusi loterolo, yang'anani zomwe zikuphatikizidwamo ndi zoletsa zomwe zilipo. M'malo mwake, m'chaka choyamba chogwira ntchito ndi CRM system, TP yofunika kwambiri ndi chinthu chothandiza chomwe nthawi zina chimakupatsani mwayi wopulumutsa pama foni omwe amalipidwa kamodzi. 

Zosintha 

Apanso, zosintha ndizabwino, makamaka ngati zimangodziyendetsa zokha ndipo sizibweretsa zosintha zilizonse kupatula kukonza zolakwika ndikuwonjezera magwiridwe antchito apulogalamu. Palibe ndipo sizingakhale zodandaula za zosintha zotere. Koma, monga mwamvetsetsa kale, pali zosankha zina.

• Wopereka SaaS amatulutsa zosintha ndi malingaliro osinthika ndi magwiridwe antchito - mwachitsanzo, gawo lina lomwe mukufuna litha kutha. Nthawi zambiri, wogulitsa amadziwitsa za kusintha kotereku, koma zimachitika kuti m'mawa kampani yonse yogwiritsa ntchito imakhala yodabwitsa. Pa-premise CRM, monga lamulo, imachenjeza zakusintha kwakukulu ndikudzipereka kuti muyike nokha. 
• Zosintha zazikulu zimabwera pamtengo wowonjezera, ndipo zili bwino, chifukwa mumapeza kwambiri mapulogalamu osinthidwa okhala ndi zofunikira komanso zaposachedwa. Komabe, simungafune magwiridwe antchito kapena simungakhale ndi ndalama zotsalira kuti mukweze mukapatsidwa.

Kodi mungayendere bwanji chinyengo?

• Ngati mumatumikiridwa ndi wogulitsa mitambo, yang'anani bokosi la "Landirani zosintha" ndikuzichotsa, kapena funsani woyang'anira wanu kuti mudziwe momwe mungakhazikitsire zosintha mukapempha osati mokakamiza. Musanatulutse zosintha, phunzirani zosinthazo ndikuganizira zomwe zingakhudze ntchito yanu. 
• Ngati wogulitsa akupereka kuti akhazikitse zosintha zazikulu pamtengo wowonjezera, phunziraninso zosinthazo ndikuwunika momwe mukufunira zosinthazi. Komabe, sitikukulimbikitsani kuti musiye zosintha kamodzi kokha: wogulitsa akhoza kusiya kuthandizira mitundu yakale, ndipo izi zidzakhala vuto lalikulu laukadaulo. 

Lamuloli ndi losavuta: zosintha ndi zabwino komanso zofunika, chinthu chachikulu ndikulola kuti mtundu womwe uli ndi kusintha kwakukulu ukhazikitsidwe popanda chilolezo choyambirira. Mwachitsanzo, kumapeto kwa chaka cha 2018, tidapatsa makasitomala athu zosintha zolipiridwa zofunika komanso zofunika, kuphatikiza imodzi yokhudzana ndi kusintha kwamitengo ya VAT. Izi zinali choncho pamene zosinthazo zinali zofunika kwambiri kwa makasitomala, ndipo tinatha kutulutsa zosinthazo mwachangu momwe tingathere. RegionSoft CRM ndi izi ndi zosintha zina zambiri zothandiza komanso zoziziritsa kukhosi (kuphatikiza ndalama zowerengera ndalama, njira zamabizinesi okonzanso komanso makina owerengera apadera a KPI).

Kugulitsa mautumiki a anzanu paperesenti

Titha kupangira makasitomala athu izi kapena ntchito ija yomwe timagwiritsa ntchito tokha, koma tilibe magawo, ndalama zotumizira kapena ma komisheni ena kuchokera ku izi (ngakhale ena opereka chithandizo amakwiya chifukwa chokana kugwirizana nawo). Koma nthawi zambiri ogulitsa amaumirira kulumikiza telefoni, macheza, CMS, ndi zina. kuchokera kwa bwenzi linalake, popeza ali ndi malipiro awo m'njira zosiyanasiyana - kuchokera ku bungwe la nthawi imodzi mpaka kugawana ndalama (malipiro okhazikika ogwiritsira ntchito ntchito). Pazovuta kwambiri, iwo amati dongosolo lawo lidzangogwira ntchito ndi masamba pa CMS inayake, ndipo adzayimba foni kudzera pa telefoni ya IP ndikuchititsa msonkhanowo mumtambo wina.

Kodi mungayendere bwanji chinyengo?

Simungathe kuzizungulira nthawi zonse - ngati zoletsa zikugwirizana ndi CMS, mwachitsanzo, ndiye kuti zosintha zokha zidzakupulumutsani, kapena muyenera kusiya kugwiritsa ntchito ntchitoyi. Ndiosavuta ndi IP telephony kapena wopereka mtambo: funsani wogulitsa movutikira komanso motopetsa chifukwa chake pali zoletsa zotere pazothandizira, tiuzeni za yemwe mumagwira naye ntchito komanso chifukwa chake, funsani za kuthekera kolumikizana ndi omwe akukupatsani. Mwachidziŵikire, njira yothetsera vutolo idzapezeka pambuyo pa zokambirana zazifupi koma zolimba. Ngati simukusowa ntchito yowonjezera, pulogalamu yowonjezera, yowonjezera, cholumikizira, omasuka kukana, kusakhalapo kwawo sikungakhudze kukhulupirika ndi ntchito ya CRM dongosolo (pokhapokha, ndithudi, ichi ndi chothandizira machitidwe ena akunja kapena chinthu chofunikira kwambiri monga kasitomala wa imelo, woyang'anira mndandanda wamakalata, ndi zina zambiri; apa muyenera kulembetsa olembetsa owonjezera kapena kulipira nthawi imodzi).

anthu

Chinthu chaumunthu chimagwira ntchito yaikulu pakugula ndi kukhazikitsa mapulogalamu abizinesi, ndipo lingakhale tchimo kusatengerapo mwayi pazochitikazo, osagwiritsa ntchito psychology komanso osayesa kupanga ndalama pazinthu zaumunthu.

Wopanga zisankho wosadziwa (wopanga zisankho)

Tangoganizani, mwiniwake wopambana wa bizinesi ya zovala ndi wojambula wokongola wa zovala zabwino, akusoka zigawo zingapo za federal, amabwera kumalo ogulitsa magalimoto ndikusankha galimoto. Amafuna galimoto yokongola, yabwino komanso yodalirika, sadziwa chilichonse chokhudza kukula kwa injini, mphamvu za akavalo, ma drivetrains, mitundu ya magudumu, kuyendetsa matayala ... pa njuchi ya Aleutian Amazon kwa 50 rub. Kapena inde? 😉

Inde, wopanga zisankho atha kukhala sadziwa mwaukadaulo ndipo samamvetsetsa zovuta zama automation. Amalipira ndalama komanso amakhulupirira wogulitsa. Koma mavenda ena amaona kuti iyi ndi njira yabwino yogulitsira mautumiki ena okwera mtengo komanso mabelu ndi malikhweru.

Kodi mungayendere bwanji chinyengo?

Osagwira ntchito nokha: mamembala a gulu lanu ndi woyang'anira dongosolo atha kukuthandizani kuyang'ana zomwe mukufuna ndikusokoneza ukadaulo.

Tsankho kwa wogwira ntchito pakampani yemwe ali ndi udindo wokhazikitsa

Ndipo izi ndizovuta kwambiri, nthawi zambiri zimapha. Panthawi ina, woyang'anira wogulitsa akugwira ntchito kumbali ya kasitomala mwadzidzidzi amalengeza kuti woyang'anira dongosolo, mutu wa gulu lokonzekera, kapena CIO ndi munthu wosayenerera kwambiri komanso wowononga yemwe ayenera kuthamangitsidwa mwamsanga, chifukwa ikulepheretsa kukhazikitsidwa kwa msika wodabwitsa, wabwino kwambiri wa CRM. Ndipo mwina amachita izi chifukwa sanaziganizirepo kapena akufuna kukopa chidwi cha wopanga wina, yemwe, ndithudi, adamulipira. 

Mawu otere akuyenera kukuchenjezani: Kodi wogulitsa akukhudzana bwanji ndi kuwunika kwa wogwira ntchito wanu, chifukwa chiyani akunena vutolo mwachindunji? 

Kodi mungayendere bwanji chinyengo?

Mwayi woti izi ndi chinyengo komanso kuyesa kuthetsa techie panjira yake ndi osachepera 90%. Choncho, chitani zinthu moyenera ndi molimba.

• Yang'anani ndi woyang'anira wogulitsa zomwe madandaulo ali, osayang'ana pamalingaliro ("iye samasamala za kampani"), koma pazigawo zaukadaulo ndi zowongolera.
• Kambiranani zomwe zikuchitika ndi wogwira ntchitoyo, mufunseni zifukwa zokanira kukhazikitsidwa: mwina adzatsegula maso anu pazophophonya zazikulu ndikukuuzani momwe mungathanirane nazo komanso zomwe mungachite bwino kuti kuyika ndalama mu pulogalamu yamakampani kusanduka bwinja. 
• Gwirani ziganizo, kukumana ndi gulu lonse la ogwira ntchito ndikukambirana nkhani zonse zomwe zimatsutsana.

Khalidwe losavomerezeka la ogwira ntchito ogulitsa ndi chifukwa chosinthira manejala kapena kampani yachitukuko yomwe. Bizinesi simalo opusitsa anthu. 

Zobweza

Rollback ndi mkhalidwe wowopsa, wosiyana ndi wakale. Wogwira ntchito amakopa wogulitsa wina, amapambana pa CRM yake (pulogalamu ina iliyonse), amadzuka ndi mikangano ndipo ali wokonzeka kutsimikizira aliyense: kuyambira wophunzitsidwa malonda kupita kwa CEO. Ndizovuta kwambiri kumvetsetsa ngati adakondadi CRM kwambiri kapena ngati adalandira ndalama kuti akhazikitse (ndalama kapena zolimbikitsa zina kuchokera kwa wogulitsa). Izi sizilinso chinyengo - ndi msampha, ndipo pokhapokha mutakhala ndi chitetezo, werengani mosamala.

Kubwezera sikuli phindu lachikhalidwe chabe. Uwu ndiye malo olandirira alendo, kupezeka kwa ogwira ntchito oyenera mkati mwa gulu lanu, kulephera kugwiritsa ntchito pulogalamu "yolakwika", ukatswiri wabodza wamkati ("inde, tiyenera kulipira zosintha, komanso timafunikira kuphatikiza ndi ma module a ISS ndi NASA. central control panel"), etc.

Oyendetsa galimoto akudikirira mphotho kuchokera kwa ogulitsa

Momwe mungalambalale msampha?

• Samalani ubale pakati pa gulu lantchito ndi wogulitsa. Munapanga kuti chisankho chokhudza CRM iyi, anali antchito oitanidwa kumisonkhano, masemina okwera mtengo, tsiku lobadwa la kampani, ndi zina zambiri. Nthawi zina zimakhala m'mikhalidwe yabwino komanso yochititsa chidwi kuti zopindulitsa zimaperekedwa.
• Ganizirani ngati wogwira ntchitoyo amalumikizana pafupipafupi ndi ogulitsa.
• Onani ngati chuma cha wogwira ntchitoyo (iPhone, piritsi, wotchi, etc.) zasintha posachedwa.
• Funsani wogwira ntchito za kufananiza kwa dongosolo losankhidwa ndi omwe akupikisana nawo - muphunzira mozama komanso mosadukiza kuti pamapulogalamu 20 otchuka, ndi awa okhawo omwe ali oyenera chidwi, mitengo idzakwera, ndipo zabwino za omwe akupikisana nawo zidzasinthidwa. nakana.
• Kuti muchepetse kubweza, gwiritsani ntchito njira yopangira zisankho zovuta kuti mugwiritse ntchito, kusankha kwa ogulitsa, ndikuwongolera mkati ndikuwunika.
• Monga njira yomaliza, yang'anani maimelo amakampani ndi mafoni amakampani - pakabweza kubwerera, malingaliro amakalata amatayika nthawi zambiri, chifukwa kulumikizana kumalowa munjira zachinsinsi.

Ndikoyenera kukumbukira kuti kubwezeretsa ndi kotheka mulimonse: pali makampani akuluakulu omwe, kwa ma ruble 3-4 miliyoni. Iwo sangakhale odetsedwa, chifukwa cheke chawo chapakati ndi chapamwamba kwambiri ndipo pali ang'onoang'ono omwe ali okonzeka kufota kuti alandire mphotho ndi cheke cha ma ruble 500-600. (kachiwiri, izi zikhoza kukhala zoyambira pa mlingo wa wogwira ntchito-wogwira ntchito; izi ndi zomwe zimachitika kawirikawiri).  

Mu mapulogalamu, monga m'dongosolo lililonse la uinjiniya, palibe chitsimikizo cha 100% cha kulekerera zolakwika, kukhazikika, kapena chitetezo. Ngati akutsimikiziridwa kwa inu, muyenera kuganizira ngati padzakhala mabodza omwewo mu maubwenzi amtsogolo. Lamulo lalikulu mukamagwira ntchito ndi wogulitsa ndikudalira, komanso kuti musalakwitse nokha, tengani nawo ntchitoyi, kufotokozerani, fufuzani mwatsatanetsatane ndikufufuza zenizeni za njira zonse. Osawopa kutchulidwa ngati wotopetsa komanso woganiza bwino - kugwirira ntchito phindu la bizinesi yanu komanso pazokonda zake sikunakhaleko kochititsa manyazi. Ndikhulupirireni, kutchedwa woyamwa ndikoipa kwambiri. Nthawi zambiri, samalani!

RegionSoft CRM - CRM yamphamvu yogwira ntchito yamabizinesi ang'onoang'ono ndi apakatikati (m'mabaibulo angapo)

RegionSoft CRM Media - CRM yamakampani pama TV ndi mawayilesi ndi mabungwe otsatsa

Source: www.habr.com