Momwe mungapangire "fuck" Google ndi Yandex: kukwezedwa kwatsamba lakuda ndi loyera la SEO. Shestakov | Anthu PRO #74

M'magazini ya 74, Sergey Pavlovich amakambirana ndi Oleg Shestakov, yemwe anayambitsa ndi mwini wake wa Rush-analytics.ru ndi Rush-agency.ru.

SERGEY Pavlovich (pambuyo pake - SP): - Anzanga, moni! Nkhani yatsopano ya "People Pro" ili pamlengalenga, ndipo lero tikukamba za SEO, za SEO "yakuda" (zolemba za wolemba: apa amatchedwa CEO) ndi momwe angagwiritsire ntchito Google ndi Yandex, monga akunena, popanda kutenga kuvula mathalauza ako.

Munthu anabwera kwa ife - Oleg Shestakov. Anthu ambiri amamudziwa - iyi ndi Rush Agency, kampani yotchuka kwambiri ya SEO. Mpaka anasokonezeka - anabweretsa njinga yake ndi jekete. Tisewera nkhani imodzi, ndi nkhani yabwino.

Oleg Shestakov (pambuyo pake - OS): - Tipereka mwayi pafunso labwino kwambiri la SEO m'mawu lero.

SP: - Inde. Aliyense amene angafunse funso labwino kwambiri pamitu ya SEO, kukwezedwa kwawebusayiti, kukwezedwa alandila nkhani yabwino kwambiri.

SEO ndi chiyani?

SP: - SEO (pambuyo pake - SEO). Kodi SEO ndi chiyani? Kungoti anthu ambiri aziwonera tsopano. Mwina ena sadziwa...

Os: -Tiyeni tikambirane za CEO. Ndakhala ndikufufuza pafupifupi zaka khumi, mwina 11. Ndiko kuti, kulimbikitsa masamu osaka, kufufuza ma algorithms. Chakale: SEO ndi Kukhathamiritsa Kwa Injini Yosaka, kwenikweni ndikutsatsa tsambalo pakufufuza.

SP: - Kulandila zaulere za organic.

Os: - M'malo mwake, ntchito ya CEO ndikuyendetsa tsambalo pazotsatira zapamwamba zofufuzira malinga ndi zopempha zofunika. Osati kungoyiyendetsa, koma kuti ikhale pamenepo, ndipo anthu akamalemba china chake, mumalandira magalimoto aulere. Ndiko kuti, muyenera kuyendetsa galimotoyo kuti malowa azikhala pamenepo ndikubweretserani magalimoto ndi ndalama.

SP: - Chotsatira chofulumira kwambiri... Lero ndikukupatsani tsamba latsopano, mwachitsanzo, lokhala ndi mafunso othamanga kwambiri - "gulani iPhone." Chifukwa chake ndikukupatsirani tsamba lero. Zidzakutengerani nthawi yayitali bwanji kuti mulowe nawo mu 10 yapamwamba ya Yandex pa pempho la "kugula iPhone"?

Os: - Izi zimakhalanso zomveka komanso zochitika mu SEO, zomwe mumamvetsa: mawu akuti "kugula iPhone" mu Yandex sangakubweretsereni tsamba latsopano.

SP: - Nanga bwanji Google?

Os: - Pali mwayi pa Google. Ndi malo atsopano - pafupifupi zaka ziwiri, ngati mukuchita pogwiritsa ntchito njira "zoyera". Mutha kuyendetsa pakatha milungu ingapo ngati mugwiritsa ntchito "zakuda". Funso ndilakuti adzakhala nthawi yayitali bwanji kumeneko. Apanso, izi zikulankhula ngati mukumvetsetsa momwe kusaka kumagwirira ntchito kapena ayi. Nthawi zambiri, pamafunso ambiri azamalonda monga zamagetsi (mitundu yonse yamasitolo apaintaneti), mumawona "Eldorado", "M. Video", "Beru.ru", "Yandex. Msika". Malo ogulitsa kumeneko ali otanganidwa.

Zopeza ku USA, mbiri ya Sergei Pavlovich ku United Traders

Ndikofunikiranso kumvetsetsa mukakhala mu SEO kuti pali ma niches omwe simungathe kulowamo. Ndiko kuti, palibe chifukwa chopita kumeneko. Muyenera kusanthula zotsatira ndikumvetsetsa kuti mulibe chochita pamenepo. Nditenga zopempha zina ndikutenga magalimoto m'njira ina. Mwachidule, "kugula iPhone" kungaganizidwe pogwiritsa ntchito njira zakuda kapena kutenga nthawi yayitali. Chotsatira chachangu chomwe tidachita chinali tsamba lomwe lidabwera kwa ife kuchokera kwa akatswiri a SEO (tikugwira ntchito zathu zokha ndikupanga SEO kwamakasitomala aku Russia, USA, Latin America) omwe sanachite kalikonse. Chabwino, tidayang'ana gulu la admin: adayiwala kusindikiza zolemba, masamba onse. Tinasindikiza ndikuwonjezera ku ndondomeko - 1 yapamwamba inali tsiku lotsatira. Pali zotsatira zotere.

SP: - Ndiye anali ndi zomwe zidalembedwa, koma sanazitumize?

Os: - Inde, sanazitumize, ndizo zonse. Zabwino: mumalemba mu Yandex. Webmaster" - ndipo tsamba likuwonongeka. Nthawi zambiri, ngati mupanga webusayiti molondola, chitani kukhathamiritsa kwamkati moyenera...

SP: - Mukutanthauza otchedwa technical CEO?

Os: - Inde, SEO yaukadaulo ndi zomwe zili m'mitu yambiri, ngati sizili "zanyama" kwambiri (monga ndalama, monga zamagetsi) - mutha kuyendetsa tsambalo pamwamba pakulozera. Sakhala top 1, akhala mu top ten, abweretsa traffic. Ndikofunikira kwambiri. Apanso, pamitu yosiyana ndikofunikira kumvetsetsa momwe kusaka kumagwirira ntchito pamutu wina. Kuti muchite izi, muyenera kumvetsetsa momwe makina osakira amagwirira ntchito nthawi zonse.

Kodi kusanja ndi chiyani?

Os: - Kusaka pafupipafupi ndichinthu chovuta kwambiri - onse a Yandex ndi Google, ndipo amasiyana ma algorithms awo. Momwe masanjidwe amachitikira: mumapanga tsamba lawebusayiti, loboti imabwera, imayamwa masamba munkhokwe yake, imasanthula ngati ikugwirizana ndi pempho "kugula iPhone." Ngati zili zoyenera, ndiye kuti, zimayankha pempho la "kugula iPhone" (pali makiyi, mtundu wolondola wazinthu, makadi ogulitsa, zithunzi, makanema) - chabwino, ndizofunikira. Kenako kusanja kumayamba: tiyeni tipikisane ndi masamba ena ndikuyerekeza yemwe ali bwino. Masanjidwe ndi njira yosinthira tsamba kukhala pamwamba 10 / pamwamba 1000 - muyenera kumenya aliyense. Iyi ndiye mfundo yabwino kwambiri, yofunika kwambiri mu SEO - muyenera kumvetsetsa momwe imagwirira ntchito.

Mu Yandex, mafomula tsopano akugwira ntchito kotero kuti pali zinthu pafupifupi 800 - tsamba limawunikidwa kutengera mazana asanu ndi atatu. Komanso, 60% ya iwo amawunikidwa ndi luntha lochita kupanga. Kodi mungaganizire kuti pa pempho lililonse lomwe mumalimbikitsa, ndondomeko ya Yandex, mothandizidwa ndi zomwe mumadzibweretsera pamwamba ndikupikisana ndi malo ena, ndizosiyana kwambiri. Anthu omwe angakuuzeni kuti: "Inde, ndikudziwa ma algorithms! - ingowatumizirani. Funso lililonse lili ndi njira yakeyake.

Zomwe zimakulolani kuti mufike pamwamba ndi "zinthu zamakono" zomwe mudatchula (mapangidwe a malo, kotero kuti malowa amadzaza mofulumira, kusinthasintha, mafoni a m'manja, ma url olondola), malemba olondola, omwe muyenera kukwanitsa. kusanthula, muyenera kulemba molondola - mu Kwenikweni, chirichonse chiri pachiyambi. Ngati muchita "njira" molondola, chitani zolembazo molondola, tulutsani tsambalo - lidzakhala ndi mawonekedwe ndi kuchuluka kwa magalimoto. Sititenga "Forex", "imvi" mitu, "zakuda" (tidzalankhula nanu mosiyana, zimagwira ntchito mosiyana) ...

Kotero, ngati mukumvetsa momwe zimagwirira ntchito ... Mwa njira, ndikupangira buku (lolembedwa ndi Yandex) lotchedwa "Introduction to Information Retrieval." Ili ndi buku laling'ono la sayansi. Werengani mitu 8 yoyambirira, kenako mipata yamitundu yosiyanasiyana imayamba - palibe chifukwa chowerengera pamenepo. Buku labwino kumvetsetsa momwe kufufuza kumagwirira ntchito.

Mukamvetsetsa kuti kusaka kumagwira ntchito mwanjira inayake, mumamvetsetsa zomwe mungakhudze - awa ndi malemba, awa ndi machitidwe a ogwiritsa ntchito patsamba, awa ndi maulalo ochokera kumasamba ena ndi machitidwe pazotsatira zakusaka. Chifukwa chake, zonsezi zitha kupotozedwa ngati mukufuna.

SP: - Chofunikira kwambiri kapena kuphatikiza ndi chiyani?

Os: - Ngati mulibe zolemba zoyenera patsamba (mitu yoyenera, ma meta tag ndi zolemba), zina zonse sizigwira ntchito. Tiyenera kuyamba ndikupanga tsamba loyenera. Zinthu zamakhalidwe zikugwira ntchito mozizira kwambiri komanso mwamphamvu tsopano.

SP: - Izi zili choncho kuti wosuta akhalebe patsamba lino kwanthawi yayitali, sichoncho?

Os: - Aliyense amaganiza choncho.

SP: - Ine, monga munthu wamba, ndikuganiza choncho.

Os: - M'malo mwake, pali mitundu iwiri yazinthu zomwe makina osakira amawunika. Izi ndizo zomwe zimatchedwa kuti pamasamba zomwe zimawerengedwa patsamba: apa, munthu wabwera patsamba kuchokera pakufufuza, amadina china chake pamenepo, dinani menyu, mipukutu - zonsezi zalembedwa. Mukudziwa, Yandex ili ndi "Webvisor" - mutha kuwona kujambula kanema wamakhalidwe. Iyi ndi nkhani imodzi - inde, imakhudza, inde, zabwino ...

Tiyenera kulingalira kuchokera kumalingaliro a injini zosaka. Kodi injini yosakira ili ndi mphamvu zonse ndipo ili ndi data yonse? Ndiko kulondola, pa nkhani yanu. Izi zikutanthauza kuti amatenga izi ngati chizindikiro chovuta kwambiri chomwe chimakhala chovuta chinyengo. Zotsatira zakusaka kwamakhalidwe ndizamphamvu kwambiri. Chinthu champhamvu kwambiri ndikudina komaliza. Tangoganizani: wosuta amapita ku mawebusaiti, kudina, akufuna kugula iPhone, amabwera - palibe iPhone yatsopanoyi, yowotcha katatu. Zikukhalira. Amapita ku yotsatira: o, pali imodzi yokhala ndi "zowotcha" zitatu, koma palibe pinki. Kusuntha: o, pinki; 250 GB, yokhala ndi "zowotcha" zitatu, zatsopano, zapamwamba - zabwino!

SP: - Amene ankafuna.

Os: - Malamulo. Zofunika! Imatseka zenera latsambali mumsakatuli, kenako ndikutseka zotsatira zosaka (kapena tsamba lina). Yandex amawona (ndi Google pafupifupi chimodzimodzi) kuti munthu adapeza zomwe akufuna patsamba lino - zomwe zikutanthauza kuti malowa ndi abwino. Makampani onse ochita chinyengo amakhazikika pa izi.

Nthawi zambiri, ndimakonda kuti tisawononge malo osaka ndi chinyengo. Pali ma niches momwe mumangokhalira kukwezedwa kwa "wakuda", "zakuda" ndi zina zotero. Tangoganizani, mukuchita bizinesi yabwino, ndipo ana asukulu awiri akubwera omwe akungogwiritsa ntchito bots ndikugulitsa zinyalala pamutu wanu ...

SP: - Amawononga mbiri yamakampani onse, amalanda makasitomala anu ...

Os: - Ndikukhulupirira kuti palibe chifukwa chowononga kusaka ndi chinyengo, palibe chifukwa choyika mphete zolozera, palibe chifukwa chopinda zonse ...

SP: - Lumikizani mphete?

Kodi mphete zolozera ndi chiyani?

Os: - M'mbuyomu, panali mphete zolumikizirana ndi maulalo mafamu. Mumayika gulu lamitundu yonse ya maulalo akumanzere okhala ndi nangula ndikukweza tsambalo pazotsatira zakusaka.

SP: - Mwachitsanzo, ndikudziwa za mafamu othamangitsidwa. Kodi mphete zolozera ndi chiyani?

Os: - M'malo mwake - phatikizani mafamu, mukatha kulumikizana mozungulira. Pali njira zosiyanasiyana zolumikizirana: "Star", "Cube"... Izi zinagwira ntchito mu 11.

Ngati aliyense ayamba kukakamiza kufufuza, ndiye ... Anthu a ku Yandex ali kutali ndi opusa, amayang'anira kufufuza mu "nthawi yeniyeni", momwe zimagwirira ntchito; pali ma metrics DCG, NDCG, ndiko kuti, mtundu wakusaka - kuchuluka kolingana ndi momwe injini yosakira imaganizira kuti zotsatira zake ziyenera kupangidwa, momwe zimapangidwira. Amafananiza, awona kuti wina akuwononga zinthu, ayambe kulimbitsa zomangira: amangoyatsa antispam.

Kusaka kungathe kumangitsa zomangira kuti musachite kalikonse. Angathe, ngati akufuna, angathedi, choncho musamapanikizike kwambiri ndikukhala opanda nzeru, chifukwa mudzawononga makampani onse. Sipadzakhala CEO "woyera" - simungathe kuwonetsa, titi, tsamba la abambo anu, lomwe limaphunzitsa Chingerezi kudzera pa Skype, chifukwa padzakhala zitseko ndi zomwe zabedwa.

Apanso: awa ndi malemba, awa ndi maulalo, awa ndi mawonekedwe a malo, awa ndi makhalidwe; Chabwino, ndi mitundu yonse ya zoikamo chigawo ndi zina zotero. Ngati tiyika pambali zonse zomwe akunena za SEO (chifukwa pali nthano zambiri mu SEO, ana ambiri asukulu amalemba omwe samamvetsetsa chilichonse), ndiye kuti zomwe mungachite zomwe mungachite ndizosavuta ngati kudziwa chochita.

Kusiyana pakati pa Yandex ndi Google. Kusaka kwachilengedwe

SP: - Chabwino. Mwanena za bukhu momwe tingadziwire zonsezi. Tsopano mwalankhula zinthu zofunika (tili ndi zisanu), tikudziwa bwino momwe zimagwirira ntchito. Mwina ndiye tiyeni tikambirane za kusiyana kwa Yandex kusaka ndi Google kusaka? Pamsika wa CIS kwa oyamba kumene.

Funso chabe. Ndinauzidwa kuti tsopano pali nkhani yamalonda - mwachitsanzo, ndikugulitsa juicer ya Bosch, chitsanzo chotere ndi zina - ndikuti sindisindikizidwa mu "organic" tsopano, chifukwa "Google" - "Yandex" basi. amandichedwetsa kuti ndiwabweretsere ndalama zotsatsa zolipira. Ndipo muzotsatira zofufuzira za pempho langa "Bosch juicer zotere" (Ndangoyang'ana, anyamata a ku Belarus anandiuza) padzakhala ophatikiza, malo owonetserako, njira ya YouTube ndi ndemanga ya chinthu ichi, koma sitolo yanga sidzakhalapo. kumeneko kungoti ndikuwauza ananyamula ndalama zolipira zotsatsa. Izi ndi Zow?

Os: - Izi ndizokokomeza, koma tiyeni tiyambe ndi mfundo yakuti Google ndi Yandex ndi mabungwe amalonda kwathunthu. Iyi ndi bizinesi. Ndipo amafuna kufinya zambiri kuchokera kuzinthu zawo. Inde, makampaniwa, osanama ... Poyamba, mudawona malonda awiri a mankhwala (nthawi zonse anali atatu), ndiyeno mukhoza kuchita "organic", kutenga kwaulere. Panali malo ogona 4 apadera, 5 pamwamba, kufufuza kunasunthira pansi. Mutha kudutsa ndi zopempha zamalonda.
Komanso dziwani kuti mpikisano wawonjezeka. Kodi mukukumbukira, zaka 5 zapitazo mu niche ina munali malo 8 okha omwe amapereka mayankhowo, ndipo tsopano pali 80 a iwo! Ndipo aliyense amakankhira ma CEO kapena ganyu mabungwe wamba a SEO.

SP: - Muli bwanji? Mumaona ngati zabwinobwino?

Os: - Chabwino, nthawi zambiri timakhala ndi mtundu wa boutique. Tsopano pali mitundu iwiri ya mabungwe pamsika: lamba wonyamula (mnyamata amakhala kwinakwake, amayang'anira ntchito 2, dinani mabatani, amayika maulalo), ndipo pali ena omwe mumatenga ma projekiti 20-3 pamunthu aliyense ndikupanga njira ndikumvetsetsa bwino izi, monga kufunafuna ntchito. Tiyeni tibwerere ku izi. Ndipo ndithudi, Yandex ikukankhira mmbuyo pa "organic", kufufuza kwachilengedwe, pali chinthu choterocho. Koma mfundo yakuti simungathe kupeza magalimoto kuchokera kumeneko - ayi, izo sizikugwira ntchito, mwinamwake kampani yanga ikanatseka.

Tiyeni tikambirane za Yandex ndi Google. Ndizoseketsa kuti, ngati tilankhula za Google - ndi kampani yaku Western, ali ndi masanjidwe omwe ali ku America, England kapena Latin America - ndizosiyana ndi Russia. Chodabwitsa ndichakuti Google imagwiritsa ntchito ma aligorivimu ake onse a antispam ku India ndi Russia.

SP: - Chifukwa ndiye wochenjera kwambiri ***, titero.

Os: - Inde. Chifukwa kukakamizidwa konse kwa sipamu (mutha kuwerenga ku Burzhunet) kumachokera ku India, komwe amawombera ma satellites, ndipo amachokera ku Russia. Pamene ndinali kufufuza zimenezi ndi kupanga chofalitsa, ndinafunsa anthu kuti: “N’chifukwa chiyani mukutumizirana ma spam?” Iwo amati: “Inde, chifukwa simungathe kupanga ndalama pa intaneti. Tikufuna kubweretsa masamba pamwamba, kupanga mapulogalamu ogwirizana, kupanga zotsogola, chifukwa tikufuna kugwira ntchito pa intaneti osati kudalira fakitale. Sindikufuna kugwira ntchito kufakitale." Koma ngati? Kulipira kudzera m'mphuno kwa nkhani? Ayi. Anthu amaphunzira SEO, yesetsani kupeza ndalama posaka, kotero iwo amawombera, spam, spam.

SP: - Ndi ndalama zochepa komanso nthawi.

Os: - Ndithudi! Amawona kuti pali anthu pano omwe ali okonzeka kugula - mwachibadwa, ali okonzeka kupanga mawebusaiti kumene angagulitse chinachake. Ndipo Google imatulutsa ma algorithms onse a spam pano.

Kodi pali kusiyana kotani? Yandex ili ndi mtundu wapadera kwambiri. Ndikunenanso kuti ndiyotsogola kwambiri paukadaulo kuposa Google. Yandex imagwiritsa ntchito makina ophunzirira makina a Matrixnet - mutha kuwerenga pagulu, si mtundu wina waukadaulo wotsekedwa; Mutha kuwerenga momwe Matrixnet imagwirira ntchito.

SP: "Adalengeza, adalankhula ndikuwonetsa anthu awo m'mavidiyo.

Os: - Inde Inde. "Matrixnet" ndi njira yophunzirira makina pa pempho lililonse lomwe limasonkhanitsa zinthu zina (mwina theka) ndikuwonjezera polynomial yokhazikika, ndiko kuti, seti ya A + B, B + C. Google ikadali ndi njira...

SP: - Kuphatikiza apo, wowunika ndi munthu.

Os: - Inde, oyesa amathandiza kuphunzitsa: "Matrixnet" ndi kuphunzira pamakina ndi mphunzitsi. Kuti Matrixnet alembe malo awa a 5, oyesa adzayamba kuphunzitsa: iyi ndi yabwino, iyi ndi yoipa, iyi ndi yoipa kwambiri, iyi ndi sipamu, iyi ndi spam, iyi ndi malo ozizira kwambiri. "Matrixnet" imamvetsetsa kuti malo oterowo ali ndi zizindikiro zotere, ndiyeno adaphunzira kuchokera ku maphunzirowa ndikupita ku malo omwe ali pamwamba (chifukwa owunika adawaphunzitsa); ndipo ali kale kusanja.

Mu Google, ndondomekoyi idakali ya polynomial, seti: tiyeni tinene chinthu chakuti-ndi-chakuti chochulukitsidwa ndi coefficient yakuti-ndi-chakuti, kuphatikiza chinthu chochulukitsidwa ndi kuti-ndi-chakuti... ngati mutenga malo omwe ali pamalo oyamba, pachiwiri ndi chachitatu - pamlingo, woyamba ali ndi chiwerengero (nambala - tiyeni tinene, 3045), chachiwiri - 3040, chachitatu - 3000. chiwerengero cha masanjidwe ndi chimodzimodzi - chifukwa, ichi chidzakhala chiwerengero, mlingo wa malo, koma wachisanu malo mlingo 2143 (kuyezedwa mamiliyoni, ine ndikuganiza). Mu Google, njirayi imasankhidwabe motere: A+B, B+C. Iwo anali amalingaliro (ndinawerenga zovomerezeka zawo) motsutsana ndi kuphunzira makina: kotero kuti kufufuza kusakhale kosalamulirika ... Yandex ndi yochenjera pophunzira makina, ndizovuta kwambiri kunyenga.

Kodi kuyendetsa Yandex ndi chiyani? Pali mitundu iwiri yamawebusayiti omwe mungapange ndalama ngati simuli bungwe. Tsamba lililonse likabwera ku bungwe lanu, mumasuntha chifukwa pali ntchito zomwe mumalipidwa. Tsamba loyamba lazamalonda ndi tsamba lautumiki: mukufuna kugulitsa midadada ya thovu, zitsulo zokulungidwa ndi iPhone yokhala ndi zoyatsira zitatu ...

SP: - Dokotala aggregator - Dokdok.ru, mwachitsanzo.

Os: – Mwa njira, mnzanga ntchito ndi Dokdok. Ndikudziwa momwe zimakhalira, tinapanga ophatikiza oterowo. Aggregator ndi nkhani yosiyana, mtundu wachitatu wa malo. Ngati mukufuna kuyambitsa chophatikiza, mutha kutiuzanso.

SP: - Pali zoyambira zomwe zimakhala zodula kwambiri, zamadola mamiliyoni ambiri, mu madola - "Low Pi Apa," mwachitsanzo, "Sir Vispo," pomwe maloya amakulangizani, mwachitsanzo; ndiyeno mungakonde - mutha kuwalemba ntchito, adzayimira zofuna zanu, ndipo adzakulangizani kwaulere.

Os: - Ku Russia kuli "Yustiva", ntchito yomweyi. Ndinkangochita SEO. Anyamata abwino. Zogulitsa zabwino, anyamata abwino, mwa njira, amazipanga (Lydia), pulogalamu yothandizana nayo ndi yabwino. Choncho, ndinawachitira ntchito imeneyi.

Ndiye pali phindu lanji? Ngati muli ndi webusaiti yamalonda, dera la Yandex ndilofunika kwambiri. Mumapita ku "Webmaster", ndandanda, kulembetsa, kuyika nambala yafoni yeniyeni - adzakuyimbirani ndikuyang'ana. Mukalephera, sipadzakhala kusanja. Khazikitsani nambala yafoni yeniyeni, maola ogwira ntchito enieni - yankhani munthu amene akuyimba.

SP: - Inde, adandiyitanadi. Ine ndikufuna ndikuuzeni inu, iwo anayimba kamodzi. Amayimba kuchokera ku 2GIS, amayimba pafupifupi kamodzi pachaka, amafufuza kuti aone ngati zonse zili bwino; adayimba kuchokera ku Yandex kamodzi.

Os: - Mutha kuwononga 2GIS, koma ngati Yandex akuti - palibe kampani yotere, mwalakwitsa - akhoza kukuchotsani ku bukhuli, mudzataya malo anu. Mwachidule, mumapanga chikwatu, sankhani dera lanu - chinthu choyamba chomwe muyenera kuchita. Chinthu ichi ndicholunjika pa kusanja.

SP: - Mwachitsanzo, mu SecretDiscounter cashback yanga (osati malonda), dera ndi CIS lonse. Chigawo changa chimapatsidwa "Palibe dera" (ndinachiyika dala).

Os: - Kulondola. Ophatikiza alibe chigawo. Uwu ndi mtundu wazinthu zophatikiza. Yandex amamvetsetsa kuti ndi aggregator. Yandex imayika mawebusayiti: malaibulale a pa intaneti, e-commerce, mabuku ankhani, mautumiki ... Yandex ili ndi gulu mkati - idazindikira kuti ndinu aggregator ndipo mudzakhazikitsa dera lokha.

SP: - Ndikadakhala ndi chotsuka chowuma kapena unyolo wa zowuma ku Moscow, ndikadayika "Russia. Moscow"?

Os: - "Russia" sayenera kuvala. "Russia" ndi dera la phantom, silipereka ubwino uliwonse pa kusanja, limangowononga chirichonse.

Bwanji kusonkhanitsa makiyi?

SP: - Koma mzindawu ukuwoneka ngati zosatheka?

Os: - Ayi, ayi, mungathe: ingoikani "Moscow", "St. Petersburg", ndikuyika chizindikiro. Lembani zonse mu bukhu ngati mukufuna kukhala pamwamba pa Yandex. Mumatsitsa zigawo, kenako sankhani makiyi (ndi chilichonse - kudzera mu Wordstat, malangizo). Tili ndi chinthu chotchedwa Russian Analytics - mutha kubwera, tili ndi mayeso (mutha kutolera makiyi 10 kwaulere).

SP: - Ndipo adandipatsa, mwa njira, pali akaunti yolipira pamenepo. Koma nthawi zambiri ndimagwiritsa ntchito.

Os: - Koma pachabe! Ntchito zambiri zamanja zomwe zimagwira ntchito yoyeretsa.

SP: - Koma sindingathe. Ndilibe nthawi. Tsopano ndasokonezeka pakati pa YouTube ndi kubweza ndalama. Tsopano ndipita mochulukira ku bizinesi, inde.

Os: - Chabwino, tikutulutsirani china chake mwachangu - palibe vuto.

SP: - Sipadzakhala kutsatsa kwa bukhu langa muvidiyoyi, ngakhale ikugulitsa bwino patsamba langa.

Os: - Sonkhanitsani kiyi, muwapangire iwo, pangani masamba. Lembani mawu abwino, omveka bwino.

SP: - Onse akatswiri a SEO ndi anyamata ambiri akuwonera. Chifukwa chiyani tikutolera makiyi?

Os: – Mfundo yake ndi chiyani? Anthu akuyang'ana chinachake pofufuza. Munthu ali ndi cholinga - kupeza chinachake, kugula chinachake. Amanena izi m'mawu osiyanasiyana, choncho tsambalo liyenera kuganizira mawu onsewa omwe angakhale akufufuza. "Gulani iPhone", "mtengo wa iPhone", "iPhone" (mu Chirasha, mu Chingerezi) - ndipo izi ndi mtundu wa anthu onse, muyenera kukhala pamwamba pazopempha zonsezi. Choncho, mumapita ku utumiki wa Yandex.Wordstat (tidzawonetsa pambuyo pake pazenera kuti aliyense adziwe), lowetsani kiyi - imakuwonetsani zonse zomwe zimafufuzidwa ndi makiyi awa.

Chinanso chozizira kwambiri ndikuti mukayamba kulemba china chake mu Yandex kapena Google, malingaliro awa amawonekera. Gwero lozizira kwambiri la mawu osakira, chifukwa omwe akutsogola kwambiri alipo.

SP: - Mwa njira, YouTube ilinso ndi izi.

Os: - Pali ena awo kumeneko. Mwa njira, ku Russian Analytics tidapanga YouTube - mutha kuzifotokoza.
SP: - mu Russian Analytics?

Os: - Inde, mumangosankha "YouTube" ndipo imakupatsirani malangizo onse.

SP: - Sindimadziwa.

Os: - Osachepera ku Latin America.

SP: - Ndikuchita chiyani pa ntchito yanu? Ndalemba mndandanda wamakiyi patsamba langa - chabwino, ndidawalemba pamanja - ndikungotsitsa makiyi awa kudzera mwa inu. Kodi ndingafotokoze malingaliro kuchokera, kunena, gawo langa?

Os: - Ndikukuuzani tsopano. Pali mapulogalamu ambiri, ndikuwuzani za "Astro" - ndizosavuta kwa oyamba kumene, tidapangira anthu onse, eni mabizinesi, komanso akatswiri olimba a IT.

SP: - Pano ndine mwini bizinesi. Ndine waulesi kwambiri kuti ndisavutike, sindine techie yemwe ndidzakhala ndikukonzekera zoikamo zikwizikwi.

Os: - Mutha kupita ku malangizo. Pali zambiri zoziziritsa kukhosi kunja uko zomwe anthu akufuna pakali pano. Chosangalatsa ndichakuti Yandex ili ndi algorithm yabwino kwambiri (palibe zabodza, palibe zokhotakhota, anthu adalowadi izi): mumasonkhanitsa malangizowa kuchokera ku Wordstat (makiyi onse), kenako muwapange ("blue iPhone", "iPhone yofiira". "), kapena titha kuchita mophweka ...

SP: - Kodi muli ndi chinthu choterocho - clusterizer?

Os: - Mutha kungodina batani ndipo tidzangopanga zokha zamasamba. Ndikufuna kuuza anthu kuti azigwiritsa ntchito okha. Sikoyenera kugula zonsezi kwa ife - ndizozizira komanso zosavuta kwa ife, koma wina akufuna kuchita kwaulere, ndi manja awo.

SP: - Ndinkachita ndi manja anga ...

Os: - Ndizovuta komanso zimatenga nthawi yambiri. Kotero, mumawagawanitsa, pangani tsamba la gulu lirilonse la mawu - lembani "maudindo", h1 ... Mwinamwake pambuyo pake ndikupatsani chiyanjano ku maziko a chidziwitso, kumene ndinalemba zolemba zambiri za momwe mungafayire zonse pansi. Mukupanga tsamba labwinobwino. Mutha kuchita mu WordPress, pa Tilda, pa chilichonse.

SP: - Inde, pa ModX, pa Joomla ...

Os: - Simukufuna Joomla - adzakuberani, adzakuberani, adzayika zolaula kumeneko - 100%. Pa Joomla, chilichonse sichinatsekedwe - zofooka zonsezi, "zochita" ...

SP: - Pa WordPress, ngati simusintha mapulagini, nawonso amawaswa nthawi zonse.

Os: - Ndizowona. Ili ndi vuto laumunthu chabe, ndipo Joomla angosweka. Chifukwa chake, mumapanga tsamba lawebusayiti, lembani zoziziritsa kukhosi zomwe zimayankha mafunso a wogwiritsa ntchito.

SP: - Zomwe zili - tsopano tikulankhula makamaka za nkhaniyi, zalemba.

Kodi mungakope bwanji magalimoto tsopano?

Os: - Ndi chiyani mu Yandex? Chigawo ndi zolemba zabwino, zolembedwa bwino, zolembedwa bwino. Apanso, mumafunsa kuti: "Ndilembe chiyani?" Tsegulani 10 yanu yapamwamba (pamutu wanu), yang'anani omwe akupikisana nawo, onani kuchuluka kwa malemba, mawu ofunika omwe amagwiritsa ntchito, mitu. Ndikupatsani ulalo - zolemba ziwiri, kuti musawononge nthawi yambiri paukadaulo. Tili ndi zolemba zowerengera (timachita ku kampani ya New Technologies): mumangoyika kiyi yanu, sankhani malo, ndipo maloboti athu amawulukira pamenepo - amakoka zonse ndikukupatsani ntchito yokonzekera zolemba.

SP: - Kodi mukutanthauza kuti sindiyenera kuyika pamanja mawu a wolemba omwe amalemba malembawo?

Os: - Muyenera kupita kukawona kuchuluka kwa malemba omwe omwe mukuchita nawo, muwawerengere molondola, ganizirani mitundu yonse ya mawu. Timadumphira mumasamba awa ngati maloboti, timadziwa momwe tingatulutsire zone, maulalo, zidutswa za zolemba, titengere zonsezi ngati magawo osiyana ndikukupatsirani fayilo yokonzekera, yomwe mumapereka kwa wolemba.

SP: - Ndinawona zinyalala zotere ku Gogetlinks: akamapereka lipoti lawo, zikuwonetsa kuchuluka kwa zolemba zomwe muli nazo patsamba lino, kuchuluka kwa omwe akupikisana nawo, kaya muli ndi overspam. Zilinso chimodzimodzi kwa inu?

Os: - Inde, ndipo tidadula mwadala m'njira yoti tipereke mafotokozedwe aukadaulo omwe sangawonongeke pang'ono, kuti musagwere sipamu. Pali zosefera "Baden-Baden", zosefera zolemba mu "Yandex" - zilango, mutha kulangidwa. Tiyeni tikambirane za "chernukha", momwe anthu amachitira komanso momwe amalangidwira pambuyo pake.

Mumatumiza zolembazo, kupanga zomwe zili bwino ndipo, makamaka, dikirani mwezi umodzi - mwamtendere, momwe mungachitire kwa munthu wamba.

SP: - Kodi tikulankhula za Yandex tsopano?

Os: - Pa Yandex, inde.

SP: - Mu CIS, ndithudi.

Os: - Pali kuthyolako kumodzi kosavuta kwa Google. Ngati tsopano tikukamba za malonda a sitolo ya pa intaneti: pamasamba ambiri palibe malemba omwe amafunikira nkomwe, palibe chifukwa chopangira - khadi la malonda, gulu. Kugula pa intaneti ndi nkhani yosiyana kwathunthu! Sindingalimbikitse kuchita.

SP: - Kodi mafotokozedwe ena pazithunzi?

Os: - Inde, ndizo zonse ... Ndiye ndikupatsani nkhani ya "paketi" - mtundu womwe mungapereke kwa olembetsa kuti awerenge. Pali anthu kwa anthu. Ndili ndi mnzanga wa SEO yemwe anganene zinthu zovuta za zinthu zosavuta - bwino kwambiri.

SP: - Koma kuphweka kumafuna luso lalikulu. Ndizovuta kwambiri kuchita.

Os: - Ndinayes. Ndinawerenga malipoti ambiri pamisonkhano, mukamalankhula za mtundu wina wa "Kuwonongeka kwa chikalata chotentha," anthu amaganiza kuti: "Ichi ndi chiyani? Ndinapita". Mukalemba m'mabuku "ikani makiyi apa", "lembani motere" - izi zidzakhala 70% ya zomwe katswiri wa SEO adzachita. Koma zidzagwira ntchito, choncho pangani zomwe zili bwino.
Ma SEO onse ndi okwiya ... "Pangani mawebusayiti a anthu," Yandex imanena pamisonkhano yonse, "Fuck off, osatumiza spam, osayika maulalo, musagwiritse ntchito bots kutipusitsa - tikupezani komanso kukulanga.” Zimagwira ntchito. Tinkafuna kuti tilankhule nanu zomwe muyenera kuchita "mbali yayitali": kodi ndizoyenera spamming tsopano, kuwonjezera PF (motani - ndikuwuzaninso tsopano)? Ndikukhulupirira kuti ndikofunikira kuyikapo ndalama pazogulitsa, muzinthu zabwino, kuti tsambalo liyankhe zopempha za ogwiritsa ntchito, kuti munthu athe kuthana ndi vuto lawo pamenepo. Ndipo pa gulu lirilonse la zopempha, pangani masamba ambiri, ndipo zidzakubweretserani magalimoto. Masamba ochulukirapo, m'pamenenso magalimoto ambiri.

SP: - Kumeneko, mukudziwa, pali izi: sitingakhale ndi makiyi oposa amodzi apamwamba ... ndikufotokozera: fungulo lapamwamba, mwachitsanzo, - mumalemba "kugula iPhone" ndipo imakhala kuti 100 zikwi mwezi mu Yandex akufunafuna "kugula iPhone"; koma ngati mulowetsa pempho "kugula iPhone 256 yakuda mumzinda wa Zelenograd kapena Moscow," mwachitsanzo, mudzalandira zopempha 6 pamwezi, ndipo izi ndi pempho lochepa. Koma apa lamulo likugwiritsidwa ntchito polemba kuti muyenera, tinene, kuyika dalaivala mmodzi wothamanga kwambiri, madalaivala awiri apakatikati, madalaivala awiri otsika-frequency mu chidutswa chotere ...

Ndikoyenera kunyenga maloboti, otsika pafupipafupi, mafunso othamanga kwambiri?

Os: - Ndikuuzani momwe zimagwirira ntchito. Tikukamba za Yandex, chifukwa ngati mutapambana mu Yandex, ndiye mu Google mudzangofunika kukanikiza maulalo. M'malo mwake, mu Yandex, zotsatira zosaka zimakonzedwa m'njira yoti Yandex imvetsetse zomwe mawu anu ofunika. Ndipo, mwachitsanzo, ndizosatheka kulimbikitsa "wopanga khofi" ndi "chopukusira khofi" patsamba lomwelo, chifukwa makina osakira amamvetsetsa kuti izi ndi zinthu zosiyanasiyana - mwachitsanzo, wopanga khofi ndi chowotcha. Ndiko kuti, simungathe kuchita: "toaster", "opanga khofi" ndi "osakaniza" - simungathe kulimbikitsa mawu onse atatuwa pa tsamba limodzi, chifukwa masamba okhudza toaster, osakaniza ndi opanga khofi amapereka yankho labwino kwambiri, Yandex idzakhala yabwinoko. . Choncho, ngati mawu ofanana amatanthauza chinthu chomwecho, akhoza kukwezedwa pa tsamba limodzi. Ngati ndizosiyana, zilimbikitseni kuti zikhale zosiyana, musavutike ndikusaka.

SP: - Kuti musasokoneze loboti mophweka.

Os: - Inde, musayese kulimbana ndikusaka - simungapambane, ali anzeru. Poyamba, zinali zotheka kukankhira ndi malemba, maulalo ndi kunyenga kufufuza. Zakhala zovuta kale tsopano. Chifukwa chake, chitani izi: lembani zomwe zili bwino, muzamalonda, yang'anani momwe malo ogulitsira pa intaneti ndi malo ena othandizira amapangidwira - yang'anani zomwe zili patsambalo.
Ndinali ndi mlandu - tinali kulimbikitsa konkire. Konkire, simenti, etc.

SP: - Ndikuganiza kuti ndi mpikisano wothamanga. Komabe, zomangamanga ...

Os: - Wopikisana. Komanso, tinadula satellite (aliyense amene akufuna atha kugwetsa kupit-beton.ru, idapezeka, kubwezeretsanso ndipo mudzakhala pamwamba pa konkire; tidazisiya, panalibe makasitomala), ndipo zinali mu pamwamba 30. Sitinachite nazo. Timati: "Tiyeni titanganidwa, tichitepo kanthu." Ndipo tinayang'ana zomwe aliyense anali nazo pamutuwu - matebulo (m-300, mtengo, tonnage, etc.) pa tsamba, koma tinalibe zokwanira.

SP: - Amanena kuti injini zosaka zimakonda matebulo.

Os: - Amachikonda. Chifukwa chake, mutatha kulemba zolembazo (kapena zabwinoko kale), pendani zamtundu wanji zomwe zilipo: ena ali ndi zithunzi, ena ali ndi matebulo, ena ali ndi fomu yofunsira...

SP: - Mwinanso mwa 10 apamwamba, kapena kuposa apo, kuchokera pa 3 apamwamba.

Os: - Ndi bwino kuyang'ana aliyense pamwamba pa 10, chifukwa zimachitika kuti M.Video ndiyofunika osati chifukwa ndi yozizira, koma chifukwa ndi chizindikiro chabe. Pakhoza kukhala pansi pa kukhathamiritsa. Mtundu chabe.

Onani zomwe zili patsamba la omwe akupikisana nawo ndikuwonjezera. Choncho tinatenga ndikuwonjezera tebulo. Mu Yandex, ngati musintha china chake, mutha kudina index nthawi yomweyo ndikuwonjezera kuti mufufuze.

SP: -Kubwezanso tsamba.

Os: - Tsiku lotsatira tinali pamwamba 7 kuchokera pamwamba 30. Gome panalibe. Kampani (makasitomala) ikabwera kwa ife, m'mwezi woyamba timachita zomwe zimatchedwa kuti audition.

SP: - Kodi mumazichita kwaulere, kapena mumalipira?

Os: - Ichi ndi gawo la ntchito ya mwezi woyamba. Analipira, ndithudi.

SP: - Ndiye mukulowa naye mgwirizano?

Os: - Inde, mgwirizano, ndipo mu mgwirizano pali nthawi zonse kafukufuku m'mwezi woyamba. Ngakhale aliyense amaseka pa SEO - palibe chifukwa chowunikira, palibe chifukwa choyang'ana buku laukadaulo, tipatseni SEO. Kodi SEO iyenera kuchita chiyani, ngati tsamba lonselo likulozeranso, palibe zokwanira pamasamba. Choncho, kuti mufotokoze mwachidule: chigawo, malemba, zolondola zolondola ndikuyesera kupeza maulalo ... Sindikudziwa - aloleni anzanu aziyike poyamba, onjezerani ku zolemba, zolemba. Zingawoneke ngati zazing'ono, koma zimagwira ntchito.

SP: - Mukunena tsopano - yonjezerani ku zolemba ... "Yandex.Directory" imatchedwa. Amanenanso kuti ndizofunikira kwambiri kuti Google iwonjezere ... "Google Business", khadi la kampani.

Kodi Google Imakondabe Maulalo?

Os: - Mwapanga tsamba lawebusayiti, ndikuwonjezera zolemba - tsopano muyenera kudzikweza nokha mu Google. Kodi Google ndi yosiyana bwanji? Google ndi yosiyana chifukwa imakonda maulalo.

SP: - Pa?

Os: - Pa. Izi zimalamulira ma algorithm. Mutha kuyang'ana masamba anu, omwe ali ndi magalimoto ambiri kuchokera ku Yandex. Muli ndi tsamba lawebusayiti, mwachitsanzo, pulogalamu yothandizirana nayo.

SP: - Tsopano ndiwona kuchuluka kwa zomwe tili nazo kuchokera ku Yandex. Ndimatsegula "Cashback" yanga, tsopano tiyeni tiwone kwa mwezi umodzi, tinene. Onani: Ndili ndi zambiri kuchokera ku Google, koma kuchokera ku Yandex ndili ndi zochepa katatu. Chabwino, ngati ndi Yandex yam'manja ... Mwachidule, ndimapezabe magalimoto owirikiza kawiri kuchokera ku Google.

Os: - Ndikuuzani chifukwa chake tsopano. Komanso.

Google imakondabe maulalo. Muli ndi zomwe zili bwino - muyenera kuwonjezera maulalo ena pamenepo. Ndachita posachedwa - kodi mukudziwa kampani ya Aviasales? Iwo ali ndi ogwirizana.

SP: - Inde, aliyense amawadziwa chifukwa cha malonda awo, omwe kale anali. Koma woyambitsayo anamwalira. Ndizachisoni. Akuti anali munthu wabwino.

Os: - Nditafika kumasewera ake (ankakonda kuchita zolaula). Ndinali pa "nsanja" poyankhula pamene amalankhula za "wamkulu". Anali munthu wabwino kwambiri.
Ali ndi pulogalamu yothandizirana yotchedwa Travelpayouts, yomwe mungagwiritse ntchito mahotela ndi zinthu zina.

SP: - Koma iwo sali mu Travelpayouts, komanso ku Admitad ndi mapulogalamu ena.

Os: - Koma ali ndi pulogalamu yawo yothandizana nawo, pomwe amaphatikiza zopereka zina. Ndidawaimbira Loweruka.

SP: - Kodi mukunena kuti Travelpayouts ndi gawo la Aviasales.

Os: - Chabwino, ndithudi! Ndizovomerezeka. Kwa nthawi yayitali. Sazibisa: poyambirira adapanga pulogalamu yothandizirana ndi Aviasalo, kenako adalumikizana ndi zotsatsa - kusungitsa ndi zina zotero.

SP: - Mwa njira, pali mautumiki ochepa kumeneko. Anangosonkhanitsa ntchito zokopa alendo pamalo amodzi.

Os: - Mukudziwa, adalumikizana kwambiri, kwambiri. Akukula bwino kwambiri. Ndidawachitira Loweruka... Momwe mungalimbikitsire malo oyendayenda? Mukuyang'ana apa - mwinamwake mumabwera kudzalimbikitsa masamba ena - ndemanga za chinachake, "kuyenda" ... ndipereka ulalo wowonetsera (ndidzayiyika ku Google Drive).

SP: - Kodi mukudziwa tsamba la vandrouki.ru, vandrouki.by? Vandrouki m'chinenero cha Chibelarusi amatanthauza kuyenda. Tsambali ndi labwino. Ine ndi Katya timayenda maulendo angapo kaamba ka makolo athu ndi ife eni.

Os: - Inde, mutuwo ndi wabwino - ndiwutenganso.

SP: - Mutuwu ndi wabwino kwambiri. Zikuwoneka kuti alemba kuti ulendo wodabwitsa wopita ku Turkey wawonekera, mwachitsanzo, pamtengo wapamwamba - nthawi 10 zotsika mtengo kuposa momwe zimakhalira.

Os: - Zili pafoni yanga ngati chiwonetsero choyambirira pa Facebook - ndimazitsitsa m'mawa uliwonse. Inde, zinthu zabwino.

Chifukwa chake, ndidachitanso za Travelpayouts. Tidzapereka chiwonetserochi kwa omvera, zivute zitani. Ndipo zomwe ndikukuuzani tsopano ndi "sitepe ndi sitepe", "sitepe ndi sitepe", buku lathunthu la momwe mungachitire zonse.

SP: - Ndiko kuti, momwe mungalimbikitsire tsamba lazokopa alendo?

Os: – Tourist. Koma mutha kutenga ndikusuntha tsamba lomwelo lomwe limayang'ana ma screwdrivers, kuyika ku Admitad, Yandex.Market - kulikonse komwe mungafune. Ndiko kuti, pali njira yomwe ndikunena pano. Ikukuuzaninso momwe mungagonjetsere Google, kuti mukhale pansi, mutenge mutu wanu, sonkhanitsani makiyi, mungosintha zomwe zili ndikuchita SEO pamutu wanu, SEO basi. Tsopano tikulankhula za mitu ya "nyama".

Pa Google mumafunika maulalo. Kumene mungawapeze ndi nkhani ina. Pali china chake chotchedwa crowdmarketing, mukatenga gulu la anthu - amakupatsirani maulalo pabwalo, mu LiveJournal. Zimagwira ntchito, koma nthawi zambiri zimakhala 50 / 50: mwina malowa amayamba ("Google" traffic ndi 0, ndiyeno imayamba kutuluka pang'ono, zomwe zikutanthauza kuti maulalo adagwira ntchito); mukhoza kuchita crowdmarketing. Ndibwino kusinthana maulalo. Musazengereze kulembera munthu wina, musakhale aulesi: "Ikani chiyanjano kwa ife, tili ndi nkhani yabwino, mwachitsanzo, tidzakulemberani"!

Maulalo ochokera kuzinthu zamphamvu - kwenikweni, ulalo umodzi wopita-kumapeto (wochokera ku gwero lamphamvu) kapena maulalo 5-10 opanda nangula, dzina lachizindikiro, ndikwanira. Nangula ndi pamene pali "kugula mawindo apulasitiki", osati nangula, mwachitsanzo, "pano", kapena "site", kapena, mwachitsanzo, "www.site.ru".

M'malo mwake, "pano" ndi "pano" sizolumikizana zopanda nangula. Pamene akatswiri a SEO adayesa kubera, "pano" ndi "pano" pali anangula awiri, Yandex "adawadula" - mwachidule, palibe chifukwa chochitira zimenezo.

SP: - tsamba la tut.by ku Belarus.

Os: - Inde ndikudziwa. Chifukwa chake, Google ikufunika maulalo. Ndizotheka kugula pazosinthana zamalumikizidwe.

Adagula maulalo amtengo wa $ 100.000

SP: - M'mbuyomu, sape.ru, tsopano "yapenga" - imapanga maulalo a zinyalala. Poyamba ndinagulira Cashback ndi ntchito zina. "Gogetlinks", mwachitsanzo, ndi ozizira kumeneko. Koma pali maulalo okwera mtengo: Ndinalipira ma ruble 2 pa ulalo pamenepo, ndalipira zambiri - tinene kuti, ndalipira kuchokera ku ma ruble 900 ndi kupitilira apo.

Os: - Ndinkadziwa kampani yomwe idagula maulalo a 6 miliyoni 800 rubles. Zopitilira muyeso. Iwo anagwera pansi pa fyuluta. Oyang'anira pawebusaiti anati: "Sitiwombera, tili m'mavuto." Ndipo adaperekanso mamiliyoni awiri ena kuti mawebusayiti achotsedwe.

Choncho, pamene mukuyesera kugula ulalo kwinakwake, kumbukirani ... Iwo amakuuzani kuti: "Mukugula ulalo wabwino." Dzifunseni nokha funso: “Ndiye ndani amagula zoipa ngati mugula zabwino pamalo amodzi”?

SP: - Tingadziwe bwanji malo operekera - kodi timagula ulalo kuchokera pamenepo kapena ayi? Ndimagwiritsa ntchito... Mnyamatayu akuchokera ku Krasnodar...

Os: - Ayi?

SP: - Ayi. Ndimagwiritsa ntchito Chektrast. Koma iyinso si mankhwala ochiritsira, sichiri chida changwiro.

Os: - Imagwiritsa ntchito API ya mautumiki ena, koma ndikupangira Ahrefs.

SP: - Ndizomvetsa chisoni kuti alibe okondedwa.

Os: - Ayi. Mwa njira, anthu Russian.

SP: - Ndidzayika ulalo pansi pa kanema. Ndili ndi mautumiki otsimikiziridwa pa "shopu" yanga komanso patsamba langa. Ndimawafufuza. Ndipo pali inu, mwachitsanzo ("ref" kwa inu), ndipo pali Ahrefs. mpikisano wanu, zikukhalira?

Os: - Iwo ndi osiyana penapake, iwo ndi akumadzulo kwambiri. Apa akungosanthula maulalo. Mutha kugula tsamba ndikuyang'ana ulalo wake - pali malo olamulira pamenepo. Amafulumizitsa: url rank ndi domain rating - mutha kuyang'ana Ahrefs. Ndipo mumangoyang'ana patsamba lomwe mukufuna kukhazikitsa - mbiri yake yolumikizira ndi yachilendo. Palibe splashes.

Kodi ndizotheka kulimbikitsa mu Yandex popanda maulalo?

SP: - Normal ndi kukula pang'onopang'ono.

Os: - Chilichonse chinayamba kuchitidwa bwino kwambiri. Mvetserani, ngati muchita zinazake mwadzidzidzi, yambani kupotoza kwinakwake, kusinthasintha uku, kuyika zinthu - ma aligorivimu akuwona kuti pali cholakwika apa, sizili choncho mu zitsanzo zamasamba miliyoni. Mukuchita cholakwika - adzalabadira: mwina amangodula chinyengo, kapena akhoza kukuletsani (kukhazikitsa zosefera). Chifukwa chake, malinga ndi maulalo, ngati tikulankhula za Google ku Russia ...

SP: - Mu Yandex, simuganiziranso maulalo?

Os: - Mu Yandex mutha kulimbikitsa popanda maulalo konse. Inde, maulalo amagwira ntchito ku Yandex, inde, maulalo a nangula amagwira ntchito. Ngati mukudziwa komwe mungayike, muli ndi anzanu kapena ena, masamba anu, mutha kuyiyika. Osawayika pamwamba pa wina ndi mzake, osalumikiza masamba angapo. Ikani mosamala - idzagwira ntchito.

Apanso. Mukhoza kuyang'ana chinachake mu Gogetlinks, koma iyi kale "imvi" njira. Ngati tilankhula za CEO "woyera", si "woyera" CEO, ndi wokondera.

SP: - Kukhala woona mtima ndi kampani ya Gogetlinks: Ndimagula ulalo woyamba kudzera mwa iwo kuti apeze ntchito, ndiyeno mwachindunji ndi woyang'anira masamba - nthawi zonse ndi 20-30 peresenti yotsika mtengo.

Os: - Akulimbana ndi izi bwino kuchokera ku malonda: amati - kupyolera mwa ife mukhoza kulemba kwa woyang'anira webusaiti kuti ayenera kuchotsa (adzamukakamiza kapena kumutaya kunja).
Mtengo wolumikizira wamba ku Russia? Momwe mungasankhire wopereka woyenera?

SP: - Chitsimikizo chiri kuti kuti ulalowo sudzachotsedwa?

Os: - Pamene ndikugwirabe ntchito ku bungwe lalikulu, tidatsitsa deta yonse ya Seip, Gougetlinks (tinapeza "bowo", momwe mungathere podutsa pazigawo) ndikungolemba zonse tokha, tinapanga ma metrics athu kamodzi. Chifukwa chake, mwaukadaulo, mutha kugula maulalo kuchokera ku Gogetlinks, ndipo mutha kugula maulalo kuchokera ku Miralinks. Ndikupangira kuyang'ana maulalo pakati pa abwenzi kapena kukambirana mwachinsinsi ndi masamba, pakati pa abwenzi, kapena kuchita zochitika zina pomwe ulalo uyenera kuyikidwa pa inu.

SP: - Mtengo wamba wa ulalo ku Russia ndi wotani? Chabwino, pa msika wa CIS.

Os: - Ku Russia, tsamba labwino lidzakugulitsani mtundu wina wa zotsatsa za 3-5 rubles - iyi ndi tsamba labwino, lamphamvu. Izi si pamwamba, monga Adme, vc.ru. Vc.ru imangochita ntchito zapadera - ndi kampani "yoyera" yomwe sigulitsa maulalo.

SP: - Nanga ife, mwachitsanzo, timasanthula bwanji maulalo (mukulankhula za Ahrefs)? Kodi kusankha wopereka? Tinene kuchokera patsamba lino (kuchokera ku Belaya Gazeta). Mwa njira, ndinagula chiyanjano kuchokera ku Belaya Gazeta - inali nyuzipepala yachibadwa, yolemekezeka ku Belarus. Ndinalipira ma ruble zikwi ziwiri. Kodi ndi wopereka wamba kapena ayi? Ndinayang'ana izi kudzera ku Chektrast.

Os: - Nthawi zambiri, ngati mukufuna kugula china chake, ulalowu usakhale wochokera kudzala (kuti iyi ndi tsamba lazambiri), iyenera kukhala yamutu kapena media.

SP: - Thematic - kodi ndizogwirizana ndi mutu wanu?

Os: - Ndiko kuti, mukulimbikitsa zitsulo zozunguliridwa - "gulani DIY-zomangamanga."

SP: – Osati pa malo ana?

Os: - Ayi. Ngati simungathe kupeza mutu wankhani, gulani kuchokera pamutu wamba, kuchokera pawailesi yakanema. Webusayiti yofalitsa nkhani: nyuzipepala, tsamba lankhani - gulani kumeneko. Mudzafunika maulalo pansi pa Google. Koma kumbukirani kuti mukagulitsa bizinesi iyi ku America, owerengera amakufufuzani nthawi zonse. Kugula maulalo pakusinthana ndi njira ya "imvi" yomwe imaganiziridwa padziko lonse lapansi. Kuchokera pakuwona njira "zoyera", sindikulangiza kuchita izi. Pangani izi kuti zigwirizane nanu.
Tili ndi chinthu chotchedwa Russian Analytics - kampani ina, ntchito yamtambo, komwe timagulitsa kusaka malo, kusonkhanitsa mawu osakira, ndikuthandizira ma SEO ndi amalonda. Chifukwa chake amalemba ndemanga pafupipafupi za ife, ndipo iwonso amayika maulalo otumizira. Nazi: mudakonda ntchito - mumayika ulalo. Mwa njira, takula mu Google posachedwa.

Lifehack kwa Ahrefs

SP: - Ndimalandiranso ndalama. Ndimakonda masamba omwe ali ndi mapulogalamu ogwirizana. Ahrefs alibe pulogalamu yothandizana nayo.

Os: - Ali! Iwo ndi atsogoleri amsika - sasamala.

SP: - Kodi iyi ndi ofesi yaku Russia?

Os: - Kodi iyi ndi ofesi yaku Russia?

SP: - Amapeza ndalama zingati pamwezi malinga ndi kuyerekezera kwanu?

Os: - Ndikuganiza kuti ali ndi pafupifupi madola milioni imodzi pamwezi. 100%! Atha kukhala pagulu: ali kuti, olembetsedwa ku Singapore kapena m'malo ena. Ayenera kukhala ndi malipoti pagulu. Sanapite ku IPO?

SP: - Mwa njira, nayi chinyengo chamoyo: simupeza chilichonse chaulere ku Ahrefs. Palibe "mayesero".

Os: - Masiku 7, m'malingaliro anga, alipo, koma mumalowetsa khadi.

SP: - Masiku 7 "mayesero", koma mulowetsamo zambiri za khadi lanu ndiyeno amalemba ndalama za mweziwo, mwachitsanzo. Chifukwa chake, masiku 7 aliwonse mumapanga "akaunti" yatsopano ndikulumikiza khadi yatsopano. Mwachitsanzo, mudapereka khadi yeniyeni mu Qiwi kapena WebMoney yanu kapena kubanki yanu, ikani ndalama pang'ono - muli ndi akaunti yatsopano. Ndidasungitsanso malo: m'malingaliro anga, simufuna ngakhale ndalama zamakina awa.

Os: - M'malingaliro anga, "amafufuza" ruble, kapena mukhoza kuponya theka la dola. Ili ndi vuto lalikulu ku Russia: safuna kutilipira, ngakhale kuti mankhwalawa ndi abwino; sindikufuna kulipira kwambiri.

SP: - Sindinakulipireni mpaka mutandipatsa akaunti yaulere. Nthawi ina ndinapezerapo mwayi, chifukwa ndinalibe ndalama zake.

Os: - Nthawi.

SP: -Ndalama.

Os: - Panalibe ndalama?

SP: - Ndikuganiza kuti kuyang'ana malo ndi, inde, ndi okwera mtengo, koma zidakali choncho ndi inu ndi makampani ena. Apanso, zimatengera makampani omwe tikukamba, koma kwa oyambitsa achichepere izi ndizokwera mtengo. Ndizosavuta kuti ndifunse mafunso anga khumi pamanja ...

Os: - Ndizotsika mtengo. Mukhoza kuyang'ana chirichonse pa malo anu kwa rubles chikwi pamwezi - ndi "zosavuta".

SP: - Bwanji ngati ndili ndi zopempha 10 zikwi?

Os: - Chabwino, ayang'aneni kamodzi pa sabata, osati tsiku lililonse, ndipo zili bwino. N'chifukwa chiyani mukufuna 10 zikwi zopempha "cheke"?

SP: - Nthawi zambiri sindikufuna ngakhale kuwayang'ana. Kamodzi pamwezi zimandikwanira.

Os: - Koma agawireni ma projekiti angapo, ofunikira kwambiri; ndiyeno fufuzani kamodzi pamwezi. Zonse. Sungani ndalama (kokha sindinanene zimenezo, mwinamwake palibe amene angalipire ndalamazo).
Ngati mukuchita SEO, makamaka Kumadzulo, Ahrefs ndi ntchito "yoyenera kukhala nayo", omwe akupikisana nawo ndi anyamata abwino kwambiri, chinthu chabwino. Lipirani $89 pamwezi ndipo mudzayiwala nkhawa kuti mugule ulalo uti. Deta yonse ilipo.

Ahrefs alinso ndi chinthu chozizira kwambiri komwe mungapeze maulalo - ndikuganiza kuti chimatchedwa Content Explorer. Imayang'ana zotchulidwa za mtundu wanu pazomwe zili patsamba lina.

SP: - Kapena wopikisana naye.

Os: - Zabwino kuposa tsamba lanu. Amayang’ana zofalitsa zonse zokhudza inuyo n’kunena kuti: “Awa ndi mawu chabe, sanayike linki.” Mumawalembera mwachindunji: "Anyamata, mungatchule?" Ndipo m'nkhani yomaliza amayika ulalo kwa inu.

SP: - Ndikufotokozera (Oleg akungoyankhula mwamsanga, kuchokera kwa akatswiri): timafunikira chiyanjano, ntchito yathu ndikupeza chiyanjano, makamaka kwaulere. Wina adalemba za ife kuti dzulo njira ya "LudiPRO" idagwidwa ndi magulu apadera pamsonkhano. Makanema ena adalemba, koma sanandipatse ulalo wa njira yanga, mwachitsanzo, kapena patsamba langa. Ndipo ife, mothandizidwa ndi Ahrefs, tidasanthula zomwe Forbes.ru analemba za ife, koma palibe chiyanjano, ndipo timawalembera kuti: "Anyamata, ikani chiyanjano, mukumva chisoni kapena chinachake?"

Os: - Inde, inde, ndipo zimagwira ntchito! Ahrefs ndi chinthu chabwino. Mukayang'ana opereka ndalama, makamaka Kumadzulo, komwe maulalo ndi okwera mtengo, nthawi yomweyo mumayang'ana yemwe akulumikizana ndi tsamba ili. Tinanena kuti Yandex - zolemba, kukhathamiritsa koyenera, zolemba zonsezi; za maulalo a Google ku Russia ... Koma mutha kupezanso zolemba zabwino pa Google.

Momwe mungapezere maulalo aulere

SP: - Popanda maulalo? Chifukwa chake Sasha Gubsky, katswiri wa SEO, adakufunsani funso lokha: "Kodi ndizotheka kulimbikitsa tsamba latsopano ku Bourges, ngakhale labwino, lopanda maulalo konse? Kodi magalimoto osaka adzawoneka pamenepo? Burj - tikutanthauza intaneti yonse yakunja, tiyeni tiyike motere.

Os: - Ayi, sipadzakhala magalimoto.

SP: - Onani, ndili ndi tsamba la WordPress. Ndikuganiza kuti ndizodabwitsa, zopangidwa bwino, ndipo ngakhale kumasulira kunachitika ndi akatswiri omasulira - cashbackhunter.com. Pano chiwerengero cha cashback chili pa tsamba lalikulu, ndiye pali mitundu yonse ya nkhani. Uku ndi kumasulira kwaukadaulo, pali zithunzi, pali kulumikizana kwamkati.

Os: - Izi sizingafike pamwamba, mukudziwa chifukwa chake? Chifukwa mufunika zochulukira nthawi 12 pa kiyi iyi, wow. Mawu awiri, ndi zochepa kwambiri za google.com - zomwe zili ndizomwe zilibe ntchito.

SP: - Makiyi omwe ali m'munsi mwanga amadutsanso.

Os: - Izi ndizovuta, zachidziwikire, koma oh chabwino.

SP: - Kodi mukudziwa masamba angati? Ndili ndi masamba pafupifupi 25 onse pano. Koma kulibe magalimoto, palibe munthu m'modzi! Palibe aliyense! Webusaiti yabwino ngakhale.

Os: - Ndikuwona kuti ndi infographic yopangidwa bwino.

SP: - Pali mawerengero a olemba mabuku. Apanso, makiyi, zolembazo ndizosiyana. Ngakhale ndemanga.
Kodi ndizotheka kulimbikitsa tsamba latsopano popanda maulalo Kumadzulo?

Os: - Tiyeni tiyime pamenepo. Ku Western Google simudzafika pamwamba popanda maulalo. Pali kusanja kwa google.com - mukulimbana ndi dziko lonse lapansi: ngati mukufuna kuwonekera mu Chingerezi m'maiko onse (England, UK, Canada, Australia), ingoyiwalani popanda maulalo.

SP: - Tsambali, kotero inu mukumvetsa, ali... Ndifotokoza za ntchito cashback (ndizosavuta kwa ine kulankhula za iwo - ine ndikudziwa): pali 300 kokha cashback misonkhano padziko lapansi, 200 mwa iwo amapangidwa mu CIS, ku Russia. Padziko lonse lapansi pali 300. Malo owerengera ndalama ku Russia ndi 50, kumadzulo kwa mgodi ndi wachinayi. Opikisana anga atatu amasonkhanitsa magalimoto 400-500 pamwezi (organic). Ndilibe kalikonse, ngakhale kagawo kakang'ono kamene kamakhala kodzaza.

Os: - Mukudziwa, mukamayang'ana malo oterowo (ndimangoyang'ana masamba ena pazomwe ndakumana nazo, ndikuwuzani chifukwa chake pambuyo pake): choyamba, ngati mukufuna kukhala pa intaneti ya Chingerezi, mukufunikira maulalo ofunikira; chachiwiri - kubwereza nkhani.

Kodi mungapite bwanji kulikonse ngati mulibe maulalo? Choyamba, mutenga 10 apamwamba ndikuwona zomwe ali nazo. Momwe mungalembe zolemba za Kumadzulo: mumayang'ana zomwe akupikisana nawo, ndipo zomwe muli nazo ziyenera kukhala zazikulu komanso zatsatanetsatane kuposa m'modzi mwa omwe akupikisana nawo. Ndi zimenezo, inu mudzadutsa. Pali mwayi wodutsa. Komanso, maulalo.

SP: - Ndi maulalo angati omwe ndikufunika kuti ndipezeko pang'ono kuchokera pakusaka?

Os: – Kodi kudziwa? Mumapita ku Ahrefs, lowetsani dera lanu, tengani opikisana nawo pogwiritsa ntchito maulalo kuchokera pamwamba, onani kuti ali ndi maulalo angati.

SP: - Padzakhala zikwi za maulalo kwa iwo.

Os: - Inde, ndipo mukuyamba kupanga phindu la ulalo.

SP: - Kodi mukudziwa malo backlinko.com?

Os: - Inde, mabuku abwino. Ndikupangira Backlinko - zabwino zokhudzana ndi backlinks. Zolemba izi zimagwira ntchito, mutha kuzigwiritsa ntchito - zaposachedwa. "Achrefs" imakhalanso ndi zabwino, osati zoipa pa blog yake - mwachitsanzo, momwe mungalembere "mutu", makamaka Kumadzulo. Onani Ahrefs, ali ndi buku labwino.

Tiyeni tikambirane pang'ono, tisanapitirire kuzinthu zina, za momwe nkhondoyi ya ma optimizers athu aku Russia ndi Yandex ndi Google idakulirakulira.

SP: - Gawo la Yandex ndi Google tsopano pamsika.

Os: - 50/50 chifukwa chakuti Google ili ndi mafoni ambiri. M'mbuyomu anali 55-45, 65-35. Tsopano Google yasintha. Chifukwa cha Android, ndithudi, foni yam'manja. Ali ndi Google Mobile First index tsopano. Poyamba (Ndinayamba m'chaka cha 8).

SP: - Ndine wokalamba kale, mu '98 ndikhoza kuganiza. Ndili ndi zaka 36. Kodi mungafune zingati?

Os: -Ndili ndi zaka 30.

SP: - Komanso ndi oldfag. Kodi mwagwiritsa ntchito ICQ?

Os: - Ndithudi! Ndinagulanso maulalo ku ICQ.

SP: - Ndinali ndi "ziwerengero zisanu ndi chimodzi", "ziwerengero zisanu" ... Maulalo mu ICQ?

Os: - Inde.

SP: - Ndimangolumikizana ndi ogulitsa maulalo?

Os: - Panali awiri awiri omwe ankagulitsa malemba. Tinkalumikizanabe mu ICQ nthawi imeneyo. Kenako Skype adawonekera ndikuchotsa zonse. Ndiye chinachitika n’chiyani m’chaka chachisanu ndi chitatu?

Chachisanu ndi chimodzi, ndikukumbukira, ndinali nditangoyamba kuphunzira izi - kufufuza kunawonekera, magalimoto anawonekera. Inu, ngati mega-oldfag, nthawi yomweyo munazindikira kuti mukuyang'ana ...

Kodi kulimbana pakati pa SEO ndi Google kudayamba bwanji?

SP: - Ndimakumbukirabe kuti panalibe kufufuza. Panali zipinda zochezera, panali zolemba, panali "Kulichki" (Kulichki.com - panali malo, ndi zipinda zochezera, chirichonse ... Izi, mukudziwa, zinali zolemba, "Rambler" anali pamenepo. .

Os: - Inde, ndipo anthu amadana kuti pali magalimoto mu injini yosakira - mutha kupanga tsamba lawebusayiti, limapita pamwamba. Anthu 10 adasowa, wa 11 samadziwa kulowa. Zoyenera kuchita? Anangowonjezera zowunikira pamawu, mawu osakira - ndipo mudachoka. Pali algorithm yokha yomwe mukufufuza yotchedwa TF-IDF: ndi mawu angati omwe muli nawo patsamba komanso momwe mawuwa ndi osowa; ngati muli ndi mawu osakira ambiri patsamba, kusaka kumakukwezani. Ndipo nthawi ina (inali chakumapeto kwa chaka cha 7) spammers adagonjetsa kufufuza - adapanga zitseko, ndiye kuti, mudatenga buku (Nkhondo ndi Mtendere) mu Mawu, munayikapo mawu okha (ngakhale kuyika zolaula), kudula mu zidutswa, anazitsanuliramo, ndipo zinapita pamwamba. "Yandex idamvetsetsa izi, komanso Google."

SP: - Pakusaka, masamba otsika kwambiri, zopusa zamtundu wina, zokhala ndi mawu osakira, zimayamba kuwonekera pamwamba.

Os: - Inde, zomwe anthu akufuna. Koma iwo anayambitsa mulu wa aligorivimu zinenero amene anapeza malemba sipamu ndi kuwaletsa, iwo anangotaya zonse.

SP: - Chabwino, kubwereza kwaposachedwa kwa izi ndi "Baden-Baden", mwina kuchokera ku Yandex.

Os: - "Snezhinsk" linasindikizidwa kalekale.

SP: - Panalinso "Minusinsk".

Os: - "Snezhinsk" idabwerera pomwe panali ma algorithms akale.

Ndiye Yandex anazindikira kuti maulalo ndi chizindikiro chabwino kusanja, ndipo anayamba kuwapatsa kulemera kwambiri. Mwachibadwa, anyamatawo anayamba sape.ru ndipo anayamba kugulitsa maulalo. Panali nthawi yopititsa patsogolo maulalo: aliyense amene adagula zambiri, yemwe adalemba spam molondola, adagawira ena, kuchuluka kwa kukula - anali pamwamba.

SP: - Kodi kukula kwachuma kuyenera kuchitika pang'onopang'ono?

Os: - Chabwino, ndithudi! Ngati mukukula maulalo kwinakwake, ganizirani momwe kusaka kumaganizira ngati mukufuna kupambana mu SEO. Mukayamba kuwunjika, ngati muli ndi ndalama zambiri, ngati mutayamba kuwonetsa maulalo, sizigwira ntchito. Mlingo wa kukula uyenera kukhala wokhazikika. Muyenera kukhala ngati media yabwino, ngati chinthu chabwino chomwe chili ndi ndalama zambiri. Ndiye kufufuza kumawona kuti mukukula mwadongosolo. Sizingatheke kuti muli ndi maulalo a nangula ambiri ndipo palibe amene akukulimbikitsani kutengera dzina la mtundu wanu.

SP: - Za kuwonekera pa maulalo. Makina osakira akuti sikokwanira kupereka ulalo; payenera kukhala kudina. Nthano?

Os: - Osafunikira. Ndi maulalo angati omwe adadina pa intaneti? Ndi maulalo angati patsamba lanu omwe adadina? Dinani "Webvisor". 3 peresenti!

SP: - Uku ndi kuthyolako kwa moyo: mu Yandex.Metrica yomweyo mutha kukonza zosintha kuchokera kumasamba ndi maulalo akunja; Ndikuyang'ana momwe angati ali pamalumikizidwe akunja.

Os: - Kodi mukufuna kuthyolako moyo ku Yandex.Metrica, momwe mungawone ngati owunika akubwera kwa inu kapena ayi? Pitani kumeneko - mu "Site Transitions" payenera kukhala "Toloka", ntchito yotereyi.

SP: – irfametoloka.com.

Os: - Apa mukupita - oyesa ali patsamba lino.

SP: - anthu 36.

Os: - Anthu 36 adavotera tsamba lanu.

SP: "Ndizoipa kuti akhala." Zikanakhala bwino akanapanda kubwera eti?

Os: - Ayi. Ngati malowa ndi abwinobwino, amakuyesani ngati tsamba labwino. Palinso nthano yoti oyesa amatha kuyika tsamba lanu, mutha kuwalipira kuti alembe "Zabwino". Ayi, zonsezi ndi zamkhutu. Amaphunzitsa ma aligorivimu, magulu a algorithm. Ngakhale wowunika m'modzi kapena asanu apatsidwa chiphuphu, palibe chomwe chingagwire ntchito.

Muyenera (kubwerera ku maulalo) kukula organic. Kotero inu munafunsa funso: "Momwe mungakulire maulalo .."?

SP: - Ndinafunsa za "rushnye". Ndipita patsogolo pang'ono. Kodi ulalo waku West umawononga ndalama zingati? Ndinawerenga ma report a Ahrefs dzulo...

Os: - Lumikizani Kumadzulo ... Zimasiyana: kuchokera ku 30-100 ndalama mpaka 5-10 madola zikwi.

SP: - "Akhrefs" analemba mu lipoti lake (ichi chinali chaka cha 16, perekani kapena mutenge) pafupifupi $ 320 - mtengo wapakati wa chiyanjano. Mukalembera kwa woyang'anira webusayiti - ikani ulalo kwa ine - 82% samayankha, 8 osanena kanthu. Mwachidule, pa 100%, 17% ya olemba ma webusaiti ndi eni eni eni eni amavomereza kuti apereke chiyanjano, ndipo chifukwa cha izi, mwinamwake mtengo wake ndi $ 320 (chiyanjano chapakati).

Os: - Inde, inde, inde, ndiko kulondola. Tiyeni tingolankhula za njira zopezera maulalo ku West. Uku ndikugula: mutha kugulabe kuchokera kwa Amwenye - mumalemba pa Abwork (pali kusinthana kwa ogwira ntchito), mumagula kuchokera kwa Amwenye kwa madola 20-30-50 ...

SP: - Chabwino, awa ndi mafamu olumikizana.

Os: - Inde, awa ndi mafamu, izi ndi ng'ombe.

SP: - Chifukwa chake safunikira bwino! Zowopsa zambiri!

Os: - Inde, simuyenera kuzitenga. Pali "kufikira" mukamalembera zofalitsa: "Moni, ndife anyamata abwino kwambiri, tili ndi ndemanga zotere! Ngati mukufuna kutumiza zomwe zili, kapena ikani ulalo wazomwe zili. Tengani zina mwa zomwe zili! (ndizo ndendende zomwe mukunena).

Pali kumangidwa kwa PBN - iyi ndiye Network block yoyenera, mukamanga malo anu a satellite kuzungulira malowo ndikuyika maulalo kutsambali (mutha kulandiranso magalimoto kwa iwo, kutumiza zomwe zili pamenepo, mwachitsanzo). Chabwino, palinso malonda omwewo, kulembetsa m'makalata - izi zimagwira ntchito ku America, pali zolemba zamoyo kumeneko, monga Yandex, ngati Yahoo. Ayenera kugwiritsidwa ntchito molumikizana. Unyinji wa mareferensi uyenera kukhala wosiyanasiyana. Tonse tikukamba za "woyera" CEO.

Kubwerera ku ulalo wa antispam: aliyense adayamba kuyika maulalo. Ndinali pamsonkhano, msonkhano, pamene Yandex inati: “Anyamata, lekani kudera nkhaŵa za ng’ombe imeneyi. Tiwaletsa amene asiya n maulalo. Tisamangophwanya msika ndikuletsani ulalo umodzi. ” Winawake akunena chinachake monga - "Yandex", fuck off, tikudziwa bwino. Ngati tikufuna, timachita. ”

Mkokomo woyamba wa "Minusinsk" unadutsa - adaletsedwa maulalo, "miliki" anali atayamba kale kuyabwa. Woweyula wachiwiri adadutsa ndipo adandiletsanso. Ndiye kuti, Yandex ndi Google amatha kupeza sipamu. Ndipo ngati afuna, adzamupha. Kenako anthu anayamba kuchita chiyani? Yandex yapeza chizindikiro chatsopano - khalidwe la ogwiritsa ntchito pa tsamba.

SP: - Koma izo zinayamba zaka zitatu zapitazo, mwina ziwiri.

Os: - Iwo akhala akuzungulira ndendende kwa zaka zinayi tsopano.

SP: - Inde, mukulondola.

Os: - Ndiye? Anthu apangana kusinthana komwe mungauze mwana wasukulu kuti apite ku...

SP: - "Uzerator.ru"?

Os: - Roma Morozov, ngati mukuyang'ana, moni! "Uzerator" ndiye ntchito yodziwika bwino yachinyengo.

SP: "Amati foni yawo yam'manja idagwira ntchito bwino."

Os: - Inde, inde, mpaka zolemba za SEO zidachitika. Chabwino, kodi iwo anachita chiyani? Mukapita ku msonkhanowo, nenani: "Wokondedwa wophunzira, kodi mungapite kukapempha "kugula iPhone 11", mundipeze m'malo a 50, dinani ndikuyika china chake pamenyu?" Ndipo panali ogwiritsa ntchito ambiri otere, anali abwino. Adaziwononga ndikuziwononga, kenako anthu adayamba kuwundana ...

SP: - Zothandiza kwambiri.

Os: - Zothandiza kwambiri. Zinagwira ntchito: masamba adangokwera pamwamba 1. Mawebusayiti adayamba kuletsedwa. M'malo mwake, ndikudziwa momwe zidagwiridwira, koma sindizinena poyera.

SP: - Ndiroleni ndikuuzeni momwe zidalili. Ndimangokhudzidwa kwambiri ndi masamba omwe amatsata komwe magalimoto akuchokera. Pomwepo, Google, mwachitsanzo, ikuwona kuti muli ndi "Wogwiritsa" wotsegulidwa (mu makeke) - asakatuli amawona masamba omwe mudawachezera. Ambiri, amati, zina zazikulu (Mail.ru, mwachitsanzo), zimasonkhanitsanso zambiri za ogwiritsa ntchito. Amawona kuti nthawi zambiri mumapita ku Seosprint, Userator, VMRFast ndi masamba ena komwe kuli ntchito zolipidwa. Ndipo amamvetsetsa kuti ndiwe wonyenga wamba wamba. Ichi ndi chimodzi mwa zosankha.

Os: - Inde. Koma, kuti musawononge dongosolo la ecosearch, injini zosaka sizidzakuletsani, chifukwa ochita nawo mpikisano akhoza kubera, chabwino? Kodi mungadziwe bwanji kusiyana pakati pa zomwe mpikisano wanu akusewera kwa inu ndi zomwe mukusewera nokha?

SP: - Sindikudziwa momwe, tsopano tiyeni tiganizire ... Ndili ndi mavidiyo awiri pa YouTube ndi mnyamata yemwe amapanga ksivs zabodza. Chiwerengero changa chokonda pavidiyo iliyonse (97%) ndi osachepera 95.

Os: - Iwo anamupatsa iye sapota, chabwino? Ananyozedwa?

SP: - Inde. Apa ndi - 58%. Panalibe pafupifupi ma discs! Ndipo chachiwiri - 60%. Ndipo ndidawona (anyamata omwe adandilembetsa adanditumizira) ntchito pakusinthana uku: "Pitani ku kanema, onerani pafupifupi masekondi 12, ikani diz, lembani ndemanga yokwiya ndikutulukamo." Momwe mungathane ndi izi, mungandiuze ngati pro? Chifukwa webusaitiyi ndi chinthu chomwecho. Wopikisana naye adandipangira izi. Ndingatani?

Os: - Koma diss sanakuvulazeni, chabwino?

SP: - Palibe vuto.

Os: - M'malo mwake, adakuthandizaninso.

SP: - Dizas, zokonda ndi ndemanga pa YouTube ndi chizindikiro. Anachepetsa nthawi yanga yowonera.

Os: - "Yandex" inabwera ndi teknoloji yozizira kwambiri yomwe imatsimikizira momveka bwino: kodi munagwiritsa ntchito nokha ndikunyenga kufufuza, kapena anali mpikisano amene anakuchitirani izi? Mwachidule, ngati opikisana nawo akusewera ndi makhalidwe (zolemba za wolemba), simudzaletsedwa. Yandex amadziwa motsimikiza ngati ndinu ozizira kapena opikisana nawo. Obera amakono amadziwa kudzinyenga okha osagwidwa. Koma sitilankhula pano.

SP: - Kodi pali ntchito zapagulu zotere tsopano kapena sizikupezekanso?

Os: - "Wogwiritsa", sikugwira ntchito? "Userator" ikugwira ntchito. Pali ntchito zosachepera zitatu zomwe ndikudziwa pamenepo - izi ndi zachinyengo zachinsinsi zomwe sizichotsedwa ntchito (palibe ntchito). Ndili ndi anzanga osachepera atatu pazithandizo zotere zomwe zimangopereka machitidwe amakhalidwe (amapereka zotsatsa zachinsinsi). Mutha kupeza tsamba lanu pamwamba pa sabata pamafunso apamwamba kwambiri, simudzaletsedwa. Mukungoyenera kudziwa anthu omwe akupereka.

SP: - "Wogwiritsa", nthawi zambiri, zikhala zopanda pake - mutha kulowa m'mavuto?

Os: - Ndibwino, "Wogwiritsa ntchito" amagwira ntchito ngati mukudziwa kupotoza.

SP: - Koma kodi pali chiopsezo chachikulu cholowa m'mavuto?

Os: - Ayi. Ngati mukudziwa ma algorithm omwe amaletsedwa, "Userator" amagwira ntchito. Rum, moni! Ntchito.

SP: "Ngakhale ndiyesetsa bwanji kumukhumudwitsa, akunenabe kuti akugwira ntchito." Mwachiwonekere pazabwino.

Os: - Inde. Mankhwalawa ndi abwino. Taonani, tikuchita SEO mutu woyera. Timachitira makasitomala, makampani, ndipo timalemekeza kusaka chifukwa kusaka kumatipatsa chakudya. Ngakhale kuti nditha kupanga mayeso achinyengo - pangani tsamba lazabodza, chinyengo, onani momwe zimagwirira ntchito. Chifukwa chiyani ndikufunika izi? Kuti muwone ngati makasitomala anga akubwera, kodi zotsatira zakusaka kwa mitu yanga zikuyambitsa makasitomala anga? Koma sitimapota tokha (ndikukuuzani moona mtima), chifukwa "musalavulire m'chitsime chomwe chimakudyetsani."

Chifukwa chiyani simukuwonjezera makhalidwe (PF)?

SP: - Kodi muli ndi mapulojekiti anu kapena achinsinsi?

Os: - Ayi! Kodi mukudziwa chifukwa chake? Chifukwa tsiku lina adzapeza ndi kuletsa chirichonse.

SP: - Ananyenga zaka 10 zapitazo?

Os: - Adzakupezani ndikukuletsani. Ndipo mukungowononga kusaka kwachilengedwe. Kuseka mitu... Tinali ndi mnyamata m'modzi wonyansa pano yemwe analavula malovu pamsika wonse (anthu otukwana, makampani) - ndinamukweza kukhala pamwamba pa 1 potengera pempho la "ogona", ndiye anali "wosangalala." Adandiwopseza pa Twitter - mutha kuyang'ana pa Twitter yanga.

SP: - Wopusa kapena chiyani?

Os: - Ayi... Cleaver... Uyu wochokera kumsika wathu wa SEO-“Barmaley”, anali mnyamata wotero... Chabwino, tinamukweza kukhala pamwamba pa 1 popempha “ogona ana.”

Chabwino, taonani, nanga bwanji za markups? Anthu anali kupota zolemba, kupota maulalo, ndipo tsopano akuzungulira PF. Tsopano ndi nthawi yachinyengo cha PF. Zimagwira ntchito ku Google. Bwerani, ngati wina ali ndi chidwi, tiyeni tikambirane za momwe tingadziwire ma algorithms, momwe angabere.

SP: - Bwerani, ndithudi.

Kodi mungadziwe bwanji ma algorithms achinyengo?

Os: - Onani, ku Google, ku America, pali malamulo oti amaika ma patent. Ngati Google ikufuna kupanga mawonekedwe omwe angagwire ntchito pamachitidwe a ogwiritsa ntchito, ikuyenera kufalitsa ma algorithm poyera. Mumapita ndikuyang'ana patent ya Google posankha - mumayang'ana momwe imagwirira ntchito, mumayang'ana ukadaulo, mtundu wina wa "udindo" womwe adapanga. Chifukwa matekinoloje omwe amagwiritsidwa ntchito mumainjini osakira ndi otsegulidwa poyera - palibe amene akungowafunafuna.

SP: - Mwinamwake pali mtundu wina wa gawo lachinsinsi pamenepo, kapena chirichonse chotseguka?

Os: - Ngati mumamvetsetsa bwino momwe kusaka kumagwirira ntchito, mumamvetsetsa momwe "udindo" uwu unapangidwira - mumadziwa kunyenga. Sindimalimbikitsa aliyense kuti azibera komanso kuchita zinthu zopenga.
Pitani mukayang'ane patent. Ma aligorivimu odana ndi sipamu pamaulalo, mwachitsanzo, panali "trust rank", "trunked rank", "brows rank" (kungokhazikitsa asakatuli ndi zosindikiza), "dinani malo" (pamene ali "tsamba latsamba" "The algorithm idasinthidwa) - zonse zinali pagulu, zonse zitha kuwerengedwa, adakakamizika kuzilemba. Ndiye kuti, mumapita ku Google ndikuyang'ana zovomerezeka pa Google - mumawerenga, mumaphunzira, mumamvetsetsa momwe zimagwirira ntchito.

SP: - Osati mu Yandex?

Os: - "Yandex" amachitira deta yake mwachinsinsi, amakhulupirira kuti izi ndi zolondola, chifukwa ndi injini yofufuzira ya ku Russia, ndipo amayamba kukumba ndi kupota nthawi yomweyo.

SP: - Koma muli kale ndi mtundu wina wamkati pazomwe mumalipira?

Os: - Ayi. Anyamata ogwira ntchito ku Yandex ndi otengeka kwambiri, ndipo sitinayese kuwapatsa ziphuphu. Mfundo yake ndi yotani? Yandex imakwezanso zikalata, koma Yandex imapereka malipoti asayansi. Anyamata anzeru kwambiri amagwira ntchito ku Yandex, amalankhula pamisonkhano.

SP: – Ndinaona zambiri atsikana zambiri.

Os: - Yes Yes Yes. Yandex ndi kampani yomwe imakamba zaukadaulo. Inde, sangauze ma SEO: "Tawonani, timayesa masitolo apa intaneti monga chonchi, koma ngati inu ..."
Nayi njira yamoyo: aliyense amene akufuna, google msonkhano ku Rio de Janeiro '14; pali chikalata pamenepo chosonyeza momwe Yandex imawunikiradi masitolo apaintaneti (ndi zithunzi). Chikalatachi sichinawonekere poyera.

SP: - Ndiye adzayika bwanji google?

Os: - Msonkhano wa Yandex ku Rio de Janeiro. Ndipo onani yemwe anali kufufuza mu Yandex nthawi imeneyo.

SP: - Adzawonera kanema.

Os: - Onani. Pali chikalata - m'Chingerezi, poyera, ndi zithunzi - momwe Yandex amawunikira tsamba labwino komanso loyipa.

SP: - Funani ndipo mudzapeza.

Os: - Inde, chikalata ichi chikhoza kukhala Googled. Zolemba za Google, zokhudzana ndi masanjidwe a Google, zikutsitsidwa Kumadzulo. Ngati ndinu membala wa madera ena apadera, pali zikalata zomwe zimachokera ku Google: nyumba yayikulu, maofesi ambiri, zolemba zimatuluka - mutha kuyang'ana. Posachedwapa, tinene kuti malangizo a wowunika momwe angawunikire masamba adatsitsidwa. Osati zinthu zakale kuyambira zaka 15, koma zatsopano.

SP: - Ikhoza kukonzedwa. Katya wanga amagwira ntchito ku Google, ali ndi pulojekiti yothandizana nawo "Apen" (yochokera kunja). Amagwira ntchito kumeneko ngati wowunika. Mwa njira, ndinamuthandiza kuyesa kufunikira kwa malowa, koma tsopano akuwunika kufunika kwa malonda, mwachitsanzo, pa Instagram ndi Google.

Os: - Mainjiniya osinthika ndi akatswiri a SEO nthawi zambiri amawoneka: "O, ndi momwe amawunikira? Ndiye apa ndi pamene mukhoza kubera! Ngati ili ndi yankho lenileni la kuchotsera / kuphatikizika kwenikweni, ndisintha kuti ligwirizane ndi kuphatikiza kwenikweni. ” Izi zimayamba kugwira ntchito mukamagwira ntchito pamitu "yakuda". Mukufuna tikambirane za chernukha, kodi chernukha imagwira ntchito bwanji posaka?

About Chernukha

SP: - Zikuwoneka kuti mwamaliza ndi kukwezedwa kwa SEO "zoyera".

Os: "Ndiye titha kukambirana za bizinesi." Tiye tikambirane za Chernukha - aliyense ali ndi chidwi!

SP: - Kumanga ulalo ndiye chinthu chachikulu pa Google, mwina?

Os: - Inde, mu Google pali ulalo womanga.

SP: - Kodi ichi ndicho chinthu chachikulu lero?

Os: - Mu chitsiru chakuda - inde, mwanzeru - khalidwe. Pali anthu ambiri omwe atha kupeza maulalo kuchokera kumasamba ena mwanjira ina, koma kuti apeze maulalo ndikutsanzira moyenera machitidwe a ogwiritsa ntchito ndi ntchito zotsekedwa. Lembani "chinyengo cha makhalidwe." Chabwino, mufika ku Aromani; koma Aromani satsegula pa Google.

SP: - Lembani mu Google kapena zilibe kanthu.

Os: - "Kuchita chinyengo." Padzakhala jambulani, kapena momwe zilili zoipa, kapena padzakhala "Wogwiritsa". Chabwino, inde, simupeza kalikonse!

SP: - "Web mawonekedwe" ndi "Wogwiritsa"... Koma "Wogwiritsa" ndi inde, yekhayo.

Os: - "Mawonekedwe a Webusaiti" ndi ... Kawirikawiri, ngati sindikudziwa mapulojekiti pa Runet, izi sizinthu. Sindikuwamva. Za trolling. "Wogwiritsa". Kodi mukufuna kukupatsani lingaliro la momwe mungabere mnzanu?

SP: - Amabweretsa Sergei Pavlovich, adzalemba "gay", chabwino?

Os: - Ndiye sindilankhula. Simukadayenera kunena zimenezo, chifukwa akuwonongani tsopano. Koma ayi! "Gay" ndi mawu otetezeka, simungathe kuchita!

SP: - Chabwino, sindisamala, aloleni iwo azizungulira. Mukudziwa, PR yoyipa ndi PR.

Os: - Mwachidule, ngati mukufuna kupondaponda munthu, mumatenga dzina lake loyamba ndi lomaliza, tsitsani pansi, ndikuwonetsa mu "Uzerator."

SP: - "Ogonana amuna kapena akazi okhaokha" ndiye. Komanso pamndandanda wapamwamba.

Os: "[...] amakonda anyamata."

SP: - Kapena “kugwiririra mtsikana.”

Os: - Awa ndi mawu otetezeka, "kufulumira" kumasefedwa. Tinalemba kuti "amakonda anyamata" ndikukonzekera.

SP: - Mwa njira, mungapeze kuti mawu otetezeka awa?

Os: - Mutha kulemba "gay" kapena zina zotero ... Kodi mukudziwa momwe malingaliro olaula mu Yandex amagwirira ntchito? Lembani mawu olaula, dinani Enter - ndiye pokhapo pomwe zidziwitso zidzayamba kuwonekera (kuteteza ana).

Palibe chifukwa chozungulira. Tengani munthu wina yemwe inu simukumukonda, tengani, kunena, “amakonda anyamata” kapena chinachake… ndi kutenga - kuponyera mu "Wogwiritsa", potoza, ndipo ndi zenizeni ...

SP: - Ndipo zidzatenga nthawi yayitali bwanji kuti nsonga yosakayi iwoneke mu Yandex?

Os: - Mukayika zotchetcha 3-4, ziwoneka m'masiku awiri.

SP: -Madola?

Os: - Inde, ndi ati? Ma ruble. Kudina kumawononga ruble kapena ziwiri.

Momwe mungasinthire malingaliro? Izi sizikuwononga kusaka, ndikungokuuzani: mu Wordstat mumayang'ana makamaka mawu apamwamba kwambiri omwe muyenera kuyikapo, ikani ndalama zomwezo - zidzatuluka kachiwiri, ndipo ngati mutuwo uli. dinani nyambo (mwachitsanzo, "Amakonda anyamata" amtundu wina) - anthu Amayamba kudzidula okha ndikupeza 1 yapamwamba.

Tiyerekeze kuti kampani ina inakuberani, mutha kuwabera. Achiwembu adakuberani ndikuyika nkhaniyo mu top 1. Ingopangani tsamba lawebusayiti lomwe lili ndi domain "some-company-scammers.ru" ndikuyika tsamba lofikira pamenepo, yonjezerani chidziwitso kuti ndi achinyengo ("ooo-dash-horns-and-hooves-scammers.ru").

SP: Ndipo funsani ogwiritsa ntchito kuti tsamba lanu likawonekera, amapitako?

Os: - Inde, mutha kungogula ana asukulu ku Userator. Ndipo umu ndi momwe zimakhalira mukafuna kulanga wina: anthu akamafufuza ndi mtundu, onani kuti ndi achinyengo, ndikudina, amapita patsamba lanu. Mutha kumulanga motere mpaka kalekale - simungathe kutulutsa lingaliro ili. Mufunika katswiri wodziwa za SEO yemwe aziwerengera zolemera ndikulipira ndalama zambiri kuti atulukemo.

Tsopano akusewera PF. Funso: Kodi kubera kwa PF kumagwira ntchito ku America? Yankho: inde, zimagwira ntchito.

SP: - Ngati, mwachitsanzo, tili ndi maulalo abwino ("Miralinks", "Gougetlinks"). Mwa njira, siyani kutsatsa - ino ndi nthawi ya 10 yomwe tanena kale izi.

Os: - Misha, lipira, inde.

SP: "Sindinawonepo chilichonse chonga ichi ku States." Dzulo ndisanawonetsere google, ndinapanga pempho kugula backlink, ndipo ndinakuwona mukudziwa chiyani? Mafamu amenewa ndi Ahindu nthawi yomweyo. Nthawi yomweyo ndinamvetsetsa mtengo: $ 19 pa maulalo 100 - nthawi yomweyo ndinazindikira kuti iyi inali famu.

Os: - Mutha kupita kumacheza nthawi yomweyo: "Moni, fo yu bwenzi langa, fo yu sir ...", "Chip links fo yu, bwana ..." Osagwira ntchito ngati CEO ku West ndi Amwenye - zidzatero. kutha moyipa.

SP: - Ndikulankhula chiyani? Kodi ku West kulibe maulalo abwinobwino?

Os: - Ayi. Ndipo palibe ntchito zaboma zochitira chinyengo. Ngati mukufuna kupota china chake chozizira - chokwera mtengo, komwe kuli ndalama zambiri - anthu sagwira ntchito kumeneko. Muyenera kudziwa anthu omwe amapereka mphamvu zotsatiridwa ndi bots ndi kukwezedwa ndi anthu enieni.

SP: - Onani, funso liri pomwepo. Njira yanga mu Telegraph ndi 22-23 zikwi. Ndine womvera kwambiri - amandichitira bwino; ndikawafunsa mawa, "Anyamata, pitani apa, apa, apa, chitani izi, dinani pa injini yosakira," anthu masauzande angapo (mwina asanu) andithandiza.

Os: - Mutha kufika pamwamba 1.

SP: - Ndiye, kodi wofufuzayo sangazindikire kuti ndikubera? Koma anthu ali moyo!

Os: - Ali ndi mapazi oyera, sanayambe nawo ntchito zopititsa patsogolo.

Mapazi, amawatcha zala - ndi oyera. Koma ngati pali zochulukirapo - zopempha zambiri ndi 20, ndipo mumapeza 20 zikwizikwi - ndiye kuti injini zosaka zimatha, monga kuthamanga kwa bots, kuzidula, ngakhale atakhala anthu enieni. Timachitcha "kutsatsa kwa Skype" tikamawongolera: timachiyika pamacheza akampani (tili ndi anthu 80 pamenepo) (chizindikiro chowonjezera chimawonjezeredwa wina akadina, china chimabwera pakadutsa ola limodzi) - lingaliro litha kukhala wonyenga. Zikugwira. Algorithm yomveka bwino.

Maulalo a Kumadzulo amakhala "oyera" (ndinakuuzani momwe mungapangire maulalo "oyera")… PF Kumadzulo… Mwa njira, mu Google, mwa lingaliro langa, palibe chilengezo chovomerezeka chokhudza zosefera zamakhalidwe, kuti ndiye, sipanakhalepo kukwapulidwa kosonyeza. Osati sikelo. Anthu aku Russia sanafikebe.

SP: - Kodi palinso mtundu wina wa analogi palembali?

Os: - Anali. "Baden-Baden" pamawu akuti, "Minusinsk" - ...

SP: - Koma iyi ndi Yandex.

Os: - Ndipo mu Google munali "Penguin" - iyi ndi maulalo, "Panda" - zolemba, ndipo tsopano - zilango zamanja.

Zamasamba omwe adabedwa

Os: - Channel iyi idaperekedwa kwa ...

SP: - Njira "zakuda"!

Os: "Mwina ndine munthu wachiwiri yemwe si chigawenga kubwera kuno."

SP: - Mwina wachisanu.

Os: - Chifukwa timagwira ntchito kwambiri ku America ... Tsopano kampani yanga yapangidwa motere: pali makasitomala ambiri ku Russia, ndipo pafupifupi zaka ziwiri zapitazo tinayambitsa, mwinamwake, dongosolo lokhalo ku Russia, dipatimenti yomwe imagwira ntchito m'misika yapadziko lonse. SEO makamaka ndi organics. Chabwino, timachitanso nkhani - Lipirani podina. Panopa tikugwira ntchito ku Chile, Peru, Colombia (kuchokera ku South America), komanso Mexico, Canada, USA (izi n'zomveka), Australia. Ndipo ndizachilengedwe kuti mukafika pamitu ina ku America ndikuyamba kutenga nawo mbali, mwina amakusokonezani ...

SP: – Iwo mwina kale otanganidwa choyamba?

Os: - The dudes akuyesera kuchita chinachake kwa inu "wakuda" -CEO; Tiyerekeze kuti mumayika maulalo oyipa, kapena china - mumagwiritsanso ntchito zida; kapena amayamba kupuma. Ndipo pamene tidalowa m'malire mitu yosadziwika bwino - "yoyera" kapena "imvi"...

SP: - Kumene kuli ndalama zambiri, mukutanthauza.

Os: - ...Malamulo amasewera akusintha. Tiyeni tiwone momwe SEO imagwirira ntchito tsopano, momwe mitu imagawidwira - izi ndizofunikira kumvetsetsa.

Pali mitu "yoyera" (mitu "yoyera", "yoyera" SEO). Tinakambirana za "zoyera", padzakhalanso zolemba.

Chotsatira ndi "mutu wa imvi" mukagula maulalo. Simumatumiza spam zambiri; mwina kumamatira makiyi penapake mwapadera ndi spam ena maulalo.

Ndipo pali mutu wakuda. Ndi inu amene mumalemba mwachindunji makiyi a sipamu, kuyika maulalo kuchokera kumasamba aliwonse (otsekeredwa, osabedwa), kupotoza machitidwe - uyu ndi "mutu wakuda".

Palinso mitu yomwe imasiyananso:

- pali mitu "yoyera"; uku ndikugulitsa midadada thovu, kugulitsa iPhones, kugulitsa carder cool vodka;
- pali mitu ya "imvi" yomwe ili pafupi; ngati zili za mowa, kutumiza "mowa" usiku (mutu wa "imvi", wosaloledwa), zimatengera dziko - ku USA ndizoletsedwa, koma ku Brazil ndizovomerezeka.

SP: - Pharma, mwachitsanzo.

Os: - Pharma ndithudi ndi "wakuda" niche, wakuda kuposa wakuda. Izi ndi 100%!
Ndipo tsopano tifunika kuphatikiza: mumitu ina "yoyera" amalimbikitsa kokha mwakuda. Tiyeni tipereke chitsanzo: nkhani.

SP: - Kodi zolemba ndi zongopeka kapena mapepala anthawi yayitali?

Os: - Maphunziro, zolemba? Ndalama zambiri, ophunzira ambiri olemera omwe akufuna kusuta udzu ndi kumwa ku America, koma osaphunzira. Simukuchita chilichonse choletsedwa. Uwu ndi mutu wovomerezeka. Malinga ndi malamulo a bungwe, simungathe - chabwino, chabwino. Koma kukwezedwa kwa mutu uwu ndi "wakuda", chifukwa pali ndalama zambiri. Ndalama zikangowonekera pamutu wina (tinene, Ngongole za Payday, awa ndi ma microloan ku USA) ... Kumeneko, magulu olemera a anthu anayamba kulandira ngongole, anapatsidwa ndalama, ndipo anyamatawo anawagawa m'mapulogalamu ogwirizana. - Ndikudziwa nthawi imeneyo, ndipo ndikudziwa anyamata omwe nthawi ina ...

SP: - Kodi idabedwa? Zachiyani?

Os: - Kuyika maulalo kuchokera patsamba lino.

SP: - Chifukwa chake mwina mutha kungochidula ndikukhazikitsanso 301st yolozeranso - ndizo zonse.

Os: - Choncho zimadalira njira "yakuda". Muyenera kumvetsetsa kuti pali mitu "yoyera" yomwe amagwiritsa ntchito njira "zakuda", pali "zoyera" zomwe amagwiritsa ntchito njira za "imvi", ndipo pali mitu yamba "yakuda" yomwe amagwiritsa ntchito njira za "zakuda". Makasino osaloledwa? Zosaloledwa! Zoletsedwa ku Russia. Tsegulani mbiri ya ulalo - padzakhala chilichonse kuchokera kumasamba omwe adabedwa, padzakhala chilichonse kuchokera ku PBN ndi zinthu zina, kupanga mabuku.

SP: - Funso chabe pamasamba omwe adabedwa. Mwachitsanzo, ndinabera tsamba la webusayiti ndikuyika ulalo kuchokera kwa ine ndekha; Chabwino, idayima kwa chaka kapena zaka khumi, palibe amene adaziwona, koma tsambalo ndilofunika. Tiyerekeze kuti ndili ndi malo ogulitsira magalimoto, ndipo ndalandira ulalo kuchokera patsamba la magalimoto. Kodi ulalowu umawonedwa ngati wabwinobwino m'maso mwa injini zosakira kapena ayi?

Os: - Chabwino. Kulekeranji? Ndani akudziwa kuti ulalo uwu udachitika pambuyo pa kuthyolako? Koma makina osakira tsopano atha kuzindikira mawebusayiti omwe adabedwa potengera zizindikiritso ndipo akhoza kukuchotsani ulalo wanu. Ngati muwona kuti china chake chopanda ntchito chakwezedwa ku WordPress, Google ikhoza kukupatsani chenjezo kuti "dude, tsambalo labedwa." Koma ngati munachita zonse molondola, imayima pansi pa tsamba laling'ono la imvi pansi pa tsamba lalikulu, moyenerera (zowona, mosaloledwa), ndiye kuti lidzayima kwa nthawi yaitali, lidzapereka masanjidwe - zonsezi ndi zachilendo. Kuchokera pamalingaliro a algorithmic, ndizabwino.

SP: - Ndipo ngati pali nkhani ina yokhudzana ndi chiwonetsero cha Mercedes ku Frankfurt, ndipo wobera amalowamo, mwachitsanzo, ndikuyika ndime yachitatu ya malemba pamenepo (anali awiri) ndikupereka ulalo ku sitolo yanga: "Ndipo wothandizira chiwonetserochi ndi sitolo iyi." Kodi izi zidzakhala zachilendo?

Os: - Zabwino. Mutha kufika pamwamba ngati ili magazini yabwino.

SP: - Kodi iyi ndi ulalo woyenera?

Os: - Uwu ndi ulalo woyenera, wabwinobwino.

SP: - Kodi ndi bwino kuti nkhaniyi ili kale zaka zitatu?

Os: - Pali nuance. Mutha kungokweza nkhani yatsopano, mutha kuwonjezera pamenepo. Koma kawirikawiri samavutitsa.

SP: - Koma ngati muyika yatsopano, ma admins angazindikire. Chifukwa chake, amalemba akale, ndikuganiza.

Os: - Inde, nthawi zambiri pazakale kapena m'malo mwaukadaulo atsambali amawayika ngati othandizira - mumalemba "kuthandizira".

SP: - Ndiye kodi admin azindikira kapena ayi?

Os: - Pali njira zingapo zoyika maulalo. Nthawi zambiri, ma hackers anzeru amapanga kuti mukalowa ngati admin, midadada iyi sikuwoneka. Ndakumana ndi ma team...

SP: - Kodi izi zimatchedwa "pie"?

Os: - "Pies" ndi chinthu chosiyana. Ine ndikuuzani inu^Ine ndinali kungokambirana pa mutu umodzi mu Amereka. Anyamatawo adabwera ku Telega: "Kodi ndingatumize mameseji? Mudzakhala ndi udindo pa ndalama zambiri." Ine ndinati: “Inde. Mutu wake ndi chiyani? Koma chifukwa cha sayansi, ndimakonda kuwona momwe zonsezi zimagwirira ntchito kwa iwo. Ndinafunsira, kuyang'ana ntchito, momwe zimagwirira ntchito. Ndipo munapitako bwanji pamutuwu? Panali malo - tiyeni titenge, mwachitsanzo, mutu wakuti "pharma", tiyeni tiwone "pharma". Pali tsamba lazachipatala. Amachidula ndikuyika tsamba lomwe lili ndi maulalo a Viagra.

SP: - Amazibweretsa ku "shopu", m'masitolo awo ndi m'malo ogulitsa anzawo ...

Os: - Ndipo katunduyo akugulitsidwa kale kumeneko. Izi zimatchedwa "pie", ngati keke wosanjikiza: muli ndi masamba ambiri, ndipo imodzi mwa izo, "kumanzere" yakhala ikukanidwa. Koma amagwiritsa ntchito mphamvu zake zonse. Mwachitsanzo, malo ena aboma.

SP: - Kapena gov, mwachitsanzo.

Os: - Chabwino, gov ili bwino ... Ndi anthu ochepa omwe amachedwa kwambiri moti amaika china pa gov. Ngakhale ndimadziwa munthu yemwe sanaike ndalama pamasamba otere - ngakhale pazasayansi, aboma, monga ife. Koma kenako adasowa, sindikudziwa komwe ali.

SP: - Adawulukira mumlengalenga.

Os: - Mwina inde.

Kodi ndizowona kuti madera a .gov ndi .edu amalemera kwambiri?

SP: - Funso, popeza tinayamba kuyankhula za izo. Kodi ndizowona kuti masamba ena ali ndi zolemetsa zambiri m'maso mwa injini zosakira chifukwa cha domain? Gov, mwachitsanzo, masamba a mabungwe aboma, ndi edu - maphunziro, mitundu yonse ya mayunivesite - ali ndi zolemetsa zambiri kuposa zomwe ndikanayika pa com, net, org.

Os: - Chabwino, ngati mutenga New York Times ndi yunivesite ina ya seedy edu, ndiye kuti, New York Times idzalemera kwambiri.

SP: - Chifukwa cha kukwezedwa kwa, tinene, ulamuliro.

Os: - Inde, magawo osiyanasiyana amaganiziridwa, muyenera kumvetsetsa. Tiyeni tiganize ngati kufufuza. Kusaka kumawerengera bwanji? Ngati tsamba lovomerezeka la American edu kapena webusayiti ya boma idauza munthu wina ...

SP: - ... kotero malowa ndi abwino.

Os: - Inde, chifukwa ndizovuta kwambiri kungoyika ulalo pamenepo. Kotero awa ndi maulalo amphamvu.

Monga anyamata athu adachitira ... Pano pali kuthyolako kwa moyo kwa inu, inunso, momwe mungapezere maulalo "oyera" ku America. Atha kukonza Olimpiki (ntchito za ophunzira), kupereka mtundu wina wa "thandizo". Ndipo mumalembera ku yunivesite kuti: "Ndani angalembe nkhani yabwino kwambiri, mwachitsanzo, msika wanyumba ku Thailand?" Mu "zokopa alendo" zina - "kuchereza" - "yunivesite" Yellowstone... Ndipo mumati: "Aliyense amene angayang'ane bwino pamsika, ndimamupatsa madola 1000." Choyamba, mumalandira zowerengera zazitali za 40, yunivesite imayika ulalo (popeza ndinu othandizira ophunzira / mumapeza ulalo wovomerezeka kuchokera ku edu), mumapeza zambiri zandalama 1000. Izi ndi njira zolumikizira "chipewa choyera".

SP: - Ndipo Brian Dean wochokera ku Backlink amalangizanso njira iyi - kupanga infographics zozizwitsa (chabwino, chiwerengero cha magalimoto m'mayiko otere ndi otere), chinthu chamtengo wapatali kwa anthu, chokongola kwambiri kwa anthu. Ndipo akuti - mupangitsa kuti zikhale zosavuta momwe zingathere kwa ma portal ena omwe akufuna, mwamakhalidwe, kukuberani, kupanga ntchitoyi kukhala yosavuta momwe mungathere kwa aliyense kuti agawane mwalamulo; ndipo pansipa pali kachidindo ka infographic, kuti athe kutenga code iyi kuchokera patsamba lanu ndikuyiyika patsamba lawo. Mwanjira iyi, infographic yanu imayamba kuwonekera pa iwo - backlink kwa inu.

Os: - Zolondola! Ndi zomwe timachita. Apa pali china, tiyeni tinene, chinthu chabwino. Mwachitsanzo, tidapanga cholakwika chowoneka bwino cha 404 patsamba limodzi, ndikulemba nkhani (pambali chabe) - "Top 10 coolest 404s", tidayika zitsanzo pamenepo, ulalo watsamba lathu ndikutumiza ku buku la IT. . Iwo anaika.

SP: - Chabwino, mudasokonezeka - zidatenga nthawi yambiri.

Os: - Tidapangabe mapangidwe abwino, ndipo tidati: "Tiyeni tilalikire motere!" Mwina Misha Shakin anatiuza ife, kapena Sasha Tachalov.

SP: - Misha Shakin ndi katswiri wa SEO.

Os: - Inde. Misha, moni! Lumikizanani naye - ndi m'modzi mwa akatswiri akale komanso owona mtima kwambiri a SEO ku Rus '.

Pharma, njira zapamwamba kwambiri

Os: - Ngati tilankhula za zinthu zakuda, zimagwira ntchito bwanji pamitu "yakuda" (mwachitsanzo, "pharma")? Tiyeni tikambirane za "pharma". Ndili ndi lipoti "Njira za SEO", momwe mungapangire njira za SEO pama projekiti ovuta? Amandifunsa kuti: "Ndingayang'ane kuti njira za SEO?" Ndimati: “Mukuona anthu amene amagulitsa mankhwala osokoneza bongo ndi zida.” Kumeneko malire ndi aakulu - njira zamakono kwambiri. Ndili ndi zithunzi ngati amagulitsa Xanax pa Pinterest.
Ndipo akutani kumeneko? Choyamba, zonse zili mu "ma pie" awa. Kenako - gulu lamasamba obedwa amalumikizana ndi masambawa: tinene kuti muli ndi tsamba pa Viagra, ikani maulalo osagwirizana ndi 5 pamenepo, 5 - gulani Viagra, Viagra zogulitsa, etc. - nangula...

SP: - Tikumvetsa bwanji izi - ndi maulalo angati omwe alibe nangula ayenera kukhala (kuwerengera)?

Os: - Mukapita kumutu, mumawononga ndalama zambiri. Ngati ochita nawo mpikisano samabisa maulalo (mutha kubisa maulalo kuti musawapeze, ngakhale "Achrefs" sangawapeze), mumayang'ana kugawa kwawo, momwe adakulira ("Achrefs" amawawonetsa m'mbuyo) , kapena mumadzichitira nokha mwachidwi.

SP: - Kubwerera m'mbuyo - mukutanthauza chiyani?

Os: - Chaka chapitacho, miyezi iwiri yapitayo, miyezi 36 yapitayo ...

Mumachita nokha, ngati kuti mwangofuna. Zoletsedwa? O, mofulumira kwambiri, pepani! Kuchotsa 5 madola zikwi. Ndinachita pang'onopang'ono - o, pali anangula ambiri! Kuchotsa 5 madola zikwi (kapena 10).

SP: - Ndiye timatengera opikisana nawo opambana?

Os: - Ndithudi! Mu SEO, muyenera kupita kwa omwe akupikisana nawo, kukopera chirichonse ndikuchita bwino pang'ono ... Kumbukirani kuti m'madera ambiri zonse zachitidwa kwa inu kalekale. Palibe chifukwa chopangira kuyambira pachiyambi! Palibe chifukwa choyesera kulimbana ndi kufufuza ndi mpikisano. Koperani chilichonse kuchokera kwa mpikisano wanu! Jambulani bwino, sinthani, onjezani pang'ono, onjezerani, onjezani makanema angapo ndikupanga maulalo abwinoko - ndi momwemo, muli pamwamba! Chabwino, m'maphunziro ambiri.

Ndipo maulalo awa amayikidwa pamenepo. Ndiye mukuyang'ana: opereka omwe amaika maulalo awa ... ndipo palinso maulalo olumikizidwa ...

SP: - Kupatsa kulemera kwa opereka ndalama?

Os: - Umu ndi momwe ulalo wolumikizira umakhalira. Amayika izi, amaphatikiza maulalo kwa opereka ndalama, kenako amalumikizana, koma paotaliwo pali okonda maulalo. Algorithm iyi imatchedwa Truncated ...

SP: - Monga piramidi yotembenuzidwa, fayilo.

Os: - Palinso algorithm ya momwe izi zimagwirira ntchito posaka - zimatchedwa Truncated Rank. Iye akufotokoza izi: ngati angoika chiyanjano pa inu, sichidzagwira ntchito, koma ngati woperekayo ali ndi chiyanjano china, ndiye kuti chidzagwira ntchito. Ma injini osakira amaganizira izi, ndipo zimagwira ntchito. Mukhoza kuchita izi.

SP: - Ndili ndi Cashback, mwachitsanzo. Mawa ndinapanga "Cashback Rating" yanga. Ngati ndiyika ulalo ku "Cashback" yanga kuchokera mulingo uwu (palibe maulalo konse, palibe ulalo umodzi wakunja). Ndizomwezo. Palibe amene amatchula mavoti anga; ndi tsamba latsopano. Mukunena kuti sizigwira ntchito? Kodi sadzaziganizira, kapena chiyani?

Os: - Adzaziganizira. Koma pamene pali maulalo anu "Cashback", izo kusamutsa kulemera kwambiri kumeneko. Ichi ndi chimodzi mwa ma aligorivimu omwe nthawi zina amagwira ntchito ndipo nthawi zina sagwira ntchito. Ngati injini yosakira ikuwona, ndizokayikitsa; mwina sizingaganizire opereka oterowo.

Kawirikawiri amapopa pansi pazitsulo zonse. Pali mulu wamasamba okhazikika omwe ali ndi 301 kulozeranso pamadontho awa. Ena mwa masambawa atayidwa. Ena mwa maulalo amayikidwa kuchokera ku "ma pie" omwewo, omwe adabedwa mawebusayiti amakampani osiyanasiyana. Nthawi zina tsamba la kampaniyo limabedwa ndikubweretsedwa pamwamba ndi maulalo. Ndiko kuti, pali njira zonse "zakuda" zokwezera.

Ndinapezapo malo omwe amaphatikizapo madera 8 zikwi. Tinayesa kukonza izi ku Ahrefs kuti tisangalale ndi anyamata, ndipo pali maulalo 300 zikwi, pali mtundu wina wa mphete yopenga ndi yaikulu ... Iwo amalumikizana wina ndi mzake. Tinayesa kupanga graph ndikuyikonza, koma palibe chomwe chinagwira ntchito. Anyamatawo adathyola theka la intaneti, adayika maulalo kumasamba 10, ndikuyika kugula Viagra kuchokera kwa iwo - inali pamwamba 1 (tsambali).

SP: - Pali funso lina apa. Pali maulalo a nofollow okha, omwe samachotsa kulemera kwa tsamba lanu ndipo samasamutsira kwa munthu amene mumamulumikiza; Pali dofollow, pamene, mwachitsanzo, mumagula ulalo kwinakwake patsamba lanu, kotero kuti ndizodabwitsa m'maso mwa injini zosakira - ziyenera kukhala dofollow (pasakhale nofollow mu code).

Os: - Inde. Muyenera kugula maulalo a dofollow, inde, ndikuwonjezera maulalo a dofollow. Koma ngati maulalo a nofollow ayikidwa pa inu, izi zimachepetsa mbiri ya ulalo wachilengedwe. Chilichonse chomwe mumachita posaka, mukafanana ndi omwe akupikisana nawo, muyenera kuyang'ana mwachilengedwe. Sipayenera kukhala anangula okha, sipayenera kukhala "gulu la maulalo tsiku limodzi", sipayenera kukhala "palibe ulalo umodzi wa nofollow" - sizichitika. Ndiye kuti, maulalo a nofollow amathanso kuyikidwa, amatumizanso ma signature ena.

SP: – Iwo si ofunika kwambiri, koma iwo akhale.

Os: - Simuyenera kulipira zambiri kwa iwo, koma akhale, sizoyipa.

SP: - Pa tsamba ili lomwe ndidakuwonetsani ("Verified Services"), ngati ndilumikizana ndi mautumiki anga, ine, mwachilengedwe, sindilemba nofollow, koma ngati ali a chipani chachitatu, ndiye ndimalembetsa. Yanu yakhazikitsidwa ku nofollow. Kodi mukudziwa chifukwa chake ndikulemberani mankhwala? Sindisamala! Koma ngakhale inu mulibe follow yolembedwa pa inu. Sikuti ndikuyesera kukuuzani kulemera kwa tsamba langa - tsamba ili lilibe kulemera komabe, ndi latsopano, sindisamala. Anthu a SEO adangondiuza (sindikudziwa ngati ndi nthano kapena ayi): ngati ndipereka maulalo ambiri otsatiridwa kuchokera pa tsamba langa, zidzatsuka kulemera kwanga.

Os: - Inde, pali chinthu choterocho. Koma nthawi zambiri, mukakhala ndi tsamba limodzi lomwe mumalimbikitsa aliyense, kusaka kumamvetsetsa kuti ili ndi tsamba la anzanu.

SP: - Ndimapereka ulalo ku YouTube - ndimapanga nofollow.

Os: - Inde. Osatsatira. Malangizo: chitani bwino. Tsopano, mwa njira, Google yayambitsa chinthu choterocho kuti ngati ndagula ulalo kuchokera kwa inu, mutha kuyilemba kale ngati "kugulidwa", "kugulitsidwa", "kokondera".

SP: -Adzalemba izi ndani? Sakani injini nokha?

Os: - Google posachedwa ikuyambitsa zizindikiro kumene ... sindikukumbukira, ndinawerenga posachedwa kuti munganene kuti: "Ndinalipidwa chifukwa cha chiyanjano ichi, ndinachiyika." Ndipo posachedwapa iye asintha pang'onopang'ono chilengedwe cha maulalo olipidwa - adzakakamiza zofalitsa kunena kuti amalipidwa, ndipo mwina adzapereka kulemera kochepa.

SP: - Ayi, palibe amene angalankhule! Iyi ndi nkhondo yolimbana ndi ma windmills. Munangolankhula za njira "zakuda". Ndimagwiritsa ntchito zina pamitu yosiyanasiyana. 301st kuwongoleranso. Kodi ndikutenga chiyani? Ndimagula madambwe a 1000, nthawi zina masauzande, owononga, ndipo mopusa ndimakhazikitsanso 301st kuchokera kwa iwo. Ndani sakudziwa: mukapita kumalo ena - kunali malo ogulitsa ziweto kumeneko (munagwiritsa ntchito kumeneko, mwachitsanzo, kwa zaka 2), tsopano mwiniwake wamwalira, wasiya malowa kapena kukonzanso ulamuliro - anachotsedwa kwa iye; Ndikugula domeni iyi. Pali magalimoto otsalira pamenepo, ndipo mopusa ndidakhazikitsanso tsamba la 301st kuzinthu zanga kuchokera pamenepo. Ndipo zimakhala kuti mumapita ku sitolo ya ziweto, ndipo mumathera ndi ine mwachindunji. Ndipo ngati ndikukondwera ndi chinachake, ndiye kuti mwina mugula chinachake kwa ine.

Ndimagwiritsa ntchito njirazi - zimandipatsa kuchuluka kwa magalimoto m'malo ena. Sichandamale kwa ine, chifukwa ndili ndi mutu umodzi, ndipo wankers, mwachitsanzo, kapena amayi apakhomo amabwera - iwo sali chandamale. Komabe, ndine wokondwa kwathunthu ndi momwe zimalipira. Koma! Funso! Chifukwa cha izi, palibe kuchuluka kwa anthu ochokera ku SEO patsamba langa konse - zidakhala kuti ndidawononga kusaka kwanga ndi izi?

Za 301st kuwongoleranso

Os: - Tiyeni tikambirane. Mchimwene wanga, mwachitsanzo, ali pachibwenzi ndi malo omwe ali pansi pa Amazon, kupanga ndalama pa pulogalamu ya Amazon. Ndipo kodi mukudziwa momwe amayesa masamba oterowo? Muli ndi tsamba lamtundu wina, mudaligula ndikumatira ku lina. Izi zikuchitika bwanji guys? Mukapita kutsamba, mumatumizidwa kwina - uku ndikuwongoleranso. Injini yofufuzira idzasamutsidwanso.

SP: - Iye akhoza kuchita izo mwa chimango, koma ine ntchito mwachindunji.

Os: - Ndibwino kuyikonza kudzera pa 301 pa seva.

Monga zikukhalira? Pa tsamba ili, a Chinese akhoza kamodzi kugulitsa Viagra, spam ndi zilembo za Chitchaina, mwachitsanzo ... Ndizoipa kuchokera pakuwona maulalo.

SP: - Kapena ndi kiyi "zolaula", "hentai" ikuwonetsedwa ...

Os: - Inde, "hentai", ikuwonetsa zonyansa zonsezi. Mumamatira nokha - Google imasamutsa 2-3 imawongolera kulemera kwake.

SP: - Ndipo Yandex nayenso.

Os: "Ndipo mumamatira zonyansa zamtundu uliwonse." Sikuti masamba onse amatsitsa kusanja kwanu - muyenera kuganiza kuti mukukakamira. Mutha kungoyang'ana masamba onsewa pa Ahrefs ndikusankha kugula kapena ayi.

SP: - Kenako - zida ndi zipolopolo! Ndidzaphatikizapo malo ena mu unyolo, ndiko kuti, kuchokera ku mitundu yonse ya malo osokoneza bongo omwe kale anali ndi zolaula, mwachitsanzo. Ndingoyika kuwongolera kwa 301st osati patsamba langa lalikulu, loyera, lonyowa, koma pamtundu wina wa spacer, ndipo kuchokera pamenepo ndikuwongolera 301 kupita patsamba langa lalikulu. Zingathandize kapena ayi?

Os: - Idzathandiza. Tsopano ndikuwuzani momwe timapangira mitu yosiyanasiyana iyi ndi maulalo oyesera. Sindikanayiyika konse, ndikanapanga tsamba lachiwiri. Mwinamwake mumapanga ndalama ndi Adsense kapena chinachake?

SP: - Ayi, ndikulankhula za "Cashback" yanga. Mwina ndichifukwa chake ndilibe magalimoto okwanira osaka?

Os: - Mwa njira, ndi zotheka. Palibe chifukwa chomata cholozera chotere. Kungoti muli ndi zizindikiro zambiri zolumikizirana zolumikizidwa palimodzi, kenako kumamatira patsamba - ma aligorivimu amatha kusokonezeka. Koma izi zili ndi mwayi woti mutha kuzichotsa ndikuyang'ana nthawi zonse. Ndikangopanga galasi ("Landos"), ndikuyiyika pamenepo, ndikuyitsekereza kumainjini osakira kuti isagwirizane ndi tsamba lanu (osalola / kukhazikitsa), tsitsani magalimoto onse pamenepo ndikusinthira pamenepo. Muli ndi magalimoto otumizira, chabwino? Ndiye, mukagula mochulukira, ndimawona magawo a woperekayo...

Momwe zilango za injini zosakira zimagwirira ntchito

SP: - Zomwezo ndi ma pop-under, sichoncho? Sindimadya kuchokera ku popunder, ndimayesa kudyetsa patsamba langa lalikulu, ndimadyanso patsamba lofikira. Ndipo mukutanthauzanso kuyitsekereza kumainjini osakira, sichoncho?

Os: - Zachidziwikire, kuti zisakhale zogwirizana. Kodi zikatere timatani? Tili ndi chida chathu.

SP: - Kodi amagwirizana mwanjira ina iliyonse? Kodi ndizizindikira izi kapena ayi?

Os: - Ingowonjezerani masamba awiri pamalowo, ndipo zikhala motere: zosintha zilizonse - tsamba limodzi limatuluka, lina limagwa, lina limatuluka, lina limagwa. Zoseferazi sizingachotsedwe, mutha kumata tsamba limodzi kupita kwina.

SP: - Funso siliri lodziwikiratu, koma anthu ambiri amadziwa izi: pa subdomain, ngati ndipanga spacer, kapena sizomveka kungotenga dera latsopano?

Os: - Zilango zambiri zimagwira ntchito m'njira zambiri komanso m'njira zosiyanasiyana - kuletsa theka, kuletsa ... Kuletsa ndi pamene mwaletsedwa, ndipo simudzatuluka. Zilango ndi pamene mukutsitsa ndikuponyedwa kunja chifukwa chokhala pamwamba pa 30. Apa muli ndi tsamba la munthu wina, mudatsitsidwa, ndipo simunadziwe chifukwa chake. Ngati mupotoza zamakhalidwe pansi pa domain, china chilichonse chidzawuluka.

SP: - Madera onse ndi ma subdomain?

Os: - Mutha kudziwonongera nokha chilichonse, chifukwa chake ndibwino kuti muchotse, muzichita padera, ndikugula domain. Momwe ife timachitira izo. Timachita…

SP: - Domain, ngati mumagula ndi cashback, gulani pa "Reg.ru" - mitengo yabwinobwino, gulani ndi "Cashback" kudzera patsamba langa.

Os: - Mwa njira, inde, registrar wamba wamba.

SP: - Palinso zochenjera zotere pa Reg.ru. Sindinadziwe, ndipo ndinagula madera zana, ndipo ndikuyembekezera kubwezeredwa kwa madera zana ... mumalandira dola yakubweza ndalama, 3% ndi kulanda wamba), malipiro amodzi - domain imodzi. Iwo ali ndi mikhalidwe yoteroyo.

Os: -Tinatani? Tinalemba mapulogalamu athu: mumatenga madera onsewa ... Pamalo aliwonse, timayang'ana maulalo onse kudzera mu mautumiki (monga Ahrefs) ndi anangula a maulalo awa timayang'ana "Chinese", zolaula - timangopereka. inu mapu a zomwe madambwewa ali nawo (tcheru!) adapeza zopusa zamtundu uliwonse pamndandanda wa nangula (osagula!). Timafufuza izi zokha. Ndiye mumangosankha, fyuluta: awa ndi omwe ali ndi mndandanda wa nangula woyera, wokhala ndi magawo ozizira - adzakupatsani maudindo, ndipo mumagula.

SP: - Kodi mumachita izi ngati gawo la ntchito yanu yaku Russia Analytics?

Os: - Inde. Izi ndi zida za PBN - pansi sankhani "Kutsimikizira kwa Wopereka".

SP: - Sindikudziwa zambiri za ntchito yanu! Ndimagwiritsa ntchito potengera malo okha.

Os: - Kanema. Tinajambulitsa makanema abwino kwambiri! Bwerani mudzawone.

Zotsatsa zina 🙂

Zikomo chifukwa chokhala nafe. Kodi mumakonda zolemba zathu? Mukufuna kuwona zambiri zosangalatsa? Tithandizeni potipatsa oda kapena kulimbikitsa anzathu, mtambo VPS kwa opanga kuchokera ku $ 4.99, ma analogi apadera a ma seva olowera, omwe adakupangirani inu: Chowonadi chonse chokhudza VPS (KVM) E5-2697 v3 (6 Cores) 10GB DDR4 480GB SSD 1Gbps kuchokera $19 kapena momwe mungagawire seva? (ikupezeka ndi RAID1 ndi RAID10, mpaka 24 cores mpaka 40GB DDR4).

Dell R730xd 2x yotsika mtengo ku Equinix Tier IV data center ku Amsterdam? Pokhapokha 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV kuchokera $199 ku Netherlands! Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - kuchokera $99! Werengani za Momwe mungamangire Infrastructure Corp. kalasi pogwiritsa ntchito ma seva a Dell R730xd E5-2650 v4 ofunika ma euro 9000 pa khobiri?

Source: www.habr.com