Kalozera kwa aliyense amene akufuna dzina lachinthu kapena bizinesi - yomwe ilipo kapena yatsopano. Tikuwuzani momwe mungayambitsire, kuyesa ndi kusankha.
Tinagwira ntchito kwa miyezi itatu pakusintha gulu lowongolera ndi ogwiritsa ntchito masauzande mazana. Tinkamva kuwawa ndipo tinalibe malangizo kwenikweni poyambira ulendo wathu. Chifukwa chake, titamaliza, tinaganiza zosonkhanitsa zomwe takumana nazo m'malangizo. Tikukhulupirira kuti ndi zothandiza munthu.
Kodi dzinalo lisinthidwe?
Pitani ku gawo lotsatira ngati mukupanga dzina kuchokera koyambira. Ngati sichoncho, tiyeni tiganizire. Ichi ndi chofunikira kwambiri pazigawo zokonzekera.
Zoyambira zathu zochepa. Flagship product - , gulu loyang'anira malo, lakhala pamsika kwa zaka 15. Mu 2019, tidakonza zotulutsa mtundu watsopano, koma tidaganiza zosintha chilichonse. Ngakhale dzina.
Pakhoza kukhala zifukwa zambiri zosinthira dzina: kuchokera ku banal "Sindimakonda" ku mbiri yoipa. M'malo mwathu, panali zofunikira izi:
- Chida chatsopanocho chili ndi lingaliro losiyana, mawonekedwe ndi magwiridwe antchito. Ndi iyo, timafikira omvera atsopano omwe dzina lovuta "ISPmanager" likhoza kuwopsyeza.
- Dzina lapitalo silimalumikizidwa ndi mapanelo owongolera, koma ndi omwe amapereka intaneti (ISP, Internet Service Provider), omwe sakugwirizana nawo.
- Tikufuna kufikira anzathu akunja ndi chinthu chatsopano ndi dzina.
- ISPmanager ndiyovuta kulemba ndi kuwerenga.
- Pakati pa omwe akupikisana nawo pali gulu lomwe lili ndi dzina lofanana - ISPconfig.
Panali mkangano umodzi wokha wotsutsa kusintha dzina: 70% ya msika ku Russia ndi CIS imagwiritsa ntchito gulu lathu, ndipo pali zambiri zomwe zilipo pa intaneti zomwe zingapezeke.
Total, 5 motsutsana ndi 1. Zinali zosavuta kuti tisankhe, koma zowopsya kwambiri. Chifukwa chiyani muyenera kusintha dzina? Kodi pali zifukwa zokwanira?
Yemwe angadalire ndi rebranding
M'nkhaniyi tikukuuzani momwe mungadzipangire nokha. Koma mulimonsemo, ndi bwino kuganizira za kugulitsa ntchito imeneyi. Pali zabwino ndi zoyipa pazosankha zonse.
Popanga chisankho, muyenera kuganizira:
Nthawi. Ngati mukufuna dzina "dzulo", ndi bwino kulankhulana ndi bungwe nthawi yomweyo. Kumeneko adzapirira mwamsanga, koma angaphonye lingalirolo ndi kutenga nthaΕ΅i yaitali kuti amalize. Ngati muli ndi nthawi, chitani nokha. Zinatitengera miyezi itatu kuti tipeze njira 30 zogwirira ntchito, sankhani yabwino kwambiri ndikugula dera kuchokera kwa oimika magalimoto.
Bajeti. Zonse ndi zophweka apa. Ngati muli ndi ndalama, mukhoza kupita ku bungwe. Ngati bajeti yanu ili yochepa, yesani nokha. Chonde dziwani kuti ndalama zidzafunika mulimonse, mwachitsanzo, kugula domain kapena chizindikiritso chakampani. Tinaganiza zopereka chitukuko cha logo ku bungwe lina.
Kusawona bwino. Chifukwa china "chotuluka panja" ndikumvetsetsa kuti simudutsa zomwe mwasankha, magawo, ndikuyika nthawi. Izi zidachitika m'mwezi wachiwiri wantchito; pamapeto pake, tidaganizira za kusankha alangizi. Pamapeto pake sizinali zofunikira.
Kuvuta. Unikani zofunikira, malire, malonda kapena ntchito. Kodi izi ndizotheka bwanji kwa inu, poganizira zonse zam'mbuyomu? Kodi bungweli lilinso ndi zomwezi?
Moyo waung'ono kuthyolako. Ngati mumvetsetsa kuti simungathe kupirira nokha, ndipo palibe bajeti ya alangizi, gwiritsani ntchito mautumiki a anthu ambiri. Nazi zochepa chabe: , kapena . Mumalongosola ntchitoyo, kulipira ndalama ndikuvomereza zotsatira. Kapena simukuvomereza - pali chiopsezo kulikonse.
Ndi wantchito uti amene adzatenge?
Kodi alipo ogulitsa anu omwe ali kale ndi chidwi ndi malonda ndipo akhoza kukonza ndondomekoyi? Kodi gulu lanu limapanga luso? Nanga bwanji kudziwa chilankhulo, ndi bwino pakampani (ngati mukufuna dzina lapadziko lonse lapansi, osati mu Chirasha)? Awa ndi luso lochepa lomwe liyenera kuganiziridwa popanga gulu logwira ntchito.
Tinapanga dzina latsopano monga gulu. Malingaliro a madipatimenti osiyanasiyana omwe amagwira ntchito ndi mankhwalawa anali ofunikira kwa ife: malonda, oyang'anira malonda, chitukuko, UX. Gulu logwira ntchito linali ndi anthu asanu ndi awiri, koma panali munthu mmodzi yekha amene ankayang'anira - wogulitsa, wolemba nkhaniyo. Ndinali ndi udindo wokonza ndondomekoyi, ndipo ndinabweranso ndi dzina (ndikhulupirireni, nthawi yonseyi). Ntchito imeneyi nthawi zonse yakhala yaikulu pamndandanda, ngakhale kuti si imodzi yokha.
Woyang'anira malonda, opanga mapulogalamu, ndi mamembala ena a gulu adadza ndi mayina pamene kudzoza kunachitika, kapena kuchititsa zokambirana zaumwini. Gululi linkafunika makamaka ngati anthu omwe amadziwa zambiri za mankhwalawa ndi lingaliro lake kuposa ena, komanso omwe amatha kuyesa zosankha ndikupanga chisankho.
Tidayesa - ndipo tikupangira izi - kuti tisawonjezere kuchuluka kwa gulu. Ndikhulupirireni, izi zidzapulumutsa mitsempha yanu, yomwe idzafa poyesa kuganizira zosiyana kwambiri, nthawi zina zotsutsana.
Zomwe muyenera kukonzekera
Popanga dzina latsopano, mudzakhala wamanjenje, wokwiya komanso kusiya. Ndikuuzani nthawi zosasangalatsa zomwe tidakumana nazo.
Zonse zatengedwa kale. Dzina loyambirira komanso lofunika litha kutengedwa ndi kampani ina kapena chinthu. Zongochitika mwangozi sikuti nthawi zonse ndi chilango cha imfa, koma zimatsitsa. Osataya mtima!
Kunena zoona ndi kukayikira. Nonse inu ndi gulu mudzakhala okayikira kwambiri pazosankha zambiri. Nthawi ngati imeneyi ndinakumbukira nkhani ya Facebook. Ndikukhulupirira kuti wina atapereka lingaliro lamutuwu, wina adati, "Si lingaliro labwino, anthu angaganize kuti tikugulitsa mabuku." Monga mukuwonera, mgwirizanowu sunalepheretse Facebook kukhala malo ochezera apakati padziko lonse lapansi.
"Kumbuyo kwa mitundu yabwino sikuli kokha dzina, koma mbiri yake, njira zake zatsopano komanso zatsopano"
sindimakonda! Mudzabwerezanso mawuwa nokha ndikuwamva kuchokera kwa anzanu. Malangizo anga ndi awa: siyani kudzinenera nokha ndikufotokozera gulu kuti "sindimakonda" sizomwe zimayendera, koma ndi nkhani ya kukoma.
Nthawi zonse padzakhala mafananidwe. Mamembala amgulu ndi makasitomala adzagwiritsa ntchito dzina lakale kwa nthawi yayitali ndikufanizira latsopanolo ndi ilo (osati nthawi zonse mokomera lomaliza). Zindikirani, khululukirani, pirirani - zidzapita.
Momwe mungapezere dzina
Ndipo tsopano gawo lovuta kwambiri komanso losangalatsa - kupanga mitundu yosiyanasiyana ya dzina latsopano. Pakadali pano, ntchito yayikulu ndikubweretsa mawu ambiri momwe mungathere omwe angagwirizane ndi kampani yanu ndikumveka bwino. Tidzawunikanso pambuyo pake. Pali njira zambiri zochitira izi, muyenera kusankha angapo ndikuyesera, ndipo ngati sizikuyenda, tengani ena.
Sakani mayankho okonzeka. Mutha kuyamba ndi chinthu chosavuta - masamba owerengera omwe amagulitsa madambwe pamodzi ndi mayina komanso logo. Mutha kupeza mitu yosangalatsa kumeneko. Zowona, amatha mtengo kuchokera ku $ 1000 mpaka $ 20, kutengera momwe dzinali limapangidwira, lalifupi komanso losaiwalika. Kuthyolako kwa moyo: mutha kuchita nawo malonda pamenepo. Kwa malingaliro - pitani ku ΠΈ .
Mpikisano pakati pa antchito. Iyi ndi njira yabwino yopezera malingaliro, koma osakonzekera okonzeka. Komanso - kusiyanitsa chizolowezi ndikuphatikiza antchito pakutsatsa. Tinali ndi otenga nawo mbali 20 okhala ndi zosankha zambiri, zina zomwe zidafika pomaliza, ndipo zina zidakhala zolimbikitsa. Panalibe wopambana, koma tinasankha malingaliro 10 opanga kwambiri ndikupereka olemba ziphaso ku malo odyera abwino.
Mpikisano pakati pa ogwiritsa ntchito. Ngati mtundu uli ndi gulu lokhulupirika, mutha kuliphatikiza popanga mtundu watsopano. Koma ngati pali makasitomala ambiri osakhutira, kapena simukudziwa momwe kukhazikitsidwa kwa malondawo kudzayendera, muyenera kulingalira mosamala. Unikani kuopsa kwake. Kwa ife, izi zinali zovuta chifukwa chakuti ogwiritsa ntchito panopa sankadziwa lingaliro la mankhwala atsopano, choncho sakanatha kupereka kalikonse.
Kukambirana kwamagulu. Zambiri zalembedwa pakupanga malingaliro, mumangofunika kusankha mtundu womwe ukugwirizana ndi ntchito yanu. Apa tidzichepetsera nsonga zingapo.
- Chitani ziwawa zingapo ndi anthu osiyanasiyana.
- Tulukani muofesi (kumalo amisasa kapena chilengedwe, kumalo ogwirira ntchito kapena cafe) ndikupanga chimphepocho kukhala chochitika, osati msonkhano wina m'chipinda chamsonkhano.
- Osamangokhalira mvula yamkuntho yokhazikika: ikani zikwangwani zoyera muofesi momwe aliyense angathe kulemba malingaliro, kukhazikitsa "mabokosi" amalingaliro, kapena kupanga ulusi wosiyana pa portal yamkati.
Kulingalira kwamunthu payekha. Kwa ine ntchito yotulukira dzina ndiyo inali yaikulu, choncho maganizo okhudza kutchula mayina anali kuyendayenda usana ndi usiku. Malingaliro anabwera kuntchito ndi pa nkhomaliro yamalonda, asanagone komanso ndikutsuka mano anga. Ndinadalira "kukumbukira" kapena kulemba paliponse pamene kunali kofunikira. Ndimaganizabe: mwina ndidakwirira chinthu chabwino? Chifukwa chake, ndikukulangizani kuti mupange chikalata chimodzi poyambira pomwe malingaliro anu onse adzasungidwa.
Momwe mungawunikire ndi zomwe mungasankhe
Pamene banki yamalingaliro yapeza zosankha za NN, ziyenera kuyesedwa. Pa gawo loyamba, sikelo yochokera ku "izi ndizachabechabe, ayi" mpaka "pali chinachake mwa izi" chidzakwanira. Woyang'anira polojekiti kapena wogulitsa akhoza kuwunika; kulingalira bwino ndikokwanira. Timayika mayina onse omwe ali ndi "chinthu" mu fayilo yosiyana kapena kuwawunikira mumtundu. Timayika pambali zina, koma osazichotsa, ngati zingakhale zothandiza.
Cholemba chofunikira apa. Dzinali liyenera kumveka bwino ndikukumbukiridwa, kukusiyanitsani ndi omwe akupikisana nawo, komanso kukhala omasuka komanso omveka bwino mwalamulo. Tidutsa muzofunikira izi m'nkhaniyi, koma zina ziyenera kudziwikiratu pasadakhale. Mwachitsanzo, kodi dzina latsopanoli liyenera kukhala lofanana ndi msika wanu, kukhala ndi ma cliches, kapena kupitiliza ndi yakale? Mwachitsanzo, m'mbuyomu tidasiya gulu la mawu m'dzina ndi manejala wathu (iyi ndi gawo la mzere wonse wazogulitsa wa ISPsystem).
Kuyang'ana machesi ndi matanthauzo
Malingaliro omwe adawonedwa ngati achabechabe akuyenera kufufuzidwa kuti aone kuti zachitika mwangozi ndi matanthauzo obisika: kodi pali ena mwa iwo omwe amagwirizana ndi temberero kapena zonyansa mu Chingerezi? Mwachitsanzo, tinkangotchula mankhwalawo kuti "fat girl".
Pano, inunso, mungathe ndipo muyenera kuchita popanda gulu. Mayina akakhala ambiri, ndi yabwino kuwagwiritsa ntchito . Mizatiyo idzakhala ndi mayina, ndipo mizere idzakhala ndi zinthu zochokera pamndandanda womwe uli pansipa.
Verbatim match. Yang'anani mu Google ndi Yandex, ndi makonda a zilankhulo zosiyanasiyana komanso kuchokera ku incognito mode, kuti kusaka zisagwirizane ndi mbiri yanu. Ngati pali dzina lomwelo, timalipatsa kuchotsera patebulo, koma osadumphira kwathunthu: mapulojekiti amatha kukhala achibwana, am'deralo kapena osiyidwa. Ingodulani ngati mukufananiza wosewera wapadziko lonse lapansi, wosewera wamsika, ndi zina zambiri. Onaninso gawo la "Zithunzi" pakufufuza, litha kuwonetsa ma logos a mayina enieni kapena mayina ogulitsidwa ndi madambwe omwe sanali pakusaka patsamba.
Madera aulere. Lowetsani dzina lanu lopangidwa mu msakatuli. Ngati domain ndi yaulere, ndiyabwino. Ngati muli otanganidwa ndi tsamba lenileni la "live", lembani, koma musadutse - olembetsa atha kukhala ndi madera ofanana. Ndizovuta kupeza dzina laulere mu .com zone, koma ndi .ru yathu ndizosavuta. Musaiwale za zowonjezera zowonjezera monga .io, .ai, .site, .pro, .software, .shop, ndi zina zotero. Ngati domeni ili ndi woyendetsa galimoto, lembani zolemba ndi ojambula ndi mtengo.
Malo ochezera a pa Intaneti. Yang'anani ndi dzina mu bar ya osatsegula komanso pofufuza pa intaneti. Ngati malowa agwiritsidwa kale ntchito, yankho lingakhale kuwonjezera mawu oti boma ku dzina, mwachitsanzo.
Tanthauzo m'zinenero zina. Mfundoyi ndi yofunika kwambiri ngati muli ndi ogula padziko lonse lapansi. Ngati bizinesiyo ndi yakumaloko ndipo siyikukulirakulira, lumphani. Zomasulira za Google zitha kuthandiza apa: lowetsani liwu ndikusankha "Zindikirani chilankhulo". Izi zikudziwitsani ngati ngakhale liwu lopangidwa lili ndi tanthauzo m'zilankhulo 100 zilizonse za Google.
Matanthauzo obisika mu Chingerezi. Yang'anani mu , dikishonale yayikulu kwambiri yachingerezi slang. Mawu amabwera m'Chingerezi kuchokera padziko lonse lapansi, ndipo buku lotanthauzira mawu la Urban limadzadzidwanso ndi aliyense popanda kuyang'ana, kotero mutha kupeza mtundu wanu apa. Umu ndi mmene zinalili ndi ife. Ndiye muyenera kumvetsetsa ngati mawuwo amagwiritsidwa ntchito mu tanthauzo ili: funsani Google, olankhula mbadwa kapena omasulira.
Kutengera zinthu zonsezi, perekani chidule cha chilichonse mwazosankha pa bolodi lanu. Tsopano mndandanda wa zosankha zomwe zadutsa magawo awiri oyambirira a kuunika ukhoza kuwonetsedwa ku gulu.
Kuwonetsa ku timu
Gululi lidzakuthandizani kuchotsa zosafunika, kusankha zabwino kwambiri, kapena kuwonetsetsa kuti mukufunikirabe kugwira ntchito. Pamodzi mudzazindikira njira zitatu kapena zisanu, zomwe, mutatha kusamala, mudzasankha "imodzi."
Kodi kupereka? Ngati mupereka zosankhazo ngati mndandanda, palibe amene angamvetse chilichonse. Ngati zisonyezedwa pa msonkhano waukulu, ndiye kuti munthu mmodzi adzakhudza maganizo a ena. Pofuna kupewa izi, timalimbikitsa kuchita zotsatirazi.
Perekani ulaliki wanu pamaso panu. Pali mfundo zitatu zofunika apa. Choyamba, pemphani kuti musakambirane kapena kusonyeza aliyense. Fotokozani chifukwa chake izi zili zofunika. Chachiwiri, onetsetsani kuti mukuwonetsa ma logo mu ulaliki wanu, ngakhale angapo. Kuti muchite izi, sikofunikira (ngakhale kuti n'kotheka) kuphatikiza wopanga. Gwiritsani ntchito opanga ma logo pa intaneti ndikudziwitsa gulu lanu kuti ichi ndi chitsanzo chabe. Ndipo pomaliza, pa slide, fotokozani mwachidule lingaliro, onetsani zosankha za madambwe ndi mitengo, ndikuwonetsanso ngati malo ochezera a pa Intaneti ndi aulere.
Chitani kafukufuku. Tinatumiza mafunso awiri. Woyamba adafunsidwa kuti atchule mayina atatu kapena asanu omwe akumbukiridwa. Wachiwiri adafunsa mafunso khumi kuti apewe kuwunika kwa "Monga / Kukonda". Mutha kutenga template yomalizidwa kapena gawo la mafunso kuchokera
Kambiranani ndi gulu lonse. Tsopano popeza anthu apanga kale chisankho, zosankhazo zitha kukambidwa pamodzi. Pamsonkhano, onetsani mayina osaiwalika ndi omwe adapambana kwambiri.
Kufufuza mwalamulo
Muyenera kuwona ngati mawu omwe mwasankha ndi chizindikiro cholembetsedwa. Ngati izi sizichitika, ndiye kuti kugwiritsa ntchito mtundu watsopano kungakhale koletsedwa. Mwanjira iyi mudzawona zizindikiro zomwe injini yosakira sinabwerere.
Dziwani ICGS yanu. Choyamba muyenera kudziwa dera lomwe mumagwira ntchito, ndiyeno fufuzani ngati pali zinthu zomwe zili ndi dzina lanu. Katundu, ntchito ndi ntchito zonse zagawidwa m'magulu a International Classification of Goods and Services (ICGS).
Pezani ma code ofanana ndi zomwe mukuchita mu ICGS. Kuti muchite izi, phunzirani kapena gwiritsani ntchito kufufuza : Lowetsani mawu kapena muzu wake. Pakhoza kukhala ma code angapo a ICGS, ngakhale onse 45. Kwa ife, timayang'ana pamagulu awiri: 9 ndi 42, omwe amaphatikizapo mapulogalamu ndi chitukuko chake.
Yang'anani mu database yaku Russia. ndi Federal Institute of Industrial Property. FIPS imasunga mabanki a data patent. Pitani ku , lowetsani dzina ndikuwona ngati lilipo. Dongosololi limalipidwa, koma palinso zida zaulere zokhala ndi nkhokwe zonse, mwachitsanzo, . Choyamba, yang'anani kalembedwe kachindunji, kenako yang'anani zosintha zomwe zikufanana m'mawu ndi matanthauzo. Ngati mwasankha kutcha LUNI, ndiye kuti muyenera kufufuza LUNI, LUNY, LOONI, LOONY, ndi zina.
Ngati dzina lofananira likupezeka, yang'anani kalasi yake ya ICGS. Ngati sichikufanana ndi chanu, mutha kuchitenga. Ngati zikugwirizana, sikutheka kulembetsa chizindikiro pafupipafupi, pokhapokha ndi chilolezo cha yemwe ali ndi copyright. Koma nβcifukwa ciani mufunika mavuto otelo?
Yang'anani mu database yapadziko lonse lapansi. Zizindikiro zamalonda zimalembetsedwa ndi World Intellectual Property Organisation - WIPO. Pitani ku ndi kuchita chimodzimodzi: lowetsani dzina, yang'anani makalasi a ICGS. Kenako onani makonsonanti ndi mawu ofanana.
Sankhani
Tsopano muyenera kuyeza ubwino ndi kuipa kwa malo aliwonse pamndandanda wachidule. Dulani nthawi yomweyo zomwe sizoyenera kulembetsa ngati zizindikiro. Kuzigwiritsa ntchito ndi chiopsezo chachikulu kwa malonda, kampani, kapena ntchito. Kenako yerekezerani mtengo wogulira madambwe ndikusanthulanso zotsatira zakusaka. Dzifunseninso mafunso akulu awiri:
- Kodi pali nthano, nkhani, mbali ina kumbuyo kwa dzinali yomwe ingagwiritsidwe ntchito potsatsa? Ngati inde, zipangitsa moyo kukhala wosavuta kwa mtunduwo. Nanunso. Ndipo ngakhale ogula anu.
- Kodi ndinu omasuka ndi dzinali? Yesetsani kukhala nawo kwa masiku angapo, tchulani, lingalirani mosiyanasiyana. Ndidapereka mayankho othandizira ukadaulo, mafunso ogwiritsa ntchito, zowonetsera zachitukuko cha bizinesi ndi ziwonetsero.
Timakumana ndi gulu ndikupanga chisankho. Ngati simungathe kusankha pakati pa ziwirizi, imbani voti pakati pa antchito anu kapena, ngati mukumva olimba mtima, makasitomala anu.
Chotsatira
Ngati mukuganiza kuti apa ndi pamene zonse zimathera, ndifulumira kukukhumudwitsani. Chilichonse chikungoyamba kumene, zambiri zikubwera:
- Gulani madambwe. Kuphatikiza pa zomwe zili zokhazikika, zitha kukhala zoyenera kugula zowonjezera zopambana kwambiri.
- Pangani logo ndi chizindikiritso chamakampani (sitikupangira kuyesa dzanja lanu apa).
- Kulembetsa chizindikiro (osafunikira), izi zidzatenga pafupifupi chaka mu Russian Federation yokha. Kuti muyambe, simuyenera kudikirira mpaka kumapeto kwa ndondomekoyi; ndikofunikira kuti mukhale ndi tsiku lovomera kulembetsa.
- Ndipo chinthu chovuta kwambiri ndikudziwitsa antchito, makasitomala apano komanso omwe angakhale nawo, komanso othandizana nawo za kukonzanso.
Tinapeza chiyani?
Ndipo tsopano za zotsatira. Tinatcha gulu latsopanolo Vepp (anali ISPmanager, mukukumbukira?).
Dzina latsopano limagwirizana ndi "web" ndi "app" - zomwe tinkafuna. Kupanga Logo ndi kapangidwe tinawadalira anyamata . Yang'anani zomwe zinatulukamo.
Ogwiritsa ntchito olembetsedwa okha ndi omwe angatenge nawo gawo pa kafukufukuyu. chonde.
Mukuganiza bwanji za dzina latsopano komanso kampani?
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ISPmanager akumveka wonyadira. Pitani kusukulu yakale!
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Chabwino, zidakhala bwino. Ndimakonda!
Ogwiritsa ntchito 74 adavota. Ogwiritsa 18 adakana.
Source: www.habr.com