Momwe mungayambitsire makampeni a imelo osamaliza mu spam?

Chithunzi: Pixabay

Kutsatsa maimelo ndi chida chothandiza cholumikizirana ndi omvera anu ngati mugwiritsa ntchito moyenera. Kupatula apo, zimataya tanthauzo ngati zilembo zanu zipita kufoda ya Spam. Pali zifukwa zambiri zomwe atha kuthera pamenepo. Lero tikambirana njira zodzitetezera zomwe zingathandize kupewa vutoli.

Mau oyamba: momwe mungalowe mu bokosi

Sikuti imelo iliyonse imathera mubokosi lanu. Izi ndi zotsatira za ntchito ya ma algorithms a positi. Kuti ma aligorivimu apereke chilembo ku Inbox, ikuyenera kukwaniritsa zofunikira zingapo, zomwe ndi bwino kuzidziwa musanayambe kutumiza makalata anu oyamba:

• Mail.ru - Malamulo otumizira makalata
• Yandex.ru - Zofunikira pamakalata owona
• Gmail.com - Malangizo otumizira anthu ambiri

Komanso, poyambitsa kampeni ya imelo, chidwi chapadera chiyenera kuperekedwa kwa:

• makonda aukadaulo ndi mbiri ya domain;
• m'munsi khalidwe;
• zomwe zili mu uthenga.

Tiyeni tione bwinobwino mfundo iliyonse.

Zokonda zaukadaulo ndi mbiri yakale

Muyenera kutumiza maimelo m'malo mwa kampani kuchokera ku adilesi yakampani - palibe madambwe aulere ngati [email protected]. Chifukwa chake, onetsetsani kuti mwapanga tsamba lamakampani ndi adilesi ya imelo pamenepo. Mail.ru и Yandex, mwachitsanzo, perekani mwayi wotumizira imelo yamakampani pa iwo kwaulere.

Zomwe zimatchedwa kuti domain reputation zimakhala ndi gawo lalikulu pakuyambitsa maimelo. Ngati sipamu idatumizidwa kale kuchokera pamenepo, ndiye kuti mautumiki amakalata amatha kulembetsa. Musanayambe kutumiza maimelo, onetsetsani kuti dera lanu silinaphatikizidwemo. Mwachitsanzo, muutumiki wa DashaMail cheke yotereyi imapezeka mukakonza malo omwe mumatumiza. Zikawoneka kuti dera lanu lili pamindandanda yakuda, mudzawona malingaliro amomwe mungatulukiremo.

Kuti muwone mbiri yanu, mutha kugwiritsanso ntchito ntchito ngati Chotsatira Sender kapena Talos Intelligence ku Cisco.

Mfundo yofunika: ma aligorivimu a kachitidwe ka makalata amasanthula osati malo okha omwe makalata amatumizidwa, komanso madera a maulalo mu mauthenga otumizidwa. Ngati kalatayo ili ndi maulalo kumasamba ochokera pamndandanda wakuda, ndiye kuti ndizotheka kuti wotumizayo ndi spammer. Zotsatira zake zidzakhala zoyenera.

Kuphatikiza pa mbiri ya domain, maimelo amasanthula zosintha zachitetezo cha domain. Makamaka, kukhalapo kwa zolemba zokhazikika za SPF, DKIM, DMARC. Ichi ndichifukwa chake amafunikira:

• SPF - makamaka uwu ndi mndandanda wa ma seva odalirika omwe wotumiza amatumiza mauthenga ake. Pamndandandawu muyenera kuyika ma seva a machitidwe amakalata a imelo omwe mumagwiritsa ntchito;
• DKIM - siginecha ya digito ya domain, yowonjezeredwa ku chilembo chilichonse;
• Chithunzi cha DMARC - cholembera ichi chimauza positi zomwe zikuyenera kuchita ndi kalatayo, yomwe, pambuyo poyang'ana SPF ndi DKIM, idapezeka kuti ndi yabodza. Itha kuletsedwa kapena kutumizidwa ku Spam.

Mukakhazikitsa malo anu otumizira, onetsetsani kuti mwakhazikitsa ma postmasters kuti mutha kuwona komwe maimelo anu amathera komanso zomwe olandira amachita nawo.

Nawu mndandanda wa ma postmasters akulu:

• Gmail Post Office
• Postmaster Mail.ru
• Yandex positi ofesi

Mukamaliza makonda aukadaulo, mutha kupitiliza kugwira ntchito ndi olembetsa.

Kupititsa patsogolo mtundu wa olembetsa anu

Zoonadi, kugula ma adiresi m'malo mosonkhanitsa malamulo pogwiritsa ntchito njira yolowera kawiri ndi njira yotsimikizika yamavuto, kotero palibe chifukwa chochitira izi. Koma mavuto angabwere ngakhale mutasonkhanitsa olembetsa mwalamulo, koma kale ndipo simunatumize makalata kapena panali nthawi yayitali yopuma pantchito ndi database iyi.

Choyamba, nkhokwe yotereyi ikanatha kukhala ndi ma adilesi osagwira ntchito komanso misampha ya sipamu. Iyenera kutsukidwa musanatumize makalata pogwiritsa ntchito.

Kuchotsa nkhokwe yanu yolembetsa pamanja ndikovuta. Koma pali zida zothetsera vutoli. Mwachitsanzo, yomangidwa mu DashaMail wotsimikizira amayang'ana maziko olembetsa, amachotsa maadiresi olakwika, komanso maadiresi omwe pali mwayi waukulu wa madandaulo. Kugwira ntchito ndi database mutatha kuyeretsa ndi wovomerezeka kumachepetsa mwayi wowononga mbiri ndikutha mu Spam.

Kachiwiri, olembetsa amatha kuyiwala kuti adavomera kulandira maimelo ndikuyamba kudandaula za spam. Zomwe izi zidzatsogolera ndizodziwikiratu. Chifukwa chake, kampeni yoyamba ya imelo imafunikira kukonzekera mosamala. M'kalata yoyamba, ndi koyenera kukukumbutsani momwe wolembetsayo adavomerezera kulandira kalatayo, komanso kupereka zifukwa zomwe kalatayo ili yoyenera kuisamalira m'tsogolomu.

Kugwira ntchito pazomwe zili

Kaya imelo imathera mu Spam kapena ayi zimakhudzidwanso ndi zomwe zili. Mwachitsanzo, makina amakalata samakonda kuchuluka kwa zithunzi m'malembo. Osachepera 20% ya kalata yanu iyenera kukhala yolemba.

Komanso, zosefera za sipamu zimakhudzidwa ndi mawu omwe nthawi zambiri amapezeka m'malembo osafunikira, monga "mapindu", "cryptocurrencies", komanso akalembedwa mu capslock. Musagwiritse ntchito maulalo athunthu m'mawu; akuyenera kukhala amtundu wamawu okhala ndi hyperlink. Simuyenera kugwiritsa ntchito maulalo ofupikitsidwa kapena kulumikiza mafayilo ku chilembocho (ngati mukufuna kuwalumikiza, ndikosavuta kupereka ulalo wotsitsa).

Ponena za masanjidwe a ma templates a imelo, musagwiritse ntchito JavaScript, Flash, ActiveX ndi masitaelo akunja a CSS. Palibe chabwino kuposa masanjidwe a tebulo kuchokera pakuwona zosefera za sipamu zomwe zidapangidwa. Ndibwinonso kutumiza zilembo ziwiri: HTML ndi plain-text.

DashaMail imapereka ntchito yomanga kuti ithandizire otsatsa maimelo Lekani Spam - imangoyang'ana zomwe zili m'kalatayo ndikunena ngati idzathera mu "Spam" m'makalata a Mail.ru ndi Rambler.

Ndikofunikiranso kusanthula munthawi yake momwe ogwiritsa ntchito amatumizirana makalata. Ngati pambuyo pa imelo iliyonse anthu ambiri amasiya kulembetsa ku mauthenga, ichi ndi chizindikiro chotsimikizika kuti kulembetsa sikukwaniritsa zomwe olandira. Zomwe zili zofunika kusinthidwa.

Chinanso: "kuwotha" domain

Mfundo zitatu zomwe tafotokozazi zili ngati zipilala zitatu zoyambira bwino zamakalata, koma izi sizinthu zonse zomwe ziyenera kuganiziridwa. Poyambitsa mailings, ndikofunikira kuchita zomwe zimatchedwa kutenthetsa dera. Tiyeni tikambirane zimenezi mwatsatanetsatane.

Ngati mukuyambitsa kugawa kwa imelo kuchokera kumalo atsopano kapena dera lakhalapo kwa nthawi ndithu, koma sipanakhalepo maimelo kuchokera kwa iwo kwa nthawi yaitali, ntchito yokonzekera ikufunika. Zimafika poyambira kutumiza makalata pang'onopang'ono, kuonjezera kuchuluka kwa mauthenga omwe amatumizidwa.

Ndiko kuti, pachiyambi, gawo lochepa la olembetsa okhulupirika kwambiri amalandira kalata yamakalata. Pang'onopang'ono, kuchuluka kwa kutumiza kumatha kuonjezedwa, koma bwino, kupewa kuchuluka kwa ntchito. Tsiku lililonse, kuchuluka kwa mauthenga kumawonjezeka osapitirira kawiri (makamaka zochepa): tsiku loyamba makalata 500 anatumizidwa, tsiku lotsatira 1000 akhoza kutumizidwa, ndiye 2000, 3000, 5000, ndi zina zotero.

Mfundo yofunikira: digiri ya "kutentha" kwa derali iyenera kusungidwa. Makina otumizira maimelo sakonda kuchulukirachulukira kwadzidzidzi, chifukwa chake ndikofunikira kutumiza maimelo pafupipafupi.

Pomaliza

Pomaliza, tikuwomba mwachidule mfundo zazikulu zomwe zingakuthandizeni kuti muyambe ndi mndandanda wamakalata ndikupewa kugwera mu Spam nthawi yomweyo:

• Samalani zoikamo luso ndi mbiri. Pali zosintha zingapo zomwe ziyenera kupangidwa kuti zitsimikizire kuti maimelo amalola kuti makalata adutse. Ndikofunikiranso kuyang'ana mbiri ya madambwe ndikuyesetsa kukonza.
• Gwirani ntchito ndi olembetsa anu. Ngakhale mutagwiritsa ntchito kulowetsamo kawiri, muyenera kuyang'anira nthawi zonse momwe deta yanu ilili, kuunikira magawo a ogwiritsa ntchito osagwira ntchito ndikuwayambitsanso padera.
• Tsatirani zomwe zili. Tsatirani njira zabwino zolembera maimelo, ndikuwunikanso kuyankha kwa olembetsa: ngati anthu asiya kulemba pamakalata anu a imelo, zomwe zili sizikukwaniritsa zosowa zawo ndipo ziyenera kusinthidwa.
• Kulimbitsa ankalamulira. Simungathe kupita patsogolo ndikuyamba kutumiza maimelo ambiri. Pambuyo popuma kwa nthawi yayitali kapena ngati muli ndi dera latsopano, choyamba muyenera "kuwotha" potumiza makalata m'magulu ang'onoang'ono ndikuwonjezera ntchito pang'onopang'ono.
• Gwiritsani ntchito luso lamakono. Kuchita zonse pamanja ndizovuta. Sinthani zomwe mungathe. Ku DashaMail, timayesa kuthandiza ndi zofunikira popereka zida zoyenera zowunikira mbiri, kutsimikizira kwa database, ndikuwunika zomwe zili. Timayang'aniranso ma imelo onse amakampani omwe angoyamba kumene kugwira ntchito, ndikuthandizira kutsatira zofunikira zonse zamakalata.

Kuti mudziwe zomwe zikuchitika masiku ano pakutsatsa maimelo ku Russia, landirani ma hacks ofunikira ndi zida zathu, lembani Tsamba la Facebook la DashaMail ndi kuwerenga wathu blog.

Source: www.habr.com