Tangoganizani kuti ndinu munthu wofuna kuchita bizinesi yemwe mwangopanga tsamba lawebusayiti ndi pulogalamu yam'manja (mwachitsanzo, shopu ya donut). Mukufuna kulumikiza ma analytics achikhalidwe pa bajeti yaying'ono, koma osadziwa. Aliyense wozungulira amagwiritsa ntchito Mixpanel, Facebook analytics, Yandex.Metrika ndi machitidwe ena, koma sizikudziwika bwino zomwe mungasankhe komanso momwe mungagwiritsire ntchito.
Kodi ma analytics system ndi chiyani?
Choyamba, ziyenera kunenedwa kuti dongosolo la analytics la ogwiritsa ntchito si dongosolo losanthula zipika za ntchitoyo yokha. Kuyang'anira momwe ntchito ikugwirira ntchito imayang'ana kukhazikika ndi magwiridwe antchito, ndipo imasungidwa mosiyana ndi opanga. Ma analytics a ogwiritsa ntchito, kumbali ina, adapangidwa kuti aphunzire ndendende momwe wogwiritsa ntchito amachitira: zomwe amachita, kangati, momwe amachitira kukankhira zidziwitso kapena zochitika zina muutumiki. Padziko lonse lapansi, kusanthula kwa ogwiritsa ntchito kuli ndi magawo awiri: ma analytics am'manja ndi pa intaneti. Ngakhale pali mawonekedwe osiyanasiyana komanso kuthekera kwa mautumiki apaintaneti ndi mafoni, kugwira ntchito ndi ma analytics system mbali zonse ziwiri kumakhala kofanana.
Nchifukwa chiyani izi zili zofunika?
Kusanthula kwa ogwiritsa ntchito ndikofunikira:
- kuwunika zomwe zimachitika mukamagwiritsa ntchito ntchitoyi;
- kusintha zomwe zili ndikumvetsetsa komwe mungapangire, zomwe mungawonjezere / kuchotsa;
- kuti mupeze zomwe ogwiritsa ntchito sakonda ndikusintha.
Kodi ntchito?
Kuti muphunzire za khalidwe la wogwiritsa ntchito, muyenera kusonkhanitsa mbiri ya khalidweli. Koma kodi kusonkhanitsa chiyani kwenikweni? Funso ili ndi mpaka 70% ya zovuta za ntchito yonseyo. Mamembala ambiri a gulu lazogulitsa ayenera kuyankha limodzi: woyang'anira malonda, opanga mapulogalamu, owunika. Kulakwitsa kulikonse pa sitepe iyi ndikokwera mtengo: simungathe kusonkhanitsa zomwe mukufuna, ndikusonkhanitsa zomwe sizikulolani kuti mupeze mfundo zomveka.
Pambuyo posankha zomwe mungamange, muyenera kuganizira za kamangidwe kamene mungamangire. Chinthu chachikulu chomwe machitidwe owunikira amagwira nawo ntchito ndi chochitika. Chochitika ndi kufotokozera zomwe zinachitika zomwe zimatumizidwa ku analytics system poyankha zochita za wogwiritsa ntchito. Monga lamulo, pazochitika zonse zomwe zasankhidwa kuti zitsatidwe mu sitepe yapitayi, chochitikacho chikuwoneka ngati paketi ya JSON yokhala ndi minda yomwe ikufotokoza zomwe zachitika.
Phukusi la JSON ndi chiyani?
Phukusi la JSON ndi fayilo yolemba yomwe imafotokoza zomwe zidachitika. Mwachitsanzo, paketi ya JSON ikhoza kukhala ndi chidziwitso choti wogwiritsa Mary adamaliza Masewera Oyambira nthawi ya 23:00 pm pa Novembara 15. Kodi tinganene bwanji chilichonse? Mwachitsanzo, wosuta adina batani. Ndi zinthu ziti zomwe ziyenera kusonkhanitsidwa pakadali pano? Iwo agawidwa m'mitundu iwiri:
- super properties - mawonekedwe a zochitika zonse zomwe zimakhalapo nthawi zonse. Iyi ndi nthawi, id ya chipangizo, mtundu wa api, mtundu wa analytics, mtundu wa OS;
- zochitika zenizeni katundu - katundu izi ndi mopondereza ndipo vuto lalikulu ndi mmene kusankha iwo. Mwachitsanzo, pa batani la "kugula ndalama" pamasewerawa, katundu wotere adzakhala "ndalama zingati zomwe wogwiritsa ntchito adagula", "ndalama zingati".
Chitsanzo cha phukusi la JSON mu ntchito yophunzirira chilankhulo:
Koma bwanji osangosonkhanitsa zonse?
Chifukwa zochitika zonse zimapangidwa pamanja. Makina owerengera alibe batani la "kusunga zonse" (ndipo sizingakhale zopanda pake). Zochita zokhazo zochokera kumalingaliro autumiki zomwe zili ndi chidwi ndi gawo lina la gulu zimasonkhanitsidwa. Ngakhale pagawo lililonse la batani kapena zenera, sizochitika zonse zomwe nthawi zambiri zimakhala zosangalatsa. Kwa njira zazitali (monga mulingo wamasewera) kungoyambira ndi kutha kungakhale kofunikira. Zomwe zimachitika pakati sizingasonkhanitsidwe.
Monga lamulo, malingaliro a ntchito amakhala ndi zinthu - mabungwe. Ikhoza kukhala "ndalama", gulu la "level". Choncho, n'zotheka kupanga zochitika kuchokera ku mabungwe, mayiko awo ndi zochita zawo. Zitsanzo: βmulingo unayambikaβ, βmulingo udathaβ, βmulingo udatha, chifukwa chadyedwa ndi chinjokaβ. Ndizofunikira kuti mabungwe onse omwe "akhoza "kutsegulidwa" atsekedwe kuti asaphwanye malingaliro komanso kuti asasokoneze ntchito yowonjezereka ndi ma analytics.
Ndi zochitika zingati mu dongosolo lovuta?
Machitidwe ovuta amatha kukonza mazana angapo zochitika zomwe zinasonkhanitsidwa kuchokera kwa makasitomala onse (woyang'anira katundu, olemba mapulogalamu, akatswiri) ndi mosamala (!) Analowa mu tebulo, ndiyeno muzokambirana zautumiki. Kukonzekera zochitika ndi ntchito yaikulu yosiyana siyana yomwe imafuna kuti aliyense amvetsetse zomwe ziyenera kusonkhanitsidwa, kumvetsera komanso kulondola.
Kodi yotsatira?
Tiyerekeze kuti tabwera ndi zochitika zonse zosangalatsa. Yakwana nthawi yowasonkhanitsa. Kuti muchite izi, muyenera kulumikiza analytics kasitomala. Timapita ku Google ndikuyang'ana zowerengera zam'manja (kapena kusankha kuchokera kwa odziwika bwino: , , , , , ). Timatenga SDK kuchokera patsamba ndikuyiyika mu code ya ntchito yathu (motero dzina loti "kasitomala" - chifukwa SDK imapangidwa mwa kasitomala).
Ndi kuti kusonkhanitsa zochitika?
Maphukusi onse a JSON omwe adzapangidwe ayenera kusungidwa kwinakwake. Adzatumizidwa kuti ndipo adzasonkhanitsidwa kuti? Pankhani ya kasitomala analytical system, ili ndi udindo pa izi zokha. Sitikudziwa komwe mapaketi athu a JSON ali, komwe amasungidwa, ndi angati, komanso momwe amasungiramo. Ntchito yonse yosonkhanitsa ikuchitika ndi dongosolo ndipo ilibe ntchito kwa ife. Mu ntchito ya analytics, timapeza mwayi wopita ku akaunti yaumwini, kumene tikuwona kale zotsatira za kukonza deta yoyambirira ya khalidwe. Kuphatikiza apo, akatswiri amagwira ntchito ndi zomwe amawona muakaunti yawo.
M'mitundu yaulere, gwero la data nthawi zambiri silitha kutsitsidwa. Mtundu wamtengo wapatali uli ndi zinthu zotere.
Kodi kulumikizana kumatenga nthawi yayitali bwanji?
Ma analytics osavuta amatha kulumikizidwa mu ola limodzi: idzakhala App Metrika, yomwe iwonetsa zinthu zosavuta popanda kusanthula zochitika zachizolowezi. Nthawi yokhazikitsa dongosolo lovuta kwambiri limadalira zochitika zomwe zasankhidwa. Zovuta zimayamba zomwe zimafunikira kukulitsa:
- Kodi pali pamzere wa zochitika? Mwachitsanzo, mungakonze bwanji kuti chochitika chimodzi sichingabwere chisanachitike china?
- Zoyenera kuchita ngati wogwiritsa ntchito asintha nthawi? Mwasintha zone ya nthawi?
- Nanga bwanji ngati palibe intaneti?
Pafupifupi, mutha kukhazikitsa Mixpanel m'masiku angapo. Pamene kusonkhanitsa kwa chiwerengero chachikulu cha zochitika zenizeni kukukonzekera, kungatenge sabata.
Kodi ndisankhe bwanji yomwe ndikufuna?
Ziwerengero zonse m'makina owerengera zimagwira ntchito bwino. Ndikoyenera kwa otsatsa ndi ogulitsa: mutha kuwona kusungidwa, nthawi yayitali yomwe ogwiritsa ntchito akugwiritsa ntchito, ma metrics onse oyambira apamwamba. Patsamba losavuta lofikira, ma metric a Yandex adzakhala okwanira.
Pankhani ya ntchito zomwe sizili zoyenera, kusankha kumadalira ntchito yanu, ntchito zowunikira ndi zochitika zomwe ziyenera kukonzedwa kuti zithetsedwe.
- Mu Mixpanel, mwachitsanzo, mutha kuyesa mayeso a A/B. Kodi kuchita izo? Mumapanga kuyesa komwe padzakhala zitsanzo zingapo ndikusankha (mumagawa oterowo kwa A, ena ku B). Kwa A batani lidzakhala lobiriwira, la B lidzakhala la buluu. Popeza Mixpanel imasonkhanitsa deta yonse, imatha kupeza chidziwitso cha chipangizo cha wogwiritsa ntchito aliyense kuchokera ku A ndi B. Tweaks amapangidwa mu code ya utumiki pogwiritsa ntchito SDK - awa ndi malo omwe chinachake chingasinthe kuyesa. Chotsatira, kwa wogwiritsa ntchito aliyense, mtengo (kwa ife, mtundu wa batani) umachotsedwa ku Mixpanel. Ngati palibe intaneti, njira yokhazikika idzasankhidwa.
- Nthawi zambiri simukufuna kungosunga ndi kuphunzira zochitika, komanso kuphatikiza ogwiritsa ntchito. Mixpanel yemweyo amachita izi zokha, pagawo la Ogwiritsa. Kumeneko mutha kuwona zonse za ogwiritsa ntchito osatha (dzina, imelo, mbiri ya facebook) ndi mbiri yakale ya ogwiritsa ntchito. Mutha kuyang'ana data ya ogwiritsa ntchito ngati ziwerengero: 100 nthawi kudyedwa ndi chinjoka, anagula 3 maluwa. Pa machitidwe ena, kuphatikizika kwa ogwiritsa ntchito kumatha kutsitsidwa.
- Chozizira chachikulu ndi chiyani ? Imalumikiza mlendo wautumiki ndi mbiri yake ya Facebook. Chifukwa chake, mutha kudziwa omvera anu, ndipo koposa zonse, ndikusintha kukhala otsatsa. Mwachitsanzo, ngati ndipita kutsamba kamodzi, ndipo mwiniwake watsegula malonda (omvera ongodzaza mu Facebook analytics) kwa alendo, ndiye kuti m'tsogolomu ndidzawona malonda a tsamba ili pa Facebook. Kwa eni malo, zimagwira ntchito mophweka komanso mosavuta, muyenera kukumbukira kuyika kapu ya tsiku ndi tsiku pa bajeti yotsatsa. Zoyipa za Facebook analytics ndikuti sizothandiza makamaka: tsamba lovuta, losamveka nthawi yomweyo, siligwira ntchito mwachangu kwambiri.
Pafupifupi palibe chomwe chiyenera kuchitika ndipo zonse zimagwira ntchito! Mwina pali zovuta zina?
Inde, ndipo chimodzi mwa izo ndi chakuti kawirikawiri, ndi okwera mtengo. Poyambira, zitha kukhala pafupifupi $ 50k pamwezi. Koma palinso zosankha zaulere. Yandex App Metrica ndi yaulere komanso yoyenera pama metric oyambira kwambiri.
Komabe, ngati njira yothetsera vutoli ndi yotsika mtengo, ndiye kuti ma analytics sangafotokozedwe mwatsatanetsatane: zidzatheka kuona mtundu wa chipangizo, OS, koma osati zochitika zenizeni, ndipo sizingatheke kupanga ma funnels. Mixpanel ikhoza kuwononga madola 50k pachaka (mwachitsanzo, pulogalamu yokhala ndi Om Nom imatha kudya zochuluka choncho). Kawirikawiri, muzonse zopezera deta nthawi zambiri zimakhala zochepa. Simukupanga zitsanzo zanu ndipo simuziyendetsa. Malipiro nthawi zambiri amaperekedwa pamwezi / pafupipafupi.
Zinanso?
Koma choyipa kwambiri ndichakuti ngakhale Mixpanel imawona kuchuluka kwa data yomwe ili mu pulogalamu yogwira ntchito ngati kuyerekezera (kowonetsedwa poyera pazolemba). Mukafanizira zotsatira ndi ma analytics a seva, zikhalidwe zimasiyana. (Kuti mupangire ma analytics anu a seva, werengani nkhani yathu yotsatira!)
Choyipa chachikulu cha pafupifupi machitidwe onse owunikira ndikuti amachepetsa mwayi wopeza zipika zosaphika. Chifukwa chake, kugwiritsa ntchito mtundu wanu pazowoneka ngati zanu sikungagwire ntchito. Mwachitsanzo, ngati muyang'ana ma funnels mu Mixpanel, mutha kungowerengera nthawi yapakati pakati pa masitepe. Ma metric ovuta kwambiri, monga nthawi yapakati kapena maperesenti, sangathe kuwerengedwa.
Komanso, kuthekera kophatikizana kovutirapo ndi magawo nthawi zambiri kulibe. Mwachitsanzo, gulu lachinyengo-kugula "kusonkhanitsa ogwiritsa ntchito omwe anabadwa mu 1990 ndi kugula madonati 50 aliyense" sangakhalepo.
Facebook analytics ili ndi mawonekedwe ovuta kwambiri ndipo imachedwa.
Nanga bwanji ndikayatsa makina onse nthawi imodzi?
Lingaliro labwino! Nthawi zambiri zimachitika kuti machitidwe osiyanasiyana amatulutsa zotsatira zosiyana. Manambala osiyanasiyana. Kuphatikiza apo, ena ali ndi ntchito imodzi, yachiwiri - ina, ndipo yachitatu ndi yaulere.
Kuonjezera apo, machitidwe angapo amatha kutsegulidwa mofanana kuti ayesedwe: mwachitsanzo, kuti mudziwe bwino mawonekedwe a chatsopano ndikusintha pang'onopang'ono. Monga mubizinesi iliyonse, apa muyenera kudziwa muyeso ndikulumikiza ma analytics mpaka momwe mungatsatire (ndi zomwe sizingachedwetse kulumikizana kwa netiweki).
Tidalumikiza chilichonse, ndikutulutsa zatsopano, momwe mungawonjezere zochitika?
Monga momwe mukulumikiza ma analytics kuyambira poyambira: sonkhanitsani kufotokozera zofunikira ndikuziyika mu code ya kasitomala pogwiritsa ntchito SDK.
Ndikukhulupirira kuti mayankho a mafunso omwe amafunsidwa pafupipafupi adzakhala othandiza kwa inu. Ngati akuthandizani kuti mumvetsetse kuti kusanthula kwa kasitomala sikuli koyenera kugwiritsa ntchito pulogalamu yanu, tikupangira kuti muyese ma analytics anu a seva. Ndidzakambirana mu gawo lotsatira, kenako ndikamba za momwe ndingagwiritsire ntchito polojekiti yanga.
Ogwiritsa ntchito olembetsedwa okha ndi omwe angatenge nawo gawo pa kafukufukuyu. chonde.
Kodi mumagwiritsa ntchito makina ati owerengera makasitomala?
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Mixpanel
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Facebook Analytics
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Analytics Google
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Yandex Metrica
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Ena
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Ndi dongosolo lanu
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kanthu
Ogwiritsa ntchito 33 adavota. Ogwiritsa 15 adakana.
Source: www.habr.com