Pali lingaliro lakuti Yandex, yomwe ili ndi malo otsogola pamsika wakusaka pa intaneti ku Russia, sikuti imangolimbikitsa ntchito zake m'njira zopezeka pagulu. Ndipo kuti, mothandizidwa ndi "amatsenga," akukankhira malo omwe ali ndi zizindikiro zamakhalidwe bwino kuposa omwe amachitira ntchito zake m'mizere yakumbuyo.
Ndipo kuti iye, kupezerapo mwayi pa chidaliro cha omvera ake, amasocheretsa ogwiritsa ntchito ndipo sapereka malo oyenera kwambiri, koma ntchito zake. Ndipo izi zimalepheretsa osewera amsika kupeza phindu lalikulu, zomwe zimalepheretsa ndipo nthawi zina zimayimitsa chitukuko cha mautumiki apa intaneti komanso, makamaka, makampani.
Tiyeni tione ngati izi ndi zoona. Lembani mu ndemanga ngati mukugwirizana ndi maganizo awa.
Tiyeni tifotokoze mawuwo. Chidutswa chaching'ono ndi kachidutswa kakang'ono kamene kamawonetsedwa kwa wogwiritsa ntchito pazotsatira zakusaka. Cholinga chake ndikupatsa wogwiritsa ntchito mwayi wosankha tsamba lomwe angapite. Ogwiritsa ntchito akamawona mawu anu pazotsatira, m'pamenenso amakhala ndi mwayi woti akhale patsamba lanu.
CTR (Dinani Kuti Muyese) - snippet parameter - kuchuluka kwa anthu omwe akusuntha kuchokera pazotsatira zokhudzana ndi chiwerengero cha anthu omwe akufunafuna chinachake mu injini yofufuzira pogwiritsa ntchito mawuwa.
Malinga ndi kafukufuku (maulalo kumapeto kwa nkhaniyo), kutsika kwachidule kumakhala muzotsatira zakusaka, kutsika kwa anthu kumadina. Iwo. CTR ya snippet imachepa ngati tsambalo likuwoneka lotsika pazotsatira zosaka.
CTR imatengera funso losaka, mutu, mawonekedwe a mawuwo, ndi zina zambiri. Mtengo weniweniwo siwofunika kwambiri; kupitilira apo, kuphweka, titenga mtengo wa CTR = 20% pamalo oyamba pazotsatira zachilengedwe. Chidule chachiwiri chidzakhala pafupifupi 15%, m'malo achitatu 10-12%, ndi zina zotero. amachepetsa ndi kuchuluka kwa malo.
Ngati ndinu tsamba labwino kwambiri pamakampani ndikukhala woyamba pamafunso oyenera, ndiye kuti mutha kudalira 20% yamagalimoto (CTR = 20%). Nthawi zambiri, m'malo oyamba pazotsatira zachilengedwe, Yandex ikuwonetsa masamba omwe atsimikizira kukhutira kwa ogwiritsa ntchito. Makina osakira aliwonse ali ndi njira zoyezera zomwe sizimangoyang'ana kufunikira kwa zotsatira zakusaka (i.e., momwe masamba omwe ali muzotsatira amagwirizanirana ndi pempho la wogwiritsa ntchito), komanso momwe ogwiritsa ntchito omwe amapita patsamba lililonse amakhutira ndi masambawa. anapeza - ichi ndicho maziko a kufufuza kwamakono.
Zomwe zimachitika block 2-3 snippets high ikuwonekera pakati pa malonda amtundu (Yandex.Direct) ndi zotsatira zakusaka. Kodi block iyi ndi imodzi mwamautumiki a Yandex? Ndiko kulondola - CTR yamalo oyamba pazotsatira zakusaka ikucheperachepera. Ngati kokha chifukwa, m'malo mwa chinsalu choyamba kapena chachiwiri, snippet "imapita" pawindo lachiwiri kapena lachitatu (pazithunzi za smartphone izi zimamveka kwambiri).
M'malo mwa 20% yapitayi ya magalimoto, tsopano mtsogoleri wamakampani amalandira 10-12%. Amene adalandira kale 10% adzalandira 5%, ndi zina zotero.
Pakhale alendo 100 zikwi patsiku patsamba. Chotsatira, kuwerengera kosavuta: ngati kampani ya intaneti imalandira theka la magalimoto ake kuchokera ku SEO (50 zikwi), ndipo theka lake limachokera ku Yandex (25 zikwi), ndiye pambuyo powonekera kwa chipika ndi utumiki wa Yandex (omwe amatchedwa amatsenga), 25 zikwizikwi zidzangokhala zikwi za 12. Izi zingawoneke ngati zopanda pake, koma 12 mwa 100 ndi chiyani? Izi ndi 12% ya magalimoto ndipo zikutanthauza 12% ya ndalama. Apa mutha kuwerengera ndalama kwa nthawi yayitali, lankhulani za ndalama zokhazikika komanso zosinthika, za mawonekedwe abizinesi inayake. Imeneyi si mfundo yake. Chitsanzo choperekedwa cha kuwerengera chimachokera ku zochitika za bizinesi yeniyeni, pogwiritsa ntchito zizindikiro zenizeni, manambala ali pafupi kwambiri ndi zenizeni. Uwu ndi moyo tsopano.
Tangoganizani kuti malire a bizinesi yanu anali 10% -15% ndi 12% ya phindu lanu "amasanduka nthunzi"? Kodi ndi zinthu zingati zomwe mungagwiritse ntchito pofufuza za omvera, kuyesa matekinoloje atsopano, ndikupanga chinthucho chokha?
Sipangakhale chifukwa chodera nkhawa ngati ntchito za Yandex zidasankhidwa mwadongosolo ndipo onse omwe akutenga nawo gawo pamsika atha kutenga nawo gawo pazofanana - kuwonetsa zithunzi zowoneka bwino komanso zokongola zomwe zili ndi zithunzi, matebulo, ndi zina zambiri. Mwayi uwu "unawoneka" ulipo. kwa nthawi yochepa - teknoloji yoperekedwa ndi Ilya Segalovich - Yandex.Islands (makamaka "amatsenga"). Komabe, osasiya kuyesa kwa beta, idathetsedwa. Chifukwa chovomerezeka ndichakuti Zilumba za Webmasters ndi zabwino kwambiri kuposa zilumba za Yandex. Pakadali pano, "amatsenga" amapezeka kokha ku mautumiki apaintaneti ogwirizana ndi Yandex. Nazi zitsanzo zinanso zamatsenga; muyenera kuvomereza, simungaphonye mawu otere, ndizovuta kudutsa:
Kapena kotero:
Zambiri:
Ngakhale pankhaniyi, palibe amene, kupatula Opanga Yandex, angadziwe chomwe chiwonjezeko chowonjezera (kapena njira ina yolumikizirana mwanzeru) imagwiritsidwa ntchito ndi Yandex ku mautumiki ake kuti apeze magalimoto ambiri.
Tsopano Yandex salinso injini yosakira. Iyi ndi kampani ya IT yomwe ikumanga ufumu wake. Koma kodi imachita izi moona mtima, kapena kuwononga osewera ena, ndipo imasocheretsa ogwiritsa ntchito polemba zotsatira za organic? Kodi chitukuko cha mafakitale chikuchepa chifukwa chachinyengo, ndipo tidzapeza chiyani m'zaka 3-5-10?
Zikuoneka kuti megacorporation "amadyetsa" ogwiritsa ntchito okha, chifukwa makampani ena "sanathe kupirira mpikisano"? Koma kusowa kwa mpikisano kumabweretsa kuvutika kwa ogwiritsa ntchito.
Zosangalatsa pamutuwu:
- za maphunziro osiyanasiyana azithunzi za CTR.
- kuchokera ku Yandex (yakale, koma kwenikweni sichisintha).
- pogwiritsa ntchito ukadaulo wa EyeTracking (nthawi ino za Google).
Source: www.habr.com