Mwinamwake mwazindikirapo: pamene pali ntchito yayitali patsogolo kapena njira yovuta yopita ku cholinga, kuzengereza kwambiri kumayamba. Kuopa kuyamba kulemba malemba, kachidindo, kusamalira thanzi lanu, kuphunzitsidwa ... Zotsatira zake ndi zosavuta komanso zokhumudwitsa kwambiri: nthawi imapita, koma palibe chomwe chimasintha, simunachitepo kanthu kuti muchepetse moyo wanu. Panthawi ina zimakhala zamanyazi kwa nthawi yotayika. Popeza bizinesi si "cholengedwa" chodziimira, koma anthu omwewo, zovuta zake ndizofanana. Kuzengereza kokha ndi kuzengereza m'gawo lamabizinesi kuli ngati imfa: ochita nawo mpikisano ali kale pano, makasitomala amafuna ntchito yabwino, komanso muyenera kupanga ndalama zosungirako ndalama zapadziko lonse lapansi kapena zakomweko. M'malo mochedwetsa zisankho mpaka nthawi zabwino, ndi bwino kusonkhana ndikutenga njira zoyambira kumoyo wabwino pakali pano. Ndiye mudzakhala patsogolo: aliyense angoyamba kuzindikira, ndipo mudzakhala ndi zolinga, njira zamabizinesi osinthika, ndi antchito opumira. Ino ndi nthawi yabwino kwambiri yoyendetsera bwino, chinthu chachikulu ndikuyambitsa.
Tikukhazikitsa zathu zaka zambiri ndi zokumana nazo zikuwonetsa kuti kukhazikitsa ngakhale mubizinesi yaying'ono ndi gawo lalikulu la ntchito zomwe mwachiwonekere sizikugwirizana ndi sabata, mwezi, ndipo nthawi zina nthawi yayitali. Mwa njira, ngati mwalonjezedwa kukhazikitsidwa kwa tsiku, ola kapena mphindi 15, dutsani, chifukwa anyamatawa samamvetsetsa kuti kukhazikitsa ndi chiyani. Chifukwa chake, kukhazikitsa kumatenga zofunikira: ogwira ntchito amathera gawo la nthawi yawo yogwira ntchito pamaphunziro, katswiri wa IT kapena woyang'anira wamkulu ali wotanganidwa ndi zofunikira, zoikamo, kutsimikizira deta, ndi zina zambiri, zonsezi zimatenga nthawi. Ndipo zimakhala zodabwitsa kwambiri: zikuwoneka kuti pali CRM, koma kulibe konse. Choncho, nthawi yobwezera ntchitoyo ikuwonjezeka ndipo ziyembekezo zimachepetsedwa kwambiri. Komanso, pamene kukhazikitsa kukuchitika, ndiyeno kumanga, ogwira ntchito akhoza kuyamba kunyalanyaza dongosolo la CRM. Koma kwenikweni, chifukwa chiyani timafunikira chida chomwe tidagula miyezi isanu ndi umodzi yapitayo, koma sichinachite kalikonse?
Ili ndi limodzi mwamavuto akulu pakukhazikitsa ma CRM onse ndi machitidwe ena opangira mabizinesi. Ndipo ali ndi njira yokongola komanso yosavuta: yambani kugwira ntchito nthawi yomweyo, popanda kuyembekezera wogulitsa kuti atsirize ntchito yowonjezereka kwambiri kapena kuti zotchinga zomaliza za kukana maphunziro zigwere mwa munthu woyang'anira nyumba yosungiramo katundu Serafima Ivanovna.
Zamakono zimayikidwa pamakina ogwirira ntchito mwachangu (kaya mtambo kapena kompyuta), motero, mawonekedwe ndi ntchito zonse zamakina zimapezeka nthawi yomweyo. Ndikofunikira kuchititsa maphunziro nthawi imodzi, kukhazikitsa malipoti, ma templates, kukonza bwino ndi ntchito.
Kodi mungachite chiyani nthawi yomweyo mu CRM system?
Pezani makasitomala - palibe chovuta pakuwonjezera makadi a kasitomala ndi data. Ngati kusamuka kwa deta basi sikungatheke, oyang'anira angayambe kugwedeza maziko a kasitomala ndi manja awo, zomwe zimangowadziwa bwino dongosolo; ngati n'kotheka (nthawi zambiri pali njira yochitira izi) - tsimikizirani mosamalitsa kuti chidziwitso chokhudza makasitomala atsopano ndi zochitika zimalowetsedwa mu CRM nthawi yomweyo, njira zakale zimayiwalika kamodzi.
Konzani njira yogulitsira. Oyang'anira makampani amadziwa ndendende mitundu ya malonda omwe amagwiritsidwa ntchito komanso momwe fanizira imawonekera m'dera lawo laudindo. Izi zikutanthauza kuti muyenera kupanga mwachangu mitundu yayikulu ya lipoti ili la kampani yanu, kuyanjanitsa ndikuyika mu CRM.
Sungani makalendala ndi mapulani. Ngakhale mutakhala ndi mapulani akutali kwambiri kuti muyambe kugwira ntchito mu CRM yanu ndipo mukufuna kuigwiritsa ntchito kale bwino ndikukonzekera ndi mabelu ndi malikhweru, dziwitsani antchito anu makalendala ndi okonzekera. Izi ndi zida zabwino kwambiri, zosavuta kukonzekera ndi kugwirizanitsa ntchito ya gulu lonse, kuyang'anira kuchuluka kwa ntchito za ogwira ntchito ndi chilango chawo. Ngati chochitikacho chili mukukonzekera, ndizotheka pafupifupi 100% kuti woyang'anira sadzayiwala za msonkhano, kuyimba, kutumiza zikalata, kapena chochitika china cha kasitomala. Kusunga nthawi kotere kwa ogwira ntchito kumakupatsani +100 ku mbiri yanu yabizinesi.
Yambani kudzaza chidziwitso chanu. Ma CRM otchuka kwambiri ali ndi china chake monga chidziwitso, notepad, malo ogwirira ntchito, ndi zina. Mwachitsanzo, mu nkhani yathu Awa ndi mafoda opangidwa ndi luso lopanga zinthu zoyambira pazidziwitso muzolemba zomangidwira. Ogwira ntchito angayambe kudzaza maziko a chidziwitso ndi zipangizo zomwe zilipo kale kapena kugawa maudindo ndi kulemba malangizo, malamulo ndi malamulo atsopano. Choyamba, izi zimawongolera ntchito mkati mwa kampaniyo, ndipo kachiwiri, antchito atsopano azitha kupeza databaseyi ndikuyamba maphunziro kuchokera mphindi zoyamba zantchito mukampani, popanda kusokoneza anzawo odziwa zambiri pazovuta zilizonse zazing'ono.
Lumikizanani ndi makasitomala kudzera pa CRM: kutumiza ndi kulandira makalata, kuyimba ndi kulemba mafoni, etc. Imelo ndi telephony mu makina a CRM zimakhazikitsidwa mwachangu (ndi zina, mwachitsanzo, Amagwiranso ntchito bwino mbali zonse ziwiri - izi ndizonyoza), kotero kuti pasakhale mavuto poyambira.
Mfundo zosavuta kwambiri, pali zochepa chabe - kuchokera ku mawonekedwe a mawonekedwe, munthu aliyense yemwe ali ndi kompyuta akhoza kuzigwira. Koma kuyamba kugwira nawo ntchito kuyambira tsiku loyamba kumapereka zotsatira zamphamvu:
- ogwira ntchito adziwa bwino malo atsopano ogwirira ntchito momasuka ndipo sadzachita mantha ndi zinthu zovuta monga njira zamabizinesi kapena kugwira ntchito ndi malipoti odzaza;
- chizolowezi chogwiritsa ntchito CRM pantchito chimapangidwa;
- nthawi yomweyo chizoloΕ΅ezi chogwira ntchito chimachepa kwambiri;
- zolakwika zomwe zapangidwa pamfundozi sizili zovuta kwambiri pa dongosololi ndipo sizingathe kuswa mozama, kotero antchito akhoza kulowa CRM molimba mtima komanso popanda mantha;
- ogwiritsa ntchito ali ndi nthawi yoti azolowere mawonekedwe ndi mawonekedwe ogwirira ntchito ndi dongosololi.
Izi "zizolowera" ogwira ntchito ku dongosolo la CRM ndikukhazikitsanso nthawi zambiri zikhala bwino, ndipo m'malo ena, mwachangu. Chabwino, makasitomala adzawona nthawi yomweyo kusiyana kwa ntchito ya oyang'anira ndipo satenga ndalama kwa omwe akupikisana nawo.
Ikani cholembera ndi pepala kutsogolo kwa wogwira ntchito aliyense
Zodabwitsa ndizakuti, izi ndi zinthu zabwino zothandizira kupanga kampani. Funsani antchito kuti achite zinthu zingapo.
- Lembani mavuto onse ndi mafunso omwe amabwera mukamagwiritsa ntchito CRM system. Ngakhale opusa kwambiri, amanyazi, aang'ono. Chenjezani kuti zonse ndi zofunika.
- Fotokozani mfundo zazikuluzikulu zomwe zimabwerezedwa mobwerezabwereza muntchito, kuwonetsa onse ogwira nawo ntchito (kukonzekera malingaliro, kukwezedwa, kusanthula ntchito, kukonzekera malipoti, kuyambitsa kulipira, etc.).
- Lembani momwe mungakonde kugwirira ntchitoyo ndikuyanjana ndi madipatimenti.
Tsamba loyamba lidzakhala lothandiza kwa inu panthawi yophunzitsidwa ndikukonzekera maziko a chidziwitso cha dongosolo la CRM. Koma zina zonse zidzafunika kuti mugwiritse ntchito mawonekedwe ozizira kwambiri pakadali pano mu machitidwe a CRM (osati aliyense ali nawo, koma ife ku RegionSoft CRM tili nawo) - kupanga ndi kusinthira machitidwe a ntchito ndi machitidwe abizinesi. Izi zipangitsa kuti kampani yanu ikhale lamba wopangira ndalama kudzera muutumiki wabwino kwambiri wamakasitomala, womwe ngakhale kudzipatula, Covid ndi Kukhumudwa Kwakukulu sikungathe kuyimitsa, chifukwa njirayi imatha kuwonetsa zochita ndikulanga gulu laofesi komanso lakutali. .
Lankhulani za dongosolo la CRM
Ngati ndinu manejala, manejala wamkulu, wamkulu wa dipatimenti kapena mbalame yoyambilira ku kampani komwe CRM ikugwiritsidwa ntchito, tengerani ntchitoyo m'manja mwanu. Izi zisakhale nkhani yokhazikitsa mapulogalamu atsopano pa ma PC akale, koma chochitika chomwe mukunena. Izi zikutanthauza kuti ndizofunikira ndipo ogwira ntchito azipereka chisamaliro chapadera kwa izo.
Maseti angapo a zoyankhulana zamkati athandizira kukhazikitsidwa kwa CRM. Tengani nthawi yokumana ndi omwe ali pansi panu ndi anzanu ndikukambirana zonse zomwe zikuchitika ndi makina akampani.
- Khalani ndi msonkhano waukulu pomwe mumalankhula za zifukwa zoyendetsera CRM, zolinga, zolinga ndi ziyembekezo. Fotokozani chifukwa chomwe mumakopeka ndi yankho lomwe mwasankha komanso zomwe mukuyembekezera kuchokera pakugwirizana pakati pa antchito anu ndi dongosolo la CRM.
- Lembani kalata kwa aliyense kapena pangani positi patsamba lamakampani, momwe, mwaubwenzi, osalankhula, auzeni momwe ntchitoyo idzakhalire, omwe angakhudzidwe, ndi zomwe apereka. Izi sizinthu zosafunikira, chifukwa antchito ena omwe ali ndi nkhawa amatha kuloza kalatayo kapena kujambula kangapo ndipo osavutitsa ena ndi nkhawa.
- Sonkhanitsani 3-5 mwa antchito amphamvu omwe akukonzekera kukhazikitsidwa, kambiranani ntchito zawo pothandizira kukhazikitsidwa kwa CRM, apangitseni kukhala alaliki ndi akazembe a dongosolo la CRM pakati pa antchito. Mwa njira, mukhoza kulipira umafunika pa izi.
- Sonkhanitsani 3-5 mwa ogwira ntchito ochenjera, amantha, ankhanza ndikukambirana zomwe amaopa ndi mafunso, yambitsani pulogalamu yophunzitsa.
- Ngati pali kupandukira kotheratu kwa dongosolo la CRM, pezani woyambitsayo ndikukambirana naye nkhani zonse zomwe zimamusokoneza ndi kumuopseza. Yesetsani kupanga mdani, ngati si wothandizana nawo pakulowa, ndiye kuti ndi katswiri wanthawi zakale.
Ngati dongosolo la CRM likugwiritsidwa ntchito kuchokera pamwamba, mwakachetechete, popanda kufotokoza kapena kukambirana mwachinsinsi, lidzavomerezedwa mochepa kwambiri, chifukwa ogwira ntchito angawone ngati chida chowongolera, kuyang'anira ndi chilango. Koma izi siziri choncho. Kuphatikiza apo, kulumikizana ndi ogwira ntchito (ogwiritsa ntchito amtsogolo a CRM) kupangitsa kuti kukhazikitsa kukhala kolondola komanso koyenera bizinesi yanu.
Nkhaniyi, poyerekeza ndi zomwe zimachitika kawirikawiri pa CRM, zikuwoneka zosavuta komanso zowonekeratu. Ndikungofuna kufunsa: "Chachitika ndi chiyani?" Kalanga, izi sizichitika konse. Chilichonse chomwe chanenedwa apa ndi maziko a kukhazikitsa kosavuta komanso kwapamwamba kwa CRM. Dongosolo la CRM lomwe anthu adzagwiritse ntchito, osati losavuta kudana nalo. Samalani nthawi izi - palibe chofunika kwambiri kuposa zinthu zazing'ono. Ndipo, monga mukudziwira, mukamalowa m'nkhalango, m'pamenenso nkhuni zambiri.
Tili ndi mwayi wokwezedwa - mutha kugula RegionSoft CRM pamawu abwino kwambiri:
- Kwa iwo omwe amagula nthawi yomweyo (100% prepayment) - kuchotsera kwa 15% kuchokera pamndandanda wamtengo wapatali kumaperekedwa.
- Kwa iwo omwe amagula pang'onopang'ono - magawo opanda chiwongola dzanja kwa malipiro 3 ofanana, malipiro a 1 pamwezi, malinga ndi mtengo wa ziphaso kuchokera ku 38 rubles.
- Kulembetsa m'malo mogula - kuchotsera kwa 30% kumaperekedwa polipira kulembetsa kwa miyezi 3. Mtengo wocheperako wolembetsa ndi ma ruble 3400 pamwezi (kupatula kuchotsera).
Timagwiranso ntchito kutali: kukhazikitsa, kukhazikitsa, kuphunzitsa, kuthandizira. Imbani kapena siyani pempho - chiwonetsero cha intaneti ndi chaulere, chatsatanetsatane komanso chosangalatsa.
Source: www.habr.com