Ife a gulu la mauthenga a Dentsu Aegis Network timachita kafukufuku wapachaka wa Digital Society Index (DSI). Uwu ndi kafukufuku wathu wapadziko lonse lapansi m'maiko 22, kuphatikiza Russia, pazachuma cha digito ndi momwe zimakhudzira anthu.
Chaka chino, sitingathe kunyalanyaza COVID-19 ndipo tinaganiza zoyang'ana momwe mliriwu udakhudzira digito. Zotsatira zake, DSI 2020 idatulutsidwa m'magawo awiri: yoyamba idakhazikitsidwa momwe anthu adayamba kugwiritsa ntchito ndikuwona ukadaulo motsutsana ndi zochitika za coronavirus, chachiwiri ndi momwe akugwirizanirana ndi zinsinsi ndikuwunika momwe ali pachiwopsezo. Timagawana zotsatira za kafukufuku wathu ndi zolosera zathu.
prehistory
Monga m'modzi mwa osewera akulu kwambiri pa digito ndi ukadaulo wothandizira mtundu, gulu la Dentsu Aegis Network limakhulupirira kufunikira kotukula chuma cha digito kwa onse (mwambi wathu ndi chuma cha digito kwa onse). Kuti tiwone momwe zilili panopa pokwaniritsa zosowa za anthu, mu 2017, padziko lonse lapansi, tinayambitsa phunziro la Digital Society Index (DSI).
Phunziro loyamba lidasindikizidwa mu 2018. Mmenemo, ife kwa nthawi yoyamba tinayesa chuma cha digito (panali mayiko a 10 omwe anaphunzira ndi 20 zikwi omwe anafunsidwa panthawiyo) kuchokera pakuwona momwe anthu wamba amachitira nawo ntchito za digito ndikukhala ndi maganizo abwino pa chilengedwe cha digito.
Ndiye Russia, kudabwa kwa anthu wamba ambiri, anatenga malo achiwiri mu chizindikiro ichi! Ngakhale zinali pansi pa khumi pamwamba pazigawo zina: dynamism (momwe momwe chuma cha digito chimakhudzira umoyo wa anthu), mlingo wa kupeza digito ndi kudalira. Chimodzi mwazosangalatsa zomwe zapeza kuchokera ku kafukufuku woyamba ndikuti anthu omwe akutukuka azachuma amakhudzidwa kwambiri ndi digito kuposa omwe atukuka.
Mu 2019, chifukwa chakukula kwa zitsanzo kumayiko 24, Russia idatsika mpaka pachiwonetsero. Ndipo phunzirolo lokha linatulutsidwa pansi pa mutu wakuti "Zosowa Zaumunthu M'dziko la Digital", cholinga chake chinasunthira pakuphunzira kukhutitsidwa kwa anthu ndi luso lamakono ndi chidaliro cha digito.
Pa DSI 2019, tidazindikira zomwe zikuchitika padziko lonse lapansi - anthu akuyang'ana kuti abwezeretse ulamuliro wa digito. Nawa manambala oyambitsa pankhaniyi:
44% ya anthu achitapo kanthu kuti achepetse kuchuluka kwa deta yomwe amagawana pa intaneti
27% adayika mapulogalamu oletsa kutsatsa
21% amachepetsa nthawi yomwe amathera pa intaneti kapena kutsogolo kwa foni yam'manja,
ndipo 14% adachotsa akaunti yawo yapa media media.
2020: techlash kapena techlove?
Kafukufuku wa DSI 2020 adachitika mu Marichi-Epulo 2020, yomwe inali pachimake cha mliriwu komanso njira zoletsa padziko lonse lapansi, pakati pa anthu 32 m'maiko 22, kuphatikiza Russia.
Malinga ndi zotsatira za kafukufukuyu, tawona kuwonjezeka kwaukadaulo pakati pa mliriwu - izi ndi zotsatira zanthawi yayitali ya zomwe zidachitika miyezi yapitayi, ndipo zimalimbikitsa chiyembekezo chachikulu. Panthawi imodzimodziyo, m'kupita kwa nthawi pali chiwopsezo cha techlash - maganizo oipa pa teknoloji yomwe yakhala ikumveka padziko lonse lapansi m'zaka zaposachedwa.
Techlove:
- Poyerekeza ndi chaka chatha, anthu anayamba kugwiritsa ntchito digito ntchito nthawi zambiri: pafupifupi atatu mwa anayi a anthu omwe anafunsidwa m'mayiko onse (oposa 50% ku Russia) adanena kuti tsopano akugwiritsa ntchito kwambiri mabanki ndi kugula pa intaneti.
- 29% ya omwe adafunsidwa (padziko lonse lapansi komanso ku Russia) adavomereza kuti ndiukadaulo womwe umawalola kuti asayanjane ndi abale, abwenzi komanso mayiko akunja panthawi yokhala kwaokha. Chiwerengero chomwecho (pakati pa anthu a ku Russia pali ambiri a iwo - pafupifupi 35%) adanena kuti mautumiki a digito adawathandiza kuti apumule ndi kumasuka, komanso kupeza maluso atsopano ndi chidziwitso.
- Ogwira ntchito adayamba kugwiritsa ntchito luso la digito nthawi zambiri pantchito yawo (izi zinali pafupifupi theka la omwe adafunsidwa mu 2020 motsutsana ndi gawo limodzi mwa magawo atatu mu 2018). Chizindikiro ichi chikhoza kukhudzidwa ndi kusintha kwakukulu ku ntchito yakutali.
- Anthu akhala ndi chidaliro chochulukirapo pakutha kwaukadaulo kuthana ndi zovuta zamagulu, monga zovuta za COVID-19 pazachipatala ndi madera ena. Gawo la omwe ali ndi chiyembekezo chokhudza kufunikira kwaukadaulo kwa anthu adakwera kufika pa 54% poyerekeza ndi 45% mu 2019 (zochitika zofanana ku Russia).
Techlash:
- 57% ya anthu padziko lonse lapansi (53% ku Russia) amakhulupirirabe kuti mayendedwe aukadaulo akusintha mwachangu kwambiri (chiwerengerocho sichinasinthe kuyambira 2018). Zotsatira zake, amayesetsa kusanja digito: pafupifupi theka la omwe adafunsidwa (padziko lonse lapansi komanso m'dziko lathu) akufuna kugawa nthawi ya "mpumulo" kuchokera pazida.
- 35% ya anthu, monga chaka chatha, amawona zovuta zaukadaulo wa digito paumoyo ndi thanzi. Pali kusiyana kwakukulu pakati pa mayiko pa nkhaniyi: nkhawa yaikulu ikufotokozedwa ku China (64%), pamene Russia (22%) ndi Hungary (20%) ali ndi chiyembekezo. Mwa zina, omwe adafunsidwa akuwonetsa kuti ukadaulo umawapangitsa kukhala opsinjika kwambiri, ndipo zimakhala zovuta kuti "achotse" ku digito (13% padziko lapansi ndi 9% ku Russia).
- Ndi 36% yokha yapadziko lonse lapansi yomwe imakhulupirira kuti matekinoloje atsopano monga luntha lochita kupanga ndi ma robotic apanga ntchito mtsogolo. Anthu aku Russia amakayikira kwambiri nkhaniyi (pakati pawo 23%).
- Pafupifupi theka la omwe adafunsidwa, monga chaka chapitacho, ali ndi chidaliro kuti matekinoloje a digito akuwonjezera kusalingana pakati pa olemera ndi osauka. Maganizo a anthu a ku Russia pa vutoli nawonso sanasinthe, koma m'dziko lathu ndi 30% okha omwe ali ndi maganizo ofanana. Chitsanzo ndi kugwiritsa ntchito intaneti yam'manja ndi ntchito za digito. Ofunsidwa amawerengera kuchuluka kwa ntchito zapaintaneti komanso kuchuluka kwa ntchito zapaintaneti kuposa kupezeka kwa anthu onse (onani chithunzi chomwe chili kumayambiriro kwa nkhaniyi).
Kusokoneza zachinsinsi
Chifukwa chake, zotsatira za gawo loyamba zikuwonetsa kuti mliri wachulukitsa kusintha kwa digito. Ndizomveka kuti ndikukula kwa zochitika zapaintaneti, kuchuluka kwa data yomwe amagawana ndi ogwiritsa ntchito kwakula. Ndipo (woononga) ali ndi nkhawa Ndi zimenezo.
- Osachepera theka la omwe adafunsidwa padziko lonse lapansi (ndi 19% yokha ku Russia, otsika kwambiri m'misika yomwe adafunsidwa) amakhulupirira kuti makampani amateteza zinsinsi za data yawo.
- Ogula 8 mwa 10, padziko lonse lapansi komanso m'dziko lathu, ali okonzeka kukana ntchito zamakampani ngati apeza kuti deta yawo yagwiritsidwa ntchito molakwika.
Sikuti aliyense amakhulupirira kuti ndizovomerezeka kuti mabizinesi agwiritse ntchito deta yawo yonse kukonza zinthu ndi ntchito zawo. 45% padziko lonse lapansi ndi 44% ku Russia amavomereza kugwiritsa ntchito ngakhale zidziwitso zofunika kwambiri, monga imelo adilesi.
Padziko lonse lapansi, 21% ya ogula ali okonzeka kugawana zambiri zamasamba a intaneti omwe amawawona, ndipo 17% ali okonzeka kugawana nawo zambiri kuchokera pazambiri zapaintaneti. Chochititsa chidwi n'chakuti anthu aku Russia ali omasuka kwambiri kuti azitha kupeza mbiri ya asakatuli awo (25%). Nthawi yomweyo, amawona malo ochezera a pa Intaneti ngati malo achinsinsi - 13% okha amafuna kupereka izi kwa anthu ena.
Kutayikira ndi kuphwanya zinsinsi kwakhala kowononga kwambiri kudalira makampani aukadaulo ndi nsanja kwa chaka chachiwiri chotsatira. Koposa zonse, anthu ndi okonzeka kudalira mabungwe a boma kuti apulumutse deta yawo. Nthawi yomweyo, palibe makampani / gawo limodzi lomwe amakhulupilira kwathunthu pankhani zachinsinsi.
Maganizo oyipa a anthu pa nkhani zachinsinsi sizigwirizana ndi zomwe amachita pa intaneti. Ndipo izi sizodabwitsa:
- Anthu sakudziwa momwe angagwiritsire ntchito deta yawo mwachilungamo, koma akugawana nawo mochulukira, pogwiritsa ntchito mautumiki a digito mowonjezereka.
- Ogwiritsa ntchito ambiri safuna kugawana zambiri zaumwini, koma chitani izi (nthawi zambiri osazindikira).
- Anthu amafuna kuti makampani aziwapempha chilolezo chogwiritsa ntchito deta yawo, koma samawerenga mapangano a ogwiritsa ntchito.
- Makasitomala amayembekeza kusintha kwamunthu pazogulitsa ndi ntchito, koma amasamala kwambiri ndi zotsatsa zamakonda.
- Ogwiritsa ntchito akufunitsitsa kuti ayambenso kuyang'anira digito, koma akukhulupirira kuti m'kupita kwanthawi phindu la mautumiki a digito lidzaposa zoopsa zomwe zingatheke.
- Tekinoloje zopindulitsa anthu ndizofunika kwambiri kwa ogula mtsogolo.
Za tsogolo
Pamene kugwiritsiridwa ntchito kwa zinthu za digito, monga ntchito ndi matenda a umoyo, kumawonjezeka, kuchuluka kwa deta yaumwini kudzapitirira kuwonjezeka, kudzutsa nkhawa za ufulu ndi zosankha zotetezera.
Tikuwona zochitika zingapo zakuti zinthu zitheke - kuyambira pakupanga owongolera zamakhalidwe abwino ndi malamulo apadera oyang'anira makampani (ulamuliro wapakati) kupita ku mgwirizano pakati pamakampani ndi ogwiritsa ntchito pakupanga ndalama zamunthu (zaulere kwa onse).
Kuyang'ana zaka 2-3 zam'tsogolo, pafupifupi theka la ogula omwe tidawafunsa amafuna phindu lazachuma posinthana ndi zomwe akudziwa. Pakadali pano, iyi mwina ndi nkhani zam'tsogolo: m'chaka chathachi, munthu m'modzi yekha mwa 1 padziko lonse lapansi adagulitsa zomwe akudziwa. Ngakhale ku Austria kotala la omwe adafunsidwa adanenanso za milandu yotereyi.
Chinanso chofunikira kwa iwo omwe amapanga zinthu zama digito ndi ntchito:
- 66% ya anthu padziko lapansi (49% ku Russia) akuyembekeza kuti makampani azigwiritsa ntchito ukadaulo kuti apindule ndi anthu pazaka 5-10 zikubwerazi.
- Choyamba, izi zimakhudza chitukuko cha zinthu ndi ntchito zomwe zimathandizira thanzi ndi moyo wabwino - ziyembekezo zotere zimagawidwa ndi 63% ya ogula padziko lonse lapansi (52% ku Russia).
- Ngakhale kuti ogula akuda nkhawa ndi mbali yamakhalidwe ogwiritsira ntchito matekinoloje atsopano (mwachitsanzo, kuzindikira nkhope), pafupifupi theka la omwe adafunsidwa padziko lonse lapansi (52% ku Russia) ali okonzeka kulipira zinthu ndi ntchito pogwiritsa ntchito Face-ID kapena Touch-ID. machitidwe.
Zokumana nazo zopindulitsa zidzakhala zofunikira pabizinesi iliyonse, osati panthawi ya mliri, koma m'zaka khumi zikubwerazi. Poyankha zofuna zatsopano, makampani akuyenera kuyang'ana kwambiri popanga mayankho omwe amathandizira anthu kuwongolera moyo wawo, m'malo mongolimbikitsa malonda kapena ntchito. Komanso mbali yamakhalidwe ogwiritsira ntchito deta yawo.
Source: www.habr.com