Chabwino CRM ndi CRM. Ndi zophweka kuposa momwe mukuganizira
Mukukumbukira zojambula zakale za mvuu yomwe inkachita mantha kwambiri ndi katemera ndipo pamapeto pake idatenga jaundice yopatsirana? Chojambula chabwino kwambiri komanso chophunzitsira kwa ana omwe amawopa jekeseni imodzi, adasiya zochitika zenizeni zenizeni: m'chipatala, wodwala matenda a jaundice amayamba jekeseni weniweni wa jekeseni, ndege yodutsa mtsempha, kudontha kwa mtsempha, ndi intramuscular. Izi zikutanthauza kuti, mvuu yathu yayikulu idapewa mphindi imodzi yosasangalatsa ndipo idalandiranso mazunzo kwa milungu ingapo (pakumvetsetsa kwake).
Kodi mwayang'ana kale mutuwo kuti muwonenso zomwe nkhaniyo ikunena ndikumvetsetsa zomwe mvuu yachikasu ikukhudzana nayo? Zonse zili bwino, ndife athanzi (mwina). Chowonadi ndi chakuti khalidwe la munthu wojambula zithunzizi limakumbutsa khalidwe la atsogoleri amalonda ang'onoang'ono omwe akuganiza zogwiritsa ntchito CRM: "Eh, ndisiya kwa kanthawi, chilichonse chimene chingandichitikire!" Nthawi ina kwinakwake mtsogolo mwanjira ina nthawi ina pambuyo pake. " Pakali pano, zizindikiro zikukula, nthawi ikutha, ndipo chiyembekezo chikulephereka.
Kuchokera pazithunzi "Za mvuu yomwe inkawopa katemera", mtundu wa CRM
Moni mabizinesi ang'onoang'ono
Kotero, tiyeni tiganizire zinthu zosavuta: pali bizinesi yaying'ono (m'munda uliwonse, kaya IT, bungwe, kapena kupanga) ndi woyang'anira wake. Bizinesiyo imakhala ndi ndalama, woyang'anira amakhala ndi mutu nthawi zonse chifukwa cha zovuta zazing'ono zosatha: anthu ogulitsa achoka m'manja, amaiwala nthawi zonse za makasitomala, malonda samatsekedwa, koma amangokhalira kukambirana koyamba, zolemba zimatengera zambiri. nthawi. Ndipo zikuwoneka kuti ntchitoyo ndi yowonjezera, koma mwanjira ina ndiyovuta kwambiri.
Zimakhala ndi zoopsa zotani?
Kuopsa kwa kutayika kotayika - chifukwa cha misonkhano yoiwalika, mafoni ndi makalata, chifukwa cha kuchedwa kwa ntchito kapena mavoti, ndi zina zotero. Muyenera kumvetsetsa kuti m'dziko la intaneti lomwe likupezeka paliponse, makasitomala omwe angakhale nawo adzaphunzira za mavuto anu ndi utumiki mofulumira kuposa momwe mumalembera atolankhani za chochitika chotsatira mu kampani (mwa njira, ndikutaya nthawi).
Chiwopsezo cha makasitomala osakhulupirika - makasitomala omwe alipo angasinthire ku msasa wosakhulupirika chifukwa cholankhulana mosagwirizana ndi munthu payekha, zovuta ndi oyang'anira, kapena liwiro lotsika poyankha zopempha. Ndipo ochita nawo mpikisano akukoka kale makasitomala otere ndi dzanja. Ndipo kwa thumba.
Kuopsa kwa kutaya gawo la deta kapena makasitomala onse ndi chiopsezo chachikulu cha katundu wamtengo wapatali. Pazifukwa zina, mabizinesi ang'onoang'ono sanaphunzire kuwerengera mtengo wa data ndi makasitomala, mtengo wokopa ndi kusunga, komanso mtengo wonse wazomwe zimalumikizana. Koma pali amene amadziwa kuwerengera ndi kugulitsa zonse. Ndizotheka kuti antchito anu achotse zonse zomwe mumafunikira komanso makasitomala popita kukagwira ntchito kwa omwe akupikisana nawo. Kuphatikiza apo, deta yosalongosoka komanso yosasinthika imatha kutayika yokha, zomwe zimakwiyitsa kwambiri.
Kuopsa kwa malipoti olakwika ndi zosankha zolakwika. Mukukakamizika kukhulupirira malipoti omwe antchito amakupatsirani, ndipo amawachita m'njira zosiyanasiyana: ena mwachikumbumtima, ena agwada, ena kunja kwa buluu, ena popanda paliponse. Motero, kaonedwe ka zinthu nβkopanda phindu, ndipo zosankha zimene zimaperekedwa pazifukwa zake nβzolakwika.
Chitsanzo cha moyo. Kampaniyo idapanga mkaka, ndipo dipatimenti yogulitsa ndiwo inali ndi udindo wogulitsa. Tinali aulesi kwambiri kusonkhanitsa deta kuchokera ku malo ogulitsa, ndipo ena mwa malo athu omwe sanasunge ngakhale zolemba. Anajambula ziwerengero, malonda adayambitsa kukwezedwa pambuyo pa kukwezedwa, adasintha ma CD. Unyolo wawukulu udasiya kunyamula mitundu itatu yazinthu, ndipo madandaulo adabuka okhudza masikelo apamwamba. Izi zikanapitirira ngati woyangβanira ntchitoyo sanamve mwangozi kuchokera kwa wogulitsa pa kiosk pafupi ndi fakitale kuti zinthu zitatuzi zasiya kugulitsidwa. Tidasanthula, kufufuza, ndikusonkhanitsa gulu loyang'ana - zidapezeka kuti zogulitsa za mpikisano zinali zapamwamba pamtengo komanso pazowonjezera zokometsera (zodzaza zipatso). Tidagula zodzaza "zokoma", tidasintha ukadaulo, chinthu chimodzi chidasiyidwa - ma network adayamba kutenga malonda, kuchuluka kwa malonda kudakwera. Kuphatikiza apo, mtengo wakusintha kwaukadaulo umawononga gawo limodzi mwa magawo atatu a mtengo wamalonda olimbikitsa "mitembo".
Kuopsa kwa bizinesi mkati mwa bizinesi ndi chizindikiro chowopsa m'mabizinesi ang'onoang'ono. Ogwira ntchito, omwe akugwira ntchito m'gulu laling'ono, amakhulupirira kuti azindikira kale chinyengocho ndipo amizidwa muzovuta zonse zamalonda ndikuyamba kumanga kampani mkati mwa kampani ya abwana, mwachitsanzo, kumaliza mapangano ndi makasitomala mwachindunji kapena kupereka zina zowonjezera. kudutsa kampaniyo. Izi sizimangotengera ndalama ku kampani, komanso zimapanga antchito opanda ntchito: amathera pafupifupi nthawi yawo yonse yogwira ntchito pa "bizinesi yawo." Mwa njira, izi ndizochitika wamba mu gawo la IT.
Pamodzi, uku ndi kuopsa kwa ndalama zomwe zatayika - zoopsa zilizonse zimachotsa gawo lina la ndalama zomwe kampaniyo ikadapeza. Ngati muwonjezera pa zonsezi chiwopsezo cha mbiri ndi zida zomwe zimagwiritsidwa ntchito pothana ndi mavuto, mumapeza mtundu wina wa katundu wosapiririka kwa mabizinesi ang'onoang'ono.
CRM (nthawi yomweyo kapena pakapita nthawi) imatha kusinthidwa ndikusinthidwa malinga ndi zosowa za kampaniyo, ndipo imakula mosavuta ndi kukula kwa bizinesi. Inde, ngati tikukamba za ma CRM opangidwa, omwe apangidwa kwa zaka zopitirira chaka chimodzi osati pa bondo, koma poganizira kafukufuku wozama wa zofunikira komanso pamtengo woyenerera. CRM kuchokera kwa freelancer Vasya Ivanov kwa 30 rubles. sangathe kuchita izi (komanso china chilichonse pamndandanda).
Zomwe CRM singachite
Gulitsani inu ndi antchito anu. Izi si nzeru zopangira, osati robot (mwachidziwitso cha mawu), osati munthu, koma mapulogalamu okha, gulu la malingaliro olembedwa ndi anthu pansi pa mawonekedwe. Izi zikutanthauza kuti muyenera kutsegula ndikugwira ntchito - ndiye zotsatira zake sizikhala kutali. Kugula ndi kukhazikitsa mapulogalamu sikukutanthauza china chilichonse kupatula kugula ndikuyiyika - simuyenera kukhala mafani a gulu lonyamula katundu.
Makasitomala osangalatsa amasiya mwadzidzidzi pakati pa funnel (zomwe simungathe kuziwona, ha!) Ndikupita popanda kufotokoza. Mwina amachita mwachindunji ndi antchito anu ndipo kwinakwake chiwopsezo chachikulu komanso chiwopsezo chambiri chikuyandikira.
Nthawi yochuluka imathera kusonkhanitsa ndi kukonza deta; matebulo ambiri ayenera kukopera ndi kusungidwanso; zambiri zimatayika.
Oyang'anira "sazindikira" makasitomala chifukwa ... sadziwa kuti amalankhulana ndi ndani, chilichonse chimakhazikika pamalumikizidwe amunthu komanso kulumikizana komwe kumakhala anthu ogulitsa ma cell. Ngati anthu ogulitsa alibe chidwi ndi kasitomala, amachoka.
Simudziwa chilichonse chokhudza mbiri yamalonda komanso magwiridwe antchito a manejala aliyense payekha, ndipo mamanenjala sanamvepo za kuika patsogolo malonda ndipo amakhulupirira kuti chofunika kwambiri ndi amene amalipira zambiri / kukuwa mokweza / kudandaula ku The Hague ndi Strasbourg, osati iyeyo. amene ali wokonzeka kutseka mosadukiza malonda ang'onoang'ono osati munthu amene akufuna kuchotsera pa katundu wamkulu.
Mabizinesi anu sanamvepo mawu oti "njira zamabizinesi" ndipo ali ngati mtolo wopuwala wa minyewa.
Oyang'anira amamenyera makasitomala, amawabera wina ndi mzake ndipo nthawi zambiri amakhala ngati scouts pa chiwembu kusiyana ndi anthu omwe ayenera kubweretsa ndalama zambiri.
Muzochitika izi, dongosolo la CRM ndi ambulansi komanso chisamaliro chachikulu. Zina zonse ndi malingaliro a chitukuko chabwino ndi choyenera cha kampani.
Kalekale, ndimakonda tanthawuzo lomwe limayesa machitidwe abwino a CRM ngati china chilichonse koma chipolopolo cha digito chogulitsa. Komabe, lero ndi chipolopolo cha digito cha bizinesi yonse, chifukwa machitidwe amakono a CRM tsatirani zambiri zomwe zimagwirizana mukampani. Koma kutanthauzira kwa CRM yoyipa kumakhalabe komweko: CRM yoyipa ndi dongosolo lomwe limayambitsa mavuto ambiri kuposa momwe limathetsera.
Thandizo la ZEDline- dongosolo losavuta komanso losavuta la matikiti amtambo ndi mini-CRM ndikuyamba ntchito pompopompo
RegionSoft CRM Media - CRM yamphamvu yapa TV ndi wailesi komanso otsatsa akunja; njira yeniyeni yamakampani yokhala ndi mapulani atolankhani ndi kuthekera kwina.