Pakati pa Marichi, Spotify adasumira ku European Commission motsutsana ndi Apple. Chochitika ichi chinakhala chiwonongeko cha "kulimbana kwachinsinsi" komwe makampani awiriwa akhala akugwira kwa nthawi yaitali.
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Zitonzo zambiri
Malinga ndi ntchito yotsatsira, bungweli limasankha ntchito zamakampani ena zolimbikitsa Apple Music. Mawu onse odandaula omwe adaperekedwa ndi EU palibe, koma Spotify adayambitsa tsamba lotchedwa - "Nthawi yosewera moona mtima" - zomwe zidawonetsa madandaulo akulu ku bungwe la apulo. Nazi zina mwa izo:
Misonkho ya tsankho. Opanga mapulogalamu a App Store amalipira komishoni pazogula zilizonse zopangidwa ndi ogwiritsa ntchito (zomwe zimatchedwa In-App Purchases). Komabe, si onse omwe amalipira "ndalama". Mwachitsanzo, lamuloli silikugwira ntchito ku Uber ndi Deliveroo, koma limagwiranso ntchito ku Spotify ndi ntchito zina zotsatsira.
Spotify anayambitsa mu lotseguka kalata , kuti kulembetsa kumaakaunti a premium kumakhalanso ndi chindapusa. Zotsatira zake, kampaniyo imakakamizika kukweza mitengo yawo.
Zolepheretsa kulankhulana. Malinga ndi malamulo a App Store, makampani amatha kuchoka kuzinthu zolipira za Apple. Koma ndiye amataya mwayi wotumizira zidziwitso za ogwiritsa ntchito za kukwezedwa ndi zopereka zapadera.
Kuwonongeka kwa UX. Makasitomala a Spotify sangathe kugula zolembetsa zapaintaneti mkati mwa pulogalamuyi. Kuti amalize kugula, ayenera kumaliza mu msakatuli.
Zovuta kukonzanso mapulogalamu. Ngati App Store yasankha kuti zosintha za pulogalamu ya chipani chachitatu sizikukwaniritsa zofunikira, zikanidwa. Zotsatira zake, ogwiritsa ntchito amaphonya zatsopano zofunika.
Ecosystem yotsekedwa. Malinga ndi Apple, pulogalamu ya Spotify siyingaseweredwe pa okamba a HomePod. Komanso, Siri misonkhano si Integrated mu Spotify - kachiwiri ndi chisankho cha apulo chimphona.
Poyankha zoneneza za Apple yankho. Momwemo, oimira chimphona cha IT adakana zomwe Spotify adanena. Makamaka, adanenanso kuti App Store sinalepheretsepo zosintha papulatifomu, ndipo ntchito ikuchitika kuti aphatikize Spotify ndi Siri.
Mkangano pakati pa makampaniwo unayambitsa mkuntho wa pa malo ochezera a pa Intaneti pakati pa opanga mapulogalamu. Ena a iwo adagwirizana ndi Spotify. M'malingaliro awo, malamulo angapo a App Store amalepheretsa mpikisano wathanzi. Ena amakhulupirira kuti chowonadi chinali kumbali ya Apple, popeza kampaniyo imapereka zida zake kwa opanga ndipo ili ndi ufulu wolandila ndalama.
Mbiri ya mkangano pakati pa Apple ndi Spotify
Mikangano pakati pa makampani awiriwa yakhala ikuchitika kuyambira 2011. Ndi pamene Apple 30% chindapusa pogulitsa zolembetsa mu pulogalamu. Ntchito zingapo zotsatsira nthawi yomweyo zidatsutsa zatsopanozi. Rhapsody zotheka kuchoka ku App Store, ndipo Spotify anasiya Kugula kwa In-App. Koma oimira omalizawa amati Apple, kudzera munjira zosiyanasiyana, idakakamiza kampaniyo kuti igwirizane ndi zolipira. Mu 2014, Spotify adasiya ndipo iwo onjezerani mtengo wolembetsa kwa ogwiritsa ntchito a iOS.
Chaka chomwecho Apple Wopanga zida zamawu a Beats Electronics ndi Beats Music, ndipo patatha chaka, bungweli lidayambitsanso ntchito yake yotsatsira. , isanatulutsidwe, chimphona cha IT chinayitanitsa zilembo zazikulu za nyimbo kuti "azikakamiza" pazinthu zina zotsatsira. Mlanduwu unakopa chidwi cha dipatimenti yachilungamo ya US ndi Federal Trade Commission.
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Mkanganowo unapitirira chaka chimodzi pambuyo pake. Mu Meyi 2016, Spotify adasiyanso Kugula kwa In-App. Poyankha App Store iyi mtundu watsopano wa Spotify ntchito. Mu 2017, Spotify, Deezer ndi makampani ena angapo dandaulo loyamba kwa oyang'anira mpikisano a EU pa nsanja zomwe "zimagwiritsa ntchito molakwika mwayi wawo." Dandaulo silinatchule dzina la chimphona cha IT, koma kuchokera pazomwe zidatsatira kuti zidali za izi.
Kugwa kwa chaka chomwecho, Spotify ndi Deezer kalata yopita kwa Jean-Claude Juncker, Purezidenti wa European Commission (EC). M'menemo, adalankhula za zovuta zomwe mabungwe akuluakulu apadziko lonse amapangira mabungwe ang'onoang'ono. Palibe chomwe chimadziwika ponena za kuyankha kwa Juncker mpaka pano.
Milandu ina
Mu Novembala 2018, Khothi Lalikulu ku US lidamva mlandu womwe gulu la ogwiritsa ntchito a iPhone mu 2011 linapereka. Imati Apple idaphwanya malamulo a federal antitrust ndi chindapusa chake cha 30 peresenti. Komabe, mlanduwu sunathe ndipo ukhoza kubwezeredwa koyamba.
Chaka chino Kaspersky Lab dandaulo lotsutsana ndi Apple ku Federal Antimonopoly Service of Russia. App Store yafuna zoletsa pa magwiridwe antchito a pulogalamu yowongolera makolo. Akatswiri adalumikiza chofunikira ichi ndikuti chaka chatha Apple ntchito yofananira.
Sizikudziwikabe kuti mkangano womwe ulipo pakati pa Spotify ndi Apple utha bwanji. European Commission isiya kufufuza kwake ngati chimphona cha IT chitsimikizira kuti chili ndi ufulu wokhazikitsa mikhalidwe yosiyana siyana yotsatsira ntchito. Koma akatswiri akuganiza kuti kuganiziridwa kwa mlanduwu kupitilira. Mkhalidwe wofananawo ndi madandaulo a Novell motsutsana ndi Microsoft: mlanduwu udaperekedwa mu 2004, ndipo mlanduwo udatsekedwa mu 2012.
Kuwerenga kowonjezera kuchokera patsamba lathu lamakampani ndi njira ya Telegraph:
Source: www.habr.com