Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Ma metrics ndi opusa, mukuti, ndipo mukhala olondola. Mu chinachake.

Zowonadi, zikafika pama metrics, metric yoyamba yomwe imabwera m'maganizo ndi traffic.

Anthu ambiri amakonda kusinkhasinkha kwa maola ambiri akuyang'ana pazithunzi zamagalimoto patsamba lawo.

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Zimakhala zoziziritsa bwanji kuwonera mzerewo ukudumpha - mmbuyo ndi mtsogolo, mmbuyo ndi mtsogolo ... Ndipo kumakhala kozizira kwambiri pamene kuchuluka kwa magalimoto pamasamba kukukula mosalekeza.

Kenako kutentha kosangalatsa kumafalikira m’thupi lonse ndipo maganizo amakwera kumwamba kuyembekezera mana akumwamba.

Aa, chisangalalo chotani nanga, chisangalalo chotani nanga!

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Ndipo ngakhale chithunzicho chiri chachisoni ...

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Simungathebe kuchotsa maso anu pa tchati, ndizosokoneza kwambiri.

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Zikuwoneka kuti pali tanthauzo lachinsinsi lobisika muzithunzi. Zowonjezereka, ndipo chithunzicho chidzawulula zinsinsi zake ndikukuuzani njira yosavuta komanso yothandiza yokopa makasitomala ambiri. Ndiyeno ndalamazo ndithudi zidzayenda ngati mtsinje.

Koma m'malo mwake, kupezekapo ndi "metric yokoma (zachabechabe)" yomwe ilibe tanthauzo lililonse.

Ndipo awa ndi ma metric ambiri. Kwenikweni, ma metric onse omwe mukuwona ndi shuga. Ndipo ndichifukwa chake ma metric ali ndi mbiri yoyipa ngati kuwononga nthawi ndi khama mopanda pake.

Koma zoona zake n’zakuti sizili choncho. Miyezo yoyenera imapereka chidziwitso chofunikira kwambiri komanso nthawi zina chofunikira kwambiri pabizinesi ndi projekiti.

Bhonasi yayikulu ndi cholinga cha ma metric ndikuti amapangitsa kuti zitheke kuyang'anira bizinesi kapena projekiti yanu.

Kodi mungadziwe bwanji ngati metric ndi yoyipa?

Tiyeni tione chitsanzo chophweka kwambiri - liwiro la galimoto.

Chonde ndiuzeni kuti liwiro limatanthauza chiyani...

100 km/h?

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Hm...

Hm...

Ndiye zikutanthauza chiyani?

Ndikuganiza kuti mwina munaganiza nokha kuti ... sizikutanthauza kalikonse!

CHABWINO. Tsopano funso lachiwiri:

Kodi 100 km/h ndiyabwino kapena ayi?

Hm...

Palibe mmodzi kapena winayo?

Kulondola!

Kuthamanga ndi metric yopanda ntchito komanso yopusa. Pokhapokha, ndithudi, mumagwiritsa ntchito paokha. Kuphatikiza ndi ma metrics ena, imatha kunena, koma palokha, sichoncho.

Kuchuluka kwa magalimoto pamasamba ndi liwiro lomwelo.

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Ichi ndichifukwa chake palibe chifukwa chokhalira kutsogolo kwa tchati chamayendedwe apamtunda. Sadzakuululira chinsinsi cha moyo. Kodi mukumvetsa tsopano?

Ndi ma metric omwe ali abwino ndiye?

Mwachitsanzo, Churn rate. Metric iyi imakuwuzani kuchuluka kwamakasitomala omwe asiya kampani/tsamba kwanthawi yayitali.

Churn rate = 1% imati timangotaya 1% ya makasitomala. Iwo. Sitikutaya aliyense.

Ngati Churn rate = 90%, ndiye izi zikutanthauza kuti tikutaya pafupifupi makasitomala athu onse. Ndizoyipa!

Kodi mukuwona kusiyana pakati pa metric ndi liwiro?

Churn rate ndi metric watanthauzo omwe amayankha funso ngati china chake ndichabwino kapena cholakwika. Ndipo simuyenera kuganiza zomwe zikutanthauza.

Ichi ndi metric yomwe imadzilankhula yokha!

Ndipo tsopano ndife okonzeka kuchitapo kanthu mwachangu kuti tichepetse vuto la makasitomala.

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Ndicho chifukwa chake miyeso yotereyi imatchedwa kuchitapo kanthu. Chifukwa amalimbikitsa kuchitapo kanthu.

Mulingo wa "kutsekemera" kwa ma metrics

Pali njira yosavuta yodziwira kuti metric ndi "zachabechabe".

Zambiri mtheradi metrics, monga kuchuluka kwa magalimoto, kuchuluka kwa zotsitsa, kuchuluka kwa ma retweets, kuchuluka kwa maimelo/olembetsa, kuchuluka kwa zokonda, ndi zina zambiri. ndi chizi.

Ma metrics achibale, olemedwa nthawi zambiri amatha kuchitapo kanthu. Koma si onse!

Ponena za ma metrics abwino, palibe chotsimikizika apa, chifukwa kuunika kwabwino pakokha sikungakhale kolondola komanso kosadziwika bwino.

Koma kumbali ina, kugwiritsidwa ntchito kwa pulogalamu kumatha ndipo kuyenera kuyesedwa ndendende ndi momwe amawonera ogwiritsa ntchito kumapeto ndipo palibe china chilichonse.

Momwe mungafikire ma metrics ambiri?

Chinthu choyamba chimene muyenera kuchita ndikutembenuza ubongo wanu.

Osasewera.

Aliyense (!) amene amakumana ndi ma metrics, choyamba amayamba kuyang'ana chifukwa chokhala mwa iwo. Koma iwo sangawonetse izo, mwatsoka.

Ma metrics ali ngati wolamulira wamba omwe timayesa nawo chilichonse chomwe tikufuna.

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Simukuyang'ana chifukwa chokhala ndi wolamulira wamba wamba, chabwino?

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

Kupeza tanthauzo la moyo pamzere ndiko kumatchedwa β€œnjira yopita pansi.”

Kuti mugwire ntchito ndi ma metric molondola, muyenera kusintha paradigm ndikuyamba kugwira ntchito mozungulira, kuchokera pamwamba mpaka pansi.

Iwo. choyamba chitanipo kanthu, kenako gwiritsani ntchito ma metric kuyeza zotsatira zake.

Ma metrics ayenera kugwiritsidwa ntchito ngati mutu wamba pakuyezera ndipo palibenso china.

Ganizilani za mau amenewa.

Yezerani zotsatira za zochita zanu pogwiritsa ntchito ma metric, m'malo mongopanga zochita potengera kuwerengera kwa wolamulira wamatabwa.

Njirayi imatchedwanso "Hypothesis-> Measurement".

Chabwino, izi ndi zomveka.

Funso Nambala 2: β€œNdiyeze chiyani kwenikweni? Mungapeze bwanji zoyezera zoyenera?

Kodi mungapange bwanji ma metrics anu?

Mukayang'ana pa intaneti, mutha kupeza zambiri, kapena mazana a ma metric osiyanasiyana pamutu womwewo.

Mwachitsanzo, mutha kupeza pafupifupi zana zamapulogalamu apamwamba. Izi zikuphatikiza miyezo ya GOSTR-ISO, ma metric owerengeka mu SonarQube, zosankha zina zodzilemba zokha, komanso ma metrics "abwino" potengera ndemanga za ogwiritsa ntchito.

Ndiye ndi ati omwe ali oyenera kugwiritsa ntchito ndipo ndi ati omwe alibe?

Njira yabwino ndiyo kutsogoleredwa ndi "core value".

OMTM (Metric One That Matters)

Tiyeni titenge chitsanzo.

N'zoonekeratu kuti ngati mukufuna kusintha khalidwe la mapulogalamu anu mankhwala, ndiye inu mukhoza kuyeza khalidwe limeneli m'njira zosiyanasiyana.

Ubwino sikungokhudza kuchuluka kwa zolakwika. Ngati muyang'ana khalidwe lonse, ndiye izi ndi:

kuchuluka kwa zochitika m'makampani,
kusavuta kugwiritsa ntchito komanso kuzindikira,
liwiro la ntchito,
kukwanira komanso nthawi yake yokwaniritsa ntchito zomwe zakonzedwa,
chitetezo.

Pali njira zambiri ndipo sizingatheke kugwira ntchito ndi zonsezi nthawi imodzi. Amachita izi mophweka: amasankha chimodzi, chofunikira kwambiri pakali pano, ndikugwira ntchito nacho chokha.

Njirayi imatchedwa OMTM (One Metric That Matters) - One (Single) Wofunika Metric.

Ndizomveka kuti mtundu wa pulogalamu ya OMTM usankhe kuchuluka kwa zochitika zazikulu (zofunika komanso zovuta) m'mafakitale.

Kwa ogulitsa pa intaneti, simuyenera kuganiza za OMTM konse - ndi kuchuluka kwa malonda kapena phindu (malingana ndi chisankho chanu).

Metric Yofunika Imodzi iyi ikhala mtengo woyambira wa ma metrics anu. Ndipo gawo lawo lomaliza lidzadalira pa izo.

Mtengo Mkati

Nthawi zambiri amayamba kupanga masinthidwe "opanda nzeru," poyang'ana pa intaneti ndikusankha njira zabwino kwambiri zomwe apeza malinga ndi mfundo yakuti: "O! Izi zidzatiyendera bwino! "

Monga mukumvetsetsa, iyi si njira yabwino, sichoncho?

Koma mumasankha bwanji metric yomwe mungatenge ndi yomwe ayi?

Mwachitsanzo, mitundu yosiyanasiyana ya kutembenuka kwa ogwiritsa ntchito nthawi zambiri imayesedwa.

Koma chifukwa chiyani amayesa ogwiritsa ntchito osati china chake? Kodi mwaganizirapo za funso ili?

Mwachibadwa, pali yankho.

Tiyeni tiwone sitolo yapaintaneti ngati chitsanzo chosavuta kumvetsetsa.

Tiyerekeze kuti mukufuna kuwonjezera malonda anu. Ndi ma metric omwe mungafune pa izi? Momwe mungayankhire izi?

Pali njira imodzi yosavuta, yomveka komanso yogwira ntchito. Chilichonse chimachitika mukayankha funso:

NDANI AMAPHUNZIRA CHIWIRI?

Timagwira ntchito motengera kuchuluka kwa malonda, chabwino? Tikufuna kuwonjezera, sichoncho?

Ndani ndi chiyani chomwe chiyenera kusonkhezeredwa kuti muwonjezere malonda?

Inde,

kuyenera kukhudza chifukwa -
pa iye amene β€œamapanga” phindu.

Ndani amapanga ndalama m'sitolo yapaintaneti? Kodi ndalamazo zimachokera kuti?

Zosavuta kwambiri: kuchokera kwa makasitomala.

Ndi pati kwenikweni mu sitolo yapaintaneti yomwe mungakhudze makasitomala?

Inde, kulikonse!
Kulondola. Pa gawo lililonse la moyo wamakasitomala.

Kuyimira kuzungulira kwa moyo, ndikwabwino kupanga zomwe zimatchedwa. "chifaniziro" cha kuyenda kwa kasitomala kudzera munjira.

Chitsanzo cha malo ogulitsa pa intaneti:

Kuzindikira pa ma metrics: momwe ndimamvetsetsera ma metrics ndi chithumwa chawo chachikulu

N’chifukwa chiyani zili choncho? Chifukwa makasitomala amasochera pamene akusuntha kuchoka pa sitepe imodzi kupita ku ina.

Powonjezera kuchuluka kwamakasitomala pamlingo uliwonse wa fayiloyo, timangowonjezera kuchuluka kwa malonda.

Chitsanzo chosavuta.

Miyezo ya "Kusiyidwa Kwa Ngolo" ikuwonetsa kutembenuka kuchokera pangolo yogulira kupita kuyitanitsa yomalizidwa.

Tinene kuti pakuyezera koyamba mudapeza kuti 90% ya madengu atayika, i.e. Pa madengu 10, imodzi yokha ndiyomwe imapangidwa.

Pali cholakwika chilichonse ndi ngolo yogulira, sichoncho?

Kuti zikhale zosavuta, tidzaganiza kuti kuchuluka kwa dongosolo limodzi ndi ma ruble 100. Kuti. malonda omaliza adzakhala ma ruble 100 okha.

Chifukwa cha kusintha kwa ngolo, kuchuluka kwa ngolo zosiyidwa kunatsika ndi 10% mpaka 80%. Kodi izi zikuwoneka bwanji mu manambala?

Pa madengu 10, maoda 2 anayamba kuikidwa. 100 rubles * 2 = 200 rubles.

Koma uku ndikuwonjezeka kwa malonda ogulitsa ndi 100%! Bingo!

Powonjezera kutembenuka kwanu ndi 10% yokha, mwachulukitsa malonda anu ndi 100%.

Zodabwitsa!

Koma umo ndi momwe zimagwirira ntchito.

Kodi mukumvetsa tsopano kukongola kwa ma metric omangidwa molondola?

Ndi chithandizo chawo mungathe kukwaniritsa zotsatira zabwino pazochitika zanu.

Ndi malo ogulitsira pa intaneti, chilichonse ndi chosavuta, koma zonsezi zingasamutsidwe bwanji, mwachitsanzo, ku mtundu wa pulogalamuyo? Inde chimodzimodzi:

  1. Timasankha mtengo wofunikira womwe tikugwira nawo ntchito. Mwachitsanzo, tikuchepetsa kuchuluka kwa zochitika m'makampani.
  2. Timamvetsetsa yemwe ndi zomwe zimapanga mtengo uwu. Mwachitsanzo, source code.
  3. Timamanga mayendedwe a mayendedwe a gwero ndikuyika ma metric pa sitepe iliyonse ya faniyo. Zonse.

Apa, mwachitsanzo, ndi ma metric abwino ati omwe angapezeke (kuchokera pamwamba pamutu wanga)…

Chizindikiro cha mtengo:

  • Kuchulukana kwazovuta zamafakitale pamizere 1000 yamakhodi

Ma metrics kutengera ma source code life cycle:

  • kuchuluka kwa kuphatikizika kosachita bwino,
  • autotest coverage,
  • kuchuluka kwa ma autotes osachita bwino,
  • kulephera kwa kutumizidwa.

Ma metric otengera kuwonongeka kwa moyo:

  • mphamvu ya kuzindikira zolakwika,
  • mphamvu zowongolera,
  • dynamics of rediscoveries,
  • ma dynamics a zolakwika zolakwika,
  • pafupifupi nthawi yodikira kukonza,
  • nthawi yapakati kukonza.

Zotsatira

Monga mukuwonera, mutu wama metric ndiofunikira kwambiri, wofunikira komanso wosangalatsa.

Momwe mungasankhire ma metric oyenera:

Sankhani OMTM, ganizirani za mtengo wake, ndikuyesa opanga mtengowo.

Pangani ma metric potengera moyo wa wopanga.

Pewani kugwiritsa ntchito miyeso yeniyeni.

Chinanso choti muwerenge pamutuwu

Mutu wa ma metrics udakhala wotchuka chifukwa cha kayendedwe ka Lean Startup, kotero ndibwino kuti muyambe kuwerenga kuchokera kumagwero oyambira - mabuku "Lean Startup" (kumasulira mu Chirasha - "Business from Scratch. The Lean Startup Method" pa Ozon) ndi "Lean Analytics" (palibe kumasulira, koma buku mu Chingerezi limagulitsidwa pa Ozon).

Zambiri zitha kupezeka pa intaneti ngakhale mu Chirasha, koma, mwatsoka, buku lathunthu silinapezeke ngakhale kugawo lakumadzulo.

Mwa njira, tsopano pali ngakhale "akatswiri azinthu" omwe ntchito yawo ndikumanga makina olondola azinthu zawo ndikupereka njira zowongolera.

Ndizomwezo.

Ngati nkhaniyi ikuthandizani kumvetsetsa bwino tanthauzo la nkhaniyi, wolemba angathokoze chifukwa cha "like" ndikulembanso.

Source: www.habr.com

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