Moni lolowera! Lero ndikuwuzani nkhani yosangalatsa yokhudza kupirira kwathu, msika waku Russia wosiyanasiyana. Ndine m'modzi mwa oyambitsa nawo kampani yomwe imagulitsa ma seva ogwiritsidwa ntchito. Ndipo tikambirana za msika wa zida za B2B. Ndiyamba ndi kung'ung'udza: "Ndimakumbukira momwe msika wathu unkayendera pansi pa tebulo ..." Ndipo tsopano akukondwerera chaka chake choyamba (zaka 5, pambuyo pake), kotero ndimafuna kuti ndizichita pang'onopang'ono ndikuwuza momwe zonse zinayamba.
Momwe zonse zidayambira, dzina lolowera
Kugulitsa ma seva ogwiritsidwa ntchito ku Russia kudayamba posachedwa (pali yankho chifukwa chake pansipa). Kuyamba kwa malondawa kunalandiridwa, monga mwachizolowezi, ndi kukayikira komanso kusakhulupirira. Komabe, mavuto azachuma m'zaka zimenezo (ndalama zosinthira ma ruble zidadumphira mozama kwambiri motsutsana ndi dola ndi yuro kumapeto kwa chaka cha 2014) zidayendetsa kufunikira, ndipo kutukuka kwa phunziroli kudapitilira kudumphadumpha.
Nthawi zambiri, msika wa zida zamakompyuta zomwe zidagwiritsidwa ntchito zidayambira ku USA m'zaka za m'ma 80, koma kukula mwachangu kudayamba kumayambiriro kwa zovuta za 2000s (nthawi ya "dot-com crash"). Ku Russia, zonse zidayamba pambuyo pake, chifukwa ... Kuyambira kumayambiriro kwa zaka za zana, ntchito za IT zamakampani apakhomo nthawi zambiri zimakhala ndi mfundo yakuti "ndife osauka kwambiri kuti tisagule zotsika mtengo" (chabwino, kapena anali ndi "famu yawo" monga mphamvu ya seva). Mu 2014-2015, pa "nthawi yosaiwalika", pamene dola idalumphira kawiri - ndi mitengo yazinthu zonse zomwe zinatumizidwa kunja - izi ndi zomwe zinapereka chilimbikitso chofunikira pa chitukuko cha msika wa zida zogwiritsidwa ntchito m'dzikoli.
M'zaka zitatu zoyambirira, zofuna zinakula mofulumira komanso mosalekeza. Kuti timveke bwino, tiyeni tiwone manambala. Mu 3, ndalama zathu zinali ma ruble 2015 miliyoni pachaka, mu 20 - 2016 miliyoni, ndipo mu 90 - 2017 miliyoni pachaka. Chifukwa chake, m'zaka zitatu zakula nthawi 143, Karl!
Mwa njira, Habr adathandiziranso kwambiri pakukula kwa msika mu 2015. Pa nthawi imeneyo, nsanamira za onse ntchito msika ndi , zomwe zinadzutsa chidwi kwambiri pa mutu wa "moyo watsopano" pa hardware yogwiritsidwa ntchito.
Msika wa maseva ogwiritsidwa ntchito umayimiridwa makamaka ndi makampani omwe amagula zida za seva kuchokera ku malo opangira deta, kuonetsetsa kuti malonda a hardware achotsedwa mwamsanga pa balance sheet, ndikupatsa ogula ntchito yabwino kwambiri ndikuchepetsa kwambiri ndalama.
Patatha chaka chitangoyamba bizinesi, tidatumiza nkhani pano ndi nkhani ndipo nthawi yomweyo anagulitsa katundu yense, ndipo "kuchokera pamwamba" panalinso zoikiratu ... Ngati mu chiwerengero, malipiro athu okha mwezi umenewo unakula nthawi 6! Ndipo tikuganiza kuti "funde" silinakhudze kampani yathu yokha.
Nambala, mlongo, manambala!
Woyambitsa nawo kampani yathu ndi mtsikana, ndipo ali ndi udindo wofufuza msika. Pansipa pali mawu oyambira pamsika kuchokera kwa iye:
1.ZIGAWO. Msika wa zida zogwiritsidwa ntchito ukhoza kugawidwa m'magawo awiri: nsanja ndi zigawo. Kufuna kwawo kunali kosiyana kwambiri m’kupita kwa zaka. Mu 2016, 61% ya malonda adawerengera nsanja; mu 2017, kufunikira kwa maudindo awiriwa kunali pafupifupi kofanana (mapulatifomu - 47%, zigawo - 53%), chaka chinakhala chosintha, chifukwa Kale 2018 inali yosiyana kwambiri ndi 16 - 38% ya malonda anali kuchokera ku nsanja ndi 62% kuchokera ku zigawo zikuluzikulu, ndipo zomwe zikuchitikazi zikugwirizana ndi zigawo zikuluzikulu. Pofika chaka cha 2020, tikuyembekeza kuwonjezereka kwina kwa kusalinganika kwa msika. Malingana ndi deta ya miyezi 10 ya 2019, gawo la zigawozo tsopano ndi 70%, ndipo chaka chamawa lidzakhala 80%, ndipo 20% ndilo gawo la nsanja.
Chifukwa chake ndi ichi: kuti mapulaneti azaka zam'mbuyomu awonetsere magwiridwe antchito ofanana ndi ma seva amakono, ogwiritsa ntchito amayenera kugula mapurosesa apamwamba amibadwo yam'mbuyomu, mtengo wake womwe nthawi zambiri umaposa mtengo wa nsanja yokhayo.
Tchati 1. Kapangidwe ka malonda ndi chaka
2. ZINTHU ZINTHU. N'zosatheka kuti musazindikire nyengo ya msika. Kufuna kumawonjezeka mu March ndi October, koma m'chilimwe, monga m'misika yambiri, pali kuchepa kwakukulu. Kumapeto kwa chaka, kufunikira kokulirakulira kumagwirizana bwino ndi chikhumbo chofuna "kugwiritsa ntchito" zotsalira za bajeti zapachaka. Chifukwa chake msika umakhala wotentha nthawi zonse kuzungulira Halowini. M'mwezi wa Marichi, mwachiwonekere madzulo a "kukolola mbatata" ndipo, kumapeto kwa chaka chandalama, ma seva ogwiritsidwa ntchito amagulidwa kuchokera kumakampani omwe samasunga zolemba zawo malinga ndi kalendala ya chaka akuyembekeza kuti ayambe kugwira ntchito.
3. STOPPERS. Nkhani yogulitsa zida zogwiritsidwa ntchito imalumikizidwa mosagwirizana ndi ma accounting, chifukwa iyenera kulembedwa kuchokera pa balance sheet kumapeto kwa moyo wake wautumiki. Ndipo pamsika wathu, ulesi wamba wa dipatimenti yowerengera ndalama udawonekera - zinali zosavuta kuzilemba. Chotsatira chake, makampani akuluakulu mu 2015 nthawi zambiri sakanatha kugulitsa katundu wawo wogwiritsidwa ntchito, kusowa nthawi yogulitsa pamtengo wotsalira ndi "kugwa" mu ndalama zowonongeka. Tsoka ilo, lero chithunzicho chidakali chimodzimodzi.
Tikukhulupirira kuti izi zisintha posachedwa - makampani akuluakulu adzabwera kumsika, okonzeka kupereka zida zogulitsa pamlingo waukulu. Ndipo kupyolera mu prism ya chilengedwe chamakono (hello Greta), chirichonse chiri chokongola kwambiri: moyo wautali wautumiki - kutaya pang'ono. Mabizinesi ang'onoang'ono ndi apakatikati nawonso amapindula ndi izi - atha kugwiritsa ntchito zida zogwiritsidwa ntchito mwapamwamba kwambiri kwandalama zochepa. Ndipo tisaiwale za ndalama zomwe amapeza ndi ogulitsa zida - phindu nthawi zonse limakhala labwino kuposa ndalama zolembera.
Imani, imani. Ndani akufunikira izi?
Kwa iwo omwe ali kutali ndi mutu wa msika wa zida zogwiritsidwa ntchito, funso likhoza kupangidwa kale: "Ndalama zili kuti? Ndani kwenikweni amene amatenga zida zonse za ma seva ogwiritsidwa ntchito?"
Malinga ndi ziwerengero zathu zamkati, zikuwonekeratu kuti ogula kwambiri pamsika ndi omwe amapereka (23% ya msika wathu amawagwirira ntchito), akutsatiridwa ndi ogwirizanitsa dongosolo (14%), ndiye kuti zofuna zimapangidwira ndi makampani omwe ali m'munda wa mapulogalamu. chitukuko (8%), media (6%), makampani ogulitsa (5%). Msika wonse (pafupifupi 44%) umagawidwa pakati pa makampani opanga ndi malonda ogulitsa, opereka intaneti, makampani omanga (inde, amafunikira zipinda zawo za seva, makamaka maofesi omanga), ogulitsa makampani, ndi intaneti. masitolo. Ndipo, n’zosadabwitsa kuti ambiri mwa iwo ali ku Moscow ndi St.
Tchati 2. Geography ya malonda ndi zigawo za federal ku Russia. Malikulu amalamulira.
Chithunzi 3. Makasitomala okhazikika ndi mafakitale. Makampani a IT akuwotha.
Ndipo kachiwiri iwo "anakumba woyendetsa ndegeyo." Sikuti zonse zinali zosalala
M'malo mwake, kulowa kwa zida zogwiritsidwa ntchito pamsika sikunalandilidwe ndi manja otseguka a akatswiri a IT, momwe zingawonekere, ndipo ngakhale pano zitha kukhala zovuta. Chinthu choyamba chimene ife ndi opikisana nawo tinakumana nacho chinali vuto la kukhulupirirana. Chodabwitsa, chiyenera kugonjetsedwa!
Nthawi zambiri kukambirana ndi makampani akuluakulu ochititsa alendo kumabwera ndi mawu ochokera pamndandanda "ogwiritsidwa ntchito - sitikufuna." "Mukubwezeretsanso ma seva!" - adakhala mlandu woyipa kwambiri wotsutsana ndiukadaulo wophulitsa (kwenikweni) fumbi laling'ono lamilandu ndi ma board, kuyesa ndi kuyika zida zogwirira ntchito. Komabe, mutu ndi ilibe kanthu kochita ndi ife.
"Ref", kuchokera kukonzanso, ndi dzina la chinthucho chifukwa chobwezeretsa zida zowonongeka kwa wopanga kudzera m'malo mwa block
Timamvetsetsa mwamtheradi kusakhulupirirana komwe kumabwera pachinthu chilichonse chogwiritsidwa ntchito, makamaka zikafika pazida zodula, ndichifukwa chake ife (ndi opikisana nawo ambiri pambuyo pake) tinayambitsa "chinyengo" ndi mayeso aulere. Makasitomala athu amatha kugwira ntchito ndi seva kwaulere kwa milungu iwiri. Njira yaikulu yopita ku mitima ya makasitomala inali malo omwe amagwiritsidwa ntchito pamakampani athu ponena za chitsimikiziro (monga lamulo, chimaposa chitsimikiziro cha opanga okha) ndi kusinthanitsa kopanda zovuta pakufunika popanda kutsimikizira. Zikomo kachiwiri ku ntchito ya St. Petersburg "RIK Firm", yomwe inagulitsa mwakhama ndikulowetsa zigawo zonse za "zero" za PC popanda mafunso.
Vuto lachiwiri linali kunyalanyaza kwa ogulitsa. Kudera nkhaŵa kwawo mopanda nzeru ndiponso mopanda chifundo pazaumisiri nthaŵi zina kunkachititsa kuti maso athu atuluke magazi. (Osawerengera kuti mumvetse!)
Nkhani 1. Timagwira ntchito ndi mayiko, ndipo amanyamula kukumbukira komwe tapatsidwa m'bokosi la antistatic lokhala ndi kagawo pa ndodo iliyonse. Chic, kuwala, kukongola. Kodi kutumiza koyamba kuchokera ku kampani yayikulu yaku Russia kudafika bwanji? Zinapezeka kuti amakonda kuika "chikumbukiro pang'ono" m'bokosi ... Pambuyo pa chochitika ichi, tinapanga malangizo a kulongedza ndi kuwongolera khalidwe.
Nkhani 2. Ma seva apezeka mu imodzi mwamalo akuluakulu a data ku Russian Federation. Popeza analibe khonde, eni ake anaganiza zosunga masevawo m’nyumba yosungiramo zinthu yotseguka. Pamchenga. Pansi pa chisanu. Gawo lokha pa mapaleti. Tinangoponya manja mmwamba ndikunyamuka.
Kodi munayamba mwafotokozerako zinthu zapakhomo zomwe zimatanthauza bwino komanso mosamala?
Ndipo inde, ndichifukwa cha nkhani ngati izi zomwe timakonda kugula zida kuchokera kwa ogulitsa aku Western.
Zikomo Mark, takonzeka! China, kunja
Msika wamsika wogwiritsidwa ntchito kumapeto kwa 2019 ndi "mwana wakula, chithunzi chakunja chiyenera kusinthidwa." Okhala nawo samanyozanso zida zatsopano zaku China, atazolowera mitengo yake, koma amayang'anabe "Anthu aku America".
Okhala nawo "amadyetsedwa", amazolowera mitengo mu ndalama zakunja ndipo amatha kugula zida zatsopano. Panthawi ina, ma seva a SuperMicro 6016 (akale pano) adasefukira pamsika, ndipo ndalama zogwirira ntchito (OPEX) zomwe zimagwirizanitsidwa nazo zikuchulukirachulukira motsutsana ndi zomwe zikuchitika m'mibadwo yamakono, chifukwa. Zida zakale zimadya magetsi ochulukirapo ndipo zimafunikira kuziziritsa koyenera kuposa mitundu yatsopano. Komabe, ku United States nthawi ikuyandikira yoti zida “zatsopano” zogwiritsidwa ntchito ndi makampani akuluakulu ziwonekere pamsika, zomwe ndi nkhani yabwino.
Chidutswa cha RKN ndi tsogolo losadziwika bwino
Komabe, funso lalikulu la "mwana" madzulo a tsiku lake lobadwa la 5 ndilo: "N'chifukwa chiyani ndikufunikira chipinda changa cha seva?" Palinso "mtambo" hostings. Yankho ndi losavuta: zoopsa. Koma zoopsa zomwe zimagwirizanitsidwa ndi kusamukira ku "mtambo" kuchititsa kumakhalabe pamene kwa maola angapo motsatizana mukuwona kutha zisanu ndi zinayi kuchokera ku 99,999% yomwe inalonjezedwa pogulitsa SLA ... Opikisana awonekera, koma kampani yathu ndi mtsogoleri pakati pa osewera asanu akuluakulu. , kuphimba 80% ya zofunikira pamsika.
Tikudziwa kuti "Yarovaya Law", mulimonse, ipitiliza kukhala injini yabizinesi yathu mu niche ya ma seva ogwiritsidwa ntchito ndikupanga zofunikira. Nthawi yovuta imeneyo pamene lamuloli liyamba kugwira ntchito. "Makolo" ndi "oyang'anira" ena akuwuzabe msika kuti: "Gulani seva yanu. Ndi zotetezeka mwanjira iyi, mwana wanga. ” Simuyenera kuyang'ana kutali ndi chitsanzo cha chiopsezo chofanana - kumbukirani "nkhondo" ya Roskomnadzor ndi Telegraph. Mwachidule chilichonse chomwe chidabwera chidatsekedwa kunja kwa RuNet. Kuwonongeka kochokera kunthawi yocheperako nthawi zina kumangokhala [kupimidwa] ... Ah, zamuyaya izi "tikhoza kubwereza" kuchokera ku RKN ... Kotero amalonda ang'onoang'ono ndi apakatikati adapeza zosungirako za fayilo.
Tikuyembekezera mwachidwi kubwera kwa ma comrades omwe ali ndi mapangano ogula ndi boma pamsika. Chiwerengero chawo chikadali chaching'ono, chomwe mwina chimakhala chifukwa cha kutanthauzira kolondola kwa Federal Law-44 nthawi zonse. M'malo mwake, sizinthu zonse zogula ndi boma zomwe zimakhudza kugula zida zatsopano zokha, kotero pali mwayi wochepetsera bajeti yomwe ikukwera mopanda chifukwa pomwe zikuwonekeratu.
Mwachidule, zikuwonekeratu zomwe muyenera kuyembekezera m'tsogolo, zomwe mungakonzekere, koma momwe msika wonse udzakhalira ndikulingalira kwa aliyense. Pakadali pano, musasunge ma seva anu ngati omwe adalephera kupereka - pampando pansi pa chisanu. Ma seva ndi "hardware" ya gulu laling'ono lowongolera; iwo sangakhululukire.
P.S.: Chochititsa chidwi - ma seva ogwiritsidwa ntchito atsimikizira kuti ndi odalirika kuposa atsopano (makamaka kutengera ziwerengero zachitetezo). Mafotokozedwe ake ndi osavuta - chilichonse chomwe chingathe kusweka mu seva chimalephera m'chaka choyamba chogwira ntchito. Chifukwa chake, amasinthidwa nthawi yomweyo (pansi pa chitsimikizo cha wopanga) ngakhale asanagulitsenso. "Zogwiritsidwa ntchito zimasweka nthawi zambiri kuposa zatsopano" - oxymoron, dzina lolowera 😉
Ogwiritsa ntchito olembetsedwa okha ndi omwe angatenge nawo gawo pa kafukufukuyu. chonde.
Mwa njira, mumasunga bwanji zida zanu zakale?
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7.4%Amakhala pamalo amodzi a data ngati work one8
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13.8%Muli malo okwanira chilichonse mu zipinda zakumbuyo zamaofesi...15
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2.7%Tinatengedwa kupita kumalo osungiramo kutentha, tikudikirira chifukwa chogulitsa3
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6.4%Zonse zagulitsidwa kale. Ngakhale chaka sichinadutse7
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3.7%Zalembedwa ngati makampani atsoka kuchokera mu Article 4
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65.7%Ndikungofuna kuwona zotsatira71
Ogwiritsa ntchito 108 adavota. Ogwiritsa 22 adakana.
Source: www.habr.com