Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale? 

Ndi pulogalamu yanji yamabizinesi yomwe imayikidwa pakampani yanu? CRM, dongosolo loyang'anira projekiti, desiki yothandizira, ITSM system, 1C (mukuganiza pomwe pano)? Kodi mumamva bwino kuti mapulogalamu onsewa amafanana? M'malo mwake, pali kuphatikizika kwa magwiridwe antchito; zovuta zambiri zitha kuthetsedwa ndi makina opangira makina onse - ndife othandizira njira iyi. Komabe, pali madipatimenti kapena magulu a ogwira ntchito omwe ayenera kukhala ndi mapulogalamu "awo" - pazifukwa zachitetezo, magwiridwe antchito, zosavuta, ndi zina zambiri. Lero tidzagwiritsa ntchito chitsanzo chathu kuti tikambirane momwe CRM ndi dongosolo la desiki lothandizira likuphatikizidwa mu zoo ya IT ya kampani. Komanso kafukufuku wamfupi kumapeto - tikufuna kudziwa malingaliro anu.

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Analibe desiki yothandizira - ndiye kuti akanayankha mwakachetechete pempholi popanda kutaya makasitomala kapena kupsa mtima. Kondani zothandizira zanu, ndi ofesi yakutsogolo!

Kwa zaka 13 takhala tikupanga machitidwe a CRM, tikuchita ntchito zovuta kukhazikitsa, pogwiritsa ntchito CRM yathu tokha, tikuigwiritsa ntchito ngati "chilichonse chathu" - CRM, desiki yothandizira, makalata, malo oyimbira foni, ndi zina zambiri. Umu nthawi zambiri ndi momwe makasitomala athu amagwiritsira ntchito, kusamutsa ntchito zonse zogwirira ntchito, komanso nthawi zina kupanga, kukonza zinthu, ndi nyumba yosungiramo zinthu, kulowa mudongosolo la CRM. Koma, komabe, tidapanga chitukuko cha desiki yothandizira pamtambo chifukwa zida zathu za IT komanso zida za IT zamakasitomala zidasowa. Inde, anayamba kugwiritsa ntchito yathu Thandizo la ZEDLine choyamba. Ndiye kodi kampani yomwe ili kale ndi CRM ikufunika desiki yothandizira? Kodi kampani yopanda ntchito ikufunika? Ndipo kodi desiki ingalowe m'malo mwa CRM? Tsopano tikudziwa yankho la mafunso awa.

CRM yakhazikitsidwa kale. Chifukwa chiyani kampani ikufunika thandizo?

Ngati mwakhazikitsa imodzi mwazinthu zotsogola zaku Russia kapena zotumizidwa kunja kwa CRM, mwina mwazindikira kuti iyi si "pulogalamu yogulitsa", koma chida chodzipangira chokha chomwe chimakhudza ntchito zogwirira ntchito ndi makasitomala, kukonzekera, KPI, makalata ndi telephony, nyumba yosungiramo zinthu. kasamalidwe ndi ena ambiri (kutengera kampani). Ngati ogwira ntchito ndi oyang'anira makampani aphunzira kugwiritsa ntchito dongosolo la CRM mokwanira, ntchito zawo zimakhazikika, zofulumira, komanso zowonekera bwino - mavuto okhala ndi nthawi yomaliza, makasitomala oiwalika, ndi njira zozizira zimasowa. Aliyense amagwira ntchito m'dongosolo lamakono la CRM: ogulitsa, oyang'anira, oyang'anira, ogulitsa, othandizira, etc. Zosavuta kwambiri: zidziwitso zonse zili mu kirediti kadi, wogwira ntchito aliyense amatha kupeza zomwe akufuna. Komabe, desiki lothandizira sililowa m'malo kapena kumathandizira dongosolo la CRM; ndi pulogalamu yodziyimira payokha, kugula komwe ndikofunikira pazifukwa zingapo.

Chitetezo

Tiyeni tiyambe ndi mutu wofunika kwambiri - chitetezo cha chidziwitso cha kampani. Pali zowonera ngati izi mu kasamalidwe - kunyalanyazidwa kwa ayezi, komwe mlangizi Sidney Yoshida adapereka potengera kafukufuku wake mu 1989. Malingana ndi deta yake, oyang'anira apamwamba amadziwa 4% yokha ya mavuto a kampani. Chiphunzitsochi chatsimikiziridwa ndikutsutsidwa pamaziko akuti 4% ndiyofunika 96% ina. 

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Chiphunzitso chotsutsana, koma kukonzanso mawu odziwika bwino, tinganene kuti nthawi zambiri woyang'anira ndiye womaliza kudziwa. Izi ndizowona makamaka kwa iwo omwe akuganiza kuti ndiabwino ndipo aphunzira kugawira ena, zomwe zikutanthauza kuti amatha kuchita zoseweretsa, ndipo bizinesiyo idzagwira ntchito. Zowonadi, ofesi yakutsogolo (thandizo ndi malonda) ikudziwa zambiri zamakasitomala ndi zovuta zamalonda. Ndiyeno mndandanda wa zochitika zosasangalatsa zimachitika:

  1. Thandizo ndi ogwira ntchito ogwira ntchito amadziwa bwino mavuto a makasitomala.
  2. Othandizira othandizira ali ndi mwayi wopeza dongosolo la CRM lomwe lili ndi chidziwitso chofunikira pazamalonda, kuyenda kwandalama, njira zogulitsira ndi makasitomala.
  3. Ogwira ntchito zothandizira ndi anthu osakhazikika, omwe amasiya kampaniyo mwachangu ndipo alibe chiyanjano cholimba ndi bungwe.

Chifukwa chake, dongosolo la CRM lomwe lili m'manja mwa wogwira ntchito wothandizira, ngakhale ali ndi ziletso zolimba kwambiri paufulu wopeza, ndikuphwanya chitetezo chomwe chingachitike. Helpdesk ndi dongosolo losavuta kwambiri lachitetezo: lili ndi zambiri zokhudzana ndi zopempha ndi zovuta, zambiri zokhuza makasitomala, koma alibe mwayi wopeza zambiri zamalonda. Choncho, njira yabwino kwambiri ndi pamene dongosolo la desiki lothandizira liribe gawo la CRM, koma likuphatikizidwa ndi dongosolo lakunja la CRM, ndiko kuti, kupeza antchito ena akhoza kukanidwa kwathunthu.

Umu ndi momwe tinachitira Thandizo la ZEDline - Othandizira othandizira omwe alibe mwayi wopita ku CRM system amagwira ntchito pamtambo wothandizira. Pakadali pano, kuphatikizana ndi RegionSoft CRM yathu kwakhazikitsidwa; API yophatikizika ndi mautumiki ena ndi ntchito iwoneka posachedwa. Wogwiritsa ntchito amangowona zambiri zantchito yake:

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse
Mndandanda wa zopempha

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse
Mawu ogwiritsira ntchito

Choncho, desiki yothandizira imathandiza kuteteza makasitomala kuchokera kwa ogwira ntchito osakhazikika, omwe amatha kutenga nawo mbali pa kasitomala.

Kusiyana kwa magwiridwe antchito

Dongosolo la CRM ndi, m'mawu osavuta, pulogalamu yokhala ndi mulu wa mabelu ndi mluzu. Ntchito zonse zimagawidwa m'magawo ambiri omwe amalumikizana, ndipo izi ndizosavuta, komabe, ogwira ntchito onse sagwiritsa ntchito ntchito zonse zadongosolo, ndipo nthawi zambiri pa desktop ya CRM manejala pamakhala ntchito zomwe zimagwiritsidwa ntchito nthawi zonse, ntchito zomwe zimagwiritsidwa ntchito ndi banja. nthawi pamwezi, ndi ntchito zomwe zimafunikira. Mapangidwe ndi malingaliro a machitidwe a CRM amayang'aniridwa ndi kasamalidwe koyenera kantchito, chifukwa cha ntchito zomwe zidapangidwa zomwe zimathandizira kuphimba kasitomala pa madigiri 360.

Dongosolo la CRM ndi pulogalamu yovuta kuti ikwaniritse ndikuwongolera, yomwe imafunikira nthawi, ndalama zophunzitsira, kukulitsa ukadaulo, ndi zina zambiri. Kuphatikiza apo, mu CRM system ndizosatheka kudziwa gawo limodzi "lanu" osayang'ana ena - chifukwa chake nthawi yayitali komanso zovuta. 

Wothandizira wothandizira sagwira ntchito ndi makasitomala ndi malonda, amagwira ntchito ndi vuto linalake (chochitika). Sasamala kuti ndalamazo zimawononga ma ruble 1,5 miliyoni. kapena 11,5 miliyoni rubles. - ndizofunika kwa iye kuti msonkhano 17.3.25, unit No. 16 sikugwira ntchito, clutch pa galimoto ya madola mamiliyoni ambiri imamangiriridwa, seva mu data center sikugwira ntchito, ndi zina zotero. Izi zikutanthauza kuti zambiri kuchokera ku CRM ndizosafunikira, ndipo mawonekedwe amadzaza chidwi chanu. 

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse
Zenera la ntchito lomwe wogwiritsa ntchitoyo amagwira ntchito - zambiri zomwe amafunikira

Bokosi lothandizira liyenera kukwaniritsa cholinga chake chachikulu: dziwitsani woyendetsa za vutoli, perekani zambiri ndi njira yolumikizirana ndi kasitomala (macheza, imelo, foni - zimatengera ndondomeko ya kampani), kulola kutumiza zikumbutso ndikupereka kasitomala yemwe ali ndi akaunti yake kuti aziwongolera nthawi yake komanso kupita patsogolo.

Komanso, dongosolo la desiki lothandizira lili ndi mwayi waukulu kuposa dongosolo la CRM: kukhazikitsa kwake sikufuna kusanthula, kufufuza ndi kukonzanso njira zamabizinesi. Mumayiyika mumphindi ziwiri, ikonza ndikutumizanso zopempha zonse zamakasitomala ku portal yothandizira. Zilibe kanthu ngati magawo okhudzidwa akugawidwanso pakati pa malonda ndi malonda, kaya wotsogolera malonda akugwira ntchito yabwino, kapena ngati ogulitsa akwaniritsa ndondomekoyi. Mzere wakutsogolo wa kampaniyo ndi chithandizo; dipatimenti yothandizira makasitomala imagwira ntchito yake mosasamala kanthu za njira zina zamakina ake. Ngakhale, mwachilungamo, ziyenera kunenedwa kuti chisokonezo mu kampani chimawonjezera ntchito yothandizira. Chabwino, mukudziwa kale kuti popanda ife.

Mwa njira, ngati mwapatsidwa chinachake monga CRM kuti muthandizidwe kapena desiki yothandizira yokhala ndi CRM yomangidwa, fufuzani mosamala zoopsa zomwe zingatheke pachitetezo chazidziwitso. 

Kuthamanga kwa kuphunzira ndi kulumikizana ndi dongosolo

Pamene tinapanga zathu cloud helpdesk ZEDline Support, pomalizira pake tinaganiza za momwe tingawonekere m'dera la ITSM (sitinaganize nkomwe, kwenikweni), tinaganiza zopanga malo osavuta komanso omveka bwino kuti tigwire ntchito ya chithandizo chilichonse chothandizira (thandizo, chithandizo, etc.):

  • Thandizo laukadaulo ndi makampani ogulitsa
  • madipatimenti utumiki
  • Dipatimenti ya IT mkati mwa kampani (ndi dipatimenti ina iliyonse - mu ZEDline Support mutha kungosinthana ntchito zamkati ndi opanga, olamulira, otsatsa, aliyense)
  • kuthandizira kampani yopanda luso (ngakhale kampani yomanga, ngakhale sitolo yamafuta onunkhira).

Ndipo ichi ndi gawo losiyana kwambiri la chidziwitso chaukadaulo cha wogwiritsa ntchito. Zasankhidwa: timachotsa mabelu osafunikira ndi mluzu omwe tidazolowera kupanga mawonekedwe a CRM, kupanga mawonekedwe osavuta a intaneti, kulumikiza midadada yophunzitsira mwatsatanetsatane mkati mwadongosolo kuti wogwiritsa ntchitoyo akhale pafupi ndi zomwe akufunsidwa mpaka zitasowekanso. (kenako dinani "Osawonetsanso") "). 

Kudziwa dongosolo la CRM sikutenga maola angapo kapena tsiku limodzi - muyenera kumvetsetsa osati ntchito yanu yaposachedwa, komanso kulumikizana kwa ma module ndi malingaliro awo. Kunena zoona, muyenera kumvetsetsa zomwe zidzasinthe komanso momwe mungasinthire msonkho mwadzidzidzi, gwiritsani ntchito kuchotsera, onjezerani gawo latsopano mu khadi la kasitomala, ndi zina zotero. Ndipo pafupifupi aliyense wogwiritsa ntchito pakampani ayenera kumvetsetsa izi. Dongosolo la Helpdesk ilibe zovuta zotere (makamaka pakukhazikitsa kwathu).

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse

Poyerekeza, zenera lalikulu la dongosolo la CRM ndi zenera lamakasitomala.

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse
Kumanzere kuli mabatani, kumanja ndi gulu lazizindikiro, pamwamba ndi menyu yokhala ndi ma submenus, ndi zina zambiri. Mukamagwira ntchito mu CRM system, mumamva ngati woyendetsa ndege kutsogolo kwa dashboard; mukamagwira ntchito pa desiki lothandizira, mumamva ngati woyendetsa ofesi yakutsogolo yemwe amatha kuthetsa mwachangu komanso momveka bwino kapena kupereka ntchito. Ndipo buku lamasamba 300.

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse
Ma tabo 44, omwe ali ndi chidziwitso chofunikira kwambiri, kuphatikiza zinsinsi zamalonda - ndipo pafupifupi ma tabo onse akugwira ntchito yogwira ntchito, osachepera 10 amagwiritsidwa ntchito ndi woyang'anira aliyense. Ndizosavuta komanso zachangu mukatha kuphunzira ndikuwongolera dongosolo, koma kudziwa bwino kumatenga nthawi ndipo ndi gawo la polojekitiyi.

Monga mukuonera, kusiyana ndi kwakukulu. Ndipo ichi si chizindikiro chakuti mapulogalamu ena ndi ozizira - ndi chizindikiro chakuti ntchito iliyonse imagwira ntchito yake ndikukwaniritsa zofunikira za wogwiritsa ntchito.

Kupanga kothandizira Thandizo la ZEDline mophweka momwe angathere: woyang'anira amalemba zoikamo makalata kuti atumize zidziwitso, malo a disk, ndi malingaliro otumizira zidziwitso. Chofunikira chachikulu cha desiki iliyonse yothandizira ndi fomu yopangira ntchito, yomwe ilinso yosavuta kuyikonza posankha magawo ofunikira okhala ndi mitundu ya data. 

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse
Zenera lokhazikitsira mafunso mu akaunti yanu ya administrator.

Ndiye, ndi malamulo otani ogwirira ntchito omwe desiki yothandizira iyenera kukwaniritsa?

  • Khalani mwachangu - khazikitsani mwachangu, gwirani ntchito popanda kuchedwa ngakhale ndi zopempha zambiri.
  • Zikhale zomveka - mabungwe onse ayenera kukhala omveka, owonekera komanso ogwirizana ndi chachikulu - ntchito ya kasitomala (apilo).
  • Mawonekedwe onse a mawonekedwe ayenera kutanthauziridwa momveka bwino-wogwiritsa ntchito ayenera kudziwa zomwe chizindikiro chilichonse ndi ntchito iliyonse mu mawonekedwe amatanthauza. 
  • Khalani osavuta kuphunzira - popeza ogwira nawo ntchito amatha kukhala ndi ziyeneretso ndi maphunziro osiyanasiyana, ofesi yothandizira iyenera kupezeka poyambira mwachangu. Maphunziro ayenera kuchitika mwamsanga, chifukwa ichi ndi dziwe la ogwira ntchito omwe sangathe kuchotsedwa ntchito kwa nthawi yaitali. 

Helpdesk ndi chida chogwirira ntchito (monga CRM), koma koposa zonse chida chogwirira ntchito pamzere wakutsogolo, komwe kufulumira kuyankha, kulumikizana kosavuta komanso kuthekera kowongolera kupita patsogolo kothana ndi vuto pafupifupi monga ukatswiri. cha thandizo.

Kuthamanga kwa ntchito ndi makasitomala

Ndine kasitomala wamakampani ambiri, ntchito, masitolo, ndi zina zambiri. Ndine munthu wachikulire, wamakono, wotsogola kwambiri yemwe ndikufuna ndendende zinthu zitatu kuti ndisinthe ndalama zanga: chiΕ΅erengero chabwino cha mtengo / khalidwe, ntchito yabwino kwambiri ndi yotsika mtengo, ntchito yowonekera ndi zofunikira zanga. Ngati sindingathe kulumikizana ndi kampani, ndipeza ina; Ngati funso langa kapena madandaulo anga sanayankhidwe, ndidzapewa kampaniyo mtsogolomu; Ngati ndipeza ntchito zapamwamba komanso zaumwini, ndine wokonzeka kulipira pang'ono ndikukhala bwenzi ndi mtunduwo. Uwu ndi khalidwe labwino la mamiliyoni a achinyamata amakono - makasitomala anu. Ndiye zikutanthauza chiyani? Ayenera kukhala omasuka - kuphatikiza (o, mantha!) kulowa mu desiki yanu yothandizira ndikuwona momwe mlanduwo ukuyendera.

Pachifukwa ichi, dongosolo la CRM si bwenzi lapamtima la kasitomala. Inde, pali mayankho pamsika ndi kuthekera kopanga akaunti yanu kwa kasitomala kapena mnzake mu CRM, koma ngakhale mwa iwo, sibizinesi iliyonse yomwe ingayerekeze kulola makasitomala ake. Ndipo kwa kasitomala, kumvetsetsa mawonekedwe a machitidwe a CRM amakampani onse omwe amagwira nawo ntchito ndikocheperako chisangalalo.

Helpdesk ndi malo osonkhana pakati pa kasitomala ndi wogwiritsa ntchito pamene akuthetsa ntchito (zovuta, zochitika). Mumatengera ulalo wa desiki yanu yothandizira ndikuyiyika kulikonse komwe kasitomala angayambe kukuyang'anani: pamasamba ochezera, patsamba, siginecha ya imelo, kapena ngakhale ndi nambala ya QR pazinthu, zida, kutsatsa, ndi zina zambiri. Wothandizira amatsatira ulalo, amalowetsa dzina lake loyamba, dzina lomaliza, imelo ndikulandila malowedwe ake ndi mawu achinsinsi kuti alowe patsamba la kasitomala wothandizira.

Kenako, amapanga pempho, amalankhulana ndi wogwiritsa ntchito pa macheza, amaika mafayilo, ndikuyang'anira kusintha kwa ogwiritsira ntchito ndi mastatus okhudzana ndi vuto lake. Ndizosavuta, zachangu komanso, zofunika kwambiri, zowongolera - kasitomala amasunga chala chake pachiwopsezo. Kusintha ziwerengero kumathandiza kasitomala kuona mphamvu ya ntchito ndi kudziwa zimene zikuchitika ndi pempho lake, momwe mwamsanga vuto kuthetsedwa.

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse
Mmodzi, awiri, atatu - ndipo kasitomala akhoza kupanga pempho lake loyamba.

Kutha kupereka chithandizo chamakasitomala ndikucheza ndi wogwiritsa ntchito ndi mawonekedwe a desiki yothandizira, yomwe ilibe kapena yosafunikira mu CRM.

Chifukwa cha desiki yothandizira, nthawi yoyankha pempho imachepetsedwa - izi mwina ndiye phindu lalikulu lokhala ndi pulogalamu yotereyi kwa ogwira ntchito othandizira. Ndipo pamene kasitomala amathera nthawi yochuluka kulankhulana, ali wotsimikiza kuti iye ndi kasitomala wofunika kwambiri, ndipo izi zimakopa ndi kulimbikitsa ubwenzi ndi kampani (ndipo pali malonda, ndalama, ndi kukula kwa phindu - tiyeni tiwone nkhani strategic!).

Ntchito yoyezera komanso yowoneka ya antchito

M'malo mwake, kukhala ndi desiki yothandizira, sikofunikira kukhala ndi ofesi yokhala ndi gulu lodzipereka lothandizira - ndiloyenera kwa antchito aliwonse omwe ali pamzere woyamba wogwira ntchito ndi makasitomala (kupatula anthu ogulitsa - kwa iwo, CRM). ikadali yabwino komanso yogwira ntchito). Mothandizidwa ndi desiki yothandizira, ntchito zambiri zanthawi zonse zimangochitika zokha, ndipo oyang'anira othandizira amakhala ndi nthawi yochulukirapo yothetsera mavuto amakasitomala kwenikweni. 

Panthawi imodzimodziyo, ogwira ntchito zothandizira ndi ogwira ntchito omwe nthawi zambiri amagwiritsira ntchito ma metrics osiyanasiyana ndi KPIs, chifukwa ntchito yawo ndi yosavuta kuwerengera - kutengera zopempha zotsekedwa, kuyerekezera kwamakasitomala (akubwera posachedwa), ndalama zogwirira ntchito pazolinga zamtengo wapatali. M'ma desiki osiyanasiyana othandizira, kuwerengera uku kumachitika mosiyanasiyana, tidagwiritsa ntchito kuwerengera ndalama zantchito (nthawi): mutha kuyika mndandanda wamitengo yamitundu yosiyanasiyana ya ntchito ndikuziganizira muntchito iliyonse, kenako ndikuziphatikiza muntchito. lipoti la mtengo.

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse
Zenera la zoikamo nthawi mu akaunti yanu ya administrator

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?
Dinani kuti mukulitse
Kuyerekeza kwa ndalama zogwirira ntchito mkati mwa mawonekedwe ogwiritsira ntchito (atha kuwoneka kwa kasitomala, kapena sangawonekere chifukwa cha "Uthenga wamkati" ntchito (yosawoneka ndi woyambitsa). 

Dongosolo lothandizira limalola wogwira ntchito kuwongolera nthawi yake: ngati ntchito zonse zokhala ndi ziwerengero, masiku omalizira ndi maudindo zili patsogolo pake, ndikosavuta kukhazikika ndikukonzekera ntchito mkati mwa tsiku logwira ntchito komanso pamitundu yambiri yantchito. Pamodzi ndi kuchepa kwa milingo ya nkhawa, mwayi wopanga zopusa, zolakwa "zamanjenje" zimachepa.  

Kuonjezera apo, wogwira ntchitoyo mwiniwakeyo akuwona ntchitoyo (zopempha zotsekedwa) ndipo akuwona bwino zotsatira zake, zomwe ndizolimbikitsa kwambiri.

Mu dongosolo la CRM, kuwunika kwa magwiridwe antchito kumakhala kozama kwambiri komanso kovutirapo (mwachitsanzo, tapanga gawo lonse logwirira ntchito ndi ma KPI), ndipo kuunika kwa magwiridwe antchito kusanayambe, wogwira ntchito aliyense ayenera kuphunzitsidwa. Mu desiki yothandizira, kuwunika kwa chithandizo kumayambira pa miniti yoyamba ya ntchito, popanda kuchedwa kuvomereza zizindikiro, ndi zina zotero.

Zina zingapo zosiyana zomwe muyenera kuzidziwa

  • Kuzungulira kwadongosolo la CRM ndikwatalikirapo kuposa kusinthika kwadongosolo la desiki yothandizira, ndipo kuthandizira kumakhala kovuta kwambiri. Kuti mugwire ntchito ndi desiki yothandizira, simukusowa woyang'anira dongosolo, wopanga mapulogalamu kapena wogwiritsa ntchito PC wodzidalira kwambiri.
  • Ngati dongosolo la CRM lili ndi gawo la "Service", ili ndi gawo lochepa kwambiri ndipo silingalowe m'malo mwa desiki yothandizira. Ngati desiki yothandizira ili ndi gawo la CRM, ndilofanana ndi nthabwala, nkhumba kapena nkhumba - osati CRM konse, koma, mwachitsanzo, woyang'anira kukhudzana. Chifukwa CRM, ndikubwereza nthawi yakhumi, ndi dongosolo loyendetsa maubwenzi onse ndi kasitomala, kuchokera kutsogolo mpaka kugulitsa kale. Kodi mukuwona malingaliro a kukhalapo kwa zonsezi mu desiki yothandizira, kupatulapo kuwonjezeka kwa mtengo wa pulogalamuyo?
  • Ngati chidziwitso choyambirira chokhudza kasitomala chitengedwa kuchokera kwa ogwira ntchito onse nthawi imodzi, ndiye kuti dongosolo la CRM ndi loyenera kwa inu; ngati chithandizo sichikusonkhanitsa chidziwitso choyambirira ndipo chili ndi maudindo angapo, amafunikira desiki yothandizira.

Ngati kampani ilibe desiki yothandizira ndipo ilibe CRM, ndiye kuti nthawi zambiri ntchito ndi kasitomala imayikidwa mu imelo. Ndiye pali zochitika ziwiri zodziwika: 

  1. kuyankhulana kumapitirira mu makalata ndi makalata osatha, kufufuza kukuchitika kumeneko; wogwira ntchito akachoka, zochitika zosasangalatsa zimatheka;
  2. Kuyankhulana kumasinthira ku macheza kapena foni ndipo kumatayika pang'onopang'ono ngati chidziwitso chimodzi.

Mwina iyi ndiye njira yoyipa kwambiri yomwe ingachitike. Osadzipangira nokha zoopsa; gwiritsani ntchito zida zosiyanasiyana zodzipangira zokha zomwe zimatha kuthetsa ntchito za wogwira ntchito aliyense. Ndiye mudzakhala ndi chuma chamtengo wapatali - zambiri zamalonda, ndipo zidzakhala zosavuta kuti ogwira ntchito azigwira ntchito, ndipo makasitomala sangamve kuti akusiyidwa. 

KUFUFUZA

- chonde yankhani mafunso ochepa, izi zidzakuthandizani kukhala abwino kwa inu :) 

Chifukwa chiyani mukufunikira desiki yothandizira ngati muli ndi CRM kale?

Ogwiritsa ntchito olembetsedwa okha ndi omwe angatenge nawo gawo pa kafukufukuyu. Lowani muakauntichonde.

Kodi kampani yanu ili ndi chithandizo chothandizira?

  • Inde, pali gulu lina la antchito (dipatimenti)

  • Inde, alipo, koma antchitowa amagwiranso ntchito zina

  • Palibe chinthu choterocho - chochitikacho chimatengedwa ndi yemwe ali pafupi naye

  • Sitimapereka chithandizo chamakasitomala

Ogwiritsa ntchito 21 adavota. Ogwiritsa 4 adakana.

Kodi anyamatawa akutani?

  • Yankhani mafunso a kasitomala

  • Tumizani mafunso kwa akatswiri

  • Thandizani makasitomala okha - kuthetsa mavuto kwathunthu

  • Amasamalira chilichonse: kukhazikitsa ndi kuthandizira.

  • Gulitsani malonda ndi ntchito zathu

Ogwiritsa ntchito 21 adavota. Ogwiritsa 4 adakana.

Kodi othandizira amasintha pafupipafupi?

  • Inde, nthawi zambiri awa ndi ophunzira

  • Inde, nthawi zambiri - ntchito yotere

  • Inde, nthawi zambiri - amakula mofulumira mkati mwa kampani

  • Ayi, nthawi zambiri - ili ndi gulu lathu lapamwamba kwambiri

Ogwiritsa ntchito 19 adavota. Ogwiritsa 4 adakana.

Kodi kampani yanu imagwira ntchito zotani?

  • IT

  • Osati IT

Ogwiritsa ntchito 20 adavota. Ogwiritsa 4 adakana.

Kodi muli ndi desiki yothandizira pakampani yanu?

  • Inde, alipo, wogulitsa

  • Inde, alipo, odzilemba okha

  • Ayi, timagwiritsa ntchito CRM

  • Ayi, timagwiritsa ntchito mapulogalamu osiyanasiyana

  • Ayi, timagwira ntchito kudzera pamakalata, foni, macheza

  • Ndikuuzani mu ndemanga

Ogwiritsa ntchito 20 adavota. Ogwiritsa 4 adakana.

Ndimalipiridwa?

  • Inde, analipira

  • Ayi, ndi mfulu

Ogwiritsa 18 adavota. Ogwiritsa ntchito 7 adakana.

Kodi ndinu okhutitsidwa ndi dongosolo lanu lothandizira?

  • Inde, kwathunthu

  • Pang'ono

  • No

  • Tilibe pulogalamu yothandizira

Ogwiritsa 18 adavota. Ogwiritsa ntchito 6 adakana.

Chofunika ndi chiyani kwa inu mudongosolo la desiki?

  • Kusavuta kukhazikitsa ndikugwiritsa ntchito

  • Liwiro la ntchito

  • Omnichannel

  • mawonekedwe

  • Chitetezo

  • Khomo la kasitomala (ofesi)

  • mtengo

  • Kuwunika kwa anthu

  • Kulamulira

Ogwiritsa 17 adavota. Ogwiritsa ntchito 8 adakana.

Kodi ndi zolondola komanso zomveka bwanji?

  • Helpdesk

  • Desk ya utumiki

  • Njira yothandizira

  • Ndondomeko yamatikiti

  • Mukunena chiyani, awa onse ndi malingaliro osiyanasiyana!

Ogwiritsa 15 adavota. Ogwiritsa ntchito 10 adakana.

Source: www.habr.com

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