Chizindikiro chapamwamba kapena dzina la wokamba nkhani yemwe ali ndi udindo wapamwamba amathandiza kudzaza zipinda za msonkhano. Anthu amakopeka ndi "nyenyezi" kuti azikhala mumayendedwe ndikuphunzira za zolakwa zawo ndi kupambana kwawo. Pokhapokha kumapeto kwa zokamba, otenga nawo mbali amapereka okamba nkhani oterowo kutali ndi zilembo zapamwamba.
VisualMethod, situdiyo yowonetsera komanso infographics, idafunsa mabizinesi ndi ogwira ntchito m'mabungwe zomwe zidawakhumudwitsa kwambiri pazowonetsa pamisonkhano. Zinapezeka kuti pamene okamba odziwa bwino amanyalanyaza zithunzi za bungwe ndikupita molunjika ku ndondomeko ya ndondomeko kapena mlandu, kudalira kumatayika. Ena amene anafunsidwa anatchulanso khalidwe lotere la okamba nkhaniyo kukhala lodzikuza (“sanadzitchule nkomwe”) ndi kusasamala (“chinthu china pa mutuwo, china m’mawu”). Timalankhula mwatsatanetsatane za zithunzi zomwe zili zofunika kukumbukira.
Chifukwa chiyani ndikofunikira
Ngakhale mutalankhula ka 1000, zithunzi 5 izi muulaliki wanu ziyenera kukhala zovomerezeka:
- mutu wa kulankhula
- kudziyimira pawokha
- kapangidwe ka mawu
- zokambirana
- zotsatira zowonetsera ndi olumikizana nawo
Ngati ulalikiwo uli ndi mayankho a mafunso, pangani chithunzi chapadera kuti ichi chiwongolere omvera, kapena gwiritsani ntchito silaidi yokhala ndi zotsatira za ulaliki.
Mwa kusonkhanitsa chokumana nacho cha kulankhula, okamba amasumika maganizo kwambiri pa mfundo yaikulu ya ulaliki, akumakhulupirira kuti zotulukapo zokha ndi zokumana nazo zaumwini za wokamba nkhani ndizo zofunika kwa omvera. Zoonadi, izi ndizofunikira, koma mosasamala kanthu za udindo wanu ndi zotsatira za ntchitoyo, ndizofunika kuti omvera alandire kulimbikitsidwa kwa kufunikira kwa zomwe zikuchitika komanso kukhala ndi umwini. Makanema agulu amakuthandizani kumvetsera, kukhazikika pamutuwo, ndikumvetsetsa chifukwa chomwe ulaliki wanu uyenera kukhudza moyo waukadaulo wa omvera anu. Ngakhale mawu anu atakhala mawu amodzi, chidziwitso cha bungwe chimapangitsa kuti pakhale mgwirizano pakati pa wokamba nkhani ndi omvera muholo.
Khalani otanganidwa pamutuwu
Chiwonetsero chilichonse chimayamba ndi tsamba lamutu. Nthawi zambiri chinthu chodziwika bwino chimalembedwa pamenepo, ngakhale poyambirira silaidi yoyamba idapangidwa kuti ifotokoze kufunikira kwa mutuwo kwa omvera. N’chifukwa chiyani zimenezi zikuchitika? Makasitomala athu, omwe nthawi zambiri amalankhula, amavomereza kuti amalandira mutuwo kuchokera kwa wokonza kapena, ngati adzipanga okha, ndiye kuti izi zimachitika miyezi ingapo isanachitike ndipo pakalibe nthawi, mutu wazithunzi umawonekera. Pakapita nthawi, zimawonekera pazikwangwani zonse, zikwangwani ndi mndandanda wamakalata, ndipo zikafika pokonzekera, zikuwoneka ngati kwachedwa kwambiri kuti musinthe china chake. VisualMethod imalimbikitsa kupanga mutu nthawi zonse ndikuwonetsa phindu lake kwa omvera. Ngakhale zikhala zosiyana pang'ono ndi zomwe zalengezedwa. Chifukwa chake mutha kukopa chidwi cha anthu kuyambira masekondi oyamba.
Gwiritsani ntchito liwu logwira ntchito kuti mupange mutuwo ndikukhala wachindunji momwe mungathere. Mwachitsanzo, mawu oti "Kupanga malingaliro" akuwoneka ngati ofooka kuposa "ma templates atatu omwe angakuthandizeni kugulitsa maulaliki."
Pezani chidwi chofanana ndi omvera. Asanayambe kuyankhula, wokamba nkhani wabwino adzafunsa okonza omwe adzakhala mu holo ndi zotsatira za kafukufuku pamitu yomwe ili yoyenera pakati pa alendo. Kukambitsirana kotereku kumatenga mphindi zisanu, koma kumathandiza kusunga nthawi pokonzekera, chifukwa mudzadziwa bwino zomwe anthu amayembekezera ndikusankha mfundo zosangalatsa kwa iwo. Ngati mukupereka ulaliki umodzi chaka chonse, mutha kulumikiza mutu wanu ndi zokonda za omwe alipo m'chiganizo chimodzi chokha.
Ngakhale palibe chidziwitso chokhudza omwe adzakhale mu holoyo, ndikwanira kufunsa mafunso 2-3 omveka bwino okhudza ntchito ya omvera asanayambe kulankhula ndikutenga mkangano chifukwa chomwe chidziwitso chanu chidzakhala chothandiza kwa iwo. .
Pitirizani ukadaulo wanu
Mutatha kupanga mutuwo, anthu ali ndi funso ili: chifukwa chiyani mungakhale katswiri ndipo chifukwa chiyani muyenera kudaliridwa? Zimenezi zimangochitika zokha ndipo, popanda kuyankha, womverayo akhoza kumvetsera zonse mwachidwi, koma amakayikira kuti nkhani imeneyi ndi yodalirika ndiponso kuti zimene wamva ziyenera kuchitidwa. Chifukwa chake, timalimbikitsa kuti ngakhale okamba "nyenyezi" anene chifukwa chomwe ali ndi ufulu wolankhula izi kapena zambiri. Momwe mungachitire mwachilengedwe popanda kutulutsa "Ine"?
Mawonekedwe ena a zochitika amafuna kuti wolandirayo aimirire wokamba nkhani. Pachifukwa ichi, ndikofunikira kupereka chidziwitso cholondola kwa wotsogolera ndikuchigwirizanitsa ndi mutu wakulankhula kwanu. Mwachitsanzo, tinalangiza mmodzi wa makasitomala athu pamsonkhano wa amalonda kuti alankhule osati za ntchito yawo yomaliza ku kampani yaikulu kwambiri m'dzikoli ndi chiwerengero cha antchito, komanso zomwe zinachitikira kale muofesi yaing'ono. Pambuyo pakulankhula, wokamba nkhaniyo adalandira ndemanga kuti amamvetsetsa mavuto amalonda ang'onoang'ono, ngakhale kuti m'mbuyomo mu "mayankho-mafunso" amaletsa funso lakuti "chabwino, njira iyi imagwira ntchito m'mabizinesi akuluakulu, koma nanga bwanji malonda ang'onoang'ono?" Mukamvetsetsa bwino lomwe omvera anu, mungasankhe zitsanzo kuchokera m'zochita zanu zomwe zingagwirizane ndi zofuna za omvera.
Ngati mukudziyimira nokha, perekani chithunzi chapadera kwa izi. Mwanjira iyi mutha kungonena kugwirizana pakati pa zomwe mwakumana nazo ndi mutuwo, ndipo anthu aziwerenga okha mfundo zina - ndipo simudzawoneka ngati wodzitamandira. Pali chinthu monga "triangle of trust". Kuti mulimbikitse chidaliro, muyenera kulumikiza zinthu zitatu: zomwe mumakumana nazo, mutu, komanso zomwe omvera amakonda.
Njira yoyamba yochitira izi ndi kugwiritsa ntchito stereotype. Zikuwoneka choncho:
Dzina langa ndine _______, ndine _______ (Malo): _______________ stereotype. Ngati ndinu wotsogolera zamalonda, malingaliro anu angawoneke motere:
Dzina langa ndine Peter Brodsky (dzina), ndine wotsogolera zamalonda (udindo), yemwe amavomereza malingaliro angapo amalonda pamwezi ndi kulandira ndemanga kuchokera kwa makasitomala (stereotype). Mwanjira imeneyi, mumatsimikizira kuti muli ndi ufulu wolankhula za kulemba malingaliro amalonda ndikumvetsetsa zomwe anthu m'chipindamo akuchita ngati mukulankhula ndi anthu omwe ali ndi udindo womwewo.
Njira yachiwiri ndizochitika zam'mbuyomu. Ngati mumalankhula ndi opanga omwe, mwachitsanzo, amapanga ntchito kuti azitha kugawa zotsatsa, mutha kunena izi:
Dzina langa ndi Peter Brodsky (dzina), ndipo tsiku lililonse ndimagwiritsa ntchito 30% ya nthawi yanga mu gulu lachitukuko, chifukwa ndimakhulupirira kuti tsogolo liri muzochita zokha. Ngati muli ndi chidziwitso pakukula, ndiye kuti mutha kunena momveka bwino: Ndine wopanga ndipo ndakhala ndiri. Khodi ili m'magazi anga. Koma zidachitika kuti ndidakwanitsa kupanga algorithm yogwira ntchito ndi zotsatsa zamalonda ndikuwonjezera malonda ndi 999%, ndipo tsopano ndimagwira ntchito ngati woyang'anira block. Izi ndi zabwino, chifukwa ndikuwona mbali zonse za ndondomekoyi.
Ngati mulibe chidziwitso choyenera, ndiye kuti mutha kusinthana ndi chilankhulo chamalingaliro ndikunena chifukwa chake mutuwo ndi wofunikira kwa inu. Zidzamveka motere: Ine ndekha ndine wogula tsiku lililonse ndipo ndine wokonzeka kulira ndi chisangalalo pamene wogulitsa amva zomwe ndikufunikira, ndipo sayesa kugulitsa malinga ndi template. Koma ndiye tanthauzo la template yabwino ya kampani: kuphunzitsa antchito kugwiritsa ntchito mwayi waumunthu ndiukadaulo womvetsetsa kasitomala.
Ponena za slide yofotokoza zomwe zachitika, izi zitha kuyikidwapo:
- Udindo ndi mayina amakampani omwe mudagwirako ntchito
- Maphunziro anu kapena maphunziro apadera okhudzana ndi mutuwo
- Madigiri, mphoto ndi certification
- zotsatira za kuchuluka. Mwachitsanzo, ndi malonda angati omwe mwapanga pa moyo wanu.
- Nthawi zina ndi bwino kutchula makasitomala kapena ntchito zazikulu.
Chinthu chachikulu: kumbukirani m'kupita kwa nthawi kuti omvera sanabwere kudzamvetsera nkhani ya moyo wanu. Chifukwa chake, cholinga cha ulaliki ndikungotsimikizira chifukwa chake kuli kofunika kuti anthu amve zolankhula zanu pamutuwu.
Chitani nawo zomwe zili
Chifukwa chake mudawuza chifukwa chake mutuwo ndi ukatswiri wanu ukuyenera kusamala, tsopano omvera akufuna kudziwa momwe mungasamutsire chidziwitso, momwe ntchitoyi ingakhalire. Kuwonetsa zomwe zili pa slide ndi kukhazikitsa ndondomeko ya msonkhano ndikofunikira kuti mupewe kukhumudwitsa anthu mutatha ulaliki wanu. Mukapanda kuyembekezera kalembedwe ka mawu anu, anthu amapanga zomwe akuyembekezera ndipo nthawi zambiri sizimagwirizana ndi zenizeni. Kuchokera apa, ndemanga zimawoneka ngati "Sindinalankhulepo za izo" kapena "Ndinaganiza kuti zingakhale bwino." Thandizani omvera ndi zokhumba zawo ndi ziyembekezo zawo mwa kukhazikitsa malamulo ndi kuwauza zomwe ayenera kuyembekezera.
Njira yabwino yolankhulira zandandanda popanda kutchula kanema "Agenda". M'malo mwake, mutha kupanga nthawi kapena infographic. Sonyezani kuti mbali iliyonse idzatenga nthawi yayitali bwanji: zongoyerekeza, zochita, zochitika, mayankho a mafunso, zopuma, ngati zaperekedwa. Ngati mukutumiza ulaliki, ndiye kuti ndi bwino kupanga zomwe zili mumtundu wa menyu wokhala ndi maulalo - motere mudzasamalira owerenga ndikumusungira nthawi yoyang'ana pazithunzi.
VisualMethod imalimbikitsa osati kungowonetsa zomwe zili m'mawu, koma kuti azichita kudzera mu phindu kwa omvera. Mwachitsanzo, pa slide pali chinthu "momwe mungatchulire malire a bajeti muzamalonda". Pamene mukufotokoza mfundo imeneyi, lonjezani kuti: “Ndikamaliza ulaliki wanga, mudzadziwa kukhazikitsa malire a bajeti pochita malonda.” Onetsetsani kuti anthu amapeza mawu anu kukhala othandiza kwa iwo.
Monga momwe Alexander Mitta akunenera m'buku lake la Cinema Between Hell and Heaven, mphindi 20 zoyambirira za filimuyi zimadzutsa chidwi ndi nkhani yonse. Akatswiri amachitcha chochitika cholimbikitsa kapena kumasulira kuti "cholimbikitsa". Pali njira yofananira m'ma classics amasewera. Zithunzi zanu zoyambira ndizomwe zimayambira ndikupangitsa nkhani yonse kukhala yosangalatsa.
Tengani katundu
Kumbukirani kuwonekera kumapeto kwa filimu kapena kupanga: nthawi yomwe wowonera amawunikiridwa ndikulandira chidziwitso chapadziko lonse lapansi. Mphindi ino mukulankhula kwanu ikhala mawu omaliza okhala ndi mawu achidule. Itha kukhala chidule chachikulu ngati mukulankhula za zomwe zapezedwa zatsopano, kapena malamulo atatu akuluakulu kapena mfundo zomaliza zonse.
Chifukwa chiyani mufotokoze mwachidule pa siladi yosiyana? Choyamba, mumathandizira kutsimikizira momveka bwino komanso molondola potengera zotsatira za zolankhula zanu. Chachiwiri, mumakonzekeretsa omvera nkhani yomaliza ndi kupereka mpata wokonzekera mafunso.
Chachitatu, mukhoza kuwonjezera phindu pa nkhani yanu. Kuti muchite izi, muyenera kuyang'ana pa mfundo yakuti chifukwa cha ntchito yanu, omvera anaphunzira, kuzindikira ndi kumvetsa chinachake. Kawirikawiri, kupanga zotsatira za mtengo wowonjezera. Mwachitsanzo, mumalemba mayina a ma templates atatu omwe amapangidwira malonda, ndikuti: lero mwaphunzira zitsanzo zitatuzi, ndikuzigwiritsa ntchito mukhoza kusonyeza makasitomala anu ubwino wogwira ntchito ndi inu ndikufulumizitsa malonda.
Chithunzi chomaliza chiyenera kukhala chachifupi komanso chomaliza. Simuyenera kupitiriza kumizidwa kwambiri pamutu womwe utatha, ngakhale mutakumbukira zina. Gwiritsani ntchito mphindi ino kuti muphatikize katswiri wanu komanso mawu omaliza. Chomwe mungafikire pomaliza ndi chipika cha Q&A, ngakhale nthawi zambiri ndibwino kuti musiyeko molawirira ndikumaliza ulaliki pacholemba chomwe mukufuna.
Thandizo lolumikizana nanu
Ulaliki uliwonse uli ndi cholinga. Kulowa siteji, wokamba nkhani amagulitsa omvera mankhwala, kampani, ukatswiri wake kapena mtundu wa zochita. Masiku ano ndizosowa kupeza malonda mwachindunji kudzera mu ulaliki, kupatula mu mapiramidi a zodzoladzola kapena mapiritsi amatsenga. Nthaŵi zambiri, wokamba nkhani amasonkhanitsa omvera. Izi sizikutanthauza kuti amayenda kuzungulira chipindacho ndi mafunso, koma amanena kumene mungapitilize kulankhulana.
Ngati simunakonzekere kupereka olumikizana nawo mwachindunji, sonyezani imelo ya kampaniyo patsamba lotseka. Mwachitsanzo, timagwiritsa ntchito ma adilesi onse [imelo ndiotetezedwa], kapenanso bwino, perekani ulalo wa malo ochezera a pa Intaneti komwe mungalankhule ndi omvera kapena komwe zida zothandiza zimawonekera pamutu wanu.
Ngati ndinu mlangizi wodziyimira pawokha, mutha kuperekanso adilesi yanu, adilesi yanu kapena tsamba patsamba lawebusayiti lomwe mutha kulumikizana nalo.
Kuti muyambitse omvera, pangani "kuyitanira kuchitapo kanthu". Funsani maganizo anu pa ulaliki wanu, gawani maulalo pamutu, kapena perekani malingaliro amomwe mungawongolere ulaliki wanu. Monga momwe VisualMethod ikuwonera, pafupifupi 10% ya omvera nthawi zonse amakhala omvera komanso achangu kuti asiya ndemanga, ndipo pafupifupi 30% ali okonzeka kulembetsa nkhani zagulu lanu.
PS
Malinga ndi mwambo "wakale", payenera kukhala kutchulidwa kwa mawu akuti "Zikomo chifukwa cha chidwi chanu!". Kunena kuti "tsanzikani" kumakhala kovuta nthawi zonse ndipo mukufuna kudzaza kupuma kovutirapo ndi slide ndi chiyamiko chotere, koma tikukulimbikitsani kuti muyime pa slide ndi olumikizana nawo. Chizindikiro cha "thank you slide" kwa omvera kuti ubale wanu watha ndipo cholinga cha bizinesi iliyonse ndikukulitsa ndikulumikizana pafupipafupi ndi omvera anu. Zolumikizana zanu ndi ntchitoyi zitha kukhala bwino.
Source: www.habr.com