Posachedwapa, lipoti latsopano la kampani ya Ashmanov ndi Partners linatulutsidwa pazifukwa zomwe zimakhudza masanjidwe. Chikalatacho, monga mwachizolowezi, ndi chochuluka kwambiri. Monga nthawi yotsiriza, tiyeni tiyang'ane pazigawo zofunika kwambiri.
Tiyeni titenge tebulo la dongosolo lalikulu - Yandex.
1. ICS - Mlozera Wabwino Webusaiti
X
Zofunikira za Yandex pakuwunika
"Ubwino" wamasamba ndiwodziwikiratu: tsamba labwino ndi tsamba lalikulu,
ndi magalimoto ambiri, aakulu
chiwerengero cha masamba ndi chachikulu
zosiyanasiyana.
Kunena mwachidule, ICS imakhudzidwa ndi magalimoto. Ndipo kuchuluka kwa magalimoto kumapangitsa kuti malo azikhala bwino. Wozungulira wankhanza. Panthawiyi, maganizo amayamba nthawi yomweyo: kodi sakutikakamiza kugula magalimoto olipidwa monga Yandex-Direct motere? Ndikuganiza kuti pali chowonadi mu izi. Yandex ndi 100% yamalonda ndipo imayenera kupanga ndalama.
Lingaliro langa ndiloti ICS, monga kale, monga chizindikiro, sichikhudza chirichonse.
2. Chiwerengero cha masamba muzolozera
Izi parameter ndizofunikira kwambiri masiku ano. Ndikuganiza kuti izi ndichifukwa cha kuchuluka kwa ma aggregator, omwe akuchulukirachulukira mawebusayiti ang'onoang'ono. Ubwino wofunikira wa ma aggregator ndi semantics yakuzama chifukwa cha kuchuluka kwa makhadi ogulitsa ndi zosefera ndi magawo. Zoyenera kuchita kuti muwongolere:
a) Osachotsa zinthu patsamba. Chongani ngati "zatha".
b) Pangani zosefera ndi magawo: mafoni ofiira, mafoni otsika mtengo, ndi zina. Ichi ndi chida chakale kwambiri komanso chotsimikiziridwa. Zogwirizana ndi lero.
c) Unikani omwe akupikisana nawo pogwiritsa ntchito mapulogalamu. Mwachitsanzo, Netpeak Checker. Kuwona kuchuluka kwa masamba. Vuto ndilo kuchita zambiri. Pa nthawi yomweyo, palibe chifukwa mindlessly sipamu. Pangani zosiyanasiyana ndi zosefera.
3. Buku
Misa yolumikizana si chizindikiro chofunikira masiku ano, koma imakhalabe yofunikira. Kodi muyenera kusamala chiyani mukagula mu 2020?
zochitika (za mawu)
zopempha maulalo ku tsambali ndi zofunika mu zonse
zosaka, zomwe zimachitika mu maulalo
pa URL - makamaka mu Google.
M'mawu osavuta, tikulimbikitsidwa kugwiritsa ntchito maulalo ku funso lofunikira m'mawuwo. Kwa Google, ndikofunikira kwambiri kuti ulalowu utsogolere kutsamba lokwezedwa, ndipo Yandex imayang'ana madzi onse a ulalo, koma amalabadira mawu olumikizirana ndikupereka chilimbikitso kumasamba oyenera.
Chitsanzo: Lumikizani ndi nangula "gulani Lada Largus Bu".
Za Google: ikani ulalo kutsamba linalake la gulu, mwachitsanzo site.ru/bu-auto/lada-largus. Iye amapeza chowonjezera muzotsatira.
Kwa Yandex: ikani ulalo kutsamba lalikulu la site.ru. Tsamba la site.ru/bu-auto/lada-largus limapeza zowonjezera muzotsatira.
Pa avareji, Google imagwiritsa ntchito ulalo kuti ipange tsamba lonse komanso tsamba linalake. Yandex imangokhala patsamba lokha. Chifukwa chake, Google imakondabe maulalo kuposa Yandex.
Kafukufuku akuwonetsa kuti maulalo akupitilizabe kugwira ntchito. Kodi ndingadziwe bwanji ngati tsamba langa likufuna maulalo?
a) Sonkhanitsani mpikisano wa 5-8 kuchokera ku niche yanu (opikisana nawo akhoza kusonkhanitsidwa pogwiritsa ntchito megaindex kapena intaneti yofananira, sonkhanitsani ndi kuwonekera kwa malo onse, osati ndi makiyi enieni);
b) Afufuzeni pogwiritsa ntchito analyzer, mwachitsanzo NetPeackChecker, ndipo muwone momwe amafanana ndi momwe amasiyana kwambiri. Mwachitsanzo, masamba 6 mwa 8 ali ndi maulalo 100. Izi zikutanthauza kuti muyenera kuyamba kugula ulalo wambiri. Ngati chithunzicho chiri chosiyana - palibe maulalo ofunikira, yang'anani gawo lina lomwe limagwirizanitsa atsogoleri.
Ngati musankhabe kugula, ndikuwonetsa padera gulu la maulalo okwera mtengo (kuchokera ku ma ruble 5000). Malingaliro ochepa:
a) Simuyenera kugula maulalo okwera mtengo poyambira kupanga ulalo wambiri. Zambiri ndizabwinoko, koma ndikufunsanso mafunso ofunikira.
b) Onetsetsani kulimbitsa maulalo oterowo. Mutha kulimbikitsa ndi maulalo osavuta kuchokera kumadontho (apa ndipamene mumabwezeretsanso dera lakale lakale kapena kugula pakusinthana, monga auction.nic.ru kapena teleri.ru, ndikuyika maulalo kuchokera kunkhani yomwe ili ndi ulalo wogulidwa. ), mutha kucheza. ma network, maulalo otsika mtengo, etc.
Chitsanzo: munalembedwa ku Forbes. Nthawi yomweyo mudatumiza zambiri za izi patsamba lanu lochezera. mbiri, yolembedwa pamapulatifomu onse, idalamula zotchulidwa kuchokera kwa olemba mabulogu ndipo nthawi zambiri amayesetsa kuti aliyense adziwe za izi.
c) Lembani zolembazo ndi ulalo ndikuziyendera kamodzi pamwezi. Ndikofunika kuti nangula ndi malemba asasinthe. Samalani ndi kukhalapo kwa banal kwa ulalo ngati simugula mwa kusinthanitsa.
d) Funsani woyang'anira webusayiti kuti awonjezere maulalo kuchokera ku zolemba zina zamutu mpaka zanu ndikuyesera kuwonetsetsa kuti ulalo wanu uli mukope limodzi. Nthawi zambiri amakumana nanu.
4. Maulendo (magalimoto opita patsamba)
Inde, malo anu mu TOP 10 amadalira kuchuluka kwa magalimoto patsamba lanu. Bwanji ngati tsambalo ndi latsopano? Chidziwitso chobisika pakutsatsa kwanthawi zonse? Chimodzi mwazofunikira za kafukufukuyu ndi:
Zofunikira za Yandex pakuwunika
"Ubwino" wamasamba ndiwodziwikiratu: tsamba labwino ndi tsamba lalikulu,
ndi magalimoto ambiri, aakulu
chiwerengero cha masamba ndi chachikulu
zosiyanasiyana.
Tsoka ilo, palibe zambiri zoti tikambirane pano. Ngati muli ndi tsamba latsopano, gwiritsani ntchito zizindikiro zina zabwino. Mu phunziro zimapita motere:
Ndipo pokhapokha pa malo makumi awiri kuchita magawo okhudzana ndi
zomwe mwachibadwa zimatchedwa ubwino wa malowo popanda mawonekedwe a oimira
chinyengo cha injini zosaka - gawo la maulalo kutsamba lalikulu latsambalo, zoyezetsa zamakhalidwe (nthawi yoyendera, kuchuluka kwa zolephera, mawonedwe atsamba pa
ulendo). Izi zikuphatikizanso gawo la zosintha kuchokera kumagwero "zabwino": kuchokera pazama media. maukonde, kuchokera ku makalata, kuchokera ku malonda. Otsatidwa ndi
magawo okhudzana ndi chikhalidwe ma network, ndi magawo ofotokozera magwiridwe antchito
tsamba: kulembetsa, kulipira ndi khadi, kutumiza
(kunyamula), etc.
5. Zosiyanasiyana zazikulu
Chizindikiro chosangalatsa cha masitolo onse a pa intaneti ndi malo ogwira ntchito. M'malo mwake, pafupifupi mofanana ndi chizindikiro nambala 2. Ndizosangalatsa kwambiri kuyang'ana makamaka pa malo omwe ali ndi mautumiki (ndikuchita izi pakali pano). Ngati zonse zikuwonekera bwino ndi masitolo apaintaneti, mpikisano ndi ophatikizira amawongolera malamulo. Mu mautumiki, chizindikirochi chingagwiritsidwenso ntchito pamasamba ang'onoang'ono. Mwachitsanzo, ngati ndinu katswiri wa zamaganizo, muyenera kupanga mautumiki apamwamba kwambiri ndikuwagawa m'masamba. Thandizo la banja, chithandizo kwa iye, chithandizo kwa iye, chithandizo cha amayi apakati, chithandizo cha mabanja, kudzera pa Skype, ndi zina zotero. Onjezani ku maphunzirowa, franchising, ma webinars, ndipo tiyenera kupeza mwayi kuposa omwe ali ndi mautumikiwa patsamba limodzi kapena atatu.
Chotsatira pamndandandawu ndi magawo awa:
Madomeni olumikizana ndi tsambali (maulalo)
Chiwerengero cha mayendedwe (magalimoto)
Alexa Rank (magalimoto)
Maulendo: kutumiza mwachindunji (magalimoto)
Maulendo: makalata (makalata)
Sindikufuna kukhazikika pa iwo mwatsatanetsatane, ndizofanana ndi zomwe tafotokozazi.
Tiyeni tiwone zomaliza:
1. Ngakhale simungakhudze kuchuluka kwa anthu patsamba lanu komanso zaka zake (komabe,
nthawi ili kumbali yanu pano), kukulitsa ulalo wanu ndi ma assortment ndikokwanira
mu mphamvu yanu.
Ndikuganiza kuti palibe ndemanga zomwe zimafunikira pano.
2. Ganizilani - mwina chirichonse sichopanda chiyembekezo ndi magwero a magalimoto?
Mwachitsanzo, ngati mupanga ntchito zothandiza, konzani mpikisano, limbikitsani Instagram ...
Kukopa kuchuluka kwa anthu osati kumainjini osakira okha, gwiritsani ntchito zina zilizonse. Izi ndizotheka, ngakhale kwaulere.
3. Kukula kwa chowonetserako ndi chizindikiro chosalunjika cha assortment.
Osachotsa zinthu patsamba, kukulitsa matrix azinthu, santhulani omwe akupikisana nawo ndikuyika zinthu zambiri.
4. Chiwerengero cha masamba pa malo ambiri ndi zogwirizana pempho makamaka akhoza
kukhala wofunika kwambiri. Ngati gulu la zitsanzo (kapena ntchito options) mungachite
tsamba limodzi kapena angapo osiyana - njira yachiwiri ndiyabwino.
Gwirani ntchito semantics yanu bwino. Dziwani magulu oyenerera, kuyang'anira malonda ndi mauthenga a zopempha.
5. M'mafakitale ambiri (mwachitsanzo, malonda a e-commerce), njira zazikulu zikugwira ntchito ponseponse
dziko. Mwinanso muli ndi anzanu kapena malo onyamula ena
mizinda? Maadiresi awo (manambala a foni) angakhale othandiza kwambiri. Telefoni "8-800-..." komanso ngakhale
kupereka mwayi kwa makasitomala kuyitanitsa kuitananso, nawonso.
Onetsani ntchito zambiri patsamba lanu, ngakhale mulibe.
6. Maadiresi (ma) ndi mafoni ndi ofunika mwa iwo okha - monga umboni wa kukhalapo kwanu popanda intaneti. Ngati ndi kotheka, alimbikitseni ndi kupezeka pamapu ndi ntchito zina za Yandex ndi Google.
Momwe mungawonjezere ku Yandex directory ndili nayo .
7. Kwa mafakitale okhudzidwa kwambiri monga zachipatala ndi zachuma, mumafunikanso umboni wa luso lanu - ziphaso, ziphaso zolembetsa, zambiri za akatswiri, zolemba zapamwamba kwambiri zimasintha kuchoka ku bonasi kukhala chofunikira. Phunzirani Maupangiri a Google Assessor kuti mumvetse zomwe zili zofunika pamakampani anu.
8. Ngati mukuyembekeza chozizwitsa, malo ochezera a pa Intaneti ndi amodzi mwa malo omwe zozizwitsa zimachitika. Koma ngakhale sichoncho, simungathe kuwanyalanyaza. Komanso ndemanga.
9. Mitengo yotsika si chinthu chachikulu. Chinthu chachikulu ndi kuchotsera
Ndizo zonse. Zikomo chifukwa cha chidwi chanu, ndikhulupilira zinali zothandiza. Lembani ku ngati muli ndi mafunso. Ndipereka malingaliro ogwiritsira ntchito kafukufukuyu patsamba lanu.
Mlembi wa nkhaniyi ndi Dmitry Dyadyukov.
Source: www.habr.com