Iyi ndi podcast yokhala ndi opanga zinthu komanso oyang'anira malonda. Mlendo wa gawo la 14 ndi Irina Sergeeva, director of communication ku British Higher School of Design, mlangizi mu pulojekiti ya Google Launchpad komanso wolemba podcast wodziimira "".
- mukhoza kumvetsera kapena
- podcast kuphatikiza mavuto onse
Irina Sergeeva, Director of Communications wa BHSAD komanso wolemba podcast "Chabwino, pa-ap!"
: Tili ndi podcast yokhudzana ndi zomwe zili, ndipo popeza ndinu mkulu wa zoyankhulana ku British Higher School of Design, lero ndikufuna kulankhula za momwe mungapangire mauthenga ku bungwe la maphunziro.
Kodi ndizosiyana bwanji ndi kampani ina iliyonse? Kodi kuyunivesite kapena mbiri yamaphunziro iliyonse ili ndi zotani pazolumikizana?
Irina: Tiyenera kuyamba ndi mfundo yakuti Britannia ndi yunivesite yosavomerezeka. Kulikonse kumene ndifunsidwa kuti ndilankhule za maganizo anga kwa iye, nthawi zonse ndimayamba ndi mfundo yakuti ine ndekha ndine womaliza maphunziro a maphunziro apamwamba, Moscow State University.
Ndinakulira m'gulu la "classical academic scheme" ndipo ndinazolowera. Ndipo mkazi waku Britain amawononga malingaliro awa tsiku lililonse. Ndili ndi mwayi kuti ndimagwira ntchito yolumikizirana ndi sukulu iyi komanso "chinthu" ichi. Mulimonsemo, kulumikizana kumapangidwa mozungulira chinthu, digito kapena analogi. Ndipo ichi ndi chinthu chomwe ndimakhulupirira.
Kugulitsa maphunziro ndi nkhani yosiyana ndi kugulitsa mafoni kapena china chilichonse. Ndimakonda kuyesetsa kufotokozera zomwe zimawunikira ndikuwongolera chidziwitso cha munthu ndi momwe amaonera dziko lapansi. Munthu amene amagwira ntchito muzolankhula zaku Britain pankhaniyi amalumikizidwa kwambiri ndi mankhwalawa ndipo ndi katswiri wazogulitsa.
Tsopano pali mikangano yambiri yokhudzana ndi yemwe ali mwiniwake wa mankhwala, yemwe ali woyang'anira polojekiti, kumene mphamvu ya malonda imathera ndipo mphamvu ya katswiri wa mankhwala imabwera, ndipo ali kuti ogulitsa malonda. Mu maphunziro, uwu ndi mgwirizano womwe sungathe kusweka.
Sindinganene kuti luso la m'madipatimenti athu amaphunziro ndi maphunziro kumathera ndipo kulumikizana kumayambira, kotero kuti amangotipatsa chinthu ndikuti: "Anyamata, gulitsani." Tithokoze Mulungu sizimagwira ntchito monga choncho kwa ife. Anthu omwe amagwira ntchito kuti apange uthenga wabwino kunja ayenera kumvetsetsa bwino zomwe akugulitsa. Ichi ndichifukwa chake ifenso ndife okonza maphunziro pang'ono ndipo tikumamatira kunjira iyi.
A: Kwa inenso, monga wophunzira ku yunivesite yapamwamba kwambiri - Higher School of Economics - ndizodabwitsa kumva kuti munthu amene ali ndi udindo wolankhulana amagwira ntchito mogwirizana ndi dipatimenti ya maphunziro. Ngakhale ku HSE izi sizingakhalenso choncho. Dipatimenti ya maphunziro - zikuwoneka kuti ingakhale yocheperako.
Ndipo: Ndikukhulupirira kuti dipatimenti yathu yophunzitsa simvera podcast, akhumudwitsidwa.
A: Izi mwina sizili choncho, koma ndizodabwitsa momwe mayunivesite - pakadali pano yunivesite yaku Britain - akusintha kupita ku zomwe timazolowera kumvetsetsa ngati mtundu wamakono. Ikhoza kukhala chizindikiro cha maphunziro, koma si njira ya "yunivesite" yomwe aliyense amadziwa.
Ndipo: Zomwe tonse tazolowera.
A: Inde.
Ndipo: Izi ndi zolondola kwambiri, chifukwa timayang'ana kwambiri zochitika zapadziko lonse lapansi ndikuyesera kuzisonkhanitsa. Tili ndi zinthu zambiri zamaphunziro.
Ndinadzipeza ndekha m'malo osiyanasiyana ophunzirira kwa nthawi yoyamba m'chaka changa chachitatu, pamene ndinapita ku Germany kukaphunzira. Kumeneko, anthu adadzilola kupanga zinthu zophunzitsira zosiyana potengera kuti ophunzira amawonera mndandandawo ndikuchita zina zake.
Izi zinasokoneza maganizo anga, ndipo ngakhale pamenepo ndinali ndi chikaiko ponena za dongosolo la maphunziro a kakale “kuyambira pa chimodzi kufikira ku ambiri.” Munthu akaima pa guwa ndikukuwerengerani zinthu zofunika kwambiri komanso zothandiza. Ndinaona kuti mwina pali njira zina.
Ndinkalumikizidwa nthawi zonse ndi maphunziro, ndimaphunzira kusukulu yomaliza maphunziro, ndikulemba zolemba za Ph.D. ndikuvutikira ndi mtundu wakale wotere, pomwe chidziwitso sichili bwino komanso sichikuphatikizidwa bwino kwa inu. Pali chidziwitso, koma ntchito ndi mankhwala akale maphunziro sags pang'ono. Ndizosangalatsa kuwona zinthu zatsopano monga mawonekedwe osakanikirana ndi zinthu zolumikizana zikutuluka. Ngakhale mu classical zomangamanga. Monga wophunzira wa MSU, izi zimandisangalatsa.
A: Maphunziro a pa intaneti amavomerezedwanso pang'ono.
Ndipo: Chabwino, osachepera mwanjira imeneyo.
A: Briteni - poyambirira kapena mutafika kumeneko - kodi anali kale choncho kapena ndi njira ina yachisinthiko? Pamene yunivesite imakhala yotseguka komanso yolunjika pa wophunzira, yemwe amagwiritsa ntchito ndikudziunjikira chidziwitso ichi.
Ndipo: Mayi wa ku Britain ali ndi zaka 15, ndinafika kumeneko zaka zinayi zapitazo.
A: Kwenikweni gawo limodzi mwa magawo atatu a moyo wake.
Ndipo: Inde, ndi ulendo wautali. Awa ndi malo ogwirira ntchito komwe ndidakhala nthawi yayitali kwambiri, ndipo mpaka pano zikuwoneka kuti palibe mapulani, ndipo ndimakonda chilichonse.
Zomwe zimatchedwa DNA ya mtundu waku Britain zimaphatikizansopo gawo lofunikira kwambiri - cholinga chamunthu. Amagwira ntchito bwino pazolumikizana komanso m'mbiri yazinthu, wophunzira akakhala pakatikati. Osati buku lolembedwa mu 1985, komabe wophunzira. Timagwira ntchito momwe tingathere ndi lingaliro lazogwiritsa ntchito, osachepera timayesetsa kwambiri. Ngakhale zitachitika zinthu zina, timamvetsa mwatsatanetsatane chifukwa chake wophunzirayo sanalandire chokumana nacho choyenera chimene tinayesetsa kumukonzera.
Briteni ndi malo ophunzirira otseguka kwambiri. Pazaka zinayi zapitazi, tapindula zambiri malinga ndi malingaliro omwe timafalitsa kunja.
Izi, mwachitsanzo, mapangidwe okhazikika, chifukwa sitingalephere kuwerenga izi. Tikuyesera kuphunzitsa - monga ndikuwonera - osati mapangidwe okongola okha, komanso mapangidwe anzeru. Izi zimandisangalatsa kwambiri, chifukwa mtundu wathu umapereka malingaliro olondola omwe ndimakonda kulimbikitsa.
A: Lingaliro loyitanira wophunzira kukhala wogula likuwoneka ngati losokoneza kwa ine - ndipo mwina uku sikungomverera kwanga. M'malo ophunzirira apamwamba chotere, sizikuwoneka bwino.
Machitidwe ambiri akale amawona wophunzira ngati chotulukapo cha maphunziro awo, osati ngati wogula - munthu yemwe ali ndi ufulu wambiri, yemwe mwanjira ina amavotera ndi kukhudza njira ya maphunziro, ndi amene ayenera kukondedwa. Nthawi zambiri, m'malo ophunzirira akale, palibe lingaliro lakusangalatsa wophunzira, koma lingaliro la kuikapo kanthu mwa iye, kumupanga kukhala chinthu choyenera cha sayansi.
Ndipo: Zikuwoneka kwa ine kuti palibe cholakwika ndi kukhala ndi dongosolo lomveka bwino la zomwe mukufuna kuyika kwa wophunzira. Monga akunena, "Ine sindine faifi tambala kuti aliyense azikonda." Ngati mumatsatira kwathunthu chitsogozo cha wophunzira, uku ndi mtundu wina wa kusalinganika.
Choyenera chingakhale kupeza china chake pakati. Mwinamwake kupyolera muzosankha ndi mapulogalamu osankhidwa omwe angathe kuphatikizidwa. The modular system ndi nkhani yabwino. Zinthu zimenezi zimandisangalatsa kwambiri. Zikuwoneka kwa ine kuti tsopano maphunziro akale [safanana] ndi momwe timachitira ziwanda pano ndi inu (kuseka). Palinso zinthu zambiri zabwino kumeneko zomwe, mwina, ophunzira a maphunziro "aulere" samalandira mokwanira.
Mwina kusiyana kwagona pa mfundo yakuti pali kusiyana kwakukulu pakati Western ndi Russian mayunivesite - ndiko, kachitidwe maphunziro. Ndipo ife, pambuyo pa zonse, tinakulira mu dongosolo la Russia ndipo tinazolowera zomwe tinapatsidwa.
Sindidandaula ndi maphunziro omwe ndinalandira. Izo ndithudi sizinandivutitse ine. M’malo mwake, ndinapezamo kanthu kena kamene kamandithandiza kuchita zimene ndikuchita lerolino.
Yankho: Kodi zingakhale bwino kunena kuti British - monga yunivesite yomwe imayang'ana kwambiri ntchito za kulenga - ili ndi ufulu wambiri wokhudzana ndi zomwe zikuphunzitsidwa ndi kuphunzitsidwa pano? Kuchokera pamndandanda: katswiri wa masamu ayenera kuphunzitsidwa motere, koma wopanga akhoza kukhala waulere pang'ono.
Ndipo: Ndizosangalatsa kuti Britannia yakhala ndi dipatimenti yayikulu yotsatsa ndi bizinesi kuyambira chaka chatha. Pano, zikuwoneka kwa ine, chirichonse chiri chokhwima. Iyi ndi nkhani yolenga, ndipo ndikusangalatsidwanso kuti mapangidwe amagwirizana kwambiri ndi momwe amamasuliridwa mumlengalenga. Pano tikulowa kale m'gawo la malonda, zomwe ziri zosangalatsa kwambiri.
Kuchokera kumbali ya ufulu, ngati muyang'ana ophunzira athu madzulo a magawo omaliza, mawonetsero a digiri yomaliza, ndi zina zotero, sizikuwoneka kwa ine kuti ndizosavuta kwa iwo mwanjira ina. M'malo mwake, ufulu umabwera ndi udindo. Ngakhale ngati ophunzira amamasulidwa kwa otchedwa masabata kuwerenga, pamene ayenera kuphunzira chinachake paokha. Chabwino, mulibe wina woyimilira pa inu, koma inu nokha muyenera kuyenda njira iyi - kuteteza ndi kutsimikizira maganizo anu.
Ufulu umenewu umabweretsa zinthu zofunika kwambiri mwa inu zomwe sitinazizolowere. Ndikakumbukira rhythm yomwe tidaphunziramo ... Ndidamaliza maphunziro anga mu 2012, omwe sali kutali, koma dzulonso. Panali kukakamizidwa nthawi zonse - kukonzekera mayeso, kuphunzira matikiti 50, lipoti la makalasi, ndi zina zotero. Panali kupitiriza ndi kuyankha mlandu.
Zitsanzo ndizosiyana. Sindikudziwa chomwe chili choyipa kapena chabwino, koma ndimayang'ana mokondwera ndi kafukufuku omwe ophunzira athu amapanga. Amapanga kafukufuku wambiri asanapange zovala zosonkhanitsira, zocheperapo zopangidwa ndi mafakitale kapena zomanga. Izi ndi zinthu zazikulu komanso zanzeru kwambiri.
Yankho: Kodi pali kusiyana kulikonse pakati pa mauthenga a pawailesi, momwe kampani imawonekera pawailesi yakanema komanso nthawi zambiri pamalo otseguka, ndi momwe yunivesite iyenera kuwoneka? Kodi pali zopinga zilizonse kapena zinthu zomwe ziyenera kupeŵedwa? Kumene muyenera kuchita mosiyana ndi mtundu wina uliwonse. Kapena kodi ziwembu, njira ndi malamulo omwewo amagwira ntchito pazolankhulirana zapayunivesite monga momwe zimakhalira ndi mtundu wina uliwonse?
Ndipo: M'mawu ochezera a pawailesi nthawi zambiri, lamulo loti "Sankhani bwino, osasokoneza, kuti ndinu ndani pazama media" limagwira ntchito. Mukuwulutsa chiyani, omvera anu ndi ndani, ndi zina zotero. Ngati tifika mwatsatanetsatane, yunivesite iliyonse lero imayambitsa zotsatsa pamasamba ochezera. Kukhala wosiyana, kuyesa kunyozetsa wina ngati simuli m'modzi wa iwo - iyi ndi nkhani yachilendo pamalumikizidwe. Ndikumva kuti sikophweka kuti mayunivesite achite izi, ndichifukwa choti sakuyenera kupanga "zochita ndi mdierekezi." Mukugulitsa maphunziro, ichi ndichinthu chofunikira, ndizosavuta kuyankhula za izi. Ngakhale kuti, ndithudi, nthawi zimakhala zovuta.
Timamvetsetsa kuti pali zochitika zina, mtengo, ndi mpikisano wochuluka. Komabe, kulumikizana kokonzedwa bwino komwe kudzakhala kowona mtima ndi wogwiritsa ntchito malonda anu - ichi ndiye chinsinsi chakuchita bwino.
A: Monga chida chamaphunziro, mumayang'ana ndikuyang'ana osewera osiyanasiyana, zimakhala. Zitha kukhala zazikulu ndi zazing'ono kapena mayunivesite omwewo
Ndipo: Inde, kuphatikizapo a Kumadzulo. Tikuyang'ana chifukwa cha mzere wathu wazinthu. Tili ndi gawo lalikulu - British Baccalaureate. Bwanji, makamaka, British Higher School of Design - chifukwa ndi mwayi wopeza digiri ya British bachelor ku Moscow. Ichi ndi chilolezo cha University of Hertfordshire. Mwatsatanetsatane timawauza makolo zomwe akufuna kuyikamo ndalama ndi maphunziro amtundu wanji, abwino komanso othandiza.
Palinso nkhani zina, zazifupi mawonekedwe - chaka chimodzi kapena ziwiri. Iyi ndi pulogalamu ya maphunziro owonjezera a ku Russia, pamene anthu achikulire omwe ali ndi maphunziro a nthawi yoyamba [maphunziro]. Inu ndi ine tsopano titha kupita ndikulembetsa muzojambula ndi mauthenga owonera.
Palinso wothinikizidwa akamagwiritsa - miyezi itatu. Pali maphunziro ozama komwe mumapeza mtundu wina wakusintha mwachangu m'masiku 4-8. Timakhalanso ndi maphunziro a ana asukulu. Ndimaphunzitsa pang'ono ndekha - kulankhulana, malonda okhutira. Chikondi changa chaposachedwa ndi pulogalamu ya ana asukulu, pomwe ndidabwera kudzawerenga chiphunzitso cha media.
Momwe ndimakhalira ndi anthu omwe ali ndi zaka 14 ndi zomwe ndikuwona mwa iwo ndizochitika zatsopano. Ndikuwona kuti uwu ndi m'badwo wosiyana womwe umaganiza mosiyana ndikupereka mayankho osiyanasiyana ku mafunso omwe nthawi zambiri amafunsidwa kwa ogulitsa akuluakulu.
Ndipo uku ndikulumikizana kosiyana kotheratu ndi ogula zinthu zotere. Choncho, sindinganene kuti tikupikisana ndi aliyense. Timapikisana ndi aliyense, ndipo aliyense amapikisana nafe.
A: Super. Poyamba, zikuwoneka kuti yunivesite ndi yokhazikika.
Ndipo: Bwerani mudzatichezere.
A: M'malo mwake, iyi ndi ntchito yayikulu, zonse zikuyenda bwino, ndipo osewera atsopano ambiri akuwonekera. Ndimangofuna kufunsa za kutsatsa kozama kwambiri.
Ndipo: Pali chinthu choterocho.
A: Ndi chinthu chimodzi kuyankhula za zomwe zili, chinthu china kupanga zokhutira, ndi chinthu chachitatu kuphunzitsa malonda okhutira. Kodi maphunziro olimbikirawa amakhala ndi malo otani pantchito za gulu la Britain? Kodi mwakhala ndi chidwi ndi derali kwanthawi yayitali bwanji? Ndipo zidamera kuchokera ku chiyani?
Ndipo: Dziwani kuti Britanka amakhala ndi maphunziro pafupifupi 80 pachaka. Iyi ndi nkhani yokhudza chidwi ndi kuchuluka kwa madera, minda ndi ma niches pamsika. Muchikozyano, tulakonzya kuba abube butaliboteli akaambo kakuti tulajana lukkomano lwini-lwini kulindiswe. Maphunziro ena olimbikira kwenikweni ndi maphunziro achitsanzo omwe ali ndi mapulogalamu akuluakulu. Mutha kuyesa ngati mawonekedwewa akuyenerani ndikuwona momwe aku Britain alili.
Ndi magawo ena ozama titha kuyesa madzi, zomwe zikuchitika pamsika lero, zomwe zikugwira ntchito kapena sizikugwira ntchito. Nthawi zina, timangowona kuti pali atsogoleri abwino kwambiri pamaphunziro, kulumikizana kapena misika yachikhalidwe, omwe timawaitana mosangalala kwambiri kuti azichita maphunziro apamwamba.
Kutsatsa kwazinthu kudachitika kwa ine koyamba m'nyengo yozizira yatha. Takonzekera kale mtsinje wachinayi wa pulogalamu yachangu iyi m'chilimwe. Apa ndipamene ulendo wanga waukulu wamaphunziro unayambira. Kuyambira pamenepo, ndinayamba kuphunzitsa pamapulogalamu akuluakulu ku Britannia, ndimaphunzitsa mu pulogalamu ya Marketing and Brand Management. Tilinso ndi pulogalamu yodabwitsa ya Media Design.
Zikuwoneka kuti ndi otsatsa, mbiri yabizinesi, [koma] mbali inayi pali opanga omwe amapanga ma prototypes a mapulogalamu am'manja, masamba amagazini, ndi mitundu yosindikizidwa. Pali zovuta zambiri zomwe zikuchitika kuzungulira lingaliro la kutsatsa kwazinthu masiku ano. Monga kale, aliyense ankadziona ngati opanga ndi ojambula - mafakitale aima, ndipo ife tonse ndife ojambula ndi oyang'anira.
Masiku ano pali kukondera koteroko pakutsatsa kwazinthu. Izi sizoyipa - zikuwonetsa chidwi ndi gawoli. Kutsatsa kwazinthu kumagwirizana bwino pakati pa kutsatsa ndi kupanga media. Izi ndi zilakolako zanga ziwiri zazikulu m'moyo. Ndili ndi mbiri yapa media, ndimagwira ntchito ngati mtolankhani. Izi zimandisangalatsa kosatha - momwe ndingapangire zida zapa media, makanema, zolemba kuti zikope owerenga. Izi zikayikidwa ndi ma metrics ndikuyesa kufunika kwa zomwe muli nazo, kutsatsa kwazinthu kudayamba.
Nthawi ina tidayesa kuphatikizira izi mu pulogalamu imodzi yamakampani poyitanidwa ndi m'modzi wa otisamalira. Ndidakhala komweko kwakanthawi kochepa. Ndipo zinayenda bwino kwambiri ponena za kuvomereza kwa omvera. Tsopano kamodzi pa nyengo, maola 40 a maphunziro, ndimapereka zonse zanga kuphunzitsa anthu momwe angapangire zinthu zabwino, momwe angawerengere molondola komanso momwe zimayenderana ndi lingaliro lalikulu la mtundu - motsogozedwa ndi zomwe ndimatha kuchita ku Brittany. ndi timu yanga yabwino yolumikizirana.
A: Ndindani makamaka? Kodi izi ndi za iwo omwe amagwira ntchito ku mtundu, kwa ogulitsa? Kwa akatswiri a philologists, mwina, ndani akufuna kukulitsa mwayi wawo? Kwa ophunzira omwe akufuna kulimbikitsidwa?
Ndipo: Ndimasangalala kwambiri ndikayang'ana mndandanda wa ophunzira omwe amabwera ku pulogalamu yanga. Msana wopanda malire ndi ogulitsa.
Palinso zinthu zodabwitsa kumeneko. Panali okonza zamkati, ndipo nyengo yatha panali nthumwi za anthu ochokera ku Peterhof omwe amagwirizana ndi mauthenga a mumyuziyamu. Zambiri zoyambira zikubwera. Anthu omwe akufuna kuyamba kapena ali ndi bizinesi yawoyawo.
Ndipotu, kulankhulana ndi oyambitsa ndi chinthu chodabwitsa. Pulojekiti ina yayikulu m'moyo wanga ndi nkhani ya Google, komwe ndimatenga nawo gawo ngati mlangizi. Nthawi ndi nthawi amasonkhanitsa magulu amphamvu a alangizi ndikupita nawo kumayiko apafupi a ku Ulaya - nthawi yomaliza inali Germany. Ndipo mumapita kukalangiza oyambitsa, mwachitsanzo, ku Serbia. Izi sizichitika kawirikawiri m'miyoyo ya anthu abwino.
A: Pafupifupi ayi.
Ndipo: Inde. Ndipo ndipamene mumayamba kuyesa ku Serbian startups kuti malonda okhutira ndi chiyani, ngati akufunikira kumeneko, ndi momwe amachitira nawo. Ndizosatheka kutchula kampani iliyonse yaku Russia kumeneko, chifukwa sakudziwa. Apa ndi pamene zimakhala zosangalatsa kwambiri. Ndipo pamenepo zimapita bwino kuposa m'minda ya dziko lathu lalikulu.
A: Chifukwa chiyani?
Ndipo: Chifukwa [kutsatsa kwazinthu] ndikofunikira kwa aliyense mumikhalidwe yopanda chidwi ndi ogwiritsa ntchito. Timavutitsidwa ndi mauthenga mabiliyoni ambiri patsiku - [mitundu] ingagwirizanitse bwanji wogwiritsa ntchito komanso momwe angakhalire pomwe amadya zomwe zilimo? Ndipo nkhani zonse zokhazikika za phokoso lomwe timapanga kulumikizana kwathu pakati pa mtundu ndi ogwiritsa ntchito lero. Momwe mungachitire zinthu zomwe zimakumbukiridwa, kukuphunzitsani, kukupatsani chidziwitso pang'ono?
M'lingaliro limeneli, ndine wotsutsa kwambiri kuphulika kwa malonda ndi malonda - zomwe, ndithudi, ndi mbali ya kuyankhulana kwa mtundu ndi dziko. Koma ndikufuna kuchita zinthu zina zovuta kwambiri.
Nkhani yothandiza komanso yowunikira imagwira ntchito mwanjira iliyonse, kaya ndi oyambitsa, ogulitsa, akatswiri odziwa zakale, okonza zamkati ndi media. Ndicho chifukwa chake ndine wokondwa kuwona mbiri zosiyanasiyana za anthu pa pulogalamuyi. Komanso, ndimawagawa m'magulu, ndipo pamene anthu awa omwe ali ndi miyambo yosiyana kwambiri amayamba kupanga mayankho azinthu pamodzi, zinthu zodabwitsa zimabadwa pamzerewu nthawi zonse.
A: Kutengera zomwe zachitika pakulangizidwa m'maiko ena, tinganene kuti ku Russia mutu wa malonda okhutira umapangidwa bwino? Kapena, m'malo mwake, ndizochepa kwambiri kuposa zakunja? Kodi pali kulumikizana kulikonse pakati pa zomwe ali nazo ndi zomwe tili nazo?
Ndipo: Zikuwoneka kwa ine kuti tikukamba za nkhaniyi lero.
Ndapitako kumisonkhano yambiri posachedwapa [za] momwe mungapangire ndalama ndi zinthu komanso momwe mungapangire zinthu zabwino. Aliyense amayamba kuyankhula za iwo eni, milandu yawo yopambana, awa ndi media komanso mitundu yayikulu. Ndipo panthawi imodzimodziyo, ndikumva kuti mutuwu wadziyendetsa pang'ono.
Pepani kwambiri kuti sitiyang'ana zochitika za Kumadzulo zamalonda azinthu ndipo tili kumbuyo pang'ono pazochitika zamakampani padziko lonse lapansi. Tiyenera, ndithudi, kuyang'ana pamenepo. Ma projekiti onse opambana otsatsa omwe adagwiritsa ntchito ndalama zazikulu, ndalama za anthu ndi zothandizira adaphunziridwa ndikuwerengedwanso.
Sizingatheke kubala chinthu chatsopano kuchokera pamene chirichonse chikusintha mofulumira kwambiri pamsika - zonse kuchokera pamalingaliro amtundu komanso kuchokera pamalingaliro a kulankhulana kwabwino.
A: Kodi mayendedwe apa ndi otani? Ndi chiyani chomwe chimasiyanitsa miyambo yaku Western yogwira ntchito ndi zomwe zili ndi zathu?
Ndipo: Mwinamwake chinthu chofunika kwambiri ndi ufulu wathunthu ndi chikhumbo chodzimasula nokha ku mauthenga otsatsa. Ndi ife, ndikuwona nthawi zonse - ngakhale pali zinthu zabwino, wogulitsa aliyense akadali ndi lingaliro pamapeto pake: tiyeni tiyike batani, tikhale ndi chizindikiro chowonekera, pangani zonse zozungulira, kuti ziwonekere kuti ndife. .
Muyenera kulimbana ndi izi nthawi zonse. Ndikapereka zolimbitsa thupi zosavuta kwa anyamata otsatsa mwa omvera, nthawi zonse amagwera pakutsatsa kwachindunji kwa mankhwalawa.
Ndimawalimbikitsa kuti azilankhulana osati motengera malonda, makamaka mkati mwazomwe zimatsatsa malonda, koma zongokhudza anthu. Kutengera ndi zomwe anthu amawerenga ndikuwonera komanso momwe amachitira nazo.
A: Ngati mtundu susamala kupereka phindu monga choncho - osawerengera, osayesa kusintha, kudina, maulalo.
Ndipo: Inde, mwamtheradi. Panthawi imodzimodziyo, palibe amene akukulepheretsani kupitiriza kutsatsa malonda mofanana ndi izi.
Chifukwa chiyani Kumadzulo tikuwona kuchuluka kwakukulu kwa analytics, mapepala oyera, maupangiri amtundu wina omwe anthu amamasula mwezi uliwonse? Zikakhala zowerengera zabwino kwambiri, zomwe samanong'oneza bondo ndikugawana nawo pagulu. Mwanjira iyi, amadzipezera okha mfundo ngati mtundu womwe ungakhale wodalirika komanso womwe ma analytics ake ndi ovomerezeka.
A: Zikuwonekeratu kuti m'chikhalidwe chakumadzulo, kutsatsa kwazinthu ndikokwanira pang'ono pazomwe zili ...
Ndipo: Ndipo ife tiri zambiri za malonda. Inde ndi zoona. Inde, tiyenera kuyang'ana pa zenizeni zenizeni za msika. M'dziko lathu amasiyana ndi zomwe zikuchitika Kumadzulo, koma pazifukwa zina timayang'ana zochepa kwambiri ngakhale zitsanzo za Kumadzulo.
Tikayang'ana zitsanzo zabwino ndi ophunzira, amati: "Inde, izi si zathu." Ndimati: "Anzanga, tiyenera kuyang'ana chilichonse." Kupanda kutero, kuganiza mozama uku komanso nkhani ya "ndipangitseni kuti-ndi-chakuti" ndi njira yayifupi.
A: Sindingachitire mwina koma kuyankhula pang'ono za ma podcasts.
Ine: Kwenikweni, uwu ndiye mutu wosangalatsa kwambiri. Tiyeni.
A: Ndiyenera kufunsa funso ili: bwanji ndipo chifukwa chiyani podcast idabadwa? [kulankhula za podcast "»]
Ndipo: Ndinamvetsetsa kuti funsoli lidzabwera, ndipo ndinali kudutsa m'mutu mwanga momwe ndingalankhulire mwatsatanetsatane. Pali zigawo ziwiri za nkhaniyi. Imodzi ndi yoganiza bwino komanso akatswiri. Ndakhala wokonda kwambiri mawonekedwe a podcast kuyambira seri adawonekera ndipo ma podcasts adakhazikitsidwa ndi Meduza.
Kunali kutulukira kwa ine kuti, pamene ndinali kuyenda m’sitima yapansi panthaka kuchokera kuntchito kupita kunyumba, ndikanatha kudziloŵetsa m’dziko losiyana kotheratu. Mwadzidzidzi ndimadzipeza ndikuganiza kuti ndikuyamba kuseka nditaimirira pamsewu wapansi panthaka, chifukwa ndizoseketsa kwambiri. Ndipo aliyense amandiwona ngati ndine munthu wachilendo.
Ndinkaona kuti chinali chida champhamvu chofotokozera nkhani komanso kufotokoza zakukhosi. Ndinaikonda kwambiri chifukwa imakomeranso malingaliro pang'ono. Ndakhala ndikukwawa ndikupanga china changa kwa nthawi yayitali.
Kumbali imodzi, ndili ndi chidwi ndi zonse zomwe ndikudziwa komanso zomwe ndimapereka monga chidziwitso cha malonda, digito, media ndi nthano. Pachimake cha ntchito yanga, ndimayang'anitsitsa msika uwu; ndizomvetsa chisoni kuzisunga ndekha. Simukuyenera kuzisunga nokha, muyenera kuzipereka.
Koma kumbali ina, ma podcasts oterowo, munthu m'modzi akakhala pansi ndikuyamba kubzala nzeru zake pa maikolofoni - sindinkafuna. Zinawoneka kwa ine kuti kunali kupenga pang'ono kulankhula ndekha kwa theka la ola ndiyeno kulimbikitsa mwanjira ina.
Ndimachitanso chidwi kwambiri ndi nkhani yokhudza kusiyana kwamitundumitundu. Kuyesetsa kwakukulu kwagwiritsidwa ntchito pokambirana za mibadwo X, Y, ndi Z. Ine ndi mnzanga wapamtima nthawi ina titakhala pa bar, tikukambirana movutikira kuti Generation Y ndi chiyani. Pazifukwa zina, ndimafuna kuyambitsa podcast yomwe imangotchedwa kalata Y, ndipo ndimayesa kufotokozera anzanga zomwe zimandichitikira. ndi. Kodi timadzimva bwanji tokha, kodi tili ndi kusiyana kulikonse.
Nthawi zambiri, [mitu yotsatsa malonda ndi mibadwo] idaphatikizidwa bwino mu podcast imodzi, yomwe imatchedwa "Chabwino, pa-ap!" Sindimaphunzira magawo otakata a m'badwo Z, ana, momwe amakulira. Ndidatembenuza nkhaniyi, ndipo mpaka pano sindikuwona kuti ndi ndani winanso akulankhula ndi akulu mwanjira iyi. Uku ndikukambirana pakati pa m'badwo wa Y komanso ngakhale m'badwo wa X, koma obereketsa ana, abambo tsopano ali ndi zaka 65.
Tinayamba kulankhula zambiri, ndinayamba kulankhula zambiri za zomwe ndikuchita. Zinali zoonekeratu kuti panalibe kumvetsetsa kwenikweni kwa zomwe ndinali kuchita mbali inayo. Mwachibadwa, ali ndi chidwi chachikulu ndi izi. Amakondwera ndi omwe ndimagwira nawo ntchito, zomwe ndikunena, momwe ndimaphunzitsira - ndinazindikira kuti nthawi zambiri amatayika, zomwe ndimamuuza kumeneko komanso zomwe zikukhudza.
Pang'ono ndi pang'ono ndinayamba kuwafotokozera bambo anga zambiri. Mu December, banja lathu lonse linapita kunja kukachita opaleshoni - iyi ndi mphindi yosangalatsa. Ngakhale kuti anali wochititsa chidwi, analinso oseketsa. Abambo atachira pambuyo pa opaleshoni, ndinali komweko ndipo ndimayenera kuchitapo kanthu kuti ndiwaseke. Sanathe kugona, ndipo amayi anga ndi ine tinakhala ndikuyesera kumuuza iye chinachake. Apa ndikuganiza: ndi nthawi yoti muyike. Ndinadzipangiratu izi ndipo ndinati: "Tamverani, ndili ndi lingaliro, tiyeni tiyambire nkhani yomwe ndikuuzeni."
Ndipo ndinali wotsimikiza kotheratu kuti munthu akakhala pansi pa opaleshoni, samakumbukira kalikonse. Koma tsiku lotsatira, nditafika m’maŵa, chinthu choyamba chimene chinanenedwa chinali chakuti: “Ndiye tikuchita chiyani? Ndaganiza kale za chinachake, ndikufunika kupanga dzina. Tigawa bwanji izi?" ndi zina zotero. Zinali zovuta kale kuchoka pamutuwu panthawiyo. Ndinazindikira kuti izi zimadzutsa chidwi chambiri mwa abambo anga ndipo iyi ndi njira yabanja - momwe timakhalira ndikukambirana zinazake.
Ndipo ndithu, tidalemba gawo loyamba miyezi iwiri yapitayo, ndipo zonse zidapita kwa anthu. Zinali zodabwitsa kwa ine kuwona momwe anthu adayamba kugawana izi kudzera pakamwa. Ndemanga zomwe ndalandira zitha kugawidwa m'magawo atatu omveka bwino. Choyamba, awa ndi anzanga, anzanga ndi anzanga. Ena ndi ochita malonda, ena sali konse - koma akufuna kumva zomwe ndimakamba mumtundu uwu. Izi ndizongodziwa.
Nkhani yachiwiri ndi yoti kuchokera kwinakwake anzanga a bambo anga adayamba kujowina ndikuyankha. Osati ngati: "Taonani, mkulu wa mauthenga a Britannia anachita izi" - koma "mwana wamkazi wa Sergeyev anapanga podcast naye, ndipo mukukumbukira ...". Bambo anga ndi wamba, ndipo pali gulu lina la anthu amene amamvetsera nyimbo zawo. Nkhani yachitatu ndi yofunika kwambiri kwa ine. Ndemanga zake ndi izi: “Lankhulani ndi atate wanu, lankhulani ndi makolo anu, onani mmene zimenezi zimakhalira zabwino.”
A: Kodi pakhala pali zochitika pamene zikuwoneka kuti zonse zimveka bwino, koma zikuwoneka kuti dzenje lakuda likutsegula apa. Ndipo pa sitepe yotsatira dzenje lina lakuda limatsegula.
Zikapezeka kuti zinthu zina zomwe zimawoneka zowonekera zimadzutsa mafunso. Kodi kukambirana koteroko kumasonyezadi kusiyana kwa mibadwomibadwo?
Ndipo: Izi ndizokongolanso kwambiri kwa ine, chifukwa podcast iliyonse ndi malo amigodi pang'ono. Sindikudziwa kuti tifika pati. Ngati ndikumvetsetsa bwino momwe ndimatsogolerera anthu kuchokera kwa omvera omwe ndimamvetsetsa kudzera munkhani zanga, ndiye kuti ndimasangalala kwambiri ndi momwe abambo amachitira ndi zinthu zina zomwe zimandimvetsa bwino. Ndipo ine ndikukunyozani inu mwa njira yabwino, inde. Ndimamukakamiza kuti ayang'ane mndandanda wa TV "Black Mirror" kapena kuwerenga [Ilya] Krasilshchik mfundo za 50, zomwe analemba zokhudza zofalitsa zamakono.
Ndi Bandersnatch, mndandanda wa Black Mirror wolumikizana, zinali zoseketsa chifukwa anthu amangoyamba kuloza ndipo ine ndi anzanga timakambirana za nkhani zomwe tasankha. Bambo anayamba ndi kunena kuti sanganene kalikonse ndipo “zachabechabe” zimenezi zinkawalepheretsa kuonera nkhanizi. A mosayembekezereka kwathunthu. Tinakakamira pa Dyer chifukwa anali atakhala ndi dikishonale ndikumasulira zinthu zina. Zinali zosamveka kwa iye, koma anali kukonzekera mosamala kwambiri. Anabwera ndi pepala ndikundiuza zomwe amamvetsetsa komanso zomwe samamvetsetsa.
Izi zimandilimbikitsanso pang'ono. Ndakhala ndikuphunzitsa kwa zaka ziwiri, ndipo ndili ndi mayankho ambiri a mafunso omwe ndamva panthawi yomwe ndikuchita. Sindinamvepo mafunso [a Abambo]. Izi zimandisangalatsa kwambiri chifukwa amandidabwitsa ndipo ndimayesetsa kufotokoza.
Nthawi zina mu podcast, ndimamvetsetsa kuti kwinakwake ngakhale sindikupeza, zomwe zikanafotokozedwa bwino komanso momwe angamvetsetse. Koma popeza ndife otchulidwa awiri oseketsa, monga momwe anthu amanenera, timatuluka m'mikhalidwe yamaphunziroyi ndi ulemu.
A: Zikuwoneka kwa ine kuti zinthu zotere zimanyamula chithandizo chowonjezera chamaphunziro ndi zolemetsa. Ndi chinthu chimodzi pamene anthu a msinkhu wofanana amalankhulana ndikumvetsetsa bwino tanthauzo la mawu ena ndikuyika kumvetsetsa kwawo m'mawu ena. Ndi nkhani ina pamene munthu wa m’badwo wina abwera ndikufunsa kuti amvetse izi kapena mawuwo.
Ndipo: Mwamtheradi.
A: Zikuoneka kuti inu nokha mukumvetsa tanthauzo la izi, koma apa muyenera kuyankha kwenikweni.
Ndipo: Inde, chifukwa mu yankho lililonse mutha kupereka zolozera, zomwe zimafanana ndi media kapena zomwe zili. Ndipo mukakhala mulibe chida ichi, ndipo mumamvetsetsa kuti sichigwira ntchito.
A: Maumboni ena amafunikira.
Ndipo: Mwamtheradi.
Bambo nthawi zonse amayerekezera ndi zinachitikira ntchito - kale ntchito pa wailesi "Yunost" ndi pa TV. Anagwiranso ntchito pazofalitsa nthawi yayitali ya moyo wake, ndipo kufanana kumeneku kulinso kosangalatsa kwambiri. Ndani wa ife amene tsopano angaganize kufanizitsa chinachake ndi 70s ndi 80s?
Palinso phindu la maphunziro kwa inenso, chifukwa ndikuyang'ana momwe zinthuzi zinkagwirira ntchito m'mbuyomu. Mu ichi tili ndi ntchito yophunzitsana.
A: Zabwino. Ndikuganiza kuti ichi ndi chitsanzo chabwino cha momwe kulumikizana pakati pa mibadwo kumapangira phindu lowonjezera kwa onse awiri. Kuphatikizira kwa anthu omwe akufuna kumvetsetsa mutu womwe suli pafupi ndi gawo lawo lantchito.
Ndipo: Inde ndi choncho. Ndinali, ndithudi, mwayi, chifukwa chiyero cha kuyesa chinakhala chokwera kwambiri. Bambo sanakhalepo ndi malo amodzi ochezera a pa Intaneti m'moyo wawo.
Amamvetsetsa bwino momwe Facebook imagwirira ntchito. Koma tinakakamira nditamufunsa kuti andiuze chomwe Instagram ndi. Zikuoneka kuti ali ndi udindo wotsatira chifukwa chake sakufuna kuyambitsa malo ochezera a pa Intaneti, chifukwa chiyani ichi ndi choipa chachikulu, ndi zina zotero. Awa ndi malo osangalatsa.
Kodi [mutu] "Chabwino, pa-ap" wachokera kuti: [poyankha] mawu akuti "Inu ndi makompyuta anu ndi malo ochezera a pa Intaneti, chirichonse pa mafoni anu, chokwiyitsa chotani nanga." Zikuwonekeratu kuti zinali ngati: "Chabwino, abambo, malizitsani, ndi bwino kuti muphunzirepo nokha."
Sindikudziwa ngati izo zimabwera ndi msinkhu kapena kuya ndi khalidwe la zokambirana zanu ndi abambo anu ndi wina wa m'badwo wina. Tsopano ndikuwona chifukwa chake zili choncho. Anati: "Tangoganizani, m'zaka za m'ma 90 ndine bambo wathanzi wazaka 40 wokhala ndi malingaliro ambiri - ndi munthu wolengadi - mwadzidzidzi nthawi ina ndimazindikira kuti matekinoloje onse andiphonya. Mwadzidzidzi, kuchokera kwinakwake, aliyense anali ndi mafoni, makompyuta, ndi malo ochezera a pa Intaneti. Ndipo ndidakhala pansi ndikuzindikira kuti ndilibe nthawi. ”
Ndinapeza malowa osangalatsa kwambiri. Ndiyeno ndimaganiza: “Chabwino, ndidzakhala ndi zaka 50-60. Kodi zonsezi zitheka bwanji?” Mwina aliyense apita ku Tik Tok, zomwe sindimamvetsetsanso kalikonse. Kumeneko, ana amapachika masks pa nkhope zawo, ndipo izi, ndithudi, zimatidutsa, mwachiwonekere. Izi ndizosangalatsanso kuti tifotokozere za tsogolo lathu ndikuganiza za momwe tingakhalire komanso momwe tingamangire mauthenga. Ndikuganiza kuti izi ndizofunikira.
A: Kodi abambo amasintha zokonda kapena zizolowezi zilizonse chifukwa cholumikizana? Kodi pali zosintha zilizonse? Nanga bwanji ngati iye amakonda chinachake kuchokera mndandanda kapena china chatsopano?
Ndipo: Mukudziwa, izi ndi zomwe ndimakonda. Posachedwapa ndinadutsa kunyumba n’kuona bambo anga akukambirana pafoni ndi mnzawo.
Mawu ake anali motere: "Petrovich, wakhala pano, kuyesera kuchita chinachake. Kodi mukudziwa kuti zomwe zili mkati ndi chinthu chamtengo wapatali? Kodi mukudziwa kuti malonda tsopano akuwerengedwa molingana ndi ma KPIs, ndipo zomwe zili ziyenera kutsata malonda, osati mosemphanitsa?
Kenako tidapeza nkhani yotsatirayi: nthawi ndi nthawi amawerenga china chake pa intaneti ndikuyamba kundilembera kuti: "Mvetserani, kodi mukudziwa kuti Twitter idayambitsa izi?" Tikusinthanso nkhani. Zachidziwikire, ndimaseka mokoma mtima, koma ndizabwino. Ndi macheza anu, mumadzutsa mwa munthu chidwi chofuna kumvetsetsa momwe moyo umachitikira lero. Ndimasewera mbali zina za maphunziro anga kwa iye, ndipo amayesa kuzilingalira.
Chikhumbo chofuna kuphunzira - kubwerera ku British ndi zomwe timakhulupirira - ndilo lingaliro loyenera la kuphunzira kwa moyo wonse. Makamaka pamene gwero la maphunziro ili si maphunziro a pa Intaneti kapena "Moscow Longevity", koma mwana wanu yemwe, yemwe amakufotokozerani momwe amakhalira ndikupereka chidziwitso china osati nkhani zaumwini.
Ndikungoyesa kutsindika zambiri pa chidziwitso, popanda kukhala payekha. Ngakhale kukhala pawekha ndi gawo lofunikira la podcast yathu.
A: Uku ndikuphunzitsidwa ku Britain, kunja kwa Britain, mu media, kulumikizana, kulikonse.
Ndipo: Zikuoneka kuti izi kwenikweni kuphunzira kulikonse. Nkhaniyi ndi yolemeretsa kwambiri chifukwa mukayamba kufalitsa chidziwitso china kunja, [kukayikira nokha kumawonekera]. Sikuti ndizovuta kwenikweni, nthawi zonse ndimakhala ndi lingaliro mkati mwanga - kaya ndikulankhula, kaya ndikulankhula zinazake, kaya ndachita "homuweki" yanga molondola. Awa ndi ophunzira abwino kwambiri - kodi ndaphunzira chilichonse kuti ndizitha kuyankhula ndi anthu?
A: Zabwino. Tinapanga bwalo lamutu monga chonchi.
Ndipo: Inde Inde.
A: Chabwino, titha kutha motere.
Ndipo: Zabwino, zikomo kwambiri.
Microformat yathu pamutu wakutsatsa zomwe zili:
PS Mu mbiri - maulalo kumagawo onse a podcast yathu.
Source: www.habr.com