Malingaliro aulere pamutu wa chikhalidwe chamakampani, owuziridwa ndi nkhaniyi . Palinso iye .
Kunena izi, mwachidule kwambiri, mfundo ndi yakuti ubwino wa tanthauzo ndi uthenga wa mfundo zomwe Google inayika pamaziko a chikhalidwe chawo chamakampani, nthawi ina zinayamba kugwira ntchito mosiyana ndi zomwe zinapangidwira ndikupereka pafupifupi zotsatira zosiyana. woyembekezeredwa. Chinachake ngati "kupanga chitsiru kupemphera ndipo iye adzathyola mphumi yake." Zomwe zidathandizira kale kampaniyo kupeza njira zatsopano zothetsera bizinesiyo zidayamba kugwira ntchito motsutsana ndi bizinesiyo. Kuphatikiza apo, zidapangitsa kuti zionetsero zichuluke (palibe nthabwala, Google imalemba antchito opitilira 85).
Nawa mfundo izi pakubwereza kwaulere. Apa ndidadalira kwambiri machitidwe a Google, koma adasintha mwachinyengo, kotero kuti zinthu zina siziliponso, kapena zimafotokozedwa momveka bwino mpaka kusamveka bwino. Ndikukhulupirira, kuphatikiza chifukwa cha zochitika zomwe zafotokozedwa mochititsa chidwi m'nkhaniyi, ulalo womwe ndidapereka koyambirira kwa positi.
- Udindo wotsutsa
- Osakhala woyipa
- Mwayi wofanana wa ntchito ndi kuletsa kuzunzidwa ndi tsankho
Pansi pamndandanda: Tumikirani ogwiritsa ntchito athu, Zothandiza, Zambiri ndi zina zotero.
M'mawu amakono a Malamulo a Makhalidwe, ndime 1 ndi 2 zachotsedwa pachikhalidwe cha chikhalidwe chabwino kukhala ngati chikhumbo chofewa (chopanda ngakhale kuwerengeredwa) kumapeto kwa chikalatacho: "Ndipo kumbukirani ... khalani oyipa, ndipo ngati muwona china chake chomwe mukuganiza kuti sichili bwino - lankhulani!
Kotero ndi izi. Poyamba, palibe choipa chomwe chikuwoneka pano, ngakhale mutalalikira malamulowa mu mpingo. Koma momwe zikukhalira, pali chowopsa chachikulu pano ku bungwe lokha, makamaka lalikulu ngati Google. Vuto ndi chimodzi mwa zinthu zofunika kwambiri. M'mbuyomu, mfundo ziwiri zoyamba zidayikidwa PAM'MALO ena onse. Ndipo izi zidapangitsa kuti zinthu zomwe zafotokozedwa m'nkhaniyi zitheke ndipo nthawi yomweyo zidalepheretsa kampaniyo zida zowongolera ndi njira zoyang'anira. Chifukwa malamulo oterowo angasemphane ndi zomwe zili patsogolo.
Ndime 1. Cherchez la femme
Mβmodzi mwa ogwira ntchitowo ankaona kuti pakampanipo panali azimayi ochepa opanga mapulogalamu, zomwe zikutanthauza kuti amasalidwa. Motsogozedwa ndi "udindo wotsutsana," amalengeza izi ku kampani yonse.
Oyang'anira, kukanda misana yawo, amayankha kuti tili ndi mwayi wofanana kwa aliyense, koma palibe atsikana okwanira, choncho, okondedwa olembetsa ndi ofunsa mafunso, tiyeni tichitire akazi osankhidwa mosamala kwambiri, kulimbikitsa kufanana, kunena kwake. Nambala.
Poyankha, wogwira ntchito wina, motsogozedwa ndi mfundo yomweyi, akunena mokweza kuti zochitazi zimachepetsa nyumba ya chikhalidwe chapamwamba cha moyo waumisiri ndipo, makamaka, chisokonezo. Kuphatikiza apo, amatulutsa nkhani - ngakhale kutchulapo kafukufuku wina - kuti amayi sakonda kwambiri ntchito ya mainjiniya, ndiye tili ndi zomwe tili nazo.
Unyinji wa anthuwo unawirikizadi mogwirizana. Chabwino, timapita. Sindinenanso, werengani nokha, sindingathebe kuchita bwino. Vuto ndilakuti kampaniyo siyingathe kugunda mbali zonse ziwiri izi, chifukwa izi zitha kutanthauza kuphwanya mfundo yoyamba, yomwe ili yofunika kwambiri.
Mwachidziwitso, munthu akhoza kutembenukira ku mfundo yachiwiri - "Musakhale oipa" - ndikudandaula kuti antchito anayamba kulenga zoipa. Koma mwina sizinawonekere chifukwa cha mkhalidwewo, kapena sizinagwire ntchito. Ndizovuta kuweruza; kuti muchite izi muyenera kukhala muzinthu zambiri. Mwanjira ina, zofunikira zachikhalidwe sizinagwire ntchito monga momwe amafunira.
Ndime 2. Cholowa cha Mao
Kapena apa pali chitsanzo china. Google inaganiza kuti zingakhale bwino kupita ku China ndikupangitsa ogwiritsa ntchito kumeneko kukhala osangalala, panthawi imodzimodziyo akuwongolera ndalama za kampaniyo. Koma pali kagawo kakang'ono: chifukwa cha izi muyenera kutsatira malamulo aku China ndikuwunika zotsatira zofufuzira.
Pakukambitsirana za polojekiti yaku China ku TGIF (msonkhano waukulu kuofesi ku Mountain View), m'modzi mwa ogwira nawo ntchito (matenda otani!) adafunsa mosamalitsa pamaso pa aliyense: Kodi sizoyipa? Unyinji, monga mwachizolowezi, adawirikiza molumikizana: zowona, zoyipa, zomwe sizikumveka apa.
Kuyesera kunena kuti izi ndizopindulitsa kwa ogwiritsa ntchito komanso kufalitsa chidziwitso - chilichonse chomwe timakonda - sichinasinthe malingaliro a proletariat. Ntchito yaku China idayenera kuchepetsedwa, kusiya mwadala mwayi wosangalatsa wabizinesi. Ndiponso chifukwa cha zinthu zofunika kwambiri. Musakhale woyipa kwambiri kuposa kufalitsa zambiri ndikubweretsa chiwopsezo chosasinthika kwa achi China.
Ndime 3. Pangani chikondi, osati nkhondo
Chitsanzo chachitatu. Lomaliza, ndikulonjeza, zina zonse zili m'nkhaniyi. Pomwe James Mattis adabwera ku Google, yemweyo yemwe anali mutu wa Pentagon mpaka Trump adamuthamangitsa kumeneko. Mattis adapempha Google kuti agwirizane nawo pazochitika zamakompyuta ndikuzindikira zinthu zankhondo pazithunzi kuchokera ku ma satelayiti ankhondo, kuti gulu lankhondo lotsogola kwambiri padziko lapansi likhale lotsogola kwambiri.
Google idavomera, koma sanalankhule za izo pa TGIF, mwina. Komabe, ogwira ntchito pantchitoyi, motsogozedwa ndi zikhalidwe ziwiri zoyambirira (matenda otani!) adafunsa mwachidwi mndandanda wamakalata amakampani: Kodi sizoyipa? Unyinji unkawira monga mwachizolowezi: chabwino, zonse zikuwonekeratu, ndife amtendere padziko lonse lapansi, ndipo kuthandiza asilikali, ngakhale athu, ndi osayenera nyumba yathu ya chikhalidwe chapamwamba, yowonongeka ndi kufanana kokakamiza kwa moyo wa uinjiniya.
Zifukwa za Limp kuti iyi ndi ntchito yofufuza, ndipo asilikali akungothandizira chifukwa cha ubwino wa mitima yawo, adatsutsidwa nthawi yomweyo ndi kufukulidwa kwa code ya Python yomwe inazindikira asilikali ndi zipangizo pazithunzi. Chabwino, inu mukumvetsa.
M'malo mapeto
Osandilakwitsa, mfundo za chikhalidwe chamakampani za Google zomwe zafotokozedwa zili pafupi kwambiri komanso zomveka kwa ine. Kuphatikiza apo, ndimasilira momwe chikhalidwechi chakhalira cholimba, chomwe ndi chosowa kwambiri.
Ndinkangofuna kutsindika kuti chikhalidwe ndi lupanga lakuthwa konsekonse, ndipo popanga mfundo za bungwe lanu, muyenera kumvetsetsa bwino kuti muyenera kutsatira izi nthawi zonse komanso mopanda malire. Ndipo ngati zingatheke, ikani njira yodzilamulira ngati flywheel ikuwuluka mosayembekezereka kuchoka pa oxis.
Ngati pa nkhani ya Google, ogwiritsa ntchito ndi kufalitsa chidziwitso chinali mtengo wapamwamba, ndiye kuti sakanayenera kusiya (kangapo!) Ntchito yachi China. Google ikadakhala bizinesi yonyozeka komanso yofunika kwambiri, sipakanakhala mafunso okhudza mapangano ndi asitikali. Inde, kungakhale kovuta kwambiri kukopa akatswiri amakhalidwe abwino kwambiri kuti akhale adongosolo a antchito anu. Kodi izi zisintha mbiri ya Google? Koma ndani akudziwa, pambuyo pa zonse, AdWords - wopanga ndalama wamkulu - linali lingaliro ndi kukhazikitsa kwa antchito angapo omwe adawona zolemba za Larry Page "Zotsatsa izi zimayamwa" kukhitchini Lachisanu ndikulemba fanizo la yankho pa sabata. Motsogozedwa ndi zikhulupiriro ndi mfundo za Google.
Chifukwa chake sankhani nokha, koma kumbukirani kuti chikhalidwe chamakampani ndi chinthu champhamvu kwambiri. Atadzazidwa ndi chikhulupiriro cha antchito ake, amakhala mphamvu yosaletseka ndipo adzawononga mavuto omwe amalepheretsa kampani kuposa Hulk. Koma pokhapokha ngati ikuyang'ana mbali ya zolinga ndi zolinga za Kampani, osati kuyang'anitsitsa omwe adayipanga.
Source: www.habr.com