Masewera owonetsera masewera a Gamescom 2019 ku Cologne adapereka zodabwitsa zambiri. Odziwika bwino opanga magalimoto a Ford alengeza mapulani ochita nawo kwambiri eSports. Pakadali pano, kampaniyo ikuyang'ana kale oyendetsa magalimoto abwino kwambiri kuti apange magulu awo a eSports. Pakadali pano, magulu adziko la Fordzilla azingokhala mayiko asanu: France, Germany, Italy, Spain ndi UK. Kuphatikiza apo, akukonzekera kupanga gulu la osewera abwino kwambiri a EU.
Roelant De Waard, wachiΕ΅iri kwa pulezidenti wa malonda a malonda ndi ntchito za Ford ya ku Ulaya, anati: βFord ili ndi ukatswiri wothamanga umene ena amangowasirira. Ino ndi nthawi yoti mugwiritse ntchito chidziwitsochi kudziko lamasewera kuti mufikire m'badwo wotsatira wa othamanga pa intaneti ndikuwalimbikitsa kukhala oyendetsa imodzi mwagalimoto zathu za Ford Performance. β
Pakadali pano, akatswiri amalosera kuti ndalama zomwe zimaperekedwa pachaka pamsika wapadziko lonse wa eSports zidzafika pafupifupi $ 1,1 biliyoni - 26,7% kuposa zotsatira za 2018. Omvera onse ayenera kukhala anthu 453,8 miliyoni: 201,2 miliyoni e-sports fans ndi 252,6 miliyoni owonera wamba. Pa nthawi yomweyi, wosewera mpira wamba ali ndi zaka zoposa makumi atatu - pamene anthu amapeza galimoto yatsopano.
Ford imakhulupirira kuti ukatswiri wa esports komanso chidwi cha gulu lamasewera zithandizanso kumvetsetsa momwe tsogolo laulendo lidzawonekere, ndi njira zatsopano zoyendera ngati magalimoto odziyendetsa okha. Mwa njira, kampaniyo yakhalapo pachiwonetsero cha gamescom kwa zaka zingapo: mu 2017, idakhala wopanga magalimoto woyamba kukhazikitsa pavilion yake pamwambowu. Patatha chaka chimodzi, kampaniyo idapereka mtundu wamagetsi wamagetsi ake omwe amagulitsidwa kwambiri pamsika wa EU, Ford Ranger Raptor, pachiwonetsero cha Cologne.
Magulu a Fordzilla adzapikisana pama projekiti ngati kuchokera ku Turn 10 Studios ndi Microsoft Game Studios. Forza pakadali pano ndiye mpikisano wogulitsidwa kwambiri pagulu lapano la console. Mamiliyoni a anthu amasewera Forza mwezi uliwonse, ndi othamanga pafupifupi miliyoni miliyoni amakonda magalimoto a Ford.
Justin Osmer adati: "Ndife okondwa kuwona makampani akuluakulu ngati Ford akusankha Forza Motorsport kuti akhazikitse zoyeserera zama esports. Mndandanda wa Forza uli ndi mamiliyoni a mafani, ndipo anthu ochulukirachulukira akufuna kukhala osewera a eSports kapena kungotsatira eSports. Ndife okondwa kuwona mnzathu wakale wa Ford Motor Company akupanga mwayi watsopano wochitira izi. "
Source: 3dnews.ru