Dziko la ecom lagawidwa m'magawo awiri: ena amadziwa zonse za omnichannel; ena akudabwabe momwe teknolojiyi ingathandizire bizinesi. Oyamba amakambirana momwe intaneti ya Zinthu (IoT) ingapangire njira yatsopano ya omnichannel. Tamasulira nkhani yotchedwa The IoT Brings New Meaning ku Omnichannel Customer Experience ndipo tikugawana mfundo zazikulu.
Limodzi mwamalingaliro a Ness Digital Engineering ndikuti pofika chaka cha 2020, zomwe ogwiritsa ntchito azitha kusankha chinthucho, kunyalanyaza zinthu monga mtengo ndi chinthucho. Izi zimachokera ku izi kuti pofuna kukopa makasitomala ndikuwonjezera kukhulupirika kwa mtundu, makampani ayenera kuphunzira mosamala ulendo wamakasitomala (mapu ogwirizana pakati pa kasitomala ndi malonda), ndikuzindikira mauthenga ofunikira munjira zonse zoyankhulirana. Umu ndi momwe mungapangire kulumikizana "kopanda msoko" ndi kasitomala.
Zolepheretsa ku IoT Omnichannel Evolution
Wolemba nkhaniyi amatcha kulumikizana kwa intaneti ya zinthu ndi omnichannel IoT omnichannel evolution. Zikuwonekeratu kuti intaneti ya Zinthu ithandiza kupanga ulendo wabwino wamakasitomala. Komabe, pali funso lotseguka lokhudza kukonzedwa kwa mndandanda wazinthu zomwe zimawoneka poyambitsa IoT munjira yamabizinesi. Kodi mungapangire bwanji zidziwitso zofunikadi potengera kusanthula deta? Wolembayo akuwonetsa 3P pa izi.
Zochitika zokhazikika
Monga lamulo, mgwirizano pakati pa kampani ndi wogula umayamba ndi njira ya wogula (kugula, kugwiritsa ntchito ntchito). Pankhani yogwiritsa ntchito IoT pakampani, zinthu zitha kusinthidwa ndikuwunika mosalekeza pogwiritsa ntchito zida za IoT. Mwachitsanzo, chifukwa cha izi, nthawi yogwira ntchito ndi kukonza zokonzekera zitha kuneneratu pakupanga. Izi zidzakuthandizani kupewa nthawi yosakonzekera, yotsika mtengo. Chitsanzo china, masensa akhoza kuchenjeza makasitomala za kuwonongeka kwa mbali zina m'galimoto kapena kuwerengera tsiku loyenera la m'malo mwakukonzekera.
Zochitika zolosera
IoT ikhoza kuneneratu ndi kuyembekezera zochita za ogwiritsa ntchito posinthana zenizeni zenizeni ndi ntchito zamtambo zomwe zimapanga zitsanzo zotengera zochita za ogwiritsa ntchito onse. M'kupita kwa nthawi, m'tsogolomu, ntchito zoterezi za IoT, pogwiritsa ntchito deta kuchokera ku makamera oyang'anitsitsa, ma radar ndi masensa m'magalimoto, zidzapangitsa magalimoto odziyimira pawokha kukhala otetezeka komanso oyendetsa amachepetsa ngozi zapamsewu.
Zochitikira makonda anu
Kusintha kwazinthu malinga ndi momwe kasitomala amakhalira.
Kupanga makonda kumatheka kudzera pakuwunika kosalekeza ndi kusanthula machitidwe a ogula. Mwachitsanzo, ngati wogula akufunafuna chinthu china pa intaneti dzulo lake, sitolo ingamupatse, kutengera zomwe zasaka zam'mbuyomu, zinthu zokhudzana ndi zinthu ndi zida zogwiritsira ntchito malonda oyandikira pafupi ndi sitolo yapaintaneti. Izi ndi zotsatsa zamalonda zomwe zimagwiritsa ntchito ma data onse kuchokera ku masensa a Bluetooth omwe amasanthula kayendedwe ka kasitomala pa intaneti, ndi zomwe amalandila kuchokera ku zida za IoT: mawotchi anzeru ndi zida zina zaukadaulo.
Pomaliza, ziyenera kudziwidwa kuti IoT si chipolopolo cha siliva cha bizinesi. Funso likadali lokhudzana ndi kuthekera komanso kuthamanga kwa data yayikulu, ndipo mpaka pano zimphona zokha monga Google, Amazon, ndi Apple zitha kuthana ndiukadaulowu. Komabe, wolembayo akuwona kuti simuyenera kukhala chimphona kuti mugwiritse ntchito IoT, ndikwanira kukhala kampani yanzeru ikafika pamalingaliro ndi mapu aulendo wamakasitomala.
Source: www.habr.com