Dziko la e-commerce lagawanika: ena amadziwa omnichannel mkati ndi kunja, pamene ena akudabwabe momwe teknolojiyi ingapindulire mabizinesi. Oyamba akukambirana momwe intaneti ya Zinthu (IoT) ingapangire njira yatsopano ya omnichannel. Tamasulira nkhani yotchedwa "The IoT Brings New Meaning to the Omnichannel Customer Experience" ndikugawana mfundo zazikuluzikulu.
Limodzi mwamalingaliro a Ness Digital Engineering ndikuti pofika chaka cha 2020, zomwe ogwiritsa ntchito azitha kusankha pazisankho, zinthu zopambana monga mtengo ndi chinthucho. Izi zikusonyeza kuti pofuna kukopa makasitomala ndi kupanga kukhulupirika kwa mtundu, makampani akuyenera kuphunzira mosamalitsa ulendo wamakasitomala (mapu okhudzana ndi kasitomala ndi zinthu) ndikuzindikira mauthenga ofunikira panjira zonse zoyankhulirana. Umu ndi momwe angapangire kulumikizana kosasinthika ndi makasitomala awo.
Zolepheretsa ku IoT Omnichannel Evolution
Wolemba nkhaniyi amatcha kuphatikiza kwa intaneti ya Zinthu ndi omnichannel IoT "chisinthiko cha omnichannel." Mwachiwonekere, intaneti ya Zinthu ithandizira paulendo wabwino wamakasitomala. Komabe, pali funso lotseguka lokhudza kukonzedwa kwa data yayikulu yomwe imatuluka mukaphatikiza IoT munjira yamabizinesi. Kodi zidziwitso zofunikadi zingapangidwe bwanji posanthula deta yayikulu? Wolembayo akutchula ma P atatu pa cholinga ichi.
Zochitika zokhazikika
Nthawi zambiri, kuyanjana pakati pa kampani ndi kasitomala kumayamba ndi zomwe kasitomala akufuna (kugula, kugwiritsa ntchito ntchito). Mukamagwiritsa ntchito IoT pakampani, izi zitha kusinthidwa ndikuwunika mosalekeza pogwiritsa ntchito zida za IoT. Mwachitsanzo, popanga, izi zingathandize kulosera za moyo wautumiki ndi ndondomeko yokonzekera, kupeŵa nthawi yosakonzekera, yotsika mtengo. Chitsanzo china: masensa amatha kuchenjeza makasitomala za kusokonekera kwa magawo ena agalimoto kapena kuwerengera nthawi yosinthira zomwe zakonzedwa.
Zochitika zolosera
IoT imatha kulosera ndikuwongolera zochita za ogwiritsa ntchito posinthana zenizeni zenizeni ndi mautumiki apamtambo omwe amapanga zitsanzo zotengera zochita za ogwiritsa ntchito onse. M'tsogolomu, mapulogalamu otere a IoT, pogwiritsa ntchito deta kuchokera ku makamera oyang'anitsitsa, ma radar, ndi masensa am'galimoto, apangitsa magalimoto odziyimira pawokha kukhala otetezeka ndikuchepetsa chiopsezo cha ngozi kwa oyendetsa.
Zochitikira makonda anu
Kusintha kwazinthu malinga ndi machitidwe a kasitomala.
Kupanga makonda kumatheka kudzera pakuwunika kosalekeza ndi kusanthula machitidwe a ogula. Mwachitsanzo, ngati kasitomala amafufuza chinthu china chake pa intaneti tsiku lapitalo, sitolo ikhoza kugulitsa zinthu zogwirizana ndi zomwe zafufuzidwa m'mbuyomu pogwiritsa ntchito kutsatsa kwanzeru m'sitolo. Kutsatsa uku kumapereka kugwiritsa ntchito deta kuchokera ku masensa a Bluetooth, omwe amasanthula kayendedwe ka makasitomala pa intaneti, komanso deta yochokera ku zida za IoT monga ma smartwatches ndi zida zina zaukadaulo.
Pomaliza, ziyenera kudziwidwa kuti IoT si chipolopolo cha siliva cha bizinesi. Kuthekera ndi liwiro la kukonza deta yayikulu sikudziwika, ndipo mpaka pano, zimphona zokha monga Google, Amazon, ndi Apple zitha kuthana ndi ukadaulo uwu. Komabe, wolembayo akunena kuti simuyenera kukhala chimphona kuti mugwiritse ntchito IoT; ndi zokwanira kukhala kampani anzeru pankhani njira ndi kasitomala ulendo mapu.
Source: www.habr.com
