Kumapeto kwa 2019, chiwerengero cha ogwiritsa ntchito Twitter chinali anthu 152 miliyoni - chiwerengerochi chidasindikizidwa mu lipoti la kampaniyo kotala lachinayi. Chiwerengero cha ogwiritsa ntchito tsiku ndi tsiku chinakula kuchokera pa 145 miliyoni m'gawo lapitalo komanso kuchokera pa 126 miliyoni panthawi yomweyi chaka chatha.
Kuwonjezeka kwakukuluku akuti kudachitika makamaka chifukwa chogwiritsa ntchito makina apamwamba ophunzirira makina omwe amakankhira ma tweets osangalatsa muzakudya za ogwiritsa ntchito ndi zidziwitso. Twitter imanena kuti izi zidatheka powonjezera kufunika kwa zida.
Mwachikhazikitso, Twitter imawonetsa chakudya kwa ogwiritsa ntchito omwe amaika patsogolo zolemba zomwe ma algorithms akuganiza kuti ndizosangalatsa kwambiri kwa iwo. Kwa ogwiritsa ntchito omwe amatsatira maakaunti angapo, makinawa amawonetsanso zokonda ndi mayankho a anthu omwe amawatsatira. Zidziwitso za Twitter zimagwiritsa ntchito mfundo yomweyi kuwunikira ma tweets, ngakhale wogwiritsa ntchito adaphonya pazakudya zawo.
Twitter ikugwira ntchito molimbika kuti ichepetse nkhawa zamabizinesi za kuchepa kwa ogwiritsa ntchito. Ziwerengero za mwezi uliwonse zamtunduwu zidatsika mu 2019, zomwe zidakakamiza kampaniyo kusiya kusindikiza ziwerengerozi. M'malo mwake, Twitter tsopano ikuwonetsa kuchuluka kwa ogwiritsa ntchito tsiku ndi tsiku, popeza metric iyi ikuwoneka bwino kwambiri.
Komabe, poyerekeza ndi mautumiki ambiri opikisana, Twitter idakali ndi malo ambiri oti ikule. Snapchat, poyerekeza, idanenanso ogwiritsa ntchito 218 miliyoni tsiku lililonse kotala lomaliza la chaka chatha. Ndipo Facebook idanenanso 1,66 biliyoni munthawi yomweyo.
Gawo laposachedwa la lipoti linalinso lapadera chifukwa kwa nthawi yoyamba m'mbiri ya kampaniyo, lidabweretsa ndalama zoposa $ 1 biliyoni m'miyezi itatu: $ 1,01 biliyoni poyerekeza ndi $ 909 miliyoni mgawo lachinayi la 2018. Kuphatikiza apo, Twitter idati kale ndalama zake zotsatsa zikadakhala zapamwamba kwambiri ngati sizinali zolakwika zaukadaulo zomwe zimachepetsa kugwiritsa ntchito kutsatsa kwamunthu payekha komanso kugawana deta ndi anzawo. Kampaniyo idati panthawiyo idachitapo kanthu kuti athetse mavutowa, koma sananene ngati adathetseratu. Twitter tsopano yafotokoza kuti kuyambira pamenepo yakonza zofunikira.
Source: 3dnews.ru