Moni, Habr! Osati kale kwambiri ndinali ndi mwayi wolankhula ndi Nikolai Vakorin, yemwe anayambitsa ntchito yosangalatsa ndi ntchito yotumiza mphatso zapaintaneti pogwiritsa ntchito emoji. Pokambirana, Nikolay adagawana zomwe adakumana nazo pakupanga lingaliro loyambira potengera zomwe zakhazikitsidwa, kukopa ndalama, kukulitsa malonda ndi zovuta panjira iyi. Ndimupatsa pansi.
Ntchito yokonzekera
Ndakhala ndikuchita bizinesi kwa nthawi yayitali, koma zisanachitike ntchito zochulukirachulukira pamsika wogulitsa. Bizinesi yamtunduwu ndiyotopetsa kwambiri, ndatopa ndi zovuta zokhazikika, nthawi zambiri mwadzidzidzi komanso kosatha.
Choncho, nditagulitsa ntchito ina mu 2012, ndinapuma pang’ono n’kuyamba kuganiza zoti ndichite. Ntchito yatsopanoyi, yomwe sinapangidwe idayenera kukwaniritsa izi:
- palibe katundu wakuthupi, zomwe ziyenera kugulidwa ndi ndalama zomwe zimagwiritsidwa ntchito pothandizira komanso zomwe zimasintha mosavuta kuchoka ku katundu kukhala ngongole ngati chinachake sichikuyenda bwino (mwachitsanzo: zipangizo za malo odyera omwe amatseka);
- palibe maakaunti omwe angalandire. Pafupifupi nthawi zonse m'mapulojekiti anga am'mbuyomu panali zinthu zomwe makasitomala amafuna kubweza, komanso kutumiza ntchito ndi katundu nthawi yomweyo. Zikuwonekeratu kuti ndiye kuti munangoyenera kupeza ndalama zanu ndikugwiritsa ntchito nthawi yambiri ndi khama pa izo, nthawi zina sikunali kotheka kuthetsa vutoli (kapena zinali zotheka pang'ono);
- mwayi wogwira ntchito ndi gulu laling'ono. Mubizinesi yapaintaneti, limodzi mwamavuto akulu ndikulemba ganyu antchito. Monga lamulo, zimakhala zovuta kupeza ndi kulimbikitsa, kubweza kumakhala kwakukulu, anthu sagwira ntchito bwino, nthawi zambiri amaba, zinthu zambiri ziyenera kugwiritsidwa ntchito poyang'anira;
- kuthekera kwa kukula kwa capitalization. Kuthekera kwa kukula kwa pulojekiti yapaintaneti nthawi zonse kumakhala kochepa, koma ndimafuna kuyesa kufikira msika wapadziko lonse lapansi (ngakhale sindimamvetsetsa bwanji);
- kukhalapo kwa njira yotuluka. Ndinkafuna kupeza bizinesi yomwe ingakhale yamadzimadzi komanso yomwe ndimatha kutulukamo mosavuta komanso mwachangu ngati kuli kofunikira.
Ndizodziwikiratu kuti izi ziyenera kukhala zoyambira pa intaneti komanso kuti zingakhale zovuta kuchoka pamiyeso kupita ku lingaliro lokha. Choncho, ndinasonkhanitsa gulu la anthu amalingaliro ofanana - omwe kale anali abwenzi ndi anzanga - omwe angakhale ndi chidwi chogwira ntchito yatsopano. Tinatha ndi mtundu wa kalabu yamabizinesi yomwe imakumana nthawi ndi nthawi kuti tikambirane malingaliro atsopano. Misonkhano imeneyi ndi kukangana zinatenga miyezi ingapo.
Zotsatira zake, tinabwera ndi malingaliro abwino abizinesi. Kuti tisankhe imodzi, tinaganiza kuti wolemba lingaliro lililonse apereke lingaliro lake. "Chitetezo" chikuyenera kuphatikizira dongosolo la bizinesi ndi mtundu wina wazomwe akuchita kwa zaka zingapo.
Panthawiyi, ndinapeza lingaliro la "malo ochezera a pa Intaneti omwe ali ndi mphatso." Chifukwa cha zokambiranazo, iye ndi amene anapambana.
Kodi tinkafuna kuthetsa mavuto otani?
Panthawi imeneyo (2013), panali mavuto atatu osathetsedwa okhudzana ndi gawo la mphatso:
- "Sindikudziwa choti ndipereke";
- “Sindidziŵa kumene ndingaike mphatso zosafunikira ndi mmene ndingalekerere kuzilandira”;
- "Sizikudziwika momwe mungatumizire mphatso mwachangu komanso mosavuta ku mzinda kapena dziko lina."
Panalibe njira zothetsera. Malo osiyanasiyana okhala ndi malingaliro osachepera adayesa kuthetsa vuto loyamba, koma silinagwire ntchito bwino. Makamaka chifukwa pafupifupi zosonkhetsa zotere zinali zotsatsa zobisika zazinthu zina.
Vuto lachiwiri likhoza kuthetsedwa mwa kulemba mndandanda wa zokhumba - ichi ndi chizoloŵezi chodziwika ku West pamene, mwachitsanzo, madzulo a tsiku lobadwa, munthu wobadwa amalemba mndandanda wa mphatso zomwe angafune kulandira, ndipo alendo amasankha. zomwe adzagula ndikuwuza chisankho chawo. Koma ku Russia mwambo uwu sunakhazikike kwenikweni. Ndi kuperekedwa kwa mphatso, zinthu zinali zomvetsa chisoni kwambiri: kunali kosatheka kutumiza chinachake ku mzinda wina kapena, makamaka, dziko lopanda manja ambiri.
Zinali zoonekeratu kuti m’lingaliro tingathe kuchita chinachake chothandiza kuthetsa mavutowa. Koma msika makamaka umayenera kupangidwa paokha, ndipo ngakhale palibe m'modzi mwa mamembala omwe anali ndi luso laukadaulo.
Chifukwa chake, poyambira, tidatenga pepala ndi pensulo ndikuyamba kupanga zoseweretsa zowonera zamtsogolo. Izi zinatithandiza kumvetsa kuti tiyenera kuika vuto lachitatu pa mndandanda choyamba - kupereka mphatso. Ndipo mkati mokambirana momwe izi zingakwaniritsidwire, lingaliro lidabadwa pogwiritsa ntchito emoji kuyimira mphatso zomwe munthu wina angatumize pa intaneti ndipo wina alandire popanda intaneti (mwachitsanzo, kapu ya khofi).
Zovuta zoyamba
Popeza tinalibe chidziwitso chogwira ntchito pazinthu za IT, zonse zinkayenda pang'onopang'ono. Tinathera nthawi yambiri ndi ndalama kupanga chitsanzo. Moti mamembala ena a gulu loyambirira adayamba kutaya chikhulupiriro pantchitoyo ndikusiya.
Komabe, tinatha kupanga chinthu. Komanso, chifukwa cha maukonde abwino olumikizana nawo mumzinda wathu - Yekaterinburg - tinatha kulumikiza mabizinesi pafupifupi 70 papulatifomu mumayendedwe oyesera. Izi zinali makamaka masitolo ogulitsa khofi, masitolo a maluwa, otsukira magalimoto, ndi zina zotero. Ogwiritsa ntchito amatha kulipira mphatso, monga kapu ya khofi, ndikutumiza kwa wina. Kenako wolandirayo anayenera kupita kumalo amene ankafuna kuti akalandire khofi wawo kwaulere.
Zinapezeka kuti zonse zikuwoneka zosalala pamapepala okha. M'zochita zake, vuto lalikulu linali kusamvetsetsa kwa ogwira ntchito m'mabungwe omwe timagwira nawo ntchito. Mu cafe wamba, chiwongola dzanja chimakhala chokwera kwambiri, ndipo maphunziro nthawi zambiri saperekedwa nthawi yokwanira. Zotsatira zake, oyang'anira kukhazikitsidwa sangangodziwa kuti alumikizidwa ndi nsanja yathu, ndiyeno amakana kupereka mphatso zomwe zalipidwa kale.
Ogwiritsa ntchito mapeto nawonso sanamvetse bwino malonda. Mwachitsanzo, zinkawoneka kwa ife kuti takwanitsa kupanga njira yabwino yolinganiza mphatso. Cholinga chake chinali chakuti gmoji yowonetsera mphatsoyo inali yogwirizana ndi gulu la katundu, osati kampani ya ogulitsa. Ndiye kuti, wogwiritsa ntchito akatumiza kapu ya cappuccino ngati mphatso, wolandirayo amatha kulandira khofi wake pamalo aliwonse olumikizidwa ndi nsanja. Panthawi imodzimodziyo, mtengo wa chikho umasiyana m'malo osiyanasiyana - ndipo ogwiritsa ntchito sanamvetse kuti izi sizinali vuto lawo konse ndipo amatha kupita kumalo aliwonse.
Sitinathe kufotokozera malingaliro athu kwa omvera, kotero pazinthu zambiri tidasintha ulalo wa "gmoji - specific supplier". Tsopano, nthawi zambiri mphatso yogulidwa kudzera mu gmoji yeniyeni imatha kulandiridwa m'masitolo ndi ma network omwe amamangiriridwa ku chizindikiro ichi.
Zinalinso zovuta kukulitsa chiwerengero cha mabwenzi. Zinali zovuta kuti maunyolo akuluakulu afotokoze kufunika kwa mankhwalawo, zokambirana zinali zovuta komanso zazitali, ndipo nthawi zambiri panalibe zotsatira.
Sakani malo atsopano okulirapo
Tidayesa mankhwalawa - mwachitsanzo, sitinangopanga pulogalamu, koma kiyibodi yam'manja, yomwe mutha kutumiza nayo mphatso pamacheza aliwonse. Tinakulitsa kumizinda yatsopano - makamaka, tinayambitsa ku Moscow. Komabe kukula kwake sikunali kochititsa chidwi kwambiri. Zonsezi zinatenga zaka zingapo; tinapitirizabe kukula pogwiritsa ntchito ndalama zathu.
Pofika chaka cha 2018, zidawonekeratu kuti tikufunika kufulumizitsa - ndipo chifukwa cha izi timafunikira ndalama. Sizinawoneke ngati zolimbikitsa kwa ife kutembenukira kundalama ndi ma accelerator ndi chinthu chamsika wosasinthika; m'malo mwake, ndidakopa mnzanga wakale mu imodzi mwama projekiti anga akale monga Investor. Tidakwanitsa kukopa $ 3,3 miliyoni muzachuma. Izi zidatipangitsa kukhala olimba mtima kupanga malingaliro osiyanasiyana otsatsa ndikuchita nawo mwachangu pakukulitsa.
Ntchitoyi idapangitsa kuti timvetsetse kuti tikusowa chinthu chofunikira, chomwe ndi gawo lamakampani. Makampani padziko lonse lapansi amapereka mphatso - kwa abwenzi, makasitomala, ogwira ntchito, ndi zina zotero. Njira yokonzekera kugula koteroko nthawi zambiri imakhala yosamveka bwino, pali oyimira pakati ambiri, ndipo mabizinesi nthawi zambiri sakhala ndi mphamvu pakupereka.
Tinkaganiza kuti polojekiti ya Gmoji ikhoza kuthetsa mavutowa. Choyamba, ndi kubereka - pambuyo pake, wolandirayo amapita kukalandira mphatso yake. Kuphatikiza apo, popeza kubweretsa ndi digito koyamba, chithunzi cha mphatsocho chikhoza kusinthidwa mwamakonda, kutchulidwa, ngakhale kukonzedwa - mwachitsanzo, Chaka Chatsopano chisanafike, nthawi ya 23:59, tumizani chenjezo ndi mphatso ya emoji kuchokera ku kampani. Kampaniyo ilinso ndi zambiri komanso kuwongolera: ndani, komwe ndi liti adalandira mphatsoyo, ndi zina.
Zotsatira zake, tidagwiritsa ntchito ndalama zomwe tapezazo kupanga nsanja ya B2B yotumizira mphatso. Awa ndi msika komwe ogulitsa angapereke zinthu zawo, ndipo makampani amatha kuzigula, kuziyika ndi ma emojis ndikuzitumiza.
Zotsatira zake, tinakwanitsa kukopa makasitomala akuluakulu. Mwachitsanzo, makampani angapo adalumikizana nafe - ndipo tinatha kugwira ntchito zina zosangalatsa m'mapulogalamu owonjezera kukhulupirika kwamakampani ndikutumiza mphatso zamakampani, kuphatikiza zidziwitso zokankhira zamapulogalamu am'manja a chipani chachitatu.
Kusintha kwatsopano: kufalikira kwa mayiko
Monga momwe tikuonera palemba pamwambapa, chitukuko chathu chinali pang'onopang'ono ndipo tinali kungoyang'ana kulowa m'misika yakunja. Panthawi ina, ntchitoyo itayamba kuonekera m'dziko lathu, tinayamba kulandira zopempha kuchokera kwa amalonda ochokera kumayiko ena okhudza kugula chilolezo.
Poyang'ana koyamba, lingalirolo lidawoneka lachilendo: pali zoyambira zochepa za IT padziko lapansi zomwe zimagwiritsa ntchito mtundu wa franchise. Koma zopemphazo zinali kubwera, choncho tinaganiza zoyesera. Umu ndi momwe polojekiti ya Gmoji idalowa m'maiko awiri omwe kale anali USSR. Ndipo monga momwe zasonyezera, chitsanzo ichi chinakhala chothandiza kwa ife. "Tidanyamula" kuti muyambe mwamsanga. Chotsatira chake, pofika kumapeto kwa chaka chino chiwerengero cha mayiko omwe akuthandizidwa chidzawonjezeka kufika pa zisanu ndi chimodzi, ndipo pofika 2021 tikukonzekera kukhalapo m'mayiko 50 - ndipo tikuyang'ana mwakhama abwenzi kuti akwaniritse izi.
Pomaliza
Ntchito ya Gmoji ili pafupi zaka zisanu ndi ziwiri. Pa nthawiyi, tinakumana ndi mavuto ambiri ndipo tinaphunzira zinthu zingapo. Pomaliza, timawalemba:
- Kugwira ntchito pa lingaliro loyambira ndi ndondomeko. Tidakhala nthawi yayitali kwambiri tikulemekeza lingaliro la polojekitiyi, kuyambira ndi zofunikira ndikupitilira kusankha njira zomwe zingatheke, zomwe zidawunikidwa mozama. Ndipo ngakhale pambuyo pa chisankho chomaliza, njira zodziwira omvera omwe akuwatsatira ndikugwira nawo ntchito zinasintha.
- Misika yatsopano ndi yovuta kwambiri. Ngakhale kuti pamsika umene sunapangidwepo pali mwayi wopeza zambiri ndikukhala mtsogoleri, ndizovuta kwambiri chifukwa anthu samamvetsetsa nthawi zonse malingaliro anu anzeru. Chifukwa chake, simuyenera kuyembekezera kuchita bwino mwachangu ndikukonzekera kugwira ntchito molimbika pazogulitsa ndikulumikizana nthawi zonse ndi omvera.
- Ndikofunika kusanthula zizindikiro za msika. Ngati lingaliro likuwoneka kuti silikuyenda bwino, ichi sichifukwa choti musachifufuze. Izi zinali choncho ndi lingaliro lakukweza ma franchise: poyamba lingaliro "silinagwire ntchito," koma pamapeto pake tidapeza njira yatsopano yopezera phindu, tidalowa m'misika yatsopano, ndikukopa mamiliyoni a ogwiritsa ntchito atsopano. Chifukwa pamapeto pake adamvera msika, zomwe zidawonetsa kufunika kwa lingalirolo.
Ndizo zonse za lero, zikomo chifukwa cha chidwi chanu! Ndidzakhala wokondwa kuyankha mafunso mu ndemanga.
Source: www.habr.com