Kwa zaka zambiri, chakhala chizoloŵezi chofala ku United States kufuna kuti ofunsira ntchito zosiyanasiyana aziyambiranso, komanso kalata yoyambira. M'zaka zaposachedwa, kufunika kwa mbali iyi kwayamba kuchepa - kale mu 2016, makalata oyambira amangofunika. olemba ntchito. Izi sizovuta kufotokoza - akatswiri a HR omwe amawunika koyamba nthawi zambiri amakhala ndi nthawi yochepa kuti awerenge makalata; zimangotenga masekondi angapo kuti aunikenso zomwe ayambiranso malinga ndi ziwerengero.
Komabe, kusonyeza kuti chodabwitsa cha chivundikiro kalata sanakhalebe kwathunthu kukhala chinthu chakale, makamaka kwa maudindo okhudzana ndi zilandiridwenso, kumene kulemba luso n'kofunika. Wolemba mapulogalamu atha kupeza ntchito ndikuyambanso kumodzi kokha ngati mawonekedwe opopera pa GitHub, koma oyesa, openda, ndi otsatsa ayenera kutenga nthawi kuti alembe kalata - sadzawerengedwanso ndi anthu a HR, koma ndi oyang'anira omwe amasankha anthu a timu yawo.
Ndinapeza positi yosangalatsa ya momwe lero muyenera kuyandikira kulemba kalata yoyambira mukafuna ntchito ku USA, ndikukonza zomasulira zosinthidwa.
Muyenera kugwiritsa ntchito template
Nthawi zambiri, mukafuna ntchito mwachangu ndikutumizanso, ndizofala kukumana ndi zotsatsa, poyankha zomwe muyenera kuyika kapena kulumikiza kalata yoyambira. Chodabwitsa: ngakhale malinga ndi ziwerengero zosakwana gawo limodzi mwa magawo atatu a olemba anzawo ntchito amawawerenga, mpaka 90% aiwo amafuna kuti azilumikizidwa. Mwachiwonekere, izi zimawoneka ngati chisonyezero cha maganizo oyenerera a wopemphayo ndi njira yochotsera ulesi kwambiri.
Koma ngakhale simuli waulesi kwambiri kuti mulembe kalata yoyambira, kuchita izi kuyambira nthawi zingapo kumakhala kotopetsa. Chifukwa chake, muyenera kugwiritsa ntchito template yomwe tsatanetsatane wokhudzana ndi chinthu china amasinthidwa. Izi ndi zomwe template yotere ingawonekere.
Onetsetsani kuti muli ndi mutu
Nthawi zambiri, kalata yoyambira imatha kumangirizidwa ngati cholumikizira, ndiye kuti lingakhale lingaliro labwino kuyipanga bwino. Kuti muchite izi, mutha kutsata miyezo yolemba makalata abizinesi, zomwe zikutanthauza kukhalapo kwa izi:
- Dzina;
- Nambala yafoni kapena imelo;
- Kodi mukulembera ndani (dzina la woyang'anira, ngati lasonyezedwa pa ntchito/dzina la kampani);
- Maulalo ku mbiri yanu yapa social media/webusayiti.
Popeza uku ndi makalata abizinesi, kalembedwe kake kuyenera kukhala koyenera. Ngati mulibe domain yanu, gwiritsani ntchito mabokosi apakalata okhala ndi mayina osalowerera, amitundu yonse [email protected] sizikwanira. Simuyenera kulemba kuchokera ku bokosi lamakalata lamakampani omwe akulemba ntchito pano, ngakhale simukugwira ntchito ku USA - ngati ataphunzira kuyambiranso kwanu, atha kupita patsamba lino ndipo mwina osamvetsetsa chilichonse ndikusokonezedwa, kapena atero. kumvetsetsa, ndipo chirichonse sichidzawoneka cholondola kwambiri pokhudzana ndi olemba ntchito.
Gwiritsani ntchito ndime zitatu
Cholinga chachikulu cha kalata yoyambira ndikukopa chidwi cha pitilizani kwanu. Ndiko kuti, ndi chida chothandizira chomwe sichiyenera kukopa chidwi kwambiri, zomwe zikutanthauza kuti palibe chifukwa choti chikhale chachitali. Ndime zitatu zidzakhala zokwanira. Izi ndi zomwe angakhale nazo:
- M’ndime yoyamba, m’pofunika kuyesa kukopa chidwi cha woŵerenga.
- Chachiwiri, fotokozani zomwe mumapereka.
- Pomaliza, phatikizani zomwe zapangidwa.
Nazi zitsanzo za zomwe mungalembe m'gawo lililonse.
Mau Oyambirira: Chisonyezero cha zochitika zoyenera
Malinga ndi magwero osiyanasiyana, olemba ntchito amawononga kuchokera mpaka . Zikuwonekeratu kuti nawonso sali okonzeka kuthera nthawi yochuluka pa chivundikiro kalata. Choncho ndime yoyamba imakhala yofunika kwambiri.
Yesetsani kupewa ziganizo zazitali komanso zachidule. Ndikofunikira kudzaza ndimeyi ndi mfundo zomwe ziwonetsetse kuti ndinu osankhidwa bwino pantchitoyi.
Osauka:
Ndikulemberani poyankha kutumizidwa kwa PR Manager. Ndili ndi zaka zambiri za 7+ mu PR ndipo ndikufuna kulembetsa kuudindowu. / Ndikuyankha ku ntchito yanu kwa manejala wa PR. Ndili ndi zaka zopitilira zisanu ndi ziwiri mu gawo la PR, ndipo ndikufuna kupereka mwayi kwanga.
Poyamba, chitsanzo ichi ndi chachilendo. Koma ngati muwerenga mosamala ndikudziyika nokha mu nsapato za woyang'anira ntchito, zikuwonekeratu kuti malembawo akanatha kupangidwa bwino kwambiri. Mwachitsanzo, palibe tsatanetsatane wa chifukwa chomwe munthuyu ali woyenera kugwira ntchito imeneyi. Eya, inde, iye ali ndi chidziŵitso cha zaka zoposa zisanu ndi ziŵiri, ndiye nchiyani, ayenera kulembedwa ntchito chifukwa chakuti anachita chinachake, monga momwe iye akukhulupirira, chofanana ndi ntchito zolongosoledwa pampandowo?
Zabwino:
Ndine wotsatira wakhampani wa XYZ, motero ndinali wokondwa kuwona ntchito yanu ikulemba paudindo wa PR Manager. Ndikufuna kuyika chidziwitso changa ndi luso langa kuti ndikuthandizeni kukwaniritsa zolinga zanu zapagulu, ndikuganiza kuti ndikhoza kukhala wokwanira. Ndikugwira ntchito ku kampani ya SuperCorp ndinali ndi udindo woyang'anira zochitika zapadziko lonse lapansi zomwe zimagwira ntchito kuti kampaniyo itchulidwe m'malo oulutsira nkhani ngati Forbes, ndipo kufalikira kwa njira iyi kwakwera ndi 23% m'miyezi isanu ndi umodzi.
KutanthauziraNdimatsatira kampani yanu mwachangu, kotero ndinasangalala kudziwa kuti mukuyang'ana woyang'anira PR. Ndikufuna kukuthandizani kuthetsa mavuto omwe kampaniyi ikukumana nawo m'derali, ndikukhulupirira kuti ndichita ntchito yabwino kwambiri ndi ntchitoyi. Ndidagwira ntchito ku SuperCorp ndipo ndidayang'anira PR pamlingo wonse wadziko, kuwoneka kwazomwe zimatchulidwa pagulu lazofalitsa za Forbes, ndipo m'miyezi isanu ndi umodzi yantchito, kufalitsa kwa omvera panjirayi kudakwera ndi 23%.
Kusiyana kwake ndi koonekeratu. Kuchuluka kwa malemba kwawonjezeka, koma kuchuluka kwa chidziwitso kwawonjezeka kwambiri. Kupambana kwapadera kumawonetsedwa mu mawonekedwe a manambala; chikhumbo chogwiritsa ntchito chidziwitso ndi chidziwitso kuti athetse mavuto atsopano chikuwonekera. Wolemba ntchito aliyense ayenera kuyamikira izi.
Chotsatira: fotokozani ubwino wa mgwirizano
Pambuyo pokopa chidwi, muyenera kupitiriza kupambana ndikupereka zambiri - izi zimafuna ndime yachiwiri. M'menemo, mukufotokoza chifukwa chake mgwirizano ndi inu udzabweretsa phindu lalikulu ku kampani.
Mu chitsanzo pamwambapa, tidayang'ana kalata yofunsira ntchito yoyang'anira PR ku kampani ya XYZ. Bungwe lingafunike munthu amene:
Ali ndi chidziwitso chochuluka chogwira ntchito ndi zofalitsa zosiyanasiyana, olemba mabulogu ndi mabulogu, ndipo wagwira ntchito ndi zopempha zomwe zikubwera zowunikira malonda, ndi zina zotero.
Amamvetsetsa ukadaulo ndipo amatsatira zomwe zikuchitika mderali - pambuyo pake, XYZ ndiyoyambira pazanzeru zopanga.
Umu ndi momwe mungakwaniritsire zolinga izi mu kalata yoyamba:
...
Pakampani yanga yaposachedwa ya SuperCorp, ndikugwira ntchito yokonza ndi kusamalira thandizo la PR la zotulutsidwa zatsopano kuyambira pakukonza mpaka kufalitsa nkhani, komanso ubale wapa media mpaka kupereka malipoti. Mwachitsanzo, chaka chino vuto langa lalikulu linali lowonjezera kufalitsa kwa zofalitsa pazofalitsa zaukadaulo wapamwamba kwambiri (TechCrunch, VentureBeat, etc.) ndi 20%. Pofika kumapeto kwa gawo loyamba, chiwerengero cha zotchulidwa muzofalitsa kuchokera pamndandandawu chawonjezeka kuposa 30%. Magalimoto otumizira tsopano amabweretsa pafupifupi 15% ya kuchuluka kwa magalimoto patsamba (poyerekeza ndi 5% chaka cham'mbuyo).KutanthauziraPantchito yanga yapano ku SuperCorp, ndimathandizira PR pazotulutsa zatsopano, kukonzekera kampeni, ndi kupereka malipoti. Mwachitsanzo, chimodzi mwa zolinga zofunika kwambiri chaka chino ndikuwonjezera chiwerengero cha zotchulidwa muzofalitsa zamakono zamakono (TechCrunch, VentureBeat, etc.) ndi 20%. Pakutha kwa kotala loyamba, kuchuluka kwa zomwe zatchulidwa m'mabuku kuchokera pamndandandawo zidakwera ndi 30%, ndipo gawo la anthu otumiza anthu tsopano likufikira pafupifupi 15% ya anthu omwe amapita kumalowa (chaka chapitacho chiwerengerocho sichinapitirire 5% ).
Kumayambiriro kwa ndimeyo, wophunzirayo adalongosola ntchito zake m'malo mwake, adawonetsa kuti ntchitoyi ndi yofanana ndi ntchito zomwe abwana atsopano akukumana nazo, ndikuwonetsa zomwe wachita ndi manambala. Mfundo yofunikira: zolemba zonse zimamangidwa mozungulira zabwino za kampaniyo: kuwulutsa kwapamwamba kwa omvera pazama media apamwamba, kuchuluka kwa magalimoto, ndi zina zambiri. Woyang'anira ntchito akawerenga izi, amvetsetsa nthawi yomweyo zomwe kampaniyo idzalandira ngati italemba katswiriyu.
Fotokozani chifukwa chake mukufuna ntchito imeneyi
Zikuwonekeratu kuti simuyenera kuthera nthawi yochuluka pamutu wakuti "zomwe zimakukopani ku kampani yathu," koma kufotokozera mwachidule zomwe zimakukokerani ku ntchito za malo enaake sikungakhale zosafunika. Mutha kuchita izi munjira zitatu.
Tchulani zochitika zina zokhudzana ndi kampaniyo, malonda ake kapena ntchito yake.
Fotokozani chifukwa chomwe mukusangalalira ndi izi, sonyezani kumiza kwinakwake.
Tsindikaninso ndendende momwe zomwe mwakumana nazo zingakuthandizireni kukonza zotsatira za polojekiti/chinthuchi.
Mwachitsanzo:
...
Ndawerenga zambiri za pulogalamu yanu yatsopano yopangira zinthu za AI. Ndili ndi chidwi ndi pulojekitiyi kuchokera kwa munthu payekha (ndine wokonda kugula) komanso momwe amaonera akatswiri (Nthawi zonse zimakhala zovuta kuti pulojekiti yatsopano ichoke). Ndikukhulupirira kuti luso langa laukadaulo pazaubwenzi wapa media komanso maulalo olumikizirana ndiukadaulo wapaintaneti zithandizira kupanga projekitiyo.KutanthauziraNdakhala ndikuwerenga zambiri pa pulogalamu yanu ya AI yotengera zogula zam'tsogolo. Ndimakonda pulojekitiyi ngati wogwiritsa ntchito - nthawi zambiri ndimagula zinthu, komanso ngati katswiri - ndimakonda kugwira ntchito yotsatsa zomwe zangotulutsidwa kumene. Ndikuganiza kuti zomwe ndakumana nazo ndikugwira ntchito ndi ma TV apamwamba komanso maukonde ambiri olumikizana ndi atolankhani muukadaulo waukadaulo zitha kukhala zothandiza kukopa ogwiritsa ntchito atsopano.
Chofunika: zonse ziyenera kuyang'aniridwa kawiri
Apanso, kalata yoyamba isakhale yaitali. Lamulo la mawu a 300 liyenera kugwiritsidwa ntchito pa izo - chirichonse chomwe chimaposa malire awa chiyenera kudulidwa.
Kuphatikiza apo, muyenera kuchotsa zolakwika za typos ndi galamala. Kuti muchite izi, yendetsani mawuwo kudzera mu pulogalamu yapadera.
Langizo la bonasi: zolemba zitha kukhala zothandiza
Gawo la PS la kalata iliyonse limakopa chidwi - iyi ndi mphindi yamalingaliro. Ngakhale wowerenga atangolemba malembawo, diso lidzakopeka ndi zolembazo, chifukwa pamlingo wosadziwika timaganiza kuti padzakhala chinthu chofunika kwambiri mu gawo ili la uthengawo. Otsatsa amadziwa bwino izi ndipo amagwiritsa ntchito mwachangu izi, mwachitsanzo, mu .
Ikagwiritsidwa ntchito polemba kalata yoyambira, njirayi ingagwiritsidwe ntchito kudzutsa ndemanga, kupereka chithandizo, ndi zina.
PS Ngati mukufuna, ndingakhale wokondwa kugawana nawo malingaliro anga okhudzana ndi kulowa mu TechCrunch ndi Business Insider komanso kukopa otsogolera ambiri kuzungulira chinthu chanu chatsopano kutengera zomwe ndinakumana nazo m'mbuyomu ndi SuperCorp.
KutanthauziraPS Ngati mukufuna, ndidzakhala wokondwa kukutumizirani malingaliro anga momwe mungakonzekere mawonekedwe a malonda anu pa TechCrunch kapena Business Insider ndikukopa ogwiritsa ntchito ambiri - zonse kutengera zomwe zachitika ndi SuperCorp.
Kutsiliza: zolakwa ndi malangizo
Pomaliza, tidzalembanso zolakwika polemba makalata ofunsira ntchito zamakampani aku America ndi njira zopewera.
- Musamaganizire za inu nokha, koma kwa abwana anu ndi phindu limene kampani idzalandira ngati akulembani ntchito.
- Gwiritsani ntchito ndime zitatu. Kuchuluka mungathe kuwonjezera mzere wina PS Mawu onse sayenera kupitirira mawu a 300.
- Gwiritsani ntchito template yomwe mumawonjezerapo mawu osakira pampando womwe mukufunsira, ndikulumikiza kufotokozera zomwe mwakwaniritsa ndi ntchito zomwe zafotokozedwa muzotsatsa.
- Yang'ananinso chilichonse - funsani wina kuti awone zomwe zalembedwazo ndikuziyendetsa kudzera pa mapulogalamu kuti ayang'ane zolakwika za typos ndi galamala.
Source: www.habr.com