Momwe mungakhalire woyang'anira malonda ndikukulirakulira

Ndizovuta kufotokozera udindo ndi udindo wa woyang'anira malonda padziko lonse lapansi; kampani iliyonse ndi yosiyana, kotero kusamukira kumalo amenewa kungakhale ntchito yovuta ndi zofunikira zosadziwika bwino.

M'chaka chathachi, ndafunsapo anthu oposa makumi asanu omwe akufuna kukhala ndi maudindo akuluakulu a malonda ndipo ndaona kuti ambiri a iwo samadziwa. zomwe sakuzidziwa. Ofunafuna ntchito ali ndi mipata yayikulu pakumvetsetsa kwawo ntchito ndi udindo wa woyang'anira malonda. Ngakhale kuti ali ndi chidwi chachikulu pa udindowu, nthawi zambiri samadziwa kumene angayambire komanso madera oti aganizirepo.

Chifukwa chake m'munsimu muli madera asanu ndi limodzi a chidziwitso omwe ndikukhulupirira kuti ndi ofunikira kwambiri kwa oyang'anira malonda, ndi zomwe zikugwirizana nazo. Ndikukhulupirira kuti zidazi zitha kuchotsa chifunga ndikuloza njira yoyenera.

Kusamutsidwa ku Alconost

1. Dziwani momwe zoyambira zimagwirira ntchito

Eric Ries, mlembi wa The Startup Method, akufotokoza zoyambira ngati bungwe lopangidwira kupanga chinthu chatsopano pansi pazovuta kwambiri.

Ntchito zofunika ndi zochitika za woyambitsa woyambitsa komanso woyang'anira zinthu zoyambilira zimayenderana kwambiri. Onse awiri amayesetsa kupanga chinthu chomwe anthu akufuna, chomwe chimafuna 1) kuyambitsa malonda (chinthu), 2) kulankhulana ndi makasitomala kuti amvetsetse ngati zoperekazo zikukwaniritsa zosowa zawo, 3) kupeza mayankho kuchokera kwa iwo, 4) kubwereza kuzungulira.

Woyang'anira malonda ayenera kumvetsetsa momwe oyambitsa bwino amapangira zinthu, kupeza malo awo pamsika, kulumikizana ndi makasitomala, kuyika patsogolo zomwe angathe, ndikupanga dala zinthu zomwe sizikulirakulira.

Malangizo okuthandizani kudziwa momwe zoyambira zimagwirira ntchito:

• Momwe mungayendetsere kuyambitsa ndikukulitsa bizinesi yanu mwachangu kwambiri: Njira yoyambira, ndi Eric Rees.
• Yoyamba Playbook, ndi Sam Altman.
• Phunziro la momwe mungalankhulire ndi ogwiritsa ntchito: Momwe Mungayendetsere Mafunso Ogwiritsa Ntchito?Emmett Shear.
• Chifukwa chiyani zochita zanthawi zonse, zosawerengeka ndi msuzi wachinsinsi woyambira bwino: Chitani Zinthu Zomwe Siziwonjezera, Paul Graham.
• Zoyambira za njira zowunika momwe ogwiritsa ntchito amagwirira ntchito: Ma Metric oyambira a Pirates: AARRR!, Dave McClure.

Chithunzi - Mario Gogo, dera Unsplash

2. Kumvetsetsa chifukwa chake kusinthasintha kuli kofunika

Oyang'anira katundu nthawi zambiri amakumana ndi zovuta popanda njira zokonzekera - komanso m'malo osatsimikizika komanso osinthika nthawi zonse. M'mikhalidwe yotere, jambulani mosamalitsa mapulani a nthawi yayitali - ntchito yomwe iyenera kulephera.

Kukonzekera ndi kuyang'anira ndondomeko ya chitukuko cha mapulogalamu kuyenera kugwirizana ndi chilengedwe ichi - muyenera kusuntha mofulumira komanso mosavuta kusintha, ndikumasula mbali mosalekeza, m'zigawo zing'onozing'ono. Ubwino wa njirayi:

• Zosankha zoyipa zimatha kuwonedwa kale - ndikusandulika kukhala zothandiza.
• Zochita bwino zimalimbikitsa anthu koyambirira ndikuwalozera njira yoyenera.

Ndikofunikira kuti oyang'anira malonda amvetsetse chifukwa chake kusinthasintha pakukonza ndi kachitidwe ndikofunikira.

Zida zokuthandizani kuti muphunzire kupanga mapulogalamu osavuta:

• Manifesto ya Agile и mfundo khumi ndi ziwiri zogwirizana.
• Видео za chikhalidwe chaukadaulo cha Spotify, chomwe chalimbikitsa magulu padziko lonse lapansi (ndikuthandizira kumenya Apple Music).
• Видео za zomwe agile software development ndi. Kumbukirani kuti palibe malamulo enieni a "kusinthasintha" - kampani iliyonse imagwiritsa ntchito mfundoyi mosiyana (ngakhale m'magulu osiyanasiyana a kampani imodzi).

3. Wonjezerani luso lanu laukadaulo

"Kodi ndiyenera kupeza luso la makompyuta?"
"Kodi ndiyenera kudziwa kupanga pulogalamu?"

Pamwambapa ndi mafunso awiri apamwamba omwe ndimafunsidwa ndi omwe akufuna kulowa mu kasamalidwe kazinthu.

Yankho la mafunso awa ndi "ayi": Oyang'anira malonda sayenera kudziwa kupanga kapena kukhala ndi makompyuta (osachepera 95% ya ntchito pamsika).

Nthawi yomweyo, woyang'anira malonda ayenera kupanga luso lake laukadaulo kuti:

• Mumamvetsetsa zoperewera zaukadaulo ndi zovuta zomwe zingatheke popanda kufunsa opanga.
• Yesetsani kulumikizana ndi omanga pomvetsetsa mfundo zazikuluzikulu zaukadaulo: ma API, nkhokwe, makasitomala, maseva, HTTP, stack ukadaulo wazinthu, ndi zina zambiri.

Zothandizira kukonza luso lanu laukadaulo:

• Maphunziro oyambira pamalingaliro oyambira ukadaulo: Kuwerenga Kwama digito, Team Treehouse (mayesero aulere a masiku 7 alipo).
• Maphunziro pamapangidwe a mapulogalamu: Zosintha, Khan Academy (yaulere).
• Stripe imadziwika ndi zake zolemba zabwino kwambiri za API - mukawerenga, mupeza lingaliro la momwe ma API amagwirira ntchito. Ngati mawu ena sakudziwika, ingoyang'anani Google.

4. Phunzirani kupanga zisankho zoyendetsedwa ndi data

Oyang'anira katundu samalemba zomwe zili zenizeni, koma amatenga gawo lofunikira pachinthu chomwe chimakhudza kwambiri momwe gulu likuyendera - kupanga zisankho.

Zosankha zitha kukhala zazing'ono (kuwonjezera kutalika kwa bokosi lolemba) kapena zazikulu (zomwe zimayenera kukhala zofananira za chinthu chatsopano).

Muzochitika zanga, zisankho zosavuta komanso zosavuta nthawi zonse zakhala zikugwirizana ndi zotsatira za kusanthula deta (zonse za khalidwe ndi kuchuluka). Deta imakuthandizani kudziwa kukula kwa ntchito, kusankha pakati pamitundu yosiyanasiyana yamapangidwe, kusankha kusunga kapena kuchotsa chinthu chatsopano, kuyang'anira momwe ntchito ikuyendera, ndi zina zambiri.

Kuti moyo wanu ukhale wosavuta ndikubweretsa phindu kuzinthu zanu, ndikofunikira kuganizira zocheperako (ndi zokondera) ndi mfundo zambiri.

Zida zokuthandizani kuphunzira kupanga zisankho zoyendetsedwa ndi data:

• Maphunziro omwe apereka chidziwitso chofunikira pamawerengero: Ziwerengero za SJSU, Udacity (waulere).
• Maphunziro a zoyambira zopezera zidziwitso zothandiza kuchokera muzosungira ndikusanthula pa ntchentche: Zofunikira za SQL, Datacamp (mayesero aulere alipo).
• Pulatifomu ya Booking.com ndi amodzi mwa omwe adayambitsa kuyesa kwa A/B. M'chiwonetsero ichi limafotokoza njira yawo yoyesera.
• Nkhani zokhudzana ndi kuyesa kwa Airbnb: Zoyeserera pa Airbnb.
• Chiyambi cha Maphunziro a Makina: Kuphunzira Makina Ndikosangalatsa!, Adam Geitgey.

5. Phunzirani kuzindikira mapangidwe abwino

Oyang'anira katundu ndi opanga amagwirira ntchito limodzi kuti apereke chidziwitso chabwino kwambiri cha ogwiritsa ntchito.

Woyang'anira malonda sayenera kupanga, koma amafunikira kusiyanitsa kamangidwe kabwino ndi kapangidwe kakang'ono ndikupereka mayankho othandiza. Ndikofunikira kupitilira malingaliro monga "kupanga logo kukhala yayikulu" ndikulowererapo zinthu zikayamba kukhala zovuta komanso kapangidwe kake kamakhala kosowa.

Zida zomwe zingakuthandizeni kudziwa momwe mungapangire bwino:

• Buku lofotokoza zomwe zimapangitsa kuti chinthucho chikhale chosavuta komanso chosavuta kumva: Osandipanga Ine kuganiza, Steve Krug.
• Onani maupangiri Malangizo a Zida za Anthu (kuchokera ku Apple, kwa iOS) ndi Zofunika Design (kuchokera ku Google, ya Android) ndikuyesera kupeza mapangidwe omwe akufotokozedwa m'mapulogalamu anu.
• Phunziro Design for Startups, Harry Tan.

6. Werengani nkhani zamakono

Nyimbo, zojambula, malingaliro afilosofi ... chinachake chatsopano nthawi zonse chimakhala chophatikizana ndi malingaliro omwe alipo. Steve Jobs sanapange kompyuta yanu (oyamba anali akatswiri a Xerox omwe sanapeze ntchito yake), ndipo Sony sanapange kamera yoyamba ya digito (Kodak adachita - zomwe zidapha chilengedwe chake). Makampani odziwika adakonzanso zomwe zidalipo kale, zobwereka, zogwiritsidwa ntchito ndikusintha malingaliro omwe adanenedwa kale - ndipo iyi ndi njira yachilengedwe yopanga china chatsopano.

Kupanga kumatanthauza kulumikiza magawo ambiri wina ndi mnzake. Mukamufunsa munthu wolenga momwe adachitira chinachake, adzadzimva kuti ali ndi mlandu pang'ono, chifukwa pakumvetsetsa kwake sanachite kalikonse, koma adangowona chithunzi.
-Steve Jobs

Oyang'anira malonda ayenera kukhala pamwamba pa zinthu zatsopano nthawi zonse, kuphunzira za zoyamba zomwe zikukula mofulumira ndi zolephera, kukhala oyamba kugwiritsa ntchito matekinoloje apamwamba, ndikumvetsera zatsopano. Popanda izi, sizingatheke kukhalabe ndi mphamvu zopanga komanso njira zatsopano.

Zida zowerengera nthawi ndi nthawi, kumvetsera ndi kuwonera:

• Zatsopano ndi zomwe zikuchitika pa intaneti tsiku lililonse: Mtumiki и BetaList.
• Daily Tech News: TechCrunch, Nkhani Zowonongeka и Hackernoon.
• Lembani ku Sabata Ino Poyambira: Wolemba mabuku Jason Calacanis nthawi ndi nthawi amalimbikitsa amalonda kuti afotokoze zomwe akumana nazo.
• Atsogoleri aukadaulo ndi othandizira pa Twitter: Paul graham, Ndi Traynor, Ben Horowitz, Marty Cagan, Paul Adams, Ian McAllister.

Za womasulira

Nkhaniyi inamasuliridwa ndi Alconost.

Alconost ali pachibwenzi masewera kumasulira, mapulogalamu ndi mawebusayiti m’zinenero 70. Omasulira amwenye, kuyesa zilankhulo, nsanja yamtambo yokhala ndi API, kumasulira kosalekeza, oyang'anira mapulojekiti 24/7, mitundu ina iliyonse yazingwe.

Ifenso timatero mavidiyo otsatsira ndi maphunziro - pamasamba ogulitsa, zithunzi, zotsatsa, zamaphunziro, zoseketsa, zofotokozera, zotsatsira za Google Play ndi App Store.

→ More

Source: www.habr.com