Momwe mungayambitsire kukula kwa b2c pambuyo pa hackathon

Maulosi

Ndikuganiza kuti ambiri awerengapo nkhani yokhudza ngati magulu apulumuka ku hackathon.
Monga momwe adalembera mu ndemanga za nkhaniyi, ziwerengerozo ndi zokhumudwitsa. Chifukwa chake, ndikufuna ndikuuzeni za ine ndekha kuti ndikonze ziwerengero ndikupereka malangizo othandiza amomwe musawopsezedwe pambuyo pa hackathon. Ngati gulu limodzi, litawerenga nkhaniyi, silisiya kukulitsa lingaliro lawo labwino pambuyo pa hackathon, litenga upangiri wanga ndikupanga kampani, nkhaniyi itha kuonedwa kuti ndi yopambana :)
Chenjezo! Nkhaniyi sikhala ndi zambiri zaukadaulo zakugwiritsa ntchito pulogalamuyi. Ndikuuzani nkhani yathu (TL; DR) kumayambiriro, ndipo malangizo othandiza omwe taphunzira m'njira alembedwa kumapeto.

"Kupambana" nkhani

Dzina langa ndine Danya, ndinayambitsa emovi - ntchito yosankha mafilimu ndi emoji, yomwe yakula ndi 600% m'masiku angapo apitawa. Tsopano ntchitoyo ili ndi zotsitsa 50 zikwi ndipo ili pamwamba pa 2 ya App Store ndi Google Play. Mu gulu, ndimachita kasamalidwe ndi kapangidwe kazinthu, komanso chitukuko cha Android m'mbuyomu. Ndimaphunzira ku MIPT.

Chodzikanira: Timamvetsetsa kuti ichi ndi chiyambi chabe osati "nkhani yopambana." Tili ndi mwayi wopitilira kukula mwachangu kapena kutaya chilichonse. Koma, potengera mwayiwu, tinaganiza zofotokozera nkhani yathu yeniyeni, tikuyembekeza kulimbikitsa iwo omwe akufuna kuti tsiku lina ayambe kuyambitsa kwawo, koma sanafikebe ku izi.

Ulendo wa gulu lathu unayambira ku Finnish hackathon Junction, komwe kunali njanji yoperekedwa kumasewera a kanema. Gulu lochokera ku Phystech lidapambana hackathon; adakwanitsa kuchita zambiri, koma sanapitirize kukula lingaliro. Panthawiyo, tinapanga lingaliro - kufunafuna mafilimu ndi malingaliro omwe amadzutsa, pogwiritsa ntchito zizindikiro. Timakhulupirira kuti zambiri zokhudza filimu: ndemanga yaitali, mlingo, mndandanda wa zisudzo, otsogolera - kumangowonjezera nthawi kufufuza, ndi kusankha emoji angapo n'kosavuta. Ngati ML algorithm yomwe imatsimikizira kutengeka m'mafilimu imagwira ntchito bwino, ndipo timachotsa mafilimu omwe wogwiritsa ntchito adawonera kale, ndiye kuti n'zotheka kupeza filimu madzulo mumasekondi 10. Koma zenizeni kalelo zinali zosiyana kotheratu, ndipo ndi ntchito yoteroyo ife anachita.

Pambuyo pa kugonjetsedwa ku Junction, gululo linkafunika kutseka gawolo, ndiye tikufuna kupitiriza kupanga polojekitiyi. Zinasankhidwa kuti zipite ku pulogalamu ya foni yam'manja chifukwa cha mpikisano wochepa poyerekeza ndi mawebusaiti. Titangoyamba kusonkhana kuti tigwire ntchito, zidapezeka kuti si membala aliyense wa gulu yemwe ali wokonzeka kuthera nthawi yawo yaulere kuchokera pakuphunzira (komanso ena kuchokera kuntchito) kuti apange pulojekiti yomwe:

• zovuta
• olimbikira ntchito
• kumafuna kudzipereka kwathunthu
• sizoona kuti wina akufunikira
• sichipanga phindu posachedwa

Choncho, posakhalitsa tinatsala awiri okha: ine ndi mnzanga wochokera ku Faculty of Computer Science ku Higher School of Economics, omwe anathandiza ndi backend. Mwamwayi, inali nthawi imeneyi ya moyo wanga pamene ndinasiya kuchita chidwi ndi ntchito za sayansi. Choncho, ngakhale kuti ndinachita bwino m’maphunziro anga, ndinaganiza zopita kusukulu. Ndinkayembekezera kuti ndidzakhala ndi nthawi yoyambitsa ntchito yatsopano mkati mwa chaka ndikudzipeza ndekha. Ndiyeneranso kuzindikira kuti vuto lotenga nthawi yayitali kuti musankhe filimu pa Kinopoisk lakhala likundipweteka, ndipo ndinkafuna kuchepetsa mwa kupereka anthu njira yatsopano yosankha.

Chovuta chinali kupanga algorithm yodziwira momwe filimu ikumvera ndikusonkhanitsa deta, komanso chifukwa tinalibe katswiri wa sayansi ya data. Komanso, monga wopanga mapulogalamu, kupanga UX yabwino komanso yatsopano, koma nthawi yomweyo UI yokongola. Nditapanganso kapangidwe kake ka 10, ndidapeza china chake chomwe chinali chosavuta, komanso chowoneka bwino, chifukwa cha kukongola kwachibadwa. Tinayamba kulemba kuthandizira, kusonkhanitsa nkhokwe zamakanema, deta yomwe timafunikira, ndikupanga pulogalamu ya Android. Chifukwa chake masika ndi chilimwe zidadutsa, panali nkhokwe yamakanema ndi ma API, MVP ya pulogalamu ya Android idapangidwa, dataset idawonekera, koma panalibe algorithm ya ML yolosera zakukhosi.

Panthawiyo, zomwe zinkayembekezeredwa zinachitika: mnzanga, yemwe ankagwira ntchito kumbuyo, sakanatha kugwira ntchito kwaulere, adapeza ntchito yanthawi yochepa ku Yandex, ndipo posakhalitsa anasiya ntchitoyo. Ndinatsala ndekhandekha. Zomwe ndidachita m'miyezi isanu ndi umodzi iyi ndikungoyambira ndikuphunzitsa kwakanthawi. Koma sindinamusiye ndikupitirizabe ndekha, panthawi imodzimodziyo ndikupereka ntchito yogwira ntchito ndi DS zosiyanasiyana kuchokera ku Faculty of Computer Science, koma palibe amene anali ndi chilimbikitso chogwira ntchito kwaulere.

Mu Seputembala ndinapita ku Phystech.Start, komwe sindinavomerezedwe, koma komwe ndidakumana ndi omwe adayambitsa nawo. Nditakambirana za ntchitoyi, ndinawalimbikitsa anyamatawo kuti agwirizane nane. Choncho, October hackathon Hack.Moscow isanafike, tinali kugwira ntchito nthawi zonse. Tidapanga mtundu wa pulogalamu ya iOS, ndikulemba algorithm yayikulu yomwe imagwiritsa ntchito NLP kudziwa zomwe zili m'mafilimu. Yambani Hack.Moscow tinabwera ndi pulojekiti yokonzeka (njirayo inalola izi, yotchedwa "Njira yanga") ndipo inangogwira ntchito pawonetsero kwa maola 36. Zotsatira zake, tinapambana, tinalandira ndemanga zabwino kuchokera kwa alangizi, ndipo tinaitanidwa Google Developers Launchpad mu Disembala ndipo adalimbikitsidwa kwambiri.

Pambuyo kuthyolako, ntchito inayamba 24/7 pa malonda pamaso Launchpad. Tidabwera ndi chinthu chomalizidwa, beta yogwira ntchito pa Android ndi alpha ya iOS, komanso woyambitsa watsopano kuchokera ku Faculty of Computer Science ya Higher School of Economics, yemwe adandilowetsa m'malo mwa backend, popeza sindikanatha. pitilizani kupanga Android, kuthandizira, kupanga ndi kuganiza za izo, ndi zina ziti zomwe ogwiritsa ntchito amafunikira kuchokera pazogulitsa. Ku Launchpad, tidakwezedwa kwambiri pakutsatsa ndi kasamalidwe kazinthu. M'mwezi umodzi tinamaliza zonse zomwe timafuna, kumasulidwa ndipo ... palibe chomwe chinachitika.
Kugwiritsa ntchito sikunapindule kalikonse, ngakhale zikuwoneka kwa ife kuti ziyenera (tidangopanga zofalitsa pamasamba athu ochezera, Pikabu ndi ma telegraph angapo).

Pamene kukhumudwa koyamba chifukwa cha kusamvetsetsa kwathu kudadutsa, tinayamba kusanthula zomwe zidalakwika, koma zonse zinali ndendende momwe ziyenera kukhalira, chifukwa ndiye sitinkadziwa chilichonse chokhudza malonda ndi PR, ndipo mankhwalawa analibe ma virus.

Popeza kunalibe ndalama, tidapulumuka pakutsatsa kotsika mtengo m'masamba agulu a VK, zomwe zidatipangitsa kukula ndi kuyika kwa 1K pa sabata. Izi zinali zokwanira kuyesa malingaliro azinthu pa omvera awa ndipo nthawi yomweyo kuyang'ana ndalama, mutadziwa zambiri zamakampani a Moscow venture capital kudzera m'mabwalo osiyanasiyana ndi misonkhano. Tidapita ku accelerator ya HSE Inc, komwe tidagwira ntchito pazogulitsa, chitukuko cha bizinesi ndikukopa ndalama, ndikuphatikizanso maphunziro a "Momwe mungapangire chinthu?" Woyambitsa Prisma and Capture, Alexey Moiseenkov, zomwe zidatithandiza kumvetsetsa. chochita kenako. Koma zinthu sizinali bwino monga momwe timafunira: kukula kunali kochepa, ndipo Data Scientist wathu anapita kukagwira ntchito ... ganizirani kuti?
- Inde, ku Yandex!
- Ndi ndani?
- Mankhwala.

Tidatsala pang'ono kupanga gawo latsopano pazogulitsa zokhudzana ndi kanema, tidatenga nawo gawo pakukopa ndalama, zomwe zidatithandiza kumvetsetsa msika wakukhamukira, mtundu wabizinesi ndi masomphenya. Ndinaphunzira kufotokozera izi kwa osunga ndalama mosiyanasiyana, koma apo panalibe kusintha kwenikweni. Panali chikhulupiriro mwa ife tokha komanso mwachidziwitso chathu kuti palibe amene adathetsa vuto losankha filimu pamsika wa Russia mu mautumiki aulere. Panthawiyi, ndalamazo zinali zitatha, tinayamba kuchita malonda a zero, zomwe zinabweretsa zochepa kwambiri. Zinali zovuta kwambiri, koma chikhulupiriro ndi kuika maganizo pa zana pa zana zinandipulumutsa. Pa accelerator, tinkayankhulana mwachangu ndi akatswiri osiyanasiyana ndi osunga ndalama, ndipo tinalandira mayankho ambiri - osati abwino nthawi zonse. Tikuthokoza kwambiri anyamata onse ochokera ku HSE Inc chifukwa cha thandizo lawo panthawi zovuta. Monga oyambitsa, tidamvetsetsa zoyambira ndipo timakhulupirira kuti palibe chomwe chidatayika.

Kenako tinapanga post pa Pikabu ndipo tinapita ku virus. Kwenikweni, ntchito yayikulu inali kupeza ogwiritsa ntchito omwe amafunikiradi pulogalamu yathu; adakhala anyamata ochokera ku ulusi wa "Seriaomania" pa Pikabu. Iwo anali oyamba kugwira mafunde, adakonda ndikugawana zambiri, adatibweretsa ku "Hot" ndiyeno tinali ndi mavuto okha. ndi ma seva ...

Tinafika pamwamba pa Play Market ndi App Store, tinalandira ndemanga za 600, tinagwa ndi kuwuka, ndipo panthawi imodzimodziyo tinalemba zolemba zofalitsa ku zofalitsa ndikupereka zoyankhulana ... Zikomo kwambiri kwa gulu lalikulu la hackathon Russian Hackers, momwe anthu anatithandizira kuthetsa mavuto aukadaulo kwaulere.

Pofika madzulo, chisangalalo chinali chitachepa, ma seva anali kugwira ntchito bwino, ndipo tinali pafupi kugona pambuyo pa mpikisano wa maola 20, pamene zodabwitsa zinachitika. Mtsogoleri wa gulu la NR Community adakonda ntchito yathu ndipo adalemba zaulere za ife m'gulu lake la anthu 5 miliyoni popanda kudziwa. Ma seva amatha kunyamula bwino, koma tidakhalabe nthawi yathu yambiri pakukhathamiritsa.

Koma, monga YCombinator amanenera, ngati ma seva anu awonongeka, ndiye kuti ndi bwino (amatchula Twitter monga chitsanzo). Inde, zingakhale bwino ngati tidakonzekeratu katundu wotere, koma sitinakonzekere kupambana koteroko pambuyo pa post iyi.

Pakadali pano tili ndi mwayi wochokera kwa Investor, ndipo tidzakulitsanso. Cholinga chathu chachikulu ndikuyeretsa malonda kuti agwirizane ndi ogwiritsa ntchito ambiri.

Tsopano tiyeni tipitirire ku nsonga. Gulu lathu limakhulupirira kwambiri zolakwika za opulumuka ndipo amakhulupirira kuti malangizo monga "Chitani A, B, ndi C" siwothandiza. Lolani makosi a bizinesi alankhule za izi. Peter Thiel analemba mu “Zero to One”: “Anna Karenina akuyamba ndi mawu akuti “Mabanja onse osangalala amakhala osangalala mofanana, onse osasangalala mwanjira yawoyawo,” koma ponena za makampani ndi zosiyana ndendende. Njira yamakampani iliyonse ndi yosiyana, ndipo palibe amene angakuuzeni momwe mungachitire bizinesi yanu. Koma! Akhoza kukuuzani zomwe simuyenera kuchita. Tinapanga zina mwa zolakwa zimenezi tokha.

Malangizo

• Chifukwa cha mpikisano waukulu ndi makampani akuluakulu, kuyambika kwa b2c kumafuna mankhwala apamwamba kwambiri, omwe ndi ovuta kwambiri kugwiritsira ntchito popanda chidziwitso pakupanga zinthu za b2c, popanda anthu okonzeka kudzipereka kwa chaka chimodzi kwaulere, kapena ndalama za angelo zomwe zimakupatsani inu. , choyamba, nthawi. Ndife achisoni kunena izi, koma kupeza ndalama za angelo za b2c ku Russia popanda kukula kapena zochitika zambiri ndizosatheka, kotero ngati muli ndi malingaliro okhudza mwayi wa b2b, ndi bwino kuchita b2b ku Russia pakalipano, chifukwa ndalama zanu zoyamba zidzatha. zachitika kale.
• Ngati muganizabe kuchita B2C popanda ndalama, vuto lomwe mumathetsa liyenera kukhala lanu. Apo ayi, simudzakhala ndi mphamvu zokwanira ndi chikhumbo chomaliza ndikulimbikitsa gulu lanu.
• Ngati, mutatha kufotokozera kwanu (pafupifupi zowonetsera kwa osunga ndalama), polojekiti yanu ilandira yankho loipa kwambiri, ndiye kuti pali njira ziwiri: muyenera kumvetsera ndi kupanga pivot, kapena msika sukumvetsani, ndipo mwapeza chidziŵitso chimene ambiri anachinyalanyaza. Ndi zinthu izi zomwe ena amazinyalanyaza kapena kuziona ngati zosafunika zomwe zimathandiza oyambitsa ena kukula mwachangu chaka chilichonse. N'zoonekeratu kuti mwayi womalizayo ndi wocheperapo 1%, koma nthawi zonse ganizirani ndi mutu wanu mutamvetsera kwa aliyense, ndikuchita zomwe mumakhulupirira, mwinamwake simudzapeza chidziwitso choterocho.
• Ichi ndichifukwa chake lingaliro liribe kanthu, chifukwa ngati kuli koyenera, ndiye kuti 1% yokha idzakhulupirira, ndipo 1% ya iwo ayamba kuchita. Lingaliro labwino lomwelo limabwera kwa anthu pafupifupi 1000 nthawi imodzi tsiku lililonse, koma m'modzi yekha amayamba kuchita, ndipo nthawi zambiri samamaliza. Chifukwa chake, musachite mantha kuuza aliyense za lingaliro lanu.
• Zomwe mukuwona kuti ndizofunikira kuchita ndi malingaliro anu, omwe amafunikira KPI kuti atsimikizire. Nthawi yanu iyenera kukonzedwa, muyenera kudziwa zomwe mukuchita tsiku liti, malingaliro otani omwe mukuyesa sabata imeneyo, momwe mungadziwire kuti mwamuyesa, komanso tsiku lomaliza, apo ayi. mudzatanganidwa ndi "kuchita" nthawi zonse. Yankho lanu ku funso lakuti “Kodi mwakhala mukuchita chiyani sabata yonseyi” lisakhale “ndinachita X,” koma “ndinachita Y,” pamene “ndinatero” nthawi zambiri amatanthauza kuyesa malingaliro ena.
• Mu b2c, kuyesa malingaliro anu kungakhale zinthu zopikisana ndi msika (mwachitsanzo, ntchito yomwe imathetsa vutoli ilipo kale, koma mutha kuchita bwino kangapo), kapena ma metric mu kusanthula kwazinthu, monga Amplitude, Firebase, Facebook Analytics.
• Ngati mukuchita b2c, mvetserani pang'ono kwa mafani a njira yotchuka ya CustDev ku Russia, omwe amagwiritsa ntchito pamene kuli kofunikira komanso kumene sikofunikira. Kafukufuku woyenerera ndi zokambirana ndi ogwiritsa ntchito ndizofunikira kuti azindikire zidziwitso, koma sangathe kuyesa malingaliro, popeza si njira zowerengera zowerengera.
• Sungani ndalama pambuyo pa MVP ndikuyesa malingaliro oyambira, pokhapokha ngati muli ndi chidziwitso choyambirira m'mbuyomu. Ngati muli ndi chiyambi cha b2c, ndiye kuti popanda ndalama zidzakhala zovuta kwambiri kuti mupeze wogulitsa ku Russia, choncho ganizirani momwe mungayambire kukula kwa ogwiritsa ntchito, kapena momwe mungayambire kupeza ndalama.
• Choyambira ndi, choyamba, cha liwiro la kukula ndi kupanga zisankho. Muzochitika zamakono za Russia, kuyenda mofulumira kwa pulojekiti ya b2c sikutheka nthawi zonse, koma chitani zonse kuti mupite mofulumira. Ichi ndichifukwa chake gulu loyambitsa nthawi zambiri limakhala ndi anthu 2-3 omwe amagwira ntchito nthawi zonse, ndipo gulu la abwenzi 10 omwe amagwira ntchito nthawi yochepa kumayambiriro kwenikweni ndi kulakwitsa komwe kungakupheni. Anthu ambiri amamvanso chisoni chifukwa vuto latsopano labuka: payenera kukhala woyang'anira polojekiti yemwe amachita izi ndikudula chifukwa simunapeze oyambitsa nawo omwe ali ndi chidwi chokwanira.
• Osagwirizanitsa ntchito ndi zoyambira. Izi ndizosatheka ndipo zidzakuphani posachedwa. Inu ngati kampani. Payekha, zonse zikhoza kukhala "zabwino" kwa inu, adzakulembani ntchito ku Yandex ndipo mudzalandira malipiro aakulu, koma simungathe kumanga chinthu chachikulu kumeneko, chifukwa kuyamba kwanu kudzayenda pang'onopang'ono.
• Osatengeka ndi chilichonse. 3 peresenti kuyang'ana ndikofunikira kwambiri kwa inu, popanda zomwe mungasinthe (kusintha maphunziro) katatu pa sabata. Muyenera kukhala ndi njira komanso kumvetsetsa zoyenera kuchita, komwe mukupita. Ngati mulibe, yambani posanthula omwe akupikisana nawo ndi malo awo pamsika. Yankhani funso loti “Chifukwa chiyani X sanachite zomwe ndikufuna?” musanalembe chilichonse. Nthaŵi zina yankho likhoza kukhala “analiona kuti silinali patsogolo ndipo analakwa,” koma payenera kukhala yankho.
• Osagwira ntchito popanda ma metric abwino (izi ndi zambiri za ML). Pamene sizikudziwikiratu zomwe ziyenera kukonzedwa komanso momwe ziyenera kukhalira, sizikudziwika bwino zomwe zili zabwino ndi zoipa tsopano, simungathe kusuntha.

Ndizomwezo. Ngati simupanga zolakwika izi 11, kuyambika kwanu kudzayenda mwachangu, ndipo kukula kwake ndiye njira yayikulu yoyambira iliyonse.

Zida

Monga zinthu zophunzirira, ndikufuna kulangiza maphunziro abwino kwambiri a Alexey Moiseenkov, woyambitsa Prisma, yemwe tinaphunzirako zambiri.

Adzakuuzani zomwe kampani ya IT ili, momwe mungagawire maudindo, kuyang'ana oyambitsa, ndikupanga malonda. Ili ndi buku la "Momwe mungapangire zoyambira kuyambira poyambira." Koma kuwonera maphunzirowa popanda kuchita nawo sikuthandiza. Tinazionera mu kanema wa kanema ndikuzitengera payekha, ndikuyeserera nthawi yomweyo.

Woyambitsa aliyense ayenera kudziwa YCombinator - chothandizira kwambiri padziko lonse lapansi, chomwe chapanga magulu oyambitsa monga Airbnb, Twitch, Reddit, Dropbox. Maphunziro awo a momwe angayambitsire, ophunzitsidwa ku yunivesite ya Stanford, amapezekanso pa YouTube.

Ndikupangiranso buku la Peter Thiel, woyambitsa PayPal komanso woyamba Investor mu Facebook. "Zero kwa one."

Kodi ifenso tikuchita chiyani?

Tikupanga pulogalamu yam'manja yomwe imayang'ana makanema pogwiritsa ntchito ma emoticons okhala ndi malingaliro anu malinga ndi mawonedwe amakanema. Komanso mukugwiritsa ntchito kwathu mungapeze kanema wapaintaneti womwe mungawonere filimu inayake, ndipo zowerengera za ogwiritsa ntchito zimaganiziridwa pakufufuza kwamalingaliro. Tikhulupirireni, zomverera sizinayike pamanja, tinagwira ntchito kwa nthawi yayitali kwambiri :)
Mutha kudziwa zambiri za ife pa vc.

Ndipo amene akufuna download, ndinu olandiridwa. Tsitsani.

Kuzindikira pang'ono ndi kutsiriza

Pamapeto pa nkhaniyi, ndikufuna ndikulimbikitseni kuti musasiye ntchito zanu pambuyo pa hackathons. Ngati mungathe kupanga mankhwala omwe anthu amafunikira, simudzachedwa kupita kuntchito, chifukwa mudzagwira ntchito nthawi zambiri komanso mogwira mtima kuposa anthu omwe sanayambepo. Pamapeto pake, zonse zimatengera zokhumba zanu ndi zolinga zanu m'moyo.

Ndipo ndikufuna kutsiriza ndi mawu omwe Steve Jobs adanena kwa John Sculley (pa nthawiyo CEO wa Coca-Cola) pamene adamuitana kuti azigwira ntchito ku Apple:

"Kodi mukufuna kugulitsa madzi a shuga kwa moyo wanu wonse kapena mukufuna kusintha dziko?"

M'miyezi ikubwerayi tikhala tikukulitsa gulu lathu, kotero ngati mukufuna kugwira ntchito nafe, tumizani kuyambiranso kwanu ndi chilimbikitso ku [imelo ndiotetezedwa].

Source: www.habr.com