Disney yakhala ikulankhula za mapulani ake opangira Netflix wofanana kuyambira chilimwe cha 2017, koma mpaka pano zambiri zofunika zatsalira. Tsopano akudziwika: Disney + idzakhazikitsidwa ku US pa Novembara 12, ndipo mtengo wake udzakhala $ 7 pamwezi. Utumikiwu upereka laibulale yayikulu kwambiri yamakanema akale ndi makanema apawailesi yakanema a kampaniyo - choyambirira, zojambula zake, zolengedwa za studio ya Pstrong, kabukhu lonse lamasewera a Marvel, makanema pa Star Wars ndi National Geographic chilengedwe.
Panthawi imodzimodziyo, padzakhala mafilimu atsopano ndi mndandanda wopangidwa kuti agwiritse ntchito ntchitoyi. Ndipo palibe kutsatsa. Disney imalolanso olembetsa kutsitsa zonse zomwe zilipo ndikuziwonera popanda intaneti, popita, kapena nthawi iliyonse yomwe angafune. Kampaniyo idawulula tsatanetsatane wamitengo ndi tsiku lokhazikitsidwa kumapeto kwenikweni kwa chochitika pafupifupi maola atatu.
Nthawi yotsala yomwe kampaniyo idakhala ikulankhulana lingaliro limodzi lalikulu: Disney ali ndi zinthu zambiri zomwe anthu amakonda kale, mayina osiyanasiyana omwe ogwiritsa ntchito amawonera ndikudalira, ndipo kampaniyo ndiyokonzeka kuyika ndalama zambiri kuti ikwaniritse dongosolo lake. Ndalama zidzafunika kuti pakhale ndalama zopangira zatsopano, koma koposa zonse, idzayenera kupereka ndalama zomwe Disney adalandira kale pogulitsa makanema ake ndi makanema apa TV kwa ogulitsa ngati Netflix.
Ngati mukufuna kufananiza chilengezo chaposachedwa cha Disney ndi kulengeza kofananako kuchokera ku Apple, mutha kuzindikira kuti omalizawo adadzitamandira mayina akulu ngati Steven Spielberg omwe adzapanga makanema apa TV ndi makanema, koma sanatchule mitengo kapena tsiku lenileni loyambitsa. Disney adawonetsanso ma trailer angapo azosankha zamtsogolo monga mndandanda wa "The Mandalorian" kutengera chilengedwe cha Star Wars.
Disney angakonde kwambiri kuwona makasitomala akupitiliza kulipira pawailesi yakanema, yomwe imawerengera ndalama zambiri zomwe kampani imapeza komanso phindu. Koma Disney + ndi kuyesa kwakanthawi kosinthira ndalama za ogula kutali ndi ntchito ngati Netflix, yomwe yakhala ikusewera makanema a Disney ndi makanema apa TV kwazaka zambiri, komanso kukhazikitsidwa kwamtsogolo pomwe anthu ambiri amasiya ntchito zama chingwe, zomwe zakhala zikuchitika kwa nthawi yayitali. kuwonjezereka ku United States. Disney adauza osunga ndalama kuti akuyembekeza kukhala ndi olembetsa 2024 miliyoni mpaka 60 miliyoni padziko lonse lapansi kumapeto kwa 90. Netflix pakadali pano ili ndi olembetsa 139 miliyoni.
Komabe, pali mafunso angapo: Kodi Disney igawira ntchito zake kudzera pamapulatifomu akulu a intaneti monga Amazon kapena Apple, omwe tsopano akhala opikisana nawo pagulu la media? Ndipo Disney ingaphatikize bwanji phukusi lake la ntchito zotsatsira, zomwe zikuphatikizanso Hulu ndi ESPN yophukira? Kevin Mayer, wamkulu wa Disney yemwe amayang'anira ntchito zonse zotsatsira kampaniyo, adati pali mapulani oti awaphatikize mwanjira ina, koma sananene zambiri.
Mwa njira, Disney + iphatikizanso makanema apa TV ndi makanema omwe kale anali a 21st Century Fox, omwe adagulidwa ndi Disney chaka chino. Izi zikutanthauzanso kuti ntchito yotsatsira mtsogolo idzakhala nyumba yatsopano ya The Simpsons (panali ngakhale kutsatsa kosangalatsa kwamwambowo). Chinthu chimodzi ndi chotsimikizika: Disney yatenga aliyense pamsika wolipira, kuchokera ku Apple kupita ku Netflix kupita ku AT&T (yomwe iyambitsanso ntchito yake kumapeto kwa chaka chino).
Source: 3dnews.ru