"Masewerawa ndi abwino, koma popanda chinenero cha Chirasha ndimapereka" - ndemanga kawirikawiri m'sitolo iliyonse. Kuphunzira Chingerezi ndikwabwino, koma kumasulira komweko kungathandizenso. Ndidamasulira nkhaniyi, zilankhulo zoyenera kuyang'ana, zomwe ndiyenera kumasulira komanso mtengo womasulira.
Mfundo zazikuluzikulu nthawi imodzi:
- Dongosolo lochepera lomasulira: kufotokozera, mawu osakira + zithunzi.
- Zilankhulo 10 zapamwamba zomasulira masewerawa (ngati ali kale mu Chingerezi): Chifalansa, Chitaliyana, Chijeremani, Chizungu, Chisipanishi, Chitchaina Chosavuta, Chipwitikizi chaku Brazil, Chirasha, Chijapani, Chikorea, Chituruki.
- Kukula kwakukulu kwazaka zitatu kunawonetsedwa ndi Turkey, Malaysian, Hindi, Simplified Chinese, Thai and Polish (malinga ndi LocalizeDirect).
- Kumasulira m'zilankhulo FIGS+ZH+ZH+PT+RU - "zatsopano zakuda" m'malo.
Zomasulira?
Choyamba, tiyeni tiyankhule za zigawo za masewera zomwe zingathe kumasuliridwa - ndalama zowonongeka zimadalira izi.
Kuphatikiza pa zolemba zamasewera, mutha kumasulira mafotokozedwe, zosintha, ndi mawu osakira mu App Store, Google Play, Steam, kapena nsanja ina iliyonse. Osatchulanso zida zotsatsa ngati mwaganiza zopititsa patsogolo masewera anu.
Kusintha kwamasewera kumatha kugawidwa m'mitundu itatu:
- kumasulira kofunikira (mwachitsanzo, zambiri za malo ogulitsa mapulogalamu, mafotokozedwe, mawu osakira, zithunzi zowonera);
- kutanthauzira pang'ono (zolemba zamasewera ndi tigawo tating'ono);
- kumasulira kwathunthu (kuphatikiza mafayilo amawu).
Chosavuta ndikumasulira kufotokozera mu sitolo ya app. Izi ndi zomwe anthu aziyika lingaliro lawo pa kugula kapena kutsitsa.
chofunika. Anthu ambiri padziko lapansi salankhula Chingerezi. Pa avareji, 52% ya anthu amagula kokha ngati zomwe zalembedwazo zalembedwa m'chilankhulo chawo. Ku France ndi ku Japan chiwerengerochi ndi 60%.
Zolemba zonse zidzakhala m'chinenero chovomerezeka cha sitolo m'dziko linalake (Google ndi Apple zimagwirizanitsa masitolo awo), kotero kufotokozera kumasuliridwa kudzagwirizana ndi kumasulira kwa sitolo ndikupanga chithunzi chabwino.
Kodi ndikufunika kumasulira mawu mumasewera omwe? Kugawa kumachitika padziko lonse lapansi ndipo kufalikira kumakulitsa kufalikira komanso kuthekera kokopa omvera ambiri. Ngati osewera atha kusewera pamasewerawa m'chilankhulo chawo, zitha kukhala ndi zotsatira zabwino pazomwe amakumana nazo komanso mayankho. Zoonadi, phindu limeneli liyenera kuyesedwa ndi mtengo wake.
Kodi kumasulira kumawononga ndalama zingati?
Zimatengera kuchuluka kwa mawu, zilankhulo zomwe mukufuna komanso mtengo womasulira.
Mtengo womasulira wopangidwa ndi akatswiri azilankhulo ukhoza kusiyana kuchokera pa β¬ ββββ0,11 mpaka β¬ 0,15 pa liwu lililonse kapena chikhalidwe (cha Chitchaina). Ndalama zowerengera nthawi zambiri zimakhala 50% ya mtengo womasulira. Izi ndi mitengo ya LocalizeDirect, koma imapereka lingaliro lamitengo pafupifupi pamsika.
Poyambirira, kumasulira kwaumunthu nthawi zonse kumawononga ndalama zambiri kuposa kumasulira kwamakina ndikusintha kotsatira.
. Mtengo pa liwu, $
Kumasulira metadata ya app store m'zilankhulo zambiri kuposa momwe masewerawa amagwirizira ndi njira yotchuka. Kuchuluka kwa mawu ofotokozera ndi ochepa, kotero kumasulira sikudzakhala kokwera mtengo kwambiri.
Zikafika pamasewera amasewera, zonse zimatengera "mawu" momwe masewera anu alili. Pafupifupi, makasitomala a LocalizeDirect amayamba ndi zilankhulo zakunja 7-10 akamamasulira zomwe zili mkati mwamasewera.
Ponena za kukhazikitsidwa kwa zosintha, zimatengera momwe mukufuna kumasula kangati. Ndikoyenera kugwira ntchito ndi omasulira omwewo - izi zimafuna kuyanjana kwachangu komanso kusasinthasintha.
Mafunso asanu musanayang'ane womasulira
Posankha misika ndi zilankhulo zofikirako, dzifunseni mafunso angapo:
- Mtundu ndi njira yopangira ndalama - freemium, kutsatsa kapena kugula mkati mwa pulogalamu?
- Ngati iyi ndi mtundu wa P2P, ndingapange ndalama zingati pamwezi? Ndi misika iti yomwe ingakwanitse kugula zogulira mkati mwa pulogalamuyi?
- Ndi zilankhulo ziti zomwe zimatchuka kwambiri pamapulatifomu anga?
- Kodi opikisana anga ndi ndani? Kodi amasulira masewera awo kwathunthu kapena asankha kumasulira pang'ono?
- Kodi ndimayankhula bwino Chingerezi m'misika yomwe ndikufuna? Kodi amagwiritsa ntchito zilembo zachilatini kapena zilankhulo zawo sizigwirizana nazo?
Izi ndizofunikira kuti mumvetsetse kuthekera kwa masewerawa komanso momwe akugwirizanirana ndi kuthekera kwa misika yomwe mukufuna.
Zoyembekeza za mayiko ena zilinso zofunika kwambiri. Mwachitsanzo, mawu am'deralo ndi mawu achingerezi ndizodziwika ku Poland. Ku France, Italy, Germany ndi Spain, osewera amayembekezera VO yathunthu, makamaka pamasewera akulu.
M'mayiko ena, osewera sadandaula kusewera masewera mu Chingerezi, ngakhale sichilankhulo chawo. Makamaka ngati kuchuluka kwa malemba ndi kochepa kapena lingaliro la masewera ndilodziwika bwino.
Chizindikiro. Onani chilankhulo cha T-Index kapena EF English Proficiency Index. Ndizothandiza kudziwa kuti ndi mayiko ati omwe sangavomereze masewera omwe siamaloko konse (okhala ndi chidziwitso chochepa komanso chochepa kwambiri cha Chingerezi).
Mayiko mwa Kudziwa Chingelezi (EF EPI 2018)
Onani masewera otchuka kwambiri m'misika yosiyanasiyana kuti muwone mpikisano ndi zomwe osewera amakonda.
Chizindikiro. Kuti mumve zambiri pamasewera am'manja, onani malipoti a App Annie. SimilarWeb ndi chida china chaulere chokhala ndi zinthu zambiri. Ndipo Steam imasindikiza zenizeni zenizeni pamasewera apamwamba apakompyuta 100 ndi kuchuluka kwa osewera ndi zilankhulo zodziwika kwambiri.
Kuchuluka kwa zotsitsa ndi kuchuluka kwa ndalama ndi zina mwazinthu zazikulu zomwe opanga akuyenera kuyang'ana.
Kodi masewerawa amasuliridwe m'zilankhulo ziti?
Pofika chaka chatha, mayiko khumi omwe ali ndi ndalama zambiri kuchokera ku malonda a masewera akuphatikizapo China, US, Japan, South Korea, Germany, UK, France, Canada, Spain, Italy ndi South Korea.
Maiko 10 awa adapereka 80% ya ndalama zapadziko lonse lapansi (pafupifupi $110 biliyoni). Anatsatiridwa ndi Russia, Mexico, Brazil, Australia, Taiwan, India, Indonesia, Turkey, Thailand ndi Netherlands, zomwe pamodzi zinawonjezera 8% ($ 11,5 biliyoni).
Gomelo likuwonetsa mayiko 20 omwe ali pagulu lachiwonetsero cha ndalama zamasewera mu 2018. Zambiri za kuchuluka kwamasewera zidasonkhanitsidwa mu 2017-2018.
mayiko ndi ndalama zamasewera
Chifukwa chake, poyambitsa ntchitoyi m'maiko onse 20 padziko lapansi, mudzakhala ndi mwayi wopeza misika yomwe ili ndi pafupifupi 90% ya ndalama zamasewera padziko lonse lapansi. Asia-Pacific imathandizira pafupifupi 50% ndipo North America imathandizira 20% ya ndalama zapadziko lonse lapansi.
Ngati njira yanu yopangira ndalama ikutengera kutsatsa, ndiye kuti ndizomveka kulingalira zakumalo m'maiko omwe ali ndi ogwiritsa ntchito ambiri, monga China, India, Brazil kapena Russia.
Kodi masewerawa akufunika kumasuliridwa muzilankhulo 20?
Osafunikira.
Tikuganiza kuti chilankhulo chanu ndi Chingerezi. Apo ayi, kumasulira masewerawa mu Chingerezi ndi chinthu choyamba chimene muyenera kuchita. Ndi iyo mudzalowa kumpoto kwa America, Australia, Britain, gawo la India ndi misika ina yaku Asia. Mutha kusiyanitsa mitundu yaku UK ndi US. Osewera akhoza kukhumudwa ndi mawu omwe si apafupi kapena osadziwika bwino. Ngati iwo ali achindunji ku mtundu wamasewera ndiye zili bwino, koma nthawi zambiri ayi.
Tsopano tiyeni tiwone zilankhulo zodziwika kwambiri zomwe tidapanga masewerawa mu 2018, malinga ndi kuchuluka kwa mawu.
Tchati cha pie chikuwonetsa kugawidwa kwa zilankhulo zodziwika bwino ku LocalizeDirect malinga ndi kuchuluka kwa mawu. Pazonse, dziwe la data limaphatikizapo zilankhulo za 46.
zilankhulo zakumaloko
Maulamuliro ambiri akumaloko ali m'zilankhulo zinayi, zomwe zimatchedwa FIGS: Chifalansa, Chitaliyana, Chijeremani ndi Chisipanishi.
Kenako tinasamukira ku Chitchaina Chosavuta, Chipwitikizi cha ku Brazil, Chirasha, Chijapanizi, Chikorea, Chituruki, Chipwitikizi, Chijapanizi.
Amatsatiridwa ndi Chitchaina Chachikhalidwe, Chipolishi, Chiswidishi, Chidatchi, Chiarabu, Latin America, Chidanishi, Chinorwe, Chifinishi ndi Chiindoneziya.
Apanso, zilankhulo 10 zapamwamba zidapitilira 80% ya mawu onse.
Zilankhulo 7 Zabwino Kwambiri Kumaloko
Mndandanda wofunikira ukuphatikizapo FIGS+ZH+ZH+PT+RU. Ndi chifukwa chake.
French
Pamodzi ndi France, imatsegula zitseko ku Belgium, Switzerland, Monaco ndi mayiko angapo a ku Africa. Chifalansa cha ku Europe ndichofunikanso ku Canada (pafupifupi 20% ya anthu amalankhula Chifalansa), ngakhale anthu aku Canada angakonde kumasulira kwanuko.
Ndani amasamala? Chifalansa cha ku Canada (Quebec) chili ndi mawu ambiri obwereketsa achingerezi, miyambi yachingerezi ndi mawu am'deralo. Mwachitsanzo, ku Quebec ma blonde amatanthauza bwenzi langa, koma anthu a ku Ulaya olankhula Chifalansa amawatenga ngati blonde wanga.
Ngati mugawira masewerawa pa intaneti ku Canada, mutha kuwasiya mu Chingerezi. Koma ngati mulibe intaneti, ndiye kuti Frenchization ndiyofunikira.
Chiitaliya
Chiitaliya ndi chilankhulo chovomerezeka ku Italy, Switzerland ndi San Marino. Italy ndiye msika waukulu kwambiri wa 10 padziko lonse lapansi. Iwo anazolowera apamwamba kumasulira masewera chifukwa otsika mlingo malowedwe a chinenero English.
German
Ndi Chijeremani, mutha kufikira osewera kuchokera ku Germany ndi Austria (#5 ndi #32 pamasanjidwe apadziko lonse lapansi), komanso kuchokera ku Switzerland (#24), Luxembourg ndi Liechtenstein.
Chisipanishi
Msika wamasewera ku Spain ndi wocheperako - 25 miliyoni. Koma tikayang'ana ogwiritsa ntchito intaneti olankhula Chisipanishi, tikukamba za gulu lalikulu la 340 miliyoni - lachitatu lalikulu pambuyo pa olankhula Chingerezi ndi Chitchaina. Poganizira kulamulira kwa US mu masanjidwe (komanso kuti 18% ya anthu aku US ndi olankhula Chisipanishi), sizosadabwitsa kuti opanga ambiri asankha kumasulira masewera mu Chisipanishi.
chofunika. Latin America Spanish ndi yosiyana ndi European Spanish. Komabe, ku South America, masewera mβchinenero chilichonse cha Chisipanishi ndi olandiridwa kuposa Baibulo lachingelezi lokha.
Chinsinsi chosavuta
Ichi ndi chiyankhulo chathu chachisanu chodziwika bwino chakumasulira. Koma nthawi zambiri zimafuna chikhalidwe cha masewerawo. Google Play ndiyoletsedwa ku China ndipo m'malo mwake idasinthidwa ndi masitolo am'deralo. Ngati mugwiritsa ntchito Amazon kapena Tencent, tikupangira kuti mumasulire masewerawa mu Chitchaina Chosavuta.
chofunika. Masewera aku Hong Kong kapena Taiwan akuyenera kumasuliridwa ku Chitchaina Chachikhalidwe.
Kuphatikiza apo, Chitchaina ndiye chilankhulo chachiwiri chodziwika bwino pa Steam, ndikutsatiridwa ndi Chirasha.
Zilankhulo zodziwika kwambiri pa Steam mu February 2019
Chipwitikizi cha ku Brazil
Zimakuthandizani kuti muthe kuphimba theka la kontinenti ya Latin America komanso imodzi mwamayiko omwe akutukuka kwambiri - Brazil. Osagwiritsanso ntchito zomasulira za ku Ulaya m'Chipwitikizi.
Russian
Lingua franca ku Russia, Kazakhstan ndi Belarus. Ndi yayikulu, makamaka ngati masewerawa atulutsidwa pa Steam. Malinga ndi ziwerengero, ochita masewera achi Russia amatha kusiya ndemanga zoyipa ngati masewerawa samasuliridwa ku Chirasha kuposa ena. Izi zitha kuwononga zotsatira zonse.
Tiyeni tiwone zilankhulo zomwe zawonetsa kukula kwakukulu m'zaka zitatu zapitazi. Tchatichi chikuwonetsa zilankhulo 10 zomwe zikukula mwachangu kwambiri pagulu la LocalizeDirect pazaka zitatu, kuyambira 2016 mpaka 2018. Chitchainizi cha ku Taiwan sichinaphatikizidwe chifukwa chinangowonjezeredwa ku dziwe lathu la zilankhulo mu 2018.
za kukhazikika
Chilankhulo cha Turkey chakula nthawi 9. Imatsatiridwa ndi Chi Malaysian (nthawi 6,5), Chihindi (nthawi 5,5), Chitchaina Chosavuta, Chi Thai ndi Chipolishi (nthawi 5). Kukula kuyenera kupitiriza.
Njira yodalirika komanso XNUMX% ndiyo kumasulira masewera mu zilankhulo "zachikhalidwe" za ku Ulaya ndi Asia. Koma kulowa m'misika yomwe ikukula kungakhalenso njira yabwino yopangira projekiti.
Source: www.habr.com