Chisankho cha polojekiti kapena ndalama zoyambira zitha kudalira chiwonetsero chimodzi chokha. Izi zimakhala zokopa makamaka pamene katswiri ayenera kulankhula, yemwe angagwiritse ntchito nthawiyi pa chitukuko. Ngati kampani yanu ilibe oyang'anira osiyana omwe akutenga nawo gawo pakutsatsa ndi kugulitsa, mutha kudziwa bwino piramidi yolankhulira, njira yosatsogolera omvera, ndi malamulo opangira mabizinesi mu ola limodzi lokha. Werengani zambiri m'nkhaniyi.
Kufananiza piramidi
Pamene mukupanga ulaliki wapamsonkhano kapena chochitika china, kumbukirani kuti omvera anu nthawi zambiri safuna kuvomereza mawu aliwonse omwe munganene. Izi ndi zachilendo - aliyense ali ndi zomwe akukumana nazo komanso zikhulupiriro zake. Musananene kuti "Chitani izi ...", wolemba SpeechBook Alexey Andrianov amalimbikitsa kukonzekera omvera anu. Kuti achite izi, amapereka machesi piramidi. Oyang'anira odziwa bwino amatha kuzindikira piramidi ya Robert Dilts momwemo.
1. Mulingo wa chilengedwe
Kuti muyike omvera, mawu ochepa chabe onena za zomwe akuzungulira omvera ndi okwanira. Mawuwa ayenera kukhala omveka bwino komanso omveka kwa aliyense amene akupezekapo. Mwachitsanzo: "Anzanga, lero ndi pakati pa mwezi, tasonkhana kuti tikambirane zotsatira" kapena "Abwenzi, lero mu omvera awa tidzasanthula nkhani ya kampani pamodzi ...".
2. Mlingo wa khalidwe
Fotokozani mwachidule zochita za omvera. Pangani zochitikazo m'mavesi mu nthawi yamakono: "chita", "sankha", "kusintha". Mwachitsanzo: "Timakumana ndi makasitomala tsiku lililonse" kapena "Msika umasintha mphindi iliyonse."
3 . Mlingo wa luso
Malingaliro pamlingo uwu akuwonetsa momwe mumawunikira zomwe zanenedwa. Gwiritsani ntchito ma adjectives: "mwachangu", "chabwino apa - choyipitsitsa apo", "otsika", ndi zina zotero. Zitsanzo: "Zotsatira za magawowa ndizosiyana, apa pali mlingo" kapena "Zogulitsazi zidalowa pamsika m'miyezi itatu, ndipo nthawi yomwe idakhazikitsidwa idatenga chaka chimodzi."
4. Mulingo wa zikhulupiriro ndi zikhulupiliro
Kusintha kuchokera kumagulu otsika kupita ku ma essence. Chiganizo chimodzi chachifupi ndi chokwanira kufotokoza tanthauzo. Mawu olembera: "Timakhulupirira", "Chofunika", "Chinthu chachikulu", "Chofunika", "Timakonda". Mwachitsanzo, "Palibe chofunikira kwambiri kuposa kudziyimira pawokha kwa kampani" kapena "Ndikukhulupirira kuti njirayi ithandiza kupambana mpikisano."
5. Mulingo wodziwika
Mawu achidule kwambiri. Ndi gulu liti lomwe mumaphatikiza opezekapo? "Ndife a HRs", "Ndife ogulitsa", "Ndife osunga ndalama", "Ndife ogulitsa". Kumbukirani kuti ndi ndani omwe mudapangira zowonetsera pamisonkhano kapena kuwunika yemwe ali patsogolo panu. Mwinanso chizindikiritso champhamvu kwambiri chidzatuluka: "Ndife akatswiri pakugulitsa zida zapadera."
6. Mulingo wa utumwi
Apa ndipamene tiyenera kukambirana chifukwa chake zonse zikuchitika. Akumbutseni omvera anu za izi ndi kuwalimbikitsa kuchitapo kanthu. "Lero zimatengera ife momwe kampaniyo idzakhala mawa", "Pofuna kukhazikitsa teknoloji yatsopano yochizira ana", "Kuti achibale athu azikhala mochuluka" - Nazi zitsanzo zingapo.
7. Kutsika
Pokhapokha mutakweza omvera anu pamagulu onse omwe mungathe kuyitana kuti achitepo kanthu. Kodi mukufuna kuti omvera achite chiyani? Kwezani mawu anu pang'ono ndi kunena izo. Yambani ndi verebu mumkhalidwe wofunikira.
Zopanda malangizo
Ndi chikoka chinanso chotani chomwe sichinatsogolere? Pali manambala, deta, ma graph! Inde, koma amangokwanira gawo limodzi la dziko lapansi, ndipo munthu amapanganso chisankho pamlingo wamaganizo. Kuti muyambitse, muyenera kukopa mawonekedwe a omvera, kulola omvera kuti aganizire zomwe mumadziwa m'mutu mwawo. Nkhani imachita izi bwino kwambiri chifukwa imathandiza omvera kupeza zitsanzo kuchokera ku zomwe adakumana nazo ndikuziphatikiza ndi deta panthawi yofotokozera.
Mukukumbukira mawu otchuka a Steve Jobs kwa omaliza maphunziro a Stanford University? Anafotokoza nkhani zitatu za moyo wake, kupanga nkhani yake ndi kuyitana kwake kuti achitepo kanthu kwa omvera. Pogwiritsa ntchito chilankhulo chokha cha bizinesi, izi sizingachitike. Timapanga zisankho ndi ubongo wathu, koma zimadutsa mumalingaliro athu. Nkhaniyi imabweretsa mwamsanga omvera ku mlingo wa makhalidwe aumwini.
Pokonzekera ulaliki wa nkhani yolankhula pagulu, wolemba akuwonetsa kugwiritsa ntchito mawonekedwe:
- kulowa
- Khalidwe
- Chiyambi (vuto, zovuta, zopinga)
- Kukwera kwamagetsi
- pachimake
- denouement
Malingaliro owonetsera bizinesi
Lingaliro la kafotokozedwe ka bizinesi limatengera cholinga chake, mutu wake, omvera omwe akuwatsata, ndi nkhani yake. Wolembayo amapereka njira ziwiri zomwe zingagwire ntchito nthawi zambiri. Izi ndi zotsatizana "Past-Present-Future" ndi "Problem-Proposal-Plan".
Kapangidwe ka "Past - Present - Future" dongosolo
Mapangidwe a "Problem-Proposal-Plan" chithunzi
Lembani mu ndemanga zomwe mungakonde kuziwerenga pakupanga mawonetsero.
Source: www.habr.com