Ngati blog yamakampani imasindikiza zolemba za 1-2 pamwezi ndi mawonedwe 1-2 zikwi ndi ma pluses theka la khumi ndi awiri, izi zikutanthauza kuti chinachake chikulakwika. Nthawi yomweyo, zoyeserera zikuwonetsa kuti nthawi zambiri mabulogu amatha kukhala osangalatsa komanso othandiza.
Mwina tsopano padzakhala ambiri otsutsa mabulogu amakampani, ndipo mwanjira ina ndimagwirizana nawo. Koma choyamba tiyeni tipereke zitsanzo zabwino.
Mutha kuyamba ndi "", zinthu zothandiza , malipiro amalipiro "Β», . Pamwamba pa mutu wanga, nditha kutchula makampani ena khumi ndi awiri komwe zolemba zabwino zimatuluka nthawi ndi nthawi. Kuphatikiza apo, pali akatswiri ambiri omwe amalemba pamabulogu amakampani ndikulemba zolembedwa za malipoti awo akugunda kumeneko. Mwa njira, nditafufuza ziwerengero za 2018, ndidatulutsa tebulo ili lazantchito zamakampani zomwe zidalandira ma pluses opitilira 150.
Kawirikawiri, chirichonse chikhoza kuyenda bwino (malinga ngati "ogulitsa achinyamata" sakugwira nawo manja). Ndipo panokha, ndili wachisoni kuwona Habr atadzazidwa ndi zinthu zapakati, zomwe zimawonjezeredwa molingana ndi dongosolo.
Kudziwa khitchini yonse kuchokera mkati, sindidzaimba mlandu aliyense, mocheperapo kuloza chala. Zimachitika kuti zonse zomwe mungachite ndikupumira kwambiri.
Ichi chinali chodzikanira. Cholembacho chimaperekedwa kwa iwo omwe amayang'anira mabulogu amakampani komanso omwe ali ndi mwayi wosintha china chake.
Pansipa pali zinthu zingapo zomwe zimapangitsa kuti zolemba za mabulogu zikhale zosawerengeka, komanso kuwunika chifukwa chake zolemba zina sizibweretsa phindu kukampani.
Gulu kapena makontrakitala atopa
Mtolankhani akatha zaka zingapo akufufuza nkhani yomweyi yosagwirizana ndi mayitanidwe ake kapena yomwe siinali gawo la zomwe amakonda, kutopa kumayamba. Ayi, ntchitoyi ikhoza kuchitidwabe mwapamwamba, koma popanda kuwala kulikonse. Mitu yotopetsa, wokamba nkhaniyo ndi waulesi kwambiri kuti asavutikenso ndikulongosola tsatanetsatane. Ndipo m'kupita kwa nthawi, diso limakhala lovuta kwambiri - zimayamba kuwoneka kuti palibe chosangalatsa apa, ndipo zonse zalembedwa kale.
Kawirikawiri, kuyambiranso kumafunika. Mutha kuyesa kuyesa zolimbikitsa pokhazikitsa mabonasi kuti mukwaniritse ma KPI ena. Komabe, izi sizigwira ntchito nthawi zonse, ndipo ndi bwino kuyamba ndi zina.
Yesetsani kuphatikizira malingaliro atsopano pakupanga mapulani okhutira. Ganizirani mozama. Kupatula apo, lingaliro lozizira la positi lidzayatsa moto osati mu moyo wa mtolankhani wotopa kapena katswiri.
Ngakhale, pangakhale zifukwa zina. Mwachitsanzo, kuchuluka kwa banal. Wojambula si makina opangidwa mwaluso. Sangathe kutulutsa nyimbo zokhazokha mkati mwa nthawi yodziwika bwino komanso molunjika.
Kuphulitsa pa carpet ndi zolengeza ndi zomasulira
Kutsatsa pakampani kumauza mkonzi wa blog kuti akuyenera kulengezanso za msonkhano (kapena mtundu watsopano wa malonda). Ndipo kuletsa blog kusandutsidwa bolodi lazidziwitso, positi iliyonse imachepetsedwa ndi matanthauzidwe. M'mawu ena, blog imagwiritsidwa ntchito pazifukwa zokhazokha, zopanda moyo. Ndipo izi ndizofanana pamene ... pamene aliyense akumvetsa kale chirichonse. Choncho, sipadzakhala malangizo apa.
Zomwe zili mkati zimangosangalatsa omvera.
Pali mabulogu ku HabrΓ© komwe zida zankhani kapena zolemba zimasindikizidwa zomwe zimapeza yankho lina kuchokera kwa owerenga, koma nthawi yomweyo alibe chochita ndi kampaniyo kapena gawo lake la ntchito.
Chifukwa chiyani? Izi mwina ndi momwe ndalama zimagwiritsidwira ntchito bwino ndi mabungwe omwe samalumikizana kwambiri ndi makasitomala awo ndikukonza bajeti momwe angathere.
Komabe, pali zitsanzo zomwe makampani amatuluka mwanzeru powonjezera kachigawo kakang'ono ka ziganizo zingapo kumapeto kwa zolemba. Kumeneko amangonena nkhani zawo mwachisawawa kapena amaika ma code otsatsa, kuwagwirizanitsa ndi nkhani zofotokozedwa mβnkhaniyo.
Wowerenga ali ndi zowawa zake
Mutha kulemba mabulogu kwa nthawi yayitali zaubwino wa malonda anu, mtengo wotsika ndi "zabwino" zina, koma ngati muiwala zakuwawa kwa kasitomala wanu ndipo musamupatse mayankho osavuta komanso omveka mwanjira ya "momwe angachitire. ichi ndi ichoβ (pamalo anu oyamba), ganizirani kuti mukuwombera mpheta kuchokera pamtondo. Wina wodziwa akhoza kugwidwa.
Zolemba si za iwo
Omwe amagwira ntchito ku B2B nthawi zambiri amasindikiza zolemba za ogula okha: mitundu yonse ya maupangiri, FAQ, ndemanga, ma hacks amoyo. Komabe, omvera awa, monga lamulo, si makasitomala achindunji azinthu izi. Ndipo amagulidwa pamlingo wapamwamba kwambiri kuti athetse zovuta zina zamaluso kapena zanzeru pakampani. Ndipo kwa anthu awa, monga lamulo, palibe mawu pa mabulogu.
Maina aluso
Dzifunseni nokha: kodi mungathe, powerenga mutuwo, kumvetsetsa zomwe zingakhale zosangalatsa m'nkhaniyi? Poyang'ana pazakudya, wowerenga nthawi zambiri amatenga mitu yankhani ndi zithunzi. Ndipo ngati sapereka lingaliro lomveka bwino la zomwe zili, ambiri adutsa.
Zomwezo zimapitanso ku indexing ndi injini zosaka. Habr ali ndi kulemera kwakukulu pakati pa masamba ena, ndipo zolemba zake zimasankhidwa mosavuta patsamba loyamba lazotsatira. Koma ngati mutuwo sukusonyeza mutu wa nkhaniyo, ndi ochepa okha amene angapeze nkhaniyi.
Mwa njira, vutoli limakhala lodziwika bwino pamndandanda wamakalata a Khabrov, womwe umangophatikizapo maudindo a positi. Ndipo ichi, mwa njira, ndi mwala wawung'ono wa dimba la Habr.
Kuthamanga kwa hardcore
Anthu akamagawana ukatswiri wozama m'dera lililonse, izi ndi zabwino kwambiri. Choyamba, kwa fano, komanso kwa owerenga apamwamba, omwe nthawi zina alibe malo oti apeze chidziwitso cha akatswiri.
Koma βndalamaβ imeneyi ili ndi kuipa kwake. Kale, tinkachita nthabwala kuti fomula iliyonse m'nkhani imadula pakati pa owerenga ake. Tsopano izi zakhala zofunikira kwambiri. Ndipo mfundo apa sikuti ndi luso lotha kufotokozera zinthu zovuta m'chinenero chosavuta, komanso mfundo yakuti kwa aliyense wabwino kwambiri pali oyambitsa khumi ndi awiri. Choncho, nkhani yomwe ili ndi mutu wakuti "komwe mungayambire kuphunzira JS" idzasonkhanitsa owerenga oyamikira kangapo kuposa nkhani yabwino yolembera makina anu osasunthika.
PS mwachiyanjano, apa ndiyeneranso kuwonjezera za malonda, omwe makutu awo nthawi zina amatuluka kwambiri moti amasokoneza kuwerenga malemba, koma ndi nkhani ina.
Source: www.habr.com