Kupanga ndi kukulitsa kampani yatsopano nthawi zonse kumakhala kovuta. Ndipo vuto limodzi lalikulu nthawi zambiri limakhala loti woyambitsa pulojekitiyo amakakamizidwa kuti afufuze m'magawo osiyanasiyana aukadaulo. Ayenera kuyeretsa malonda kapena ntchito yokha, kupanga njira zogulitsira, ndikuganizira njira zotsatsa zomwe zili zoyenera pazochitika zinazake.
Sizophweka; kuchita kokha ndi zochitika zam'mbuyomu zingapereke chidziwitso choyambirira, koma mabuku abwino a akatswiri angathandizenso. M'nkhaniyi, tiwona mabuku asanu otsatsa omwe oyambitsa aliyense ayenera kuwerenga.
ndemangaZolembazo zili ndi mabuku aposachedwa komanso okhazikitsidwa, okhudza mbali zosiyanasiyana zamalonda, kuyambira pa psychology mpaka zomwe amakonda pa intaneti. Mabuku ali m'Chingelezi-popanda kuwerenga chinenerochi, ndizosatheka kupanga kampani yapadziko lonse lero.
Ili ndi buku latsopano, ndipo chofunika kwambiri, malingaliro ake ndi atsopano (kutanthauza kuti sitikuchitanso ndi kubwereza kwina kwa Philip Kotler-era truisms). Olemba onsewa ali ndi chidziwitso chofunikira pakukula kwa bizinesi ndikuyendetsa kukula koopsa. M'malo mwake, Sean Ellis ndi Morgan Brown ndi omwe adayambitsa gulu la "kukula kosokoneza".
Bukuli lili ndi mafotokozedwe a zitsanzo zogawa zogwira mtima kwambiri zomwe zimagwiritsidwa ntchito poyambira. Mupezanso upangiri wothandiza pakuzitsatira ndikukulitsa njira zozembera pakampani yanu.
Buku lina lolunjika kwambiri. Wolembayo amayendetsa kampani yake yotsatsa ku Miami, yomwe imagwira ntchito ndi zoyambira za IT m'mafakitale osiyanasiyana. Monga tikudziwira, matekinoloje amatha kupanga chinthu chabwino kwambiri, koma amavutika kuti azilankhulana m'njira yomwe imapangitsa anthu kufuna kuzigwiritsa ntchito. Bukuli lithandiza kuthetsa ndendende vutolo.
Gawoli lili ndi mayankho a mafunso othandiza omwe aliyense amene amapanga pa intaneti amakumana nawo. Muphunzira za mitundu yambiri yamalemba yomwe ilipo, njira zogawanitsa zomwe zili, komanso ziwerengero pazokonda zamagulu osiyanasiyana omvera (mwa makampani komanso malo). Mawu onse amachokera ku kafukufuku wamakampani enieni.
Buku losazolowereka, wolemba amayang'ana kwambiri kugwiritsa ntchito luntha lochita kupanga pakutsatsa kwamtsogolo. Magnus Junemier adapanga gulu lake lazinthu zopambana m'mafakitale osiyanasiyana ndikufunsanso oyang'anira makampani ndi oyang'anira zamalonda omwe adagawana zomwe adakumana nazo ndi AI.
Pamapeto pake, bukuli limapereka chidziwitso pakugwiritsa ntchito matekinoloje atsopano anzeru zampikisano, mitengo yolosera, kuwonjezeka kwa malonda a e-commerce, kutsogola komanso kupeza makasitomala, magawo a data, ndikuwongolera magwiridwe antchito.
Nir Ayal ndi katswiri wazopanga zamakhalidwe. Bukhu lake limagwiritsa ntchito deta yomwe yasonkhanitsidwa pazaka khumi za kuyesa ndi kufufuza m'munda uno. Cholinga chachikulu cha wolembayo sichinali kuyankha funso la chifukwa chake anthu amagula chinthu china, koma momwe angapangire chizolowezi chogula. Kuphatikiza kwakukulu: wolemba mnzake Ryan Hoover, woyambitsa tsamba lodziwika bwino loyambira Product Hunt, adathandizira kuti nkhaniyi ikhale yothandiza kwambiri.
Bukuli likufotokoza zochitika zenizeni zomwe makampani amakono amagwiritsa ntchito pofuna kukopa ndi kusunga chidwi cha mankhwala awo ndikupanga maubwenzi olimba ndi omvera awo. Chifukwa chake, ngati mukufuna kukonza magwiridwe antchito a projekiti yanu ndikusunga, uku ndikuwerenga kwabwino kwambiri.
Ogulitsa aposachedwa kwambiri a Mike Lewis ndi buku lofotokoza za akatswiri azamisala ndi asayansi awiri, Daniel Kahneman ndi Amos Tversky. Ngakhale si buku lokhudza bizinesi kapena kutsatsa, limapereka chidziwitso mu psychology kumbuyo kwa zisankho zopambana komanso zosapambana.
Ndizo zonse za lero. Ndi mabuku ena ati othandiza pazamalonda omwe mumawadziwa? Gawani mitu ndi maulalo mu ndemanga - tisonkhanitsa zidziwitso zonse pamalo amodzi.
Source: www.habr.com
