Kupanga ndi kupanga kampani yatsopano nthawi zonse kumakhala kovuta. Ndipo chimodzi mwazovuta zazikulu nthawi zambiri ndikuti woyambitsa polojekitiyo amakakamizidwa kuti adzilowetse m'madera osiyanasiyana a chidziwitso. Ayenera kukonza malonda kapena ntchito yokha, kumanga njira yogulitsira, komanso kuganizira za njira zotsatsa zomwe zili zoyenera pazochitika zinazake.
Izi sizophweka, chidziwitso choyambirira chikhoza kuperekedwa kokha ndi machitidwe ndi zochitika zam'mbuyo, koma mabuku abwino a akatswiri angathandizenso apa. M'nkhaniyi, tiwona mabuku asanu otsatsa omwe aliyense woyambitsa ayenera kuwerenga.
ndemanga: zolembazo zili ndi mabuku aposachedwa kwambiri komanso otsimikiziridwa kale omwe amawulula mbali zosiyanasiyana zamalonda kuchokera ku psychology kupita ku zomwe amakonda ogula pa intaneti. Mabuku mu Chingerezi - opanda luso lowerenga m'chinenerochi lero ndizosatheka kupanga kampani yapadziko lonse lapansi.
Buku latsopano, ndipo koposa zonse, malingaliro omwe ali mmenemo ndi atsopano (ndiko kuti, sitikuchitanso ndi kunenanso za choonadi chodziwika bwino kuyambira nthawi ya Philip Kotler). Olemba onsewa ali ndi chidziwitso chofunikira pakukulitsa mabizinesi ndikupereka kukula kwamakampani. Nthawi zambiri, Sean Ellis ndi Morgan Brown ndi omwe adayambitsa gulu la owononga kukula.
Bukhuli lili ndi mafotokozedwe a zitsanzo zogawa zogwira mtima kwambiri zomwe zimagwiritsidwa ntchito ndi oyambitsa. Mupezanso upangiri wothandiza pakukhazikitsa kwawo ndikukulitsa njira zozembera zakukula mukampani yanu.
Buku lina lolunjika pakuchita. Wolembayo amayendetsa bungwe lake lazamalonda ku Miami, ndipo kampaniyi imagwira ntchito ndi zoyambira za IT m'magawo osiyanasiyana. Monga mukudziwira, nthawi zambiri "techies" amatha kupanga chinthu chabwino kwambiri, koma sadziwa momwe angayankhulire m'njira yomwe anthu amafuna kuigwiritsa ntchito. Ntchitoyi ithandiza kuthetsa ndendende vutoli.
Nawa mayankho a mafunso othandiza omwe aliyense amene amapanga zinthu pa intaneti amakumana nawo. Muphunzira za mitundu ingati ya zolemba zomwe zili zoyenera kugwiritsidwa ntchito, njira zogawira zomwe zili, komanso ziwerengero za zomwe magulu omvera amasankha (motengera makampani komanso malo). Mawu onse amachokera pazochitika zamakampani enieni.
Bukhu losazolowereka, mlembi wake yemwe amayang'ana kwambiri kugwiritsa ntchito luntha lochita kupanga kuti athetseretu mavuto azamalonda. Magnus Yunemir adapanga gulu lake lazinthu zabwino m'mafakitale osiyanasiyana, kenako adafunsa ma CEO ndi ma CMO amakampani omwe adamuuza zomwe adakumana nazo ndi AI.
Zotsatira zake, m'bukuli mungapeze zambiri zokhudzana ndi kugwiritsa ntchito matekinoloje atsopano anzeru zampikisano, mitengo yolosera, kuwonjezeka kwa malonda mu e-commerce, m'badwo wotsogola ndi kupeza makasitomala, magawo a data ndikuwongolera magwiridwe antchito.
Nir Ayal ndi katswiri wazopanga zamakhalidwe. Bukhu lake limaphatikizapo deta yomwe yasonkhanitsidwa pazaka khumi zoyesera ndi kafukufuku m'derali. Ntchito yaikulu yomwe wolembayo adadzipangira yekha inali kuyankha osati chifukwa chake anthu amagula izi kapena mankhwala, koma momwe angapangire chizolowezi chogula. Kuphatikiza kwakukulu: wolemba nawo anali Ryan Hoover, woyambitsa malo otchuka oyambira Product Hunt, yemwe adathandizira kuti zinthuzo zikhale zothandiza kwambiri.
Bukhuli likufotokoza machitidwe enieni omwe makampani amakono amagwiritsa ntchito kuti akope ndi kusunga chidwi cha mankhwala awo ndikupanga mgwirizano wamphamvu ndi omvera. Chifukwa chake ngati mukufuna kukonza magwiridwe antchito ndi kusunga projekiti yanu, uku ndi kuwerenga kwabwino.
Wina wogulitsa kwambiri ndi Mike Lewis. Ili ndi buku lofotokoza za akatswiri a zamaganizo ndi asayansi a Daniel Kahneman ndi Amos Tversky. Ntchito yokhayo siyokhudza bizinesi ndi malonda, koma ndi chithandizo chake mutha kutsata ndikumvetsetsa psychology yomwe yatsalira kupanga zisankho zopambana komanso zosapambana.
Ndizo zonse lero, ndi mabuku ena ati othandiza okhudza zamalonda omwe mumawadziwa? Gawani mayina ndi maulalo mu ndemanga - tisonkhanitsa zabwino zonse pamalo amodzi.
Source: www.habr.com