pambuyo ziganizo Pambuyo pa chilengezo cha Federal Antimonopoly Service chakuti kutsatsa pa Telegram ndi YouTube n'kosaloledwa, magulu akuluakulu otsatsa ayamba kuyimitsa ma kampeni awo otsatsa mu messenger, malinga ndi Vedomosti.
Makamaka, gulu lotsatsa la Media Direction Group (lomwe lili pa nambala 8 pamwamba potengera kuchuluka kwa kugula kwa atolankhani mu 2024 malinga ndi Sostav ndi Association of Communication Agencys of Russia (ACAR)) layimitsa ntchito zake. Monga momwe mkulu wake wamkulu, Denis Maksimov, adauzira Vedomosti, gululi likuchita "zonse zomwe zingatheke kuti kampeni izigwira ntchito bwino pamene likusamutsa ku njira zina."
Woimira gulu la makampani a Rodnaya Rech (omwe ali pamwamba asanu ndi limodzi potengera kuchuluka kwa kugula kwa atolankhani mu 2024) adati otsatsa malonda adachitapo kanthu pa chilengezochi m'njira zosiyanasiyana, ndipo ena adayimitsa kampeni yawo madzulo a dzulo. "Ife, kuphatikizapo maloya athu, tikuyang'anira nkhaniyi, tikuyembekezera kufotokozera mwalamulo, ndipo tili okonzeka kuchitapo kanthu mwachangu kutengera chidziwitso chomwe chikubwera," adatero.
Sergey Efimov, mkulu wa OMD Resolution (gawo la OMD OM Group; gawo la Group1, bungwe logula zinthu la nambala 1 mu 2024), adauza Vedomosti kuti makasitomala ambiri afunsira kufotokozera za malamulo okhudza kuyika messenger, ndipo 10-15% yokha mwa iwo apereka mapempho oti achotse malonda pa Telegram. Adanenanso kuti palibe kampeni yotsatsa yomwe yayimitsidwa pakadali pano.
NMi Digital (yomwe ili m'gulu la NMi Group) inanena kuti sinalandire pempho lililonse kuchokera kwa makasitomala kuti aletse ma kampeni otsatsa a Telegram, koma ikuchita kafukufuku wathunthu wa malo omwe adayikidwa ndipo imalimbikitsa kuyimitsa ma kampeni otsatsa a Telegram mpaka zinthu zitamveka bwino. Mabungwe ena amanenanso kuti otsatsa ambiri sakuletsa malo awo, akuyembekezera kufotokozera momveka bwino kuchokera kwa oyang'anira.
Malinga ndi Vasily Yashchuk, Mtsogoleri wa Creative Division ku Kokoc Group, kuletsa kutsatsa kwa Telegram ndi YouTube kudzakhudza zinthu zomwe zimayimira pafupifupi 70% ya msika wamalonda otsatsa (kutsatsa ndi olemba mabulogu): 40% pa Telegram, 30% pa YouTube. Ena 15% adachokera ku VK, ndipo ena 15% adachokera ku TikTok, Rutube, Zen, Twitch, ndi nsanja zina. Gawo la malonda otsatsa linkaganiziridwa kale kuti liyenera kukhala ndi ndalama zokwana ma ruble 50-60 biliyoni mu 2025, malinga ndi Association of Bloggers and Agencys (ABA).
Pakadali pano, Telegram kapena YouTube sizikuphatikizidwa m'malo olembetsera zinthu zomwe malonda ndi oletsedwa mwalamulo, anatero Dmitry Grigoryev, Mtsogoleri wa Dipatimenti Yamalamulo ku European Media Group. Izi zikuphatikizapo mayina a mayina a domain, ma index a masamba awebusayiti, ndi ma adilesi a netiweki omwe ali ndi chidziwitso chomwe kufalitsa kwake sikuletsedwa ku Russia (kosungidwa ndi Roskomnadzor), mndandanda wa mabungwe osafunikira akunja ndi apadziko lonse lapansi, ndi mndandanda wa mabungwe oopsa a Unduna wa Zachilungamo. Kuphatikiza apo, Telegram ndi YouTube zikadali m'malo olembetsera a Roskomnadzor a malo ochezera, adatero.
Pakadali pano, pali kusiyana pakati pa kutanthauzira komwe kungachitike kwa FAS ndi zomwe woyang'anira amachita, adatero Yulia Sinitsyna, mnzake mu Intellectual Property and Information Technology ku kampani ya zamalamulo ya Chervets.Partners. "Ngati udindo wa FAS utsimikizika mwalamulo, izi zitha kutanthauza kutanthauzira kwakukulu kwa lamulo lotsatsa—kuletsa kumeneku sikungagwire ntchito kokha pazinthu zotsekedwa kwathunthu komanso pamapulatifomu omwe ali ndi mwayi wochepa pang'ono," adatero.
Source:
Source: 3dnews.ru
