J'son & Partners Consulting yafalitsa zotsatira za kafukufuku wa msika waku Russia wa ntchito zamakanema ovomerezeka malinga ndi zotsatira za 2018: makampaniwa akuwonetsa kuchuluka kwachangu.
Zomwe zaperekedwa zimatengera ndalama zomwe zimaperekedwa m'magawo asanu ndi limodzi. Awa ndi makanema apa TV, malo owonera kanema wapaintaneti, omwe amalipira ma TV (amakulolani kuti mudye zomwe zili, kuphatikiza pamasamba apadera), nsanja zogawa ma digito, malo ochezera a pa Intaneti, komanso ophatikiza / mautumiki azidziwitso.
Chifukwa chake, akuti ndalama zonse zomwe msika wapamsika wamakanema ovomerezeka kuchokera pakuperekedwa kwa ntchito ku Russia mu 2018 zidakwana ma ruble 24,86 biliyoni kupatula VAT. Poyerekeza: chaka chapitacho chiwerengerochi chinali 15,89 biliyoni rubles.
Ofufuza akuwona kuti makampaniwa akuwonjezera kukula kwake mu ma ruble kwa chaka chachitatu motsatizana. Ngati mu 2016 kukula kunali 32% poyerekeza ndi 2015, ndiye mu 2017 kunali kale 42%, ndipo mu 2018 kunali 56%.
Pazonse zomwe zimapeza pamsika wamakanema azamalamulo ku Russia, gawo la mkango - 54,9% - limachokera kumakanema apa intaneti. Ma social media amawongolera 13,6% yamakampani.
Mu 2018, mawonekedwe otsatsa adawonetsa kuwonjezeka kwa 53%, ndipo onse adalipira - ndi 62% poyerekeza ndi 2017.
Munthawi ya 2019 mpaka 2022, CAGR (chiwopsezo chakukula kwapachaka) pamsika wamakanema ovomerezeka akuyembekezeka kukhala 24%. Ndalama zonse zoperekedwa popereka makanema ovomerezeka kwa ogwiritsa ntchito pofika 2022 zidzafika ma ruble 58,7 biliyoni kupatula VAT.
Source: 3dnews.ru