Bungwe la IAB Russia lafalitsa zotsatira za kafukufuku wa msika wa Russia Connected TV - ma TV omwe amatha kulumikiza pa intaneti kuti agwirizane ndi mautumiki osiyanasiyana ndikuwona zomwe zili pawindo lalikulu.
Zimadziwika kuti pankhani ya TV yolumikizidwa, kulumikizana ndi Network kumatha kupangidwa m'njira zosiyanasiyana - kudzera pa Smart TV yokha, mabokosi apamwamba, osewera media kapena masewera amasewera.
Chifukwa chake, akuti kumapeto kwa chaka cha 2018, omvera Olumikizidwa pa TV anali ogwiritsa ntchito 17,3 miliyoni, kapena 12% ya aku Russia. Panthawi imodzimodziyo, monga olemba lipotilo amalemba, msika ukukula mofulumira. Chifukwa chake, m'zaka zikubwerazi za 3-4, Connected TV ikhala gawo lalikulu kwambiri la TV ku Russia.
Panthawi imodzimodziyo, msika wotsatsa malonda mu gawo la Connected TV likukulanso. Chiwerengero chonse cha zotsatsa mu gawo ili ku Russia chinawonjezeka ndi 170% chaka ndi chaka ndipo chikuwonjezeka.
"Omvera akuwononga kwambiri makanema apa intaneti, kuphatikiza pazenera lalikulu. Choncho, Connected TV ndi gawo lotentha la msika wotsatsa malonda, ndipo gawo lake pazosakaniza zofalitsa zidzangokula, "kafukufukuyu akutero.
Pakadali pano, ma TV anzeru ndi njira yodziwika bwino yolumikizira chinsalu chachikulu ku intaneti ku Russia.
Source: 3dnews.ru